Jonathan Frutkin

@WineWithJon

A Food and Arts podcast

About the show

Young professionals want to love wine—but the industry keeps getting in its own way. @winewithjon gathers voices from across the business to figure out what needs to change. Winemakers, merchants, sommeliers, influencers, and educators share what’s working, what’s failing, and where we go from here. An industry conversation about wine’s future and how tech is changing everything. CEO of Preface Wine in Delray Beach, Florida.

Newest episodes

Daniel Valverde, Making Wine in the Peruvian Desert

Nov 10, 2026 34 min

Peru made wine before Chile and before Argentina — vines went in during the 1540s — and then history took it away: Spanish export restrictions, earthquakes, and a war with Chile that destroyed the southern vineyards. Peru turned to pisco and sweet wine. Daniel Valverde, the youngest of five kids raised by a single mother, left Peru at eighteen, worked his way from busboy to beverage director at The Palm in NewYork, and spent years promising a fellow waiter turned sommelier that they'd make Peruvian wine together one day. Now they are: Negra Criolla — the grape Americans call Mission — grown in the desert of Tacna near the Chilean border.This week: Peru's lost wine history, one grape with a dozen names, why he wants to do for Negra Criolla what Malbec did for Argentina, and why Peru's restaurants, from Central to Maido, are his way in. New episodes Tuesday mornings.

Has Fine Wine Hit its Price Floor?

Nov 3, 2026 10 min

Burgundy — the region everyone said was bulletproof — is down about a third from its 2022 peak. This week is aletter from London, where the fine wine secondary market actually lives: bonded warehouses, barcoded cases, and a screen called Liv-ex where the price of the world's most collected wine gets set. After three years of steady decline, thepeople who make markets in this stuff are saying the floor is in — not a boom, a floor. The most bids relative to offers since 2022. Bordeaux at a record-low share of the market, Italy at a record high, Piedmont posting double-digitgains in a single month. American buyers back after the 2025 tariff shock. And at Christie's sale of the Henry Tang cellar in Hong Kong, almost half the buyers were Millennials and Gen Z. Plus what I'm doing with my own cellar right now, and what I'm not. Not financial advice — a collector reporting from thecity where the price gets set. New episodes Tuesday mornings.

Anya Myalyuk, @winewithanya

Oct 27, 2026 30 min

Anya Myalyuk was born above the Arctic Circle, in a familywhere her father drank vodka and her mother drank Soviet champagne. She arrived in New York at twenty-two without real English, got waiting jobs by lying on her résumé, and started reading the wine lists. A manager pointed her at Gary Vaynerchuk; then she watched SOMM and decided that same night to find out howyou become one. What makes her different from every other accessibility creatoris what came next — she sold a premium California portfolio for one of the largest distributors in America, which means she can explain the part consumers never see: how a bottle actually lands on a restaurant list, and how much of that is relationships, placement and margin rather than what's in the glass. This week: why she defends certifications, what burned her out of the business, the year she stopped thinking about wine, why the Santa Cruz Mountains is the most underrated region in California, and the honest thing nobody says about European wine. New episodes Tuesday mornings.

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All episodes

Daniel Valverde, Making Wine in the Peruvian Desert

Nov 10, 2026 34 min

Has Fine Wine Hit its Price Floor?

Nov 3, 2026 10 min

Anya Myalyuk, @winewithanya

Oct 27, 2026 30 min

Unbridled Enthusiasm

Oct 20, 2026 24 min

I was on a hillside in Napa, twenty minutes into geeking out about a vineyard, when my friend Chandler — whocould not care less about the Harlan family tree — started beaming. I asked her why. "I’m just excited to see YOU so excited." That’s this whole episode. She caught the feeling, not the facts. Matt Horkey’s mentor said it better than I can: wine needs less educators and more seducers. This week I make the casethat the industry has the sequence backwards — we hand people the textbook before we’ve played them the song. There’s the woman who quit wine after one question in a tasting room, the difference between performing expertise andsharing discovery, the winemaker with eighty perfect scores who describes his wine like a car crash into a chocolate shop, and why I hire for enthusiasm over credentials. Teaching creates students. Sharing creates friends. New episodes Tuesday mornings.

Doug Frost, Master of Wine and Master Somm

Oct 13, 2026 31 min

Doug Frost's uncle poured him a 1968 Louis Martini SpecialSelect Pinot Noir when he was fifteen — his first glass of wine ever. He told that story so often that Mike Martini eventually sent him a bottle of the same wine, which he used to ambush his aunt and uncle at dinner decades later. He has a degree in acting and directing, won his first wine contest by doing animpression of the restaurant's wine steward, and then sat the Master Sommelier and Master of Wine exams at the same time, which he says is not a good idea. He passed the theory first go and flunked the tasting. Today he's one of a handful of people alive holding both titles, buys wine for United Airlines, won an Emmy for a PBS wine show, and owns Echolands in Walla Walla. This week: what happens to aroma at altitude, why he chose Walla Walla over Napa, chillable reds nine years before they were cool, goats and sheep between the rows — and his flatrefusal to blame consumers for not buying the wine. When something doesn't sell, the trade says people need to be better educated. His answer: no, that's our fault. New episodes Tuesday mornings.

Ray Isle, Food & Wine Magazine

Oct 6, 2026 40 min

Ray Isle's first real memory of wine is lying on a floor incollege while someone squeezed it into his mouth from a bag. The bottle that actually changed things was a Diamond Creek Volcanic Hill Cabernet at a dinner in the late eighties — first sip whatever, third sip what the hell is this. He was writing fiction at the time. What pulled him across was the stories: working harvest, he met a Santa Cruz Mountains vineyard manager who shot a deer, skinned it, wore the skin through the vineyard, and lost his whole crew when they decided he was a warlock. Now he's the executive wine editor at Food & Wine, the wine guy on TODAY, and the author of The World in a Wine Glass — 275 producer profiles built on the belief that knowing who made a wine changes how it tastes. We get into the Taco Bell test for what's actually artisanal, why he'd rather write about a $25 Rhône than a $700 Burgundy, the pricing gap driving young drinkers away, and which half of biodynamics he thinks is bonkers. New episodes Tuesday mornings.

The $200 Million Mondavi Bet

Sep 29, 2026 18 min

How much would you spend on an idea that every analyst says is dying? This spring, Constellation Brands answered: two hundred million dollars. The Robert Mondavi Winery reopened in Oakville in April after a three-year renovation — at the exact moment Silicon Valley Bank was telling the wine industry the bottom was insight and nine million Americans had walked away from wine. This week’s essay is about why that bet makes sense. The bottom quartile of wineries is drowning; the top quartile is growing, and almost all of them are places you have tovisit. Jon traces that back to 1966, when Robert Mondavi looked at an American wine industry that was a national punchline and decided it wasn’t a quality problem — it was a pricing error — then opened his doors to the public and invented the pilgrimage economy. Sixty years later, somebody paid $200 million for the idea. New episodes Tuesday mornings.

Jacqueline Coleman, @historyandwine

Sep 22, 2026 27 min

Jacqueline Coleman is a fourth-generation Miamian who hasbeen covering South Florida wine since 2013 — but the whole thing started in Virginia, where a DC day job and a weekend discovery that there was wine country forty-five minutes away turned into a blog called History & Wine. One of her early subjects was an ex-CIA officer who'd been part of the Bay of Pigs and decided in retirement to make wine. When she came home to Miami in 2013 she was the only young woman she came across in the business, and her mentordied before he could introduce her to the women he wanted her to meet. This week: what actually changed in Miami and when, why heat makes South Florida a leading indicator rather than a laggard on lighter and fresher wine, the line from a room of hospitality students that stuck with her — wine needs to tell adifferent story — and why guests at her bar have started asking for guidance instead of ordering what they always order. New episodes Tuesday mornings.

Amanda McCrossin - @SommVivant

Sep 15, 2026 36 min

This week: Amanda McCrossin —SommVivant — on why the wine industry doesn’t have a simplification problem, ithas a translation problem. Amanda is a certified sommelier who ran the wine program at PRESS in Napa and has since built an audience of roughly half a million people by making wine feel approachable without dumbing it down. She and Jon talk about her path from a non-drinking household outside Philadelphia to one of America’s great wine lists, why she started filming a winery a day in 2015, how she handles brand partnerships without losing trust,and what she notices standing quietly in an ordinary wine shop — the label doing all the marketing, 91 versus 92 deciding the sale, and shoppers who are moving faster than we think. Plus her fix: a wine store organized around how you actually live. New episodes Tuesday mornings.

The Bourbon Reflex: Why American Men Won't Order the Wine They Actually Want

Sep 8, 2026 16 min

Four guys at a steakhouse order bourbon, an old fashioned, and a beer — and the guy who actually wants the Barolo orders bourbon anyway. This week's essay is about that hesitation. Wine is five thousand years old and was never gendered anywhere — until, in about forty years, American culture quietly stamped it pink. Jon walks through the numbers (only ~16% of American men who drink prefer wine; in France and Italy men out-drink women on it), the three forces that did it — marketing, media, and the culture of expertise — and what it's costing everyone, including the women it supposedly belongs to. The fix isn't camo labels and rugged fonts. It's de-gendering wine entirely, and giving everyone permission to not know yet. New episodes Tuesday mornings.

Rajat Parr - Superstar Somm Turned Farmer

Sep 1, 2026 35 min

This week: Raj Parr — one of the most influential sommeliers America has produced — on why he left the dining room for the dirt. Raj ran the wine program for the Michael Mina Restaurant Group, co-founded Sandhi and Domaine de la Côte, helpedlead the push toward balance in California wine, and co-wrote the James Beard Award–winning Sommelier’s Atlas of Taste. Now he farms by hand at Phelan Farms in Cambria. He and Jon trace the improbable path — Calcutta to culinary school,65 rejection-adjacent job offers, a borrowed one-way ticket, and Larry Stone’s blind tastings — then the harder second act: regenerative farming, the one-shot-a-year math of winegrowing, and why the industry’s conversation has shifted from the cellar to the soil. New episodes Tuesday mornings.

A Thing of Beauty: Remembering Sam Neill

Aug 25, 2026 18 min

In 1993, a working actor planted five acres of pinot noir at the bottom of the world, in a region most people said was too cold to grow anything serious. His neighbors thought it was ahobby. Sam Neill died last month, and two completely different sets of obituaries ran for the same man — one for the movie star, one in the wine trade press. This week’s essay is about the secondone, and about the strange arithmetic of a grapevine: plant it today, get nothing for years, and the best fruit arrives long after you might. Which means nobody plants a vine for themselves. Then a story out of southern Ukraine — a winegrower tending vines with a rocket buried in a row of chardonnay — makesthe point unavoidable. Wheat feeds you this winter. A vine is a bet that there will be winters worth surviving for. New episodes Tuesday mornings.

Your Parents' Wine

Aug 18, 2026 23 min

What did your parents actually drink — not what they taught you about wine, but what was in the fridge? This week is a solo essay about that question, and the pattern it reveals: every generation rejects the wine its parents loved. Jug wine became Robert Parker's scores. The boomers' big Napa Cabs gave way to Gen X skepticism and then the millennial natural-wine rebellion. And now Gen Z, who aren't rejecting a style of wine so much as opting out of wine altogether. Jon walks through why that's happening, why chasing them with cans and edgy labels backfires, and what actually works instead — making space, and getting out of the way. The bottle changes. The table doesn't. New episodes Tuesday mornings.

Karen MacNeil, The Wine Bible

Aug 11, 2026 38 min

This week: Karen MacNeil —author of The Wine Bible, creator of WineSpeed, and founder of Come Over October — on the improbable road from a runaway teenager drinking 89-cent Bulgarian reds to the most decorated wine writer in America. Karen grew up poor in the Nevada desert, ran away at fourteen, and taught herself wine over the cheapest bottles in the shop. She landed in 1970s New York with six dollars, collected 325rejection slips before her first sale, and — to earn a seat tasting with the men who ran wine then — agreed not to speak for six years. She and Jon talk about the book she wished she’d had, why wine education got too standardized, Come Over October, and why wine belongs to well-being and connection, not theabstinence-vs-abuse binary. New episodes Tuesday mornings.

Michael Amorosia, @TheAmorosiaCellar

Aug 4, 2026 26 min

This week: Michael Amorosia — founder of The Amorosia Cellar and former frontman of the faceless hardcore band REACTIONS — on why “wine is failing the room,” and how to make it the move for the next generation. Michael went from covering his face on stage (so fans reacted to the music, not the image) to putting a face on a wine industry that’s been faceless forever. A whiskey guy who fell for wineon a delayed-honeymoon Napa trip, he now argues that wine has been turned into a test — credentials, vocabulary, performance — when it should be a bottle at the table that opens your night. He and Jon talk aspiration vs. accessibility, what the U.S. can learn from Europe, and how to build a room newcomers actually want to walk into. New episodes Tuesday mornings.

The Arc of Life

Jul 28, 2026 27 min

The most personal essay Jon has shared on this show. It starts at a graduation — a giant fairground hall, his son crossing a stage on a monitor from thirty rows back, eighteen years condensed into a four-second walk. After the ceremony, Jon drove back to a Hilton Garden Inn next to a freeway because he'd sold the house. His ex-wife turned to him and said, "I don't know what to do." Neither did he. Out of that quiet came this essay — about the three stages of a life. The first: dreaming, pure desire for a life you haven't lived yet. The second: building — career, kids, marriage, the years you stop asking "what do I want?" and start asking "what do I need to do?" And the third — the one English calls "empty nest" and Spanish calls tercera edad — the stage without a real name, where the obligations lift and the dreams come back. Jon walks through all three using wine as the through-line: grape, barrel, bottle. He talks about law school, a freezing Maryland harvest, COVID-era Burgundy obsessions, his mother's three stages (Chicago, Cleveland, and an Arizona realtor's license with a biker boyfriend), Colombia and two-and-a-half-hour meals, a lake house he's building mostly as a trick to see his grandkids more — and a wine bar he didn't need, but wanted. This is the origin episode. The one that explains the person behind all the others. "The grape doesn't know it's going to be wine. The barrel doesn't know what it's building. But the bottle is where it all makes sense." Host: Jon Frutkin (@winewithjon) — lawyer turned collector turned wine bar owner, Preface Wine in Delray Beach, FL.

Hillary Cole, Vineyards of War

Jul 21, 2026 38 min

This week: Hillary Cole — former Air Force intelligence officer and author of Vineyards of War — on what wine and warfare have always had in common.Hilary spent ten years in intelligence (a Russian linguist reassigned to counterterrorism on 9/11) before a glass of Barolo rerouted her life into wine. Now a French wine scholar living in Albania, she joins Jon to talk about reading a wine the way she once read a battlespace: why Champagne became the drink of celebration in a region leveled by war every century, theKosovo full-circle moment that bookended her two careers, and why she teaches beginners structure and history instead of tasting notes — because “tasting notes can’t give youhumanity.” New episodes Tuesday mornings.

Kelli White, Napa Valley

Jul 14, 2026 38 min

This week: Kelli White — wine writer, decade-long sommelier, and director of education at Meadowood — on Napa as a conversion engine and why the way we talk about wine keepsturning newcomers away. Kelli went from a Howard Hughes Fellowship in neurogenetics to writing two of the most talkedabout wine books of the last decade: Napa Valley Then & Now, the encyclopedic history, andWine Confident, which argues there’s no wrong way to enjoy wine. She and Jon talk about what living among the growers taught her (wine is agriculture, full stop), why tasting-note “winespeak” makes people feel like they’re failing a test, and why a first trip to wine country might be the best thing that ever happens to a curious drinker. New episodes Tuesday mornings.

The "Josh" Problem

Jul 7, 2026 21 min

Jon walked into a BMW dealership and put a deposit down on a car that hadn't arrived yet. He didn't need the salesperson to explain anything — the brand had spent decades showing him the ladder. Then he walked into his local Publix wine aisle and watched the whole system fall apart. Five hundred bottles. Five hundred unrelated labels. What no consumer can see is that many of those bottles are owned by the same companies — and that a ladder exists. Constellation owns Josh, Robert Mondavi, The Prisoner, and Schrader. Gallo owns Barefoot, Apothic, William Hill, and Orin Swift. Thearchitecture is already built. The industry just refuses to make it visible. Jon calls it the Josh Problem. In this essay, he walks through howMercedes, Rolex, and Tudor get this right; how LVMH actually does it in wine with Veuve Clicquot and Dom Pérignon; how Coca-Cola makes its portfolio legible under the exact same distribution constraints wine claims it can't overcome;who pays the price when the ladder stays hidden; and why the work of building it now falls to wine bars, retailers, sommeliers, and the people building places like Preface Wine. "Wine hides the ladders. And then we wonder why people feel lost. The ladders exist. Someone just needs to turn on the lights." Host: Jon Frutkin (@winewithjon) — lawyer turned collector turned wine bar owner, opening Preface Wine in Delray Beach, FL.

Kladstrups: Wine and War 25th Anniversary

Jun 30, 2026 34 min

Don and Petie Kladstrup are two of the most accomplishedjournalists to ever turn their lens toward wine. Don is a three-time Emmy winner who covered the fall of theBerlin Wall, wars in the Middle East, and the battle against apartheid for CBS and ABC. Petie won the Overseas Press Club Award and served as protocol officer for the U.S. Ambassador to UNESCO. They moved to Paris in the late 1970s almostby accident — and have been living and writing in France ever since. In 2001, they wrote Wine and War: The French, the Nazis, andthe Battle for France's Greatest Treasure. Twenty-five years later, it's still in print in roughly twenty languages, and it's arguably the most important wine book ever written — partly because it's not really a wine book at all. It's a war story told through wine. In this 25th-anniversary conversation, Don and Petie sitdown with Jon to talk about the accidental Paris move that started it all, how two Americans got French families to open up about a chapter the French themselves wouldn't touch, why the book's second-biggest market is Germany, a 1914 Pol Roger tasting that shouldn't have been possible, a Soweto Christmasparty near the end of apartheid where someone tasted champagne for the first time, and the winemaker who told them: "Our wines evolve slowly and nobly…this gives us a taste of eternity." Guests: Don andPetie Kladstrup — authors of Wine and War, Champagne, and Champagne Charlie.Based in Paris and the Dordogne. Host: Jon Frutkin(@winewithjon) — lawyer turned collector turned wine bar owner, opening PrefaceWine in Delray Beach, FL.

Georgia Panagopoulou, @wine.gini

Jun 23, 2026 36 min

Georgia Panagopoulou was a chemical engineer. Then she walked away from a "safe corporate job" in the middle of Greece's financial crisis, moved to Santorini, and enrolled in a Master's program that took her to 30 wine countries in 18 months. She documented the whole thing on Instagram — andaccidentally became one of the most followed wine voices in Europe. Today she runs Wine Gini, a digital marketing agency that helps wineries across 25+ countries tell their stories online. She's 10 years deep in the digital wine world, and she's blunt about what the industry keeps getting wrong. In this conversation, Georgia and Jon get into why every wine account online used to be "just pictures of bottles," why wineries say they want to be authentic and then reject the content that actually is, the difference between treating wine as the topic versus the glue, her CSV framework (Consistency, Storytelling, Value), what Greece is teaching the traditional wine world — and her free consulting for Jon as he opens Preface Wine: show the backstage, document the chef-vs-sommelier argument, and stop reciting cherry-and-strawberry tasting notes nobody cares about. Guest: Georgia Panagopoulou (@wine.gini) — Founder, Wine Gini | Digital WineMarketer & Creator | Athens, Greece Host: Jon Frutkin (@winewithjon) — lawyer turned collector turned wine barowner, opening Preface Wine in Delray Beach, FL.

The Year on the Label ... Nostalgia, Technology and Why Every Bottle Is a Time Machine

Jun 16, 2026 19 min

My grandfather went from kerosene to AOL. One life. That kind of speed creates a craving for something slower — something that anchors you to a specific time and place. Wine might be the most powerful nostalgia machine ever invented, because every bottle carries something almost nothing else does: a year. In this solo episode, I explore why that year matters, how wine bridges generations at a dinner table, and why a bottle of 2019 will still taste like 2019 long after we've forgotten what that year felt like. In a world moving at the speed of light, wine moves at the speed of seasons. That's not quaint. That's essential.

Pauline Vicard, ARENI Global

Jun 9, 2026 49 min

The wine industry has a generational problem — and almost nothing it believes about it is true. Pauline Vicard runs ARENI Global, the leading international think tank on the future of fine wine. Her team studied how young people in six cities — Paris, London, New York, Hong Kong, Singapore, Shanghai — actually get into fine wine. They started with six hypotheses. Only one held up. In this conversation, Pauline and Jon get into what the research actually says: why parents don't pass wine down (friends do), why women enter at equal rates and then disappear in their 30s, why the "$18 glass" problem is quietly killing wine's consumer base, why Succession and White Lotus have done more damage to fine wine than any health study, and why the industry's bottle-selling business model may be reaching its expiration date. Plus — Pauline's free consulting for Jon as he opens Preface Wine: how to curate a room, why young people don't go out for wine (they go out for each other), and how to "monetize friendship" without making it feel transactional. Guest: Pauline Vicard — Co-Founder & Executive Director, ARENI Global (https://areni.global) Host: Jon Frutkin (@winewithjon) — lawyer turned collector turned wine bar owner, opening Preface Wine in Delray Beach, FL.

Eric LeVine, CellarTracker

Jun 2, 2026 38 min

Eric LeVine found wine "hopelessly intimidating" — until a 1999bike trip through Tuscany changed everything. A few years later, he built CellarTracker during a Microsoft sabbatical. It's now the world's largest wine community: 13+ million tasting notes, 175 million bottles tracked, nearly a million users. We talk about what two decades of community data reveal about how people actually engage with wine, why he avoided gamification, and what the industry gets wrong about welcoming newcomers. Guest: Eric LeVine — Founder & CEO, CellarTracker WineWithJon — new episodes every Tuesday. Connect: @winewithjon | jon@winewithjon.com

Poster on the Wall

May 26, 2026 12 min

What does a $25,000 bottle of Burgundy have to do with the $14 Pinot Noir at Trader Joe's? More than you'd think. Most people assume the fine wine world is a parallel universe for rich people — disconnected from the wine the rest of us actually drink. In this essay, Jon makes the opposite case: the top of the wine world is the reason the rest of it works. Using the Ferrari-and-Toyota analogy — the kid with the Ferrari poster on his wall who grows up to drive a Civic but still cares about cars — Jon argues that aspiration builds categories. Champagne's mythology fuels its mass market.Bordeaux's classified growths made Napa possible. Burgundy's prestige launched Oregon's 700+ wineries. Remove the top of the pyramid, and the bottom doesn't get stronger — it gets flatter. "Fine wine and everyday wine aren't two separate worlds. They're the same world at different altitudes. The mountain is the reason the valley has a view at all." Host: Jon Frutkin (@winewithjon) — lawyer turned collector turned contentcreator, opening Preface Wine in Delray Beach, FL.

Sam Capaldi, the No Snob Somm

May 19, 2026 44 min

Sam Capaldi liquidated her savings at 22 to go to sommelier school. Today she's the "No Snob Somm" — 300,000+ followers, a wine club, a wine label, and a community built by pairing wine with Taco Bell instead of white tablecloths. In this episode, Sam and Jon get into why the wine industry keeps losing the next generation, what COVID virtual tastings taught her about what people actually want, the role vulnerability plays in her brand, the story behind FaffWine Co., and the advice she gives anyone who's curious about wine but feels like they don't know enough to start. If you've ever felt like wine wasn't "for you" — this one is. Guest: Sam Capaldi (@samanthasommelier) — Certified Sommelier, Founder ofSamantha Sommelier, Co-Founder of Faff Wine Co. Website: https://www.samanthasommelier.com Faff Wine Co.: https://www.samanthasommelier.com/faff Host: Jon Frutkin (@winewithjon) — lawyer turned collector turned wine barowner, Preface Wine in Delray Beach, FL.

Joe Emmett, Berry Bros. & Rudd

May 12, 2026 30 min

Joe Emmett came from music into wine — and landed at Berry Bros & Rudd, Britain's oldest wine merchant. 326 years of history. He works with a younger clientele, giving him a unique perspective on how a historic institution connects with a new generation. We recorded this in person at their St James's Street original HQ in London. We talk about what younger clients want, how to balance heritage with accessibility, and what wine can learn from music. Guest: Joe Emmett — Account Management, Berry Bros & Rudd WineWithJon — new episodes on Tuesday mornings. Connect: @winewithjon | jon@winewithjon.com

Chris Zago, Uovo: Storage and Advising Young Collectors

May 5, 2026 29 min

Chris Zago went from running food and beverage at a premiercountry club in St. Louis to pursuing his true passion — wine. For the past seven years, he’s been the Director of Advisory Services at UOVO Wine, the largest wine storage and collection services network in the United States. He works with everyone from first-time collectors to people with legendary cellars. In this conversation, we talk about what it actually takesto start collecting wine, the misconceptions that keep people from getting started, and how his hospitality background shaped the way he thinks about making wine feel welcoming. Topics covered: • Making the leap from hospitality to wine full-time • What “Advisory Services” actually means for collectors • How the wine collecting world has changed in seven years • The misconceptions that keep people from starting acollection • What the wine industry gets wrong about reaching newpeople • Lessons from country club hospitality that apply to wine WineWithJon is a podcast exploring how we make wineinteresting and compelling for the next generation. New episodes every Tuesday morning. — Guest: Chris Zago — Director of Advisory Services, UOVO Wine Website: uovo.art/wine Connect: Instagram: @winewithjon Email: jon@winewithjon.com

The Loneliest Generation: Why Wine Might Be Part of the Answer

Apr 28, 2026 37 min

The Surgeon General says loneliness is as deadly as smoking 15 cigarettes a day. Young people are spending 70% less time together in person. And at the exact same moment, we'veconvinced them to stop drinking — removing one of humanity's oldest tools for connection. In this solo episode, I make a case. Not for drinking more. But for understanding what we've lost, and what wine might help us find again. Wine as social infrastructure. Wine as a practice of presence. Wine as a reason to stay at the table a little longer. This isn't a defense of alcohol. It's an honest conversation about connection in a world that's starving for it.

JC Restrepo and Happy Wine in Miami!

Apr 21, 2026 38 min

JC Restrepo and his wife Joanna came from Colombia with nothing and built one of South Florida's most beloved wine destinations — Happy Wine Calle Ocho in Little Havana. The New York Times named it to their Top 25 Miami Restaurants list in 2024. They did it without marketing budgets or PR campaigns. Just live music every night, graffiti-covered walls, cheap corkage, and a philosophy the Times summed up perfectly: "serious about the wine, but not about how to enjoy it."In this conversation, we talk about what it really takes to build a wine business that feels welcoming, why the biggest threat to wine isn't other alcohol — it's marijuana and health perception — and what gives him hope that the next generation will still embrace wine. Topics covered: Building a wine bar without marketing or PR Why the real competition isn't spirits — it's cannabis and wellness culture Creating a space where everyone feels welcome What the wine industry gets wrong about younger drinkers Advice for anyone opening a wine bar Wine with Jon is a podcast exploring how we make wine interesting and compelling for the next generation. New episodes every Tuesday at 5:30 AM.— Guest: JC Restrepo — Happy Wine Calle Ocho Location: 5792 SW 8th St, Miami, FL 33144 Instagram: @happywinecalleocho Connect: Instagram: @winewithjon Email: jon@winewithjon.com

Lucina Sinclair, 67 Pall Mall: Making Wine Feel Like You Belong

Apr 14, 2026 43 min

Lucina Sinclair went from Soho House — one of the world’s best membership organizations — to 67 Pall Mall, one of the world’s best wine clubs. She did it without a traditional wine background. When she joined, she immediately started her WSET certification — learning wine while running membership at a world-class club.Before wine, she worked in the music industry, including with Pete Tong. She knows how to make people feel like they belong. That’s a skill the wine world desperately needs more of.In this conversation, we talk about what membership really means, how to make wine feel welcoming instead of intimidating, and what the traditional wine world could learn from places like Soho House.Topics covered:• Going from Soho House to 67 Pall Mall• Learning wine while running a world-class wine club• How to make people feel like they belong• What the wine industry gets wrong about welcoming new people• What Soho House can teach the wine world• Breaking down the intimidation barrier in wineWineWithJon is a podcast exploring how we make wine interesting and compelling for the next generation. New episodes every Tuesday at 5:30 AM.—Guest: Lucina Sinclair — Head of Membership, 67 Pall MallWebsite: 67pallmall.comConnect:Instagram: @winewithjonEmail: jon@winewithjon.com

Matthew Horkey ... Bringing Fun Back to Wine (2,000+ Videos Later)

Apr 7, 2026 39 min

Matt Horkey has uploaded over 2,000 videos to YouTube since 2015, building his brand into one of the most respectedwine channels on the platform. His tagline: "Bringing FUN back to the world of wine." In this conversation, we talk about what it takes to build a wine YouTube channel, why lesser-known regions are more approachable than the classics, and what the traditional wine world still gets wrong. If wine content can be fun, maybe wine can be too.

Episode 1: The Future of Wine - My Story

Mar 31, 2026 22 min

Welcome to Wine with Jon, a podcast for wine professionals thinking about the future of our industry. I'm Jonathan Frutkin—wine educator, collector, and owner of Preface Wine Bar in Delray Beach, Florida. In this first episode, I share my journey from food enthusiast to wine obsessive, and why I believe we need to have honest conversations abouthow to make wine compelling to younger generations. This isn't your typical wine podcast. We're not doing tasting notes or vintage reports. Instead, each week I'll sit down with sommeliers, winemakers, retailers, importers, and content creators to explore one question: How do we welcome new people into wine? In This Episode: • My origin story: from cutting vineyard vines to opening a wine bar • The intimidation gap that keeps peopleout of wine • Why I designed Preface as both a wine store and wine bar • How technology and AI can extend (not replace) human connection • What's coming next on this podcast If you work in wine and you're thinking about these questions, this podcast is for you. Let's figure out the future together. Follow Wine with Jon: Instagram/TikTok/YouTube: @WineWithJon

Welcome Welcome!

Jan 26, 2026 4 min

A new podcast from @winewithjon. We explore the wine trade with industry leaders. Today we announce or new podcast series. Coming in April! Subscribe now.

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Podcast details

Created by: Jonathan Frutkin
Status: Active
Latest episode: Nov 10, 2026
Episodes: 34
Release period: Weekly
Avg. episode length: 30 min
Explicit: No
Language: English

Links

Official website ↗ Apple Podcasts ↗ RSS feed ↗

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