Giving Tuesday 2026: Crowdfunding and corporate giving tips - with Simon Deverell and Fiona Baxter
1 hr 5 min
With Giving Tuesday arriving on 1 December, alongside Generosity Week, fundraisers across the UK have a short window to turn good intentions into a plan. This month on Let’s Talk Fundraising, the official podcast from the Chartered Institute of Fundraising (CIoF), host Tim Beynon is joined by guest co-host Claire Stanley, Director of Policy and Communications at the CIoF, and two guests who see Giving Tuesday from very different angles: Simon Deverell, Founder and Co-CEO of Crowdfunder, and Fiona Baxter, Giving Strategy and Programs Manager at NatWest Group. The episode explores how charities of every size can make the most of Giving Tuesday, from CIoF’s Give your way theme and the opportunity to link volunteering with International Volunteers Day, to the practicalities of running a crowdfunding campaign, securing match funding and choosing between a crowdfunder and an online prize draw. It also offers a rare look inside a major corporate partner’s approach, covering colleague volunteering, customer donations through rewards and what makes a charity easy for a company to support. For fundraisers planning ahead, it is a practical guide to building momentum before the day itself and keeping it going long after. Meet the guests Simon Deverell, Founder and Co-CEO, Crowdfunder. Simon began his career in interactive TV, working on Channel 4’s Big Brother in its early days, before leading digital campaigns for change. That path led him to co-found Crowdfunder, the UK platform that helps communities, charities and social enterprises turn ideas into funded projects. In this episode he explains why crowdfunding suits Giving Tuesday, how match funding changes donor behaviour, and what small charities should be doing now. Fiona Baxter, Giving Strategy and Programs Manager, NatWest Group. Fiona leads NatWest Group’s work as Giving Tuesday UK’s biggest corporate partner, a relationship that began in 2014. Her role spans customer giving through the NatWest rewards account and coll...