Jessica Shirra | Fractional CMO

CMO School

A Marketing , Business and Entrepreneurship podcast Explicit

#99 in Marketing · 🇸🇬 #156 in Marketing · 🇿🇦

About the show

CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons from experts across marketing, mindset, and entrepreneurship to help you grow Whether you're a corporate marketer exploring the Fractional path, a new Fractional CMO figuring it all out, or a seasoned leader looking to scale and systematize your business, CMO School will give you the tools, insights, and confidence to create a career that gives you freedom, fulfillment, and flexibility—on your terms. New episodes drop weekly! Subscribe now and start building a marketing career that lights you up.

Newest episodes

How I Retrained My Brain to Become Who I Wanted to Be

Nov 10, 2026 16 min

Have you ever watched someone on a stage or on video and thought, "I could never do that"? That was me. Early on in my business, I told my coach I just wasn't the kind of person who could have a podcast. I was scared to charge more, scared to use my voice, and for years I thought that was just who I was. But it turns out I was wrong, and you're listening to that podcast right now. This is how I retrained my brain to become the person I wanted to be, because I really believe the only thing standing between you and who you want to be is you. In this episode, I'm sharing: The beliefs I had about myself when I started my business, and how they kept me charging less and staying quiet for YEARSThe moment I realized my lack of confidence wasn't my personality at all (and it started with a session I was SO sure wouldn't work on me)The four things I did to completely change how I see myself, including one I know sounds a little out thereHow it changed everything in my business, from the way I sell to what I charge to the kind of leader I am nowThe thing that still scares me today, and what I do when the fear comes back, because it always does Whether you're a Fractional CMO, a consultant, or a marketer still working up the courage to go out on your own, if there's a version of you that you've been telling yourself you could never be, you'll love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 How I Retrained My Brain to Become Who I Wanted to Be 00:45 The Limiting Beliefs That Held Me Back 01:40 The Mindset Experience That Changed Everything 02:50 How I Realized I Could Rewire My Thinking 03:25 #1: Get Support to Change Your Mindset 04:40 Why Changing...

When Is the Right Time to Hire a Fractional CMO? (Earlier Than You Think)

Nov 3, 2026 13 min

So, when IS the right time to hire a Fractional CMO? My answer is a lot earlier than most founders think. And yes, I know, of course the Fractional CMO thinks you should hire a Fractional CMO. But I've seen what waiting costs a business, and it's usually more than hiring one would have. I'm breaking down exactly how I decide, so founders know if they're ready and marketers know what to say when a lead isn't sure. In this episode, I'm sharing: Why so many founders think they're "too early" (and why I see it so differently)The three things I look at to decide if a business is ready, and the one that's a dealbreakerWhat it really costs a business to wait, from the hires you make to where your marketing budget goesWhen I'd tell a founder to hold off, because sometimes it really is too soonFor the marketers: what to say when a lead tells you it's not the right time yet Whether you're a founder wondering if it's time to bring in marketing leadership, or a marketer who keeps hearing "not yet" from the clients you want to work with, you'll love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ What I Do and Don’t Do: Hiring Edition podcast TIMESTAMPS: 00:00 When Is the Right Time to Hire a Fractional CMO? 00:50 Why You Should Hire a Fractional CMO Earlier Than You Think 01:35 Benefit #1: Hire the Right Marketing Team in the Right Order 02:45 Benefit #2: Stop Wasting Money on the Wrong Marketing 03:30 The $30K Marketing Mistake You Can Avoid 04:25 Benefit #3: Avoid Costly Mistakes & Grow Faster 05:30 What to Say When a Client Thinks It's Too Early 06:15 Why Advisory Support Can Be a Great Starting Point 07:10 The 3 Signs a Business Is Ready for a Fractional CMO 07:30 #1...

Why You're Not Closing Clients as a Fractional CMO (It's Not Your Price)

Oct 27, 2026 19 min

If you've ever lost a client you really wanted and thought, "Maybe I'm just bad at sales," this episode is for you. I hear this ALL the time, and listen, I get it. Selling felt pushy to me for a long time too. But you are not bad at sales, and you definitely don't need to knock two thousand dollars off your retainer. So I'm walking you through how I take a potential client from the very first conversation to a signed contract, step by step, so you can sign more of the clients you want without lowering your rates or feeling pushy. In this episode, I'm sharing: The seven places I see Fractional CMOs lose a client they should have signed (and how to figure out which one is costing you the most)The prep I do before every sales call, and why it changes the whole conversationHow I say my price out loud, because HOW you say it matters just as much as the numberWhat I say when a client tells me it's too expensive, needs to "think about it," or has to "run it by their partner"How I ask for the sale and follow up without feeling pushy, annoying, or like I'm chasing Whether you're a Fractional CMO, a consultant, or a marketing contractor, if you want to sign more of the clients you're already talking to without lowering your rates, you'll love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why You're Not Closing Fractional CMO Clients (It's Not Your Price) 00:55 Why “You're Too Expensive” Isn't the Real Problem 02:05 #1: You're Not Pre-Qualifying Your Leads 03:30 #2: Your Discovery Calls Are Too Surface-Level 04:45 #3: You're Emailing Proposals Instead of Selling Them 06:15 Why Your Proposal Needs a Sales Call 07:30 #4: You're Not Confident When Sharing...

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All episodes

How I Retrained My Brain to Become Who I Wanted to Be

Nov 10, 2026 16 min

When Is the Right Time to Hire a Fractional CMO? (Earlier Than You Think)

Nov 3, 2026 13 min

Why You're Not Closing Clients as a Fractional CMO (It's Not Your Price)

Oct 27, 2026 19 min

Growing Your Business as a Marketer: How to Build a Team Without the Overhead

Oct 20, 2026 28 min

At some point in your marketing business, you can't do all of the work yourself anymore. A client needs copy, or design, or paid ads, and now you have to decide who you trust enough to put in front of them. And that's the hard part of building a team, because whoever you bring in, their work goes out under YOUR name. I've gotten this wrong. I've made three big hiring mistakes over the years, and one of them ended with a contractor taking my money and ghosting me. So in this episode, I'm walking you through how I hire now. In this episode, I'm sharing: The one rule I have for anyone who works under my nameWhat I ask for before I'll hire someone I don't knowThe four things I look for in every single person I hireWhat the first few months look like once someone is on my teamWhy the traditional agency model isn't for meWho is on my team right now, and how I handle the financial side Whether you're a marketing contractor bringing on your first subcontractor, a Fractional CMO building a bench of people you can call on, or you're helping a client hire, you’ll love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ Web/Branding Designer: Ria Johnston → https://studio-kind.com/about TIMESTAMPS: 00:00 How to Build a Marketing Team Without the Overhead 01:15 Why I Don't Run a Traditional Marketing Agency 02:30 How I Structure My Subcontractor Team 03:35 Why I'm So Selective About Who I Hire 04:45 My 2 Rules for Hiring Subcontractors 06:10 The Hiring Mistake That Cost Me a Vacation 07:10 How I Make Money From Subcontractors 08:30 How I Structure Contractor Payments 09:45 Who's Actually on My Marketing Team? 10:10 Why Hiring My Best Friend Works 12:20 How Fractional CMOs Wor...

How to Become More Valuable as a Marketer in the Age of AI

Oct 13, 2026 24 min

AI is getting better at doing the work marketers have been paid to do for years. And whether you’re a Fractional CMO, a strategist, a consultant, or working on a marketing team, I think there’s a question worth asking now: What is going to make you MORE valuable as AI gets better? Because I don’t think the marketers who thrive over the next five or ten years will necessarily be the ones who can produce the most, work the fastest, or even use the most AI tools. There’s a much bigger shift happening in what great marketing is worth, and where companies are going to need humans most. In this episode, I’m sharing: The shift I think is going to have one of the biggest impacts on marketing careers over the next few yearsWhy some incredibly talented marketers may still find their value getting squeezedWhere I believe the biggest opportunity is for marketers who want to become more valuable, not lessWhat I would be paying very close attention to if I were building my marketing career todayOne question you can use to look at your own work and see whether you’re moving in the right direction I don’t know exactly what AI will be capable of five years from now. None of us do. But I do think we can already see where things are heading. And if you work in marketing, I think understanding this shift now could completely change what you choose to get really, really good at next. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Will AI Make Your Marketing Skills Less Valuable? 00:40 The Marketing Work AI Is Making Less Valuable 02:30 Why Execution Alone Is No Longer Enough 04:05 Where the Real Value in Marketing Is Moving 05:30 The 3 Skills That Make Marketers More Valuable...

How to Find Fractional CMO Clients in 2026 - 12 Proven Ways

Oct 6, 2026 31 min

There are WAY more ways to find Fractional CMO clients than you probably realize. I've personally used 12 different strategies to find clients over the years, which is exactly why I don't believe there is one "right" way to build your pipeline. And in this episode, I'm breaking all 12 of them down. I'm sharing: How I think about finding clients before I ever start looking for themThe two client acquisition strategies I personally wouldn't prioritize, and where I'd put that energy instead12 different ways I've actually found Fractional CMO clients throughout my careerA 13th, AI-focused bonus strategy I'm experimenting with right nowThe exact steps I'd take to turn all of these options into an actionable client acquisition plan The best part is that you don't need a massive audience, a complicated funnel, or one perfect lead generation strategy to build a strong pipeline. You need to know where the opportunities are, choose where you're going to focus, and consistently put yourself in the right places. By the end of this episode, you'll have plenty of ways to do exactly that, plus a clear plan for what to do next. FREE cold outreach email templates: Fractional CMO Sales Email Templates — The CMO Office Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 12 Ways to Find Fractional CMO Clients in 2026 01:05 Don’t Lower Your Standards Just Because You Need Clients 02:15 2 Client-Getting Strategies I Would Skip 02:25 Why I Wouldn’t Start With Paid Ads 03:15 Why Cold DMs Don’t Work for High-Ticket Services 04:05 #1: Cold Outreach to Dream Clients 06:15 How to Make Cold Outreach Actually Work 07:45 #2: Optimize Your LinkedIn Profile 09:20 #3: Post Strategic Content on...

How Many Hours Should a Fractional CMO Work Per Client?

Sep 29, 2026 12 min

One of the biggest unlocks in my Fractional CMO business was realizing I could make more money by selling LESS of my time. Because if every new client requires another 10, 15, or 20 hours of your week, there's eventually a ceiling on how much you can earn. And if getting faster and better at your job means you simply have to take on more work to make more money... something about that model is broken. So in this episode, I'm getting really transparent about what the math actually looks like inside my Fractional CMO business. I'm sharing: Why I stopped thinking about Fractional CMO work in terms of billable hoursThe three problems I see with hourly pricing as you move into a leadership roleHow I structure and scope my packages insteadHow many hours I actually spend on different types of clientsThe effective hourly rate I aim for behind the scenesHow to know if you're spending way too much time on your own clients The goal isn't to squeeze more clients into an already packed calendar. It's to get really good at understanding the value of your time, protecting your scope, and building offers where the numbers actually work. Because the better you get at this work, the more valuable your time should become. And your business model should allow you to benefit from that. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 How Many Hours Should a Fractional CMO Work Per Client? 01:05 Why I Don’t Charge Hourly 01:25 Reason #1: Hourly Pricing Rewards Inefficiency 02:30 Reason #2: Your Value Isn’t Your Time 03:45 Reason #3: Stop Trying to “Fill” Your Hours 05:00 How I Scope My Fractional CMO Packages Instead 06:25 My Target $300–$500 Effective Hourly Rate 07:05 How Man...

When Things Feel Hard: 5 Strategies to Help You Get Out of a Rut

Sep 22, 2026 19 min

You know those seasons where business (or life) just feels harder than it should? A few things haven't gone your way. You've lost some momentum. You're questioning decisions you normally feel confident about. And somehow, without really noticing when it happened, you just don't feel quite like yourself. I've been through enough of these seasons to know that there are a handful of patterns I fall into every single time. They seem small in the moment, but together they can keep me stuck in a rut for way longer than I need to be. In this episode, I'm sharing: The five patterns I watch for when business (or life) starts to feel hardThe subtle ways we can accidentally make a difficult season feel even heavierWhat I do differently now when I notice myself slipping into one of these patternsHow I start finding my way back to feeling clear, grounded, and like myself againThe questions I ask myself before making big decisions from a difficult headspace If you're in a season where you're overthinking everything, questioning what's next, or simply feeling a little off, this episode is for you. You might not be able to change everything that's happening around you right now. But there are things you can change about how you move through it, and sometimes that makes a much bigger difference than you'd expect. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 What to Do When Everything Feels Hard 01:30 The Habits That Make Hard Seasons Even Harder 02:25 #1: Take Care of Your Body First 04:15 Start Small When Your Routine Falls Apart 06:00 #2: Stop Isolating Yourself 08:20 #3: Make Space to Actually Feel What You’re Feeling 10:35 Why Your Problems Feel Smaller When You Reg...

How to Think Like a CMO: 6 Laws for Better Marketing Strategy

Sep 15, 2026 20 min

Anyone can put together a deck full of marketing recommendations. Building a strategy that actually feels like it came from a really good CMO requires a completely different level of thinking. Over the years, I've realized there are a handful of principles I come back to every single time I'm building strategy for a client. They've changed the way I make recommendations, how I work with founders, and honestly, how confident I feel making the calls I'm being paid to make. This week's episode is actually pulled from a training I taught inside Fractional CMO School, and I'm walking you through what I call the Six Laws of CMO-Level Strategy. In this episode, we're covering: The six laws I use when building high-level marketing strategy for clientsHow to start thinking like the person leading marketing instead of simply doing the marketingThe common mistakes that can make an otherwise solid strategy feel more junior or execution-focusedHow to develop stronger strategic judgment when there isn't one obvious "right" answerHow to make recommendations you can actually stand behind and communicate confidently to your clients The more you develop this way of thinking, the easier it becomes to walk into a business, see what's actually going on, know where to focus, and make the calls your clients are looking to you to make. And that's such a huge part of stepping into the CMO role with confidence. You trust your thinking more, your clients trust your recommendations more, and you start showing up as the person who can actually lead the marketing. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 The 6 Laws of a CMO-Level Marketing Strategy 01:14 How to Think Like a Mark...

Sometimes I Feel Like I'm Bad at Marketing (And I Know It's Not Just Me)

Sep 1, 2026 15 min

Ever found yourself questioning whether you're actually good at marketing? Maybe you had a client launch go poorly, or they were unhappy with their marketing results. Either way…cue existential crisis. It doesn't matter how much experience you have – most marketers go through periods where they lose confidence in themselves. It's easy to assume the problem is you, when it’s usually just a mismatch in expectations. The more I've spoken to marketers over the years, the more I've realised this isn't just my experience. So many of us carry this around, but very few of us actually talk about it. In this week's episode, I'm unpacking: Why self-doubt is SO normal, even if you're experiencedThe three growth phases every business experiences AND what happens in marketing at each phaseThe framework I use to regain my confidence when I'm starting to feel imposter syndrome creep in If you've ever found yourself lying awake wondering whether you've still "got it," or questioning everything after a few disappointing weeks, I really hope this episode reminds you that you're probably doing better than you think. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Do You Ever Feel Like You're Bad at Marketing? 01:20 Why Even Experienced Marketers Lose Confidence 03:00 The Real Problem Isn't Your Marketing 04:20 Phase 1: Build 06:45 Phase 2: Stabilize 09:20 Phase 3: Grow 11:10 Why Most Businesses Stay Stuck 12:20 Ask This Before You Change Your Strategy 13:20 Stop Measuring Success Against the Wrong Phase 14:00 You're Probably Doing Better Than You Think

3 Ways to Grow Your Marketing Business Without Working More Hours

Aug 25, 2026 14 min

If you've built a successful marketing business, you've probably realised that making more money often means taking on more clients, more projects or working more hours. And at some point, you stop wanting that. The problem is, most marketers only see one obvious next step: build an agency. But that's not the right path for everyone. In this episode, I'm talking about the three different directions experienced marketers can take when they want to keep growing—and why I think the better question isn't, "How do I grow my business?" It's, "What kind of business do I actually want to build?" Because the business you build next should fit the life you want, not just your revenue goals. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ FRACTIONAL CMO START UP GUIDE: https://www.thecmooffice.com/fcmo-guide BOOK A CALL → https://calendly.com/the-cmo-office/fcmos-clarity-call TIMESTAMPS: 00:00 How to Grow Without Working More 01:10 The Question That Changes Everything 02:35 Option 1: Become the Premium Solo Expert 04:50 Why I Didn't Choose the Solopreneur Path 06:10 Option 2: Build an Agency 08:00 Why an Agency Wasn't Right for Me 09:00 Option 3: Become a Fractional CMO 11:20 Why I Chose the Fractional CMO Model 13:00 Which Business Model Fits Your Life? 14:10 Build a Business You Don't Want to Escape

Thinking About Becoming a Fractional CMO? 5 Fears About the Role (That Aren't Actually True)

Aug 18, 2026 16 min

Thinking about becoming a Fractional CMO but worried you'll be on Slack all day, stuck in back-to-back meetings, and responsible for absolutely everything? I hear these concerns from marketers all the time. And honestly? Almost every one of them comes from a misunderstanding of what the Fractional CMO role actually is. In this week’s episode, I'm breaking down: The 5 biggest myths that stop great marketers from stepping into the Fractional CMO roleWhy so many Fractional CMOs end up creating a business that burns them outThe difference between being a strategic leader and becoming another member of the marketing teamWhat the role should actually look like inside a client's businessAnd how to build a Fractional CMO business that's sustainable, profitable, and gives you the freedom you were looking for in the first place If you've ever thought, "I'd love to become a Fractional CMO... but I don't want to be responsible for everything," this episode is for you. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 The 5 Biggest Myths About Becoming a Fractional CMO 01:05 Myth #1: You'll Spend All Day in Slack 03:10 Myth #2: You're Responsible for Everything 05:45 Why CMOs Lead Instead of Execute 06:45 Myth #3: Every Client Emergency Is Your Emergency 09:00 Myth #4: You'll Spend All Day in Meetings 11:30 Set Boundaries Before Clients Set Them for You 12:30 Myth #5: Clients Expect You to Do Everything 14:15 Teach Clients How to Work With You 15:35 Build a Fractional CMO Business That Gives You Freedom

Miranda Doubled Her Income Working Less as a Fractional CMO

Aug 11, 2026 24 min

What if you could leave your full-time job, work fewer hours, and nearly double your income - all while doing work you actually love? In this episode, I’m joined by Fractional CMO School alum Miranda Holland to talk about how she went from working 40+ hours a week, to doubling her income, working just 30 hours a week as a Fractional CMO. Before Fractional CMO School, Miranda found herself reacting to whatever marketing requests her clients had, instead of steering the process and strategy. Fractional CMO School gave her the framework she needed to step into leadership and create the spacious business she’d always wanted. In this episode we cover: The frameworks that helped her package, position, and price her expertiseWhat gave her the confidence to leave her full-time job and go all-in on her businessHow she realized she was undercharging – and how her perspective on pricing changedThe mindset and imposter syndrome work that came with becoming an entrepreneur and CMOWhat her business and life look like now that she has more control over her time, income, and capacity If you’re curious about Fractional CMO School, and want to hear all about Miranda’s transformation from employee to Fractional CMO, you’ll love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Meet Miranda: From Corporate Marketer to Fractional CMO 02:30 Taking the Leap & Leaving Her Full-Time Job 04:05 The Framework That Gave Her Confidence 06:08 From Order Taker to Marketing Leader 08:06 Building a Fractional CMO Offer 09:41 The Results: Double the Income, Fewer Hours 12:45 The Mindset Shift Behind Her Success 15:38 Overcoming “Am I Qualified?” Imposter Syndrome 17:02 Packaging...

She Left Her "Dream Job" to Bet on Herself - And 6x'd Her Income

Aug 7, 2026 32 min

I think a lot of us have been there, - sitting in a job that looks amazing from the outside, the kind where people go "wow, you work THERE?" - and slowly realizing it's just not filling your cup anymore. That's exactly where my guest this week was. Sydney Hagel left a big-name corporate job to start The Cozy Agency, and just over a year in she's on track to 6x her income. But the part I loved most about our conversation is how real she gets about that first year - the mistakes, the imposter syndrome, and what it really took to get to where she is now. In this episode of the CMO School podcast, we get into: How Sydney Hagel knew it was time to leave corporate - and what made her quit with no planWhat her first year in business looked like (including the money mistakes she made)How she lands high-ticket clients (it’s SO much simpler than you might think)The one thing she cared about more than profit in year one - and why it ended up building her whole client rosterHow she went from "I'll never make good money again" to 6x-ing her income in a single year If you're waiting to feel ready before you go after the big thing - the new niche, the bigger client, the leap out of your 9 to 5 - this is a conversation I want you to hear. Because you don't have to have it all figured out. You just have to be willing to bet on yourself before it feels safe. Learn more about Sydney: Instagram LinkedIn GetCozy Learn more about Callan Faulkner, AI expert Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Meet Sydney Kaye & What We're Covering 01:50 From Corporate Marketing to Entrepreneurship 05:10 Why We Both Left Corporate 08:15 Knowing It Was Time to Quit 11:50 The Fear (and F...

6 Red Flags I Screen For Before I Take On Any Client as a Fractional CMO

Jul 28, 2026 9 min

I've watched smart, capable marketers and Fractional CMOs burn out, lose money, and start to wonder if the whole Fractional path was a mistake — all because they said yes to the wrong client. And I've done it myself, more times than I'd like to admit. Because the thing is, you cannot out-strategize a bad-fit client. It doesn't matter how good your boundaries, your packages, or your process are — if the person on the other side of the contract is the problem, you can't fix it. In this episode, I break down: The 6 red flags I screen for before I'll work with ANY client (steal my checklist!)How to spot a bad-fit client on the discovery call — before you're locked into a contract with themThe questions I ask that get my leads to reveal who they REALLY are (so I don’t have to find out the hard way)Why a bad-fit client can make you question whether you're even cut out for this role (spoiler: it's not you)How saying no to the wrong clients is what lets you get real results for the right ones The clients you turn down matter just as much as the ones you take on. Once you can see the red flags coming, your work gets way easier — and a lot more fun. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 The Wrong Client Will Cost You More 00:45 Why You Can't Out-Strategize a Bad Client 01:30 Red Flag #1: They Blame Every Marketer 02:45 Red Flag #2: No Team to Execute 03:45 Red Flag #3: Shiny Object Syndrome 04:45 Red Flag #4: You're Expected to Save the Business 06:00 Red Flags #5 & #6: Unrealistic Expectations 07:45 How to Protect Your Time and Energy 08:45 Choose Clients Who Set You Up to Win

Will the Fractional CMO Model Work in My Niche?

Jul 21, 2026 7 min

"Will the Fractional model actually work in MY niche?" — I get this question all the time. And it's the one that keeps people stuck: not starting, saying no to clients who'd be a great fit, or waiting to feel ready before they let themselves go for it. But here's what I want you to hear — the niche is NOT what makes the Fractional model work. What you're selling has nothing to do with the industry. It's YOU. It's your leadership. And that is valuable (and transferable) to any niche. In this episode, I’m breaking down: The 4 things that ACTUALLY tell you if a business is a fit for the Fractional model — and not one of them is the niche (steal the checklist!)The real reason marketers get stuck on the niche question and what you're REALLY saying when you ask "will this work in my niche?"What actually makes you feel ready for this role How I landed one of the biggest names in the online space as my very FIRST client in a niche I'd never worked in By the end of this episode, the niche question won't feel so important, because you'll know exactly what to look for instead. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Will the Fractional Model Work in Your Niche? 00:45 The Question You Should Be Asking Instead 01:30 The 4 Signs a Business Is Ready 02:30 Why Revenue and Budget Matter 03:45 Leadership Matters More Than Industry 05:00 Why Marketers Get Stuck on Niches 06:15 Your Skills Transfer Further Than You Think 07:00 Stop Waiting for the Perfect Niche

How I Structure My Contracts as a Fractional CMO (And Why I Make It Easy for Clients to Leave)

Jul 14, 2026 5 min

Contracts are probably one of the least exciting things we could possibly talk about, BUT I get so many questions from marketers making the leap into Fractional CMO work and feeling completely overwhelmed by the contract side of things. OR not thinking about it at all… until something happens and they've got serious regrets. If your immediate thought is "cool cool cool, can I just copy yours?" 😂 — you absolutely can. I share exactly where you can grab all of my behind-the-scenes business systems in the episode! In this episode, I break down: How I structure my contracts after 5+ years of testing long-term, short-term, and month-to-month (steal the setup!)Why I DON'T lock clients into long-term contracts — and what I do insteadThe scope language that keeps you from ever being "in default" of your own contractThe tool I use to get a new contract out to a client in under 2 minutesThe sneaky little feature that gives me a heads up when a client might be about to give their notice And at under 10 minutes, it's probably the quickest (and least painful) way you'll ever learn about contracts. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why I Don't Use Long-Term Contracts 01:15 The Contract Structure That Works Best 02:30 Protect Yourself From Scope Creep 03:45 The Contract Tool I Use for Every Client 04:45 My Favorite PandaDoc Feature 05:30 Final Thoughts on Better Client Contracts

How I'm Using AI as a Fractional CMO to Deliver $15K+ Marketing Strategies

Jul 7, 2026 11 min

The advice to "use AI to work faster" is great (I've cut my $15K client strategy build time nearly in HALF) but it’s really easy to get generic output if you’re not careful. That’s why I’m breaking down the exact process I use to build my client strategies. In this episode, I break down: The 5-step process I use to build my $15K client strategies with AI (so you can set yourself up the same way)The biggest mistakes I see Fractionals making with AI in strategy work (the last one is the worst)How I set up my AI to get great output (instead of generic or AI sounding garble)How I use AI as a thought partner instead of having it do the thinking for me If you want to use AI for marketing strategy, or you already are, but you’re not happy with the output, you’ll love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 How I Cut Strategy Time in Half With AI 01:00 The Biggest AI Mistakes Marketers Make 02:45 Build AI Context Before You Prompt 04:15 Turn Your Thinking Into Better Strategy 05:45 Show AI What Great Looks Like 07:00 Why I Build Strategies Section by Section 08:45 The Final Review Most People Skip 10:00 Use AI as a Thought Partner, Not a Strategist 11:00 The Biggest AI Mistake to Avoid

Why I'm Not Taking On More Clients (Even Though I Could)

Jun 30, 2026 11 min

Here's something I've learned building this business: at a certain point, doing more of what's comfortable stops moving you toward what you actually want. And the most powerful thing you can do is get radically honest about where you're putting your energy. For years I’ve wanted to grow Fractional CMO School. This year, I finally am — and I'm pulling back the curtain on exactly why, what I'm building, and the vision behind all of it. In this episode, I'm sharing: The decision that's reshaping my entire business this year — and the honest realization that got me hereWhy I'm intentionally protecting my space instead of filling it (and what that unlocks)The ecosystem I'm building behind the scenes — including an agency engine designed to send incredible Fractional leads straight to my studentsThe mission that's driven me from day one: helping women build wealth on their own terms — and the bold number I'm committing to this year This one is personal, and it's a look at the bigger vision I'm building — for me, and for every ambitious marketer ready to step into their next level. If that's you, you're going to want to hear this. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why I'm Making a Big Change 01:00 The Conversation That Changed Everything 02:45 Why I Chose Fractional CMO School 04:30 The Bigger Mission Behind My Business 06:00 The Vision I'm Building 07:15 Choosing Growth Over Comfort 08:45 Why Fear Is Part of the Process 10:00 My Goal for the Next Year 11:00 What's Possible for Every Marketer

The Best Niches for Fractional CMOs in 2026 (And Where to Find Clients)

Jun 23, 2026 13 min

Choosing a niche is one of the hardest decisions you'll make as a Fractional CMO. It determines what you charge, how sticky your retainers are, and how long it takes you to hit consistent six figures. In this episode, I'm sharing the top niches for Fractional CMOs in 2026 — the ones I think you can make the most money in, why they're the best, and where to find them. Inside this episode: Where the smart money is moving in 2026 — and the public sources that show you exactly who's got cash to spendThe fastest-growing consumer market on the planet, and the sub-niches inside it nobody's talking aboutThe category of business most marketers refuse to touch — and the one quietly minting the best-paying clients in the gameThe buyers who already know what expertise is worth (and are happy to pay for it)The one mistake almost every marketer makes when picking a niche — and how to sidestep it so you stop spinning and actually start moving If you've been stuck waiting for the "right" niche to reveal itself, this is the episode that gets you out of your head and into the work. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 The Niches I'd Choose Right Now 01:00 The Fastest Path to Clients With Budgets 03:45 Why Health & Wellness Isn't Slowing Down 06:30 The Clients Nobody Talks About 08:30 Why Boring Businesses Win 10:30 The Niche Advice That Keeps People Stuck 11:45 Try This Before Committing to a Niche12:45 The Simpler Way to Get Started

How to Become a Fractional CMO: 5 Things to Do BEFORE You Quit

Jun 16, 2026 13 min

Quitting your corporate job too early is why so many new Fractionals undercharge, take on bad-fit clients just to pay the bills, and burn out 6 months in wondering if they made the right call. The advice to "just take the leap" is great — I'm a huge believer in moving fast — but going Fractional is a business build, not a job change, and the best time to start building it is while you've still got a paycheck coming in. In this episode, I break down: The 5 things I'd do BEFORE quitting my corporate job to go Fractional (you can steal the exact list!)The asset you should be building while you're still inside the company (it'll sell for you for the next 5 years)The exact ask I'd send to your network that warms up half your first clients without a single pitchThe runway number that lets you charge what you're worth instead of what you need If you're sitting at your desk thinking "I'm ready for this, but I have no idea where to start" — you'll love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Don't Quit Your Job Yet 01:00 The Positioning Advantage Most Marketers Miss 03:00 Build Proof Before You Need It 05:15 Learn From People Already Doing It 07:30 Start Building Your Reputation Now 09:15 Why LinkedIn Matters More Than You Think 11:00 The Runway and Offer Strategy That Changes Everything 12:20 Your Fractional CMO Exit Plan

What To Do When Your Fractional CMO Client Has No Team To Execute

Jun 9, 2026 17 min

The worst thing that happens on a fractional CMO engagement isn't bad strategy — it's good strategy with no one to actually execute it. Every Fractional CMO will eventually land a client who doesn't have the right team to do the work. How you handle is everything. In this episode, I break down: The 3 types of team gaps every fractional CMO will eventually hitThe common mistakes that shift you from leader to doer fast (and are hard to come back from)3 ways to solve team gaps without filling them ourself Plus, the reframe that turns this whole problem into a pricing and scoping opportunity in your favor. Your job as a fractional CMO is to build and run the marketing function. Not to be the marketing function. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 The Fastest Way to Devalue Yourself as a CMO 01:15 The 3 Team Gaps Every Fractional CMO Will Face 04:15 The Mistakes That Turn CMOs Into Doers 07:30 Stop Taking Ownership of Client Urgency 09:15 How Smart CMOs Solve Team Gaps 10:00 Build a Bench of Trusted Contractors 12:15 The Integrator and HR Partnership Strategy 15:15 Turning Team Gaps Into More Revenue 17:00 Protect Your Strategic Value

Can I Be A Fractional CMO If I've Never Been A CMO Before?

Jun 2, 2026 7 min

You can be a Fractional CMO without ever having held the CMO title before. If you've been counting yourself out of Fractional CMO work because you’re not sure you’re experienced enough, this episode is for you. I’m breaking down: Why your past job title is not as important as you think it isThe three things you need to be a CMOWhat to do when you’re not *quite* qualified for a roleAnd the shift you need to make if you want to step into Fractional CMO work If you've been counting yourself out of Fractional CMO work because of what's on your resume — you're going to love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS 00:00 Can You Be a Fractional CMO Without the Title? 01:00 What the CMO Role Actually Is 02:00 The First Sign You're Already Thinking Like a CMO 03:15 Why Business Thinking Matters More Than Marketing Skills 04:45 Stop Acting Like an Executor 06:00 Nobody Is Going to Tell You You're Ready 04:50 The Bare Minimum You Need Online 05:40 How to Build Credibility Fast 06:10 Why I’d Focus on LinkedIn 06:45 Instagram Clients Are Different

Stop Posting on Social Media to Get Clients as a Fractional CMO

May 26, 2026 7 min

Posting on social media is one of the least effective easy to get clients as a Fractional CMO. I'm a huge believer in being visible online — but social media for lead generation is the SLOWEST and most exhausting route to landing high-ticket Fractional CMO clients. In this episode, I break down: 3 reasons social media isn't landing you high-ticket Fractional CMO clientsWhere high-ticket clients DO come from — and why most Fractionals are looking in the wrong placeThe reframe I give my students that ends the content hamster wheel for goodHow to make your channels work for you WITHOUT posting every day (you'll get hours back) If you've been grinding to create social media content on the daily, and not seeing the return on your time, you’ll love this video. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Social Media Didn't Build My Business 00:40 Why Most Social Media Leads Are Bad Fits 01:40 The Content Creation Hamster Wheel 02:50 How High-Ticket Clients Actually Buy 04:10 The Real Purpose of Social Media 05:20 How to Look Credible Without Posting Every Day 06:45 Why LinkedIn Beats Every Other Platform 07:30 Stop Chasing Content

5 Ways to Beat Imposter Syndrome That Work Right Away

May 19, 2026 9 min

Imposter syndrome is why most Fractional CMOs undercharge, second-guess their strategy, and shrink in client meetings. And the advice everyone gives you to "work on your mindset” is great, and I'm a huge believer in it — but that takes TIME. And if you've got clients you're leading right now, you need something that works IMMEDIATELY. In this episode, we break down: 5 tips to help you get past imposter syndrome fastHow to build trust with clients (even when you don't have all the answers)Why you don't need to be the expert in everything as a CMOThe ONE thing that dissolves imposter syndrome faster than anything elseThe question I ask myself when I get stuck in my head with a client (steal it!) If you're working as a Fractional CMO and imposter syndrome is keeping you from showing up like the leader your clients hired you to be you’ll love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Most Imposter Syndrome Advice Is Useless 01:00 You Don't Need to Know Everything 02:15 Build a Team That Fills Your Gaps 03:45 Get Behind the Curtain 05:20 Focus on Results, Not Expertise 06:50 Remember Who You're There For 08:15 The Real Way to Beat Imposter Syndrome

Do I Even Want To Be A Fractional CMO? | Live Coaching Call

May 12, 2026 1 hr 5 min

So many people start Fractional work then find themselves burnt out, and questioning if this model is even a fit for them. I sat down with one of my Fractional CMO School students, for a live coaching call. Lisa came to me feeling disillusioned with the fractional model after a few client experiences, and wondering what to do next. I helped her see that didn't hate the model, she just wasn’t operating inside the right structure. She had been making the same mistakes I see others make all the time, so I asked her to come on the podcast because I KNEW her experience would be so helpful for many others. In this episode, we break down: The biggest mistake I see CMO’s make when building out strategies (that actually overwhelms your clients too)The most common places where Fractionals end up overdelivering in their roleA simple filter you can use to make sure you stay in your lane and only do CMO-level workThe driving analogy that helped me step into leadership and totally changed how my clients saw me (you can steal it!) If you're working as a Fractional but you’re buried in your client's Slack, your days are FULL of meetings, and you’re being pulled in a million directions, this episode is for you. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Fractional CMO Work Wasn't Working 03:25 Lisa's Background and Why She Made the Shift 08:00 The Strategy Scope Mistake Most Marketers Make 14:00 Why Overdelivering Creates Bigger Problems 22:15 When Fractional CMOs Become Operators 26:00 The Difference Between a CMO and a Marketing Manager 35:20 The Leadership Shift That Changes Everything 40:00 What It Really Means to Own the Marketing Function 45:15 How to Identif...

How to Sell Fractional CMO Services: Sales Secrets From a 7-Figure CMO

May 5, 2026 12 min

Sales is the one skill nobody teaches you as a fractional CMO — and it's the one that determines whether your business actually grows. Most of us got into this because we're good at marketing. Not because we love selling. For a long time, I hated it. I wasn't comfortable doing it, I didn't feel like I was good at it, and the idea of getting on a call where someone might say no felt awful. Four years and millions in client revenue later — sales is one of my strongest skills. In this episode, I'm breaking down every lesson that got me there: The mindset shift that made selling stop feeling grossThe one thing you can do to make people feel understood before you've pitched anything,Why I turn people away — and how it's built my businessHow to lead a sales call so you're never getting interviewedHow to say your high-ticket prices without flinching.And what you can do to get better at sales. If sales still feels uncomfortable, or it’s something you want to get better at, this episode is for you. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 I Used to Hate Sales 01:00 The 3 Shifts That Changed Everything 01:30 Why Sales Is Really Service 02:45 Empathy Is Your Competitive Advantage 04:00 The Power of Selling With Integrity 05:15 How to Lead a Sales Call 07:45 The Secret to Saying Your Price Confidently 10:00 The Only Way to Get Better at Sales 11:10 Why Confidence Comes From Reps

How to Shift From Doing Marketing to Leading Marketing as a Fractional CMO

Apr 28, 2026 16 min

What you spend your time on determines everything — how visible you are to your client, how much authority you actually have, how much they'll pay you, and whether you burn out. If you've ever felt like you're executing all the marketing while your client sees you as someone who takes direction instead of sets it, this episode will help you understand why. In this episode, I break down: The four things a CMO actually owns (and where execution lives)The daily filter you use to know if you're staying in the right scopeWhy staying in execution keeps you invisible — and what that costs youWhat happens when you start setting these boundaries This shift isn't about confidence or willpower. It's about clarity on your role. And once you have that, everything changes — how your client sees you, what you charge, how much control you have over your time. Because stepping into the CMO role isn't about doing more. It's about operating at a different level. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Most Marketers Struggle to Lead 01:00 What a CMO Actually Does 02:00 Strategy: The CMO's First Responsibility 04:00 Resource Allocation and Team Decisions 06:00 Accountability Without Doing the Work 08:00 The 30,000-Foot View of Marketing 09:15 What CMOs Should Never Do 10:45 The Filter I Use Every Day 12:15 How to Stop Being the Doer 14:00 The 3-Step Shift Into Leadership

Fractional CMO vs Agency vs Contractor: How Switching Between Roles Is Costing You

Apr 21, 2026 7 min

What you call yourself matters less than what you actually do. And when you code-switch with the same client — saying CMO, operating as contractor — you're losing authority and pricing power. If you've ever found yourself executing work for a client while also calling yourself their Fractional CMO, this episode will help you understand why. In this episode, I'm breaking down: Exactly what to do in your first 90 days as a fractional CMOWhat you should do (and not do) in months one, two, and threeHow to integrate with the team and establish your rhythm as the leaderWhy this progression determines whether you operate like a CMO or a contractor This isn't about being rigid or distant. It's about clarity and boundaries. Because being a Fractional CMO isn't just about strategy — it's about the seat you're actually in. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Clients Don't See You as a Leader 00:45 Agency, Contractor, or Fractional CMO? 02:00 The Problem With Code Switching 03:15 Why Execution Shrinks Your Authority 04:30 The Scope Creep Trap 05:30 What Changes When You Stay in the CMO Seat 06:30 Why Your Pricing Starts to Make Sense 07:15 Pick a Lane and Stay There

What to Do In Your First 90 as a Fractional CMO

Apr 14, 2026 11 min

How you structure your first 90 days changes everything about your business. When you step into a new client engagement, the order of what you focus on determines whether you're seen as a strategic leader or just another executor. In this episode, I break down: The exact order of what to focus on firstHow to integrate with the team and establish your rhythmWhen and how to prove the strategy worksWhy foundation building matters more than you thinkAnd how month three positions you as the strategic owner, not just the executor This isn't about moving fast. It's about moving in the right order. When you follow this progression, you're not operating like a contractor. You're operating like a CMO — thinking, leading, and making decisions. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 What Your First 90 Days Should Look Like 01:00 Month One: Slow Down Before You Speed Up 03:00 Month Two: Build Relationships First 04:30 Quick Wins vs Long-Term Projects 06:00 Month Three: Start Thinking Like a Leader 07:15 The Skill That Separates Great CMOs 08:15 How to Build Trust With Clients 09:15 Why the First 90 Days Matter So Much 10:00 The Fractional CMO Roadmap

My $20,000 Strategy Process (And The Mistakes Fractional CMOs Make)

Apr 7, 2026 12 min

I charge up to $20,000 for a marketing strategy — and in this episode I’m pulling back the curtain on exactly how I build it. Most fractional CMOs are winging their strategy process and massively undercharging because of it. So I’m walking you through my exact four-phase process — Discovery, Strategy Development, Delivery, and Alignment & Next Steps — and the mistakes I see people make at every stage. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Most CMOs Undercharge for Strategy 01:00 Phase 1: Discovery Changes Everything 02:15 Stop Taking the Client's Word for It 03:45 The Goal-Setting Mistake That Ruins Strategies 05:15 Phase 2: Building the Right Strategy 06:45 Why Bigger Isn't Better 08:15 Phase 3: How to Deliver a Strategy 09:45 Phase 4: Turning Strategy Into a Retainer 11:00 How to Charge $20K for Strategy

Why Most Marketing Hires Fail (And How to Fix It)

Mar 31, 2026 11 min

I see this all the time — founders frustrated with their hires, marketers frustrated with their clients, and everyone pointing the finger at the other person. But most of the time, it’s actually no one’s fault. In today’s episode, I’m breaking down: The biggest misunderstanding around hiring marketing supportWhy you’re not getting better resultsThe unrealistic expectations placed on one “unicorn” hireAnd the industry dynamic that keeps founders investing in tactics instead of building strategy If you’ve ever hired “marketing help” and still ended up feeling overwhelmed, unsupported, or unsure what’s actually working, this episode is for you. And if you’re a marketer, this will help you see where unclear roles and structural gaps are setting you up for failure — even when you’re doing the best you can. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Marketing Hires Keep Failing 01:00 The Biggest Hiring Mistake Founders Make 02:30 More Marketing Doesn't Mean Better Results 04:15 Why Strategy and Execution Are Different Jobs 05:45 The Unicorn Myth That's Burning Everyone Out 07:45 Why Great Marketers Still Struggle 08:45 The Fractional CMO Advantage 10:00 The Industry Problem Nobody Talks About 11:00 Leadership vs Execution: The Real Question

Why Clients Don’t See You as A Leader (And How to Fix It)

Mar 24, 2026 14 min

How your clients see you determines everything — how much they trust your decisions, how often they question your strategy, how much control they take in meetings, and ultimately how much they’re willing to pay you as a Fractional CMO. If you’ve ever felt a client slowly start directing you, second-guessing your recommendations, or treating you more like an executor than a strategic leader, this episode will help you understand why. In this episode, I break down: The communication shifts that position you as a strategic leaderThe subtle behaviors that weaken your authorityThe biggest mistake marketers make when they’re trying to show up as a leaderAnd how to recalibrate the dynamic with a client if you’re sensing they don’t see you as a leader This isn’t about being louder or more dominant. It’s about showing up with clarity, direction, and confidence in every interaction. Because being a CMO isn’t just about strategy — it’s about leadership and communication. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Clients Don't See You as a Leader 00:45 Communication Shift #1: Always Bring a Recommendation 02:15 Communication Shift #2: Set the Agenda 03:45 Communication Shift #3: Be Proactive 05:45 The Biggest Mistake That Destroys Trust 07:30 Small Words That Shrink Your Authority 09:15 Stronger Language Builds Stronger Leadership 10:30 How to Reset the Client Dynamic 12:00 Lead With Confidence, Not Perfection 13:00 The Difference Between a CMO and an Order Taker

What I Do (and Don’t Do) With Campaigns and Launches as a Fractional CMO

Mar 17, 2026 22 min

Launches and marketing campaigns are one of the biggest areas, I see Fractional CMOs overstep their boundaries, It starts with mapping out a campaign or launch…and quickly turns into building timelines, reviewing every asset, sitting in execution meetings, and basically project managing everything. In this episode of my “What I Do and Don’t Do as a CMO” series, I’m breaking down how I approach campaign and launch planning including: The 6 key things I own when planning campaigns or launchesThe difference between strategy and project managementWhere most CMOs overstep during a launch or campaignAnd the filter I use to protect my time and boundaries If you’ve ever had PTSD from launching or doing marketing campaigns (lol I feel you), this episode will help you reset your boundaries and operate at the CMO level. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS 00:00 Are You Doing Too Much as a Fractional CMO? 00:25 When This Level of Campaign Involvement Applies 01:40 Should You Even Launch in the First Place? 03:15 Build the Strategy Before the Assets 05:30 Connect Every Campaign to One Business Goal 06:50 Set Channel Direction—Not Daily Tasks 11:10 Where the Campaign Budget Should Go 13:20 Monitor Performance Without Pulling the Data 16:50 What I Never Do During a Launch 18:50 The Biggest Mistake Fractional CMOs Make 20:40 The Filter That Protects Your Scope 21:35 Lead the Launch—Don’t Project Manage It 22:10 Step Fully Into the CMO Role

What I Do (and Don’t Do) With Hiring for Clients as a Fractional CMO

Mar 10, 2026 11 min

When you don’t know what you should own (and what you shouldn’t) during the hiring process, you end up posting job descriptions, screening resumes, running interviews, onboarding new hires…and quickly turning your fractional role into a full-time job. In this episode of my series “What I Do and Don’t Do as a CMO,” I’m breaking down how I handle hiring for clients. We cover: The 5 things I own when it comes to hiring for client teamsThe biggest mistake I see marketers make when they try to “be helpful” with hiringWhere the line is between strategic leadership and operational recruitingAnd the simple filter I use to protect my time and keep my boundaries Hiring impacts marketing performance — but running the entire process is not your job. If you’ve ever found yourself slipping into recruiter or marketing manager mode, this episode will help you reset your boundaries and operate at the CMO level. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Hiring Is Strategic—Recruiting Is Operational 00:50 Evaluate the Team Before You Hire 02:15 Build the Right Team for the Business 03:40 Define the Role Before You Recruit 05:35 Structure Compensation Strategically 06:55 Guide the Hiring Process—Don't Run It 08:50 The Boundaries Every Fractional CMO Needs 09:55 My Filter for CMO vs. HR Work 10:45 Stay Strategic Without Becoming the Recruiter

Three Ways to Get Clients as a Fractional CMO (No Audience Needed)

Mar 3, 2026 25 min

You don’t need a huge audience to get Fractional CMO clients. But you do need to stop approaching sales like a freelancer. If you’ve been posting educational content, creating freebies, or “putting yourself out there” and it’s not turning into clients, this episode will show you exactly why and what to do instead. Today, I’m breaking down the 3 fastest ways to get booked as a Fractional CMO — and what most marketers are doing wrong when they try. In this episode I break down: The three fastest ways to get Fractional CMO clients, like yesterdayThe biggest mistakes I see marketers make when they’re looking for clientsA simple “start here” plan you can follow over the next 30 days to help you land clients fastAnd the one sentence that instantly positions you as a leader instead of “someone who helps with marketing” If you’re done hoping dream clients will just land in your inbox, and you're ready to take things into your hands and make it happen, this episode will show you exactly how to do that. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ RESOURCES Become a Booked Out CMO - Get my free cold pitch email templates here: Fractional CMO Sales Email Templates — The CMO Office TIMESTAMPS 00:00 Why Most Fractional CMOs Struggle to Get Clients 02:15 Stop Selling Yourself Like a Contractor 02:55 Method #1: Leverage Your Warm Network 03:40 The 3 Biggest Referral Mistakes 07:00 The Follow-Up Most People Skip 08:20 Method #2: Build Strategic Partnerships 10:30 How to Create Referral Partners That Actually Send Clients 13:00 Method #3: Cold Pitching That Doesn't Feel Salesy 15:15 The Cold Pitch Formula That Lands Dream Clients 18:30 The Biggest Cold Outreach Mistakes 20:45 The CTA That...

How to Price Yourself as a Fractional: CMO Real Rates + The Biggest Mistakes I See

Feb 24, 2026 15 min

If you’re a Fractional CMO and you’ve ever wondered, “What should I be charging?”, this episode is for you. So many experienced marketers undercharge in this role, and it’s one of the biggest reasons Fractional CMOs feel overworked, underpaid, and burned out. In this episode, I break down: The core mindset shift around pricing that changes how clients perceive your valueThe real pricing ranges Fractional CMOs are charging — and when each range actually makes senseThe two most common pricing models and which one I recommendThe six biggest pricing mistakes that keep smart, experienced marketers undercharging — and how to fix them This conversation is about pricing at different levels of leadership in a way that reflects responsibility, decision-making, and ownership — and supports building a lucrative, sustainable Fractional CMO business where you’re paid appropriately for the role you’re doing. If you’ve been questioning your rates, feeling stretched thin, or sensing there’s a gap between the work you’re doing and what you’re being paid, this episode will give you the clarity you’ve been looking for. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 The Biggest Pricing Mistake Fractional CMOs Make 01:05 Stop Charging for Hours 02:10 Why Retainers Win 03:05 What Different Pricing Ranges Actually Mean 04:25 Advisory Pricing ($2K–$5K) 05:45 Mid-Range Pricing (And Where Burnout Starts) 07:00 Premium Fractional CMO Pricing 08:40 Pricing Mistake #1: Charging Hourly 09:35 Pricing Mistake #2: Selling Deliverables Instead of Leadership 10:45 Pricing Mistake #3: Undefined Scope 11:50 Pricing Mistake #4: Using Your Old Salary as a Benchmark 12:45 Pricing Mistake #5: Filli...

What I Do (and Don’t Do) With Social Media as a Fractional CMO

Feb 17, 2026 11 min

One of the fastest ways Fractional CMOs burn out is by not being clear on their role. When you don’t know what you should own – and what you shouldn’t – you end up overdelivering, doing work you shouldn’t, and being way busier than you need to be, which ultimately limits your earning potential. In this episode of my series “What I Do and Don’t Do as a CMO,” and I’m diving into Social Media We cover: What social media ownership actually means as a CMOHow to think about channel selection and prioritizationThe role of positioning and high-level content directionWhat it looks like to guide performance without getting pulled into daily executionWhy clear boundaries around social media are essential for protecting your time and value If you’ve ever found yourself mapping out content calendars, reviewing captions, editing reels, or posting content, — this episode will help you reset your boundaries and focus on the strategic role you’re meant to play as a CMO. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Social Media Burns Out Fractional CMOs 00:45 Choose the Right Channels—Not Every Channel 02:00 Give Every Platform a Clear Job 03:15 Positioning Matters More Than Content 04:30 High-Level Strategy vs. Daily Content 06:20 Keep Every Channel Aligned 07:30 Monitor Results Without Managing Social Media 08:50 What I Never Do as a Fractional CMO 09:45 Stay in the CMO Seat

What I Do (and Don’t Do) With KPIs as a Fractional CMO

Feb 10, 2026 13 min

One of the fastest ways Fractional CMOs burn out is by not being clear on their role. When you don’t know what you should own – and what you shouldn’t – you end up overdelivering, doing work you shouldn’t, and being way busier than you need to be, which ultimately limits your earning potential. In the first episode of my series “What I Do and Don’t Do as a CMO,” and I’m starting with KPIs and data. In this episode, I break down what I do (and don’t do) as a CMO when it comes to KPIs and data. In this episode, we cover: What CMOs should (and should not) do when it comes to pulling and reporting on marketing dataThe four areas I stay focused on when it comes to marketing performance and dataThe biggest mistakes and misconceptions I see when it comes to analyzing and reporting data to CEOs and leadership teamsHow to build a tracking plan that supports real decision-making If KPIs feel intimidating or you’ve ever thought “I’m not a numbers person,” this episode will show you that you don’t need to be an analytics expert to be a great CMO. You just need clarity on your role, strong strategic thinking, and the confidence to stay in your lane. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 The KPI Mistake That Burns Out Fractional CMOs 00:45 The 4 Things I Actually Own 01:20 Build a Tracking System That Matters 03:00 Analyze Trends—Not Just Numbers 04:10 Find the "So What" Behind the Data 05:20 Turn Insights Into Action 06:40 Zoom Out Before You Zoom In 08:25 What I Never Do as a Fractional CMO 09:40 How I Report KPIs to Clients 11:10 You Don't Need to Be a Data Expert 12:00 Make Better Decisions with Better Data

What Founders Need From Marketers and Fractional CMOs with Heather Chauvin

Jan 20, 2026 42 min

Why do founder–marketer relationships break down so often — even when everyone has good intentions? In this episode, I’m joined by Heather Chauvin, leadership coach and longtime founder, to talk honestly about what founders are actually looking for when they hire marketing support — and why marketing can be one of the most emotionally charged hires a business owner makes. We unpack: Why many founders develop trust issues with marketing (and how those experiences shape expectations)The hype problem in marketing — and why results are never guaranteedWhat founders really want beyond revenue: to feel seen, heard, and supportedThe “secret ROI” conversations most marketers never ask — and why they matterWhy energy management, capacity, and boundaries are part of the jobHow strong Fractional CMOs lead as partners, not order-takers or hype machines If you’re a Fractional CMO or senior marketer, this episode will help you understand what’s really happening underneath founder expectations — and how to lead the relationship with more clarity, confidence, and trust. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Founders Feel Let Down by Marketing 01:30 Meet Heather Chauvin 05:30 When Marketing First Became a Business Need 08:20 Why Founders Struggle to Trust Marketing 12:30 What Great Marketing Leadership Looks Like 16:10 The Value of a Fractional CMO 19:20 Results Aren't Guaranteed - And That's Okay 24:10 Marketing Is More Like Diet Culture Than We Admit 27:15 Why Great Marketers Hold Founders Accountable 31:30 Confidence, Boundaries & Human Skills 36:00 The ROI Beyond Revenue 39:45 What Founders Actually Need From Marketing Partners 42:00 Final Advice for Marke...

How to Price Yourself as a Fractional CMO: Real Rates + The Biggest Mistakes I See

Jan 13, 2026 12 min

If you’re a Fractional CMO and you’ve ever wondered, “What should I be charging?”, this episode is for you. So many experienced marketers undercharge in this role, and it’s one of the biggest reasons Fractional CMOs feel overworked, underpaid, and burned out. In this episode, I break down: The core mindset shift around pricing that changes how clients perceive your valueThe real pricing ranges Fractional CMOs are charging — and when each range actually makes senseThe two most common pricing models and which one I recommendThe six biggest pricing mistakes that keep smart, experienced marketers undercharging — and how to fix them This conversation is about pricing at different levels of leadership in a way that reflects responsibility, decision-making, and ownership — and supports building a lucrative, sustainable Fractional CMO business where you’re paid appropriately for the role you’re doing. If you’ve been questioning your rates, feeling stretched thin, or sensing there’s a gap between the work you’re doing and what you’re being paid, this episode will give you the clarity you’ve been looking for. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 How to Price Yourself as a Fractional CMO 01:15 Stop Charging for Hours & Deliverables 02:25 Hourly vs. Retainer Pricing 03:30 What Fractional CMOs Actually Charge 04:15 $2K–$5K: Advisory Pricing 05:35 $4K–$10K: Where Scope Creep Gets Dangerous 06:40 $10K–$20K+: Full Fractional CMO Pricing 08:05 The 6 Pricing Mistakes Keeping You Underpaid 08:35 Mistake #1: Charging Hourly 09:10 Mistake #2: Selling Deliverables Instead of Leadership 10:00 Mistake #3: Not Defining Your Scope 11:15 Mistake #4: Pricing Base...

The AI Playbook Every Fractional CMO Needs to Get Hours Back and Stay Ahead with Callan Faulkner

Jan 9, 2026 59 min

If you’re leading marketing in 2025, you can’t afford not to understand AI. In this episode, I’m joined by Callan Faulkner, AI coach and founder of The Uncommon Business, who built a $4M company in 18 months with four AI-trained employees while working less than 40 hours a week. And here’s what matters: Callan isn’t teaching the surface-level “prompt for a caption” stuff you’ve already seen everywhere. She’s teaching what it actually looks like to become an AI Architect — building systems that give you back your time, protect your creative edge, and raise the quality of your work. We dig into: The shift from AI Offloader to AI Architect, and why it’s the next evolution of marketing leadershipWhy “opening a chat and generating content” is the fastest way to get generic, mediocre outputThe real unlock: documenting your frameworks and “genius” so AI can think like you, not like the internetThe three projects Callan recommends every Fractional CMO build: a Brand Guardian, a Sales Wizard, and a Money CoachHow to slow down up front (training systems) so you can move faster every week and reclaim real hours If you’ve been curious about AI but hesitant to go all-in because you don’t want to lose your voice, this conversation will change how you think about AI, leadership, and what’s possible in your business. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Meet Callan Faulkner & The Future of AI 01:50 Why Most People Are Barely Using AI 05:10 From Burnout to Building a $4M AI Business 09:10 Leaving a Successful Business to Start Again 12:15 The Biggest AI Mistakes Marketers Make 18:40 AI Offloader vs. AI Architect 23:20 How Jess Uses AI to Save Hours Every Week 26:...

How to EASILY Hit 6 Figures as a Fractional CMO With 1-2 Clients

Dec 16, 2025 16 min

If six figures as a Fractional CMO feels out of reach — like something only “top-tier marketers” or “big-name consultants” can do — this episode is going to shift that belief fast. Hitting six figures isn’t a stretch goal in this role. It’s actually the simplest part of the business when you structure it the right way. In this episode, I break down: • The biggest mindset blocks keeping marketers underpaid • Why high-ticket clients are more common than you think • How scope (not skill) is the reason your pricing feels “too high” • Three simple paths to six figures — even if you prefer light delivery • What it actually takes to build a six-figure FCMO business that feels easy If you’ve been questioning whether this level of income is possible for you, I want this episode to show you just how accessible it really is. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 You Don't Need More Clients to Hit Six Figures 01:10 The Mindset That's Keeping You Underpaid 03:10 How I Went From Corporate to a Million-Dollar Business 06:15 Why Fractional CMOs Earn More Than Marketers 07:50 Stop Charging for Execution 09:00 Where High-Ticket Clients Actually Come From 11:00 The 3 Paths to Six Figures 12:10 Path #1: One Premium Retainer 13:00 Path #2: Low-Touch Advisory Clients 13:45 Path #3: The Hybrid Model 14:45 Build Your Business Like a Fractional CMO 15:45 You Don't Need to Play Small

Fractional CMO School: Inside the Top Training Program for Fractional CMOs + Marketing Leaders

Dec 9, 2025 46 min

If you’ve been curious about what actually happens inside Fractional CMO School — the structure, the support, the strategy, and how marketers and fractional CMOs are scaling to six figures and beyond — this video gives you the full inside tour. I’m sharing the real story behind the program, why I created it, what makes it different, and what students are experiencing once they get inside. If you’ve wondered whether becoming a Fractional CMO is right for you — or you want a clearer, more sustainable way to lead as a marketer — this will give you a clear picture of what’s possible. Inside this episode: • How I went from burnt-out marketer to six-figure Fractional CMO • The gap I saw in this industry and why Fractional CMO School exists • A behind-the-scenes look at the 6-month structure, coaching + support • The real transformations students are seeing (income + identity shifts) • What the fractional CMO role can unlock in your work, income, and life Whether you’re an experienced marketer who’s ready to move out of execution and into leadership — or you’re already a Fractional CMO and want a better way to build your business — this episode will help you understand whether this path is right for you. ____ If you’ve been curious about Fractional CMO School and want to learn more, this is your chance to peek behind the curtains. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Welcome to Fractional CMO School 01:30 Why I Built This Program 05:00 Discovering the Fractional CMO Model 08:30 Why Most Programs Miss the Mark 12:00 What Makes Fractional CMO School Different 16:00 Learn to Think Like a CMO 19:00 Daily Coaching & Community Support 22:30 Inside the Program...

The Work Beneath the Work: How I Rewired My Beliefs About Money, Success, and Worthiness (with Jess Belsky)

Dec 2, 2025 56 min

You can do everything “right” — build the strategy, put in the hours, chase the next level — and still feel stuck. Like there’s something invisible holding you back from the growth you know you’re capable of. I’ve been there. And what I learned is this: it’s not your strategy. It’s your subconscious. When I started working with Jess Belsky, a Transformational Leadership Coach and Hypnotherapist, I thought I was fixing my money mindset. But the real shift came when I started rewiring my subconcious beliefs — the ones that were shaping how I led, what I earned, and how I showed up in my life and business. In this episode, we unpack: How subconscious patterns keep high-performing leaders from reaching their next levelThe exact inner work that changed how I think, lead, and run my business (and life)What it looks like to reprogram your beliefs so your conscious and subconscious are aligned If you’ve been pushing harder but not getting further, this episode will help you see what’s really been in your way — and how to finally lead from the inside out. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Success Starts with Self-Worth 02:00 Meet Jess Belsky 05:30 The Money Mindset Session That Changed My Life 12:40 Why Inner Work Isn't Just About Business 16:20 Awareness Isn't Enough—You Need Transformation 19:00 The Tax Bill That Changed My Relationship with Money 24:30 Breaking the Burnout Cycle 27:30 What's Really Driving Your Overworking? 31:30 Healthy Self vs. Survivor Self 35:30 Creating Space Between Trigger and Response 40:00 The Real ROI of Inner Work 46:30 Why This Isn't "Woo Woo" 49:30 Conscious Leadership Starts Within 52:00 Knowing It vs. Embodying I...

The Fractional CMO Trap: When You’ve Built Yourself a Job

Nov 25, 2025 22 min

If your Fractional CMO business doesn’t feel like the freedom you wanted, this episode is for you. So many experienced marketers end up stuck in what I call the Fractional CMO Trap: the place where you’ve technically built a business, but it still feels like a job. In this episode, I’m breaking down: What the Fractional CMO Trap isThe two doors that usually lead you into it — and how to back yourself out of each oneHow to redesign your business to gives you the freedom (and income) you set to to createA simple 30-day reset plan to help you reclaim your time, tighten boundaries, and build a Fractional business that’s sustainable If you’ve been feeling stretched, stuck, or like you’re constantly proving your value this episode is going to change how you run your business. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 The Fractional CMO Trap 01:45 Door #1: Scope Creep 03:45 Own, Influence & Delegate 06:30 Why Great CMOs Don't Review Everything 08:30 Door #2: Selling Your Time Instead of Your Value 11:15 What Clients Are Actually Paying For 14:30 Your 30-Day Business Reset 15:15 Week 1: Audit Your Time 16:45 Week 2: Reset Client Expectations 18:15 Week 3: Repackage Your Offers 19:45 Week 4: Fine-Tune Your Boundaries 20:45 Build a Business—Not Another Job

Next-Level AI: How to Use AI as a Fractional CMO

Nov 18, 2025 1 hr 15 min

AI is moving so fast it’s hard to keep up. Some days it’s magic, other days it’s chaos. ChatGPT forgets what you told it three prompts ago. It starts using formatting you hate. It spits out content that feels flat or off-brand. Or worse — it makes stuff up and says it with confidence. This episode is about going beyond “just using AI” — and learning how to make it a tool that makes you sharper, faster, and more strategic… while delivering work that genuinely moves the needle for your clients. Jim Carter III is the AI strategist and tech founder behind some of the biggest personal brands in the world — Lewis Howes, Jay Shetty, Ed Mylett, Matthew Hussey, Jay Abraham, and Gary Vee — plus he’s worked with global companies like Verizon, Yahoo!, and AT&T. Jim doesn’t just “use AI” — he builds it into the way businesses run so it’s producing consistent, high-value results. In this episode we cover: How to get AI to produce high-quality work on the first try — without endless back-and-forth or rewrites.How to set up Custom GPTs and projects — and when each approach gives you the best results.Advanced ways to use AI for strategy work — not just content creation.The biggest mistakes even experienced marketers make with AI (and how to avoid them).Where AI is headed in the next 12–18 months so you can stay ahead of the curve If you already see the value of AI but want to start using it at a level most marketers aren’t even touching yet, this episode is for you. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/

Do I Have the Right Background to Be a Fractional CMO?

Nov 12, 2025 25 min

If you’ve ever wondered if you’ve got the right experience to be a Fractional CMO, this episode’s for you. I’m breaking down why there’s no “perfect” background for this kind of work — and why that’s actually the best news. Whether you’ve been in one industry or role your whole career, or jumped around, , you’ve built skill sets that uniquely prepare you for this role. In this episode, I share what kind of experience you really need in this role, how to position your background as your superpower, and how to start leading with the confidence of a CMO. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Do You Have the Right Background to Be a Fractional CMO? 01:40 There's No "Perfect" Fractional CMO Resume 03:00 If You've Spent Your Career in One Industry 05:30 If You've Worked Across Multiple Industries 07:00 If You're a Marketing Specialist 09:25 If You're a Marketing Generalist 11:25 Why My "All Over the Place" Career Became My Advantage 13:00 What Lululemon Taught Me About Being Qualified 15:25 What Clients Actually Need From a Fractional CMO 17:30 You Don't Need to Know Every Area of Marketing 19:00 The Questions I Ask to Build a Marketing Strategy 21:20 The 4 Qualities of Great Fractional CMOs 22:40 Find Your Unique Strengths as a Marketing Leader 24:15 Stop Questioning Your Background

Finding Your Ideal Fractional CMO Clients (And Red Flags to Avoid)

Nov 4, 2025 18 min

Not every client is a fit for a Fractional CMO — and the wrong ones can derail your business, your confidence, and your sanity. When you’re building your Fractional CMO business, it’s easy to say yes to anyone who wants to hire you. But fit matters more than opportunity. The right clients make your work easier, your results stronger, and your business more sustainable. In this episode, I’m breaking down: How to identify your ideal clients as a Fractional CMOThe red flags that signal a partnership won’t workThe hard lessons I learned from saying yes when I shouldn’t haveAnd the filters I now use to choose clients wisely If you want to attract clients who truly value your leadership, and build a business that feels as good as it looks, this episode is for you. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Finding Your Ideal Fractional CMO Clients 01:20 #1: Does the Client Have Enough Revenue? 03:05 Why Profit Margins Matter 04:55 Do You Want to Be the “Fix-It” CMO? 06:30 #2: Do They Have the Right Marketing Team? 09:10 The Client Mistake That Made Results Impossible 10:20 #3: Does Their Business Model Fit Your Lifestyle? 12:05 #4: What Stage Is the Business In? 13:20 Why Product-Market Fit Changes Everything 14:50 #5: Trust the Vibes & Your Intuition 16:20 The Client Red Flag I’ll Never Ignore Again 17:45 No Amount of Money Is Worth the Wrong Client 18:15 The Wrong Client Can Make You Question Everything

Why You Need a Niche as a Fractional CMO (Even If You Don’t Want One)

Oct 28, 2025 13 min

When I first started as a Fractional CMO, I did not want to niche. I was scared it would limit my opportunities, make me miss out on clients, or box me into something I’d get bored of. But the truth is — niching was such a catalyst to my growth. In this episode, I’m sharing: What happened when I tried to serve everyoneHow I tested different niches behind the scenes Why I eventually chose a niche and how it was the catalyst to growth (AND time freedom) If you’re still figuring out your niche — or resisting the idea altogether — this episode will help you see why narrowing your focus might be the best move you can make. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why You Need a Niche as a Fractional CMO 01:20 Why I Was So Resistant to Niching 02:50 The Problem With Trying to Serve Everyone 04:05 My Secret Way to Test a Niche 05:25 How Niching Makes Finding Clients Easier 07:05 You’re Allowed to Change Your Niche 08:05 How I Finally Found My Fractional CMO Niche 09:05 Benefit #1: Build Repeatable Systems & Processes 10:15 Benefit #2: Become a Better Fractional CMO 11:05 Benefit #3: Become Known for Something 12:20 Why Niching Became My Competitive Advantage 12:45 Test Your Niche Before You Commit

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Podcast details

Created by: Jessica Shirra | Fractional CMO
Status: Active
Latest episode: Nov 10, 2026
Episodes: 72
Release period: Weekly
Avg. episode length: 23 min
Explicit: Yes
Language: English

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