Beyond the Hype: Jim Anfuso on Building Brands and Navigating the Unexpected
1 hr 10 min
What does it take to build a brand and navigate the pressure that comes with it? Jim Anfuso joins us to talk brand-building, creative vision, and making tough calls when the stakes are high. From Burton and adidas to Yeezy, Complex NTWRK, and now Represent, his career spans action sports, streetwear, and culture-driven commerce. We explore the lessons along the way: turning cultural relevance into lasting growth, balancing creativity with business, and navigating the complicated moments behind the headlines. An honest conversation about the work behind the hype and what it takes to keep moving forward.