Brad Guigar and Dave Kellett

Comic Lab

A Visual Arts , Arts and Education podcast Explicit

#64 in Visual Arts · 🇺🇸 #75 in Visual Arts · 🇨🇦

About the show

The podcast about making comics — and making a living from comics! It's half shop talk, half how-to, and half friendship. WE SQUEEZED IN THREE HALVES. It's tips and tricks and all the joys of cartooning as a pro. So pull up your drawing chair, put on some headphones, and join us while you draw! And if you like what you hear, join our community at patreon.com/comiclab (For sponsorship inquiries: comiclabpodcast@gmail.com)

Newest episodes

25 Years of "Pearls Before Swine," with Stephan Pastis

Nov 5, 2026 1 hr 30 min

Syndicated cartoonist Stephan Pastis joins Brad and Dave to celebrate the twenty-fifth anniversary of his comic strip, "Pearls Before Swine." "Pearls Jubilee"25th-anniversary celebration of the beloved feature from bestselling cartoonist Stephan Pastis288 pages, hardcover, 2.75 pounds, gorgeous paper stock, holographic metal foil – the worksPreorder it at https://publishing.andrewsmcmeel.com/book/pearls-jubilee/Read "Pearls" at https://www.gocomics.com/pearlsbeforeswineBook TourNov. 10, 2026, at 6:30 p.m. — Charles M. Schulz Museum, Santa Rosa, CANov. 11 at 7 p.m. — Third Place Books, Lake Forest Park, WANov. 12 (time not listed) — Russian River Brewery, 700 Mitchell Lane, Windsor, CANov. 14 at 3 p.m. — Garland Theater, Spokane, WANov. 15 at 6 p.m. — Magers & Quinn, Minneapolis, MNNov. 16 at 6:30 p.m. — Olmsted Center, Drake University, Des Moines, IANov. 17 at 5 p.m. — Paragraphe Books, Montreal, QuebecNov. 18 at 7 p.m. — Politics & Prose at the Wharf, Washington, DCNov. 19 at 6:30 p.m. — Park Road Books, Charlotte, NCNov. 20 at 6 p.m. — Bookstore1, Sarasota, FLNov. 21 at 3 p.m. — Carmichael’s Bookstore, Louisville, KYNov. 22 at 5 p.m. — Half-Price Books, 5803 E NW Highway, Dallas, TXNov. 29 at noon — Barnes & Noble, 6600 Menaul Blvd. NE, Albuquerque, NMNov. 30 at 6:30 p.m. — Boulder Bookstore, Boulder, CODec. 1 at 7 p.m. — Vroman’s Bookstore, Pasadena, CADec. 4 at 5 p.m. — Barnes & Noble, 1450 Ala Moana Blvd., Honolulu, HIThis conversation is a candid exploration of creativity: Finding flow, recognizing what makes a joke work, separating writing from editing, and balancing the confidence to publish with the humility to improve. Stephan also shares stories about meeting Charles Schulz and explains what would make his own cartooning career feel truly successful. On this week’s show: Making Pearls Jubilee. Revisiting 25 years of cartoons and organizing them into rankings designed to spark arguments.Fan mail and hate mail. Why Stephan opens his anniversary collection...

How to Beat Writer's Block

Oct 29, 2026 59 min

Two weeks ago, Dave felt he was doing the best work of his career. Now, he dislikes every idea and dreads sitting down to write. What changed — and how does he get moving again? Brad and Dave have an honest conversation about creative slumps, confidence, and giving yourself permission to make something imperfect. Brad offers practical ways to restart the writing process, from setting a 30-minute timer to breaking a scene into its simplest storytelling elements. Along the way, Dave gets a new cartoon idea — right in the middle of discussing why he can’t get ideas. Then, Brad reports back from the ’Ringo Awards with tales of torrential rain, a marathon hotel check-in, and a suspicious ability to bring everyone else good luck. On this week’s show: The creative roller coaster. Why past accomplishments can feel distant when you’re struggling with today’s blank page.Productive procrastination. Recognizing when administrative work becomes an excuse to avoid writing.Permission to make a bad comic. You can improve something imperfect — once it exists.Thirty minutes to try. Giving yourself a manageable writing session without demanding a finished result.The “Butso” method. A character wants something, but an obstacle intervenes, so they take action.Trust and unfinished ideas. Why sharing early work feels vulnerable, and how talking with a trusted friend can help.Brad’s ’Ringo Awards recap. Nominee appearances, 17 pounds of books, and competing against a major publisher.The value of a nomination. Finding promotional opportunities and appreciating recognition even without a win.Plus: A one-cent residual check and a particularly resourceful tavern. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author...

Tapas Is Shutting Down — Now What?

Oct 22, 2026 1 hr 7 min

What happens to your audience when the platform hosting your comic disappears? Brad and Dave discuss the news of Tapas shutting down and why owning your website, building a mailing list, and connecting readers through RSS remain essential tools for an independent comics career. Then, Brad shares ways to breathe new life into a digital product whose sales have stalled. Finally, a listener asks about revising previously posted cartoons before submitting them to publications — sparking a discussion about first-publication rights, letting time be your editor, and applying yesterday’s lessons to tomorrow’s comics. On this week’s show: Pen names, professional identities, and some spectacularly silly alternatives.The risks of building your audience entirely on someone else’s platform.Mobile-friendly websites, newsletters, and RSS.Reviving digital products through bundles, bonus content, new formats, sales, and membership gifts.Revising published cartoons versus creating new work.Building a buffer so you can edit with fresh eyes.Being kinder to the younger cartoonist who helped you get here.Publication update: Tapas has confirmed its service will end March 31, 2027. Tapas You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

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All episodes

The newest 50 of 464 episodes

25 Years of "Pearls Before Swine," with Stephan Pastis

Nov 5, 2026 1 hr 30 min

How to Beat Writer's Block

Oct 29, 2026 59 min

Tapas Is Shutting Down — Now What?

Oct 22, 2026 1 hr 7 min

WorldCon 2026 and Hugo Awards review

Oct 15, 2026 1 hr 7 min

A Hugo Award nomination brought cartoonist Dave Kellett new readers, book sales, and Patreon supporters. Five days behind a WorldCon booth brought something else entirely: A serious crisis of confidence. This week, Dave shares his WorldCon experience, from wonderful conversations with Drive readers to a painfully quiet dealers’ room. Brad and Dave discuss the emotional cost of a poorly performing convention — and why even an established cartoonist can mistake a bad show for a verdict on their career. Along the way, they share John Picacio’s terrific metaphor for designing book covers, explore a storytelling approach that falls between planning everything and improvising everything, and discuss why an award nomination can deliver real business benefits without a win. On this week’s show: WorldCon’s strengths and challenges. How a convention built around fan participation, volunteer organizers, and panels differs from the comics shows Brad and Dave usually attend.A better way to think about book covers. John Picacio’s approach: introduce your book as you would introduce an interesting friend at a party.Connecting with your most dedicated readers. Why a small coffee gathering became one of Dave’s favorite experiences as an author.Architect, gardener… or road tripper? Knowing your story’s major destinations while leaving room to discover what happens along the way.The emotional cost of a bad convention. Five days, approximately $2,000 in gross sales, and one day without a single sale — compared with Dave’s $19,000 San Diego Comic-Con.Award recognition and independent publishing. Why audience size matters in voting, and why a smaller readership can still support a strong business.Making the most of a nomination. How Hugo recognition and a Bluesky starter pack helped bring new readers to Drive.What’s next? Questions about webcomic eligibility, the possibility of a ComicLab nomination, and forthcoming Tales of the Drive stories from K. B. Spangler and Ursula Vernon. You...

How to Launch a Comics Studio

Oct 8, 2026 1 hr 7 min

Should you launch a comic studio — or are you really talking about a comics collective, a shared workspace, or simply collaborating on a project? This week, Brad and Dave unpack what the word “studio” actually means and why adding another layer of branding might make your project harder, rather than easier, to promote. They discuss shared creative spaces, financial partnerships, anthology projects, comics collectives, and why most collaborations work better when everybody knows exactly what they’re signing up for. They also argue that an anthology generally doesn’t need an umbrella “studio” brand at all. Keep the marketing focused on the book, make the financial responsibilities clear, and be wary of creating an organization that one hardworking person winds up carrying by themselves. Also in this episode: Kickstarter late pledges really work. Dave reports continued pledges long after his campaign ended — but Brad and Dave agree emphatically that you should never advertise late pledges while the campaign is still running. Kickstarter depends heavily on urgency and FOMO.Why having more free time can make you less productive. Both Brad and Dave have experienced the strange phenomenon of getting less done when their schedules suddenly open up. They discuss rest, motivation, structure, and learning to shift to other useful tasks when the creative work isn’t happening.Dave introduces his “Three Sisters” approach to productivity: when one part of your comics career isn’t moving, switch to another complementary task — bookkeeping, website improvements, promotion, admin work, or another creative project — so the overall career keeps moving forward.Susan McTaggart returns! ComicLab’s internationally unverified motivational speaker offers another soul-fortifying affirmation.And Dr. Reginald Wigglesby explores Lionel Feininger’s 1906 comic strip Wee Willie Winkie — with exactly the level of scholarly rigor longtime listeners have come to expect. You get great rewards when you...

Is there a LIMIT to comics success?

Oct 1, 2026 59 min

Is there a limit to how many cartoonists can build successful careers—or is the real limiting factor the cartoonists themselves? Cartoonists Brad Guigar and Dave Kellett examine the surprisingly vast comics ecosystem, where thousands of creators can cultivate separate audiences without ever appearing on one another’s radar. The market may have room for far more working cartoonists than we realize — but success requires more than artistic ability. Creators must also be willing to learn business, communicate consistently with their audiences, and improve when something doesn’t work. Also: Brad discovers that his brilliant new idea had already been implemented… by Brad. ON TODAY’S SHOW Is there a ceiling on the number of successful comics careers?Why artistic talent alone isn’t enoughThe danger of waiting for Marvel, syndication, or a publisher to “make” your careerAudience-building isn’t “shilling”—it’s part of the jobCould 10,000 different Brad Guigars all make a living?How niche comics find their “true fans”Three essentials for a sustainable comics careerWhy repeated promotional messaging mattersThe Council of BradsDo Kickstarter creators owe sales tax?Kickstarter Pledge Manager vs. BackerKitDr. Wigglesby: Which comic was the first successful daily newspaper strip? You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

How to Build Momentum

Sep 24, 2026 1 hr 2 min

How do you build momentum as a cartoonist — and what happens when you lose it? Brad and Dave examine momentum across every part of a creative career: generating ideas, maintaining a productive workflow, growing an audience, and building a sustainable business. They discuss why progress can feel imperceptibly slow at first, how consistent work eventually begins producing its own energy, and why returning after a break can feel like starting a stalled train. Then, a listener asks how cartoonists should transition between scenes, chapters, and storylines in a collected book. Brad and Dave compare their very different approaches, debate whether a completely blank page is ever justified, and explain how multiple purpose-driven read-throughs can reveal problems with pacing, continuity, page turns, and transitions. Also: Skunk Watch 2026 continues, Dave considers surrendering his backyard, and Professor Dr. Reginald Wigglesby reveals the completely reliable history behind Little Orphan Annie’s pupil-less eyes. ON THIS WEEK’S SHOW... What “momentum” means in a creative careerWhy momentum takes longer to build than most cartoonists expectCreative momentum and generating new ideasUsing an assembly-line workflow to work faster and betterRepurposing one comic for websites, social media, books, merchandise, and moreBuilding business momentum through Patreon, Kickstarter, and audience trustWhy old business models can survive on momentum—even after they stop making senseRecovering after a creative pauseTransitioning between scenes, chapters, and storylinesSplash pages, title pages, narration boxes—and the dreaded blank pageConducting separate read-throughs for dialogue, art, pacing, continuity, and page turnsReviewing a book in print, on desktop, and on a small screenSkunk Watch 2026Prof. Wigglesby, The Histories of Sequential Art: Little Orphan Annie’s eyes You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question fo...

How to Make a Style Guide for Your Comic

Sep 17, 2026 1 hr 15 min

How much of a successful comics career depends on being temporarily delusional? Brad and Dave suspect it may be more than anyone wants to admit. Then, a listener asks about creating a style guide for a comic. Brad and Dave discuss the small decisions that help lettering remain clear, consistent, and easy to read — from spelling out numerals and avoiding hyphenated line breaks to shaping word balloons, using all-caps lettering, and deciding whether “livestream” is one word or two. Finally, they look back at the pivotal “sliding doors” moments that could have sent their careers in entirely different directions. Dave talks about leaving Mattel, choosing webcomics over syndication, and the friendships that helped him become a better cartoonist. Brad remembers the collapsed newspaper job offer that sent him back to comics, the syndicate pitch that deserved to fail, and the leap that finally made cartooning his full-time career. ON THIS WEEK’S SHOW... Why every creative career requires a little temporary delusionWhat belongs in a comic-specific style guideWhy Brad spells out numbers in Evil IncPunctuation, abbreviations, and the Oxford commaWhy hyphenating words inside balloons hurts readabilityHow line breaks affect the shape and flow of a word balloonAll caps versus sentence-case letteringUsing colloquial spellings without making dialogue difficult to readThe pivotal decisions that changed Brad and Dave’s careersLeaving a secure job to become a full-time cartoonistChoosing webcomics over newspaper syndicationHow a community of fellow cartoonists can accelerate your growthComicLab is made possible through the support of our Patreon members. Join us at Patreon.com/ComicLab for more than 200 hours of bonus episodes, including our exclusive Pro Tips podcast, and access to the ComicLab Discord community. Share your thoughts on the ComicLab Confab Line: 1-609-379-3520. We may play your message on a future episode! You get great rewards when you join the ComicLab Community on...

80th Annual NCS Conference and Reuben Awards Review

Sep 10, 2026 59 min

Dave and Brad return from the 80th Annual National Cartoonists Society Conference and Reuben Awards with stories to tell! They look back on ComicLab LIVE and a private tour of the newly redesigned Billy Ireland Cartoon Library & Museum! Then it's on to the Reuben Awards, where Mark Tatulli finally won the Reuben Award after years of nominations. But some of the best moments happened between the scheduled events. Brad gets the chance to sit down with 95-year-old cartooning legend Mort Gerberg and hear stories about the golden age of magazine cartooning — including an incredible story about a newly arrived Sergio Aragonés taking Manhattan by storm. Jim Davis shares the story behind Garfield's famous suction-cup dolls, along with his surprisingly strict 25-word rule for writing the strip. And the farewell brunch turns into an exchange of sketches, original art, and some wonderful reminders of why cartoonists come back to this event year after year. Finally, an old collection of America's “best college cartoonists” offers an unexpected lesson about making a career in comics: You don't have to start out at the front of the pack. You just have to keep going. ON THIS WEEK'S SHOW... • ComicLab LIVE at the NCS Conference • The newly redesigned Billy Ireland Cartoon Library & Museum • Which original would you save from a museum fire? • The Reuben Awards • Katie Cook and Mark Tatulli take home awards • Lunch with Dave and Eileen Blazek • Brad's conversation with Mort Gerberg • Mort's stories about Sergio Aragonés • Jim Davis on writing Garfield • The accidental origin of the Garfield suction-cup doll • Rick Kirkman and Jerry Scott • Original art at the farewell brunch • ComicLab listeners at the NCS • The NCS Cartoonist Showcase • Why persistence matters more than being the best You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips...

ComicLab LIVE! at the 80th annual National Cartoonists Society Conference and Reuben Awards

Sep 3, 2026 59 min

Once again, Dave and Brad brought their podcast to the stage at the annual National Cartoonists Society Conference and Reuben Awards. They were joined by Dee Fish, Terri Libenson, and Jamar Nicholas — three cartoonists with very different creative paths and a wealth of hard-earned advice to share. Dee Fish Dee Fish is a cartoonist, illustrator, and writer best known for Finding Dee, her semi-autobiographical webcomic about navigating life after coming out as a transgender woman. Dee was nominated for a Reuben Award in the Best Online Shortform category. Terri Libenson Terri Libenson is the cartoonist and author behind the New York Times bestselling Emmie & Friends graphic-novel series. Before moving into graphic novels, she created the syndicated comic strip The Pajama Diaries and worked as a writer and illustrator for greeting cards. Her tenth Emmie & Friends book, Seriously, Celia?, arrives in September 2026. Jamar Nicholas Jamar Nicholas is an award-winning cartoonist, graphic novelist, and educator whose work includes the Leon series from Scholastic Graphix, beginning with Leon the Extraordinary. He also adapted Geoffrey Canada’s memoir Fist Stick Knife Gun into a graphic novel and has spent much of his career teaching and encouraging young people to tell stories through comics. The third Leon graphic novel, Leon and the Big, Big Problem, is scheduled for January 2027. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

How to Succeed at San Diego Comic-Con

Aug 27, 2026 1 hr 2 min

Today's show is brought to you by Hogan's Alley, the fantastic magazine devoted to comics history, cartoonists, and the art form we love. Visit HoganMag.com and use the discount code COMICLAB10 for 10% off. Dave Kellett is back from San Diego Comic-Con 2026, and he brought receipts! After 27 years of exhibiting at the show, Dave just had his best Comic-Con ever — including an absolutely bonkers $6,000 Sunday. But a big gross number doesn't necessarily mean a big payday. Brad and Dave dig into the actual economics of exhibiting at one of the world's biggest conventions: booth fees, sales tax, travel, merchandise, lost studio time, and the advantages Dave has because he lives within driving distance of San Diego. After roughly $19,600 in gross sales, Dave estimates his actual profit at about $11,000. Then, they get into the stuff you can actually use at your next convention: Track your sales throughout the day When sales slow down, get active Use drawing as theater Pay attention to your product mix Think about revenue per square inch Let the market prune your merchandise Your merchandise should say something about the buyer — not about you SPONSORED BY HOGAN'S ALLEY This week's episode is sponsored by Hogan's Alley, the fantastic magazine devoted to comics history, cartoonists, and the art form we love. Visit HoganMag.com and use the discount code COMICLAB10 for 10% off. MORE COMIC-CON ADVICE ON PRO TIPS Dave had another 15–20 Comic-Con topics he wanted to cover, so we're continuing the conversation on ComicLab Pro Tips with a deeper dive into conventions, exhibiting, merchandising, and Dave's approach to making a convention financially worthwhile. To hear those episodes, join us at Patreon.com/ComicLab. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation ab...

Special Guest Fran Sundblad, creator of "Tiff & Eve"

Aug 20, 2026 1 hr 13 min

Cartoonist Fran Sundblad, creator of Tiff & Eve, joins Brad for a wide-ranging conversation about creating character-driven comics, finding an audience on Reddit, and learning when not to chase the algorithm. Fran traces Tiff & Eve from its beginnings in her sketchbook to a comic that regularly reaches thousands of readers. She explains how Tiff and Eve represent two very different impulses — Tiff as the superego and Eve as the id — and shares a terrific character-development exercise: Lock your character in a room and ask what they do next. If you don't know the answer, you probably don't know the character well enough yet. Fran and Brad also talk about finding humor in the characters themselves rather than building every strip around a traditional punchline. That approach has helped Tiff & Eve explore Fran's experiences as a trans woman while remaining first and foremost a funny comic about two friends. In this episode: How Tiff & Eve grew out of Fran's sketchbook Writing two characters as opposing parts of your own personality Fran's “locked room” test for determining whether a character is fully developed Character-driven humor vs. setup/punchline comedy Using comedy to make personal experiences relatable What happens when readers interpret your comics differently than you intended Why Fran refuses to explain a joke Surviving hostile comments, Reddit Cares abuse, and the stranger side of online audiences Why cartoonists should post comics to their Reddit profile, not only to individual subreddits Learning the culture of each subreddit instead of treating Reddit as one giant audience Formatting comics differently for different communities — including designing images so Reddit's mobile crop doesn't hide important information Why fewer clicks usually means more readers The danger of chasing trends, politics, and viral Reddit “meta” events simply for upvotes Why a huge viral hit may produce surprisingly few new followers or Patreon supporters Why...

The Worst Thing About Webcomics

Aug 13, 2026 1 hr 7 min

Although we typically focus on the bright side of being independent cartoonists, a listener asks us to address the downside of webcomics. We'll talk about time management, burnout, financial insecurity, and reader interactions. Then we realize that all those drawbacks have one very important thing in common — and it's not what you'd expect! TODAY’S SHOW ComicLab gets someone engaged! The worst parts of being a webcartoonist. Creativity isn’t always consistent. Success doesn’t eliminate insecurity. The business work never disappears. Webcomics demand interaction. The drawbacks are the flip side of the benefits! Is the direct market disappearing? Grieve the comic-shop dream—and move forward. Getting outside your comfort zone. Comedy can strengthen dramatic storytelling. Beware the shiny object. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

How to Calculate Churn — and Why

Aug 6, 2026 1 hr 17 min

Patreon backers have access to an exclusive ComicLab Churn Rate spreadsheet — it does the math for you! Is your Patreon actually growing—or are new members disguising a retention problem? Brad walks Dave through the process of calculating churn rate and shows how one number can unlock a much clearer understanding of a membership business. They discuss subscriber retention, lifetime value, onboarding, well-timed interventions, and how to determine whether advertising or convention appearances are truly worth the investment. Then, Dave asks whether publishing a children’s book page by page on his existing webcomic could finally help him finish it. Topics include: Skunk Watch 2026 What churn rate means for a Patreon creator Why total membership and revenue can give you an incomplete picture Finding the necessary numbers in Patreon Insights Two methods for calculating churn rate What constitutes a healthy churn rate Why one month of data isn’t enough Calculating your average churn rate over time Calculating your retention rate Estimating average subscriber lifetime Calculating average monthly revenue per member Determining the lifetime value of a Patreon backer Why retaining a current member is cheaper than acquiring a new one Using Patreon Autopilot to reduce cancellations Evaluating the quality and value of your Patreon rewards Improving the onboarding experience for new members Welcome messages, digital gifts, and personalized Bonjoro videos Brad’s one-week Patreon check-in Helping new backers navigate a complicated archive Using average subscriber lifetime to schedule a retention intervention Brad’s 18-month check-in and longtime-backer gift Repackaging older work into valuable digital rewards Rewarding and recognizing your longest-serving supporters Exclusive livestreams, previews, and “inner circle” benefits Calculating an acceptable customer-acquisition cost Evaluating paid advertising with lifetime-value data Tracking whether a comic...

First Pages First

Jul 30, 2026 1 hr 8 min

What belongs at the beginning of your book? Brad and Dave discuss whether an anti-AI statement offers creators any meaningful protection, break down the information that belongs on a copyright page, and explore the many ways cartoonists can approach the first page of a story or chapter. The best opening isn’t determined by a universal rule—it should establish the right expectations, reflect the story you’re telling, and give readers a reason to keep going. Topics include: Skunk Watch 2026 Do anti-AI statements offer creators legal protection? Why a standard copyright notice may already cover AI training The difference between creating, declaring, and registering a copyright What information belongs on a copyright page Copyright and trademark ownership When to use ™ and when to use ® Print location, printing numbers, and edition information ISBNs and Library of Congress numbers Combining copyright, title, credit, and dedication pages Should a comic begin with a splash page? Does the main character need to appear on page one? Using the opening page to establish tone and make a promise to the reader Why different stories require different kinds of openings Brad’s two-page system for beginning a new Evil Inc chapter Creating separate covers for SFW and NSFW editions Using chapter openers as archive markers, promotional art, and production buffers Dave’s approach to prologues, chapter openings, and world-building vignettes The difference between the first page and the first chapter ComicLab LIVE at the National Cartoonists Society Reuben Awards You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave...

Special Guest Dylan Meconis

Jul 23, 2026 1 hr 26 min

Cartoonist and author Dylan Meconis joins Dave Kellett to discuss marketing middle-grade webcomics, working with fans who offer to translate your work, and finding the right balance between control and accessibility. They also share practical advice for cartoonists creating an autobiographical avatar — including how simplification, posture, clothing, line quality, and tone can make a character feel unmistakably like you. Topics include: Marketing and monetizing middle-grade webcomics Reaching young readers through parents, newsletters, libraries, and local events Using print editions, zines, and snail-mail clubs to complement online comics Deciding whether to permit fan translations Maintaining quality control with beta readers and creator-hosted translations Balancing copyright concerns with the desire to reach new audiences Designing a cartoon version of yourself for memoir and autobiographical comics You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

What's the Best Business Model for Comics?

Jul 16, 2026 1 hr 2 min

This week, Brad and Dave talk about the best business model for longform webcomics — and why putting your comic online for free is still the strongest way to build a sustainable career. Also: Kickstarter’s late-pledge and pledge-manager tools, the difference between market research and mirror research, and how to keep going when your first posts get nothing but crickets. ON THIS WEEK'S SHOW... Dave’s backyard skunk problem may or may not require Super Soakers What’s the best business model for longform webcomics? Why fear of theft can stop creators from building an audience Why free-to-read comics remain the best foundation for a comics business “First comes the crowd, then comes the funding” Why readers who enjoy your work online are often first in line to buy the book How delayed access and early-access posts fit into a Patreon strategy Why exclusive side stories can work better than paywalling your main archive Avoiding physical rewards on Patreon and Substack Dave will be at San Diego Comic-Con booth 1228 with free ComicLab pins (use the super-easy mnemonic: 1BAT) Kickstarter late pledges and Pledge Manager are bringing in real money Why charging shipping closer to fulfillment can be safer Market research vs. mirror research How to estimate Kickstarter shipping more accurately What to do when you start posting online and get “crickets” Why seven posts is not enough time to expect traction Reframing early work as building an archive for future fans Social-media advice for giving readers a reason to engage Why success in comics is a marathon, not a sprint You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal c...

Why Some Punchlines Don’t Land

Jul 9, 2026 1 hr 8 min

Dave Kellett returns from his first-ever college reunion with a full heart — and a renewed appreciation for old friends, running jokes, and the occasional listener washing dishes through the cold open. From there, Brad and Dave dig into one of the trickiest parts of writing comics: how much work should the reader have to do to “get” the punchline? Using Brad’s motorcycle-jump-over-a-ravine metaphor, they discuss why wider joke “canyons” can create bigger laughs, why shorter jumps can feel merely “technically funny,” and why the best cartoonists learn how to build strong launching ramps while understanding that every reader brings a different landing ramp. Also in this episode: How to show music in a silent medium, why semi-realistic comics should still embrace comics iconography, a quick San Diego Comic-Con update, Bluesky’s expanded image carousel, and why obsessing over analytics can become a form of creative procrastination. Topics covered in this episode include: Writing punchlines that require inference from the reader Brad’s “motorcycle jumping a ravine” metaphor for humor Why wider joke gaps can produce bigger laughs The difference between “funny” and “technically funny” Why some jokes land for one reader and miss for another How audience literacy, life experience, and context affect comedy Why “it took me a second” can be a feature, not a bug The danger of making every joke too obvious Why memorable comics often take bigger comedic swings Why being someone’s “top three cartoonist” matters more than broad mild approval The difference between newspaper-era comics and webcomics-era audience building Dave’s San Diego Comic-Con booth update The free ComicLab pin for listeners at Booth 1228 Bluesky expanding post image limits from 4 images to 10 How the new Bluesky carousel can help sequential artists How to communicate piano music in comics Why floating music notes are not “too cartoony” for semi-realistic comics Using established comics ico...

Never Outsource Your Vision

Jul 2, 2026 1 hr 4 min

This week, Brad and Dave discuss one of the easiest traps for independent creators to fall into: Outsourcing important business or creative decisions to reader polls. Audience feedback can be useful, but when creators ask readers to steer decisions about Patreon tiers, Kickstarter rewards, publishing strategy, or creative direction, they often get noisy, contradictory advice that can lead them away from their own best judgment. Topics covered in this episode include: Why readers are experts in consumption, not creation The danger of asking your audience to make business decisions for you Brad’s cautionary tale from his early days as a newspaper designer Why negative comments carry more psychological weight than positive ones The difference between listening to readers and asking readers to decide Why feedback should be treated as a compass, not a steering wheel How polling readers can create factions and resentment among backers Why creators should rely first on their own instincts, goals, and judgment The value of seeking advice from trusted peers and experienced professionals Why no single expert — including ComicLab — should be treated as the only authority Dave’s hierarchy of advice: Heart and mind first, peers and pros second, passive reader feedback third Erika Moen’s thoughtful counterpoint about social-media assistants How a social-media assistant can protect creators from harassment, criticism, and burnout The difference between a social-media assistant as a partner versus a replacement Plans and possibilities for future live ComicLab events Dave’s San Diego Comic-Con appearance at Booth 1228, including free ComicLab pins for listeners A listener question about “boomer humor” and whether it should be taken as an insult The difference between old-fashioned joke structure and out-of-touch subject matter Why traditional setup-and-punchline comedy still works How Reddit comments often reflect meme culture more than thoughtful criticism Wh...

Surviving Your Own Success

Jun 25, 2026 1 hr 2 min

This week, Brad and Dave discuss what happens after a cartoonist achieves the dream: making a living from comics. They explain why success can create its own time-management problems, how to protect the thing that’s already working, and why adding books, Kickstarter campaigns, merch, newsletters, or conventions should happen gradually. They also talk about practical systems for numbering webcomic pages, naming files, and keeping longform comics organized over time. Main topics covered Weird convention-reader encounters, including disputed signatures and free-sketch requests What to do when your comic and Patreon are working, but there’s no time for anything else Protecting the “engine” of your business before adding new projects Avoiding concentration risk when most income comes from one platform Adding new business layers slowly instead of trying to do everything at once Using small projects, like enamel pins, as manageable learning experiences Why side projects can derail your main comic if you’re not careful Finding extra time without wrecking your life or mental health Dave’s San Diego Comic-Con booth and the free ComicLab enamel pin How to number pages for longform webcomics The difference between website numbering and book-page numbering Using SEO-friendly titles, focus keyphrases, transcripts, and alt text File-naming conventions for comics, including dates, chapters, pages, and vertical-scroll segments Planning ahead for long-running comics so your numbering system doesn’t break later You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is th...

Exclamation points!!!

Jun 18, 2026 1 hr 1 min

What seems like a simple question about exclamation points opens up a much bigger discussion about the power of comics lettering. Brad and Dave talk about punctuation, word balloons, font choices, and the unique grammar of comics — and why cartoonists have tools that prose writers can only dream of. They also share thoughts on staying creative during major disruptions, from studio moves to home renovations. On today's show... Exclamation points in comics: how many is too many? Whether to use one, two, or three exclamation points Why comics grammar differs from prose grammar Using lettering, font size, bolding, and balloon shape instead of extra punctuation When punctuation becomes unnecessary in comics lettering Nate Piekos’s The Essential Guide to Comic Book Lettering Question marks, exclamation points, and the interrobang How punctuation order can affect emotional meaning Writing dialogue for comics: numerals, abbreviations, and natural speech Jim Davis, Garfield, and simplifying comics language Meeting readers where they are through visual storytelling NCS Reuben Awards weekend in Columbus, Ohio Brad and Dave’s panel: “Actionable Advice in a Time of Change” Remodeling, moving studios, and creative disruption Setting up a dedicated creative space during chaos Managing the cognitive load of unfinished studio/home projects Why working ahead matters before a move or remodel The danger of putting fun distractions in your studio The temptation of arcade cabinets, pool tables, and other creativity killers You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and D...

Alaska Comics Camp 2026

Jun 11, 2026 1 hr 17 min

Today’s show is sponsored by Huion, makers of the Huion Kamvas 22 (Gen 3) — a 21.5" pen display with a gorgeous 2.5K screen and really smooth performance. Bottom line: it feels great to draw on — and it punches way above its price. • Check it out at https://comiclabshop.com • Use code COMICLAB5 for an exclusive 5% discount! (Valid through June 14th) This week, Dave returns from Alaska Comics Camp — https://minicon.alaskarobotics.com/comics-camp/ — with a glowing review of what he calls one of the most meaningful experiences of his professional life. He explains how the camp blends education, community, mentorship, and artistic growth in a remote setting that forces attendees to disconnect from technology and reconnect with one another. Along the way, Brad and Dave discuss what makes the camp special, the value of peer-to-peer learning, the recent panic over Kickstarter's updated NSFW guidelines, Eisner nominations, and the realities of pursuing recognition in comics. Alaska Comics Camp Alaska Robotics Comics Camp is a four-night creative retreat in the southeast Alaska rainforest for comics pros, visual storytellers, and adjacent creators — writers, game devs, filmmakers, journalists, musicians, and more. You have to apply to attend. It’s not a standard “buy a badge and show up” event; accepted campers attend after the Alaska Robotics Mini-Con in Juneau. Cost: Camp is listed at $800, which includes four nights of lodging, meals, and transportation to/from downtown Juneau. Financial aid is available, and asking for aid does not affect application review. What to expect: workshops, presentations, peer conversations, campfires, board games, hanging out, and wandering through the woods and nearby ocean beach — basically “a professional development conference for people who don’t like conference rooms.” Comfort level: rustic but not brutal — heated cabins, bunk beds with mattresses, flushing toilets, hot showers, power outlets, meals, snacks, coffee/tea, tow...

Hiring a Social Media Manager

Jun 4, 2026 1 hr 12 min

Should cartoonists hire a social-media manager? Brad and Dave discuss the pros and cons of outsourcing social media and ultimately argue that most creators should handle it themselves. They explain why social media is an extension of a creator's voice, how direct engagement provides invaluable feedback about audience-building and marketing, and why improving your promotional skills makes you a better cartoonist overall. Along the way, they discuss shyness, self-promotion, audience growth, and the dangers of trying to be everywhere at once online. Topics Covered • The ComicLab newsletter and the “Five to Grow On” feature • Whether cartoonists should hire a social-media manager • Why social media is part of a creator’s artistic voice • The value of learning promotion instead of outsourcing it • Why creative people often resist marketing and business skills • How marketing skills can improve artistic skills • The dangers of trying to maintain every social-media platform at once • Brad’s “2-2-1” approach to social media • Platform-specific posting strategies and why one-size-fits-all promotion fails • Social-media feedback as a tool for improving your work • Shyness and discomfort with self-promotion • The “lipstick on a pig” problem: when promotion can’t compensate for weak work • Why making a great comic remains the most important marketing strategy • Dave’s upcoming Reddit AMA and his Hugo Award nomination • Using award nominations as promotional opportunities • Hugo Awards promotional support versus other industry awards • BlueSky starter packs and audience growth • Why cartoonists should do more cross-promotion • Whether creators should put award nominations on book covers • How long to keep promoting a completed comic project • Managing inventory and promoting older books • Long-tail sales and evergreen products • Using older books as bonuses, stretch goals, and loss leaders • When it makes sense to retire promotional efforts • Whether di...

Quiet on the set!

May 28, 2026 1 hr 0 min

With both Brad and Dave nominated for awards this year, the guys spiral into a surprisingly deep conversation about awards, marketing, ego, and whether creators should plaster “award nominee” stickers all over their books. Later, they tackle a listener question about using 3D models, digital sets, and reference material in comics production — leading to a fascinating behind-the-scenes look at how both creators actually build comics pages in tools like Clip Studio Paint and Photoshop. Along the way, they discuss why imperfections matter in cartooning, how typography affects visual storytelling, and why “cheating” is often just another word for “working smarter.” Today's Show Should you put an award nomination on a book cover? UPDATE: Hugo Award voter packet "WSFS Membership" Using sets and other pre-made background materials UPDATE: Patreon Quips is now available on desktop You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Is the comic strip dead?

May 21, 2026 1 hr 5 min

The newspaper comic strip didn't go extinct — it evolved. But if your work doesn't keep up, your career may be fossilized! From Reddit-ready square comics to vertical-scroll storytelling, they explore how creators are adapting to phones, social media, and changing reading habits while keeping the heart of the comic strip alive. Topics covered The evolution of newspaper comic strips Why horizontal strips existed in the first place How phones changed comics formatting Square-format comics on Reddit and social media Vertical-scroll storytelling Why readers won’t rotate their phones Charles Schulz and the flexible-format origins of Peanuts Newspaper syndication vs. modern web distribution YA graphic novels as the next evolution for newspaper strips Lincoln Peirce and the success of Big Nate books Why comic strips are still thriving online Modular comic formatting for webcomics The launch of The Comic Scout Dave Kellett's Hugo Award nomination anticipation Tips for maintaining visual consistency in comics Workflow advice for newer cartoonists You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Keeping it Short — Making a Living 40 Pages at a Time

May 14, 2026 54 min

Today’s show is sponsored by Huion, makers of the Huion Kamvas 22 (Gen 3) — a 21.5" pen display with a gorgeous 2.5K screen and really smooth performance. Bottom line: it feels great to draw on — and it punches way above its price. • Check it out at https://comiclabshop.com • Use code COMICLAB5 for an exclusive 5% discount! (Valid through June 14th) Brad and Dave tackle a listener question that gets to the heart of creative careers: Can you make a living telling shorter stories, or does success demand long-form work? As always, the answer is equal parts practical advice and creative philosophy — grounded in real-world experience and delivered with ComicLab’s signature mix of humor and honesty. TODAY'S SHOW • Can you build a career on individual short stories? • Market expectations around story length (comics, film, TV) and perceived value • Creative problem-solving as a business tool — making unconventional formats work • Strategies for packaging short stories (genre consistency, shared setting, through-lines) • Examples of experimental storytelling formats (anthologies, vignette structures) • PROMO: Huion Kamvas 22 (Gen 3) — features, workflow integration, and discount code ComicLab5 at https://comiclabshop.com • Estate planning for cartoonists — what happens to your IP after death? • Debate: Should creative work become public domain sooner? • Should kids continue your comic… or make their own work? • The reality of legacy comics vs. modern independent publishing You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics doc...

Writing Funny Words Funnily

May 7, 2026 1 hr 5 min

A listener asks whether some words are inherently funnier than others—and it opens the door to a deep dive on word choice, dialogue, and how to make jokes land harder. Brad and Dave break down why shorter, punchier words tend to win, how sound and rhythm affect comedy, and why you should always end on the funniest word. They also walk through their real-world writing process—cutting aggressively, reading dialogue out loud, and constantly swapping in better word choices. From there, the conversation expands into how to write strong dialogue (hint: it’s not about realism—it’s about impact), plus a list of pitfalls to avoid, including gimmicky accents, overstuffed word balloons, and writing that slows the reader down. They also revisit a past take on political cartoons (turns out, they're thriving on Reddit), talk about the return of Web 1.0 strategies like guest comics, and reinforce a core principle: own your platform and your audience. TODAY’S SHOW • Writing funny words: Why word choice makes or breaks a joke • Psychologist vs. psychiatrist — choosing the funnier word (it's "shrink") • How to edit your way to stronger, tighter dialogue • Dialogue pitfalls: accents, gimmicks, and readability traps • Political cartoons are thriving on Reddit (and what that means) • The return of Web 1.0 tactics: Guest comics and cross-promotion • Reclaiming your platform: Why websites still matter You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Nobody Has Ever Made a Living in Comics

Apr 30, 2026 1 hr 2 min

This episode examines a Bluesky thread where cartoonists self-reported their financial realities. While the original question was thoughtful — seeking insight into full-time and part-time comic careers — the resulting discussion revealed a common problem: an echo chamber of discouragement. Brad and Dave emphasize that these threads often skew negative due to self-selection bias. Many successful creators don’t participate—either because they’re busy, uncomfortable sharing income, or wary of backlash. The result? A distorted picture where it appears that no one is succeeding, even though many are. TODAY'S SHOW Nobody makes a living in comics ComicLab LIVE at the NCS Conference and Reuben Awards, Aug. 6-8, Columbus, Ohio — nationalcartoonists.com Tattoos Baby Blues and Zits announce retirement Death of syndication You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

I've got an audience... now what do I DO with them??

Apr 23, 2026 1 hr 0 min

Today’s show is sponsored by Huion, makers of the Huion Kamvas 22 (Gen 3) — a 21.5" pen display with a gorgeous 2.5K screen and really smooth performance. Bottom line: it feels great to draw on — and it punches way above its price. *Check it out here: https://comiclabshop.com *Use code COMICLAB5 for an exclusive 5% discount! (Valid through June 14th) On Today's Show: Your comic is gaining traction — but now readers want answers faster than you can tell the story. Brad and Dave explain why that’s actually a great sign — and how to turn audience curiosity into a powerful engine that keeps readers hooked instead of overwhelming your narrative. PLUS — CONGRATULATIONS TO DAVE KELLETT FOR HIS HUGO AWARD NOMINATION! TOPICS Dave Kellett has been nominated for a Hugo Award How much to share with an eager audience ComicLab Confab (609) DRY-ELB-0 Update: USPS fuel surcharge will *not* affect Media Mail prices New tariff worries NCS conference and Reuben Awards Aug. 6-8, Columbus, Ohio Different ways to present a scene A listener question leads into the episode’s central topic: what to do when a new project suddenly starts attracting attention and readers begin asking lore questions faster than the story can answer them. Brad and Dave frame this as the best possible problem for a storyteller to have — not a crisis, but proof that the story is working. Their advice is to resist the urge to dump exposition too early, and instead use reader curiosity as fuel to keep them engaged and coming back for more. Another listener question asks how to make necessary exposition more entertaining in a history comic, and the hosts widen that into a general storytelling discussion. They explore how to handle “problem panels” — moments where important information must be conveyed, but the raw facts feel static or dull. Their answer is that exposition does not need to be delivered plainly: creators can change the point of view, alter the tone, insert found documents, frame facts thr...

Reclaiming Our Power

Apr 16, 2026 1 hr 9 min

Today’s show is sponsored by Huion, makers of the Huion Kamvas 22 (Gen 3) — a 21.5" pen display with a gorgeous 2.5K screen and really smooth performance. Bottom line: it feels great to draw on — and it punches way above its price. • Check it out at https://comiclabshop.com • Use code COMICLAB5 for an exclusive 5% discount! (Valid through June 14th) The platforms we trusted to grow our audience have pulled the rug out from under us, and it’s time to take that control back. Brad and Dave explore how creators are reclaiming their power by ditching platform dependence, rebuilding direct connections through newsletters, webrings, and other community tools. TODAY'S SHOW Reclaiming Our Power — How Web 1.0 strategies are helping creative pros take back their publishing Huion sponsorship — https://comiclabshop.com See ComicLab LIVE at the National Cartoonists Society Conference and Reuben Awards in Columbus, Ohio, Aug. 6-8 ComicLab Confab (609) DRY - ELB-0 How to fill in story gaps between books Adapting books into comics Dr. Reginald Wigglesby You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Making a Splash (Page) in Comics

Apr 9, 2026 1 hr 1 min

Today’s show is sponsored by Huion, makers of the Huion Kamvas 22 (Gen 3) — a 21.5" pen display with a gorgeous 2.5K screen and really smooth performance. Bottom line: it feels great to draw on — and it punches way above its price. • Check it out at https://comiclabshop.com • Use code COMICLAB5 for an exclusive 5% discount! (Valid through June 14th) TODAY'S SHOW How to do a two-page splash page Get your discounted Huion Kamvas 22 (Gen 3) at comiclabshop.com - COMICLAB5 UPDATE: Got a comment for ComicLab? Dial the ComicLab Confab! ‪(609) 379-3520‬... that's (609) DRY ELB-0 NCS in Columbus, Ohio, Aug 6-8 USPS fuel surcharge goes into effect April 26th and ends (maybe?) Jan. 17, 2027 (NOTE: This will not affect Media Mail pricing) Editorial cartoonists on social media What's the deal with Susan MacTaggart? Introducing Dr. Reginald Wigglesby Splash Pages Brad and Dave take a deep dive into splash pages — what they are, how they’ve traditionally been used, and how they function differently in print versus webcomics. They discuss classic first-page splash images as attention-grabbing devices, as well as the practical reality that they can help creators hit deadlines. Dave shares how he uses splash pages sparingly in Drive to give big moments room to breathe, while Brad explains how he uses them consistently at the start of chapters in Evil Inc, both as storytelling tools and promotional assets. The conversation also explores why two-page splash spreads can struggle online — especially on mobile — and reinforces a key principle: a graphic novel page is not the same as a webcomic update, and each must be designed with its medium in mind. ComicLab Confab (Listener Calls) The guys remind listeners about the ComicLab Confab — their voicemail line where creators can call in with questions, comments, or hot takes. It’s an easy, low-pressure way for the community to participate in the show and potentially have their thoughts featured on-air. If you’ve got somethin...

I've been framed! (...in a gallery)

Apr 2, 2026 1 hr 0 min

In this episode, Brad and Dave tackle a question every cartoonist eventually asks: Where should I invest my time and energy? From gallery shows to professional organizations to keeping up with “the kids,” this conversation is packed with practical, experience-tested advice. But first things first! Here's Brad's 2021 blog post about the science behind why vampires don't cast a reflection in a mirror. Are Art Galleries Worth It? A listener asks whether exhibiting in a gallery helps grow a comics career. Key takeaways: • Gallery exposure rarely converts into comic readers • If it’s not clickable, it’s not effective promotion • Sales are often split (sometimes 50/50), cutting into profits • You can usually sell original art more effectively on your own platform • The biggest benefit? Personal satisfaction and a nice ego boost Should Beginners Join Professional Organizations? Brad and Dave revisit a classic question: Are groups like the National Cartoonists Society (NCS) worth it? • 10–15 years ago: Limited practical value• Today: Much more actionable, community-driven, and educational What You Actually Get • Real-world, practical learning (panels, talks, workshops) • Networking with professionals who actually understand comics • Access to events, meetups, and tabling opportunities • Career insight you won’t get from general audiences Pro tip: For younger creators, discounted memberships make this a much easier entry point. ComicLab at the Reubens Brad and Dave will be presenting at this year’s Reuben Awards Weekend, August 6-8 in Columbus, Ohio. Their session: “Actionable Advice in a Time of Change” • Practical, career-focused insights • Guest cartoonists joining a live panel format • A mix of strategy, storytelling, and real-world experience They’ll also be around all weekend — panels, conversations, and (possibly questionable) lunch recommendations. Get on the mailing list so you don't miss out! Call the ComicLab Talkback Line Got a question or...

Work-Life Balance

Mar 26, 2026 1 hr 17 min

This week on ComicLab, veteran comic artists Brad Guigar and Dave Kellett kick things off a discussion about something every cartoonist wrestles with: work-life balance. If you’re juggling a day job, relationships, and your creative ambitions, Brad and Dave break down practical strategies that actually work — including: • Why consistency beats intensity • How to build a repeatable creative schedule • The power of small, daily wins • And why your health and relationships are just as critical as your drawing skills They also tackle a big-picture career question: What happens when a long-running comic ends? Dave shares his thoughts on winding down Drive, how to retain an audience, and the challenge of transitioning into your next project without losing momentum. Plus: • Smart ways to monetize short comics • Why finished is better than perfect • And how thinking long-term can transform your creative output Whether you’re just starting your first comic or planning your next big move, this episode is packed with actionable advice — and a few chaotic detours along the way. Key takeaway: Three years are going to pass anyway… you might as well have a finished comic at the end of them. Today's Show • UPDATE: Enshittification of Bluesky begins • Work-Life balance • UPDATE: NCS Conference and Reuben Awards • Monetizing short comics • What will Dave do when Drive is over? For more information about joining the National Cartoonists Society, go to https://nationalcartoonists.com/how-to-join/ • Get on the mailing list • More information on the 27 Club • 80th annual Reuben Awards and NCS Conference — August 6-8, 2026 You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Web...

How to Start a Webring

Mar 19, 2026 1 hr 1 min

In this episode of ComicLab, Brad and Dave tackle a surprisingly practical question: How do you start a web ring for comics creators? With social media platforms becoming less reliable for discovery, the classic web ring is making a comeback as a way for creators to promote each other directly. Along the way, the guys discuss audience targeting, technical setup, and why the success of a web ring depends more on community alignment than on code. Plus: tattoo debates, Tolkien romance arguments, and the eternal challenge of drawing the right amount of detail in your comics. Key topics How to start a web ring UPDATE: Dave should read Tolkein as a romance How much detail should we include in our drawings? Amazon plagiarism Paid setup Matt Sowers, who created the Hot Box web ring software can install and host the software for you. Contact him at hotbox@rcsipublishing.com $50 — install on your server $100 — hosted setup (includes one year hosting). After that, hosting is $75/year. $75/year — ongoing web hosting for your comic You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

How to Make Friends and Influence People. And Cartoonists.

Mar 12, 2026 1 hr 14 min

Making friends in the comics community can be... complicated. After all, we're kind of an introverted bunch. When it comes to social interaction, Brad and Dave have made all the mistakes, so you don't have to! They'll talk about trying too hard, encountering hostility, and trying to fit into a community that's just not right for you. Speaking of realizing a community isn't a good fit, Dave just found out he was kicked off Amazon. And that's perfectly OK with him. Today's Show UPDATE: Dave has been kicked off Amazon! UPDATE: Our listeners recommend eBay for international shipping Making friends with other cartoonists What can a full-time self-published comic artist expect to earn? Summary In this engaging episode, cartoonists Brad Guigar and Dave Kellett explore the complexities of social interactions within the creative community, the challenges of online publishing, and the evolving role of AI in content moderation. They share personal stories, practical advice, and insights on navigating friendships, social media, and the digital landscape as artists and creators. They share personal stories, industry insights, and humorous banter that will inspire and inform creators at all levels. Key Topics Social interactions among artists and creators Challenges of online publishing and content moderation Strategies for building and maintaining friendships in creative communities The financial realities of full-time cartooning The importance of evolving creatively and professionally Understanding the influence of zeitgeist on comic success You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the c...

Concept vs. Conceit — Why Some Comic Ideas Take Off (and Others Stall)

Mar 5, 2026 1 hr 10 min

What’s the difference between a concept and a conceit — and why does confusing the two quietly sabotage so many comics? In this episode, Brad and Dave break down one of the most important (and misunderstood) distinctions in storytelling. A concept is the engine that drives your story forward. A conceit is a clever wrapper that might look great… but doesn’t go anywhere. If you’ve ever launched a comic that felt strong at first but ran out of momentum, this conversation will hit home. We talk about: Why constraints actually fuel creativity How to test whether your idea has real staying power The danger of building a comic around a gimmick And how to strengthen your story before you spend months drawing it Today's show: A comic without recurring characters UPDATE: ComicLab accent challenge UPDATE: Amazon Advantage UPDATE: DoubleDogBook.com How to do a sarcastic word balloon Takeaways Character design plays a crucial role in storytelling. Comics can thrive without a central protagonist. Idea-driven comics have historical precedence. Naming a comic can be a challenging but essential task. Feedback is vital in the creative process. Constraints can enhance creativity and focus. Monosyllabic titles are often more memorable. A good title can significantly impact a comic's success. The creative journey involves trial and error. Sharing ideas at smaller levels can reveal what resonates. Avoiding sunk cost fallacy is crucial in decision-making. Amazon Advantage can lead to unexpected losses. Understanding the costs of shipping is essential for profitability. Sarcasm in comics requires careful visual and textual cues. Bold lettering can enhance the impact of sarcasm. Walt Kelly's techniques in lettering were innovative but sometimes excessive. Comic creators should consider the visual presentation of dialogue. A well-crafted word balloon can convey emotion effectively. The legacy of past cartoonists informs current practices. You get great rew...

Special Guest Dylan Meconis — How to Color Comics with Physical Media

Feb 26, 2026 1 hr 1 min

This week, we welcome the brilliant Dylan Meconis, creator of Queen of the Sea and Bite Me. Here’s what we cover: How most colorists actually break in (hint: it’s not by “murdering another colorist in single combat” — though that was discussed) What “flatting” is — and why it’s often your first step into paid coloring work Why networking is really just “being friends with cartoonists” Portfolio strategy: Why saying “I do everything” is less effective than saying “I do this brilliantly” Analog coloring techniques — watercolor paper, oil-based pencils, and why certain materials go extinct at the worst possible moment The realities of scanning physical art (and why scanners are basically cameras on an arm) How to handle black plates, rich black, and avoiding fuzzy type in print If you’ve ever wondered whether coloring could be an income stream for you — or how to level up your current process — this episode is a masterclass. Products and Programs mentioned on the show Note: Some of the links are affiliate links WildCraft Studio is in Portland, Oregon. PITT monochrome oil pencils by Faber-Castell Watercolor paints, Daniel Smith brand Watercolor paper (cold press) by Arches White watercolor paper, Dick Blick house brand Epson scanner, Perfection series Epson scanner, Workforce series Colored pencils, Caran d'Ache Summary In this engaging conversation, the hosts welcome cartoonist Dylan Meconis to explore various topics including coloring techniques, the integration of digital and traditional media, and the importance of choosing the right materials for comic creation. Dylan shares insights into her unique artistic process, the challenges of color printing, and the significance of lettering in comics. The discussion also highlights the value of collaboration and the joy of discovering new art supplies. Takeaways Dylan Meconis emphasizes the importance of using various mediums in art. The process of creating 'Queen of the Sea' involved unique co...

Comics Will Break Your Heart (And So Will Dating)

Feb 19, 2026 56 min

A listener writes in after a breakup, worried they’ve lost their creative spark for good. Brad and Dave unpack the emotional toll of heartbreak, why creative paralysis is normal, and how time, grief, and self-reflection can ultimately deepen your storytelling. Also: Dave is quitting Amazon Advantage, and he shares why he made that startling decision. Today's Show Comics Will Break Your Heart (and so will dating)Dave Kellett's "Double Dog Dare" bookAmazon AdvantageImposter Syndrome and mental healthTakeaways It's normal to feel creatively blocked after a heartbreak.Finding joy in solitude can help with creativity.Time is essential for healing after a breakup.Navigating international shipping can be complex and frustrating.Mental health is crucial for creative individuals.Imposter syndrome can hinder the creative process.Seeking professional help is important for mental health issues.Weather can significantly affect mood and creativity.Sharing experiences can help others feel less alone.Listener feedback can provide valuable insights for improvement. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Nothing to Fear but Fear Itself. And Kickstarter Scams

Feb 12, 2026 1 hr 1 min

The Mel Brooks documentary, "The 99-Year-Old Man!" holds a lot of wisdom for cartoonists. Speaking of wisdom, it doesn't take much to avoid these common Kickstarter scams. Today's Show What can cartoonists learn from Mel Brooks?KickstarterSummary In this episode of ComicLab, cartoonists Brad Guigar and Dave Kellett discuss the challenges and joys of creativity, drawing inspiration from Mel Brooks' documentary. They explore themes of fear, kindness, and the importance of perseverance in artistic careers. The conversation also touches on the realities of navigating Kickstarter campaigns, including the rise of scams targeting creators. Throughout, the hosts emphasize the power of laughter and the need for support in the creative community. Takeaways Fear is a recurring theme in creativity.The fear of not trying is greater than the fear of failure.Kindness can have a profound impact on artists.Perseverance doesn't mean sticking to what's not working.You can reinvent yourself as an artist at any stage.Kickstarter scams are on the rise; be cautious.Laughter is a powerful tool for change.Support from friends is crucial in creative journeys.It's important to recognize the struggles behind success.Creativity often requires stepping out of comfort zones. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

The Readership of Theseus

Feb 5, 2026 1 hr 24 min

Cartoonists Brad Guigar and Dave Kellett dig into the many ways we react to humor — from full-on belly laughs to the silent internal “that was good” response. After that the way, they tackle some big (and surprisingly relatable) topics: Are they actually going to use Patreon Quips?Dave’s Bad 2025 — what went wrong, what he learned, and why it mattersWhy you never stop building an audience, even when things feel “established”And yes… being scared of Reddit comments is universal!Summary In this episode of Comic Lab, hosts Dave Kellett and Brad Guigar dive into the nature of humor in comics, prompted by a listener's question about whether funny comics truly elicit laughter or if they are simply enjoyable. Brad and Dave explore the subjective nature of humor, sharing their own experiences with laughter and recognition of craft in comedy. Next, they delve into the ongoing journey of building and maintaining an audience in the ever-evolving landscape of comics. They emphasize that there is no such thing as a 'built audience.' Audience engagement is a continuous process that requires constant effort and adaptation. Drawing on the metaphor of the Ship of Theseus, they discuss how creators must regularly replace and update their strategies to keep their audience engaged, acknowledging that audience members may leave for various reasons, including life changes or simply forgetting about the content. The conversation also touches on the emotional toll of negative feedback, particularly on platforms like Reddit, where creators often face harsh criticism. Brad and Dave share personal anecdotes about dealing with trolls and the importance of focusing on the positive aspects of audience engagement. They conclude by reinforcing the idea that the creative journey is ongoing, and that every creator must continually learn and adapt to thrive in the industry. Takeaways "Not every year is going to be gangbusters."There's no such thing as a built audience; you're always in building mode....

Five Lessons from a Publisher in Crisis

Jan 29, 2026 58 min

An online publisher has become the center of some genuinely alarming stories. Brad and Dave break down five hard lessons comic creators can learn when a publisher shows signs of instability, mismanagement, or collapse. Today's Show Five Lessons from a Publisher in CrisisSubmitting your work for awardsSummary Cartoonists Brad Guigar and Dave Kellett explore the importance of owning and controlling one's career in the comic industry. They discuss the need for business acumen among cartoonists and the risks of signing contracts. The conversation emphasizes the value of learning from mistakes in self-publishing, the power of transparency among creators, and the benefits of submitting work for awards. Ultimately, they stress that the goal is not independence at all costs, but informed consent in business relationships. Takeaways There is a percentage of humans who can close their nostrils underwater.Cartoonists must be prepared to be business people.Your best defense is often not signing a contract.Mistakes in self-publishing are manageable and teach valuable lessons.Transparency among creators is crucial for success.Experience changes the power dynamic in negotiations.Submitting for awards can provide valuable insights into your work.Reviewing your work helps improve your editorial and aesthetic eye.Self-publishing allows for greater control over your career.Imposter syndrome should not prevent you from submitting your work. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Should you judge a book by its cover?

Jan 22, 2026 1 hr 1 min

A listener asks: "Should you judge a book by its cover?" Cartoonists Dave Kellett and Brad Guigar say... YES! Next, a cartoonist who is too embarrassed to promote his own work gets some encouragement and words of advice from the veteran comic creators. TODAY'S SHOW Should you judge a book by its cover?Too embarrassed to promoteTakeaways A book's cover plays a significant role in its marketability.It's important to design a cover that reflects the content of the comic.Promoting comics can be challenging, especially in unexpected social situations.Introverts can find it difficult to promote their work in person.Having a decoy website can help ease the promotion process.It's okay to feel uncomfortable discussing your work with strangers.Using humor can help deflect awkward conversations about your work.Online promotion can be more effective than in-person promotion. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

How to Start a Webcomic in 2026

Jan 15, 2026 1 hr 40 min

Starting a webcomic in 2026 isn’t about chasing algorithms or copying what’s popular — it’s about building something sustainable, creative, and yours. In this episode, Brad Guigar and Dave Kellett break down what new cartoonists actually need to focus on in their first years: writing first, consistency over hype, owning your work, and building an audience the right way. You’ll learn why you don’t need Webtoon or Tapas, why monetizing too early can derail your career, how social media really fits into comics growth today, and why a website and mailing list are non-negotiable. This is a marathon mindset episode for creators who want to do comics for the long haul — and do them for love. Getting off on the Right FootDon’t try to “game” your readership. Write about what YOU like. Readers are drawn to a creator’s passion. It doesn’t work the other way around.Building readership takes time and consistency. Creating for love is essential in the early years.Focus on writing as the core of comic creation. They’re called comics readers, not comics lookers. It’s all about the writing.Focus on creating comics for the love of the craft. The first comics may only be seen by you; embrace the process.Mistakes in the early stages are recoverable. Stop fretting over them.Common copyright fears and how to approach themOwn and control your workBuilding an audienceYou do NOT need to be on Webtoon/Tapas. Look at the comics on the front pages of those sites? Does your comic look like those? Is your content similar? If not, you’re not going to fare well there. It’s pretty obvious.Social media presence is still important for comic creators. Today, we recommend Bluesky and Reddit. ComicLab has Collections that provide solid social-media strategies. They’re free to members and available at a one-time fee for others.Be active on social media to build your audience. Follow the Four Cs — Creation, Curation, Commercial, and KindnessHow many updates? FCS — Frequent / Consistent / Significant — the...

Why don't you do MORE?!?

Jan 8, 2026 1 hr 3 min

What does it really mean when someone looks at your career and says, “You should be doing more”? In this episode of ComicLab, Brad and Dave respond to a pointed listener question that cuts straight to the bone: If they have the skills, the experience, and the ideas — why haven’t they launched even more projects? The answer isn’t defensive or dismissive. Instead, it becomes a clear-eyed breakdown of creative bandwidth, sustainability, work-life balance, and the invisible labor that propels up a long-term comics career. From Patreon and newsletters to storefronts, commissions, podcasts, and family responsibilities, they unpack why “doing enough” is often misunderstood from the outside — and why restraint can be a strategic choice, not a lack of ambition. The conversation then pivots to one of the trickiest problems any humor writer faces: How to judge your own work when readers don’t get the joke. How many confused comments are just statistical noise—and when do they signal a real problem in execution? Brad and Dave dig into the uncomfortable middle ground between ego and humility, exploring how to listen to feedback without letting it derail your voice, and how to improve clarity without sanding off what makes your work distinctive. It’s a nuanced, experience-earned discussion about ramps, chasms, audience expectations, and why “it happens to everyone” is not an excuse — but also not a death sentence. If you’ve ever felt pressure to produce more, or struggled to decide whether reader confusion is a warning sign or just the cost of taking creative risks, this episode offers hard-earned perspective from two cartoonists who’ve been navigating those exact questions for decades. Takeaways Creative projects often take a backseat due to time constraints.Cartoonists manage a heavy workload that includes multiple projects.Balancing creativity with administrative tasks is crucial for success.Feedback from readers can help improve comic writing.Self-editing is a continuous proc...

Predictions and Goals for 2026

Jan 1, 2026 1 hr 43 min

Cartoonists Dave Kellett and Brad Guigar make their predictions for 2026 and share their goals for the new year. Also — they offer their annual reminder to shop the Comicraft New Year's Day sale on January 1st. Brad's Predictions Syndicated comics reach the tipping pointCreator identity becomes prominentSubstack pulls throughWebtoon bubble burstsPatreon expands “community” and “discovery” tools.AI gains acceptanceDave's predictions If you want a stable career in comics, produce Dog Man.NCS will continue to grow its membership to numbers it hasn’t seen in decades.If Funko Pop indeed goes bankrupt — and that’s still a big if — there might be SDCC space available for the first time in years.I’m predicting a good-sized market correction in the second part of the year.Brad's Goals Shifting from survive to thrive.This will be a two-Kickstarter year. Spice Rack was a moderate success. Uncensored Artists is the next stepRepackaging, re-releasing, and rebranding my archives for a new and evolving audience.20% email list growth on the Evil Inc Substack and the free-membership tier on Patreon.Start doing monthly assessments so I can improve my annual assessments. Dave's Goals Kickstart one new book, “Double Dog Dare”Exhibit at WorldCon in LA for the first time in a decade.Successfully navigate the first of the last four years of DRIVE. Get more “Tales of the Drive” in the works. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

2025 in Review — Predictions and Goals

Dec 25, 2025 1 hr 24 min

At the beginning of the year, cartoonists Dave Kellett and Brad Guigar made their predictions for the coming year — and set goals for themselves. Now, as the year comes to a close, it's the brutally honest follow-up episode where they grade themselves — and sometimes discover that Past-Brad and Past-Dave were wildly optimistic. Or deluded. Or both. 2025 PREDICTIONS DAVE: Business planning for cartoonists is gonna be filled with a lot of anxiety. Trump will be a chaos agent.BRAD: the “winners” of 2025 will be the cartoonists and businesses that help people *deal* with anxiety.DAVE: Bluesky will be at 50M users by the end of the year (we were at 23M when he made that prediction)BRAD: Substack: will gain in prominence. They’re going to have a user base in the same league as Patreon, Kickstarter, or Twitter.DAVE: “We will all be playing reactionary, whack-a-mole with our life decisions in the first two years of the Trump administration.”BRAD: AI will start to gain a foothold among writers and artists, as an assistant to their writing or their process or their brainstorming. Dave concurred. DAVE: Pickstarter and Patreon will continue as market leaders in the next 12 months. (Brad: I concur, provided Patreon doesn’t issue their IPO).BRAD: You’re gonna see publishing take a huge contraction. From Random House to the Guigar House, you’ll see it all shrink, due to tariffs. (Note: We didn’t know about the tariff exception to printed matter.) Dave: Agree! My hidden hope is for incompetence.DAVE: YA and kids books will continue to dominate cartoonists who have *gone to publishers*.DAVE: Webtoons *might* begin to fall apart in the US market. This was more of a “curious” prediction than an “I feel strongly about this” prediction.DAVE: I’m gonna have to raise prices or lower features in my books. 2025 GOALS BRAD: My big goal is to “just survive” in 2025. It would almost be counterproductive for me to make goals. It’s like writing my goals in the sand at the shoreline.DAVE: I als...

Print on Demand... When There's No Demand

Dec 18, 2025 1 hr 10 min

Cartoonists Brad Guigar and Dave Kellett discuss the nuances of print-on-demand services. As Brad says, "It's a good place to start, but a bad place to stay." They delve into the importance of advanced planning for holiday sales. Finally, they share strategies for engaging audiences at comic conventions, covering pricing strategies and the psychology of sales, and emphasizing the importance of understanding costs and audience engagement. Today's Show Print on DemandHow to "Let Time Be Your Editor"Convention PricingHuionHuion is sponsoring today's show, and they're offering additional discounts on the following products when you use the discount code: ComicLab Kamvas 22 Plus — A luxurious large-screen, high-resolution digital pen display with an etched glass surface that simulates the texture of paper while it protects your eyes from harmful glare. Kamvas 13 (Gen 3) — With a large 13.3-inch screen and an FHD (1920X1080) resolution, this model ensuring seamless collaboration with your laptop. The durable back cover also offers superior protection while ensuring interface stability. Huion Note — You found your new on-the-go brainstorming tool. With writing synchronizing, offline storage, document management, one-click PDF sharing, and portable A5 size, Huion Note will redefine what a new generation of notebooks can do. Takeaways Patience is key in daily struggles.Print on demand can be a good starting point but not a long-term solution.Planning for holiday sales should start well in advance.Engaging with audiences at conventions is crucial for building a network.Clear pricing and signage can significantly boost sales at conventions.Using loss leaders can attract customers but should be carefully calculated.Understanding your costs is essential for pricing strategies.Round numbers simplify transactions and reduce friction in sales.Time away from your work can provide valuable perspective for editing.Building a strong online presence is important for comic creators. You...

Special Guest Rick Kirkman and Jerry Scott from "Baby Blues"

Dec 11, 2025 1 hr 19 min

Syndicated cartoonists Jerry Scott and Rick Kirkman share their journey of collaboration that spans over 35 years, focusing on their iconic comic strip, "Baby Blues." They discuss their initial meeting, the challenges of working together, the creative process behind their gags, and the evolution of their work. The dialogue highlights the joys and conflicts of collaboration, the importance of humor in parenting, and the unique dynamics of their partnership. They discuss their early encounters with legendary cartoonists, the challenges and joys of taking over legacy strips, the impact of awards on their careers, and the importance of authenticity in parenting comics. You can read "Baby Blues" at Gocomics.com/babyblues HuionHuion is sponsoring today's show, and they're offering additional discounts on the following products when you use the discount code: ComicLab Kamvas 22 Plus — A luxurious large-screen, high-resolution digital pen display with an etched glass surface that simulates the texture of paper while it protects your eyes from harmful glare. Kamvas 13 (Gen 3) — With a large 13.3-inch screen and an FHD (1920X1080) resolution, this model ensuring seamless collaboration with your laptop. The durable back cover also offers superior protection while ensuring interface stability. Huion Note — You found your new on-the-go brainstorming tool. With writing synchronizing, offline storage, document management, one-click PDF sharing, and portable A5 size, Huion Note will redefine what a new generation of notebooks can do. Takeaways Jerry and Rick's collaboration spans over 35 years.Their wives introduced them, both aspiring cartoonists.They bonded over a shared love for comics and cartooning.Baby Blues was inspired by their experiences as parents.They learned the importance of hitting deadlines.Collaboration requires open communication and compromise.Writing gags often starts with the punchline first.The creative process is a blend of writing and drawing.Their friendshi...

What's the Best Platform for Audience Building?

Dec 4, 2025 59 min

Where should you post if you want to build an audience? Substack delivers unbeatable audience-building tools... but it has some drawbacks. Bluesky is active... but small. Webtoon is terrific... if you're doing the style and content that their users prefer. Patreon has recently added features to promote discoverability and reader-retention. And the legacy social-media platforms — Twitter, Instagram, and Facebook — have been failing creators for years now. Brad and Dave share actionable advice to help you navigate it all. Today's ShowWhat's the best platform for audience building?How to launch a comic in 2026How important is "local"?HuionHuion is sponsoring today's show, and they're offering additional discounts on the following products when you use the discount code: ComicLab Kamvas 22 Plus — A luxurious large-screen, high-resolution digital pen display with an etched glass surface that simulates the texture of paper while it protects your eyes from harmful glare. Kamvas 13 (Gen 3) — With a large 13.3-inch screen and an FHD (1920X1080) resolution, this model ensuring seamless collaboration with your laptop. The durable back cover also offers superior protection while ensuring interface stability. Huion Note — You found your new on-the-go brainstorming tool. With writing synchronizing, offline storage, document management, one-click PDF sharing, and portable A5 size, Huion Note will redefine what a new generation of notebooks can do. TakeawaysPsychographics can create connections beyond demographics.Comics can resonate with audiences from different backgrounds.Humor-based storytelling appeals to a wide range of people.Unexpected fan interactions can reveal common interests.Shared love for specific genres can unite diverse individuals.The beauty of human connection lies in shared experiences.Comics can transcend geographical and demographic barriers.Character-based narratives foster deeper audience engagement.Understanding audience psychographics enhances storytelling...

Color Commentary — Can You Succeed with a Black-and-White Comic?

Nov 27, 2025 1 hr 12 min

Today's show is sponsored by Huion, makers of the Kamvas 22 Plus ! In today's show, Brad and Dave tackle an old question — does your comic HAVE to be in color? The answer is more nuanced than you might think! Also, the comics uncles will discuss the right ways — and the wrong way — to sign your books for fans. Huion Huion is sponsoring today's show, and they're offering additional discounts on the following products when you use the discount code: ComicLab Kamvas 22 Plus — A luxurious large-screen, high-resolution digital pen display with an etched glass surface that simulates the texture of paper while it protects your eyes from harmful glare.Kamvas 13 (Gen 3) — With a large 13.3-inch screen and an FHD (1920X1080) resolution, this model ensuring seamless collaboration with your laptop. The durable back cover also offers superior protection while ensuring interface stability.Huion Note — You found your new on-the-go brainstorming tool. With writing synchronizing, offline storage, document management, one-click PDF sharing, and portable A5 size, Huion Note will redefine what a new generation of notebooks can do.Today's Show: Color or B&W?Dave Kellett's "Drive" in color?ComicLab Accent ChallengeHow to sign a bookUse offer code 'COMICLAB' to get an extra discount on these Huion products — Kamvas 22 Plus , Kamvas 13 (Gen 3) , and the Huion Note . (Offer ends Jan. 4, 2026)Summary In this engaging conversation, cartoonists Brad Guigar and Dave Kellett explore the debate between black and white versus color in comics, the dynamics of creative teams, and book-signing etiquette. The share personal anecdotes, insights on the creative process, and the importance of listening to audiences. The discussion also touches on the future of comic adaptations and the satisfaction of creating art for its own sake. The hosts delve into the intricacies of storytelling, discussing the journey of creating a narrative and the potential future projects that may arise from it. They share insig...

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Podcast details

Created by: Brad Guigar and Dave Kellett
Status: Active
Latest episode: Nov 5, 2026
Episodes: 464
Release period: Weekly
Avg. episode length: 1 hr 5 min
Explicit: Yes
Language: English

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