Ep. 062 – Anna Hurley – How to Become the Go-To Illustrator and Survive the Slow Seasons
1 hr 46 min
Every freelancer carries the same two fears. Will anyone pick me for the work I love? And what happens when the work stops? Anna Hurley has faced both. She became the go-to illustrator at Asana, a tech company full of talented designers, then went out on her own and built a career drawing happy things for brands like Target. This year has been her slowest yet, and she's still at it. In this episode, we talk with Anna about what she learned on that path and how you can use it, whether you're in-house or freelance. You'll hear how she made herself the person every team asked for and how she plans for the months when nothing comes in. There's plenty of fun along the way too, including a few board game losses Anna is still processing. In this episode, you'll learn: How to become the go-to illustrator inside a company including what it looked like to take fast-turnaround requests from every team at Asana.How to read a creative director so your best idea makes it in front of the client, a skill she picked up in friendly competition at Hatch Design.How to set expectations with first-time clients and why she sends tighter sketches to authors who have never worked with an artist.How to prepare for the leap to freelance starting with the CPA she hired a full year before she quit.How to get through a dry spell especially the six months she went without a single job and spent drawing for fun.Whether you're still in-house or already on your own, you'll walk away with a steadier plan for the slow seasons. Anna's advice is to keep drawing and keep reaching out until the next job shows up. ABOUT THE CREATIVE Anna Hurley is an illustrator based in Berkeley, California. For more than 20 years she has made bright, playful work for brands and authors, with clients including Target and Disney. She counts her mid-century illustration heroes as a big source of inspiration. Before going freelance, she spent five years as the in-house illustrator at Asana. She is represented by Closer&Close...