The Art and Business of Creating Cultural Experiences | Omer Haider | Creative Spark-plug | EP- 57
1 hr 0 min
What does it take to turn a passion for music into a career built around creating unforgettable experiences? In this episode, we sit down with Omer Haider, a cultural entrepreneur whose journey revolves around bringing music, artists, and audiences together. From organising events as a student to creating platforms that celebrate Indian classical music and culture, Omer shares the experiences, challenges, and decisions that have shaped his journey. We explore the business behind live music events from discovering artists and building audiences to sponsorships, branding, and creating experiences that stand apart. Omer also reflects on the evolving landscape of Indian classical music, the role of media in shaping artists’ careers, and his journey including his sought after residential classical music festival "Malhar and the Sea". This conversation offers a behind-the-scenes look at what it takes to build meaningful cultural experiences, sustain creative ventures, and keep traditions alive while finding new ways to connect with audiences. In this episode, we discuss: • Starting an event-organising journey at a young age • Building a career around music without being a performer • The business of live events and audience engagement • Sponsorships, branding, and creating distinctive experiences • The changing landscape of Indian classical music • Building cultural experiences and festivals in Goa • Balancing commercial success with cultural and social impact If you're interested in music, live events, culture, and the business of creativity, this episode is for you.
