Maltina at 50 Ft Daniella Ogunsanya - Senior Brand Manager, Maltina
1 hr 3 min
Tea is served! ☕✨ 50 years is a long time for anything to not only exist but exist relevantly. For 50 years, Maltina has been found its way into the lives of different generations of Nigerians. But what does it take to preserve an iconic heritage while keeping a brand relevant for the years ahead? On this episode of CreativiTEA, Daniella Ogunsanya, Senior Brand Manager at Maltina, spills the tea on what it means to manage a 50-year-old brand, the responsibility of preserving the work of those who came before her, and knowing when to embrace change without losing the brand's core. As Maltina steps into its next 50 years with a subtle design refresh, we get into the thinking behind the changes, the importance of holding on to what makes the brand iconic and of course the unchanging nourishing taste of the malt drink that has not changed. Get cozy, take a sip and enjoy this episode! ☕ Hosted on Acast. See acast.com/privacy for more information.