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Creator's Leverage Guild

Creator's Leverage Guild

All episodes.

97 episodes · showing the newest 97

Amazon Influencer Q4: What's Working NOW? YouTube, AI & Offsite Income

54 min

Is the Amazon Influencer Program still worth focusing on in Q4, or is it time to focus more on YouTube, offsite income & AI workflows? Mike & Ben sit down with Pro Creator member Lindsay Ward to discuss what's working in Q4 and how creators can grow income beyond Amazon onsite commissions. Lindsay shares how she built a 46K-subscriber YouTube channel, earned $4K-$5K/month from AdSense at its peak, burned out & shifted to the Amazon Influencer Program. Now she's returning to YouTube using ChatGPT & Claude to help script and edit videos while expanding into other affiliate programs. We also share October creator earnings, Black Friday product research, gift guides & why useful, evergreen content matters more than chasing Amazon carousel changes. IN THIS EPISODE: 00:00 Meet Lindsay Ward & episode introduction 01:16 From YouTube to the Amazon Influencer Program 04:43 Burnout behind a 46K-subscriber channel 09:13 Making $4K-$5K/month on YouTube 14:25 Our October creator earnings 16:22 Q4 plans: YouTube, gift guides & offsite traffic 21:07 Expanding to Walmart Creator & other programs 22:02 Lindsay's AI scripting & content workflow 24:34 Using AI to edit A-roll & B-roll 31:45 ChatGPT, vidIQ & channel research 33:38 Black Friday research with Amazon Deals Hub 36:34 Diversifying affiliate income beyond Amazon 42:25 Can beginners still succeed with AIP? 44:47 Stop obsessing over changes & make content 48:25 Amazon bounties & additional income ideas JOIN THE CREATOR'S LEVERAGE GUILD Community, strategy calls & accountability for creators: https://www.creatorsleverageguild.com/compare-the-tiers OUR TWO eBOOKS AIP Master Guide: Setup, Store IDs, payments, uploads & more. Leveraging Brand Deals Playbook: Pitch smarter, negotiate paid deals & grow partnerships. https://www.creatorsleverageguild.com/guides 1-ON-1 COACHING WITH MIKE & BEN One-hour calls or four-session packages: https://community.creatorsleverageguild.com/checkout/coachingcalls FREE FACEBOOK COMMUNITY https://www.f...

I FINALLY Quit My 9-5! My 3-Year Journey to Full-Time Content Creator

44 min

After 16 years as a communications lineman, Mike finally walked away from his full-time job to pursue content creation and entrepreneurship. But the road to becoming a full-time creator wasn't an overnight success story. In this episode of the Creator's Leverage Guild Podcast, Ben takes over as host and digs into Mike's journey from woodworking and Etsy to farming, viral Facebook reels, the Amazon Influencer Program, YouTube, and ultimately leaving his 9-to-5. We talk about the income swings creators face, the financial decisions Mike made before quitting, why paying off his mortgage mattered, the sacrifices of building a business while working long hours, and what having more time with family really means. Plus, we share our September and October earnings updates and discuss why useful, evergreen content can keep paying off for years. IN THIS EPISODE 00:00 Why we've been away and our move to Riverside 01:48 September and October creator income updates 05:17 Why Mike wanted to leave his career 09:59 The viral reel that led to Amazon Influencer 13:47 Budgeting and preparing to quit 17:47 Building a side hustle while working full time 25:24 What Mike would do differently 29:50 Advice for aspiring full-time creators 34:59 Why helpful evergreen videos matter 37:52 Family, freedom, health, and what's next JOIN THE CREATOR'S LEVERAGE GUILD Strategy, accountability, and real conversations with creators growing their businesses. https://www.creatorsleverageguild.com/compare-the-tiers OUR TWO eBOOKS AIP Master Guide: Navigate setup, Store IDs, payments, uploads, and more. Leveraging Brand Deals Playbook: Pitch, negotiate, and turn product offers into paid deals. https://www.creatorsleverageguild.com/guides 1-ON-1 COACHING WITH MIKE & BEN Book a one-hour coaching call or a discounted four-session package. https://community.creatorsleverageguild.com/checkout/coachingcalls FREE FACEBOOK COMMUNITY https://www.facebook.com/groups/amazoninfluencerssuccess OUR CREATOR TOOLS & RESOU...

Amazon Influencer Q4 Prep: Prime Days, Reporting Changes & What Creators Should Do Now

44 min

In this episode, Mike and Ben break down what Amazon Influencers should be focusing on heading into Q4, Prime Big Deal Days, and the busiest earning window of the year.They start by reviewing mid-September earnings volatility, pacing toward $10K months, and what creators should make of the recent Amazon reporting changes. Mike and Ben walk through how the new commission reporting separates direct product sales from indirect “Other” purchases, why the Commissions tab matters more right now, and how to use Linked Product reporting, shipped items, and clicks to better understand what is actually happening.The conversation also covers carousel rotations, mobile versus desktop behavior, possible quality checks on low-value videos, and why creators need to zoom out and look at 30-day and 90-day trends before making major strategy changes. They also talk about tools like Oink that can help creators audit storefront health and spot videos that may need attention.With Prime Big Deal Days coming up fast, Mike and Ben share what they are focusing on now, including deal-driven products, Q4 buying opportunities, seasonal content, quick review videos, deeper comparison videos, and content that has a better chance of earning through the holiday shopping season.They also spend time talking through YouTube strategy for Amazon Influencers, including why YouTube needs different titles, SEO, thumbnails, and video structure than Amazon onsite content. The episode covers comparison videos, first 30-second retention, end screens, YouTube Shopping, and upcoming YouTube monetization requirement changes that could impact smaller creators.If you are an Amazon Influencer, content creator, or product reviewer trying to prepare for Q4, understand reporting changes, improve your storefront, and build more long-term income through Amazon and YouTube, this episode is packed with strategy, perspective, and practical next steps. ____________________ JOIN THE COMMUNITY If you are looking for deeper st...

How the Right Strategy and Community Got Tom Dowler Back on Track

48 min

In this episode, Mike and Ben sit down with Tom Dowler to talk about his journey from a blue-collar career in drilling and blasting to building income through the Amazon Influencer Program.Tom shares why he originally applied to AIP in 2023, what happened after failing the video approval process, and how he eventually came back to the program at the end of 2024 after learning from podcasts, community conversations, and strategy calls.The conversation covers August earnings, carousel volatility, product research, Q4 prep, and the mindset shift that helped Tom start seeing better results. One of the biggest takeaways is how a single $60 product with no influencer videos turned into more than $1,100 in earnings, showing why better product research and smart buying decisions can make a huge difference.Mike, Ben, and Tom also talk through the balance between high-ticket, mid-ticket, and low-ticket products, why consistency matters going into Q4, and how Tom’s 30-day daily video challenge inside Creators Leverage Guild is helping create accountability and momentum.Beyond the numbers, this episode is really about building toward more freedom, more home time, and a better long-term creator business without chasing flash or pretending the path is easy.If you are an Amazon Influencer, content creator, or product reviewer trying to improve your strategy, stay consistent, and prepare for Q4, this episode is packed with real-world perspective and practical takeaways. ____________________ JOIN THE COMMUNITY If you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that Learn more and join here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator’s Leverage Guild⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ _____________________ CHECK OUT OUR 2 NEW EBOOKS THAT JUST LAUNCHED! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The AIP Master Guide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Stop guessing your way through AIP. The AIP Master Guide is your go-to resource for setup, backend nav...

You’re Not Out of Time, You’re Just Not Using It Right | Tips for being more intentional

45 min

In this episode, Mike and Ben talk through time management, intentionality, and how creators can find the time to build real income without constantly feeling like they need more hours in the day.The conversation starts with recent earnings updates, including how Creator Connections campaigns are continuing to drive strong results. Ben shares how July rebounded after a slower start, while Mike talks through a strong month with multiple campaigns contributing daily and why planning ahead for fall, Q4, and future campaign volume matters right now.From there, Mike and Ben get into the bigger theme of the episode: most people do not need more time, they need to become more intentional with the time they already have. Mike shares how content creation helped him move away from years of long overtime hours and start building something that gave him more control over his time and family life. Ben also shares practical ways he reduces distractions and protects focus, including using phone lockboxes, separate work devices, site blockers, and creating better conditions for deep work.They also talk about auditing your time, tracking screen time, using commutes and downtime for learning, batching filming and editing, avoiding burnout, and finding accountability partners who help you stay focused when motivation fades.If you are an Amazon Influencer, content creator, or entrepreneur trying to build creator income around a busy life, this episode is a practical conversation about focus, discipline, and making better use of the hours you already have. ____________________ JOIN THE COMMUNITY If you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that Learn more and join here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator’s Leverage Guild⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ _____________________ CHECK OUT OUR 2 NEW EBOOKS THAT JUST LAUNCHED! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The AIP Master Guide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Stop guessing your way...

How a $200K Mistake Led to the Ultimate Creator Connections Tool | CreatorKit is changing the game!

45 min

Vik missed out on over $200,000 in Amazon Creator Connections earnings because he wasn't paying attention, and he's not letting that happen to anyone else. Mike and Ben sit down with Vik, a former Facebook software engineer turned offsite deals operator, to break down that costly mistake and the tool he built because of it. In this episode: The story behind Vik's $200K mistake, missing out on Amazon Creator Connections opportunities for months How Vik built an offsite deals business from scratch, including a TikTok style daily deals app pulling in $80K plus some months Why he's coming back with a vengeance and building CreatorKit, a $9.99 a month tool to search and filter Amazon Creator Connections Features inside CreatorKit including a deals tab, daily updates, and campaign history A quick Prime Day recap, with Ben at $16.3K and Mike at $18.5K in commissions If you've ever wondered what missing Amazon Creator Connections actually costs, this episode lays it all out, and shows you the tool built to make sure it never happens again. Subscribe for more real talk on creator income, Amazon strategy, and building a business that actually pays. ____________________ Check out CreatorKit! Save 15% off the 1st month! Code: CLG15 CreatorKit Facebook Group ____________________ JOIN THE COMMUNITY If you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that Learn more and join here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator’s Leverage Guild⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ _____________________ CHECK OUT OUR 2 NEW EBOOKS THAT JUST LAUNCHED! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The AIP Master Guide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Stop guessing your way through AIP. The AIP Master Guide is your go-to resource for setup, backend navigation, Store IDs, payments, uploads, & more. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Leveraging Brand Deals Playbook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Stop leaving money on the table. The Leveraging Brand Deals Playbook helps you pitch smarter, negotiate better, & tu...

How to Handle Stress, Depression, Hard Times, and Still Grow Your Business | Prime Day Recap

35 min

In this episode, Mike & Ben break down their Prime Day results, current Amazon earnings, and what’s been working as they continue leaning harder into product selection, storefront audits, & quality over quantity.Ben shares how he hit a record $1,800 day, including $1,500 from Creator Connections, despite only posting 3 videos this month. Mike also shares how a recent storefront audit helped double results, why he’s averaging around $450 a day, & how he’s now tracking toward what could be a personal-best month. The conversation covers strong offsite performance, creator rewards progress, & why regular audits of storefronts, links, & ASINs can make a much bigger difference than most creators realize.Mike & Ben also talk about preparing for the next Prime Day & Q4, thinking seasonally 2 to 3 months ahead, staying consistent with uploads, & why many creators miss opportunities simply because they are not planning far enough in advance.The second half of the episode shifts into a much more personal conversation. Ben opens up about separation, divorce, & depression, while Mike shares some of what he has been dealing with physically and mentally through medical issues, withdrawal from pain medication, and past personal loss. The conversation is honest, vulnerable, & centered around pushing forward through dark seasons, giving yourself grace, leaning on community, & doing what you can with the capacity you have each day.If you are an Amazon Influencer, content creator, or entrepreneur trying to improve your results while also navigating real life behind the scenes, this episode is both a practical strategy conversation & a reminder that you do not have to carry hard seasons alone. ____________________ JOIN THE COMMUNITY If you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that Learn more and join here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator’s Leverage Guild⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Andy Ly on Hiring VAs, Scaling Faster, and Growing an Amazon Influencer Business | PODCAST

49 min

In this episode, Mike and Ben welcome Creators Leverage Guild member Andy Ly for a conversation about scaling an Amazon Influencer business, hiring virtual assistants, and focusing more on the activities that actually drive revenue. If you’re interested in learning more from Andy, he currently offers three programs: Hire Up, Scale Up, and the full LyPad Complete Program. His Scale Up course is also currently on sale for a limited time. We’ll leave the affiliate link below for anyone who wants to check those out and learn more. Andy shares his story of leaving a 15-year corporate career, discovering the Amazon Influencer Program, and growing from zero to five figures a month in a relatively short period of time. The conversation covers how he used Creator Connections, targeted product research, and comparison videos to grow more efficiently while building systems that supported scale.A big part of this episode focuses on virtual assistants and how creators can start thinking differently about delegation. Andy breaks down when he hired his first VA, what different roles can cost, the difference between general and specialized help, and why workflows, SOPs, and communication systems matter if you want outsourcing to actually work. Mike, Ben, and Andy also talk through the tools he uses to manage a team, including Slack, Dropbox, Frame.io, and Google Drive, along with the importance of staying focused on the highest-value tasks instead of getting stuck in low-return work. Toward the end of the episode, Mike and Ben share an exciting new partnership with Andy Ly and LyPad Academy. Going forward, Creators Leverage Guild will also be the home for Andy’s community, creating more opportunities for creators who want support around hiring, scaling, and building a stronger content business. If you are an Amazon Influencer, content creator, or entrepreneur trying to scale more efficiently, build better systems, and learn how virtual assistants can help you grow, this episod...

May Amazon Changes: Creator Connections, UGC Growth, and the New Creator Pivot with Mike Dancy

46 min

In this episode, Mike and Ben break down May as the first full month after the latest Amazon changes and are joined by guest Mike Dancy to talk through what the shift is looking like in real time. Ben shares how May ended up being a volatile month, falling from an early projection of around $12K to closer to $10K, while Mike talks through how he still expects to land around $11K for the month despite dealing with two hospitalizations and serious health issues. A big part of the conversation centers around why higher-quality, more intentional videos are becoming even more important as the program continues to shift. Guest Mike Dancy shares how his Amazon earnings dropped significantly despite having hundreds of videos live, while his UK, Canada, and Australia storefronts improved and his off-site efforts continued to create opportunities. He explains how he is using YouTube and other social platforms to drive traffic, build UGC income, and create new brand relationships outside of relying only on Amazon. The episode also covers UGC pricing, finding clients, niche advantages, tools like Wovo, comparison videos, search-based content, Creator Connections, and why creators need to diversify income beyond Amazon if they want more stability going forward. If you are an Amazon Influencer, content creator, or product reviewer trying to understand the latest changes, grow off-site, and build a more durable creator business, this episode is packed with real-world strategy and perspective. ____________________ JOIN THE COMMUNITY If you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that Learn more and join here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator’s Leverage Guild⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ _____________________ CHECK OUT OUR 2 NEW EBOOKS THAT JUST LAUNCHED! ⁠⁠⁠⁠⁠⁠⁠⁠The AIP Master Guide⁠⁠⁠⁠⁠⁠⁠⁠ - Stop guessing your way through AIP. The AIP Master Guide is your go-to resource for setup,...

April Earnings After Amazon’s Rate Cuts: What’s Still Working

38 min

In this episode, Mike and Ben break down their April earnings after the recent Amazon commission rate drops and talk through what the numbers are showing now that the dust is starting to settle.They share a full look at how April came together across Amazon onsite, Creator Connections, off-site traffic, international earnings, bonuses, YouTube income, and other revenue streams. The conversation highlights just how much the recent onsite cuts have changed the landscape and why Creator Connections and off-site growth are becoming more important than ever.Mike and Ben also talk through what creators should be focusing on during slower months, including auditing videos and campaigns, leaning harder into long-duration Creator Connections opportunities, doing deeper product research, and preparing early for seasonal shifts like Prime Day and Q4. They discuss the importance of comparison videos, category expansion, and building more durable revenue streams across YouTube and other off-site platforms.A major theme in this episode is adaptation. Rather than relying too heavily on one source of income, Mike and Ben explain why creators need to think more strategically about diversification, reinvesting profits, and using slower periods to strengthen the foundation of their business.If you are an Amazon Influencer, content creator, or product reviewer trying to navigate lower onsite commissions and figure out what still works, this episode is a real-world breakdown of the numbers, the pivot, and the next move. ____________________ JOIN THE COMMUNITY If you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that Learn more and join here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator’s Leverage Guild⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ _____________________ CHECK OUT OUR 2 NEW EBOOKS THAT JUST LAUNCHED! ⁠⁠⁠⁠⁠⁠The AIP Master Guide⁠⁠⁠⁠⁠⁠ - Stop guessing your way through AIP. The AIP Master Guide is your go-to resource...

Amazon Influencer Growth with Nicole Vincent: Editing, Branding, YouTube SEO, & More

53 min

Take Nicole's Amazon Influencer Starter Course for $28!!! (Affiliate Link)_________________________ In this episode, Mike & Ben welcome Nicole Vincent to the Creators Leverage Guild podcast & dive into her journey growing inside the Amazon Influencer Program. Nicole shares how she went from being a stay-at-home mom with a background in network marketing to building income through Amazon Influencer after getting started in early 2024. The conversation covers what helped her gain traction early, how her strategy has evolved, & what small improvements have made the biggest difference over time. Mike, Ben, & Nicole talk through the importance of improving video quality without overcomplicating the process, including simple editing upgrades, better filming tools, slightly slowing video speed, & creating more detailed product reviews that hold attention longer. They also discuss showing your face, light self-branding, & why small improvements in how you present yourself can help build trust and stand out. A big part of this episode focuses on YouTube repurposing, why YouTube needs a different strategy than Amazon onsite, & how SEO, titles, keywords, & analytics matter far more than just mass uploading videos. Nicole also shares her mindset around playing the long game & using YouTube as a long-term traffic source. The conversation also touches on recent Amazon program changes, why creators need to stay adaptable, & why focusing less on reporting and more on creating may be the better move right now. If you are an Amazon Influencer, product reviewer, or content creator trying to improve your videos, repurpose for YouTube, build your brand, & grow more strategically, this episode is packed with practical insights .____________________ Follow Nicole! YouTube Channel Linktree ____________________ JOIN THE COMMUNITY If you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for ex...

Amazon Influencer Rate Cuts Hit Hard : Why It’s Time to Think Like a Creator

33 min

In this episode, Mike & Ben break down Amazon’s major onsite rate cuts and talk through what creators should really be focusing on next. With most categories dropping around 1% and some products now paying under 1%, this is one of the biggest changes the Amazon Influencer Program has seen in years. Mike and Ben explain what this means for onsite-only creators, why Creator Connections and offsite income matter more than ever, and why this may be the moment many influencers need to start thinking more like full content creators. The conversation covers how Creator Connections can help offset lower onsite commissions, why products with active campaigns are becoming more important, and why YouTube is looking like one of the strongest long-term plays moving forward. They also talk through other offsite options like Facebook, Instagram, Pinterest, blogging, UGC, and brand deals, while emphasizing the importance of building a more durable business beyond Amazon onsite alone. Mike and Ben also share practical ways to adapt, including doing deeper product research, creating more strategic comparison and top-10 style content, planning ahead for seasonality, and getting more value out of every product by making multiple pieces of content before reselling or moving on. If you are in the Amazon Influencer Program and trying to figure out how to respond to the new rate cuts, this episode is all about the pivot: from thinking like an influencer to building like a creator. ____________________ JOIN THE COMMUNITY If you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that Learn more and join here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator’s Leverage Guild⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ _____________________ CHECK OUT OUR 2 NEW EBOOKS THAT JUST LAUNCHED! ⁠⁠⁠⁠⁠The AIP Master Guide⁠⁠⁠⁠⁠ - Stop guessing your way through AIP. The AIP Master Guide is your go-to resource for setup, backend navigation, Store IDs, payme...

Quality Over Quantity: How McKay C Makes $20K a Month with YouTube and Amazon Videos

53 min

In this episode, Mike & Ben sit down with Amazon Influencer and longtime product reviewer McKay Christensen to talk about one of the biggest shifts happening in the program right now: quality over quantity. McKay shares his background as a reviewer, how he built his business over time, and what his current income mix looks like across Amazon Influencer, Creator Connections, YouTube AdSense, and international earnings through Genius Links. He also talks through the data behind a browser extension he built to study thousands of top-performing upper-carousel videos and what that research revealed about ranking factors, video duration, thumbnails, and why stronger videos tend to outperform rushed content. The conversation dives into what actually helps creators stand out today, including better thumbnails, more intentional titles, comparison videos, real product testing, useful B-roll, and creating content that feels more unique and buyer-focused. Mike, Ben, and McKay also talk about why many creators need to pivot away from older high-volume strategies as the program becomes more saturated and competitive. They also cover practical workflow tips, including simple filming setups, using your phone more effectively, organizing footage, improving convenience, and building content in a way that creates more long-term freedom instead of constant burnout. If you are an Amazon Influencer, content creator, or product reviewer trying to create better videos, earn more per video, and build a smarter long-term strategy, this episode is packed with practical takeaways.____________________ McKay C's YouTube Channel View Channel Here! ____________________ JOIN THE COMMUNITY If you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that Learn more and join here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator’s Leverage Guild⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ _____________________ CHECK OUT OUR 2 NEW EBOOKS THAT JUST LAUNCH...

Amazon Influencer Strategies That Are Overrated & the Ones That Actually Work | Data Coach Claire

54 min

In this episode, Mike & Ben welcome back Data Coach Claire, a six-figure Amazon Influencer with a highly efficient, data-driven approach to content creation. Claire is a mother of two, has a masters degree in marketing research, & is a top 5% earner among Amazon Influencers. They break down which Amazon Influencer strategies are overrated, which ones are underrated, & what creators should actually be focusing on to improve earnings without wasting time. Topics include chasing brand samples, obsessing over dashboard stats, checking carousel placement too often, stolen video concerns, watch time, average view duration, longer videos, better titles, product research, Creator Connections, hiring help, & using YouTube as an offsite growth channel. If you are an Amazon Influencer or content creator trying to work smarter, improve video performance, & focus on what actually moves the needle, this episode is packed with practical takeaways. ____________________ Get in touch with Data Coach Claire ⁠YouTube Channel⁠ Here's a link to get on Claire's newsletter, download her data report, or if you are interested in her course to grow you AIP earnings. ⁠Click here!⁠ ____________________ JOIN THE COMMUNITY If you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that Learn more and join here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator’s Leverage Guild⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ _____________________ CHECK OUT OUR 2 NEW EBOOKS THAT JUST LAUNCHED! ⁠⁠⁠The AIP Master Guide⁠⁠⁠ - Stop guessing your way through AIP. The AIP Master Guide is your go-to resource for setup, backend navigation, Store IDs, payments, uploads, & more. ⁠⁠⁠Leveraging Brand Deals Playbook⁠⁠⁠ - Stop leaving money on the table. The Leveraging Brand Deals Playbook helps you pitch smarter, negotiate better, & turn free product offers into real paid opportunities. _____________________ WORK 1-ON-1 WITH MIKE AND BEN Get personalized guidance on conte...

Quality vs Quantity for Amazon Influencer Videos: Why More Uploads Don’t Always Make More Money

43 min

In this episode, Mike & Ben break down one of the biggest debates in the Amazon Influencer Program: quality versus quantity.A lot of creators fall into one of two camps. Some believe the answer is to post as many videos as possible and play a volume game. Others take a more intentional approach, focusing on better products, stronger videos, & content that stays on carousels longer. In this conversation, Mike & Ben explain why both approaches can work, but why quality often leads to better long-term results, higher earnings per video, & less burnout.Ben shares how he started out posting around 100 Amazon Influencer videos a month before shifting toward a more quality-first strategy after seeing that longer, better-made videos were performing better and lasting longer. Mike also talks through why low earnings often come from videos falling off carousels quickly, why product selection matters so much, and why creators need to think beyond just pumping out content.The episode also covers choosing products with real sales history, being more selective with samples, building long-term brand relationships with flat fees, retagging videos as ASINs change, & cleaning up your storefront over time.Mike and Ben also talk about why YouTube needs a completely different strategy than Amazon. They explain why blindly automating YouTube uploads is usually the wrong move and why search intent, titles, keywords, thumbnails, A/B testing, & evergreen content matter much more on YouTube than they do on Amazon onsite.If you are an Amazon Influencer, content creator, or product reviewer trying to make better videos, earn more per upload, & build a smarter long-term strategy across Amazon & YouTube, this episode will help you think more clearly about what actually moves the needle. ____________________ JOIN THE COMMUNITY If you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that....

AI Jobs, and Side Hustles: Why Creators Need a Security Blanket Now

39 min

In this episode, Mike and Ben talk through how AI is rapidly changing work, creativity, job security, and the way people need to think about side hustles and long-term financial stability. What started as skepticism around tools like ChatGPT has now shifted into a much bigger conversation about how AI is already impacting jobs, business, and the future of work. Mike and Ben break down how they personally use AI for brainstorming, outlines, thumbnails, business analysis, and workflow support, while also talking about the downsides, including inaccuracy, over-reliance, and the loss of human connection in certain creative areas. A major theme in this episode is that traditional job security is changing fast. As automation and AI continue to grow, more people are realizing they need additional skills, extra income streams, and a better long-term plan than simply relying on one job and hoping retirement works itself out. Mike and Ben make the case for building side hustles, developing practical skills, lowering expenses, and creating some form of evergreen income through things like YouTube, Amazon, content creation, or other online businesses. The idea is not to panic, but to build a security blanket that gives you more options as the world keeps changing. They also talk about which types of skills may hold up better in an AI-driven world, why hands-on real-world experience still matters, and how creators and entrepreneurs can use AI as a tool without letting it replace the things that make them valuable. If you’ve been thinking about AI, layoffs, retirement, side hustles, or what the future of work looks like, this episode is a grounded conversation about how to adapt, stay useful, and keep building. ____________________ JOIN THE COMMUNITY If you are looking for deeper strategy, accountability, and honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that. Learn more and join here: ⁠⁠⁠⁠⁠⁠⁠Creator’s Leverage...

Amazon Influencer Changes: Is This Bad News or a Bigger Opportunity?

1 hr 10 min

In this episode, Mike and Ben are joined by Rob, the creator of Oink, to break down the recent turmoil inside the Amazon Influencer Program, including reporting issues, messaging outages, confusion around Creator Connections reporting, and the removal of Halo sales.This conversation is centered around what these Amazon Influencer Program changes actually mean for creators and, more importantly, what you should be focusing on next. While many creators are frustrated by broken reports and shifting data, the core fundamentals of the program have not changed. Mike, Ben, and Rob talk through why creators need to stop obsessing over short-term reporting problems and get back to the things that still move the needle: product research, consistency, strategy, and making quality videos that answer real buyer questions.The episode also covers how the Amazon Influencer Program is continuing to evolve, including new opportunities around Creator Connections, sponsored clicks, offsite traffic, mobile app video carousels, Amazon Live, and Creator Rewards bonuses. Ben shares how shifting more of his focus toward YouTube, Creator Connections, and offsite traffic has helped improve results and create a more diversified income stream.Mike, Ben, and Rob also talk about why creators should be thinking beyond free samples and start building stronger brand relationships, using better content and data to negotiate smarter opportunities. They discuss why authenticity matters more than ever, why unboxing videos alone are not enough, and how better long-form content, buyer-focused videos, and stronger execution can help creators stay competitive even when the platform changes.If you are an Amazon Influencer trying to understand the latest reporting changes, Halo sales removal, Creator Connections updates, and what still works inside the Amazon Influencer Program, this episode will help you cut through the noise and refocus on the right things. ____________________ JOIN THE COMMUNITY If you are...

Big Amazon Influencer Changes: Halo Sales, Sponsored Clicks, and What’s Next

22 min

In this episode, Mike and Ben break down their February earnings inside the Amazon Influencer Program and discuss several important Amazon Influencer changes that creators should be paying attention to right now.They share their February results, with Ben finishing the month at over $10,600 and Mike finishing around $9,200, along with a breakdown of where that revenue came from. The conversation covers Amazon onsite commissions, offsite earnings, Creator Connections campaigns, brand bonuses, international affiliate sales using Geniuslink, and YouTube traffic driving additional income.A major focus of this episode is the potential end of halo sales, what that means for Amazon Influencers, and why creators may need to shift back toward the fundamentals of product research and consistent content creation if reporting and attribution continue to change.Mike and Ben also discuss the growing opportunity around Amazon sponsored clicks, which is emerging as another potential offsite revenue stream for creators working with major brands. They talk about how creators can combine platforms like YouTube, Pinterest, and Amazon onsite videos to diversify traffic and reduce dependence on a single platform.Other topics include recent mobile carousel changes that may impact clicks, the expansion of excluded product categories, strategies for capturing TV viewers using QR codes, and why focusing on long-term creator fundamentals is still the safest path forward.If you’re an Amazon Influencer, affiliate marketer, or content creator building income through Amazon and YouTube, this episode covers the key updates, strategies, and mindset shifts you should be thinking about right now. Oink Video for Excluded Products Workaround Click Here ____________________ JOIN THE COMMUNITY If you are looking for deeper strategy, accountability, and honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that. Learn more and join here: ⁠⁠⁠⁠⁠Creator...

YouTube Demonetization, AI Content, and Why Quality Still Wins

39 min

In this episode, Mike and Ben break down recent platform updates, creator tools, and a larger shift happening across YouTube and content creation as a whole. We start with updates that matter for creators, including Amazon’s new sponsored content link that allows you to earn from clicks, new Oink features like Agent Oink for automated Creator Connections research, and the Daily Fetch automation that helps prevent missed campaign accepts when you’re busy or traveling. We also touch on upcoming Viral View updates and share that the podcast is now officially available on YouTube. A big part of this episode is sparked by a recent Think Media discussion about YouTube demonetizing two high-earning, faceless, AI-driven channels. That conversation highlights important risks around over-reliance on AI, repetitive templates, and what YouTube considers “interchangeable” content. Referenced Think Media discussion: We unpack what this means for creators who are using AI in their workflow and why simply producing more content isn’t always the answer. Mass uploads, templated formats, and fully automated channels can create short-term momentum but also long-term vulnerability. The core theme of this episode is that quality still wins. Creators who build a recognizable brand, add personality, break patterns, and avoid being interchangeable are far more resilient over time. We also discuss diversification. YouTube should be viewed as a distribution platform, not your only income stream. Between Amazon onsite videos, brand deals, YouTube Shopping tagging, email lists, and other monetization paths, creators who diversify are far less exposed to sudden platform shifts. If you’re scaling content, experimenting with AI, or trying to protect your monetization while growing on YouTube, this episode will help you think more strategically about the long game. ____________________ JOIN THE COMMUNITY If you are looking for deeper strategy, accountability, and honest conversations with ot...

The Creator Tools & Subscriptions We Pay For and the Ones You Don’t Need Yet

44 min

In this episode, Mike & Ben break down the creator subscriptions, software, and tools they personally pay for, and which ones are actually worth it for Amazon Influencers and content creators.As you grow in the Amazon Influencer Program, YouTube, or content creation in general, it’s easy to feel like you need to pay for every tool that promises faster growth. The truth is, most creators can go very far using free tools, and upgrading too early often leads to wasted money without improving results.We talk through the free tools every creator should start with, including Canva, iMovie, CapCut, and cloud storage, and when it actually makes sense to upgrade to paid software like Final Cut Pro, DaVinci Resolve, or other editing platforms.We also break down the tools that can directly improve efficiency and increase earnings, including Oink and Viral View for Amazon Influencer product research and Creator Connections, Geniuslink for international affiliate linking, vidIQ for YouTube optimization, Keepa for product research, and ChatGPT for workflow efficiency.In addition, we share how we personally manage our creator subscriptions, including how to audit tools regularly, avoid unnecessary monthly expenses, and evaluate whether a tool is truly saving time or making money.We also discuss real-world creator tool costs, what we currently spend per month and per year, and how we decide whether a subscription is worth keeping or canceling.If you’re an Amazon Influencer, YouTube creator, or content creator trying to grow your income while avoiding unnecessary expenses, this episode will help you understand which tools matter, which ones can wait, and how to build your creator stack the right way. ________________________ JOIN THE COMMUNITY If you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that. Learn more and join here: ⁠⁠⁠Creator’s Leverage Guild⁠⁠⁠ ____________...

The Truth About Consistency, Burnout, and Long-Term Earnings

42 min

In this episode, Mike and Ben break down one of the most important topics for long-term success in the Amazon Influencer Program: staying consistent without burning yourself out. Consistency looks different for everyone, and the key is finding a pace you can realistically maintain long-term. We talk about what burnout actually is, why it happens, and how it often shows up as creative fatigue rather than laziness. Whether it’s pushing too hard, reviewing products you’re not excited about, or feeling discouraged when earnings don’t match effort, burnout can slow down even the most motivated creators. We share practical ways to reduce decision fatigue, including sourcing products you already own, checking your Amazon order history, and focusing on items you have real experience with. These types of videos are often easier to create and more valuable to viewers because they come from genuine use. We also discuss how to use your performance data to guide your decisions. Instead of guessing, you can look at your reports, identify which videos and product angles are working, and replicate those patterns. This helps increase your dollars per video over time and shifts your focus toward quality and intentional content instead of chasing volume. Another major theme in this episode is understanding the natural ups and downs of earnings. We talk about seasonality, why slower months happen, and how planning ahead for major events like Prime Day and Q4 can make a significant difference in your long-term results. We also cover the importance of focusing your efforts instead of trying to grow on every platform at once. For most creators, the best move is to establish a strong foundation on Amazon first, then expand to platforms like YouTube and Facebook once you have momentum. Whether you’re feeling burned out, stuck, or just trying to find a better rhythm, this episode will help you build a more sustainable and effective content strategy. ________________________ JOIN THE CO...

Amazon Influencer Program 101: Getting Started & Building the Proper Foundations

33 min

In this episode of the Creators Leverage Guild podcast, Mike and Ben break down the Amazon Influencer Program from the ground up, with a strong focus on beginners and those early in the process. We walk through what the Amazon Influencer Program actually is, how Phase One works, and the different ways you can apply using your existing social media accounts. We also share practical tips for getting approved and setting yourself up for success right from the start. From there, we move into Phase Two and talk through what your first three videos should and should not look like. We cover common mistakes that can slow people down early on, what Amazon is really looking for, and how to avoid unnecessary rejections. A big part of this episode focuses on the importance of volume and consistency, specifically why creating your first 100 videos matters so much. We explain how those early videos help you build confidence, improve your filming process, and better understand the metrics that actually drive engagement and conversions. We also touch on basic equipment considerations, technical tips to make filming easier, and how being part of a community can shorten the learning curve as you grow in the program. If you’re brand new to the Amazon Influencer Program or looking for clarity on what to focus on next, this episode lays out a clear path forward. ________________________ JOIN THE COMMUNITY If you are looking for deeper strategy, accountability, and honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that. Learn more and join here: ⁠Creator’s Leverage Guild⁠ WORK 1-ON-1 WITH MIKE AND BEN Get personalized guidance on content strategy, monetization, brand deals, and scaling your creator business. • Book a 1-hour coaching call • Save with a 4-session coaching package ⁠Sign Me Up!⁠ _________________________ JOIN OUR FREE FACEBOOK COMMUNITY Connect with other Amazon Influencers and content creators, ask question...

Free Samples, Paid Deals, and the Line Every Creator Eventually Crosses

55 min

In this episode of the Creator’s Leverage Guild Podcast, Mike and Ben break down the real-world mechanics of free samples, brand collaborations, and how creators can turn those opportunities into meaningful income without burning bridges or underselling themselves. They kick things off by sharing their early experiences with free samples, including the excitement of those first offers and how their approach has evolved as their platforms and leverage have grown. The conversation moves into common pitfalls creators face when relying too heavily on unpaid collaborations and how to recognize when it is time to shift from “free product” to paid partnerships. Mike and Ben dive deep into outbound brand outreach, including how to structure professional emails, how to communicate value, and how to confidently discuss budgets and collaboration fees. They also cover why professionalism, clarity, and consistency matter so much when dealing with brands long-term. The episode also touches on important topics like FTC disclosures, tax considerations around free products, and why understanding the business side of content creation is just as important as filming great videos. They explain how proper setup on YouTube, smart SEO practices, and deep linking tools can dramatically improve performance and earnings. This conversation is packed with practical advice for creators at every stage, whether you are just starting to receive samples or you are actively negotiating paid brand deals and looking to stack multiple income streams more effectively. If you want a clearer framework for handling brand collaborations, maximizing free samples, and building sustainable creator income, this episode is a must-listen. ________________________ JOIN THE COMMUNITY If you are looking for deeper strategy, accountability, and honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that. Learn more and join here: Creator’s Leverage Guild W...

What We’re Building in 2026 and Why Accountability Is the Foundation

41 min

In this episode of the Basic Influencer Strategies Podcast, Mike is joined by Ben for an important announcement episode that marks a major turning point heading into 2026. This conversation represents the end of one chapter and the beginning of another. Mike and Ben share why they have decided to officially partner together on the podcast going forward and what that means for the future direction of the show. They talk through how their focus as content creators has evolved, including a stronger emphasis on YouTube, higher-quality video production, and building systems that support long-term growth instead of short-term wins. Ben shares insight into narrowing focus, improving production quality, and why intentional content decisions matter more than ever. A big part of this episode centers around the importance of community, accountability, and surrounding yourself with creators who are actively building. That leads into the announcement of a brand-new community that Mike and Ben have been building behind the scenes. This community is designed specifically for serious content creators who want structure, strategy, accountability, and real conversations about what is actually working. They also discuss personal goals for 2026, how to balance content creation across platforms without burning out, and why quality, efficiency, and focus will be the difference-maker going forward. If you have been following the podcast for a while, this episode sets the stage for what is coming next and why things are about to look very different, in the best way possible. _________________________________ JOIN THE NEW COMMUNITY: If you are looking for deeper strategy, accountability, and real conversations with other serious content creators, we have launched a brand-new community designed to support creators who want to grow with intention. You can learn more and join the community here: Creator's Leverage Guild Work 1-on-1 with Mike and Ben Get personalized guidance on conten...

From Teacher to Creator: How Jen Built Income with UGC and Travel Content

45 min

In this episode of the Basic Influencer Strategies Podcast, Mike is joined by Jen, a full-time content creator and photographer from Alberta, Canada, to break down how User Generated Content (UGC) actually works and how creators are getting paid without relying on a large following. Jen shares her journey from being a grade one teacher to building a full-time income through photography, UGC, and brand partnerships. We talk through what UGC is, how it differs from traditional influencer marketing and the Amazon Influencer Program, and why it has become one of the most accessible ways for creators to monetize their skills. The conversation dives into how Jen landed her first UGC opportunities, what brands look for when hiring creators, and how to position yourself professionally even when you’re just getting started. Jen also walks through her experience using Fiverr for UGC work, including how response rates, reviews, and communication directly impact long-term success. We also explore the travel side of UGC, where Jen shares how she’s exchanged content for luxury accommodations, how to pitch hotels and travel brands, and what creators need to understand before trading content for experiences. If you’re interested in UGC, freelancing as a content creator, or using content creation to unlock paid brand deals and travel opportunities, this episode is packed with real-world insight and actionable advice. Topics covered in this episode: What UGC is and how it differs from influencer marketing UGC vs the Amazon Influencer Program How to get started with UGC as a beginner Creating content brands are willing to pay for Using Fiverr for UGC work and brand outreach Building a portfolio without prior brand deals Negotiating rates and understanding your value Why response rate and communication matter Using UGC to unlock travel and hotel opportunities Balancing UGC with other income streams _______________ Follow along with Jen's Journey! Travel with Jenny Jo UGC with Jenny Jo...

Unlocking Tax Strategies for Content Creators: Expert Insights with Tina McGlynn

1 hr 3 min

In this episode of the Basic Influencer Strategies Podcast, Mike is joined by tax professional and Amazon Influencer Program participant Tina McGlynn to break down essential tax strategies every content creator should understand. We dive into why creators need to start treating their content as a business early on, and Tina walks through foundational topics like Schedule C filings, LLC vs S-Corp considerations, deductible expenses, and proper record keeping. Special attention is given to navigating brand deal income, understanding the fair market value of gifted products, and avoiding common mistakes that can cost creators thousands at tax time. Tina also shares practical advice on setting up business bank accounts, tracking income correctly, and staying organized year-round. The episode wraps up with resources and guidance Tina offers to help creators confidently handle their taxes and legally minimize what they owe. Whether you’re brand new or scaling fast, this episode will help you build smarter systems and avoid painful tax surprises. Treating content creation like a business from day one Schedule C basics for content creators LLC vs S-Corp considerations Deductible expenses creators often miss Handling brand deals and gifted products Fair market value of samples Setting up business bank accounts Record keeping and tax prep systems ________________________________ Download Tina's Tax Guide Here! Tax Guide Checklist ________________________________ 💡 Work 1-on-1 with Mike 🚀 ⁠Book a Single 1-Hour Strategy Session⁠ 💼 ⁠Save with a 4 Session Bundle 👥 Join Our Free Facebook Community Connect with fellow creators, share wins, and learn strategies that work: ⁠👉 Amazon Influencer Success Facebook Group⁠ 🔥 Tools & Resources for Influencers Viral Vue – Make smarter content decisions and grow faster. 👉 ⁠Try Viral Vue here⁠ — Use code STRAHL10 for 10% off for life (Affiliate link — we may earn a small commission at no extra cost to you.) Oink – Track earning...

Back in the Game: Lessons, Systems, and Smarter Growth for 2026

23 min

🎙️ Basic Influencer Strategies PodcastReconnecting, Reflecting, and Strategies for Success in 2026 In this episode of the Basic Influencer Strategies Podcast, Mike returns after a five-month hiatus to reconnect with the community and share an honest update on where he’s been including a challenging health setback and the recovery journey that followed. Mike reflects on his 2025 wins, highlighting how his earnings continued to grow even during a season of reduced content creation. He breaks down the importance of diversifying income streams, leaning into offsite content, and using data-driven tools like Viral Vue and Oink to work smarter, not harder. The episode also lays out what’s ahead for the podcast and community in 2026, including upcoming guests, deeper strategy-focused episodes, and new resources designed to help creators at every level scale sustainably. We wrap up with practical advice on time management, intentional collaborations, and building systems that support long-term success without burnout. Whether you’re just getting started or refining an established creator business, this episode sets the tone for a focused and profitable 2026. A personal update and return to the podcast Lessons learned during an unexpected break Growing earnings with less content Diversifying income streams The power of YouTube and offsite earnings Using tools and data to work smarter Planning sustainable systems for 2026 💡 Work 1-on-1 with Mike 🚀 ⁠Book a Single 1-Hour Strategy Session⁠ 💼 ⁠Save with a 4-Session Bundle⁠ 👥 Join Our Free Facebook Community Connect with fellow creators, share wins, and learn strategies that work: ⁠👉 Amazon Influencer Success Facebook Group⁠ 🔥 Tools & Resources for Influencers Viral Vue – Make smarter content decisions and grow faster. 👉 ⁠Try Viral Vue here⁠ — Use code STRAHL10 for 10% off for life (Affiliate link — we may earn a small commission at no extra cost to you.) Oink – Track earnings and performance across platforms. 👉 ⁠Try Oink h...

Prime Day Wins, YouTube Growth Hacks & Q4 Success Strategies (with Ben Phair) | Ep. 70

47 min

In this episode of the Basic Influencer Strategies Podcast, Mike is joined by fellow creator Ben Phair to unpack the strategies, wins, and lessons learned from Amazon Prime Day — and how those takeaways can help you earn more year-round. We dive deep into why some influencers thrived while others struggled during the sales event, the critical role of advance preparation, and how to create content that actually converts. Mike and Ben also share their July earnings breakdown, revealing revenue streams from Amazon Onsite, Offsite, and Creator Connections, plus how they’re diversifying their income for stability and growth. From there, we shift into YouTube growth strategies — covering practical tips for building a channel that drives long-term revenue, increases engagement, and strengthens your brand. You’ll learn how to create content that ranks, craft hooks that keep viewers watching, and use analytics to refine your approach. We wrap up with actionable Q4 planning tips so you can hit the busiest shopping season fully prepared — from gift guides and product comparisons to content scheduling and collaboration opportunities. Whether you’re an Amazon Influencer, content creator, or entrepreneur, this episode is packed with insider advice to maximize earnings and scale your business. 🔑 Key Topics in This Episode: Lessons from Amazon Prime Day: What worked & what didn’t July income breakdown across multiple platforms YouTube tips for growth, engagement & monetization Creative review techniques that stand out Using analytics to refine your strategy Building a loyal YouTube community Q4 content planning & monetization opportunities ⏱ Timestamps: 00:00 – Introduction & guest welcome 00:51 – Prime Day insights & reflections 08:05 – July earnings breakdown 11:12 – YouTube strategies & offsite earnings 23:53 – Planning content for Q4 24:22 – Fitness channel ideas 24:57 – Creative review techniques 25:24 – YouTube strategies & tips 25:58 – Gift guides & comparisons 26:54 – Ma...

Data-Driven Success Strategies with Claire - Ep.69

55 min

In this episode, Mike returns from a short hiatus with life updates and a powerful guest interview featuring Claire, a data analyst turned Amazon Influencer. Claire brings her expertise in statistics, market research, and creator behavior to the conversation, breaking down what actually moves the needle for influencers. Claire shares key findings from her influencer surveys, including: 📊 Video quality vs. quantity — What matters more?🎯 Thumbnails that convert — Why they play a bigger role than you think⏱️ Time spent on videos — Is effort really correlated with success?🤝 The role of community — How creator relationships affect your resultsWhether you’re new to influencer marketing or trying to refine your strategy, this episode is packed with data-backed insights to help you grow smarter and faster. 🔗 Guest Links — Connect with Claire 💼 Work with Claire / Shop her storefront: stan.store/datacoachclaire📬 Free Newsletter 📧 Email: DataCoachClaire@gmail.com💡 Work 1-on-1 with Mike 🚀 Book a Single 1-Hour Strategy Session💼 Save with a 4-Session Bundle👥 Join Our Free Facebook Community Connect with fellow creators, share wins, and learn strategies that work: 👉 Amazon Influencer Success Facebook Group 🔥 Tools & Resources for Influencers Viral Vue Make smarter content decisions and grow faster. 👉 Try Viral Vue here — Use code STRAHL10 for 10% off for life (Affiliate link — we may earn a small commission at no extra cost to you.) Descript Edit your podcasts and videos like a pro. 👉 Check out Descript here (Affiliate link — we may earn a small commission at no extra cost to you.) 📩 Contact Have a question, collab opportunity, or topic request? Email: levelupwithmike@gmail.com  

The Long Game: Building Resilience as a Creator : Ep. #68

13 min

In this solo episode of the Basic Influencer Strategies Podcast, Mike gets real about the rollercoaster of content creation — especially when your numbers suddenly drop. Pulling back the curtain on his own major income dip from April to May, Mike opens up about the emotional toll these slow months can take, and why it’s not always your fault. He breaks down the real reasons behind sudden performance declines — including shifts in Amazon’s algorithm, economic changes, and seasonal buyer behavior — while offering clear advice on how to navigate the storm. This episode is a mix of tough love, encouragement, and practical strategy. Mike shares how to manage mindset during discouraging times, why long-term brand building matters more than chasing short-term wins, and how diversifying your income streams can protect you in uncertain seasons. If you’ve been feeling stuck, defeated, or ready to throw in the towel — this one’s for you. Work 1-on-1 with Mike: ⁠Book a Single 1-Hour Strategy Session⁠ ⁠Save with a 4-Session Bundle   🔗 Join Our Facebook Community: ⁠ https://www.facebook.com/groups/amazoninfluencerssuccess/ (Affiliate link — we may earn a small commission at no extra cost to you.) Make smarter content decisions and grow faster with Viral Vue. ⁠Try Viral Vue here⁠ — Save 10% for life with code: STRAHL10 (Affiliate link — we may earn a small commission at no extra cost to you.) Descript: Edit your podcasts and videos like a pro with Descript. ⁠Check out Descript here⁠ (Affiliate link — we may earn a small commission at no extra cost to you.) For all inquiries, email: levelupwithmike@gmail.com  

Maximizing Influence — Uncovering Strategies with Kade Peterson : Ep. 67

43 min

In this episode of the Basic Influencer Strategies Podcast, Mike sits down with Kade Peterson, a leading content creator and co-founder of Viral Vue. Kade shares his journey from Amazon private label selling to rebuilding a multi-platform brand after losing his main TikTok account. You’ll learn how Viral Vue helps creators make smarter, faster decisions and why getting uncomfortable is key to long-term success. We talk about Kade’s start in Amazon and content creation, how Viral Vue was born and how it’s helping influencers, and tips for new and aspiring creators. Kade also dives into how to overcome challenges, stay motivated, manifest big goals, and why stepping out of your comfort zone leads to real growth. We also cover strategies for expanding beyond Amazon to diversify your income streams, new features and future plans for Viral Vue, and his final encouragement for creators working to build sustainable businesses. This episode is packed with actionable insights and real-world strategies for content creators at any level. Connect with Kade: Instagram: @kade_peterson YouTube: Kade Peterson Join Our Facebook Community: Amazon Influencer Success Community Work 1-on-1 with Mike: Book a Single 1-Hour Strategy Session Save with a 4-Session Bundle Creator Tools & Affiliate Links: Viral Vue: Make smarter content decisions and grow faster with Viral Vue. Try Viral Vue here — Save 10% for life with code: STRAHL10 (Affiliate link — we may earn a small commission at no extra cost to you.) Descript: Edit your podcasts and videos like a pro with Descript. Check out Descript here (Affiliate link — we may earn a small commission at no extra cost to you.) For all inquiries, email: levelupwithmike@gmail.com

Mastering Content Creation and Landing Brand Deals with Erin Lawrence : Ep#66

1 hr 4 min

In this episode of the Basic Influencer Strategies podcast, Mike sits down with Erin Lawrence — a full-time content creator, YouTube strategist, and former TV journalist who’s grown her channel to nearly 100,000 subscribers. Erin shares how she made the leap from news anchor to influencer, how she consistently lands paid brand deals, and what it really takes to build a sustainable, profitable creator business. We dive into: Erin’s transition from traditional media to YouTubeThe real numbers behind her content incomeHer system for pitching and pricing brand dealsHow she handles negative feedback and online trollsTools and workflows that streamline her content creationWhy professionalism, consistency, and high-quality content matter more than everIf you’re a creator ready to go full-time, this episode is packed with actionable tips, real talk, and a behind-the-scenes look at what it takes to thrive in today’s digital world. Connect with Erin Lawrence YouTube: Erin Lawrence TVInstagram: @amazingintent | @erinlyycNewsletter: The Amazing Intentional InfluencerWork with Mike 1-on-1 Book a single session: Click hereSave with a 4-session bundle: Click hereCreator Tools & Discounts Viral Vue: Try it here – Save 10% with code STRAHL10Descript (Edit like a pro): Click here Liked this episode? Don’t forget to subscribe, leave a review, and share this with a fellow creator looking to scale their income and build a long-term content business! For all inquires please reach out to me by email : levelupwithmike@gmail.com

Mastering Affiliate Marketing with Geniuslink’s Jesse Lakes : Ep. #65

50 min

In this episode of the Basic Influencer Strategies Podcast, Mike sits down with Jesse Lakes, CEO of Geniuslink, to uncover proven strategies for maximizing affiliate earnings. Jesse shares his unique journey from whitewater rafting guide to affiliate marketing expert, offering insider tips on increasing conversion rates, managing multiple affiliate programs, and leveraging AI for efficiency. _________________________________________ They also discuss: ✅ How to optimize affiliate links for higher commissions ✅ Geniuslink’s powerful tools for international sales and tracking ✅ Staying compliant with Amazon’s affiliate program ✅ Future trends in digital marketing and monetization Whether you’re new to affiliate marketing or looking to scale your income, this episode is packed with actionable advice from an industry leader. 📢 Join the Conversation & Level Up Your Earnings! 📌 It's not to late to sign up for the course! Beyond the Basics – The Creator’s Guide to Monetization & Growth 🚀 Learn advanced strategies to grow and monetize your content! 👉 Join here: https://buy.stripe.com/9AQg2Obra4vc9gY8ww 🎯 1-on-1 Coaching with Mike ✔ Book a single session: https://buy.stripe.com/8wMcQC8eYf9Qcta9AC ✔ Save with a 4-session block: https://buy.stripe.com/fZe3g20Mw1j01Ow5kl 🔗 Affiliate Tools & Discounts 🔥 Viral Vue: https://app.viralvue.com/register?fpr=mikestrahl – Save 10% with code: STRAHL10 🎬 Descript: https://get.descript.com/429ryp597xa4 – Edit & transcribe like a pro 🚀 Don’t forget to subscribe, leave a review, and share this episode with fellow creators looking to boost their affiliate marketing success! For all inquires please reach out to me by email : levelupwithmike@gmail.com

Basic Influencer Strategies #64: Transitioning from Postal Worker to Content Creator w/ Kevin Thomas

52 min

In Episode 64 of the Basic Influencer Strategies Podcast, Mike returns after a period of recovery from nasal surgery & welcomes guest Kevin Thomas. At 55 years old, Kevin is taking an early retirement & transitioning from his established career into content creation. He shares his journey, insights, & practical tips for leveraging Amazon's Creator Connections. He discusses his robust workflow, the importance of prioritizing high-impact products, & the benefits of making both horizontal and vertical videos. Kevin also touches on securing free products from vendors & making informed video content decisions. This episode offers valuable perspectives for influencers aspiring to optimize their time & maximize earnings. Kevin also had a YouTube channel where he shares his tips & insights related to the AIP program. His channel, Bald Man Hustle can be found here: https://www.youtube.com/@BaldManBusiness   New Course Announcement!  Beyond the Basics: The Creator’s Guide to Monetization & Growth Course Join Here! ⁠https://buy.stripe.com/9AQg2Obra4vc9gY8ww⁠ _________________________________________________________ If you are interested in 1 on 1 coaching 1 session https://buy.stripe.com/8wMcQC8eYf9Qcta9AC 4 session block https://buy.stripe.com/fZe3g20Mw1j01Ow5kl Affiliate Links: Viral Vue ⁠https://app.viralvue.com/register?fpr=mikestrahl⁠ Save 10% by using code : STRAHL10 Descript ⁠https://get.descript.com/429ryp597xa4 ______________________________________________________ Don’t forget to subscribe, leave a review, and share this with a fellow creator looking to scale their income and build a long-term content business! For all inquires please reach out to me by email : levelupwithmike@gmail.com

Basic Influencer Strategies #63 : New Beginnings, AIP Gets A Face Lift, & New Course is Available!

24 min

In episode 63 of the Basic Influencer Strategies podcast, Mike thanks listeners for their support as he takes over from Andrew & Jim Ed. He discusses Amazon's recent transition from Creator Hub to Creator Studio, providing insights into the changes & their implications for influencers. Mike also shares his personal earnings breakdown for January & February, emphasizing the importance of Creator Connections & diversifying income streams. He offers advice on video metrics, product selection, & effective use of tools like Viral Vue. Additionally, Mike announces a new course designed to help influencers level up their content and earnings. The episode concludes with strategies for acquiring high-ticket items for reviews & leveraging community support. New Course Announcement! Beyond the Basics: The Creator’s Guide to Monetization & Growth Course Join Here! https://buy.stripe.com/9AQg2Obra4vc9gY8ww _________________________________________________________ If you are interested in 1 on 1 coaching 1 session https://buy.stripe.com/8wMcQC8eYf9Qcta9AC 4 session block https://buy.stripe.com/fZe3g20Mw1j01Ow5kl _________________________________________________________ 00:00 Introduction and Podcast Update 01:09 Amazon Updates: Creator Hub Changes 04:15 Personal Earnings and Creator Connections 06:08 Understanding Metrics and Improving Content 10:07 Introducing the 'Beyond the Basics' Course 12:39 IPX and Other Extensions 14:34 Viral View: A Paid Extension Review 18:21 Finding High Ticket Items for Reviews 23:16 Conclusion and Community Support Affiliate Links: Viral Vue https://app.viralvue.com/register?fpr=mikestrahl Save 10% by using code : STRAHL10 Descript https://get.descript.com/429ryp597xa4 __________________________________________________________ Don’t forget to subscribe, leave a review, and share this with a fellow creator looking to scale their income and build a long-term content business! For all inquires please reach out to me by email : levelupwithmike@g...

Amazon Influencer Podcast #62: Passing the Torch - AIP Podcast Transition and New Horizons

45 min

In podcast episode number 62, Andrew acknowledges the long break since their last episode and discusses the busy lives of the co-hosts. Major life transitions, including new jobs and other commitments, have led to a significant announcement: Andrew and Jim Ed will hand over the reins of the podcast to Mike. Mike shares his impressive journey and earnings in the Amazon Influencer Program (AIP) and outlines his vision for the podcast moving forward. He plans to expand the podcast's scope to cover broader topics within the side hustle and passive income niches, offer coaching, and maintain engagement with the podcast's existing community. The episode closes with actionable tips on improving video reviews to boost AIP success. 00:00 Welcome Back to the Podcast!00:16 Life Updates and Busy Schedules00:45 Podcast Continuation and Changes00:57 Revenue and Performance Insights03:18 Mike's Impressive Numbers10:02 Community and Success Stories13:06 Big Announcement: Podcast Transition14:45 Future Vision and Plans23:52 Nostalgic Product Reviews24:15 Crafting the Perfect Thumbnail and Title24:53 Engaging Viewers with Hooks27:54 Authenticity in Content Creation28:55 Learning from Feedback34:37 The Importance of Product Familiarity40:36 Expanding Content and Side Hustles42:27 Final Thoughts and Farewell _______________________________________________ Don’t forget to subscribe, leave a review, and share this with a fellow creator looking to scale their income and build a long-term content business! For all inquires please reach out to me by email : levelupwithmike@gmail.com

Amazon Influencer Podcast #61: Our Mindset and Goals Going into 2025

37 min

Welcome to the Amazon Influencer podcast #61. In the 61st episode of the podcast, the hosts discuss recent life changes, income updates, and future goals for 2025. Enjoying the podcast? Please leave us a review/rating and share with your friends. Need some one on one help? Reach out to us (sidehustleheroeshq@gmail.com or message us on FB) as we now offer coaching. Join our Amazon Influencer Success Facebook group to be part of this supportive AIP support community: www.facebook.com/groups/amazoninfluencerssuccess/ Our Amazon Influencers course is now for sale at a lower price. Sign up below: https://bit.ly/provenazinfluencer Show Notes: Andrew and Mike emphasize the importance of strategic planning, prioritizing relationships, and effective time management. The episode also covers the nuances of video content creation for AIP, Mike and Andrew's journey of managing a full-time job while maintaining side hustles, and their collective goals moving forward. Listeners are encouraged to join the supportive Facebook group and consider coaching for optimized earnings.00:00 Introduction and Podcast Kickoff01:07 Andrew's life change03:05 Discussing Revenue Streams05:00 AIP Numbers and Performance06:49 Mike's Social Media Earnings14:52 Vision Board and Future Goals18:30 Realizing Your True Worth18:43 Setting Goals for a Better Future19:21 The Importance of Delegation21:10 Evaluating Relationships24:29 Balancing Work and Personal Life26:54 Staying Focused and Accountable28:15 Planning for Full-Time Entrepreneurship31:00 Encouragement and Final Thoughts36:05 Closing Remarks and Holiday Wishes Our affiliate partners/links: Andrew's recommended transcript-based video software that saves a ton of time in editing. This is now also the service we use for our Podcast.---> https://bit.ly/descriptSHHAIP ____________________________________________ Don’t forget to subscribe, leave a review, and share this with a fellow creator looking to scale their income and build a long-term content...

Amazon Influencer Podcast #60: Guest Mike Dancy Discusses Diversifying Income and Maximizing Exposure as an Amazon Influencer

48 min

In this milestone 60th episode of the Amazon Influencer Podcast, the hosts welcome back Mike Dancy, an expert in user-generated content (UGC) and Amazon Influencers. Mike shares his journey from discovering the Amazon Influencer Program to diversifying his income streams through YouTube and TikTok. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Amazon Influencer Success Facebook group to be part of this supportive AIP support community, www.facebook.com/groups/amazoninfluencerssuccess/ Our Amazon Influencers course is now for sale at a lower price. Sign up below: https://bit.ly/provenazinfluencer Show Notes: The discussion covers effective content creation strategies, optimizing video content for various platforms, and leveraging relationships with brands and UGC agencies. The podcast also highlights Mike's impressive earnings, growth metrics, and actionable tips for aspiring influencers.00:00 Welcome to the Amazon Influencer Podcast00:10 Introducing Mike Dancy00:58 Mike's Journey with Amazon Influencer Program01:31 Discussing Podcast Impact and Listener Engagement02:25 Sharing Earnings and Metrics04:04 Strategies for Increasing Revenue07:34 The Power of YouTube for Influencers10:05 User Generated Content (UGC) and Brand Deals12:32 Leveraging Multiple Platforms for Success20:33 Jim Ed's YouTube Channel and Future Plans22:42 Channel Strategy and Playlists23:39 Editing for Multiple Platforms25:03 Monetization and Video Length26:19 Unexpected Viral Success29:42 TikTok Growth and Brand Deals34:28 Creating Engaging Product Reviews45:29 Final Thoughts and Advice Our affiliate partners/links: Andrew's recommended transcript-based video software that saves a ton of time in editing. This is now also the service we use for our Podcast.---> https://bit.ly/descriptSHHAIP ______________________________________________ Don’t forget to subscribe, leave a review, and share this with a fellow creator looking to scale their income and bu...

Amazon Influencer Podcast #59: Sales are up, Creator Connections update, and our coaching program

35 min

Welcome to Episode 59 of the Amazon Influencer Podcast! In this podcast, Mike and Andrew talk about a host of topics from our latest sales trends, to conversion rates, creator connections updates, and finally our coaching program. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Amazon Influencer Success Facebook group to be part of this supportive AIP support community: www.facebook.com/groups/amazoninfluencerssuccess/ Follow us on TikTok to get sneak previews of upcoming podcasts and to support our podcast: https://www.tiktok.com/@amazoninfluencerpodclips Our Amazon Influencers course is now for sale at a lower price. Sign up below: https://bit.ly/provenazinfluencer Show Notes: In the 59th episode of the Side Hustle Podcast, hosts Mike and Andrew discuss recent developments and strategies in the Amazon Influencer Program (AIP). With regular co-host Jim Ed on Thanksgiving break, Andrew and Mike dive into their current statistics, emphasizing the importance of conversion rates, effective video strategies, and Creator Connections. They also share their own numbers and offer practical tips on improving performance. The conversation touches on the effectiveness of Facebook groups for up-to-date knowledge, the impact of video clicks and conversions on sales, and the benefits of selling unused review products on secondary markets like eBay and Facebook Marketplace. Amidst the practical advice, Andrew mentions the importance of disclosing sponsorships and offers one-on-one coaching opportunities for those wanting personalized guidance. 00:00 Introduction and Podcast Updates 00:51 Facebook Live and Group Engagement 02:16 Instagram and Latest Trends 03:20 Honest Reflections and Positivity 04:16 Mike's Success and Hard Work 09:08 Discussing Numbers and Performance 15:32 Conversion Rates and Strategies 17:46 Crafting Click-Worthy Videos 18:52 Understanding the E-Commerce Funnel 20:07 Analyzing Metrics for Success 20:40 Learni...

Amazon Influencer Podcast #58: Why we are still stoked about free products

35 min

Glass Half Full Perspectives: Jim Ed has earned over $4,000 from paid video reviews over the past year Both hosts still receiving valuable free products from Chinese sellers Planning spring yard sale with accumulated products Products can be used for holiday gifts and employee Christmas party items Updates & Tips: Using Descript software for podcast/video editing Now on TikTok - providing show previews and clips Recording schedule: Thursday evenings, released Sunday nights around 7-8pm Tips on video quality: Focus on efficient, good quality production rather than perfection Looking Forward: Testing out Airbnb product reviews as a new content opportunity Upcoming guest speaker in two weeks to discuss content creation and monetization Jim Ed pursuing potential dash cam sponsorship deal for his work trucks Career Numbers: Jim Ed's lifetime AIP earnings: $78,543 Andrew's lifetime AIP earnings: ~$14-15,000 Combined earnings approaching $100,000 Follow the Show: Join Facebook group: Amazon Influencer Side Hustle Heroes Follow on TikTok for show previews Watch for upcoming episode teasers Next Episode: Special guest discussing successful content creation and monetization strategies ____________________________________ Don’t forget to subscribe, leave a review, and share this with a fellow creator looking to scale their income and build a long-term content business! For all inquires please reach out to me by email : levelupwithmike@gmail.com

Amazon Influencer Podcast #57: The basics of sharing AIP videos on YouTube

43 min

Welcome to Episode 57 of the Amazon Influencer Podcast! In this podcast, Mike and Andrew talk about the ins and outs of uploading AIP videos to YouTube. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Amazon Influencer Success Facebook group to be part of this supportive AIP support community, www.facebook.com/groups/amazoninfluencerssuccess/ Our Amazon Influencers course is now for sale at a lower price. Sign up below: https://bit.ly/provenazinfluencer Show Notes: Introduction: Hosts Andrew and Mike dive into side hustle strategies, updates on Jim Ed’s involvement, and today's lineup covering income diversification through YouTube and systemizing reviews for Amazon Influencers.Podcast Highlights: Earnings and Growth: Mike shares his Amazon Influencer numbers, surpassing last month’s earnings with $2,311 so far and a year-to-date of over $26K.Andrew’s numbers reflect a slower trend this month, but his video count has grown. Both emphasize the importance of consistent uploads, especially heading into Q4.Tracking and Organizing Products for Reviews: Andrew recommends using Amazon wish lists to organize products you’re reviewing, making it easy to find and link them later.Mike suggests creating a spreadsheet or handwritten notes to track supplier requirements, such as filming locations and specific video content, to keep content aligned with supplier expectations.Q4 Strategy: Focus on getting videos up before mid-November for the holiday shopping rush. Sales are expected to peak from November 10th through December 20th.A post-holiday bump might occur when people buy items they didn’t receive as gifts.Expanding to YouTube for Multiple Revenue Streams: Mike highlights the benefits of using Genius Link or similar services to create deep links that open directly in the Amazon app, ensuring that you capture sales from mobile users.YouTube allows for broader audience reach and provides analytics for tracking link clicks and conve...

Amazon Influencer Podcast #56: Guest, Ali, talks about her experience so far as a new AIP member

52 min

Welcome to Episode 56 of the Amazon Influencer Podcast! In this podcast, Ali, a new AIP member joins us to talk about her experience with the program so far. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Amazon Influencer Success Facebook group to be part of this supportive AIP support community, www.facebook.com/groups/amazoninfluencerssuccess/ Our Amazon Influencers course is now for sale at a lower price. Sign up below: https://bit.ly/provenazinfluencer Podcast show notes: Intro and Free Product Dilemma Discussion on the challenges of accepting too many free products and how it can impact sales.Andrew and Jim Ed reflect on their early success with high-ticket name brand items like pool pumps vs. current lesser-known products.Encouragement to focus on name brand items that sell more frequently than off-brand products.Scaling Beyond Free Products Strategies for scaling without relying on free productsConsidering creative ways to involve others in product reviews, such as paying parents or friends for their insights on niche products.Emphasizes the importance of staying selective with free products and making smarter content decisions.Q4 Strategy & Gift Planning Jim Ed shares how he's preparing for Q4 by looking for products that can double as gifts for a White Elephant exchange at his company’s Christmas party.Tips on using free products to give meaningful gifts while keeping costs low.Ali's Advice for New Influencers Don’t get discouraged by slow days or small earnings. Keep posting and stay consistent.Find a community to share your journey, as it helps with motivation and learning. Allie started a TikTok account to connect with other Amazon influencers and it’s been a great resource for her.Community Importance Jim Ed, Andrew, and Ali emphasize how being part of an influencer community is key to growth. Connecting with others can provide motivation and ideas to keep pushing forward, especially when it comes to new st...

Amazon Influencer Podcast #55: Guest, Mike, is back and he's sharing about his experience with Creator Connections!

54 min

Welcome to Episode 55 of the Amazon Influencer Podcast! In this podcast, Mike returns to the podcast (he's been on a few others). He's going to take a larger role with the podcast and he shares about his experience with Creator Connections. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Amazon Influencer Success Facebook group to be part of this supportive AIP support community, www.facebook.com/groups/amazoninfluencerssuccess/ Our Amazon Influencers course is now for sale at a lower price. Sign up below: https://bit.ly/provenazinfluencer Podcast show notes: Creator Connections Overview Mike dives into Creator Connections, offering tips and strategies.Shares success stories of getting 60+ campaigns linked and landing high-ticket products.Emphasizes the importance of standing out in a crowded space and personal outreach.Promotions & Social Media Links Jim ed shares his YouTube channel, The Improvement Channel (https://www.youtube.com/@TheImprovementChannel)Andrew shares his dog rescue coffee website Harvey Coffee Co. – website harveycoffeeco.com, Instagram and TikTok @harveycoffeeco.Mike promotes his YouTube channels: Mike Strahl (https://www.youtube.com/@mikestrahl) and Handy Homestead Reviews (https://www.youtube.com/@HandyHomesteadReviews)Mike is also on TikTok as Mike Strahl and emphasizes his farm and family content.Mike’s Creator Connection Insights Tips for effectively managing campaigns and improving product videos.The importance of using deep linking and affiliate programs outside of Amazon.Mike shares his strategy of following up on Monday mornings to increase responses.Q4 Preparation & Optimization Advice on getting prepared for Q4 and Prime Day.Review of past successful products, optimizing thumbnails and titles for visibility.Mike’s tip on using comparison videos to increase engagement and commissions.Final Thoughts & Next Steps Mike discusses upcoming opportunities, including a potential brand partnership.Em...

Amazon Influencer Podcast #54: Guest, Jourdan, off to a great start with AIP, almost 200 videos up after a few months

48 min

Welcome to Episode 54 of the Amazon Influencer Podcast! In this podcast, we interview new Amazon Influencer, Jourdan. She's off to a great start with almost 200 videos uploaded after just a few months. She shares her experience so far with the program and provides some valuable insights. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Amazon Influencer Success Facebook group to be part of this supportive AIP support community, www.facebook.com/groups/amazoninfluencerssuccess/ Our Amazon Influencers course is now for sale at a lower price. Sign up below: https://bit.ly/provenazinfluencer Podcast show notes: Intro & Numbers Update Andrew celebrates reaching 300 videos after being stuck at 200 for months.Jim Ed shares his weekly and monthly earnings, noting a dip in performance from earlier in the year.Discussion about Amazon’s inconsistency in showing influencer videos, affecting views and sales.Special Guest: Jordan Jordan, new to the AIP program, has uploaded 186 videos since June and shares her experience as a videographer.She talks about starting with products she owned and using TikTok to edit her videos.We offer advice on optimizing her Amazon storefront and using Instagram to attract suppliers.Key Discussions: The challenge of maintaining income with fluctuating views and sales on Amazon.Strategies for building relationships with suppliers and increasing video output.Thoughts on the future of the AIP program and the need for influencers to stay adaptable.Jordan’s Advice for New Influencers: Focus on quality over quantity when starting.Set realistic goals and avoid comparing yourself to others.Use the resources you have and gradually build momentum.Jordan’s Side Hustles: Shares insights on her dog-sitting business and multiple YouTube channels.Encourages balancing AIP with other side gigs for sustainable income growth.Closing Thoughts: A reminder to stay consistent, focus on what you can control, and adjust as needed....

Amazon Influencer Podcast #53: We react to a great post from one of our FB group members

35 min

Welcome to Episode 53 of the Amazon Influencer Podcast! In this podcast, we react to a great post from one of our FB group members, Jeff, about some recommended best practices/learnings from his AIP experience. Thanks, Jeff! Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our latest side hustles. www.facebook.com/groups/amazoninfluencerssuccess/ Our Amazon Influencers course is now for sale at a lower price. Sign up below: https://bit.ly/provenazinfluencer Podcast summary: In this episode of the Amazon Influencer Podcast, we dive into our latest numbers and discuss the challenges and strategies of being Amazon Influencers, particularly when it comes to dealing with suppliers and maintaining commission levels. We reflect on how our numbers have been declining despite putting in significant effort, especially in creating video reviews. Andrew mentions his focus on product reviews, while Jim Ed shares his frustration with lower commissions despite increasing his video output. We emphasize the importance of being strategic with time management and where to focus efforts to maximize returns. We discuss the pros and cons of reviewing free products, especially those with less competition on Amazon, and highlight the need to be cautious when engaging with new suppliers. We advise saying yes to some initial products from new suppliers to build a relationship, but warn against being too picky, which could lead to losing out on future opportunities. The episode also touches on the value of the Creator Connections program, where influencers can choose higher-quality products to review. However, we caution against spending too much time on this, suggesting it may not be the most efficient use of time for everyone. We conclude by discussing the importance of producing quality videos,...

Amazon Influencer Podcast #52: AIP numbers lower again ... what we are doing about it

35 min

Welcome to Episode 52 of the Amazon Influencer Podcast! Yes, AIP numbers are lower again. Is it time to throw in the towel? Hardly! Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our latest side hustles. www.facebook.com/groups/amazoninfluencerssuccess/ Our Amazon Influencers course is now for sale at a lower price for the next few weeks. Sign up below: https://bit.ly/provenazinfluencer Current Challenges: Low Engagement Numbers: Despite increased video output, earnings have declined.Frustration: Despite posting more videos, earnings haven’t matched the effort, leading to frustration.Potential Reasons for Decline Increased Competition:More AIP influencers in the market, leading to saturation.Amazon’s changes in video carousel placement have reduced visibility.Product Relevance:Many reviewed products, particularly from Chinese suppliers, are new and unproven, leading to lower sales.Previously reviewed household items, which are popular and well-reviewed, tend to perform better.Video Quantity vs. Product Quality:High video count doesn’t always equate to higher earnings, especially if the products are not in demand.Strategies to Improve Earnings Diversify Income Streams:Selling Free Products: Leveraging free products received from suppliers by selling them on platforms like Facebook Marketplace or eBay.Paid Video Reviews: Negotiating payment for video reviews, even if commissions are low.Licensing Content to Brands: Potentially earning $500 or more by licensing video content to brands for a limited period.Creator Connections:Get more free products and better deals.Advice for New AIP Participants Getting Started:TikTok as a Gateway: TikTok is currently the most reliable platform for gaining entry into AIP.Avoid Common Pitfalls:Don’t mention Amazon directly in videos to av...

Amazon Influencer Podcast #51: OG Doug (3,000+ AIP videos) Shares his Amazon Influencer Experience and Tips

56 min

Welcome to Episode 51 of the Amazon Influencer Podcast! Jim Ed and Andrew interview an exciting guest Doug who is one of the original AIP members with over 3,000 videos. You'll be sure to learn a ton of things from this one. Make sure to check out a really cool tool that Doug is using to scale your AIP income. Get a 50% discount here when you use this link: https://fluencerfruitconnect.com/dougandniki Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our latest side hustles. www.facebook.com/groups/amazoninfluencerssuccess/ Our Amazon Influencers course is now for sale at a lower price for the next few weeks. Sign up below: https://bit.ly/provenazinfluencer Guest Introduction: Doug shares insights about his impressive numbers and successful business.Doug's numbers are described as aspirational.Discussion with Doug: Challenges in the current Amazon Influencer landscape.Doug's business history and evolution:Importance of producing quality content to answer viewers' questions and influence purchases.Discussion about dealing with poor products and maintaining integrity in reviews.Key Insights: Strategy for selecting products to review.The value of being honest and helpful to build reputation.Balancing between free product reviews and paid promotions.YouTube and TikTok Strategies: Doug shares his approach to creating and repurposing content across multiple platforms.Importance of offsite sales and diversifying content to drive traffic and sales from platforms like YouTube and TikTok.Tools and Software: Introduction to Fluencer Fruit, a tool for evaluating product review opportunities. Check out the link here for a 50% discount (https://fluencerfruitconnect.com/dougandniki)Discussion on how Fluencer Fruit can save time and improve efficiency in selecting products.Final Advice:...

Amazon Influencer Podcast #50: Another Milestone Reached Thanks To Our Listeners

48 min

Welcome to Episode 50 of the Amazon Influencer Podcast! Jim Ed and Andrew celebrate reaching the milestone of their 50th podcast episode. They reflect on their journey and the hosts express gratitude for their supportive listeners and the motivation they draw from them. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our latest side hustles. www.facebook.com/groups/amazoninfluencerssuccess/ Our Amazon Influencers course is now for sale at a lower price for the next few weeks. Sign up below: https://bit.ly/provenazinfluencer Milestone Reflections: The hosts reminisce about their initial goal of reaching 20 episodes, which seemed ambitious at the time. Reaching 50 episodes now feels surreal yet fulfilling. They share humorous anecdotes, including past interactions and playful banter about their early struggles and determination to succeed. Current Updates: Jim Ed discusses wrapping up Amazon Prime Day, sharing their numbers and sales performance. He mentions buying a new business and how his Amazon earnings are funding the down payment. Andrew shares his current performance stats, plans to increase video reviews, and excitement about an upcoming weekend trip. Insights on Working with Suppliers: The hosts provide tips on maximizing relationships with Chinese suppliers, emphasizing the importance of clear communication and efficient product review processes. They discuss the benefits of being accessible on platforms like Instagram for seamless communication with suppliers. Listener Engagement and Community: Jim Ed and Andrew express appreciation for their active Facebook group and the positive feedback they receive. They encourage listeners to join their group, provide feedback, and participate in discussions. We offer coaching in addition to our cour...

Amazon Influencer Podcast #49: Lower Numbers Again and AIP Content Duplication Email

27 min

Welcome to Episode 49 of the Amazon Influencer Podcast! On today's podcast we chat about lower numbers again and why we think that is going on. We also discuss Amazon's recent email about content duplication and the impact on us. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our latest side hustles. https://www.facebook.com/groups/sidehustlesheroeshq Our Amazon Influencers course is now for sale at a lower price for the next few weeks. Sign up below: https://bit.ly/provenazinfluencer Lower Numbers: Is Amazon jacking with the carousel again? Content Duplication Content duplication policies enforced by Amazon, emphasizing the importance of original content and the repercussions of duplicating content. Recent update prohibiting background music in videos to avoid content being muted. Big News of Jim Ed Did he actually buy a business? Stay tuned for what that's all about. Our affiliate partners/links: Want to learn more about Amazon FBA? Check out Proven Amazon Course's free podcast and Facebook Group at the link below: ---> https://bit.ly/ssmfreepodcast Andrew's recommended transcript-based video software that saves a ton of time in editing. This is now also the service we use for our Podcast. ---> https://bit.ly/descriptSHHAIP For feedback/questions or if you'd like to be a guest on our podcast, please email us at sidehustleheroeshq@gmail.com

Amazon Influencer Podcast #48: Jim Ed Hits a New Milestone and Andrew's Latest Experience with Creator Connections

22 min

Welcome to Episode 48 of the Amazon Influencer Podcast! On today's podcast we chat about Jim Ed's latest milestone and Andrew shares his experience with Creator Connections. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our latest side hustles. https://www.facebook.com/groups/sidehustlesheroeshq Our Amazon Influencers course is now for sale at a lower price for the next few weeks. Sign up below: https://bit.ly/provenazinfluencer Video Milestone: Jim Ed celebrates reaching a huge milestone in his video count. Creator Connections: Andrew leads a detailed discussion on Creator Connections, a program enabling influencers to earn additional commissions by promoting specific Amazon products. Key points covered: Opting into campaigns and earning higher commissions (e.g., from 2% to 10%). The process involves messaging companies for samples before opting into campaigns. Potential risks of not fulfilling campaign requirements and the importance of adhering to program guidelines. Our affiliate partners/links: Want to learn more about Amazon FBA? Check out Proven Amazon Course's free podcast and Facebook Group at the link below: ---> https://bit.ly/ssmfreepodcast Andrew's recommended transcript-based video software that saves a ton of time in editing. This is now also the service we use for our Podcast. ---> https://bit.ly/descriptSHHAIP For feedback/questions or if you'd like to be a guest on our podcast, please email us at sidehustleheroeshq@gmail.com

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