On the design attitude: the perspective of a practitioner-scholar
32 min
Mariana Amatullo is a practitioner-scholar, academic leader,and design strategist with a global practice. She is currently the National Dean of the School of Architecture, Art and Design at Tecnologico De Monterrey. Previously, she was Professor of Strategic Design and Management at the School of Design Strategies at Parsons where she also held a series ofVice-Provost roles at The New School. Before The New School, Mariana co-founded and led the award-winning Design matters social impact department at the Art Center College of Design in California. Mariana's teaching, mixed methods research and consulting emphasize the role of design as a cognitive approach for transforming organizational culture and driving societal impact. Mariana is the recipient of numerous design and socialinnovation awards like Fast Company’s Co-Design 50 designers Shaping the future. In this episode, Mariana shared her journey from Humanities, Art History to a practice in design and a PhD in Management, and now being the National Dean of theSchool of Architecture, Art and Design at Tecnologico De Monterrey. The common thread across her diverse experiences and projects (at the intersection of design, sustainability, social innovation and organizational learning) is curiosity.She explained us the origins of the term practitioner-scholar and why she adopted it to describe her work as a boundary-spanner. Mariana described how she extended Boland and Collopy's concept of design attitude in her research on how designers reacted to challenges. She discussed the 5 dimensions of the design attitude: tolerance to ambiguity, empathy, creativity, connecting multiple perspectives, and engagement with aesthetics. Last, we talked about Mariana's perspective as an educator. She stressed the importance of nurturing inquiry, critical thinking and creativity by protecting reading, conversations and making. To learn more about Marianna's work, follow her on LinkedIn: https://www.linkedin.com/in/mariana-victoria...