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Content Plan

Digital & AI Decoded

A Marketing , Business and Technology podcast

#17 in Marketing · 🇮🇪
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About the show

Does your business know where to start with AI and digital marketing? If not, it could be costing you time, clarity and opportunities. Digital & AI Decoded is the podcast for Irish businesses, SMEs and teams who want practical advice. Hosted by the team at Content Plan, each episode breaks down useful tools, real business examples and simple ways to improve how you use AI, digital marketing, content and automation. We focus on what actually helps: clearer marketing, better workflows, smarter use of tools and more confidence in a fast-changing digital world. AI and digital marketing do not have to be overwhelming. Subscribe to Digital & AI Decoded and learn how to use them in a practical, human and business-focused way.

Newest episodes

#11: Canva for Business: Better Content, Smarter Design & Practical AI Tools

1 hr 26 min

In this episode of Digital & AI Decoded, Sinéad Walsh is joined by Elish Bul-Godley, Canva Ambassador and certified community trainer Debbie Ringwood, and Karen O’Beirne of Timeless Ceremonies to discuss how businesses and organisations can get more from Canva, and why a good tool does not automatically mean good content. They cover the mistakes people make most often, how to tailor templates so your content looks like your brand, and how to set up a Brand Kit that keeps your colours, fonts and voice consistent. Karen explains how she learned Canva as a complete beginner and now uses it for her ebooks and a month of social media posts at a time. Debbie and Elish also demonstrate Canva live, including the dashboard, brand templates, the accessibility checker, Magic Write, Bulk Create and Canva AI presentations, so the video version is worth watching if you can. View the full episode page and resources -- Let’s work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan

#10: Stop Asking AI for Answers: Use It to Think Better

1 hr 4 min

In this episode of Digital & AI Decoded, Niall Devitt, Elish Bul-Godley, Denis Jastrzebski and Marie Ryan discuss why AI works better as a thinking partner than an answer machine, and how to use it to plan and make better decisions. They cover how to get AI to question and challenge you, how to look at a problem from different perspectives and where AI should not be trusted, with a focus on business owners and teams who want practical ways to think things through. You'll also hear prompts and frameworks including devil's advocate, tree of thought, SWOT, PESTLE and the CFI framework, along with a three-chat test for getting honest feedback and a way to rehearse a difficult conversation with AI. View the full episode page and resources -- Let's work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan

#9: Are You Making the Most of Your Local Enterprise Office?

52 min

If you're starting, running or growing a business in Ireland, your Local Enterprise Office could offer more support than you realise. In this special episode of Digital & AI Decoded, Elish Bul-Godley is joined by Caoimhe Delany from Meath Local Enterprise Office, Barbara McAteer of Josie's Botanicals and Jill O'Meara of Jill O'Meara Photography to explore the practical supports available to small businesses and what happens when business owners actually put those supports to use. They discuss mentoring, training, networking, digital transformation, productivity programmes and financial supports, alongside real examples of how Jill and Barbara have used LEO support to improve their websites, systems, marketing and day-to-day operations. View the full episode page and resources -- Let’s work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan

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All episodes

#11: Canva for Business: Better Content, Smarter Design & Practical AI Tools

1 hr 26 min

In this episode of Digital & AI Decoded, Sinéad Walsh is joined by Elish Bul-Godley, Canva Ambassador and certified community trainer Debbie Ringwood, and Karen O’Beirne of Timeless Ceremonies to discuss how businesses and organisations can get more from Canva, and why a good tool does not automatically mean good content. They cover the mistakes people make most often, how to tailor templates so your content looks like your brand, and how to set up a Brand Kit that keeps your colours, fonts and voice consistent. Karen explains how she learned Canva as a complete beginner and now uses it for her ebooks and a month of social media posts at a time. Debbie and Elish also demonstrate Canva live, including the dashboard, brand templates, the accessibility checker, Magic Write, Bulk Create and Canva AI presentations, so the video version is worth watching if you can. View the full episode page and resources -- Let’s work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan

#10: Stop Asking AI for Answers: Use It to Think Better

1 hr 4 min

In this episode of Digital & AI Decoded, Niall Devitt, Elish Bul-Godley, Denis Jastrzebski and Marie Ryan discuss why AI works better as a thinking partner than an answer machine, and how to use it to plan and make better decisions. They cover how to get AI to question and challenge you, how to look at a problem from different perspectives and where AI should not be trusted, with a focus on business owners and teams who want practical ways to think things through. You'll also hear prompts and frameworks including devil's advocate, tree of thought, SWOT, PESTLE and the CFI framework, along with a three-chat test for getting honest feedback and a way to rehearse a difficult conversation with AI. View the full episode page and resources -- Let's work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan

#9: Are You Making the Most of Your Local Enterprise Office?

52 min

If you're starting, running or growing a business in Ireland, your Local Enterprise Office could offer more support than you realise. In this special episode of Digital & AI Decoded, Elish Bul-Godley is joined by Caoimhe Delany from Meath Local Enterprise Office, Barbara McAteer of Josie's Botanicals and Jill O'Meara of Jill O'Meara Photography to explore the practical supports available to small businesses and what happens when business owners actually put those supports to use. They discuss mentoring, training, networking, digital transformation, productivity programmes and financial supports, alongside real examples of how Jill and Barbara have used LEO support to improve their websites, systems, marketing and day-to-day operations. View the full episode page and resources -- Let’s work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan

#8: Build an AI Assistant Before You Build an AI Agent

1 hr 2 min

In this episode of Digital & AI Decoded, Niall Devitt, Denis Jastrzebski and Marie Ryan discuss why businesses should learn to build a useful AI assistant before jumping straight into AI agents. They cover prompting, business context, roles, rules, knowledge bases and human review, with a focus on choosing repetitive tasks where AI can genuinely save time rather than introducing technology for the sake of it. You’ll also hear practical prompts you can use to teach AI about your business, improve your instructions and prioritise the actions that matter, along with advice on measuring whether an assistant is actually saving time before moving towards agentic AI. View the full episode page and resources -- Let’s work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan

#7: Video in 2026: What Works, What Doesn’t & Where AI Fits

54 min

In this episode of Digital & AI Decoded, Sinéad Walsh, Denis Jastrzebski, Paulina Jastrzebski and Andy discuss what businesses actually need to create effective video in 2026 and why expensive equipment is not always the answer. They cover short-form video, hooks, audio, authenticity, production quality and how businesses can decide when a smartphone is enough and when professional production makes sense. You’ll also hear where AI fits into video planning, transcription, editing and repurposing, along with practical tools including CapCut, Mosaic, Rev and Adobe Podcast and a simple five-video challenge to help you start creating. View the full episode page and resources -- Let’s work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan

#6: Getting Found in 2026: Google, AI Search & What’s Changing

1 hr 3 min

In this episode of Digital & AI Decoded, Elish Bul-Godley, Sinéad Walsh, Denis Jastrzebski and Niall Devitt discuss how search is changing as Google AI Overviews, ChatGPT, Gemini and other platforms become part of how people find information and businesses. They cover what traditional SEO still gets right, why websites continue to matter and how experience, useful content, customer reviews, schema markup and wider brand mentions can influence visibility across both Google and AI search. You’ll also hear practical approaches to local SEO, FAQs, E-E-A-T, empathy mapping and using tools such as Google Business Profile, Ahrefs, Semrush and Google Analytics to understand and improve how your business gets found. View the full episode page and resources -- Let’s work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan

#5: The EU AI Act Is Here: What Should Businesses Do Now?

48 min

In this episode of Digital & AI Decoded, Denis Jastrzebski speaks with Alan Thornton, founder of ai-compliance.app, about what the EU AI Act means for businesses now and what organisations should be putting in place as its requirements continue to take effect. They cover the Act's risk-based approach, AI literacy, transparency, shadow AI, human oversight and why businesses need to understand which AI systems are already being used across their organisation. You’ll also hear practical steps for creating an AI inventory, maintaining evidence, developing tool-agnostic policies and using the EU AI Act Compliance Checker as a starting point. View the full episode page and resources -- Let’s work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan

#4: AI for Everyday Work: Useful, Risky or Overhyped?

55 min

In this episode of Digital & AI Decoded, Denis Jastrzebski, Elish Bul-Godley and Sinéad Walsh discuss where AI is genuinely useful in everyday work, where it creates additional risk and when introducing AI can actually make a process more complicated. They cover AI-assisted data analysis, content creation, keyword research, customer service and administration, with a focus on practical ways SMEs can identify tasks that are worth automating. You’ll also hear how Gemini, Claude, Canva, Jasper and Zapier are being used in real workflows, why AI outputs need to be checked and how to stress test AI before relying on it for customer-facing work. View the full episode page and resources -- Let’s work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan

#3: What Makes Good Digital Content Now?

1 hr 3 min

In this episode of Digital & AI Decoded, Niall Devitt, Elish Bul-Godley, Sinéad Walsh and Denis Jastrzebski discuss what actually makes good content and why audience value, authenticity and clear objectives matter more than simply creating more posts. They cover customer-focused content, video, user-generated content, content funnels and common mistakes businesses make when they focus on views, likes or constant sales messages instead of building relationships with the right audience. You’ll also hear practical approaches including content pillars, content calendars, calls to action, custom GPTs and a three-stage approach to using AI for content planning and creation. View the full episode page and resources -- Let’s work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan

#2: Start With the Problem, Not the Tech

55 min

In this episode of Digital & AI Decoded, Niall Devitt is joined by Sinéad Walsh and Denis Jastrzebski from Content Plan to discuss why businesses should start with the problem rather than the technology. They explore why websites, social media advertising and AI tools sometimes fail to deliver results, and why the real issue may relate to customer targeting, messaging, internal processes, skills or available time. You’ll also hear practical guidance on root cause analysis, customer segments, standard operating procedures and mapping a business workflow before introducing AI or automation. View the full episode page and resources -- Let’s work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan

#1: Digital Marketing and AI: What’s Changed and What Matters

58 min

In this first episode of Digital & AI Decoded, Niall Devitt is joined by Eilish Bul-Godley and Denis Jastrzebski from Content Plan to look at where Irish businesses should start with AI, digital marketing and the tools that are changing everyday work. They discuss why digital marketing is now simply part of marketing, why customer trust matters more as AI-generated content increases, and how SMEs can begin using AI in practical ways without getting lost in the hype. You’ll also hear simple explanations of prompts, AI agents, content calendars, customer segments and tools including Canva, Claude and Zapier. View the full episode page and resources -- Let’s work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan

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