Sarah Thomson - Online Social Butterfly

Digital Queens

About the show

Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things it takes to run a business in this social circus.

Newest episodes

EP226 - The life juggle with Emily Fogg

Nov 10, 2026 25 min

In this episode, I chat with Emily Fogg from Wise Hour Education, a returning guest with a passion for education and family. Emily shares her journey of leaving a secure teaching career to start her own business, driven by the need for quality tutoring for children with learning difficulties. We dive into what it means to run a successful business while raising young children and the reality of balancing family dynamics with entrepreneurial ambitions. She also shares her strategies for managing guilt and finding support, reassuring listeners that it’s okay to let some things slide. Our conversation touches on the societal pressures that influence parenting decisions and the importance of pursuing one's passions as a role model for our children. Emily's insights offer a refreshing perspective on balancing ambition and family life, providing practical advice for those navigating similar journeys. Tune in for an inspiring discussion about the realities of juggling business and family. Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

EP225 - What you need in 2027 Part II

Nov 3, 2026 22 min

In this episode, I share the final six lessons from my experience updating the Digital Queens Mastermind. Last week, I covered the first twelve, so if you haven't listened to that, I recommend starting there. Today, I focus on the importance of letting go of what's not working, even if it means saying goodbye to ideas you initially loved. I dive into why simplifying your offerings can make it easier for clients to say yes and how fewer, more meaningful options can enhance the client experience. We also explore why smaller can be better, especially when it comes to creating a personal and connected environment. I talk about the benefits of offering multiple opportunities for clients to join your programmes, aligning with their timing and needs. Finally, I stress the importance of checking what's competing for your clients' time and being considerate of their commitments. These insights are aimed at helping you plan for 2027 with a focus on simplicity, client-centric offerings, and effective time management. Whether you're an entrepreneur or business owner, these lessons can guide you in refining your strategies and enhancing your business outcomes. Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

EP224 - What you need in 2027 Part I

Oct 27, 2026 26 min

In this episode of The Digital Queens Podcast, I dive into what your business needs for 2027, drawing from my own experiences in redesigning the Digital Queens Mastermind. I've learned so much this year, including what worked, what didn’t, and how taking feedback seriously can truly transform your business. I share the story of a mastermind I was part of that transitioned to a more flexible structure, and how that inspired me to rethink the way I serve my own community. This isn’t just about my mastermind; it’s about actionable lessons for any business, whether you're offering a service, selling a product, or running a membership. From understanding your client's real needs to implementing small changes that have a big impact, this episode is packed with insights. You'll hear about creating a rhythm in your business, making it easy for clients to say yes, and the importance of planning with room to pivot. Get ready to jot down ideas you can implement this week for a more impactful and client-focused business strategy. Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

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All episodes

EP226 - The life juggle with Emily Fogg

Nov 10, 2026 25 min

EP225 - What you need in 2027 Part II

Nov 3, 2026 22 min

EP224 - What you need in 2027 Part I

Oct 27, 2026 26 min

EP223 - Heidi Anderson

Oct 20, 2026 26 min

In this episode, I chat with Heidi Anderson, a powerhouse in the world of public relations. Heidi, known for her candidness and infectious energy, shares her journey from breakfast radio host to successful entrepreneur. We delve into her unique approach to PR, which revolves around amplifying personal stories to build powerful brands. Heidi discusses how her background in media has shaped her passion for storytelling and how she helps clients realise the potential of their stories. This episode is a must-listen for entrepreneurs eager to leverage their unique stories to grow their business and brand. Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

EP222 - Planning for 2027

Oct 13, 2026 21 min

In this episode, I chat about the importance of starting to plan for 2027, even though we're only in October. As the year winds down, it's crucial to review the past months and consider how to set yourself up for success in the coming year. I share insights into why Q4 is the perfect time for this, particularly because the end of the year can become a blur with holidays and exhaustion setting in. Together, we'll explore how to conduct a thorough business review, examining revenue patterns, top-performing offers, and effective content. I also delve into the power of using AI to analyse your social media and email performance, ensuring you know what worked and what didn't. By understanding these key elements, you can make informed decisions about what to keep, stop, and start in your business for the next year. Finally, I encourage you to block out time for rest and holidays, organise your calendar for 2027, and set realistic goals. This episode is packed with practical advice and actionable steps to help you feel prepared and energised as you head into the new year. Let's make this planning process an empowering journey! Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

EP221 Amanda Hobley

Oct 6, 2026 20 min

In this episode, I chat with the incredible Amanda Hobley, a holistic health practitioner with a passion for supporting overwhelmed women. Amanda shares her journey from being a flight attendant to becoming a naturopath, and how she discovered the transformative power of Body Talk. We delve into what Body Talk is and how it works, highlighting its potential to bring awareness and a shift in perspective for those feeling overwhelmed and disconnected from their bodies. We discuss the importance of checking in with ourselves, setting boundaries, and maintaining our energy. Amanda provides practical insights into how we can manage stress and create moments of calm amidst our busy lives. Her approach encourages self-awareness and empowers us to take control of our well-being without feeling guilty for prioritising ourselves. Listeners will find value in Amanda's personal stories and practical strategies. Whether you're a woman juggling business and family or simply seeking more balance, this episode offers a wealth of wisdom and actionable advice to help you navigate life's challenges with grace and presence. https://www.amandahobleynaturopath.com.au https://www.facebook.com/AmandaHobleyNaturopath https://www.instagram.com/amandahobleynaturopath https://www.linkedin.com/in/amandahobley Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

EP220 - Lauren Krepp’s AI Revolution

Sep 29, 2026 24 min

In this episode, I chat with the inspiring Lauren Krepp, an online business strategist who has created the Everyday Sales Engine—an AI-powered system that allows entrepreneurs to build sales engines from anywhere, even a caravan by the beach! We dive into Lauren's entrepreneurial journey, from running a successful bookkeeping practice to creating innovative AI tools that empower women in business. Lauren shares her personal story of burnout and the pivotal moment that led her to re-evaluate her business and life goals. Feeling trapped by the demands of her previous business, she vowed to create a life of freedom, which she now enjoys while travelling around Australia with her family. Throughout our conversation, we discuss the impact of AI in business, particularly for women juggling multiple responsibilities. Lauren's Everyday Sales Engine is designed to simplify and automate tasks, offering support for those with chronic illnesses or busy lives. This episode is a must-listen for anyone looking to harness AI to create a more efficient, sustainable business. https://www.facebook.com/laurenkrepp https://www.instagram.com/laurenkrepp http://laurenkrepp.net Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

EP219 - Networking with Clare

Sep 22, 2026 27 min

In this episode, I chat with the wonderful Clare from Pen and Paper Girl. Clare is not just my amazing virtual assistant but also the founder of Coffee at the Coast, a vibrant networking group. We dive deep into Clare's journey of establishing this community to fill a much-needed gap for local connections north of Perth. With her natural talent for connecting people, Clare has built a unique space where women can come together to share ideas, support each other, and grow their businesses. We discuss the inspiration behind Coffee at the Coast and the profound impact it's had on the local community. Clare shares her insights on the power of networking and how simply having a coffee and chat can lead to life-changing opportunities. We also cover practical tips for those feeling daunted by networking events, emphasising the importance of showing up as your authentic self. Listeners will gain valuable insights on building meaningful connections and the benefits of stepping out of their comfort zones. Whether you're a seasoned business owner or just starting, Clare's story and advice will inspire you to embrace the power of local networking. Instagram - https://www.instagram.com/penandpapergirl_wa/ Instagram - https://www.instagram.com/coffeeatthecoast Facebook - https://www.facebook.com/Penandpapergirlwa LinkedIn - https://www.linkedin.com/in/penandpapergirlwa/ Website: https://penandpapergirl.com.au/ Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

EP218 - Your Digital Product Ladder Part II

Sep 15, 2026 23 min

In this episode, I dive into the next steps of building your digital product ladder. If you missed part one, I recommend going back to episode 217 to get the full picture. Today, we're not simply ticking off a list of digital products to create; we're using the ladder as a diagnostic tool to pinpoint where your business might be stuck. I guide you through five common scenarios, helping you identify which rung you should focus on next. Whether you're just starting with a tiny audience or need to convert one-off buyers into recurring members, I offer practical advice tailored to your business's current stage. This episode is all about building from the bottom up, avoiding the temptation to skip steps or rush to launch that 'big sexy' offer without the foundation in place. I also share key red flags that indicate you might be building the wrong product next. From ensuring you have buyers to invite to a mastermind, to not skipping the crucial lead magnet and low-ticket offers, these insights will help you avoid common pitfalls. By the end, you'll know exactly which steps to take to grow your business strategically and sustainably. Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

EP217 - Understanding Your Digital Product Ladder

Sep 8, 2026 22 min

In this solo episode of The Digital Queens Podcast, I explore the concept of the digital product ladder, a framework designed to guide your audience through a sequence of offers that build trust and commitment. I begin by defining what a digital product is and how it differs from traditional products, emphasising its scalability and potential for business owners to package their expertise. I then dive into the various rungs of the ladder, starting with lead magnets, which are designed to attract and convert strangers into leads. From there, I explain the importance of low-ticket offers and mini-courses in nurturing those leads into buyers. We also discuss full courses, memberships, and masterminds, and how each fits into the broader strategy for engaging and retaining your audience. This episode is all about shifting your mindset from having a scattered array of products to a structured system that guides your customers logically through your offerings. By the end, you'll gain a clear understanding of how to create a compelling digital product ladder tailored to your business, setting the stage for next week's episode where we'll explore which rungs you need and how to prioritise their development. Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

EP216 - Inclusivity in Business - Vanessa from Handmade Pride

Sep 1, 2026 24 min

In this episode, I chat with Vanessa from Handmade Pride about her inspiring journey and how we can all contribute to creating safe spaces for the LGBTQIA+ community. Vanessa shares her personal story of coming out and navigating life as a lesbian woman in both corporate and entrepreneurial settings. We delve into the challenges she faced in being true to herself and the importance of representation and inclusivity in business. Vanessa offers practical advice for business owners who want to ensure their environments are welcoming and inclusive. This conversation is a heartfelt reminder of the power of kindness, respect, and authenticity. Listeners will find value in Vanessa's insights on fostering genuine connections and supporting diversity, both in their personal lives and businesses. www.handmadepride.com.au http://instagram.com/handmadepride Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

EP215 - Becoming an Influencer with Lexi

Aug 25, 2026 27 min

In this episode, I chat with Lexi Blaik, the vibrant force behind the popular Instagram account Lexi in Wonderland. We dive into her journey as an American influencer living in Australia, and how she transitioned from a full-time job in an animal shelter to becoming a social media sensation. Lexi shares her insights on the unexpected support from strangers online and how it encouraged her to keep sharing her experiences. We explore the nuances of cultural differences that fascinate her followers and discuss how Lexi crafts compelling content that resonates with her audience. We also delve into her new venture, Social Butter Studios, where she helps small businesses and content creators refine their social media strategies. This episode is packed with practical advice for business owners looking to harness the power of storytelling in their digital marketing efforts. - Lex in Wonderland (@lex_inwonderland ) Social Butter Studios (@socialbutter_studios ) Socials links for shownotes: - Lex in Wonderland (@lex_inwonderland ) Social Butter Studios (@socialbutter_studios ) Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

EP214 - ’Who Gave You The Right: AI Authorship’

Aug 18, 2026 24 min

In this episode, I delve into the multifaceted topic of AI disclosure, watermarks, and authorship. This conversation is sparked by the recent changes across platforms like Instagram, Substack, and Claude, where AI involvement is being more transparently marked. I share my own experiences and thoughts on how these changes impact content creators, especially in terms of originality and authorship. We explore the distinction between AI-assisted and AI-generated content and how various platforms are handling this differentiation. I also discuss how these changes are driven by the EU AI Act, which mandates transparency in AI-created content, and how this legislation is applied unevenly across different platforms. Throughout the episode, I encourage listeners to consider their own stance on AI use and its implications for personal branding and professional reputation. This conversation is especially relevant for business owners who utilize AI to manage their workload. Join me as we navigate this evolving landscape and reflect on the role AI plays in our content creation processes. AI assistance is not authorship. If I wrote the idea, the argument, the meaning, the emotional core, and the final judgment, then it is my work. If Claude helped translate it, polish a sentence, or make it clearer, that does not suddenly make Claude the author. But a watermark absolutely changes how people perceive authorship. People are not going to say, “Claude may have been involved in processing this text.” They are going to say, “AI wrote this.” Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

EP213 - Empowering Women Globally with Priya & Kerrie from Lioness

Aug 11, 2026 31 min

In this exciting episode, I'm joined by the inspiring duo Priya Ravindra Kalyanimath and Kerrie Lee Brown, the founders of Lioness Global Initiatives. We delve into their shared vision of uniting women worldwide through transformative travel experiences. Priya shares her journey from launching Poonar, a sustainable luxury brand, to creating impactful global initiatives. Kerrie, with her rich media background, highlights the importance of authentic connections and transformational leadership. We explore their upcoming expedition to South India, designed to offer women a blend of cultural immersion, leadership training, and peer exchange. This episode is a must-listen for women entrepreneurs looking to expand their horizons and embrace global sisterhood. Socials links for shownotes: https://www.instagram.com/kerrieleebrown/ https://www.linkedin.com/in/kerrieleebrown/ https://www.facebook.com/KerrieLeeBrown https://www.youtube.com/@kerrieleebrown https://kerrieleebrown.com/ https://www.thelionessglobal.com/homepage https://www.facebook.com/people/Lioness-Global-Initiatives/61572365502120/ https://www.instagram.com/lioness_global_initiatives/ https://www.linkedin.com/company/lioness-global-initiatives%E2%84%A2 https://www.linkedin.com/in/priyaravindra/ ‌ 1. Kerrie and Priya expedition@thelionessglobal.com 2. Priya Ravindra priya@punar.com.au Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

EP212 - Ken from Ease-Up Virtual Solutions

Aug 4, 2026 28 min

In this episode, I chat with the inspiring Ken from Ease-Up Virtual Solutions, a VA agency that has been an integral part of my business. Ken shares her journey from being a preschool teacher in the Philippines to becoming a successful virtual assistant and now the proud owner of her own agency. We also delve into the misconceptions about working with VAs and how building a strong working relationship can lead to incredible results. If you're considering hiring a VA or running an agency, this episode is packed with practical advice and heartfelt stories that will inspire you to explore new possibilities. LinkedIn Profile: linkedin.com/in/kennethjoybersamin Instagram: Ease-Up Virtual Solutions Facebook: Ease-Up Virtual Solutions Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

EP211 - The Real Problem With Your Sales Page

Jul 28, 2026 20 min

In this episode, I chat about the real problem with your sales page and why those minor tweaks might not be the solution. Following on from last week's deep dive into sales pages, today I focus on understanding conversion rates and why traffic is often the overlooked culprit when sales pages don't seem to perform. I share industry benchmarks, revealing that a 6.6% conversion rate is actually solid, and why obsessing over button colours isn't the fix you might hope for. Instead, it's all about driving more traffic to your page, using strategies like organic social, email lists, SEO, and collaborations. I also stress the importance of data, recommending tools like Google Analytics to help you avoid guessing and start knowing. Tune in to gain practical insights and improve your sales page's effectiveness! Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

EP210 - What Is A Sales Page And Why It Matters

Jul 21, 2026 27 min

In this episode, I chat about sales pages and why they matter for your business. I'm really excited to share this because I often see my coaching clients with great offers but no effective way to seal the deal. We dive into what differentiates a sales page from a landing page and your website, emphasising why this distinction is crucial. You'll learn the six key elements every sales page needs to convert effectively, from a compelling headline to social proof. I also touch on common mistakes like over-designing and making sales pages do too much. By the end, you'll have practical tips on building a sales page efficiently, including using Claude to make the process quicker. This episode is packed with insights to help streamline your sales process and close more deals, so tune in and take some notes! Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

EP209 - Half Loved to Wildly Loved with Navee Sparkle

Jul 14, 2026 29 min

In this episode, I chat with the wonderful Navi Sparkle, who shares her incredible journey from a challenging marriage to becoming a successful relationship coach. Navi opens up about the personal struggles she faced, including a cancer diagnosis, and how these experiences shaped her path to helping high-achieving women find love. We dive into her ACC Love Formula, which stands for Attraction, Connection, and Commitment, and how it can transform relationships. Navi's insights on embracing vulnerability, understanding personal desires, and fostering meaningful connections are invaluable for anyone seeking deeper relationships. Her story is a testament to resilience and the power of love. www.naveesparkle.com https://www.instagram.com/navee_sparklebdw/ https://www.facebook.com/profile.php?id=100077032028710 Connect with Online Social Butterfly 💗 📷 Instagram f Facebook 🧵 Threads 📌 Pinterest 🎧 Spotify 🍎 Apple Podcasts ▶ YouTube

EP208 - AI with Intent Insights with Tania Carcenac

Jul 7, 2026 26 min

In this episode I chat with Tania Carcenac from AI with Intent about making AI genuinely useful for small business owners. Tania shares how she moved from life coaching into AI support, why intention and values should guide the way we use AI, and how her “Out of Your Head” service helps business owners set up practical, personalised systems. We talk about automating repetitive tasks, staying curious about AI, and using technology to create more time for the work you actually enjoy. Socials links for shownotes: https://www.aiwithintent.com.au @tania.carcenac Quiz (free): https://www.aiwithintent.com.au/quiz Back Pocket Guide ($17): https://taniacarcenac.myflodesk.com/back-pocket-guide OOYH offer page: https://www.aiwithintent.com.au/out-of-your-head Connect with Online Social Butterfly 💗 Instagram Facebook TikTok Pinterest Spotify Apple Podcasts YouTube

EP207 - Building Trust Through Awards with Lauren from The Audacious Agency

Jun 30, 2026 29 min

In this week's episode, I chat with the fabulous Lauren from The Audacious Agency about the often overlooked power of entering and winning awards in business. Lauren shares her journey of establishing a premier profile-building agency and opens up about how awards have transformed careers and businesses, including a memorable story about a start-up product competing against Google—and winning! We get into the nitty-gritty of why every business, regardless of size, should consider entering awards and how the process itself can be transformative. Lauren also dispels myths about needing to be 'big enough' to win and gives actionable tips on leveraging those wins. As always, our conversation is filled with practical advice and insights tailored for our digital-savvy audience. https://www.linkedin.com/in/laurenclemett/ Lauren Clemett https://theaudaciousagency.com The Audacious Academy - theaudaciousagency.com

EP206 - The one metric you need in your business

Jun 23, 2026 22 min

### Episode Names 1. EP01 - The Metric You're Missing 2. EP01 - Discover Your Key Business Metric 3. EP01 - Customer Lifetime Value Secrets 4. EP01 - Boost Business with One Metric 5. EP01 - Reap Rewards from Repeat Revenue ### About the Guest(s) I'm Sarah Thomson, your host here to guide you through the ups and downs of digital business. With years of experience in marketing and business growth, I've navigated countless metrics and strategies. In this episode, I'll be breaking down the essential metric that can transform your business success. ### Episode Summary In this episode of The Digital Queens Podcast, we delve into understanding the one metric that can transform your business: the customer lifetime value (CLV). While many entrepreneurs focus on metrics like followers, open rates, or sales without context, it’s the repeat customer revenue that truly indicates business health. I discuss the misleading nature of vanity metrics and highlight how sustainable growth comes from nurturing existing customers. Join me as I guide you through calculating and appreciating the importance of CLV. Understand that tracking how much value your repeat customers bring vs. acquiring new ones is key to long-term stability and growth. Let's ditch the vanity stats and play the long game for lasting success! ### Key Takeaways 1. Customer Lifetime Value trumps other metrics. 2. Repeat customers signify business health. 3. High CLV means lower marketing costs. 4. Focus on improving customer experience. 5. Track CLV monthly for informed strategies. ### Notable Quotes 1. "Followers don't equal customers—it's a vanity number." 2. "Sustainable growth comes from repeat customers." 3. "Ask why customers aren’t coming back, not how to get more." 4. "Your repeat customer revenue is your business' health check." 5. "Obsessing over CLV guides better business decisions."

EP205 - Stop trying to do it all

Jun 16, 2026 23 min

Hey there, lovely listeners! In this episode, we dive into the unique challenges of being a woman in business. We discuss how the cognitive load impacts us differently compared to men and why it's not just about being busy, but avoiding burnout. I share striking statistics on women's mental loads at home, caregiving, and the business world, highlighting how these influence decision fatigue, undervaluing time, and saying yes too often. We talk about practical strategies for delegation, setting boundaries, and lowering domestic standards. Remember, it's not about perfection but surviving and thriving in a system stacked against us. Your business can come first, it's okay to say no and prioritise yourself! **Key Takeaways** 1. Women carry a disproportionate mental load. Prioritize self-care. 2. Undervaluing your time leads to burnout. Charge your worth. 3. Delegate tasks at home and in business to lighten your load. 4. Boundaries aren't selfish; they're necessary for mental health. 5. One action can ripple positively. Start by saying yes to help.

EP204 - LinkedIn Strategies with Kate Merryweather

Jun 9, 2026 26 min

This week, I'm joined by Kate Merryweather, LinkedIn coach extraordinaire. We dive into LinkedIn, discussing how a platform once deemed intimidating and corporate can be your golden ticket for business visibility. Kate shares her transition from copywriter to LinkedIn coach, driven by demand for her expertise. We chat about the fear and mindset barriers LinkedIn presents, especially for women, and how showing up authentically can change perceptions. Kate emphasises storytelling and authenticity as key trends, demystifying LinkedIn for business growth. With actionable tips and humorous anecdotes, this episode is your LinkedIn confidence booster! Let's get visible! katemerryweather.com.au Linkedin LinkedIn Show Up School **Key Takeaways:** 1. Authenticity and storytelling drive LinkedIn success. 2. Overcome LinkedIn fear by embracing visibility. 3. Ask audience-focused questions to engage effectively. 4. Repurposed Instagram content often underperforms on LinkedIn. 5. Embrace diverse voices to transform LinkedIn culture.

EP203 - Stop Doom-Scrolling and Start Winning

Jun 2, 2026 21 min

In today's episode, I'm diving deep into a topic that might make you feel a bit uncomfortable: disconnecting and unplugging. If you're anything like me, you’ve probably found yourself endlessly scrolling through social media, feeling overwhelmed, and possibly even inadequate. The truth is, most of us are online more than we should be, often not in ways that benefit ourselves or our businesses. This episode is about recognizing the cycle of social media addiction, understanding the real costs—like decision fatigue and burnout—and implementing boundaries. I'll share personal insights and practical steps that have helped me, such as having sacred offline time and aggressively unfollowing sources of negative comparison. Let’s explore how taking time offline can actually spark creativity and clarity in our businesses. Trust me, your best ideas are waiting for you off the screen! **Key Takeaways:** 1. Unplug regularly to clear your mind and spark creativity. 2. Avoid decision fatigue by making routine decisions easy. 3. Be proactive, focusing on your business strategy. 4. Set offline boundaries to recharge. 5. Unfollow negativity; protect your self-esteem.

EP202 - End of Financial Year Tips with Mel from ADHD Village

May 26, 2026 21 min

In this episode, I chat with Mel Stibs from ADHD Village about the unique challenges and rewards of running a business while managing ADHD. We explore why end-of-financial-year tasks can be particularly daunting for neurodivergent individuals and how Mel's innovative approach can transform these potential stressors into manageable and even enjoyable tasks. Mel shares her personal experiences, highlighting the common issues faced by ADHD business owners, such as avoidance and emotional dysregulation. Her upcoming 'Finance Party' offers a dynamic and supportive environment for those looking to tackle financial tasks with guidance and camaraderie. It’s a must-listen for anyone navigating similar challenges! Show up & Slay the Pile Mel Stibbs (@adhdvillage) • Instagram profile https://www.linkedin.com/in/melstibbs Show up & Slay the Pile ### Key Takeaways 1. Embrace your unique brain - find systems that work for you. 2. Body doubling can enhance productivity. 3. Avoidance and procrastination are common but manageable. 4. Seek environments that foster support and understanding. 5. Turn financial chores into engaging tasks with community support. ### Notable Quotes 1. "Our brains need something that really gets us." 2. "Finance tasks can become a supportive group activity." 3. "Emotional regulation is key in a neurodiverse world." 4. "We can end the shame cycle with understanding and support." 5. "Being gentle with yourself is necessary for self-understanding."

EP201 - Marketing in the Age of AI

May 19, 2026 23 min

In this episode, I dive into a conversation about the intersection of AI and marketing, focusing on how small business owners can effectively integrate AI tools without losing sight of core marketing strategies. I share insights into how I first explored AI three years ago and have continued to delve into it, recognising the importance of understanding AI's role in marketing. It's crucial to distinguish AI as a tool, not a strategy, and focus on foundational aspects like knowing your customer, having a clear offer, and reaching the right audience. I offer practical tips for data analysis, optimising Google profiles, and engaging with existing customers, emphasising that no tool can replace authentic human connections. Feel inspired and equipped with ideas to enhance your marketing efforts using AI strategically. Key Takeaways: 1. AI is a tool, not a strategy. 2. Know your target audience inside and out. 3. Optimise Google profiles for visibility. 4. Prioritise customer relationship building. 5. Use AI for data analysis, not just content creation.

EP200 - Celebrating 200 Podcast Episodes

May 12, 2026 21 min

Hey everyone! Today marks a special milestone as we celebrate 200 episodes of the Digital Queens Podcast! 🎉 Join me as I reflect on my journey from launching as the Social Circus to becoming the Digital Queens. I'll share what I've learned about branding, the importance of consistency, and why polling your audience can be a game-changer. Celebrating milestones and highlights include hitting #1 in Australian marketing podcasts and fostering female empowerment by giving voice to 40 women who'd never been on a podcast before. Whether it was feedback on the preferred length of episodes or diving deep into popular topics like AI, my aim has always been to deliver authentic, meaningful content. Thank you for being a part of this incredible journey!

EP199 - Pricing like you mean it

May 5, 2026 23 min

In this episode, we dive deep into the topic of pricing and why many of us, especially women, tend to undercharge for our services. I'll share my personal journey from charging $60 an hour to now $495, and how mindset, confidence, and societal conditioning play significant roles in our pricing decisions. This episode is packed with practical steps to help you reassess your worth, confidently state your rates, and attract clients who truly value your expertise. Whether you're a seasoned business owner or just starting out, these insights can help ensure your business generates the revenue you deserve. Plus, I'm giving you some homework to help you gradually increase your rates and improve your money mindset. **Key Takeaways:** 1. Pricing reflects confidence, not just value. 2. Pricing impacts client perception and behavior. 3. Undervaluing leads to client resentment and burnout. 4. Saying prices aloud boosts confidence. 5. Your rate should align with business goals.

EP198 - Navigating tough economic times

Apr 28, 2026 23 min

In this week's episode, we pivot from our usual tech talk to dive into the current challenging economic climate affecting small businesses. I explore how macro-level economic changes impact business confidence and decision-making. It's a tough world out there, and it's essential to acknowledge it rather than pretending everything is okay. I discuss the importance of doing an honest audit of your business, understanding your numbers, and protecting revenue without panicking. I also highlight the power of maintaining relationships with existing clients and not pulling back on marketing during tough times. Plus, I touch on the significance of mindset work, inviting business owners to consider how much negative news they're consuming. Remember, you’re not alone, and together, we’ll get through these tough times. **Key Takeaways:** 1. Assess your business numbers honestly. 2. Avoid discounting pricing in a panic. 3. Maintain visibility and marketing efforts. 4. Prioritize high-margin, easy-to-deliver services. 5. Cultivate a resilient and informed mindset.

EP197 - Claude's Features Unlocked

Apr 21, 2026 28 min

Welcome, lovely listeners, to another insightful episode of the Digital Queens Podcast! Today, I'm diving deep into the amazing world of Claude, as we explore skills, plugins, and connectors. If you haven't caught up on episodes 195 and 196, I highly recommend doing so, as they lay the foundation for today's detailed discussion. We're all about making AI work for our business, and by the end of this episode, you'll understand how these features can transform Claude from a generic word generator to a dedicated business assistant. Even if Claude seems similar to ChatGPT, don't dismiss it just yet! These powerful tools can take those repetitive tasks off your plate, acting as your virtual team member. As we explore how skills streamline work processes, plugins expand functionality, and connectors keep everything seamless, you're sure to find practical ways to lighten your workload. Tune in, take notes, and get ready to innovate! **Key Takeaways** 1. Skills create specialized workflows for tasks. 2. Plugins enhance Claude's functionality easily. 3. Connectors seamlessly integrate with tools. 4. Ask AI the right questions, even as a novice. 5. Practical implementation takes your AI game further. ---

EP196 - Claude Ai Part 2

Apr 14, 2026 27 min

This episode, we're diving deep into we have utilized Claude AI to innovate our business processes. Grant's expertise in developing powerful agents to automate and streamline tasks has not only showcased the potential of Claude but has also inspired me to explore new possibilities in leveraging AI for our business.

EP195 - Claude Ai

Apr 7, 2026 28 min

In this episode, we're diving into the exciting world of AI, focusing on the cutting-edge dynamics between ChatGPT and Claude. As AI continues to evolve at lightspeed, I'm sharing why it's crucial to stay updated. While ChatGPT has paved the way, Claude emerges with unique strengths tailored for business, particularly in handling nuanced communication, maintaining tone, and managing longer documents. We also explore the impressive Claude Co-Work feature, offering seamless integration with daily tools. I highlight practical steps for transitioning and trialing Claude, comparing outputs for improved business efficacy. Whether you're a steadfast ChatGPT user or curious about Claude's potential, there's something in this episode for you. A 3-day live online bootcamp teaching small business owners how to use Claude AI. From basics to your first agent. 28–30 April. From $147. Claude Camp From first prompt to your first agent in 3 days **Key Takeaways:** 1. Claude enhances brand voice effortlessly. 2. Use AI for detailed client proposals. 3. Claude manages long documents with ease. 4. AI brainstorming vs. agreeable responses. 5. Explore Claude's practical projects feature. **Notable Quotes:** 1. "ChatGPT got us started, but evolution matters." 2. "Claude brings your brand voice to life." 3. "AI should do more than just agree." 4. "A colleague's critique beats an intern's flattery." 5. "Claude remembers, adapts, and assists effortlessly."

EP194 Getting your book published with Amanda Joseph

Apr 1, 2026 29 min

I'm so excited to bring you this conversation with Amanda, an amazing urban dark fantasy author. We delve into her incredible journey from practicing law, coaching, to answering the irresistible call to write. Amanda shares the powerful process behind her writing journey that began with a compelling story demanding to be told, leading to a hundred-thousand-word novel in a few months. We chat about the challenges of creating intricate worlds, understanding characters, and managing feedback. She offers insights on how to trust the writing process and start writing even when the ideas feel raw. Amanda’s deep dive into world-building and researching themes of identity and power is truly inspiring. Whether you're aspiring to write a novel or just curious about the creative process, Amanda’s journey teems with lessons. This episode offers a refreshing take on following your creative instincts despite life’s noise. instagram Website ### Key Takeaways 1. Trust the narrative and let it guide you. 2. Start writing, even if it feels raw or unfinished. 3. Seek feedback and embrace critique as part of growth. 4. Build a supportive writing community or team. 5. Develop structured approaches to manage complex themes.

EP193 Branding Confidence with Jen Be Brands

Mar 24, 2026 24 min

Today's conversation with Jen Bowers is an inspiring exploration of branding and personal reinvention. Jen shares her journey from a long corporate career to becoming an entrepreneurial powerhouse, helping women craft brands that resonate on a personal level. We delve into the essence of a brand and its impact, beyond just a logo, discussing the importance of personality and emotional connection. Through her story, Jen shows us that it's never too late to embrace who you are and create a brand true to your essence. Whether you're just starting or redefining your business, Jen's tips on individuality and standing out in a crowded market are invaluable. It's all about feeling authentic, joyful, and connected to your audience. Website instagram **Key Takeaways:** 1. Your brand is how you make people feel, not just a logo. 2. Embrace your unique brand personality for authenticity. 3. Your story is a powerful connection tool. 4. Visually align your brand with who you truly are. 5. Build your brand on solid foundations for longevity.

EP192 The Ai Battle For Supremacy

Mar 17, 2026 29 min

In today's episode, we're delving into the current heated debate in the world of AI, focusing on the ethical and political implications surrounding ChatGPT and Claude. With big tech companies making headlines over moral issues, listeners have flooded their feeds with claims of canceling ChatGPT and moving to Claude due to ethical concerns. I use both platforms, and today, I'll illuminate the reasons behind this migration, contrasting ChatGPT's user-friendly nature with Claude's deeper responses. By sharing prompts I used with both AI tools, I explore their responses and highlight the nuanced understanding Claude offers. The discussion branches into wider tech industry issues, including substantial political donations and how companies like Apple align themselves with current administrations. My hope is that this episode equips you with more knowledge to make informed decisions without succumbing to selective outrage. 1. Be aware of selective moral outrage over tech ethics. 2. AI platforms differ in response depth and user intention understanding. 3. Big tech political donations influence policy and perception. 4. Evaluate whether tech company alignments match personal values. 5. Decision-making in tech often involves complex ethical considerations.

EP191 - International Womens Day

Mar 10, 2026 24 min

In this episode, I delve into the complex landscape surrounding International Women's Day. I discuss the significance of this theme, contrasting it with the commercially-driven alternate theme, "Give to Gain". I share staggering statistics about the invisible workload of women and the stark inequalities that persist despite us being the global majority. By dissecting these issues, I emphasise the critical importance of truly supporting women and highlight practical ways we can lift each other up. **Key Takeaways:** 1. Amplify other women's work and achievements. 2. Support and elevate diverse women's voices. 3. Champion equal value across all areas of work. 4. Encourage transparency and fairness in pay. 5. Contributing small can make a big impact locally and globally.

EP190 Living with an Invisible Illness

Mar 3, 2026 29 min

In today's episode, I'm diving deep into my personal experience with endometriosis, a condition that affects so many and isn't spoken about enough. As someone who has been living with this invisible illness, I've had to adjust both my personal and professional life significantly. We'll explore how the statistics around endometriosis are changing and how ignorance and stigmas still persist. My journey includes a series of medical and holistic interventions, which I share in hopes of raising awareness and fostering compassion for those with similar challenges. This episode isn't just about the hurdles; it's about adaptation, like using AI to optimise my business while honouring my health. I'm thrilled to share how embracing boundaries and systems has helped me to find a sustainable way to balance work and well-being. Join me as I celebrate both awareness and adaptation in the face of chronic pain.

EP189 Virtual Assistance Success with Adrienne from Seed VAs

Feb 24, 2026 25 min

In this episode, I'm thrilled to have Adrienne from Seed VAs share her journey from corporate operations to running three successful businesses, including Seed Virtual Assistance. Adrienne dives into her accidental discovery of the VA world and how word-of-mouth helped her transition into full-time entrepreneurship. She discusses the pivotal role of community and mentorship in the VA space and explains how Seed Virtual Assistance supports VAs and OBMs with resources and connection opportunities. Adrienne also shares insights about their matchmaking service for business owners looking to hire VAs and the importance of awards in recognising industry success. Whether you're a business owner looking to scale or a budding VA, the practical advice shared in this episode is invaluable. ### Key Takeaways: 1. Transition to entrepreneurship can start unexpectedly. 2. Community is vital for VAs to share experiences and grow. 3. Awards elevate and recognize the VA industry's success. 4. Matchmaking helps businesses find the right VA fit. 5. Mentoring is crucial for growth and overcoming business challenges. Website: Spotify Apple: ### Notable Quotes: 1. "Human beings aren't designed to be alone; we thrive in community." 2. "Awards are more than recognition; they uplift the whole industry." 3. "Finding a VA isn't just about skills—it's about matching personalities." 4. "Seed's matchmaking services simplify finding the right VA fit." 5. "Mentoring transforms growing pains into growth opportunities."

EP188 Held By Dom

Feb 17, 2026 26 min

In this episode, I have the pleasure of chatting with Dom of Held by Dom, who has been my personal coach for the last three months. We dive into her profound journey from personal trainer to a sought-after nervous system-led coach. Dom shares her struggles, such as dealing with chronic pain and overcoming personal adversities, which shaped her expertise today. We discuss the importance of aligning your nervous system with business goals, a topic that deeply resonated with me. You'll learn how recalibrating your nervous system can keep you from self-sabotaging and help you love the journey of business. This conversation is packed with transformative insights on joy, alignment, and living authentically, especially for those who feel the weight of overwhelm. **Key Takeaways:** 1. Recalibrate your nervous system to align with your business goals. 2. Overcome burnout by truly embodying joy and aliveness in your work. 3. Listen to your body; it's key to sustainable success. 4. Embrace contrast and challenges as they shape your path. 5. Engage in activities that raise your frequency and become magnetic.

EP187 Canva Wizardry with Marie at Crafty Fox

Feb 10, 2026 24 min

In this episode, I had the pleasure of chatting with Marie from Crafty Fox by Design, who is an absolute wizard when it comes to Canva. Marie shares her journey of starting a flexible business from a small town, fueled by her love for creative design and helping others. We discuss how Canva makes graphic design accessible and delves into the differences between its free and paid versions. Marie reveals some innovative features, like creating websites and interactive quizzes directly in Canva, which blew my mind! For business owners, these insights could save money and enhance design capabilities without the need for complex software. Marie's experience and passion shine through, and her tips could truly revolutionize how you approach your design needs. http://www.craftyfoxbydesign.com Facebook http://www.instagram.com/craftyfoxbydesign https://www.linkedin.com/in/marie-fox/ Here is the direct Canva quiz link What's Your Canva Confidence Level Quiz Website **Key Takeaways:** 1. Canva offers design accessibility without needing graphic design background. 2. Explore Canva's website building feature for cost-effective online presence. 3. Utilize Canva's AI for design help and interactive quizzes. 4. A well-organized brand kit saves time and maintains consistency. 5. Leverage Canva's mobile responsiveness for marketing materials. **Notable Quotes:** 1. "Canva just gave access to graphic design without needing expensive software." 2. "You can build a professional website entirely in Canva." 3. "My brand kit keeps me focused and stops me from getting distracted by fun templates." 4. "AI features in Canva streamline tasks and save time." 5. "Having my skills up-to-date helps my clients benefit from the latest Canva tools." --- Connect with Online Social Butterfly 💗 Instagram Facebook TikTok Pinterest Spotify Apple Podcasts YouTube

EP186 Finding Your Mojo

Feb 3, 2026 24 min

In today's episode, I dive into the real and relatable struggle of finding motivation and productivity, especially after a long, chaotic holiday season. We all know the pressure to hit the ground running once the kids head back to school. But guess what? It's perfectly okay to feel a little worn out and in need of some couch time with a favorite Netflix show. I share some tried and tested techniques that help tap into motivation gently, like organizing your home to create a calm environment, using the Pomodoro technique for focused work, and syncing productivity with personal energy rhythms. These insights are simple yet impactful, showing that sometimes it's the little changes in routine that make the biggest difference for us business owners. **Key Takeaways:** 1. Honor your energy cycles, not just arbitrary deadlines. 2. Resetting your home can boost productivity. 3. Use Pomodoro for focused work sessions. 4. Small rituals can enhance motivation. 5. Be compassionate to your current season. Connect with Online Social Butterfly 💗 Instagram Facebook TikTok Pinterest Spotify Apple Podcasts YouTube

EP185 Back To School Back To Biz

Jan 27, 2026 25 min

In this episode, I delve into the unique challenges faced by business owners who are also parents, especially as school resumes in Australia. I reflect on my experiences of juggling entrepreneurship with parenthood, sharing insights on transitioning back into work after lengthy school holidays like the summer break. Listeners will hear stories of finding balance, the importance of setting intentional work weeks, and creating flexible systems that allow for life's unpredictability. I also discuss the value of taking a day off as school resumes to reflect and recharge. This conversation aims to provide practical guidance to make the school term a time of productive yet balanced business growth. **Key Takeaways:** 1. Schedule a day off when school starts to unwind. 2. Transition to a weekly to-do list to reduce stress. 3. Build routines that align with school terms. 4. Plan for unexpected events to avoid burnout. 5. Create efficient systems to support work-life balance. Connect with Online Social Butterfly 💗 Instagram Facebook TikTok Pinterest Spotify Apple Podcasts YouTube

EP184 My Word for 2026

Jan 20, 2026 23 min

In this episode, I delve into the trend of choosing a "word of the year" alongside traditional New Year's resolutions. For 2026, my word is "connection," which signifies aligning with personal values, increasing connection in business, and promoting sustainability. I share my personal resolutions, like buying no new clothes and eliminating food waste, aiming for responsible living. The essence is to feel more connected to the global community, business peers, and personal life. I discuss using ChatGPT as a brainstorming tool to discover your word, enhancing how you want to feel throughout the year, not just what you want to achieve. Join me in creating a more intentional, connected, and present year. Connect with Online Social Butterfly 💗 Instagram Facebook TikTok Pinterest Spotify Apple Podcasts YouTube

EP183 Rebranding to Digital Queens

Jan 13, 2026 23 min

In this episode, I discuss the exciting shift and rebranding of the podcast from "The Social Circus" to "Digital Queens." This change mirrors my personal and professional evolution towards supporting women in building sustainable digital businesses. I delve into my journey, the switch from face-to-face training to embracing digital products during the COVID era, and the birth of the podcast's new identity. The conversation highlights the importance of alignment and values in business, the move towards scalable offers, and how AI and automation are pivotal to this journey. Join me as I share insights and invite you on a journey of growth and transformation into 2026. Key Takeaways: 1. Embrace evolution in your business aligning with your values. 2. Transition to digital products can offer freedom and scalability. 3. AI and automation are key tools for business growth. 4. Rebranding signifies growth, not failure. 5. Aligning offers with audience needs can drive success. Notable Quotes: 1. "Evolution is an important part of your business growth." 2. "Rebranding signifies alignment, not failure." 3. "Digital businesses create freedom and sustainability." 4. "AI and automation offer smarter ways of working." 5. "Our businesses are living things; they grow as we grow." Connect with Online Social Butterfly 💗 Instagram Facebook TikTok Pinterest Spotify Apple Podcasts YouTube

EP182 - Embrace the Gentle Season

Dec 9, 2025 22 min

As we wrap up 2025, I'm excited to share how I approach the holiday season with a non-contact month in my business. This is a time to step back from live sessions and deadlines, allowing for a deeper focus on behind-the-scenes work and quality moments with family. I discuss the concept of non-contact weeks that provide the necessary downtime to reset and recharge, emphasizing that this isn't about inactivity but about engaging in activities that truly resonate with us. I share how planning for 2026 involves reflection and identifying what systems might need tweaks. For business owners, considering a non-contact period could open doors to new creativity and less stress, guiding you into the new year refreshed and ready.

EP181 - 2025 in review

Dec 2, 2025 20 min

In episode 181 of The Social Circus, I dive into how we can thoughtfully review 2025, not as a year to critique but as a learning experience. I emphasize that one year does not define your business. Social media often portrays an idealized success story, whereas every business owner faces challenges. I explain that reflecting on the past year is not about just the numbers; it's about understanding the emotional theme and the wisdom that can be drawn from it. Before setting intentions for 2026, consider how the year felt in your body and heart, what challenges taught you, and how you’ve grown. By taking inventory of these personal insights, you're better prepared for the next chapter. As the year closes, I stress the importance of setting realistic goals for December and closing the year on a positive note.

Ep180 - Mindful Healing Journeys with Nikki from She is Mental

Nov 25, 2025 24 min

In this episode of the Social Circus Podcast, I chat with Nikki from "She is Mental" about her personal and professional journey into mental health advocacy. Nikki shares how she transitioned from her career in the justice system after experiencing traumatic events that led to complex PTSD. She emphasizes the significance of acceptance and the healing power of journaling to manage trauma. Nikki discusses the role of her book in helping others and the importance of redefining personal narratives through the Hero's Journey framework. Her journey reminds us of the importance of accepting ourselves and transforming pain into purpose. Business owners and listeners will find practical advice and insights as Nikki opens up about her path to healing and growth. She is mental instagram - Sheismental_PTSD facebook - Nikki Everett

Ep179 - Hypnotherapy Insights with Jane from Jane O'Reilly Transformations

Nov 18, 2025 28 min

In today's episode of the Social Circus Podcast, I had a captivating conversation with Jane from Jane O'Reilly Transformations. We dove deep into the world of hypnotherapy, exploring its role in managing stress and anxiety. Jane beautifully explained how hypnotherapy serves as an effective tool to tap into the autonomic nervous system and combat the overwhelming pressures we face in our fast-paced lives. We also shared insights on avoiding generational trauma and fostering resilience in ourselves and our children. Jane’s experiences, especially working with individuals who've faced life-altering changes, were both moving and inspiring. This episode is packed with practical advice for business owners dealing with stress and those interested in holistic personal development. I can't wait for you to listen and be enlightened! Jane O'Reilly Transformations | Instagram, Facebook | Linktree Hypnosis Perth WA **Key Takeaways:** 1. Hypnotherapy is an effective tool for stress management. 2. Recognize your body's signals and respond calmly. 3. Dedicate time daily for personal relaxation. 4. Engage in creative activities to reduce comparison and anxiety. 5. Embrace and nurture your innate resilience and identity.

Ep178 - Hold onto Hope with Chris Ross

Nov 11, 2025 25 min

Today I chat with Chris Ross, an amazing resilience coach and author. We dive into her journey from a traumatic life event to becoming a beacon of hope for others. Chris shares valuable insights on transforming adversity into personal growth, balancing expectations, and embracing vulnerability in storytelling. Her book "Holding on to Hope" is a testament to her belief that everyone can unlock resilience within themselves. Tune in to discover practical insights for business owners and anyone facing life's challenges. It's a conversation that will leave you inspired and motivated to face your own 'circus' with grace and determination. facebook instagram Linkedin

EP177 - Summer Stories Series: Entrepreneurship in Crisis with Carmen from Scribe Cartel

Nov 4, 2025 26 min

In this episode of The Social Circus, I chat with the amazing Carmen from Scribe Cartel about her inspiring journey into entrepreneurship amidst unexpected personal challenges. Carmen shares how she transitioned her side hustle into a full-time business and bravely navigated hidden homelessness after a series of life changes, including a relationship breakdown and the challenging housing market in Western Australia. We discuss the stigma around hidden homelessness and the emotional toll it takes, while Carmen provides insight into maintaining resilience and determination. Her story of perseverance, despite the odds, offers valuable lessons in adaptability and empathy for all business owners and listeners. Join us for a heartwarming conversation that highlights the importance of compassion and support in difficult times.

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Podcast details

Created by: Sarah Thomson - Online Social Butterfly
Status: Active
Latest episode: Nov 10, 2026
Episodes: 100
Release period: Weekly
Avg. episode length: 25 min
Explicit: No
Language: English

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