Tahryn Bolt

How I Do Content

A Marketing , Business and Entrepreneurship podcast Explicit

#101 in Marketing · 🇸🇬 #146 in Marketing · 🇦🇺

About the show

Hosted by Content Strategist & Coach, Tahryn Bolt, this podcast is designed to help you to feel confident, empowered and inspired when it comes to creating content in your business.

Newest episodes

275. 3 Simple Marketing Funnels I'd Recommend for Online Service Businesses in 2027 (And How to Choose Yours)

Nov 9, 2026 14 min

I have a bit of an uncool admission to make – I'm a BIG fan of funnels. In fact, I think having a customer journey that helps your dream clients move from discovering your business to actually buying from you is one of the most important things you should prioritise in your business. So in today's episode of the How I Do Content Podcast, I’m sharing three simple marketing funnels I’d recommend for online service businesses in 2027, which businesses they’re best suited to and how to decide which one makes the most sense for you. So let's get into it. SIGN UP FOR THE OBVIOUS CHOICE FUNNEL BOOTCAMP And if you want my help figuring out which marketing funnel makes the most sense for your business and mapping it out, I'd love for you to join me inside The Obvious Choice Funnel Bootcamp. It's my three-day live bootcamp happening from 17–19 November, where I'll show you how to use buyer psychology and messaging to create a customer journey that helps turn more of your dream clients into paying clients. Tickets start at just $27. Sign up at https://thesocialbolt.com.au/bootcamp/ WANT MORE? Sign up for my FREE masterclass How to Bring in More Leads to Your Online Service Business in 2026 at https://thesocialbolt.com.au/masterclass/ Sign up for Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE marketing funnel for service business, simple marketing funnel, sales funnel for coaches, sales funnel for consultants, marketing funnel examples, lead magnet funnel, lead magnet ideas for service providers, email nurture sequence, masterclass funnel, webinar funnel for coaches, high-ticket sales funnel, customer journey mapping, how to choose a marketing funnel, how to turn Instagram followers into clients, case study marketing,...

274. 3 Things I Wouldn’t Put on Your 2027 Marketing Plan (Yes, Including Substack)

Nov 2, 2026 9 min

Can you believe it’s already November AND 2027 is just around the corner. And you only have to open Instagram to be reminded of this fact! Between the 2027 marketing predictions, business planning workshops and everyone sharing what they're doing differently next year, there's no shortage of advice about what you should be adding to your marketing strategy. But before you add anything just because you think you should or because some guru who doesn’t know you or your business told you that you should – you need to figure out what’s actually going to help you make more sales. And this is something I've seen firsthand after completing 30+ personalised messaging and marketing audits over the past few months. And one thing these audits have reinforced is just how easy it is to spend time and money on marketing activities without knowing whether they're the things that will make the biggest difference to your sales. So in today's episode of the How I Do Content Podcast, I'm sharing what I would NOT automatically put on your 2027 marketing plan, what I'd recommend instead and how to decide which marketing strategies are actually worth prioritising. So let’s get into it. SIGN UP FOR THE OBVIOUS CHOICE FUNNEL BOOTCAMP Before you start that Substack account – spend three days with me inside The Obvious Choice Funnel (17–19 November). We’ll find where your leads are dropping off and what they need to hear before they buy, so your 2027 marketing plan is built on what’s ACTUALLY going to bring in sales. Tickets from $27. Sign up at https://thesocialbolt.com.au/bootcamp/ WANT MORE? Sign up for my FREE masterclass How to Bring in More Leads to Your Online Service Business in 2026 at https://thesocialbolt.com.au/masterclass/ Sign up for Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more...

273. Why Your Ideal Clients Aren’t Buying (Even When They’re Interested)

Oct 26, 2026 9 min

One of the most frustrating things is knowing you already have Beyonce-level, dream clients in your world – but they’re not buying. Even though they have a problem you can solve, they want the outcome you help create and they’re already paying attention and giving all the right signs that they’re interested. But here’s the part I think a lot of business owners miss. Just because someone is a best-fit client doesn’t automatically mean they’re ready to buy. One of the biggest assumptions you can make is that if someone is interested, they already have everything they need to make the decision. But interest and readiness are two very different things. They can know what you do, want the result and still have unanswered questions, doubts, or not enough reason to prioritise the offer yet And your marketing has a really important role in helping them get there. So in today’s episode of the How I Do Content Podcast, I want to talk about why your best-fit clients still aren’t buying from you, and what your marketing needs to do to help them feel ready to make the decision. SIGN UP FOR THE OBVIOUS CHOICE FUNNEL BOOTCAMP Want to know what's stopping your dream clients from going from interested to ready to buy? That's exactly what we're working on inside The Obvious Choice Funnel Bootcamp. You'll learn how to build a customer journey that moves people towards buying, so you're making the most of the leads already coming into your world. Sign up at: https://thesocialbolt.com.au/bootcamp/ WANT MORE? Sign up for my FREE masterclass How to Bring in More Leads to Your Online Service Business in 2026 at https://thesocialbolt.com.au/masterclass/ Sign up for Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE ideal clients not...

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All episodes

The newest 50 of 275 episodes

275. 3 Simple Marketing Funnels I'd Recommend for Online Service Businesses in 2027 (And How to Choose Yours)

Nov 9, 2026 14 min

274. 3 Things I Wouldn’t Put on Your 2027 Marketing Plan (Yes, Including Substack)

Nov 2, 2026 9 min

273. Why Your Ideal Clients Aren’t Buying (Even When They’re Interested)

Oct 26, 2026 9 min

272. The Visibility Trap: When More Visibility Is The Right Problem To Fix (And When It Isn’t)

Oct 19, 2026 7 min

Visibility is one of the biggest shiny objects in marketing. Because everywhere you look, you’re being sold MORE – more reach, more followers, more views, more traffic, more leads, more people coming into your world. And because those numbers are easy to see, they can very quickly become the thing you focus on when sales aren’t where you want them to be. So you assume you need a bigger audience, or that if you could just get your offer in front of enough people, the sales would follow. And sometimes, that is absolutely true. But sometimes, a lack of visibility is blamed for a lack of sales when the real problem sits somewhere else in your marketing. So in today’s episode of the How I Do Content Podcast, I want to talk about the visibility trap – when visibility is genuinely the thing you need to fix, and when chasing more visibility is distracting you from the actual problem Let’s get into it. WANT MORE? Sign up for my FREE masterclass How to Bring in More Leads to Your Online Service Business in 2026 at https://thesocialbolt.com.au/masterclass/ Sign up for Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE why am I not getting sales, how to get more visibility for my business, do I need more visibility to make sales, how to get more clients for my online business, do I need more followers to make sales, why aren’t my followers buying, how to convert followers into clients, how to get more leads for my service business, customer journey marketing for service businesses, sales page not converting, email list not converting to sales, how to grow an audience for my online business, marketing strategy for online service business, messaging strategy for coaches, how to nurture leads into clients, how to find gaps in...

271. If I Audited Your Marketing Today, Here’s What I’d Look For First | Why Your Marketing Isn’t Working

Oct 12, 2026 9 min

I spend a lot of time observing, auditing and creating marketing for both myself and my clients. My days are spent immersed in all things marketing – whether it’s strategy or execution. I know where to look when things aren’t working, what to do next when they are and how to apply that across different industries, business models and offers. So I know my stuff. I’m not one of those people who tells you the only way to be successful is to follow exactly what I do. I’ll always tell you what you need to do to be successful in a way that works for you, your business and your goals. And right now that matters more than anything else because we have an avalanche of marketing gurus who are sprouting advice that’s serving absolutely no one except for themselves. Because while the gurus get richer, the people who help them make that money are wondering why it’s not working for them. And that’s because they don’t really know marketing outside of what’s worked for them. So in today’s episode of the How I Do Content Podcast I’m going to take you through what I would actually look at if I audited your marketing today, and what each part would tell me about where the real problem might be. So let’s get into it. WANT MORE? Sign up for my FREE masterclass How to Bring in More Leads to Your Online Service Business in 2026 at https://thesocialbolt.com.au/masterclass/ Sign up for Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE why is my marketing not working, marketing audit, how to audit your marketing, marketing audit checklist, small business marketing audit, why am I not getting clients, how to get more leads for service business, online service business marketing, customer journey mapping, marketing funnel not conv...

270. Your Q4 Marketing Plan: What Your Marketing Needs to Do Between Now and Christmas

Oct 5, 2026 10 min

It’s officially Q4, which means we’ve somehow reached the part of the year where a lot of business owners suddenly realise there are only three months left to hit the goals they set approximately 84 years ago in January. And because Q4 is traditionally a big selling period, this is usually the point where the pressure starts to ramp up. There are launches, promotions, Black Friday, Christmas campaigns and a whole lot of noise about how to get more reach, more eyeballs and more sales before the year ends. And yes, your marketing absolutely should help you make the most of the buying opportunities happening right now. But I think there’s a second job your marketing needs to do between now and Christmas, and this is the one a lot of business owners overlook. It also needs to help you build a stronger customer journey going into 2027. Because I KNOW you don’t want another year where you’re STILL relying on constant content creation to keep your marketing moving. So that’s exactly what I want to unpack in today’s episode of the How I Do Content Podcast. How to build a Q4 marketing plan that makes the most of buying behaviour now AND uses the next three months to build something stronger underneath it. Let’s get into it. WANT MORE? Sign up for my FREE masterclass How to Bring in More Leads to Your Online Service Business in 2026 at https://thesocialbolt.com.au/masterclass/ Sign up for Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE Q4 marketing plan, Q4 marketing strategy, Q4 marketing for small business, Christmas marketing, end of year marketing ideas, holiday marketing for service businesses, Black Friday marketing for service providers, customer journey for online business, how to improve your customer journe...

269. Creative Launch Campaigns: How to Make Your Next Launch Stand Out with Kelsey McCormick

Sep 28, 2026 57 min

IMAGINE if Beyoncé launched an album the way most online business owners are launching their offers right. “Hey guys, my new album is available now.” Followed by a couple of Instagram Stories, a countdown sticker and a handful of emails before deciding to disappear off the face of the earth because “I couldn’t possibly talk about my album anymore without pissing people off”. And look, Beyoncé could probably get away with it. But sadly, you’re NOT Beyoncé and you’re launching into a market that’s more skeptical, more distracted and being served more content and offers than ever before. So simply announcing that your offer exists and hoping people buy it probably isn’t going to cut it. What Beyoncé does brilliantly (and what so many of the best brands do brilliantly) is create an entire world around what they’re launching. There’s an idea behind it. A story. A visual identity. Teasers, collaborations, activations and moments that build anticipation long before anyone is asked to buy. And THAT’S the juicy conversation we’re diving into today with the launch campaign wizard herself, Kelsey McCormick. Kelsey is the founder of Coming Up Roses, where she helps creative entrepreneurs build businesses, launch offers and make more money without turning themselves into someone they’re not. Before starting her own business, Kelsey worked in the music industry creating marketing campaigns for artists and festivals, so she brings a very different perspective to launching than the usual online business formula In today’s episode of the How I Do Content Podcast, we talk about what actually makes a great creative launch campaign and why the future of launching is less about following a formula and more about creating something people actually want to be part of. So if you've got a launch coming up (or Black Friday is already on your calendar) grab a notebook, because this one's for you. Let’s get into it. CONNECT WITH KELSEY MCCORMICK Follow Kelsey on Instagram @cominguproses.coDow...

268. How to Sell in Q4: What You Need to Know About Buyer Behaviour

Sep 21, 2026 10 min

We’re on the cusp of the busiest sales period of the year. So if you’re planning to sell anything between now and the end of the year, there are a few things you need to understand about how people actually make purchase decisions at this time of year. Because Q4 changes the environment your buyer is making that decision in. They’re not only looking at your offer and asking whether they want it. They’re also seeing Black Friday deals, Christmas spending, other business investments, new offers launching and approximately 50,000 emails a day telling them they need to buy this life-changing offer before midnight. This means your marketing has to do a better job of showing them why your offer matters, why it’s worth the investment and why it makes sense to choose it now. That’s exactly what I’m breaking down in today’s episode of the How I Do Content Podcast. Because if you want Q4 to be your most profitable quarter yet, you’re going to need more than simply sending more emails, adding another bonus or slapping 30% off because that’s what everyone else is doing for Black Friday. You need to understand what’s driving buyer behaviour and what that means for your Q4 marketing strategy. So let’s get into it. WANT MORE? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE how to sell in Q4, Q4 sales strategy, Q4 buyer behaviour, Q4 marketing strategy, selling online services in Q4, buyer decision making process, Black Friday marketing strategy, how to sell without discounting, building trust before a launch, pre-launch content strategy, proof in marketing, client testimonials that convert, Q4 business strategy, online service business sales, launch strategy for coaches, email marketing Q4, Q4 sales ps...

267. Content Trends: When to Use Them (and When to Ignore Them)

Sep 14, 2026 11 min

I don’t mind a content trend. I actually encourage my clients to use trend-based content. Inside Micro Messaging I run a monthly content planning session where I share content that’s working right now, so naturally there’s always a trend or 2 that makes the cut. Because content trends can be fun and easy to create, algorithm-friendly and your audience understands them. But on the other hand, the problem with content trends is you can become over-reliant on creating them or you lose your unique voice because you’re trying to fit a trend to your brand. So in today’s episode of the How I Do Content Podcast, I want to talk about how I decide when a trend is worth using, when I leave it the f**k alone, and how you can take inspiration from what is working without creating the exact same post as everyone else. Let’s begin. SIGN UP FOR GET SCRAPPY, GET WEIRD, GET PAID. Inside this 5-day challenge, I want to help you get better at creating from your own ideas, while still knowing how to use what is happening around you as inspiration. So yes, sometimes that might mean using a trend. Sometimes it might mean taking one little piece of inspiration and turning it into something completely different. And sometimes it might mean ignoring what everyone else is doing and following the weird little idea in your own brain. That is the skill I want you to build, because original marketing means knowing how to take what is around you, put it through your own perspective and turn it into something that actually feels like yours. If that’s exactly what your marketing needs right now, come and join me inside Get Scrappy, Get Weird, Get Paid. https://thesocialbolt.com.au/get-scrappy-get-weird-get-paid/ TOPICS COVERED IN THIS EPISODE content trends, how to use content trends, trend-based content strategy, when to use social media trends, Instagram content trends, content strategy for online business, social media content strategy, content ideas for coaches, creating original content on...

266. How I Come Up With Content Ideas

Sep 7, 2026 12 min

One of the questions I get asked a lot is – “Tahryn how do you keep coming up with different, creative and fun content ideas?” And my response is usually something along the lines of – “Welcome to my brain!” Now as much as my brain is wired that way, I’d be lying if I said I didn’t have a bit of a process for coming up with content ideas even if it happens kinda subconsciously at this point! So in today’s episode of the How I Do Content Podcast, I want to take you inside how I actually come up with content ideas, how I decide whether an idea is worth turning into content, and what I do with that idea once I have spotted it. Because if you can get better at this part, you stop needing someone else to constantly tell you what to post. SIGN UP FOR GET SCRAPPY, GET WEIRD, GET PAID. I’m going to help you get better at spotting the ideas already sitting inside your client work, your experiences, your opinions and the way you see things, then turn those ideas into marketing that people actually want to pay attention to. Because once you know how to find the good stuff, you do not need to keep chasing more prompts, more trends or more things to post. You can get scrappy with what you already have, get weird enough to follow your own perspective, and turn those ideas into marketing that helps people understand why they should choose you. If you’re ready to create marketing that feels more original, more memorable and more useful for your business, come and join me inside Get Scrappy, Get Weird, Get Paid. https://thesocialbolt.com.au/get-scrappy-get-weird-get-paid/ TOPICS COVERED IN THIS EPISODE content ideas, how to come up with content ideas, content ideas for business, never run out of content ideas, content ideas from client conversations, how to find content ideas, content creation process, original content ideas, content ideas without AI, content ideas without prompts, how to develop a content idea, authority content for service businesses, content strategy for online...

265. How Ellie Swift Built a 7-Figure Mastermind Business Model

Aug 31, 2026 53 min

One of the most underrated strategies when growing your online business has nothing to do with visibility, marketing, content or the AI tools you use. It’s actually being genuinely, undeniably good at what you do. And when I think about someone who truly lives and embodies this – it’s today’s guest on the How I Do Content Podcast. She’s someone very special to me and who I can hand on my Ned-loving heart say is really f*****g good at what she does. And that’s Ellie Swift. Ellie is the mastermind expert and business coach for 6 and 7-figure coaches, mentors and consultants. As an ex-corporate marketer turned CEO, Ellie has become the go-to for people starting and scaling their masterminds through her program, The Mastermind Model™. She also runs her own mastermind, The Scalable Freedom™️ Mastermind, where she shares her 10 years of expertise in online business. Ellie has also been my coach for over 7 years and was the very first guest on the How I Do Content Podcast, all the way back in 2021. So I thought it was time to get her back to talk about running a business in 2026 and what it actually takes to build a coaching business that lasts. Ellie is such a testament to that because she’s built a 7-figure business by keeping her eyes on her mission, even when the shiny things were calling. I know you're going to love this one – so let's get into it CONNECT WITH ELLIE SWIFT Follow Ellie on Instagram @elliehswift Listen to Inside a 7-figure Mastermind Business Private Podcast https://ellieswift.com/inside-a-7-figure-mastermind-business Listen to The Scalable Freedom Show: https://thescalablefreedomshow.buzzsprout.com Watch on: https://www.youtube.com/@elliehswift Find out more at https://ellieswift.com/ WANT MORE? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find o...

264. 3 Things Missing From Your Sales Content (That Explain Why Sales Feel Slow)

Aug 24, 2026 11 min

There’s lots of conversations online about how hard it is to make money in your business right now. And while yes, there are things happening that are out of our control… I also believe a lot of the time business owners aren’t taking accountability for the role they play in sales feeling slow. Yes, it does feel a little bit slower right now BUT it’s a reflection of the market you’re selling into. The standard you need to be at when marketing + selling your offers in 2026 is higher than ever before. And yet, the people who complain about business being slow also haven’t changed how they market and sell their offers in years. They’re acting like it’s 2019 not 2026. If you don’t make changes to meet the market and communicate what your ideal clients need to hear and see from you clearly and consistently – get used to business feeling hard. But if you really want to make more sales and you’re ready to listen and apply some changes to your messaging and marketing – today’s episode of the How I Do Content Podcast is for you. I’m about to share exactly what selling looks like in 2026 – and where you're getting it wrong. Let’s do this. WANT MORE? Watch my 11 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Sign up for a the Messaging Fasttrack Intensive at https://thesocialbolt.com.au/the-messaging-fasttrack/ Join the Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE sales content that converts, why sales are slow, how to write sales content, messaging mistakes that slow sales, why isn't my content selling, sales content examples, how to sell in 2026, messaging for sales content, why business is slow 2026, how to make more sales with content, sales messaging tips, desire demand differentiation marketing, how to handle objections in sales content, testimonials that convert, how to wr...

263. Why you’re not attracting more leads into your business

Aug 17, 2026 8 min

Last week, I put the call out to my community and asked them – what’s your biggest challenge in business right now. Now, not gonna lie – the answer did actually surprise me a little, but it also highlighted that you can never assume you know exactly what’s going on for your ideal client at all times. And it also reinforced what I’m always banging on about – messaging isn’t something you do once and never again. It will continue to evolve as your ideal clients, the market and your business also evolve. Now my community has just told me that their biggest challenge currently is bringing in more leads to their business. So in today’s episode of the How I Do Content Podcast, I’m sharing exactly why you’re not attracting more leads into your business. Let’s begin. WANT MORE? Watch my 11 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Sign up for a the Messaging Fasttrack Intensive at https://thesocialbolt.com.au/the-messaging-fasttrack/ Join the Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE why am I not getting leads, attract more leads into your business, lead generation strategy for service businesses, how to get more leads on Instagram, Instagram not converting to leads, messaging and marketing for online business, how to attract dream clients, lead generation for online service business, why is my content not converting, out of touch with ideal client, how to find your ideal client, vague messaging examples, how to write a clear CTA, why isn't my content converting, generic content ideas, AI content sounds the same, how to stand out with content, online business lead generation 2026, messaging strategist, how to get more leads without posting more Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promot...

262. Why Repeating Your Messaging Works: The Psychology Behind It

Aug 10, 2026 10 min

So let me take you behind the scenes and play out a conversation that happens on repeat with my clients. They’ll say to me: “But Tahryn, I feel like I’m repeating myself and saying the same thing again and again and again.” My response: “Yeah, that’s kinda the point” And while I’d love to do a mic drop and make this the quickest episode in How I Do Content Podcast history… Obviously I’m going to explain myself and tell you why repeating your messaging isn’t a bad thing, in fact it’s actually essential if you want it to have the intended impact – attracting Beyonce-level clients on repeat. So if you’re feeling like your messaging is getting a little repetitive and you’d rather cast The Cruciatus Curse than talk about your offer one more time – you need to keep listening. WANT MORE? Watch my 11 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Sign up for a the Messaging Fasttrack Intensive at https://thesocialbolt.com.au/the-messaging-fasttrack/ Join the Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE why repetition works in marketing, repeating your messaging, how many times before someone buys, Rule of 7 marketing, mere exposure effect marketing, why does marketing repetition work, Google 7-11-4 rule, Instagram organic reach 2025, how to repeat your marketing without being boring, messaging repetition strategy, why do I feel like I'm repeating myself marketing, good vs bad repetition marketing, how to talk about my offer differently, messaging angles for offers, brand consistency and repetition, how to make people remember my brand, marketing psychology repetition, how often should I post about my offer, messaging framework for small business, why isn't my messaging converting Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Pott...

261. Using AI To Create Content Isn't Saving You Time. Here's Where Those Hours Are Going.

Aug 3, 2026 12 min

So we need to have a frank discussion And you’re probably not going to like what I say, but it needs to be said because I care about you and I want to see you win. But right now, you’re doing something that’s actually stopping you from winning. You're using AI to write your content. And I get it – your biggest barrier to creating content is time. I hear it all the time. You don’t have the time to create content. There’s people like me telling you that to attract clients you need to create content consistently. So when you find something that genuinely saves you time, you use it. But using AI to create your content isn’t saving you time – it’s actually costing you time. So in today's episode of the How I Do Content Podcast, I'm going to walk you through exactly where those hours are going AND how you can save time on your content without AI writing it for you. Let’s begin. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE using AI to write content, does AI save time on content, AI content creation problems, why AI content doesn't work, how to save time creating content, content creation time management, AI written captions, how to come up with content ideas, content ideas from client conversations, why my content isn't converting, content that doesn't sound like me, how to repurpose content, batch content creation, content ideation process, using your content data, how to make content faster, AI content sounds generic, content marketing for service businesses, how to write content without AI, content creation for small business owners Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Vide...

260. 10 Messaging Tweaks To Help You Make More Sales: Why Your Content Isn't Converting

Jul 27, 2026 16 min

98% of business owners tell me they want to make more sales… But when I actually look at their messaging (and the by-product of this, their marketing) – it’s not optimised to help them make more sales or stand out in the current landscape filled with AI slop. And when you feel like you’re doing all the things you should be doing (showing up, talking about your offer, promoting it consistently) – it can feel frustrating when you’re not seeing that effort rewarded in your cash flow. But that’s also the problem – you’re focusing on the wrong things. More content doesn’t mean more sales and more leads doesn’t mean more sales… Because ultimately what leads to more sales is messaging that moves your ideal client from first discovering you to deciding to buy from you. So content creation and lead generation without good messaging is a big fat waste of time. You’ll forever find yourself doing all the “right things” but never seeing it flow through to your bank account. So how can you fix this? Well I’m glad you asked! In today’s episode of the How I Do Content Podcast, I’m sharing 10 messaging tweaks to help you make more sales. What can I say?! I’m a wizard of the people, so I’m giving you what you want – more sales! WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE messaging tweaks to make more sales, how to convert leads into sales, why isn't my content converting, messaging strategy for small business, how to sell more online, content that doesn't convert to sales, how to write sales messaging, difference between marketing and selling, how to write copy that sells, specific messaging examples, how to handle objections in marketing, testimonials that convert, how to speak to ideal clie...

259. Your sales season lead generation checklist: 11 ways to fill your sales pipeline

Jul 20, 2026 14 min

Ok so sales season is upon us – the time of the year where the planets align with buyer intent, and we see a whole lot of money flowing! And if you’re planning to sell during this season, you want to make sure your sales pipeline is filled (or topped up) with leads as hot as Pedro Pascal. So how can you make sure you’re not only attracting leads, but also attracting the right leads – aka those dream humans who also buy from you. Well that’s exactly why I’m recording today’s episode of the How I Do Content Podcast. There are so many different ways you can generate leads, but for most people, they’re slogging away on Instagram and their pipeline looks dry as f**k. And because I know you want to make more sales (along with every other business owner in the universe), a dry sales pipeline is not gonna help. So here are 11 ways you can generate more leads ahead of sales season. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE sales pipeline, lead generation ideas, how to generate more leads, fill your sales pipeline, sales pipeline tips, lead magnet ideas, how to build an email list, waitlist for a launch, referral program for small business, affiliate program for online business, podcast guesting for leads, run a masterclass to generate leads, discovery call lead generation, low cost lead magnet ads, content upgrade ideas, Instagram content series ideas, short form video hooks, how to warm up leads before a launch, sales season marketing strategy, lead generation for coaches Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

258: Mid-Year Observations from 2026 So Far: AI, Content & What's Actually Working

Jul 13, 2026 9 min

Can you believe we’re halfway through 2026? I know I’ve been reflecting on the last 6 months in my business, but also thinking about how much has shifted in the online space in a very short amount of time. I don’t think there’s been a start to the year quite like this in my 7 years of business. And who knows what’s in store for the rest of the year?! But in today’s episode of the How I Do Content Podcast, I’m going to share my mid year observations as well as a couple of truth bombs you need to hear if you really want the next 6 months to be f*****g epic for yourself and your business. So let’s dive in. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE mid year observations 2026, AI content creation 2026, does AI generated content work, content that converts, AI content marketing risks, mid year business reflections, content marketing trends 2026, how to create content that converts, AI slop content, authentic content marketing 2026, content strategy for small business owners, using AI responsibly in business, personal brand content strategy, how to stand out on social media 2026, content that attracts dream clients, AI generated content skepticism, content marketing predictions 2026, building trust through content, why isn't my content converting, social media content strategy 2026 Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

257. The Portfolio Business Model: How to Build a Business AI Can't Replace with Monique Harding

Jul 6, 2026 45 min

There’s a whole lot of business advice in the online space that says if you want to be successful you need to squeeze yourself into one niche, one offer, one tidy little business model that looks good on paper…but also completely destroys your soul. You end up bored, boxed in, and feeling a bit like you've abandoned half of who you are. But what if I told you that this isn’t actually a flaw that you need to fix? That there is a way for you to have a business that holds ALL of you – every interest, every skill, every part of you you've been told to tuck away. And that with everything changing thanks to AI – it could also be one of the smartest, most future-proof ways to run your business right now. Well, that’s exactly what we’re getting into today, with the always magical Monique Harding. Mon is a portfolio business owner, sociologist and coach who helps founders and skilled professionals build multiple income streams under one identity. Her own work spans a therapy practice, business coaching, digital products and a retained partnership with the Australian Institute of Sport. She's on a mission to help women connect with their unique strengths and create a flexible, creatively satisfying business of diversified streams. In this episode of the How I Do Content Podcast, Mon shares what the portfolio model actually is and how to put one together with real strategy, why she's convinced it's where things are heading, and how leaning into all of who you are might just be your biggest edge in a world that keeps changing. By the end, I reckon you'll look at all those "too many interests" of yours in a completely different light. So let’s get into it. CONNECT WITH MONIQUE HARDING Follow Monique on Instagram @moniqueharding_Find out more at https://moniqueharding.co/ WANT MORE? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow me...

256. Your Marketing Data, Made Simple: Why You Don't Have to Be a Numbers Person to Make Sense of It with Rebecca Caldwell of Three Groves Marketing

Jun 29, 2026 47 min

If you've ever posted something you were really proud of, watched it completely flop, and then spiralled about it for the rest of the day – today’s episode of the How I Do Content Podcast is for you! Because I’ve seen this scenario play out time and time again. When you do something that doesn't work: you make it mean something. You decide the whole strategy is broken or worse, that you’re broken. But the one thing you don't do is the thing that would actually tell you what happened: go and look at the data. And I know, I know. The second I say "data," you tense up and go "but I'm not a numbers person." I get it – I'm the creative, messaging, words girlie, not the spreadsheet one. But as my coach always reminds me – data is just information. And when you actually look at it, it’s going to make your marketing efforts much more effective. And to help me highlight why data isn’t so scary – today I’m joined by the extra magical Rebecca Caldwell. Rebecca is the founder of Three Groves Marketing, where she helps service-based business owners actually use their marketing data and build lead-generating systems, so they can spend their time, money and energy wisely, while building a business that lets them have a really great life. In this episode of the How I Do Content Podcast, Rebecca shares how to make data feel genuinely simple (and dare I say, not scary). We get into where this fear of data really comes from, where to start and how your data might just give you permission to stop doing all the marketing you secretly hate. I guarantee after you finish listening to this episode, you’ll look at data a whole lot differently! So let's get into it. CONNECT WITH REBECCA CALDWELL Follow Rebecca on Instagram @threegrovesGet to know your data with Rebecca’s Marketing Compass at https://threegrovesmarketing.com/marketing-compass Grab the Free Marketing Measurement Playbook at https://threegrovesmarketing.com/mmp Find out more at https://threegrovesmarketing.com/ WANT MORE? Wat...

255. Let's Yap About Yapping. What the latest online obsession can teach you about messaging

Jun 22, 2026 11 min

It’s time – to yap about yapping. Now I’ve intentionally waited to record this episode. Because every time something goes properly feral on the internet (as the Jessi Jean $1.2 million Yap Challenge did), I like to observe and also let all the think pieces settle before I add my perspective to the mix. And if you’re thinking “Tahryn, what the heck are you on about?” – stay with me. In today’s episode of the How I Do Content Podcast, I’m going to tell you more about the latest online obsession, coined “yapping,” and whether you should become a certified yapper yourself. The online space is divided, so I want to share my thoughts and how it applies to your business AND specifically your messaging. So let’s yap. WANT MORE? Sign up for the Messaging for Leads Mini-Mind at https://thesocialbolt.com.au/mini-mind/ Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE yapping trend, what is yapping on Instagram, yapping on camera, Jessi Jean Yap Challenge, how to talk to camera confidently, face to camera Reels, talking head video tips, how to grow on Instagram with Reels, online business messaging, how to sell the transformation not the feature, selling to your audience's fears, content creation for service based business, how to message your offer, should I make Reels for my business, what to say on camera, marketing trends 2026, how to grow an Instagram following fast, clear messaging for small business Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

254. The Subconscious Reasons You Keep Hitting an Income Cap with Jess Pinili

Jun 15, 2026 1 hr 7 min

Everyone loves to go searching for a shiny new strategy – because that’s the reason you keep hitting the same income cap right?! But what if I told you, the problem often isn’t your strategy – it’s YOU. I know, I know… But after over 7 years in business I’ve watched so many capable, ambitious women do everything right on paper and still not hit their goals. And the hardest thing to admit (because strategy is always the easiest thing to change) is that the ceiling isn't out there – it's internal. And that’s exactly why I wanted Jess Pinili to join me on today’s episode of the How I Do Content Podcast. Jess is a business strategist, membership founder, and the woman behind my favourite TikTok business audits. She works at the intersection of business strategy and subconscious identity work – helping women figure out what's actually going on beneath the surface when the strategy should be working but isn't. In this episode we get into the subconscious reasons you keep hitting an income cap and what self-sabotage actually looks like in a high-achieving woman's business (spoiler alert: it's a lot sneakier than you think). This one went deep and I loved every second of it – I think you will too. CONNECT WITH JESSICA PINILI Follow Jess on Instagram @jesspiniliWatch Jess’s YouTube Channel at https://www.youtube.com/@jesspinili Watch the Think Like a CEO Free Masterclass at https://thinklikeaceo.jessicapinili.com/ Find out more at https://www.jessicapinili.com/ WANT MORE? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE hitting an income cap, why my launch flopped, self-sabotage in business, subconscious blocks to success, business mindset for women, why smart women self-sabotage, income ceilin...

253. 7 Years of The Social Bolt: 7 Lessons from 7 Years in Business

Jun 8, 2026 19 min

Seven years ago I put on my wizard cloak and stepped into The Social Bolt for Day 1 of running my own business. On that day, I fulfilled my dream of becoming a stay-at-home dog mum. And over the last seven years I’ve experienced some epic highs and equally epic lows but I’m still here 7 years later – and that needs to be f*****g celebrated. So in today’s episode of the How I Do Content Podcast, I'm going back through every single year of this business and sharing some of the lessons that defined it – the things I learned, lived, loved and loathed. Let’s do this. WANT MORE? Sign up for the How to Tell + Sell in the Age of AI Masterclass at https://thesocialbolt.com.au/masterclass/ Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE business lessons from 7 years in business, lessons learned running a business, small business anniversary reflections, female entrepreneur lessons, how to pivot in business, business messaging strategy, burnout in business, grief and running a business, business foundations, messaging that converts, business mindset, online business lessons, how to start a business, stay-at-home entrepreneur, service-based business growth, business pivot during covid, introvert in business, business messaging mistakes, building a sustainable business, rebuild your business Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

252. How to Be Unmissable in a Sea of AI Slop

Jun 1, 2026 11 min

As soon as you open Instagram or your inbox these days, you’re hit with a tsunami of AI slop. Every piece of content looks and sounds exactly the same. And the impact of this sea of AI slop, is that you’re now trying to get the attention of your ideal clients when they are zoning out and disengaging. The long term impact is WORSE because AI Slop will ruin brand reputations. This isn’t fear-mongering either – the data AND consumer behaviour both back it up. When AI started becoming a thing in 2023, the sentiment was mostly positive. People felt excited to use it, and boy did they ever. But now thanks to overuse and the resulting AI slop fest, consumer enthusiasm and even consumer acceptance for AI-generated content has dropped significantly. So what does this mean for you, the business owner?Well obviously, if you are going to use AI to create your content, proceed with caution. Be aware that your consumers are thinking about this when making purchase decisions, so you need to make sure your content isn’t giving off AI slop vibes. How? In today’s episode of the How I Do Content Podcast I’m sharing 3 things you can do this week to make sure your content is unmissably, undeniably, un-AI-ably YOU. So let’s get into it. WANT MORE? Sign up for the How to Tell + Sell in the Age of AI Masterclass at https://thesocialbolt.com.au/masterclass/ Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE how to stand out on social media, AI generated content problems, AI slop marketing, how to make content that stands out, content marketing strategy for small business, how to sound human in your marketing, authentic content marketing, how to create content with AI, AI content vs human content, standing out in a satur...

251.The behind the scenes story of The Social Bolt + Becoming a Messaging + Marketing Wizard

May 25, 2026 22 min

After last week’s incredible milestone 250th episode, I had a mid-week freak out about what I should record for episode 251. Because NGL, I had absolutely nothing planned. Now I can obviously, quite easily come up with an idea but how do you follow episode 250? Enter Karen – who slid into my DMs and suggested I record a personal episode about my background and who I am now. Which is a great idea (thanks Karen) because not everyone has been here since Day 1 and seeing as next month is my 7th business birthday – I’ve been around for awhile! So you might not know the Tahryn + The Social Bolt lore – and that’s what I’m going to share with you on today’s episode of the How I Do Content Podcast. My backstory and how I ended up here, running a business and being the messaging + marketing wizard I am today. So buckle up and let’s begin. WANT MORE? Sign up for the How to Tell + Sell in the Age of AI Masterclass at https://thesocialbolt.com.au/masterclass/ Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE how to start a marketing business, female founder story, leaving corporate to start a business, building a personal brand in business, messaging strategist Perth, marketing consultant Perth, how to find your niche in marketing, online business journey, solo female business owner, how to rebuild your business after burnout, personal brand vs AI, why personal branding matters in the age of AI, standing out in a saturated market, behind the scenes of running an online business, how to start a business with no experience, women in marketing, podcast host marketing, micro messaging, marketing wizard, mindset for entrepreneurs Background Music is Copyright Free. You're free to use this music in your videos. Tr...

250. What 250 Podcast Episodes Taught Me About Marketing, Consistency, and Building a Business That Lasts with Special Guest Host Miish Grixti

May 18, 2026 56 min

When I started this podcast 5 years ago, I could never imagine how much it would change my business and me as a person. I started it because I was OVER Instagram and being told I had to point and dance in Reels otherwise I’d get left behind. But it gave me WAY more than just proving those gurus wrong. Because not only did I NOT get left behind, but: I’ve gained so much confidence from using my voice.I’ve interviewed some epic humans, doing epic things – including my ultimate dream guest Samantha Wills I’ve used it as a vehicle to put my messaging into action, episode after episode and as a result have claimed my space as a messaging + marketing wizardAnd obviously, and most importantly, it’s allowed me to grow a loyal group of listeners without whom I never would’ve reached 250 episodes. So thank you. To mark the occasion, I handed over the mic to my extra special guest host, Miish Grixti, and we covered everything from how my podcast process has evolved, to what 250 episodes has taught me about consistency, and what I really think about AI's takeover of the online space. So for the 250th-mother-f*****g-time – let’s dive in. CONNECT WITH MIISH GRIXTI Access the 5-Minute Marketing Reset at https://miishgrixti.com Follow Miish on Instagram @miishgrixtiSign up for Miish’s emails on mindset, selling, and business energetics at https://join.miishgrixti.com/emailsWANT MORE? Sign up for the How to Tell + Sell in the Age of AI Masterclass at https://thesocialbolt.com.au/masterclass/ Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE how to start a podcast for business, podcasting for business owners, how to be consistent with content, content marketing strategy for small business, how to launch a podcast...

249. Confessions of a Messaging + Marketing Wizard: I hate creating content for Instagram right now.

May 11, 2026 9 min

I have a confession to make. Even though I’m a messaging + marketing wizard and I love creating content… I hate creating content for Instagram right now. I hate opening Instagram and constantly hearing “AI just killed [insert latest industry] so if you don’t wanna die get on board the AI train.” I hate that every piece of content is about how to use AI to replace tasks that quite frankly don’t need AI. I hate that so much content is so obviously created by AI – the same recycled content ideas, the same writing style. It’s got to the point where I have so much resistance to even opening the app, let alone creating content for it. And it’s not because I don’t know what to post. I have millions of brilliant ideas sitting in my notes app. But sometimes I feel like “what’s the point?!” So in today’s episode of the How I Do Content Podcast I’m giving you an insight into what I’m doing about this, in case you find yourself in the same slump. Let’s dive in. WANT MORE? Sign up for the How to Tell + Sell in the Age of AI Masterclass at https://thesocialbolt.com.au/masterclass/ Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE Instagram marketing strategy 2026, how to stand out on Instagram, content marketing without Instagram, email list building strategy, podcast marketing strategy, AI content marketing, using AI in marketing, how to differentiate your brand, authentic content marketing, building an audience without social media, lead generation without Instagram, Instagram content burnout, content marketing alternatives, brand differentiation strategy, human-led content vs AI content, how to grow a podcast audience, email list growth strategies, content creator burnout Instagram, owned mar...

248. Visibility for Introverts: How to Grow a Business (Without Burning Out or Becoming an Extrovert) with Katherine Mackenzie-Smith

May 4, 2026 1 hr 2 min

The online business world has a visibility problem. And I don't mean there's not enough of it. I mean the advice is almost always the same: post every day, go live, do the Reels, build in public, be seen. If you're someone who reads that list and feels your nervous system quietly revolt – you're not broken. You just haven't found your version of visibility yet. Because here's the thing – getting in front of the right people doesn't require you to be loud. It doesn't require you to perform. And it definitely doesn't require you to become someone you're not. That's exactly what today's episode of the How I Do Content Podcast is about. My guest today has been in business for 11 years and has watched every era of online business come and go – the influencer coach era, the girlboss era, the information age, and now whatever the hell we're calling the AI era one. And what she's landed on is a way of building a business that's designed around your energy, your strengths, and the way you actually work best. Katherine Mackenzie-Smith is an award-winning business coach, host of the Cozy Business with Katherine podcast, and creator of the Cozy Business Quest. She helps introverted, highly sensitive, and neurodivergent solopreneurs stop spinning in circles, pick a clear direction, and follow through, without burning out or becoming someone they're not. In this episode we get into what a cozy business actually means (because it's probably not what you think), how to get visible in a way that doesn't make you want to hide under a blanket, and why right now might actually be the best time ever to be the quieter voice in the room. So let's dive in. CONNECT WITH KATHERINE MACKENZIE-SMITH Access Katherine’s 30 Visibility Prompts https://katherinemackenziesmith.com/30-visibility-prompts/ Listen to the Cozy Business with Katherine Podcast https://katherinemackenziesmith.com/podcast Follow Katherine on Instagram @miss_kmsFind out more at https://katherinemackenziesmith.com WANT MORE...

247. The Self-Trust Problem: Why You Sound Like Everyone Else (And It's Not Your Writing) with Kirsty Fanton

Apr 27, 2026 50 min

Most business owners are really good at what they do. Like, genuinely talented. But when it comes to writing about what they do? It often falls a bit flat. And the frustrating part is that it's got nothing to do with their writing ability. And in a world where everyone is reaching for AI to write their content, this problem is only getting worse. AI can't replicate you – it can't mine your lived experience, your perspective, or the way you think. So if you were already struggling to sound like yourself before AI came along, outsourcing your words to a robot isn't going to fix that. It's just going to give you more content that sounds like everyone else. So if AI isn't the answer, what is? That's exactly what we're diving into today with my extra magical guest, Kirsty Fanton. Kirsty is an ex-psychotherapist, ex-copywriter, and ex-pert (see what she did there? 😉) communicator, who helps online business owners hear and get heard when it matters most. Think: more successful sales convos, more memorable podcast interviews, richer experiences inside your courses and memberships, team meetings and the like. Her work isn't about tips and tricks – it's bigger-picture, human-centred strategy that puts your relationship with yourself, your business, and the people you serve right at the centre. And in this episode of the How I Do Content Podcast, we get into why smart, talented business owners end up sounding like everyone else, the psychology behind generic copy, what "use of self" actually looks like in your content, and the real reason your voice isn't coming through – and I promise you, it's not what you think. If you've ever used AI to write your content and still felt like something was missing, this one is for you. CONNECT WITH KIRSTY FANTON Grab Kirsty's free resource on what use of self looks like in action at https://www.kirstyfanton.com/tahryn Follow Kirsty on Instagram @kirsty.fantonFind out more at https://www.kirstyfanton.com/ WANT MORE? Watch my 13 minute O...

246. 3 Things I’d Recommend If I Were Your Marketing Consultant: Making More Sales Edition

Apr 20, 2026 17 min

If you’ve been following along over the past couple of weeks, you’ll know I’ve been doing a little mini-series here on the How I Do Content Podcast where I share what I’d recommend if I were to don the Wizard’s cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice – the one your dream clients don’t even hesitate to hire. So far we’ve covered: Part 1 – the Launching a New Offer Edition. Part 2 – the Growing Your Audience Edition. So if you missed either of those, go back and listen first. Today is Part 3, the final episode in this mini-series and it's the one most people come to me wanting help with – How to make more sales. Because at the end of the day, everything we’ve talked about in this mini-series – launching a new offer or growing your audience – it all comes back to this. More sales. More revenue. More dream clients in your world. More capacity to do the work you actually love. But here’s the thing – making more sales isn’t about finding some magical new tactic. It’s not about a secret hook, a clever trending audio, or the latest thing some guru is flogging on Instagram. It’s actually pretty simple (not easy, but simple). So let’s get into it. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE how to make more sales in online business, sales messaging strategy, marketing vs selling, how to sell more consistently, content that converts, sales content strategy, how to sell your offer online, messaging for service based business, how to increase conversions, online business sales tips, how to sell a coaching offer, sales volume strategy, content marketing for coaches, selling on Instagram, h...

245. 3 Things I’d Recommend If I Were Your Marketing Consultant: Growing Your Audience Edition

Apr 13, 2026 13 min

Welcome back to my little mini-series here on the How I Do Content Podcast where I share what I'd recommend if I were to don the Wizard's cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice – the one your dream clients don't even hesitate to hire. Last week was Part 1 – the Launching a New Offer Edition. So if you missed it, go back and listen to that one first here Today is Part 2, and it's one of my most requested topics – how to grow your audience. But here's what I think you actually mean when you say that: you want more clients. You want more sales. You want to feel like your content is working and pulling the right people into your world. So that's exactly what we're going to talk about today. Let's get into it! WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE how to grow your audience online, audience growth strategy for small business, how to attract the right clients, messaging strategy for coaches, ideal client messaging, how to get more clients from content, email list building for service providers, social media marketing for coaches, content marketing strategy, lead magnet ideas for service providers, guest podcasting for visibility, how to grow your email list, podcast guest strategy, content marketing for online business owners, how to stand out on social media, stop chasing followers get clients, marketing strategy for coaches and creatives, how to be consistent on social media, borrowing someone else's audience, visibility strategy for service providers Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promo...

244. 3 Things I’d Recommend If I Were Your Marketing Consultant: Launching a New Offer Edition

Apr 6, 2026 13 min

Over the past 7 years, I’ve been the go-to messaging and marketing strategist working with hundreds of small business owners and founder-led brands across a huge range of industries – from therapists and lawyers to coaches, creatives and wellness practitioners. I’ve never met a business model or offer I don’t know how to sell, and every single offer I’ve launched in my business has made sales. So I wanted to do a little mini-series here on the podcast where I share what I’d recommend if I were to don the Wizard’s cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice. I’ve picked 3 of the most common scenarios that people come to me seeking help with – today’s episode is on launching a new offer. Because at this point, I’ve done so many launches it’s basically part of my DNA. I’ve developed and executed launch strategies that have generated 5 and 6-figure results. From the strategy and messaging right through to the content – I've built it all. So let's get into it. Here are the 3 things I'd tell you if you came to me right now and said: I've got a new offer and I need to launch it. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE how to launch a new offer, how to launch an online offer successfully, new offer launch strategy, product launch marketing plan, how to sell a new offer online, why your offer isn’t selling, offer positioning strategy, how to define your target audience, ideal client clarity marketing, high converting offer messaging, messaging that converts clients, pre launch strategy, how to build a pre launch campaign, pre launch content strategy, how to warm up your audience befor...

243. Confessions of a Messaging Wizard: I Committed the Cardinal Sin of Messaging

Mar 30, 2026 13 min

I committed the cardinal sin of messaging – I spoke to the wrong person. Yes, even a messaging + marketing wizard like me makes mistakes And sure, I could pretend like it didn’t happen and not share this with you (because most people would) – but that’s not how I roll. Plus I think it’s helpful for you to understand what happens when your messaging doesn’t quite hit the mark AND what you can do to fix it moving forward. So in today’s episode of the How I Do Content Podcast, I’m owning my mistake and sharing what needs to shift for next time to make sure I’m speaking to those Beyonce-level clients only. Let’s dive in. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.aTOPICS COVERED IN THIS EPISODE why your marketing isn’t working, why your messaging isn’t converting, why your content isn’t converting, why am i not getting clients online, how to get clients online for my business, how to attract ideal clients online, how to improve your marketing messaging, how to fix your messaging to get clients, how to create content that converts, how to write messaging that attracts clients, why your offer isn’t selling, why your business isn’t getting leads, how to stand out in a saturated market, how to position yourself as an expert, how to attract high paying clients, how to get premium clients online, how to create demand for your offer, how to market your online business effectively, why consistency isn’t getting clients, how to fix generic content, how to stop attracting the wrong clients, how to speak to your ideal client, how to refine your ideal client, how to market beyond instagram, how to grow your business without social media, how to get clients without relying on referrals, how to grow your email list for business, h...

242. Girl, we need to have an honest conversation about your marketing

Mar 23, 2026 13 min

I’ve just wrapped up another launch period for Micro Messaging, which means I’ve spent the last couple of weeks deep in conversation with my people. And while yes, the goal is always sales, it’s also one of the best ways to see what’s actually going on behind the scenes. What people want. Where they’re stuck. What’s not clicking. And girl, we need to have an honest conversation about your marketing. Because I’m seeing a BIG gap between what you say you want and what you’re currently doing to get there. So in today’s episode of the How I Do Content Podcast I’m ready to have that honest conversation with you because I want you to win. I want to see you attract Beyonce-level clients and to be known as the Dumbledore-level wizard in your industry – but right now your messaging + marketing isn’t matching your magic. So let’s do this. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE why my messaging isn’t converting, improve brand messaging strategy, how to stand out with content marketing, content differentiation strategies, ideal client messaging examples, how to attract high paying clients online, messaging that converts to sales, fix unclear business messaging, why my marketing isn’t working, how to increase conversion rates online business, improve sales funnel performance, why people aren’t buying my offer, marketing strategy for consistent leads, build sustainable marketing strategy, marketing beyond social media, how to get clients without social media, build audience outside instagram, grow email list for online business, seo content strategy for coaches, long form content marketing strategy, why relying on social media is risky for business, overthinking in business marketing, how...

241. Messaging Not Working Like It Did Last Year? Here’s What To Change.

Mar 16, 2026 10 min

If your messaging was working 12 months ago and, fast-forward to today, it's no longer working the same way, what would be your first instinct about why? Because what I see most people do is make it mean something about themselves. I'm not good enough. My offer isn't good enough. Maybe I should just burn my business to the ground and start from scratch. So from that place of self-doubt, they start dismantling everything. New offer. New niche. New content strategy. Pulling apart things that, quite frankly, didn't need pulling apart and then exhausting themselves solving a problem that was never the actual problem. But after over 7 years working with hundreds of business owners on their messaging + marketing, the answer is almost never what they think it is. So in today’s episode of the How I Do Content Podcast, I’m sharing the real reason your messaging isn’t working like it did last year and what you need to change to make sure you get back on track and make more sales. So let’s begin. SIGN UP FOR MICRO MESSAGING I’ve opened some spots inside Micro Messaging. Together over the next 6 months, we build messaging that's clear, compelling and unmistakably you and then put it into action across your entire business. Your content. Your offers. Your sales pages. All of it. Spots close Thursday 19th March and there are fast-action bonuses for anyone who joins this week. Sign up at https://thesocialbolt.com.au/micro-messaging/ TOPICS COVERED IN THIS EPISODE messaging not converting anymore, why your marketing message stopped working, why messaging stops working over time, how to fix business messaging that isn’t converting, update brand messaging for changing market, why ideal clients aren’t responding to your messaging, how to refine marketing messaging without rebranding, signs your messaging is outdated, adapting messaging to market shifts, 2026 marketing trends for online businesses, AI generated content impact on marketing, how AI content is affecting social...

240. How to Talk About Your Offer So the Best-Fit Clients Say Yes with Miish Grixti

Mar 9, 2026 58 min

There’s something that almost every single business owner struggles with at some point (even me!) – and that’s talking about your own offer. Because in your head, the offer makes total sense. You know the depth of the work. You know the results people can get. You know how much thought, experience and care has gone into creating it. But translating all of that into a sales page or an email that actually moves your ideal client to take action and buy from you – well that’s where things can start to feel surprisingly hard. You know you need to talk about your offer if you want to make money – but how can you do that when every time you try to explain it, it feels like you’re speaking parseltongue? Well today’s guest on the How I Do Content Podcast is a Dumbledore-level expert on this topic. Miish is a dairy-farm-dwelling Tasmanian, ex-copywriter-and-launch-strategist, triple-certified coach, and founder of WriteLikeYou.ai. Over the past 8+ years she’s helped some of the biggest-hearted businesses in the personal development and online education space pull off email-based five, six and seven-figure launches. But what I really appreciate about Miish is the way she blends mindset with practical strategy – because writing powerful copy for your sales pages and emails isn’t just about finding the right words. It’s about reconnecting with the belief behind the work you do and communicating that in a way your best-fit clients can actually feel. So in this episode of the How I Do Content Podcast, Miish and I are diving into how to talk about your offer in a way that helps the right people instantly see the value – and confidently say yes. CONNECT WITH MIISH GRIXTI Access the 5-Minute Marketing Reset at https://miishgrixti.com Follow Miish on Instagram @miishgrixtiSign up for Miish’s emails on mindset, selling, and business energetics at https://join.miishgrixti.com/emailsWANT MORE? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-tra...

239. Why Your Ideal Client Doesn't Feel Like Your Offer Is For Them (And How To Fix It)

Mar 2, 2026 10 min

At the start of this week I asked my mini-mind clients what they most wanted to shift in their offer messaging right and almost every single one said the same thing. They told me I want my messaging to be more specific – I know I speak to everyone and no one at the same time.Another said: I want my client to read my offer and feel like THIS IS FOR ME.Someone else said: my retreat feels like an obvious yes to me – I just need my people to feel that too.And another: I want clarity. I want my client to see themselves needing this.These are brilliant and bright women with great offers. What they need now is messaging that matches their magic so their ideal clients feel like their offer was made for them. So in today's episode of the How I Do Content Podcast, I'm going to show you exactly why your ideal client doesn't feel like your offer is for them – and what to do about it. Let’s begin. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE offer messaging not converting, why my offer isn’t selling, ideal client not buying my offer, messaging too broad attracting wrong clients, how to make my offer feel specific, how to make clients feel seen in my marketing, positioning your offer to ideal client, improve sales page messaging, fix unclear offer messaging, why my sales page isn’t converting, how to attract the right clients, niche down messaging without losing clients, speak your client’s language in marketing, using client voice in copywriting, how to find client language for marketing, messaging audit checklist, how to audit your sales page, content that converts into sales, problem vs dream in marketing, desire based marketing strategy, how to sell transformation not features, paint the dream...

238. Why Your Website Traffic Isn't Converting Into Paying Clients (and how to fix it)

Feb 23, 2026 7 min

Let’s talk about something that I believe is costing a lot of business owners a lot of money right now. And you might not be aware you’re even doing this because it’s something the online space has conditioned you to do. And that’s hyper-fixating on getting more opportunities when you're not even converting the opportunities you already have. The gurus are constantly telling you that you need MORE – more followers, more views, more traffic, more leads. It’s exactly why trial reels are the current obsession in the online space right now. But what people are overlooking is, sure followers, views, traffic, leads are great – but do you want to know what’s better? Sales. You’re literally ignoring the people who are already there and want to pay you. So in today’s episode of the How I Do Content Podcast I’m going to share how to convert the opportunities right in front of you. This was inspired by a conversation with a client this week that I haven't been able to stop thinking about – and I think it's going to hit home for you too. So let’s begin. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE website traffic not converting, why website visitors aren’t buying, how to convert website traffic into sales, improve website conversion rate, website conversion optimisation for service based business, why my website isn’t generating leads, how to increase sales from existing traffic, fix low conversion rate website, website messaging strategy for higher conversions, how to make website offers clearer, clarify your offer on website, how to make website call to action clear, improve website user journey for sales, why leads aren’t turning into clients, how to turn enquiries into paying clients, im...

237. The Questions My Multi-Six and Seven-Figure Clients Are Asking Me in 2026

Feb 16, 2026 11 min

One of my biggest beliefs in business is that → better questions = better results. I know this to be true because, as I’ve honed my skills as a messaging + marketing wizard, the level of questions I ask my community, my clients, and my coach determines the quality of the outcomes we create together. The questions you ask reveal what you believe is possible, where you're focused, and most importantly, they determine the actions you take. So if you’re asking the wrong questions, you’ll start to get distracted from what actually helps you get what you most want. You'll chase shiny objects. You'll focus on tactics instead of strategy. You'll spend months working on things that don't lead to sales. And when I look at my clients who are hitting six and seven figures, I’ve noticed a pattern when it comes to the questions they’re asking. So in today’s episode of the How I Do Content Podcast, I'm going to tell you the questions my highest-earning clients are asking me in 2026 – and more importantly, the questions they've stopped asking. Because if you want different results, you need to start asking different questions. SIGN UP FOR THE OBVIOUS CHOICE OFFER MINI-MIND Now if you're ready to get sirius about upleveling your messaging so it resonates with 2026 buyers. The first step is to ask better questions. The second is to sign up for the Obvious Choice Offer Mini-Mind. Because it's one thing to know what questions to ask – it's another thing to turn those answers into messaging that converts. Over 2 weeks and 2 live training sessions, we're going to work on the messaging for your signature offer so it magnetises the right people, builds solid trust in YOU and gets your dream clients to move (and buy) today. It’s only $47 and we start on the 23rd February – sign up at https://thesocialbolt.com.au/mini-mind/ TOPICS COVERED IN THIS EPISODE high converting messaging strategy 2026, how to attract high paying clients online, messaging that converts followers into clients, why e...

236. The 3 Shifts That Made My Offer the Obvious Choice (And Tripled My Conversion Rate)

Feb 9, 2026 12 min

Last year I took a risk when I made the decision to evolve my program Micro Messaging. Not because it wasn’t working or selling – it was working + selling very well actually. But I was in a season of reevaluating how I wanted to run my business… And I also recognised some shifts in the market and my ideal client that made me want to pull the trigger on these changes sooner rather than later. Instead of “waiting” until I was more ready or for that illusive perfect time (which doesn’t exist btw) – I committed to this new evolution and went all in on bringing it to life. And since making that decision and putting it into action, I've tripled my conversion rate into the program. So in today’s episode of the How I Do Content Podcast, I’m sharing the 3 shifts that made my offer the obvious choice. An offer that even though I’ve been selling it on repeat since July – people aren't sick of hearing about it, because they just keep buying. So let me break down how I did this. SIGN UP FOR THE OBVIOUS CHOICE OFFER MINI-MIND I've created The Obvious Choice Offer Mini-Mind where I break down these three shifts in even more detail and walk you through exactly how to apply them to your own messaging. There’s 2 live trainings over 2 weeks as well as a private Telegram group for daily support between sessions. It's practical, it's implementable, and it's designed to help you transform your offer from "sounds interesting" to "I need this right now." It’s only $47 and we start on the 23rd February – sign up at https://thesocialbolt.com.au/mini-mind/ WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE offer messaging strategy, how to make your offer the obvious choice, increase offer conversion rate, improv...

235. The Truth About What Really Sells (It's Not What You Think)

Feb 2, 2026 11 min

We’ve started 2026 with a whole lotta hoopla around what’s “dead” in the online space. I think I’ve seen every single offer type and marketing channel on its deathbed and we’re only a month into the new year. But the truth about what offers really sell especially in 2026 – well that might surprise you. It’s this kinda discourse that often leads to brilliant + bright wizards (who have proven offers), suddenly becoming convinced they need to scrap everything and start over. When sales are slower than usual… When people take longer to make purchase decisions… When content is not driving conversations + conversions like it used to… All of a sudden those “death” claims start to swirl in your mind and you find yourself thinking – Maybe I need a new offer. Maybe my price is too high. Maybe I should just run a flash sale. But here's the plot twist: Your offer isn't the problem. And in today’s episode of the How I Do Content Podcast, I'm breaking down what actually makes offers sell in 2026 – and it has nothing to do with creating something new or joining the race to the bottom on pricing. So let’s begin. SIGN UP FOR THE OBVIOUS CHOICE OFFER MINI-MIND Over 2 weeks in the Mini-Mind, we're taking your existing offer and upgrading the messaging using the Bolt 3D framework. You'll walk away with messaging that: Makes your dream clients instantly recognise themselves and think "THIS is exactly what I need"Creates genuine urgency so they prioritise buying from YOU today Positions you as THE obvious choice in your space No more second-guessing what to say about your offer. No more wondering why people aren't buying. No more losing sales to people who don't deliver at your level. Just clear, compelling messaging that actually sells the offer you've already built. It’s only $47 and we start on the 23rd February – sign up at https://thesocialbolt.com.au/mini-mind/ WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messagi...

234. My Messaging Audit Process: How I Analyse What's Working (and what’s not)

Jan 26, 2026 10 min

Something I do constantly in my business and with my clients is auditing messaging to figure out what's actually working and what needs to change. Because messaging is something you’re always working on, evolving and refining (well you should be). Now when people are trying to figure out if their messaging is working and doing its job – they often approach it the wrong way. They look at vanity metrics, they panic when something doesn't work immediately, or they're constantly pivoting because they're bored. And you might be thinking “woah, that’s me Tahryn…” But never fear because in today’s episode of the How I Do Content Podcast I'm walking you through my messaging audit process – the same one I use with my private clients and the framework I built for my Micro Messaging students called The Messaging Spell Checker. Let’s get into it. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE messaging audit process, how to audit messaging, messaging audit framework, how to analyse messaging performance, messaging not converting, why my content isn’t getting engagement, messaging strategy for coaches, messaging strategy for service providers, ideal client messaging research, content engagement but no sales, offer positioning strategy, messaging vs marketing metrics, diagnosing messaging problems, desire demand differentiation framework, messaging foundation audit, why my offer feels like a nice to have, how to position an offer as essential, differentiation in online business, sounding generic in marketing, how to stand out in crowded market, messaging for online business owners, messaging evolution strategy, messaging optimisation process, analysing what’s working in content, messaging system f...

233. Marketing Strategies Aren't Dead: What Jenna Kutcher & Amy Porterfield's Exits Actually Mean for YOUR Business

Jan 19, 2026 12 min

So unless you’ve been living under a rock you would know that the start of 2026 has seen 2 of the biggest names in marketing make huge decisions about the future structure of their businesses. Jenna Kutcher is pausing her chart-topping Goal Digger Podcast after over 900 episodes and 115 million downloads. And Amy Porterfield is retiring her program Digital Course Academy (DCA) after nearly a decade. When I started my business 7 years ago, these 2 women were considered the go-to people for online businesses. And fun fact, when I launched this podcast back in 2021 and I hit #1 on the marketing charts in Australia – guess who was #2 + #3? Yep, Jenna + Amy. Fast forward to now and when they made their announcements it sent shockwaves through the online business community. Some people saw it coming so they weren’t surprised and then some promptly hit the panic button. Does this mean podcasts are dead? Should I not bother launching my course? Is this the end of online business? For the love of dogs some people need to calm the damn farm – because this doesn’t mean podcasts or online courses are dead. Not even close. So in today’s episode of the How I Do Content Podcast I’m talking about why you need to stop believing anyone who says a particular marketing strategy is dead. Plus what actually determines whether something will work for YOUR business, and when you should actually quit a strategy. Let’s get into it. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE marketing strategy, Jenna Kutcher, Amy Porterfield, Goal Digger Podcast, are podcasts dead, are podcasts worth it in 2026, is podcasting still effective for business, are online courses dead, do online courses still sell, is selling...

232. Consumer Behaviour Trends: How Your Ideal Clients are Making Purchase Decisions in 2026

Jan 12, 2026 14 min

So, every marketer and their dog is currently sharing their "Top Marketing Trends for 2026" lists. It goes a little something like – AI this, authenticity that, blah blah blah. And look, I'm not saying those things don't matter but here's what I think everyone's missing… None of that matters if you don't understand what's happening with your actual humans – your potential clients, your customers, the people you're trying to reach. You can have the slickest funnel, the best SEO, the perfect Reel strategy BUT if you're fundamentally misreading what people actually want right now, what they're willing to pay for, what makes them trust you or tune you out – you're toast. So in today’s episode of the How I Do Content Podcast, I’m flipping the script. Forget the marketing trends for a second – let's talk about the consumer behaviour trends. What's actually shifting in how people make purchase decisions, what they value, what repels them, and what that means for those of us running service-based businesses. Consumer behaviour was always my favorite (and best) subject at uni so I went full nerd wizard for this one. Not to mention I’m chronically online observing what's happening in comment sections, what people are saying on TikTok, what's actually landing vs what's bombing. So I’m putting my sacred screen time to use and sharing the 3 big shifts that are going to determine whether your marketing actually works in 2026. Let's get into it. WORK WITH ME IN 2026 If you're wondering how you apply these consumer behaviour trends to your business – well you better join Micro Messaging. We spend 6 months together refining your messaging foundations so you know what to say and why it matters to your dream clients and then put those foundations into action across your entire business. You get monthly coaching calls, live trainings, daily Slack support, and a clear plan to implement while you learn. This isn't another course you buy and never finish – this is hands-on, high-touch...

231. Your 2026 Business Game Plan: 4 Changes to Make If You Want Different Results

Jan 5, 2026 14 min

Welcome back to SEASON 6 of the How I Do Content Podcast and of course Happy New Year! To kick off the new year and the first episode back in 2026 I want to speak to something I notice at this time every single year as business owners return to their business after the Christmas / New Year holiday period. And as 2026 marks my 7th year in business this is definitely a pattern that plays out on repeat. The pattern is that people simply just pick up exactly where they left off in 2025. Which is fine if 2025 worked perfectly for you. But if you're listening to this thinking "I want this year to actually be different" – then we need to talk about what that actually takes. Because as the saying goes – nothing changes if nothing changes. You can't do the same things you were doing in 2025 and magically have 2026 turn out differently. So in today’s episode, I want to walk you through what it actually looks like to make smart, strategic changes in your business at the start of the year. And I'm going to share how I used one of the hardest 12 months of my life after losing my Ned – as a catalyst to completely transform my business and my signature offer. So let's dive in. WORK WITH ME IN 2026 If you're ready to transform your offer, dial in your messaging, and build a business that actually feels good to run – I'd love to support you in 2026. The best way to work together is inside Micro Messaging. Over 6 months, we refine your messaging so it actually reflects your magic – and then we put it into action across your entire business. Your content. Your offers. Your lead magnets. Your sales pages. All of it. Sign up now at https://thesocialbolt.com.au/micro-messaging/ WANT MORE? Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE 2026 business strategy, 2026 business planning, b...

230. 2025 in Review: The Business Lessons I’m Taking Into 2026

Dec 15, 2025 13 min

So here we are – the final episode of the How I Do Content Podcast in 2025. Can you believe we started this year on Episode 182 and 12 months later closing the year with Episode 230. And 2025 has been interesting right?! So before I turn off the mic for the 2025 season, I’m going to use this episode to reflect on the past 12 months. I’m a big believer that taking the time to reflect on your year actually helps you to evolve and grow each year. It’s something I do EVERY year and find it helpful to close out one chapter and move into the next year ready to drop some sirius magic. So in today’s episode I’ll share my biggest lessons from 2025, what I’m most proud of and a glimpse into my 2026 vision. So let’s do this! WORK WITH ME IN 2026 If working with me in 2026 is something you’ve been thinking about, the best place to do that is inside Micro Messaging. Right now I’m calling in witches and wizards to start in January. The perks of signing up before the end of this year are you lock in the current pricing which is going up in January, you also get a bonus 1:1 Spellcraft Session in January to map out your Q1 content, offers, or launch strategy together PLUS a swag of other bonuses. Sign up now at https://thesocialbolt.com.au/micro-messaging/ WANT MORE? Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE 2025 business review, year in review for small business, end of year business reflection, bad year in business lessons, slow year in business, entrepreneur struggles, running a business during hard times, business owner burnout, staying in business when revenue drops, how to stay motivated as an entrepreneur, marketing when business is slow, showing up online consistently, content strategy for small business, email list growth strategies, lead generation for service based...

229. How to Get Confident on Camera (Even If You’re an Introvert) with Chantelle Kerwin

Dec 8, 2025 45 min

Look, I'm just going to say it – showing up on camera sometimes feels awkward as hell. I've been doing this for six years and there are still days where I'd rather do literally anything other than film video content – and I know I'm not alone in this. But that’s the reality of running a business. And if you want people to actually connect with you and your business, you've got to show your face, use your voice and share your magic. And I don't mean it needs a perfectly polished, Hollywood-level production. I mean you, being human, sharing your message. Sure I could tell you to just “show up” and “be authentic” – but that’s not exactly helpful advice when you're sweating through your third take wondering why you can’t get it right. So I’m calling in the big guns – Chantelle from Pink Sunnies Social. Chantelle has an incredible background in film, social media, and events that's taken her from London to Los Angeles and back home to Australia. And for over a decade, she's been helping business owners step out of the shadows and actually show up – pink heart-shaped sunglasses and all. What I love about Chantelle is that she started hiding behind those iconic pink sunnies because she was scared to show her face too. And now? She's creating content that helps other people find that same confidence. In this episode of the How I Do Content Podcast, we talk about how to actually build confidence on camera even when you’re someone who doesn’t love the spotlight. So if you've been avoiding making video content – this one's for you. CONNECT WITH CHANTELLE KERWIN Follow Chantelle on Instagram @pinksunniessocialFind out more https://pinksunniessocial.com.au/ WANT MORE? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS...

228. Plan Your Entire 2026 in One Hour: My Simple Yearly Business Planning Process

Dec 1, 2025 13 min

Can you believe that in just over a month we’ll be waving bye bye-bye-bye to 2025 and welcoming in 2026 – that’s wild right?! I swear to dog we started 2025 like 5 minutes ago – but here we are white knuckling it until the end of the year. And I don’t know about you, but I’ve already started thinking about and planning what 2026 is going to look like for myself and the business. This is something I do every year around this time because I know when I prioritise it NOW, this means I can actually switch off over the Christmas / New Year period and rest and recharge… Knowing that come January, I can dive straight into creating magic without feeling like I’m already 5-steps behind. You’re setting yourself up for success when you have a plan to guide you. And I know this time of the year is hectic and you’re eye-balling that break – but the most successful people in business aren’t waiting until next year. They’re doing it now. So in today’s episode of the How I Do Content Podcast, I’m going to take you through my simple and powerful yearly planning process. It only takes around 30 to 60 minutes AND will set you up for success (with less overwhelm and stress) in 2026. So let’s get planning! WORK WITH ME IN 2026 If working with me in 2026 is something you’ve been thinking about, the best place to do that is inside Micro Messaging. Right now, I’m calling in witches and wizards to start in January. The price is going up in January, so if you want to lock in 2025 pricing, either jump on the waitlist or be ready when I drop the details in the next week. https://thesocialbolt.com.au/messaging-waitlist/ WANT MORE? Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE Yearly business planning, 2026 business plan, how to plan 2026, end-of-year business planning, online business plan...

227. The Messaging Mistakes That Keep You in Reactive Marketing Mode

Nov 24, 2025 8 min

Every year it happens. You head into January full of intention – new planner, new strategy, new promise that this is the year your marketing finally feels organised and intentional. And then by mid-February… you’re right back in reactive mode wondering what the hell happened. In today’s episode of the How I Do Content Podcast, I’m breaking down why this cycle keeps repeating itself – and spoiler alert: it has nothing to do with your motivation, organisation, or discipline. The real reason you slip back into reactive marketing is because your messaging isn’t doing the job it’s supposed to do. When your messaging is unclear, everything you create becomes guesswork. You default to random acts of marketing, posting whatever pops into your head, filling space, relying on pressure or inspiration, and hoping it magically works. And without strong messaging, your marketing has no direction – so of course it becomes reactive. I’m diving into the three specific messaging mistakes keeping you stuck in this pattern: the chaos that happens when you create random content with no intention, the trap of speaking only to your warm audience (and accidentally blocking your own sales pipeline), and the reason people love your content but still don’t take the next step. These are the patterns pulling you back into reactive mode year after year – and once you see them, you can change them. If you want 2026 to be the year you finally break out of reactive marketing and step into proactive, intentional messaging that actually attracts, moves, and converts your audience – this episode is your sign to fix your messaging. CHOOSE YOUR MESSAGING PATHWAY Pathway 1: Micro Messaging (6 months of wizard-level support) If you want powerful messaging that consistently attracts and converts your dream clients, join the waitlist to access the 2025 pricing before it increases in January. https://thesocialbolt.com.au/messaging-waitlist/ Pathway 2: The Messaging Fastrack Intensive Need your 2026 messag...

226. AI for Women in Business: How to Use It as a Creative Collaborator to Save Time (Without Diluting Your Voice) with Brooke Wright

Nov 17, 2025 59 min

When it comes to AI, you might feel a little conflicted. Curious? Yes. Interested? Definitely. But also wondering – how do I use AI and not end up sounding like every other basic witch on the internet? And trust me – you’re not alone. So many women in business feel the exact same mix of fascination and fear when it comes to using AI. And, to be honest, I feel the same hesitation towards AI. But I also know that when you know how to use it properly (aka as a collaborator, not a replacement), it can save you time, expand your ideas, and help your business run more smoothly. So I thought, let’s talk about AI on today’s episode of the How I Do Content Podcast – and let’s do it with the AI expert I trust the most – Brooke Wright. Brooke is an AI strategist and creative technologist who’s on a mission to teach 10,000 women how to use AI to scale their businesses by 2026 without the tech overwhelm. Brooke has this rare, refreshing way of talking about AI that feels grounded, ethical, and actually doable. She’s not here to scare you into using it or convince you robots are taking over. She’s here to show you how AI can support your creativity, your individuality, and your business growth – in ways that feel good and aligned. So if you’ve been AI-curious but also AI-cautious – this episode is your permission slip to explore it in a way that keeps your voice intact and your magic front and centre. CONNECT WITH BROOKE WRIGHT Follow Brooke on Instagram @wright_modeGet Instant Access to Brooke’s FREE Workshop: AI First Four Founders https://www.wrightmode.com/aifirst Apply for The Wright Mode Membership https://www.wrightmode.com/membership Find out more https://www.wrightmode.com/ WANT MORE? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.theso...

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275. 3 Simple Marketing Funnels I'd Recommend for Online Service Businesses in 2027 (And How to Choose Yours)

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Podcast details

Created by: Tahryn Bolt
Status: Active
Latest episode: Nov 9, 2026
Episodes: 275
Release period: Weekly
Avg. episode length: 23 min
Explicit: Yes
Language: English

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