Accelerate - Damiaan Van Zanen and Aled Jenkins: Building the visibility for mental performance
46 min
Episode 238: In this episode, Nicola Graham is joined by Aled, a former Wales Sevens international, and Damiaan, a second-time founder with a background in B2B SaaS. Together, they discuss the experiences and challenges that led to the creation of ATHLEET, and the problem they set out to solve. Aled’s playing career shaped his understanding of the challenges facing athletes, while Damiaan brings valuable experience from building businesses in the B2B SaaS space. In this episode, they explore the founding journey behind ATHLEET, the decision to build a new category, why they chose to focus on grassroots sport over the elite level, and the realities of fundraising. Topics Discussed: The founding dynamic and bringing different experiences together Building a new category Choosing grassroots sport over elite sport The reality of fundraising and building a business - Where you can find Damian and Aled: Damiaan van Zanen LinkedIn Aled Jenkins Linkedin ATHLEET - Sponsors Gameplan Is a Rehab Management System providing Medical & Performance Departments with a centralised platform to plan, track & manage the return-to-play process inside a data rich environment. Gameplan provides one platform to connect the people, process and data during rehab. VALD Performance, makers of the Nordbord, Forceframe, ForeDecks and HumanTrak. VALD Performance systems are built with the high-performance practitioner in mind, translating traditionally lab-based technologies into engaging, quick, easy-to-use tools for daily testing, monitoring and training Hytro: The world’s leading Blood Flow Restriction (BFR) wearable, designed to accelerate recovery and maximise athletic potential using Hytro BFR for Professional Sport. BTL: BTL Industries develops advanced rehabilitation and performance technologies, including SIS DUO, Shockwave Therapy, High-Intensity Laser, TR-Therapy, Lymphastim and R-FORCE. BTL systems are designed to support recovery, pain management, functional rehabilitati...