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Inside Aesthetics

Inside Aesthetics

A Medicine and Health & Fitness podcast

#31 in Medicine · 🇦🇺 #33 in Medicine · 🇳🇿
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About the show

Inside Aesthetics (IA) is the world's most listened to podcast for cosmetic injectors and aesthetic businesses. Co-hosted by Dr Jake Sloane & David Segal, each episode explores injectable-related content, aesthetic topics and insider business knowledge. New episodes are released every Friday. Disclaimer: If you are a patient seeking medical advice or treatment-related information, you should seek the help of a qualified medical professional and have a bespoke, in person consultation. The information shared on our podcasts for entertainment only and is aimed at health care practitioners in our industry.

Newest episodes

Ep 373 AI Clinic Software: Speed to Lead, Patient Retention and AI Employees with Podium | Shannon Blake

54 min

What happens to the enquiry that lands at 9pm, when your clinic is closed? Shannon Blake is Director of Aesthetic Partnerships at Podium, the software company whose all-in-one platform is used by aesthetic practices in the USA and Australia. She joins Dr Jake Sloane and David Segal from Utah to explain how a company that began by helping a family tyre shop collect Google reviews came to build AI employees for medical spas and aesthetic clinics. She covers speed to lead, how an AI front desk answers messages and books appointments, using AI to find patients who never rebooked, data security, onboarding and migration, and what to ask before believing any software company's AI claims. This episode was made in partnership with Podium. Get clinical and business education, practical tools and access to all of our WhatsApp chats with a 14-day free trial subscription to our IA Community app: insideaesthetics.com/app What you'll learn: Why speed to lead matters, and how long clinics really take to reply to after-hours enquiries How an AI front desk can answer texts and social media messages and book appointments around the clock How to train an AI employee on your brand, your rules and when to hand over to a human Why patient retention should come before spending more on marketing How tracking inventory properly gives you true month-to-month profit figures What to ask a software company before trusting its AI claims Chapters: 00:00 Introduction 02:27 Who Is Shannon Blake and What Is Podium? 06:02 How Did a Tyre Shop Become an Aesthetics Software Company? 08:28 Why Have Aesthetic Clinics Put Up With Old Software? 11:13 What Is an AI Front Desk Employee? 16:32 How Do You Train an AI Employee for Your Clinic? 19:52 What Happens When a Clinic Misses a Call? 23:53 Why Fix Patient Retention Before Spending More on Marketing? 28:51 How Secure Is Patient Data, and Is It Really AI? 32:06 What Can't AI Employees Do? 36:21 What Clinical Tools Are Included? 42:07 Why Does I...

Ep 372 Cosmeceutical Skincare: Building Ultraceuticals and Choosing Products That Work | Dr Geoffrey Heber

49 min

How do you know if a skincare product actually works? Dr Geoffrey Heber is a Sydney doctor, former GP and founder of Ultraceuticals, the Australian cosmeceutical skincare brand. One of the pioneers of cosmetic medicine in Australia, he started with collagen fillers and peels in a plastic surgery practice before co-founding an integrated cosmetic medical clinic in 1988. He shares why he built a professional-only skincare brand with its own lab and chemists, how a product goes from idea to market, and his views on PDRN, K-beauty, protecting partner clinics from online competition and what skin can add to clinic revenue. This episode was made in partnership with Ultraceuticals. Special Give away and Offer: For clinics in Australia, New Zealand and the USA - two lucky clinics will win the Ultra MD range & apply for 25% off your opening order for clinics approved as stockists: insideaesthetics.com/ultraceuticals.html Get clinical and business education, practical tools and access to all of our WhatsApp chats with a 14-day free trial subscription to our IA Community app: insideaesthetics.com/app What you'll learn: How to judge whether a skincare product works, and why clinical testing of the finished product matters The evidence-based basics: daily broad-spectrum sunscreen, retinoids, niacinamide and vitamin C Why before and after photos are the best tool for keeping patients on their skincare How a cosmeceutical goes from concept to market: formulation, stability and clinical testing Why the marketing of topical PDRN ran ahead of the science How skin products and treatments can reach 10 to 30% of clinic revenue Guest: Dr Geoffrey Heber, Founder of Ultraceuticals, Sydney, Australia Hosts: Dr Jake Sloane, IA Co-founder & Facial Aesthetic Doctor. Instagram: @drjakesloane. Website: drjakesloane.com David Segal, IA Co-founder & Business Consultant. Instagram: @david_insideaesthetics. IA Business: insideaesthetics.com/ia-business.html Chapters: 00:00 Introduc...

Ep 371 Accountant Errors, Quiet Weeks & New Product FOMO | Dr Jake Sloane & David Segal

49 min

Would you spot it if your accountant got your numbers wrong? Do you get FOMO when new toxins, fillers or other products launch? Get clinical and business education, practical tools and access to all of our WhatsApp chats with a 14-day free trial subscription to our IA Community app: https://www.insideaesthetics.com/app.html?ep=371 Dr Jake Sloane and David Segal tackle some common themes and questions that keep coming up in their work. Hear how a doctor's accounts revealed GST (Australia's goods and services tax) missing from his treatment pricing and accounts left unreconciled for months, and why every clinic owner needs a basic understanding of their own numbers. They then cover staying even-keeled through quiet weeks, why there is no need to rush into new products, and how to judge who to trust when everyone in the industry seems to be selling something. Chapters: 00:00 Introduction 01:15 What Are Today's Topics? 04:37 What Happens When Your Accountant Gets It Wrong? 12:58 What Should You Ask Your Accountant? 16:15 How Do You Stay Even-Keeled Through Quiet Weeks? 18:59 What Is Your Plan If You Fall Below the Red Line? 25:09 What Does a Clinic Actually Need to Stock? 27:01 Why Do Clinics Rush Into New Products? 30:25 How Do You Assess a New Product? 33:26 Can You Trust Company-Funded Studies? 37:58 What Should You Plan Before Switching Toxins? 39:57 Is the Industry Becoming a Pyramid Selling Scheme? 42:01 How Do You Choose a Business Coach? What you'll learn: What to ask your accountant so you can sanity check your profit and loss and balance sheet Why bulk stock buys distort monthly profit, and why your accountant needs a monthly stock report How to set a weekly red line and plan for quiet weeks before panic sets in What a clinic actually needs to stock, and why fewer products can mean better margins How to assess a new product, and company-funded studies, before you buy How to check the track record of business coaches and educators Hosts: Dr Jake Sloane,...

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The newest 50 of 380 episodes

Ep 373 AI Clinic Software: Speed to Lead, Patient Retention and AI Employees with Podium | Shannon Blake

54 min

What happens to the enquiry that lands at 9pm, when your clinic is closed? Shannon Blake is Director of Aesthetic Partnerships at Podium, the software company whose all-in-one platform is used by aesthetic practices in the USA and Australia. She joins Dr Jake Sloane and David Segal from Utah to explain how a company that began by helping a family tyre shop collect Google reviews came to build AI employees for medical spas and aesthetic clinics. She covers speed to lead, how an AI front desk answers messages and books appointments, using AI to find patients who never rebooked, data security, onboarding and migration, and what to ask before believing any software company's AI claims. This episode was made in partnership with Podium. Get clinical and business education, practical tools and access to all of our WhatsApp chats with a 14-day free trial subscription to our IA Community app: insideaesthetics.com/app What you'll learn: Why speed to lead matters, and how long clinics really take to reply to after-hours enquiries How an AI front desk can answer texts and social media messages and book appointments around the clock How to train an AI employee on your brand, your rules and when to hand over to a human Why patient retention should come before spending more on marketing How tracking inventory properly gives you true month-to-month profit figures What to ask a software company before trusting its AI claims Chapters: 00:00 Introduction 02:27 Who Is Shannon Blake and What Is Podium? 06:02 How Did a Tyre Shop Become an Aesthetics Software Company? 08:28 Why Have Aesthetic Clinics Put Up With Old Software? 11:13 What Is an AI Front Desk Employee? 16:32 How Do You Train an AI Employee for Your Clinic? 19:52 What Happens When a Clinic Misses a Call? 23:53 Why Fix Patient Retention Before Spending More on Marketing? 28:51 How Secure Is Patient Data, and Is It Really AI? 32:06 What Can't AI Employees Do? 36:21 What Clinical Tools Are Included? 42:07 Why Does I...

Ep 372 Cosmeceutical Skincare: Building Ultraceuticals and Choosing Products That Work | Dr Geoffrey Heber

49 min

How do you know if a skincare product actually works? Dr Geoffrey Heber is a Sydney doctor, former GP and founder of Ultraceuticals, the Australian cosmeceutical skincare brand. One of the pioneers of cosmetic medicine in Australia, he started with collagen fillers and peels in a plastic surgery practice before co-founding an integrated cosmetic medical clinic in 1988. He shares why he built a professional-only skincare brand with its own lab and chemists, how a product goes from idea to market, and his views on PDRN, K-beauty, protecting partner clinics from online competition and what skin can add to clinic revenue. This episode was made in partnership with Ultraceuticals. Special Give away and Offer: For clinics in Australia, New Zealand and the USA - two lucky clinics will win the Ultra MD range & apply for 25% off your opening order for clinics approved as stockists: insideaesthetics.com/ultraceuticals.html Get clinical and business education, practical tools and access to all of our WhatsApp chats with a 14-day free trial subscription to our IA Community app: insideaesthetics.com/app What you'll learn: How to judge whether a skincare product works, and why clinical testing of the finished product matters The evidence-based basics: daily broad-spectrum sunscreen, retinoids, niacinamide and vitamin C Why before and after photos are the best tool for keeping patients on their skincare How a cosmeceutical goes from concept to market: formulation, stability and clinical testing Why the marketing of topical PDRN ran ahead of the science How skin products and treatments can reach 10 to 30% of clinic revenue Guest: Dr Geoffrey Heber, Founder of Ultraceuticals, Sydney, Australia Hosts: Dr Jake Sloane, IA Co-founder & Facial Aesthetic Doctor. Instagram: @drjakesloane. Website: drjakesloane.com David Segal, IA Co-founder & Business Consultant. Instagram: @david_insideaesthetics. IA Business: insideaesthetics.com/ia-business.html Chapters: 00:00 Introduc...

Ep 371 Accountant Errors, Quiet Weeks & New Product FOMO | Dr Jake Sloane & David Segal

49 min

Would you spot it if your accountant got your numbers wrong? Do you get FOMO when new toxins, fillers or other products launch? Get clinical and business education, practical tools and access to all of our WhatsApp chats with a 14-day free trial subscription to our IA Community app: https://www.insideaesthetics.com/app.html?ep=371 Dr Jake Sloane and David Segal tackle some common themes and questions that keep coming up in their work. Hear how a doctor's accounts revealed GST (Australia's goods and services tax) missing from his treatment pricing and accounts left unreconciled for months, and why every clinic owner needs a basic understanding of their own numbers. They then cover staying even-keeled through quiet weeks, why there is no need to rush into new products, and how to judge who to trust when everyone in the industry seems to be selling something. Chapters: 00:00 Introduction 01:15 What Are Today's Topics? 04:37 What Happens When Your Accountant Gets It Wrong? 12:58 What Should You Ask Your Accountant? 16:15 How Do You Stay Even-Keeled Through Quiet Weeks? 18:59 What Is Your Plan If You Fall Below the Red Line? 25:09 What Does a Clinic Actually Need to Stock? 27:01 Why Do Clinics Rush Into New Products? 30:25 How Do You Assess a New Product? 33:26 Can You Trust Company-Funded Studies? 37:58 What Should You Plan Before Switching Toxins? 39:57 Is the Industry Becoming a Pyramid Selling Scheme? 42:01 How Do You Choose a Business Coach? What you'll learn: What to ask your accountant so you can sanity check your profit and loss and balance sheet Why bulk stock buys distort monthly profit, and why your accountant needs a monthly stock report How to set a weekly red line and plan for quiet weeks before panic sets in What a clinic actually needs to stock, and why fewer products can mean better margins How to assess a new product, and company-funded studies, before you buy How to check the track record of business coaches and educators Hosts: Dr Jake Sloane,...

Ep 370 What's Trending in Aesthetics (Chapter 20) | Dr Jake Sloane & David Segal

49 min

Episode 370 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.
 In Chapter 20 we delve into: A serious complication following periorbital filler in a 26-year-old woman - rupture of the globe of the eye. An alleged firebombing at a cosmetic clinic in Bundoora, Melbourne - and the importance of insurance, business interruption cover and crisis communication. The fatal shooting of Marbella cosmetic surgeon Dr Alexander Aslani - raising questions around practitioner safety, complaints escalation, life insurance and wills. The growing influence of lay influencers in skincare marketing - and the tensions between professional expertise, advertising restrictions and misinformation. 00:00 Introduction 00:42 Hosts And IA Community 01:45 Episode Preview Warning 02:52 Eyeball Rupture Case 09:19 Takeaways And Referral Plans 11:06 IA Community App Break 11:42 Melbourne Clinic Firebombing 14:15 Insurance And Business Continuity 21:30 Doctor Shot In Clinic 23:11 Murder Motive Speculation 23:59 Life And Income Protection 27:00 Clinic After A Death 27:53 Wills And Probate Basics 31:00 Complaints And Safety Plans 34:00 AI Notes And Clinic Tools 35:08 Influencers Vs Professionals 37:35 Regulation And Free Speech 46:01 AI Truth And New Era 47:52 Wrap Up And Community ALL OUR LINKS & CONTACT INFORMATION JOIN OUR WHATSAPP COMMUNITY DOWNLOAD OUR APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN ACTIVATE YOUR FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up: CLICK HERE

Ep 369 The Nurse who took the regulator to a tribunal - and won | Nicky Tzimas

39 min

Episode 369 hosts Nicky Tzimas (Nurse Practitioner from Melbourne, Australia) In this episode we learn about Nicky's unprecedented battle towards achieving Nurse Practitioner (NP) endorsement in aesthetic medicine.  With more than 35 years in nursing and 18 years in aesthetics, Nicky shares the struggles she faced when the Nursing & Midwifery Board refused to accept that an aesthetics background was suitable for a NP endorsement. Nicky challenged this decision at a tribunal and won, seemingly now establishing a pathway for more Nurse Practitioners to graduate within the aesthetics field. 00:00 Introduction 00:41 IA Community App Update 02:09 Meet Our Special Guest: Nicky Tzimas 04:49 NP Pathway Basics 06:17 Costs Hours Advanced Practice 07:52 AHPRA Delay And Reversal 09:47 Appeal To VCAT 11:04 Why Aesthetics Was Dismissed 12:35 Why Become An NP 14:54 Withheld Endorsement Evidence 18:35 Emotional Toll And Impact 20:15 Taking On The Regulator 22:38 Aesthetics Under Fire 24:25 Winning The Tribunal 25:42 University Gatekeeping 28:57 Landmark Case Impact 30:41 Rebuilding Confidence 31:40 Staying Compliant 32:51 Costs And Legal Preparation 34:02 Life As A Nurse Practitioner 35:46 Mental Health In Consults 37:35 Thanks And Next Steps 38:41 Wrap Up VISIT OUR WEBSITE JOIN OUR WHATSAPP COMMUNITY DOWNLOAD OUR APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN ACTIVATE YOUR FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up: CLICK HERE

Ep 368 How AI boosts or hides your brands visibility online | Rick O'Neill

1 hr 10 min

Episode 368 hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK) In this episode, we welcome back Rick to unpack how AI is changing the rules of digital marketing and SEO. We discuss Google's AI-driven search, declining website traffic, and why clinics need to think beyond traditional online practices. Rick explains why authoritative, original content, strong reviews, local profiles and third-party mentions still matter when it comes to being recommended by AI. We also explore what happens when patients start using LLM's like ChatGPT or Claude for healthcare advice - and how wrong this can be. We cover the importance of multi-channel marketing, patient nurturing, 'speed-to-lead', and how AI chat and phone agents could change the way clinics convert enquiries.  00:00 Introduction 01:51 Meet Our Returning Special Guest Rick O'Neill 02:58 RISE Summit Highlights 05:00 What Changed Since Last Time 06:19 Google AI Overviews Impact 13:56 AI Accuracy And Patient Plans 17:45 Google Vs ChatGPT Usage 20:38 New Search Results Layout 24:07 How To Win In AI Search 31:39 Original Content And E-E-A-T 33:13 Reviews And Aussie Rules 34:41 Compliant Content Strategy 36:10 Mining Your Patient List 36:54 Events That Fuel Marketing 39:22 Webinars That Prequalify 41:33 AI CRM And Chat Agents 43:12 Competition And Speed To Lead 53:47 Luxury Positioning Not Commodities 57:32 Avoiding AI Content Slop 01:00:36 Three Actions To Take Today 01:03:28 Future Of Humans And Agents 01:05:54 Services, Resources And Wrap Up VISIT OUR WEBSITE JOIN OUR WHATSAPP COMMUNITY DOWNLOAD OUR APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN ACTIVATE YOUR FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up: CLICK HERE  

Ep 367 Are You Just a Commodity? | Dr Jake Sloane & David Segal

51 min

Episode 367 showcases our hosts Dr Jake Sloane & David Segal. In this episode, we dive into how clinics can build a strong brand and create lasting patient loyalty in an increasingly competitive aesthetics industry. We discuss why injectors and clinics should move beyond competing on products, units and price, and instead focus on the skills, outcomes and experience that they provide. We explore the importance of defining your patient avatar, understanding your patients journey, building trust through every touchpoint, and creating education-led content rather than relying on product-focused marketing. We also share practical ways to improve the clinic experience, strengthen post-care, use automation effectively, and build a brand that feels authentic and consistent. div:has([data-free-thinking-preview-answer=true])+:is(.text-message,.relative:has(>.text-message))]:-mt-2 grow"> 00:00 Introduction 01:25 Are You A Commodity? 04:53 Brand Over Products 07:17 Skills Not Mls 10:38 Product Marketing Caveats 11:40 IA Community App Break 13:16 Lovemarks And Patient Avatar 21:54 Audit The Patient Journey 25:19 Clinic Experience Fixes 27:59 Front Desk Brand Impact 28:30 Staffing Challenges 29:16 Branding Done Right 32:15 Consultation Wins Trust 34:44 Post Care Touchpoints 37:04 Texts Over Emails 38:03 Social Media Without Products 39:41 Build Slowly, Stay Authentic 41:46 Social Media Vs Word Of Mouth 44:44 Audit Your Patient Journey 46:08 Map Workflow Automations 47:01 Steal From Great Brands 49:45 Wrap Up And Community ALL OUR LINKS & CONTACT INFORMATION JOIN OUR WHATSAPP COMMUNITY DOWNLOAD OUR APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN TRY A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up): FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS

Ep 366 21 Years Running an Aesthetics Clinic: Staffing, Theft and Downsizing | Lisa Price

56 min

Episode 366 hosts Lisa Price (Founder and Director of Jade Cosmetic Clinic) In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 24 we discuss Lisa's 21-year journey building Jade Cosmetic Clinic. We learn how she moved into aesthetics after a career in midwifery to opening her first clinic in Cairns - then eventually expanding to two and then three clinics. Lisa shares the brutal realities of growing an aesthetics business, including the challenges of staffing, scaling, theft and deciding to closing one of her locations. We also talk about leadership, knowing your numbers, getting the right business support, and how marketing and patient acquisition have changed over the years. Lisa opens up about the personal side of running a business, including family, boundaries and planning for the future. div:has([data-free-thinking-preview-answer=true])+:is(.text-message,.relative:has(>.text-message))]:-mt-2 grow"> 00:00 Introduction 00:58 Meet Our Special Guest: Lisa Price 02:28 Podcast App Chat Feature 03:19 From Midwife To Aesthetics 07:06 Opening Her First Cairns Clinic 08:19 Early Clients And Privacy 10:39 Learning Injectables Safely 13:16 Business Basics And Mentors 15:21 Scaling Up And Staff Risks 17:59 Closing A Clinic Location 20:32 Staffing Challenges And Leadership 22:33 How Business Changes You 26:29 Managing Younger Staff 28:35 Coaching Benchmarks 29:35 Boss Vs Friend 30:33 Management Style Tips 32:41 Building A Client Base 34:50 Social Media Limits 35:57 Regulator Raid Story 40:59 Aftermath And Rights 43:02 Biggest Business Lessons 44:39 Family And Boundaries 47:20 Exit And Succession Plan 48:39 Choosing A Business Coach 50:48 Start Again Advice 52:51 Final Thanks And Co...

Ep 365 'Regenerative Aesthetics is b******t' | Dr Steven Harris

1 hr 0 min

Episode 365 hosts Dr Steven Harris (Cosmetic Physician from London, UK) In this episode, we discuss the growing use of the term "regenerative aesthetics" and what regeneration actually means from a scientific perspective. Steven challenges the terms "collagen stimulation", "biostimulation" and the claims made about common treatments including polynucleotides and exosomes.  We also discuss industry hype, conference sponsorship, his concept of "collective drift", the importance of independent research, accurate before-and-after photography and what better research should look like. 00:00 Introduction 01:17 Meet Our Special Guest: Dr Steven Harris 04:56 Conference Sponsorship Debate 08:59 Defining Regenerative Medicine 11:03 App Plug And Live Chat 12:04 Collagen Vs Regeneration 16:06 Who Fuels The Hype? 18:59 Hierarchy Of Hype Breakdown 21:43 Evidence Quality And Clinic Choices 24:34 Hyalase Analogy And Evidence Bar 29:20 Collective Drift And Anecdotes 30:42 Rejuran Evidence Problems 31:28 Commerce Vs Science 33:31 Exosomes And PN Risks 35:20 Consent And Placebo 37:45 Bad Before And After Photos 41:01 What Studies Are Needed 45:33 Brand Loyalty And Discounts 50:08 Patients Requesting Brands 55:30 Rethinking Regenerative Aesthetics 56:33 Ultrasound Filler Research 58:33 Wrap Up And Call To Action 59:40 Community App Outro RSVP for our 2nd Unfiltered LIVE with Dr Lonny Green DOWNLOAD OUR NEW APP IA COMMUNITY TO JOIN OUR NEW IA PODCAST CHAT : DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES ACTIVATE YOUR FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and created a profile): FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS

Ep 364 What's Trending in Aesthetics (Chapter 19) | Dr Jake Sloane & David Segal

46 min

Episode 364 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.

 In Chapter 19 we delve into five topics: The growing influence of private equity in aesthetics and what Obagi Medical's sale could mean for clinics Allergan's "Undetectable Era" and the evolving definition of natural-looking results Patient education and clinical photography Counterfeit toxin concerns and patient safety following an FDA warning letter AI-accelerated longevity research and what emerging technology could mean for the future of aesthetics 00:00 Introduction 01:28 IA Community Explained 04:08 Obagi Sold To PE 05:42 Private Equity Pros And Cons 14:44 Clinic Stocking Concerns 16:40 Allergan And The Natural Look 19:27 What Natural Really Means 21:46 Patient Education Basics 22:15 Biostimulators Vs Fillers 23:13 Consultation Photos That Sell 24:17 FDA Toxin Warning Letter 26:33 Counterfeit Product Risks 28:28 How Patients Verify Safety 30:05 David Sinclair And Longevity 32:29 AI Accelerating Research 38:30 What It Means For Aesthetics 41:09 Would You Take It? 41:41 Live Event And Wrap Up DOWNLOAD OUR NEW APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES Our free content includes: Inside Aesthetics podcast - listen to or watch every episode inside the app Conference Diary - browse every major event and booking links Aesthetic News - keep up to date with the latest stories  Invites to our live stream events - RSVP for our 2nd Unfiltered LIVE with Dr Lonny Green THEN ACTIVATE A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free): FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS

Ep 363 The Business of Consultation | Dr Jake Sloane & David Segal

57 min

Episode 363 showcases our hosts Dr Jake Sloane & David Segal. In this episode, we dive into the business side of the consultation and why communication, rapport and trust are such a big part of what we do in aesthetic practice. We talk about some of the practical ways we build rapport with patients, adapting our communication to different personalities, and understanding the different "currencies of trust" that influence how patients make decisions. We get into: Setting the agenda early The use clinical photography to educate patients Talking through treatment plans and budgets Managing toxin dosing expectations Running better clinical reviews The rebooking process The idea of a "reset consultation" for long-term patients How to handle common objections and treatment requests driven by social media Some of the challenges that come with anxious patients. Critiquing own consultation skills by recording them 00:00 Introduction 01:24 The Business of Consultation 02:59 Want-Based Medicine 05:31 The Communication X Factor 10:13 Trust, Rapport and "Vibes" 13:49 The FACE Rapport Framework 15:30 Adapting to Different Patient Styles 17:43 Currencies of Trust 20:51 Setting the Consult Agenda 23:37 Photography Over Mirrors 26:37 Treatment Plans and Budget 29:44 Treating the Whole Picture 30:45 Highlighting Individual Beauty 31:30 Positive Patient Framing 32:17 Setting Realistic Expectations 32:58 Toxin Dosing Expectations 34:47 The Clinical Review 37:42 Rebooking and Next Steps 40:21 Toxin Wear-Off Education 41:15 The Reset Consultation 43:26 Self-Critique and Reviewing Consultations 46:13 Handling Common Objections 48:59 Managing TikTok Treatment Requests 51:35 Managing Anxious Patients 53:42 Team Consistency and Trust 55:36 Marginal Gains 56:47 Outro CLICK HERE TO REGISTER FOR UNFILTERED LIVE #2 WITH DR LONNY GREEN DOWNLOAD OUR NEW APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN ACTIVATE A FREE 30 DAY SUBSCRIPTION...

Ep 362 What is K Beauty? | Dr Eunice Park & Sun Lee

1 hr 11 min

Episode 362 hosts Dr Eunice Park (Facial Plastic & Reconstructive Surgeon and founder of AIREM, USA) & Sun Lee (CEO of Vera, USA)  In this episode we do a deep dive into "K-Beauty". We first unpack the concept of "Gwallee" - the Korean philosophy and priniciple of self-nuturing and learn about the cultural pressures behind Korea's beauty standards. We then try to get to the bottom of what K-Beauty actually is, distinguishing simple skincare trends and contrast these with "clinical K-Beauty" - built around strategic business principles, sequenced in-clinic protocols and continual device innovation. *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="c613859a-36d2-402b-ba39-841964790957" data-turn-id-container="c613859a-36d2-402b-ba39-841964790957" data-testid="conversation-turn-526" data-turn="assistant"> 00:00 Introduction 01:53 Meet Our Special Guests Dr Eunice Park and Sun Lee 08:59 Gwaellee Origins And Innovation 12:29 Genetics Vs Skincare Frequency 17:17 Beauty Pressure And Technology 22:55 What K Beauty Really Means 29:14 Protocols And Provider Education 32:38 Building AIREM And Scaling 40:14 Building Brand Demand 43:48 Research Over Trends 46:16 Defining Regenerative Aesthetics 48:27 Future Technology And Robots 51:01 AI Skin Analysis 53:23 Access Beyond Big Cities 56:07 Private Equity Pros And Cons 59:55 Biggest Wrong Bets 01:04:38 IA Competition 01:09:59 Outro IA COMPETITION:  In this episode we annouce our latest huge giveaway - an all-inclusive trip to South Korea to take part in the 'Vera Fellowship in association with AIREM Academy'. This is a once in a lifetime prize for one lucky winner for a five day immersion into Korean clinical and business education. CLICK HERE TO APPLY - then use the links below to download and sign up to our app (p...

Ep 361 Medicine 3.0 & How to Improve Longevity | Dr Alexandra Curran

58 min

Episode 361 hosts Dr Alexandra Curran (Aesthetic Medicine Doctor and co-founder of Bespoke Longevity & Aesthetic Medicine, Australia)  Alex shares her journey from hospital to aesthetic medicine and the launch of her clinic in 2024. We explore what longevity medicine actually means and what services her clinic offers. We discuss the roles of advanced screening, imaging, blood testing, strength, mobility and cognitive assessments for diagnostic purposes and how these are interpreted to create personalised treatment plans for patients.  We also ask about the evidence for some of the services provided, the impact of finding 'incidentalomas' in patients and debate the economics of investigating seemingly healthy patients. Chapters: 00:00 Introduction 00:41 Longevity Episode Overview 02:03 Meet Dr Alexandra Curran 02:59 From Hospital To Aesthetics 06:40 Building A Longevity Clinic 08:59 Choosing Devices And Treatments 16:42 Longevity Packages And Pricing 20:25 Hormones And Peptides 22:46 Training As A Longevity Doctor 27:30 Evidence And The NAD Debate 34:07 Growing A Longevity Clinic 35:20 Longevity Scans And Success Stories 40:43 Biohacking And Supplements 43:23 Future Of Longevity Medicine 46:19 Business Lessons And Knowing The Numbers 48:58 Regenerative Aesthetics Debate 50:16 Polynucleotides And Exosomes 51:01 AI In Medicine And Clinics 54:26 Burnout And Delegation 57:10 Wrap Up And Community Plug DOWNLOAD OUR NEW APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN ACTIVATE A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free): FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS EXPLORE OUR WEBSITE: CLICK HERE

Ep 360 Instagram for Injectors: Educating Patients on Realistic Complications | Rachel Jarrell

1 hr 9 min

Episode 360 hosts Rachel Jarrell ('Ms Glowtox', Board-Certified Nurse Practitioner, co-founder of The Facial Refinery, USA) Rachel joins us in the 34th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Welcome and Guest Intro 01:20 Meet Rachel Jarrell 02:49 Early Aesthetics Inspiration 05:56 Nursing Path and Forensics 07:25 Why Clinical Foundation Matters 10:51 Breaking Into Aesthetics 12:19 First Injecting Training Reality 15:30 Designing Better Training 17:34 Starting Her Own Practice 20:55 Employee Value and Business Mindset 27:10 Injection Philosophy and Ethics 30:15 Education Content and DIY Risks 35:09 Consultations vs Online Advice 36:45 Nuance vs AI Advice 37:37 Growing an Instagram 38:35 Viral Reel Breakthrough 41:16 Followers vs Real Patients 43:48 Burnout and Boundaries 45:45 Content Under Regulations 48:51 Biostims and Product Picks 51:28 Debunking TikTok Trends 55:25 Ethics and Industry Standards 57:34 Rapid Fire Favorites 01:01:05 Best Anatomy Resources 01:02:28 Using AI in Practice 01:05:21 Next Guest Question 01:06:28 Wrap Up and Thanks DOWNLOAD OUR NEW APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN ACTIVATE A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free): FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS

Ep 359 Consultation Research, GLP-1 Face, Treatment Regret and Decanting Filler | Dr Jake Sloane & David Segal

49 min

Episode 359 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.

 In Chapter 18 we delve into four main topics: A new Australian study putting data behind the value of a proper patient consultation. The emerging research on GLP-1 agonists and their effect on facial fat and skin structure. The rise of 'treatment regret' - from filler dissolving to BBL and breast implant reversals, as the industry swings back toward more natural results. The practice of 'backfilling' or 'decanting' filler into smaller syringes, and the legal and safety risks injectors may not be considering. 00:00 Introduction 01:34 Four Trending Topics 02:52 Consultation Study And Key Findings 08:40 What Makes An Effective Consultation 11:13 Patient Psychology And Rapport 16:21 Full Face Assessment 19:29 GLP-1 Face Study Explained 24:06 Managing GLP-1 Patients 27:33 Fillers Vs Biostimulators 30:32 The Rise Of Buyer's Regret 32:48 Natural Results And Filler Perception 36:05 Social Media And Treatment Risks 38:08 Decanting And Backfilling Debate 40:18 Sterility, Ethics And Insurance 48:29 Wrap Up & Outro LINKS FROM THIS EPISODE: Consultation study GLP 1 study David Segal website DOWNLOAD OUR NEW APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN ACTIVATE A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free): FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS

Ep 358 What Exactly Are Peptides? | Dr Rob Weiss

1 hr 8 min

Episode 358 hosts Dr Rob Weiss (GP from Melbourne, Australia) In this episode we explore the trending but highly controversial topic of peptides.  We discuss the background to these products, the growing demand from the general public and address the significant dangers of black-market peptides. Our guest explains how he educated himself about this niche speciality and his thoughts about why no significant studies or evidence exists for most commonly used peptides.  We learn about his approach to using peptides in patients with musculoskeletal injuries and his clear distinction between this approach vs people using peptides for self-prescribed 'looksmaxing' and  within the 'gym bro' culture. 00:00 Introduction 00:41 Peptides Episode Overview 02:06 IA Community App Updates 03:47 Meet Our Special Guest, Dr Robert Weiss 05:41 What Peptides Are 10:50 Why Peptides Went Mainstream 17:46 Evidence and Prescribing 22:59 GLP-1 Breakthroughs 28:41 Clinical Uses and Protocols 33:06 Safety and Misuse 34:55 Retatrutide Explained 37:20 Safety vs Hype 38:59 Black Market Risks 40:58 Compounding and Quality Standards 44:58 Biohacking and Peptide Trends 47:04 Regulation and Oversight 52:11 GHK-Cu and Skin Rejuvenation 58:27 The Future of Peptides 01:02:05 Evidence vs Anecdotes 01:06:09 Learning Resources 01:07:07 Wrap Up and Outro DOWNLOAD OUR NEW APP IA COMMUNITY FOR FREE: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES Our free content includes: Inside Aesthetics podcast - listen to or watch every episode inside the app Conference Diary - browse every major event and booking links Aesthetic News - keep up to date with the latest stories  Invites to our live stream events - RSVP for our 1st Unfiltered LIVE with Julie Bass-Kaplan here THEN GET A FREE 30 DAY SUBSCRIPTION: FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS

Ep 357 Seven Toxin Brands: Stocking, Switching and Pricing in a Crowded Market | Dr Jake Sloane & David Segal

52 min

Episode 357 showcases our hosts Dr Jake Sloane & David Segal In our mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins. In Chapter 13 we review where we're at in the toxin market and what the implications are of having more choice. In Australia we've quickly moved from only three traditional choices (Botox, Dysport,and Xeomin) to seven (adding Letybo, Nuceiva, Relfydess, and Daxxify). This has resulted in clinical and commercial complexity for clinics and we delve into this new problem.  Patient demand, marketing pressures and questionable business choices have led some injectors to stock multiple brands - but maybe at the expense of reducing mastery, inconsistent results, poorer patient satisfaction and less profitability. We outline the common issues encountered when introducing new toxin brands whilst covering the business angles including inventory management, buying power, pricing, and communicating change with patients. 00:00 Introduction 00:41 Seven Toxins Overview 01:58 IA Community App Update 03:30 The Evolution Of Neurotoxins 05:01 Patient Demand And Choice 07:12 Comparing Seven Toxin Brands 11:13 Regulation And Off Label Use 13:54 Do Brand Differences Matter? 18:57 Stocking One Vs Multiple Brands 23:58 Switching Between Toxins 26:15 Preparing Patients For A Switch 31:09 Pricing, Bias And Value 32:52 Dose And Dilution Basics 35:39 Hyper Concentrated Treatments 38:06 Injection Technique And Anatomy 39:10 Business And Stock Management 44:02 Inventory And Cashflow Tips 48:52 Key Takeaways And Wrap Up DOWNLOAD OUR NEW APP IA COMMUNITY FOR FREE: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES Our free content includes: Inside Aesthetics podcast - listen to or watch eve...

Ep 356 Adding Weight Loss, Menopause & Hair Loss Consultations | Angela Winters

1 hr 3 min

Episode 356 hosts Angela Winters (Registered Nurse from Mudgee, Australia) In this podcast we learn how aesthetic clinics in Australia are partnering with Fresh Clinics to introduce new services for their patients - weight loss, menopause and hair loss consultations under the 'Fresh Health' model. This episode builds on what we learnt in episode 353 with Dr John Delaney (Co-Founder of Fresh Clinics) and why Fresh Health was launched. Angela first shares her own weight-loss journey before we learn about how hybrid nurse & prescriber consultations work in practice. We discuss the typical in clinic approach for these services and cover some of the key steps including screening tools, blood testing, prescriptions, follow-ups and patient education.  00:00 Welcome 01:03 IA Community App 02:49 Meet our Special Guest: Angela Winters 04:57 Regional Clinic Realities 06:44 Business Trends In 2026 08:32 Wellness As A Growth Strategy 11:22 Rising Demand For Perimenopause Care 12:26 Angela's Weight Loss Journey 19:13 Nutrition And Protein During Weight Loss 24:48 Hybrid Healthcare Models 28:20 Telehealth Best Practices 31:11 Weight Loss Program Workflow 34:54 Aesthetic Changes During Weight Loss 38:24 Menopause Care And Patient Trust 42:22 Hormones, Mood And Relationships 47:36 Building A Sustainable Business Model 50:46 Pricing And Patient Retention 54:59 Advice For Clinics Getting Started 58:22 The Future Of Preventative Healthcare 59:42 Wrap Up ALL IA LINKS & CONTACT INFORMATION DOWNLOAD OUR NEW APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN GET A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free): FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS

Ep 355 Opening a Second Aesthetics Clinic: Husband & Wife Owners in the UK | Dr Manav Bawa & Yogeeta Bawa

1 hr 11 min

Episode 355 hosts Dr Manav Bawa (Cosmetic Physician from London, UK) & Yogeetha Bawa (Practice Manager & Business Consultant from London, UK) In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 23 we discuss how Manav and Yogeetha built a thriving aesthetics business from the ground up. We explore their transition from medicine and corporate careers into founding an aesthetic clinic, expansion to a second location, and the key lessons they learned. Our guests share their practical insights into the challenges they faced and balancing business success with a busy family life. 00:00 Introduction 02:03 Meet Our Special Guests: Dr Manav And Yogeeta Bawa 03:53 From Corporate Careers To Aesthetics 11:27 Building Thyme Clinic 13:25 Branding And Rebranding 17:05 Growing After COVID 21:39 Marketing And Business Growth 28:07 Scaling Multiple Clinics 32:45 Hiring And Maintaining Quality 37:02 ROI And Smarter Business Decisions 41:12 Key Revenue Drivers 45:04 Expanding To A Second Clinic 47:00 Leadership And Exit Planning 48:56 Biggest Business Mistakes 54:41 Marketing Investment Strategy 57:07 Balancing Parenthood And Business 01:04:35 Rapid Fire Questions 01:09:39 Final Thanks And Wrap Up ALL IA LINKS & CONTACT INFORMATION DOWNLOAD OUR NEW APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN GET A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free): FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS

Ep 354 What The Most Successful Medispas & Clinics Are Doing Right | Terri Ross

44 min

Episode 354 hosts Terri Ross (Aesthetic Consultant & Business Advisor, USA) In this episode, we welcome Terri Ross (founder of Terri Ross Consulting) for her insights into how clinics can improve their profitability, patient retention, and operational efficiency. We explore common business mistakes, the importance of strong consultation and sales frameworks, financial literacy for clinic owners, and how practices can differentiate themselves in an increasingly competitive market. Terri also shares practical advice on treatment planning, team performance, and creating sustainable growth in aesthetics. 00:00 Introduction 01:36 Meet our Special Guest: Terri Ross 03:03 Consulting Services Explained 04:00 Common Practice Pitfalls 06:17 Sales Vs Education Mindset 10:53 Consultation Psychology 14:42 Industry Shifts And The Wellness Boom 17:51 Standing Out Through Safety And Trust 19:54 Gen Z Trends And Looksmaxing 22:20 Pricing And Profitability 23:20 Private Equity And Exit Strategies 24:50 Fixing Practice Finances And Reporting 29:16 How Consulting Engagements Work 31:49 Patient Retention Through Better Consultations 34:42 Full Face Treatment Planning 40:42 Early Practice Mistakes To Avoid 42:31 Wrap Up And Listener Callouts DOWNLOAD OUR NEW APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN GET A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free): FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS

Ep 353 The Next Chapter For Aesthetic Clinics: Fresh Health | Dr John Delaney

1 hr 4 min

Episode 353 hosts Dr John Delaney (Co-founder of Fresh Clinics) In this episode we explore the introduction of a new model of services for Australian aesthetic clinics called 'Fresh Health' - and its potential to reshape the landscape of aesthetics and primary care medicine.  Fresh Clinics already support injectors with technology to ensure compliance, training and higher standards. But Fresh Health is their next evolution that allows cosmetic clinics to offer additional medical services including for weight loss, menopause and hair loss consultations. This model is referred to as 'hybrid healthcare', blending in-person nurse-led consultations with telehealth specialists. We discuss why Fresh Health was launched and how it will help improve holistic patient care - whilst reinforcing the business success of existing clinics.  00:00 Welcome and Guest Intro 00:32 What Fresh Clinics Does 01:29 Disrupting the Industry 04:01 Aesthetics Market in 2026 06:43 Trends Tox Filler Biostims 08:39 Why Fresh Health Started 11:08 Business Support Beyond Clinical 13:19 Fresh Health Explained 14:17 Hybrid Care and Patient Trust 25:23 Medicine 3.0 Optimization 29:33 HRT History and Misconceptions 32:38 How Hybrid Care Works 33:29 Nurse Telehealth Workflow 35:25 Wellness Meets Aesthetics 36:39 Whole Body Consultation Shift 38:22 Hybrid Care vs Online Only 40:12 Criticism and Governance 43:01 Peptides and Black Market Risks 46:44 Pricing and Subscriptions 49:51 Clinic Economics and Retention 51:54 Access and Rural Impact 54:50 Future Services Roadmap 57:30 Joining Fresh Network 01:00:11 Fresh Summit Wrap Up Links: Fresh Clinics (Australia) Fresh Clinics (USA) DOWNLOAD OUR NEW APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN GET A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free): FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS

Ep 352 Understanding Ingredients in Skincare | Dr Tania Romano

52 min

Episode 352 hosts Dr Tania Romano (Head of Medical & Education for SkinCeuticals & skinbetter science ANZ) In this episode we go on a deep dive into what actually works when it comes to skincare - whilst debunking what might just be good marketing. Tania cuts through an oversaturated market to explain why ingredient quality, concentration and pH matter far more than what some labels usually advertise. She then makes the evidence-based case for the some of the active ingredients that patient should consider using daily: Vitamin C and retinoids Our conversation demystifies antioxidants and free radicals, the science behind both CE Ferulic Vitamin Serum (made by SkinCeuticals) & Alto Defense Serum (made by Skinbetter Science), and why using a combination of ingredients and antioxidants trumps using Vitamin C on its own. Tania then explains the retinoid ladder and how retinoids drive collagen synthesis at the cellular level. She sheds light on why Alpharet (made by Skinbetter Science) wasn't available for several years in Australia and how to best use this product. We reframe the patient consult to improve patient compliance with home skincare and finally - David admits he uses beef tallow! *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69c4e055-cf80-8321-bb5b-e7abe90214a6-3" data-turn-id-container= "request-69c4e055-cf80-8321-bb5b-e7abe90214a6-3" data-testid= "conversation-turn-496" data-scroll-anchor="false" data-turn= "assistant"> 00:00 Introduction 01:20 Meet our Special Guest: Tania Romano 04:27 Skincare Market Overload 06:10 Cosmeceutical Vs Cosmetic 08:00 Vitamin C Formulation Secrets 09:26 Kids And TikTok Skincare 10:31 Education Vs Marketing 16:58 Top Three Evidence Based Actives 20:23 The Role Of Antioxidants 27:11 How To Use Vitamin C Correctly 32:02...

Ep 351 Converting Patients to Skin Treatments & NanoFractional Skin Resurfacing | Sara Lavis

56 min

Episode 351 hosts Sara Lavis (Registered Nurse from Perth, Australia) In this episode we discuss how to best integrate skin treatments and devices into your aesthetic clinic or medispa - with a focus on NanoFractional RF technology by Venus. Our conversation highlights some of the key tools to patient conversion when it comes to skin treatments - including a systematic consultation and having tools to examine skin quality objectively. Sara outlines the modalities she uses in her clinic and explains how and why she chose these devices. She then shares her insights about NanoFractional Radiofrequency using the Venus Versa Pro platform. We discuss the indications for it, ideal patient selection, the procedure and expectations. We also cover the concept of 'stacking' treatments with RF including polynucleotides, exosomes, PRP and insulin. *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69c4e055-cf80-8321-bb5b-e7abe90214a6-1" data-turn-id-container= "request-69c4e055-cf80-8321-bb5b-e7abe90214a6-1" data-testid= "conversation-turn-492" data-scroll-anchor="false" data-turn= "assistant"> 00:00 Introduction 01:39 Meet our Special Guest: Sara Lavis 05:42 Holistic Skin Shift 07:00 Learning Skin Confidence 09:46 Clinic Team And Workflow 10:49 Skin Assessment Tools 12:46 Non Pushy Skin Conversations 15:46 Devices In The Clinic 17:16 Choosing The Right Device 19:36 RF Basics And Candidates 23:32 Venus Versa Heads Explained 25:34 Multimodality Business Logic 28:16 RF Treatment Journey 31:03 Surface RF Explained 31:25 Ablation Vs Coagulation 32:13 RF Vs CO2 Downtime 33:03 Stacking Polynucleotides 34:16 All Skin Types Safety 35:02 Under Eye Skin Prep 36:06 PRP Exosomes And Insulin 38:02 Pores Texture And Resurfacing 39:06 Pigment Protocols And Melasma 41:44 Overtreatme...

Ep 350 Aesthetic Nurse Software | Max Hayward

49 min

Episode 350 hosts Max Hayward (Co-Founder at Aesthetic Nurse Software) from England, UK.  In this podcast we talk about the evolution of an all-in-one clinic management platform for medical aesthetics professionals - Aesthetic Nurse Software. Max explains the origins of ANS and how he and their developer solved his mother's need for a better clinical notes and documentation solution. We cover why having a proper patient journey mapped out leads to better compliance and how ANS has been adapted for both UK and the Australian requirements. We cover ANS's key features and how it has evolved with beta testing and user feedback. Tools we touch on include automations, rich reporting features, segmentation, email marketing, memberships and Klarna/Afterpay functionality. 00:00 Introduction 00:31 Max Hayward  02:17 Origin Story With His Mum 04:13 Working Mother Son Duo 07:02 Compliance First Design 08:58 Paper And Phone Risks 12:14 Australia Regulation Tweaks 13:44 Simple Yet Powerful UX 16:21 Building And Feature Growth 19:35 Naming Beyond Nurses 21:18 Automation Reports Marketing 23:46 Consultants And Retention Metrics 25:13 Measuring Patient Retention 26:02 Trial and Error Growth 26:47 Memberships for Recurring Revenue 29:35 Compliance and S4 Limits 31:42 Product Feedback Loop 33:50 Security and Support Promise 35:29 Buy Now Pay Later Options 36:57 All in One Feature Recap 37:49 AI for Data Insights 39:30 Chatbots After Hours Leads 41:20 US and Canada Expansion 42:21 Switching Systems Data Import 43:54 Pricing Plans and Offer 45:28 Wrap Up and Events IA Listeners can get a free trial of ANS by clicking this link (& please click IA Podcast as the referrer!) DOWNLOAD OUR NEW APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN GET A FREE 30 DAY SUBSCRIPTION (After you've downloaded the app and signed up for free): FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS

Ep 349 Oculoplastic Surgeon on Nutrition, Healing and a Widow Maker Heart Scare | Dr Kami Parsa

1 hr 0 min

Episode 349 (Part 1) hosts Dr Kami Parsa (Oculoplastic & Reconstructive Surgeon) from Beverly Hills, California. Kami joins us in the 33nd chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Introduction 00:36 Meet Dr Kami Parsa 01:56 From Iran To Medicine 05:43 Oculoplastics And Early Fillers 08:31 Beverly Hills Practice Roots 10:11 Fat Grafting Shapes Technique 12:08 Filler Complications Era 12:47 What His Practice Looks Like 14:52 Not Anti Filler 18:58 Future Of Aesthetics 22:21 Nutrition And Inflammation 26:58 Injury Sparks Healing Deep Dive 30:38 Biohacking Finds Heart Blockage 33:19 Surgery Recovery Mindset 34:56 Wellness Advice Basics 37:11 Cholesterol Genetics Statins 39:34 Fear Practice Logistics 42:54 App Competition Break 43:48 New Work Life Balance 45:02 Book Nutrition In Practice 47:33 Surgery Nutrition Supplements 51:10 Injector Favorites Safety 54:28 Tech Ultrasound MRI Future 58:22 Wrap Up & Next Episode Tease APPLY TO OUR COMPETITION & WIN THE TRIP OF A LIFETIME TO SYDNEY DOWNLOAD OUR NEW APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN GET A FREE 30 DAY SUBSCRIPTION (After you've downloaded the app and signed up for free): FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS OTHER LINKS CONTACT US, OUR SOCIALS & MORE CLICK HERE TO BUY KAMI'S BOOK 'HEAL'

Ep 348 Part 1 The CEO of Evolus | David Moatazedi

44 min

Episode 348 (Part 1) hosts David Moatazedi (President & CEO of Evolus from California, USA). In this podcast we cover Evolus' global vision and strategy - based on shifting from a traditional pharma model toward "performance beauty". Our conversation with David discusses market differences by country, rapid trend cycles and the need for continuing clinical evidence. We address the drop in global HA fillers, macroeconomics, pipeline strategy and future modalities.   00:00 Aesthetics Industry Shift Ahead 00:52 Show Introduction and Two-Part Format 02:14 Meet David and the Evolus Story 03:35 Evolus' North Star for Growth 05:08 Beauty Lens vs Medical Risk 08:34 How the Industry Is Maturing Worldwide 10:36 Hype Cycles and Long-Term Staying Power 13:56 The "Natural Look" and Trend Drivers 17:37 Why Evolus Went Public 19:34 Macro Risks and Pipeline Bets 22:21 The Future of HA Fillers 22:48 Why HA Fillers Have Slowed Down 24:12 Rebranding the Filler Category 26:22 Staying Customer-Centric 28:53 The Next Waves of Innovation 31:49 Robots and AI Injectors 33:05 Helping Clinics Grow 37:31 Launching in Australia 38:45 What Aesthetics Could Look Like in 2035 41:33 Pipeline Updates and New HA Technology 43:07 Wrap-Up and Where to Watch Part 2 will be available on our new app IA Community for free very soon! DOWNLOAD OUR NEW APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN GET A FREE 30 DAY SUBSCRIPTION (After you've downloaded the app and signed up for free): FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS ALL OF OUR OTHER LINKS & CONTACT INFORMATION: CLICK HERE

Ep 347 Introducing Our New App - IA Community | Dr Jake Sloane & David Segal

41 min

Episode 347 showcases our hosts Dr Jake Sloane & David Segal We're proud to finally reveal the launch of our long-awaited project 'IA Community' - the social media app for aesthetic professionals! This project has been years in the making and we've spent the last 18-months secretly building a platform designed for you guys. In this podcast we discuss the background to IA Community and why aesthetic professionals should download it. We touch on the main features of the app including: Member profiles and powerful networking features Live Chat groups for instant connection, networking, support and advice Our podcast library - every episode is available to stream, new search features and the ability to like, comment and continue the podcast conversations in the app Introducing our new Exclusive Episodes - podcast that can't be found on any other podcast app Our Aesthetics Newsfeed - showcasing global features, stories and insights Conference Diary - information and ticket booking links for every major event event + secret event chat groups Partner spaces - showcasing the best brands in aesthetics IA-Gram - our very own HCP-only social media feed Business Education - Learn to understand your numbers And much, much more Look our for our HUGE launch competition tonight at 7pm on Instagram! *]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69c4e055-cf80-8321-bb5b-e7abe90214a6-8" data-testid= "conversation-turn-486" data-scroll-anchor="false" data-turn= "assistant"> 00:00 Introduction 01:21 Why Build Our Own Platform 01:58 From Patreon To IA Community  04:35 Who It's For And Compliance 07:22 Verification And Transparency 09:36 Launch Giveaway Details 11:45 Why Join The Community...

Ep 346 What Injectors Can Learn From a Cadaver Course | Dr Lucas de Siqueira

50 min

Episode 346 hosts Lucas de Siqueira (Cosmetic Physician from Melbourne, Australia) We discuss the purpose of cadaver learning for injectors and how these courses are typically run. Lucas explains his background in anatomy and how he became a cadaver course educator. We highlight how this type of learning is usually run, with interactive practical sessions that incorporate practical injectable concepts and techniques. Importantly we also cover the themes of ethics, the respectful handling of donated human tissue and recognising how special this resource is. We end with details of the upcoming cadaver course linked to the AAS conference in Perth, Australia in May. 00:00 Introduction 01:14 Meet Dr Lucas de Siqueira 04:13 From GP To Injectables 06:19 Who Can Teach Cadavers 07:31 Medical School Dissection Days 10:34 Fresh Vs Preserved Specimens 13:43 What Cadaver Workshops Teach 20:54 Creating A Safe Learning Space 24:26 Changing Clinical Practice 25:05 Anatomy Meets Technique 26:47 Depth Over Memorization 27:51 Dissection Makes It Stick 28:54 Course Logistics Explained 32:02 Pre Reading For Success 33:14 Hands On Injection Practice 34:47 Beginners Vs Experts 36:30 Respecting Donated Specimens 40:52 Culture And Cadaver Ethics 43:00 Preparing For The Shock 45:47 Alternatives To Cadavers 48:05 Booking And Final Takeaways 50:20 Outro And Social Links JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP) ALL IA LINKS & CONTACT INFORMATION

Ep 345 Supply-Chain Risk, the Credit Card Surcharge Ban and Conference Fatigue | Dr Jake Sloane & David Segal

47 min

Episode 345 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.

 In Chapter 17 we delve into three topics:  1) The impact of the Middle East conflict and the major concern about fuel shortages and supply-chain disruption. 2) Australia's law change concerning credit card surcharges. 3) Growing conference fatigue in aesthetics. 00:00 Introduction 00:40 What's Trending Agenda  02:06 Middle East Fuel Shock  02:39 Global Supply Chain Fragility  04:09 Australia Petrol Shortages  08:08 Economic Fallout Depression Fears  10:33 Conflict Outlook Energy Independence  13:04 Aesthetic Business Slowdown Q1  16:44 Reading Numbers Cutting Costs  21:07 Client Access Communication Plans  23:31 Preparedness Avoiding Panic  24:50 Panic And Preparedness 25:59 Pharma Supply Chain Reality  26:39 Credit Card Surcharge Ban  28:00 Margins Pricing And Fees  30:24 Payment Alternatives And Disruption  33:05 Cut Terminal Costs With AI  34:52 Conference Fatigue Explained  36:39 Smaller Events Better Networking  38:47 App Conference Diary Feature  42:37 Future Of Conferences And App Podcast  45:43 Wrap Up And Next Topics JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP) ALL IA LINKS & CONTACT INFORMATION

Ep 344 Botulinum Toxin Complications: Training, Aftercare Myths and Pregnancy (Part 1) | Dr David Eccleston

58 min

Episode 344 Part 1 hosts Dr David Eccleston (Cosmetic Physician from Birmingham, UK) In our mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins. Part 1 (this episode) is available to listen to on all of your favourite podcast apps.  Part 2 will be available exclusively on our new app called IA Community launching in May (Click here to join our waitlist) In Chapter 12 Part 1 we discuss what injectors learn when they are first taught about toxins. We get into topics including discuss on vs off-label use of toxins, the limitations of pharma-led training, myths around toxin aftercare, preserved vs normal saline, needle considerations and the issues with toxins and pregnancy or breastfeeding . 00:00 Introduction 00:55 Meet Our Guest: Dr David Eccleston 01:50 Part One vs App Exclusive 03:30 David Background Journey 05:05 How Toxins Evolved 07:00 Early Days With Botox 09:40 Consultation Framework 13:40 Handling Top Ups Pricing 14:20 Managing TikTok Patients 20:35 Off Label Ethics Safety 23:40 Learning Off Label Properly 25:50 Choosing Your Go To Toxin 26:25 Six Ds Technique Begins 29:55 Injection Technique Details 30:20 Switching Toxins Safely 31:40 Aftercare Advice Today 34:40 Aftercare Myths Explained 37:10 Pregnancy Breastfeeding Policy 41:10 Bruising Pain Expectations 43:25 Preserved Saline Benefits 46:20 Reducing Bruising Strategies 49:40 Needle Size Brand Choices 50:45 Systemic Risk Online Claims 55:55 Aminoglycosides Contraindication 57:50 Wrap Up & Part Two Teaser JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP) ALL IA LINKS & CONTACT INFORMATION

Ep 343 Part 1 Digital Marketing Strategies for Aesthetic Clinics in 2026 | Rick O'Neill

1 hr 20 min

Episode 343 (Part 1) hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK) We discuss the major shifts in aesthetic marketing over the past 12–24 months - driven by AI technology and the changing behavior of patients. We explore: How SEO and website optimisation are more important due to how tools like ChatGPT search the web. How patients can take up to 12 months with numerous touchpoints before converting to a booking The requirement for an 'always-on, multi-channel' ecosystem beyond Instagram. Tool likes 'AnswerThePublic' to understand what patients are Googling The benefit of writing experience-based blog articles on your website TLDR summaries for AI visibility Email marketing segmentation Cautious AI tool use inclusing chatbots and note-takers LTF's new 'Black Belt Digital' platform - offering AI-built websites, education, templates and resources IA Community - Inside Aesthetic's new upcoming app 00:00 Introduction 00:42 Special Guest: Rick O'Neil - Returns and AI Shift 01:37 MCAS Recap and Business Focus 02:46 Rick Background and LTF Story 07:10 Big Digital Changes Explained 11:54 Zero Moment of Truth 18:08 Build a Content Ecosystem 18:44 Answer the Public Workflow 20:37 Write Blogs That Rank 22:32 Repurpose and TLDR for AI 26:58 Client Adoption and Practical Tips 29:49 Budgeting and Marketing Mindset 33:56 Content Creation vs Distribution 38:07 SEO Basics and Technical Fixes 42:56 SEO Intent Signals 44:28 AI Tools for Clinics 48:04 Websites in 2026 51:12 Social Media That Converts 56:50 Search Meets Instagram 58:20 Black Belt Digital Platform 01:07:52 Listener Questions 01:12:08 Future Patient Journey 01:15:36 Where to Start Now 01:18:17 Final Wrap and Plugs Black Belt Digital - Discover Black Belt Digital: LTF's new platform dedicated to helping clinics with their aesthetic digital business marketing success. Get expert marketing knowledge, free resources and a professional website builder. JOIN THE WAITING LIST FOR IA C...

Ep 342 Buying the Clinic You Work In: From Nurse Injector to Clinic Owner | Aisling Walsh

58 min

Episode 342 hosts Aisling Walsh (Registered Nurse from Sydney, Australia). In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 22 we discuss Aisling's story where she become the business owner of the clinic where she first started injecting. All whilst balancing motherhood and the new responsibilites that come with being a business owner.  00:00 Introduction  00:41 Special Guest: Aisling Walsh  02:21 From Ireland To Australia 04:25 From Nursing To Aesthetics 06:25 First Injecting Training And Mentorship 09:49 Building Skills Safety And Clientele 12:12 Balancing Mum Life And Business 14:08 Becoming An Owner And Outsourcing 16:58 Buying The Clinic 22:00 Valuation Risk And Worst Cases 27:55 Owner Reality: Admin Days 31:47 Skin First Philosophy 32:15 Injecting Day Breakdown 34:10 Team Management Tips 36:59 Regulations And Competition 39:30 Buying The Right Device 41:54 Results Over Products 44:41 Brand Refresh And Socials 50:28 Pricing And Patient Journey 54:44 Future Plans And Exit 57:27 Summary and End JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP) ALL IA LINKS & CONTACT INFORMATION

Ep 341 Penile Filler and Botulinum Toxin: Girth, Shrinkage and Occlusions | Dr John Leonardo

1 hr 16 min

Episode 341 hosts Dr John Leonardo (Anaesthesiologist from Toronto, Canada) John join us in Chapter 13 of our Masterclass series of episodes. Here we host global experts with significant experience to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, other injectable products and techniques. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 13 we discuss a sub-niche of aesthetics that John has developed - male sexual aesthetics. We first explore the taboo and stereotypes behind these sorts of male concerns as well as unpacking some of the functional issues that may also need addressing.  We then outline the five main treatments that John offers:  Penile toxins (GroTox®) for flaccid hang and erectile function Penile filler (P-Girth®) for girth +/- gland enhancement Scrotal toxin (ScroGro®) to relax scrotal retraction, reduce wrinkles and treat hyperhidrosis Scrotal filler (ScroGro®) to increase scrotal size Anal toxin (RimTox®) to relax the internal sphincter for receptive anal sex. John discusses his consultation technique with male aesthetic patients and for each treatment we cover dosing, techniques, product choice, aftercare, costs and complications.  00:00 Introduction  00:40 Meet Dr John Leonardo 01:28 What Is Male Sexual Aesthetics? 03:46 Consultation and Psychology 06:06 How John He Entered The Niche 10:07 Grotox® Mechanism 14:36 Grotox® Protocol and Dosing 21:16 Aftercare, Risks & Longevity 26:34 Pricing, Naming and Industry Context 31:37 P-Girth® - Penile Fillers 35:51 Hybrid Filler and Technique 39:48 Inducing Erections Before Filling 43:32 Penis Sculpting 49:13 Penile Vascular Occlusions 59:12 ScroGro® Toxin Benefits and Method 01:02:24 ScroGro® Filler Protocol 01:06:42 RimTox® 01:13:12 Wrap Up and Resources 01:16:19 Final Outro and Links JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP) ALL IA LINKS & CONTACT INFORMATION  

Ep 340 Anaesthetist Turned Injector: Pain Medicine to Male Sexual Aesthetics | Dr John Leonardo

1 hr 5 min

Episode 340 hosts Dr John Leonardo (Anaesthesiologist from Toronto, Canada) John joins us in the 32nd chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Introduction 01:27 IA Community App Preview 02:15 Special Guest: Dr John Leonardo  02:33 From DJ to Anesthesiologist 08:16 PRP Results and Patient Selection 11:49 Canadian Aesthetics Trends 15:43 Practice Mix - Sexual Aesthetics 24:55 Exosomes and Hair Growth 29:24 Filler Anxiety and Technique 35:56 Ethics of Exosomes 37:48 Stocking New Products 43:35 Sculptra vs Radiesse Strategy 45:57 Skin Boosters vs Topicals 47:59 Male Sexual Aesthetics 101 49:20 Stigma and Market Reality 57:06 Provider Fit and Corrections 01:02:14 Longevity Advice and Wrap JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP) ALL IA LINKS & CONTACT INFORMATION    

Ep 339 How to Launch a New Conference: The Australian Aesthetic Symposium | Jessica Ferris

47 min

Episode 339 hosts Jessica Ferris (Registered Nurse & CEO of Australian Aesthetic Symposium) In this episode we explore the logistics and motivations behind launching a new aesthetic conference. Australia Aesthetic Symposium (AAS) was held for the first time last years in Perth, Western Australia and is hosted and founded by Jessica. Jessica shares her background in event management, teaching, nursing and most recently into cosmetic injecting. She explains her reasoning to create a new and independent educational event, designed specifically for aesthetic professionals in her home state. We learn about the logistics and costs to launch a conference, working with sponsors and the finances needed, the challenges of being an unknown organizer, and the problems encountered behind the scenes.  This podcast is sponsored by the Australian Aesthetic Symposium. To save 20% off tickets to this years AAS, click here to buy tickets and use the promo code IA20  00:00 Introduction 01:08 Special Guest: Jessica Ferris from AAS 03:14 Why Perth Needed AAS 05:25 Jessica's Background and Youth Lab 07:36 Learning to Inject in WA 08:42 AAS Idea and Early Hustle 10:07 Partnering with Dr Mike 12:13 Keeping the Conference Fresh 13:38 Building the Event Blueprint 15:09 Budgeting and Hidden Costs 16:58 Selling Tickets and Sponsor ROI 20:31 WA Community and Remote Delegates 23:11 Designing the Program 23:29 Curating Conference Topics 25:30 Safety Business and Diversity 26:32 Why Live Demos Fall Flat 29:26 Cadaver Course Deep Dive 32:28 Making Attendance Worth It 36:28 Behind the Scenes Challenges 39:35 Delegation and Event Day Flow 42:35 Who Should Attend 44:45 Speakers Tickets and Farewell 46:27 Closing Credits  ALL IA LINKS & CONTACT INFORMATION JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP)  

Ep 338 What Aesthetic Clinics Need to Know About Marketing & Branding | Chloe McGrath

1 hr 2 min

Episode 338 hosts Chloe McGrath (Founder & Director of The Aesthetic Collective from Sydney, Australia)⁠ *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-698d4bd9-a8a0-83a0-b2ce-a185f2795c72-2" data-testid= "conversation-turn-8" data-scroll-anchor="true" data-turn= "assistant"> In this episode we explore how cosmetic clinics should market and brand themselves in 2026. Chloe shares her background in aesthetics and explains why her agency works exclusively within the sector, prioritising compliance and close alignment with the regulators. We discuss common misconceptions including the belief that clinical skills alone can build a successful clinic and the serious risk of regulatory breaches when using a non-aesthetic marketing agency. Our conversation covers key growth drivers including the limitations of word-of-mouth referrals, the importance of multiple patient touchpoints before booking, and the challenge of accurately tracking attribution. We on practical, capacity-based marketing strategies for solo injectors versus scaling clinics, highlighting Meta ads as a cost-effective option when geographically and demographically targeted. 00:00 Introduction 04:15 Regulations, Compliance & Why Conservative Marketing Wins 06:37 Clinician vs Entrepreneur: How Mature Are Clinics in 2026? 10:58 When Marketing Goes Wrong: Distressed Clinics, Debt & TGA Letters 13:36 What Actually Drives Growth: Word of Mouth Limits & 7–10 Touchpoints 16:45 Content Myths: Posting Frequency, Quality vs Spam & The Algorithm 19:17 Brand Foundations: Defining Your Identity, Values & Target Patient 22:41 Men in Aesthetics: Why It's Still 90% Women + The Longevity Angle 27:39 What Makes a Clinic Successful Now: Beyond Price & Chain Clinics 29:10 Scaling the Team: Getting Patients to Trust New Injectors 32:22 Capacity vs Growth: Balancing Regulars, New Patients & Rebookings 33:24 Cho...

Ep 337 Amino Acid Skin Booster: Sunekos Under-Eye Technique and Protocol | Dr Abs Settipalli & Dr Ben Coyle

1 hr 26 min

Episode 337 hosts Dr Abs Settipalli (Dentist from London, UK) & Dr Ben Coyle (General Practitioner from Leicester, UK)  Abs and Ben join us in Chapter 12 of our Masterclass series of episodes. Here we host global experts with significant experience to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other injectable products. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 12 we discuss Sunekos, a new product in Australia and distributed by Xytide. Our discussion begins with a discussion about regenerative aesthetics and what this term really means. We then cover the science of the skin and what happens when we age. Importantly we get a better understanding about the key building blocks of the skin including the various types of collagen, elastin and fibronectin. Sunekos is marketed as a 'bioregenerator' and we underpack what is it, how it works, what patients are suitable, how it's used in clinical practice and much more. 00:00 Introduction  00:52 Special Guests: Dr Abs Settipalli & Dr Ben Coyle 03:29 Discussion on Aesthetics and Regenerative Medicine 06:37 Challenges in the UK Aesthetics Market 08:46 Understanding Regenerative Medicine 10:09 Patient Demographics and Treatment Approaches 16:47 Trends in Aesthetic Treatments 29:19 Understanding HA and Amino Acids 29:44 Nutrient Sensing and Human Biology 31:58 Inflammation and Aging 33:32 Amino Acids: Ingestion vs. Injection 35:31 Collagen and Skin Health 43:55 Patient Experiences and Results 53:01 Combination Therapies and Treatment Limitations 01:02:25 Addressing Ageing Hands 01:02:57 Face Injection Protocols 01:05:22 Cellulite Treatment Insights 01:06:56 Neck Treatment Challenges 01:08:19 Injection Techniques and Training 01:14:39 Commercial Aspects of Treatments 01:21:39 Future of Aesthetic Treatments 01:25:05 Final Thoughts and Farewell ALL IA LINKS & CONTACT INFORMATION JOIN THE WAITING LIST FOR IA COMMUNITY (OUR...

Ep 336 How To Optimise Your Clinic For 2026 Dr Jake Sloane & David Segal

1 hr 18 min

Episode 336 showcases our hosts Dr Jake Sloane & David Segal In this episode we go through our list of strategies and ideas for clinics to thrive and grow in 2026. We discuss the concept of examining and diagnosing your 'financial health' with a detailed explanation of profit margins, balance sheets and the importance of analyzing your costs vs prices.  We also cover team management, tips to improve patient retention, rebooking strategies as well as the importance of committing to a social media and marketing strategy. 00:00 Introduction 00:41 Starting the New Year: Business Reflections 02:28 Analysing Business Performance 05:07 Understanding Financial Reports 11:02 Managing Stock and Profit Margins 33:36 Skincare and Retail Strategies 39:39 Creating Your Own White Label Brand 40:45 Memberships and Subscriptions 45:45 Income Streams: Training and Mentorship 50:41 Managing Teams and Staff Performance 56:37 Patient Retention and Rebooking Strategies 01:11:47 Marketing and Social Media Strategies 01:17:09 Conclusion and Final Thoughts ALL IA LINKS & CONTACT INFORMATION JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP)

Ep 335 Aesthetics Predictions: Slow Ageing, Biostimulators and Device Rationalisation | Dr Jake Sloane & David Segal

56 min

Episode 335 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.

 In Chapter 16 we delve into the key overall trends that we predict will influence the year ahead. We discuss: The shift towards 'slow ageing' (long term planning and smaller but more frequent treatments)  The rise of bio-stimulators vs traditional hyaluronic acid fillers - and whether this trend will balance itself out or not The rationalisation of devices in clinics - multiplatform devices vs multiple machines The professionalisation of aesthetics - getting serious about business and regulations The increasing sophistication of patients - how they are arming themselves with knowledge to pick and choose only the best injectors We also share our HUGE news and the impending the launch of our new app called 'IA Community'. (Due out in March/April 2026) This new platform and app will bring together the entire aesthetics community including HCP's, business owners and brands for networking, support, advice, education, promotions, events and much, much more.  00:00 Introduction  00:40 Welcoming the New Year and Episode Introduction 01:22 Maintenance and Longevity in Aesthetics 02:57 The Professionalise of Aesthetics 04:20 Exciting News: Launching the IA Community App 07:17 Maintenance and Longevity Based Aesthetics 19:53 The Rise and Fall of HA Fillers 28:01 Future of Regenerative Medicine 28:48 Combining HA and Bio Stimulants 29:32 Evolution of Treatment Approaches 31:18 Device Rationalisation and Platform Thinking 35:48 Professionalise of Aesthetics 50:48 AI and the Future of Aesthetic Treatments 54:58 Conclusion and Future Trends ALL IA LINKS & CONTACT INFORMATION

Ep 334 Trends in Plastic Surgery in 2026 | Dr Kourosh Tavakoli

1 hr 6 min

Episode 334 hosts Dr Kourosh Tavakoli (Plastic Surgeon from Sydney, Australia) In this episode we discuss the latest trends and innovations in plastic surgery. We cover the rising popularity of GLP-1 weight loss drugs and the significant impact they are having on surgical trends and procedures. We then do a deep dive into the current preferences in breast aesthetics and the continuing evolution in techniques including as implant technology, lipo filling and the use of mesh for 'internal bra' support. We also cover the rare complications of breast implants known colloquially as 'breast implant illness' and 'breast implant associated cancer'. Our conversation also touches on the challenges faced by Australian surgeons given the stringent marketing regulation changes and the pros and cons of patient education through social media.  00:00 Introduction and Podcast Overview 00:40 Holiday Reflections and Introducing Dr Kourosh Tavakoli 02:29 Trends in Cosmetic Surgery 02:53 Impact of GLP-1 Agonists on Cosmetic Procedures 04:03 Breast Implant Trends and Patient Preferences 28:28 Breast Implant Illness and Patient Education 33:12 Practical Approach to Diagnosing Breast Implant Illness 34:06 Debunking Myths About Injectables and Chronic Symptoms 36:05 Advancements in Breast Surgery Techniques 37:46 Liposuction and Lipo Filling for Breast Enhancement 41:24 The Role of Internal Bras in Breast Surgery 50:22 Regulations and Social Media in Plastic Surgery 59:17 Challenges for New Plastic Surgeons 01:05:28 Conclusion and Final Thoughts ALL IA LINKS & CONTACT INFORMATION

Ep 333 Relfydess Explained: Trial Results, Onset, Longevity and Dosing | Mike Clague

51 min

Episode 333 hosts Mike Clague (Nurse Injector from Melbourne, Australia) In 'The Tox Talks' episodes we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins. In chapter 11 we talk about Relfydess, a new Botulinum Toxin A manufactured by Galderma. We first re-introduce Mike (previously on episode 276) and his clinical background. We then cover his involvement in the pre-launch trials using Relfydess and his clinical experience with the product. We covers the efficacy and onset of Relfydess compared to other toxins, its performance in various facial areas, and discuss practical tips for injectors.  00:00 Introduction and Podcast Overview 00:40 Welcome to Chapter 11: The Tox Talks 00:53 Introducing Mike Clague and Relfydess Toxin 01:28 Mike's Background and Experience 03:31 Discussion on Toxin Efficacy and Longevity 06:20 Practical Insights and Injection Techniques 12:53 Patient Experiences and Feedback 24:10 Manufacturing and Purity of Toxins 27:09 Discussion on Antibody Levels 27:44 Patient Reactions to Treatment Onset 28:24 Dosage and Treatment Techniques 31:00 Commercial Implications of Treatment Frequency 32:34 Longevity and Variability of Treatment Effects 42:57 Training and Mentorship in Medical Practice 46:53 Regulations and Compliance in Medical Advertising 50:07 Final Thoughts and Farewell ALL IA LINKS & CONTACT INFORMATION

Ep 332 US Naturopathic Doctor Turned Injector: Blood Tests Before Aesthetics | Dr Steven Sorr

38 min

Episode 332 hosts Dr Steven Sorr (Naturopathic Doctor from Arizona, USA) Steven joins us in the 31st chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Introduction 01:08 Meet Dr. Steven: Integrating Health and Aesthetics 01:43 Understanding Naturopathic Medicine 03:52 Patient Approach and Treatment Philosophy 11:02 Challenges and Education in Modern Medicine 17:41 The Importance of Lifestyle and Preventative Care 20:14 Discussing Education and Curiosity 20:37 Integrating Aesthetics and Wellness 20:57 Exploring Methylation and Genetics 22:41 Debunking Misinformation in Health 25:19 Epigenetics and Environmental Impact 26:26 Aesthetic Trends and Patient Demographics 27:38 Commercial Aspects of Regenerative Medicine 31:50 Ethical Challenges in Aesthetics 34:32 Quick Fire Questions and Wrap-Up ***Special Offer: As mentioned in this podcast Steven runs his own course called ULTRAWELL ACADEMY. This gives injectors foundational knowledge in functional medicine and focuses on the core principles of personalized, patient-centered healthcare.  The Foundations of Functional Medicine course guides injectors through evidence-based diagnostic and therapeutic approaches, combining scientific understanding with practical skills to support improved patient outcomes. Choose your course, and use the code IA10 in the checkout to save 10%. Click this link to apply***  ALL IA LINKS & CONTACT INFORMATION

Ep 331 KOL Conversation at the Canadian Aesthetic Expo | Dr Bita Farrell & Dr Roni Munk

35 min

Episode 331 hosts Dr Bita Farrell (Anaesthesiologist from California, USA) & Dr Roni Munk (Dermatologist from Montreal, Canada) Back in September 2025 Dr Jake and David were attendance as speakers at the Canadian Aesthetic Expo. They took the opportunity to record with two other leading KOL speakers; Bita (previously on Episode 283) & Roni. We first get an understanding of our guests own patient demographics and their recent experiences of dealing with filler anxiety expressed by their patients. We explore the nuances of an effective patient consultations and cover the aspects of winning trust, education and the role of personalised consultations. We then discuss the growing prominence of regenerative medicine including insights into exosomes, PRP, PDGF and effective combination therapies. Our guests share their own experiences, philosophies, emphasize a patient-centric approach and the role of lifelong learning to achieve success. 00:00 Introduction  01:03 Meet the Guests: Dr Bita Farrell and Dr Roni Munk 01:43 Roni's Practice and Insights 02:32 Bita's Background 04:39 Trends and Challenges in Aesthetic Treatments 08:13 Exosomes, PRP, and Regenerative Medicine 15:18 Consultation and Building Trust with Patients 18:02 The Life of a Speaker and Live Injecting 19:33 The Challenges of On-Stage Consultations 20:25 The Importance of Authenticity and Preparation 20:49 Building Trust Through Pre-Consultations 23:18 The Role of Consultation in Treatment Success 24:53 Training and Continuous Learning in Aesthetics 31:15 The Evolution of Practice and Learning from Peers 34:29 Closing Remarks and Future Plans ALL IA LINKS & CONTACT INFORMATION

Ep 330 From Burnout to Biohacker - Hacking Age | Dr Felix Bertram

46 min

Episode 330 hosts Dr Felix Bertram (Dermatologist from Zurich, Switzerland) Felix is a successful Dermatologist, serial entrepreneur and has been on the podcast several times to share his business insights. But in this episode we discuss something very different - a very real story about the serious challenges of trying to balance numerous multi-million dollar businesses and the consequences of impending burnout. We talk about Felix's health scare after taking a random biological age test and how he changed everything to overcome this. Our conversation highlights how to recognise when work and life are out of balance and what you might put into place to combat it. 00:00 Introduction 00:40 Live from the Canadian Aesthetics Expo 01:09 Special guest: Dr. Felix Bertram 01:49 Felix's Journey: From Dermatology to Entrepreneurship 03:42 The Wake-Up Call: Biological Age Test 07:20 Balancing Health, Relationships, and Business 12:08 Advice for Aspiring Injectors and Business Owners 21:25 Felix's Health Transformation and Tips 25:50 Discussing Weight Loss and Fitness 25:59 Supplements and Longevity 26:26 Personalised Supplementation 27:47 Nutrition and Healthy Eating 29:39 Felix's new book - Hacking Age 31:29 Experiences on Necker Island 33:53 Meditation and Mindfulness 39:45 Phone Addiction and Digital Detox 42:33 Current Focus and Future Plans 44:07 Podcast Growth and Community ALL IA LINKS & CONTACT INFORMATION

Ep 329 Biostimulators vs Cellular Scaffolds: Classifying Collagen Products | Dr Ferial Fanian

50 min

Episode 329 hosts Dr Ferial Fanian (Dermatologist from Paris, France) In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 11 we go on a deep dive into the science of 'biostimulation' . With collagen stimulation now a seemingly generic term used for many new products launched, we aim to differentiate how these products can be classified and how they actually biostimulate. We also cover some basics of daily skincare, skin analysis, skin hydration and the history of NCTF (New Cellular Treatment Factor 135 HA). *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-6941215c-7958-8324-b656-7d2dfe6085de-8" data-testid= "conversation-turn-16" data-scroll-anchor="true" data-turn= "assistant"> 00:00 Introduction 00:40 Special Guest: Dr Ferial Fanian 01:06 Event Experience and Masterclass Topic 01:52 Dr Ferial's Background and Expertise 02:55 Role with Filmed and Clinical Practice 05:56 Understanding Biostimulation 08:44 Categories of Biostimulation Products 18:10 Skin Health and Analysis 25:03 Patient Consultations and Objective Measurements 25:29 The Importance of Quantification in Dermatology 25:49 Investing in Medical Devices 25:58 Budgeting for Equipment 26:19 Community and Support for Injectors 27:12 Priming vs. Biostimulation 28:10 Daily Skincare Routine 28:37 The Role of Hydration and Defense in Skincare 29:48 Adapting Skincare to Seasons and Hormonal Changes 30:42 The Importance of Changing Skincare Products 33:19 Cosmeceuticals and Priming 33:45 Injectables and Hydration 34:55 Understanding NCTF and Cellular Scaffolds 41:05 The Role of Hyaluronic Acid in Skincare 48:23 Future of Injectable Products 50:07 Conclusion and Final Thoughts ALL IA LINKS & CONTACT INFORMATION

Ep 328 AMSPA & How They Help Support US-based Clinics | Alex Thiersch

52 min

Episode 328 hosts Alex Thiersch (Attorney & CEO of AMSPA). In this extra mid-week podcast episode, Alex discusses the evolution of the med spa industry in the United States, the compliance and regulatory challenges practitioners face, and the importance of business acumen. The conversation also delves into the role of AMSPA in providing resources, education, and community support to med spa owners and practitioners. They touch on the issues of industry self-regulation, advocacy efforts, and the future prospects of the medical aesthetics field. Additionally, Alex highlights the annual Medical Spa Show in Las Vegas, a significant event offering extensive training, networking, and industry insights. 00:00 Introduction 00:40 Welcoming the Guest: Alex Thiersch 00:57 Alex Thiersch Background and Journey into Aesthetics 02:13 Challenges and Growth in the Med Spa Industry 04:46 Legal and Compliance Issues in Med Spas 13:13 AMSPA's Evolution and National Expansion 16:15 Current Trends and Future Outlook 22:09 Business Acumen and Industry Challenges 26:24 Special Offer for USA Audience 26:41 Advanced Waste Processing for Environmental Benefits 27:02 Understanding the Financial Complexities of Running a Clinic 27:39 Post-COVID Financial Realities in Medical Practices 28:15 The Importance of Business Knowledge for Practitioners 29:44 Challenges in the Medical Aesthetics Industry 32:40 Resources and Support from AMSPA 34:32 The Importance of Community and Advocacy 38:27 Connecting and Growing the AMSPA Community 42:44 Exciting Events and Opportunities at AMSPA 48:22 Future of the Medical Aesthetics Industry 50:55 Conclusion and Final Thoughts SUBSCRIBE TO OUR ONLINE PLATFORM FOR WEEKLY EDUCATION & NETWORKING CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US  

Ep 327 AI in Aesthetics, the Laser Clinics Sale and the FDA RF Microneedling Warning | Dr Jake Sloane & David Segal

48 min

Episode 327 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In Chapter 15 our hosts Dr Jake and David explore three key trends: 1) The controversial use of artificial intelligence in aesthetic advertising & clinical practice 2) Laser Clinics hiring PwC to sell their United Kingdom and North American operations - and what this means for Laser Clinics Australia and other large chain clinic models. 3) The recent FDA warning about the risks associated with radio-frequency microneedling 00:00 Introduction 00:40 Casual Catch-Up and Episode Preview 01:05 AI in Aesthetic Advertising 02:40 Ethical Concerns and Practical Uses of AI 17:51 Financial Troubles of Laser Clinics Australia 22:21 Clinical Photography System Offer 23:18 Addressing the Fundamental Issues in Injectable Businesses 23:53 The Importance of Long-Term Vision and Brand Evolution 24:24 Challenges Faced by Chain Clinics and Injectors 25:04 Strategies for Retaining Top Talent 28:07 The Future of Chain Clinics and Market Consolidation 35:10 The FDA's Warning on RF Microneedling 37:30 Ensuring Safe and Effective Treatments 46:27 The Role of AI in Enhancing Treatment Safety 47:02 Conclusion and Final Thoughts ALL IA LINKS & CONTACT INFORMATION

Ep 326 ER Nurse to Clinic Owner at 23: Preceptorship Training and Going Solo | Sydney Slubik

38 min

Episode 326 hosts Sydney Slubik (Registered Nurse from Edmonton, Canada & the winner of our IA X ICCE Competition) Sydney joins us in the 30th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Introduction 00:40 Live from ICCE Conference 01:12 Special Guest: Sydney Slubik 01:42 Sydney's Journey into Aesthetics 03:39 Training and Development in Aesthetics 05:33 Challenges and Growth as an Injector 12:49 Experiences at ICCE Conference 17:42 Starting the Business Journey 18:24 Creating a Supportive Community 19:18 Choosing Independence Over Joining a Clinic 20:06 Future Plans for Business Growth 21:14 Challenges of Running a Business 22:23 Acquiring Business Skills 23:27 Navigating Social Media and Marketing 29:16 Consultation Process and Client Relationships 30:39 Product Choices and Industry Trends 34:11 Advice for New Practitioners 36:48 Final Thoughts and Farewell ALL IA LINKS & CONTACT INFORMATION

Ep 325 PEG Cross-Linked HA Fillers: Neauvia Range, BDDE and Delayed Nodules | Dr Steven Land

1 hr 4 min

Episode 325 hosts Dr Steven Land (Cosmetic Physician from Newcastle, UK) In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 10 we explore the range of fillers made by Neauvia. Steven shares his experiences and clinical insights about these products, why he uses the, and how they are unique compared to other HA fillers.  00:00 Introduction 01:31 Special Guest: Dr. Steven Land 02:25 Masterclass Series: Neauvia Fillers 02:35 Dr. Steven Land's Background 03:14 Exploring the Neauvia Filler Range 04:07 The Science Behind Neauvia Fillers 10:55 PEG Technology and Its Benefits 15:34 Practical Insights and Experiences 20:13 Understanding Filler Performance 30:56 Neauvia Filler Range Overview 33:16 Exploring Unique Uses of Injectables 34:02 Introducing Neauvia Stimulate 34:36 Factory-Made vs. Homebrew Injectables 35:04 Calcium Hydroxyapatite in Fillers 36:12 Treating Hyperdynamic Areas with Neauvia 36:43 Patient Experiences and Integration 37:43 Biostimulators and Patient Selection 38:45 Comparing Volumisation and Longevity 39:21 Adjustments and Techniques for Injectors 41:17 Ultrasound Guidance in Dissolving Fillers 45:50 Global Trends and Market Shifts 47:13 Combining Fillers with Energy-Based Devices 48:44 Consultation Approaches and Treatment Plans 50:04 Polynucleotides and Fibroblast Stimulation 50:57 Patient Feedback and Filler Properties 53:55 Commercial Aspects and Support for Injectors 01:01:10 Neauvia's Focus on Bio-Regeneration 01:04:42 Final Thoughts and Event Preview ALL IA LINKS & CONTACT INFORMATION  

Ep 324 Inside Aesthetics Live at the Canadian Aesthetic Expo | Dr Kian Karimi, Dr Zack Ally & Amy Lynn

31 min

Episode 324 hosts Dr Kian Karimi (Plastic Surgeon from Los Angeles, USA), Dr Zack Ally (Cosmetic Physician from London, UK) & Amy Lynn (Aesthetic Nurse Specialist, Philidelphia, USA) This is an extra mid-week podcast showcasing our live podcast at the Canadian Aesthetic Expo!  Dr Jake & David were invited to the event by the Canadian Aesthetic Medical Association. In addition doing various talks and recorded podcasts, they held this live podcast on stage with our three KOL speakers. In this 30 minute session our hosts asked our guests a series of challenging questions about ethics, training standards, the impact of social media, over-filled colleagues and more. 00:00 Introduction 00:45 Live from the Canadian Aesthetics Expo 01:17 Meet the Guests: Dr Kian Karimi, Dr Zack Ally, Amy Lynn 03:01 Qualifications and Training in Aesthetics 06:07 Ethics and Integrity in Aesthetic Practices 09:29 The Natural Look and Overfilled Syndrome 14:39 Community and Support for Injectors 15:36 Social Media Influence and Industry Challenges 17:15 The Role of Social Media in Shaping Identity 18:03 Challenges in Patient Education and Consultation 20:05 The Impact of Technology on Cosmetic Procedures 21:52 The Future of Cosmetic Surgery and Business Models 22:51 Finding Your Signature in the Cosmetic Industry 24:12 The Importance of Authenticity in Social Media 25:41 Debunking Popular Cosmetic Treatments 27:57 The Future of Anti-Aging and Regenerative Medicine 30:35 Final Thoughts and Favourite Toxins ALL IA LINKS & CONTACT INFORMATION

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