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Darren Lee

Kickoff Sessions

A Entrepreneurship and Business podcast Explicit

#98 in Entrepreneurship · 🇿🇦
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About the show

Weekly podcast episodes with the sharpest minds in the world to help you live a richer & more fulfilling life.  Previous guests include Luke Belmar, Justin Waller, Sahil Bloom, Gad Saad, Peter Schiff, Stirling Cooper, Jack Hopkins, Sadia Khan, Matt Gray, Daniel Priestley, Richard Cooper, Justin Welsh, Arlin Moore and more.

Newest episodes

#346 Marcus Chan - Full Sales Team Masterclass with a Corporate Sales Leader

59 min

Watch this next: https://www.youtube.com/watch?v=KvkldfWDCuM "The worst thing you can have is an insecure sales rep, because it will cost you so much money." Marcus Chan ran corporate sales teams closing multi-million dollar deals, where the average rep took 157 days to ramp. He has done thousands of sales interviews and, by his own count, made dozens of bad hires along the way. Today he goes into founder-led companies, pulls the CRM data and the call recordings, interviews every rep, and builds the sales system with the founder over three months. For one client this week, that meant 623 calls analyzed to find out why the reps kept selling the cheaper package. I wanted to know what a high-performing sales team actually looks like, and why most founders can't build one. His answer: define what good looks like before you hire, starting with revenue per rep. Write the playbook from A to Z, ramp new reps on the leads you can afford to burn before they touch the good ones, and hire for what you can't teach. When the numbers slip, look in the mirror first, then at the process, and only then at the rep. We also get into why reps discount every deal (it's usually the comp plan), how your marketing can pre-frame every call, and how to pay bonuses that drive the behavior you actually want. If you're a founder still carrying the sales team and every new hire feels like a gamble, this is the conversation. Apply to Work with Voics: https://events.voics.co/coaches Join Aura: https://aurasales.io 0:00 Intro 1:27 What a high-performing sales team looks like 2:31 Revenue per rep is the benchmark 4:30 Build the A-to-Z sales playbook 6:05 Should new reps go straight on the calendar? 7:28 The real cost of an insecure sales rep 8:54 Hell week: trial by fire for new reps 9:51 157-day ramp vs leads you can afford to burn 11:55 Join Aura 13:32 Build your ideal hiring profile 16:16 The live role-play hiring test 19:04 When to start recruiting 20:18 MPE: mirror, process, employee 26:48...

#343 Charlie Johnson - The Coach Who Built a $30M Business on Paid Ads

1 hr 0 min

Watch this next: https://www.youtube.com/watch?v=KvkldfWDCuM "Businesses make money when they make the first sale, but where businesses make a lot of money is where they make the second and third sale." Charlie Johnson took his business from $10M to $30M in revenue in about two and a half years, mostly on paid traffic. He runs two big fitness offers and a software business, Lead Wizard. At the start of this year he fired his media buyer and took the ads back himself, and in the last couple of months automating with AI has cut $30K in payroll. I wanted to know how he actually runs the machine. His answer: protect the pixel, even if it means turning off your most profitable ads. Reset tired ad sets every five to seven days. Stop polishing a VSL when only 7% of people press play. And fix the offer and the sales team before you crank traffic, because a VSL funnel only works if someone can close. If you've taken a follower funnel as far as it goes and you're weighing up paid ads, this is the conversation. Apply to Work with Voics: https://events.voics.co/coaches Join Aura: https://aurasales.io 0:00 Intro 1:32 From $10M to $30M on paid traffic 3:05 Getting clients to buy a second time 6:28 Going broader than fitness 9:20 How to sell high ticket on paid ads 11:33 Join Aura 13:11 Why he fired his media buyer 14:54 The AI that runs his ad account 17:42 Why you still need to know every skill 20:52 VSL funnel vs free course funnel 23:06 Nobody watches your VSL 25:15 Why he turned off his most profitable ads 28:34 Why cheap ad agencies fail 30:10 Hire brains, not bodies 31:21 Why overbooked closers stop closing 32:56 Where the money actually goes 36:29 Getting AI to learn every role in the team 37:49 What AI can't replace in a sales manager 40:52 The curse of capability 44:20 Why the middle of the coaching market is dying 47:34 The smartest move he made in 2026 50:04 What Acquisition.com taught him 53:59 Why a VSL fails if you can't close 56:59 Webinars vs VSLs 59:43 Fina...

#342 Josh Lyons - The $100K/Month Closer Who Sells Without a Script

1 hr 12 min

Watch this next: https://www.youtube.com/watch?v=KvkldfWDCuM "My mentor gave me four of his calls, the recordings, and I listened to them 500 times over the course of the first six months." Josh Lyons never learned sales from a script. No course, no manual, no book of questions. He's since taken four other closers to $100K a month in commissions the same way, two of them brand new to high-ticket sales, and three of his closers did $4.3M a month in cash collected on a single offer. I wanted to know why great reps still plateau. His answer: past a certain point it stops being a skill problem. Who you are shows up on every call, and most closers are being trained on the wrong layer. If you're good on calls and can't work out why you're not great yet, or you're an owner who can't find closers worth keeping, this is the conversation. Apply to Work with Voics: https://events.voics.co/coaches Join Aura: https://app.aura-app.ai/sign-up 0:00 Intro 1:11 Why sales starts with who you are 2:45 Why reps avoid the inner work 5:13 When prospects get defensive 6:48 Holding the line on truth 8:50 Truth vs falsehood on a sales call 12:16 Join Aura 13:53 The call review that changed everything 18:44 Do you need a script to start? 22:31 Why the best closers leave the market 24:17 Five closers at $100K a month, no script 27:29 The unicorn closer trifecta 29:16 What makes an offer worth closing 30:34 Why paying 3% gets you average closers 32:40 $4.3M a month with three closers 34:26 Price vs call volume 39:04 Money vs lifestyle: make it a conscious choice 42:33 Stress vs being out of alignment 46:38 How to actually find a mentor 50:30 "Girls like me don't date guys like you" 53:42 State, frequency and the pre-call checklist 59:36 What's on his pre-call checklist 1:04:03 Why closers check out after a few years 1:07:30 Stretch experiences: private jets and a $78M mansion 1:10:49 Final takeaways Support the show

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The newest 50 of 351 episodes

#346 Marcus Chan - Full Sales Team Masterclass with a Corporate Sales Leader

59 min

Watch this next: https://www.youtube.com/watch?v=KvkldfWDCuM "The worst thing you can have is an insecure sales rep, because it will cost you so much money." Marcus Chan ran corporate sales teams closing multi-million dollar deals, where the average rep took 157 days to ramp. He has done thousands of sales interviews and, by his own count, made dozens of bad hires along the way. Today he goes into founder-led companies, pulls the CRM data and the call recordings, interviews every rep, and builds the sales system with the founder over three months. For one client this week, that meant 623 calls analyzed to find out why the reps kept selling the cheaper package. I wanted to know what a high-performing sales team actually looks like, and why most founders can't build one. His answer: define what good looks like before you hire, starting with revenue per rep. Write the playbook from A to Z, ramp new reps on the leads you can afford to burn before they touch the good ones, and hire for what you can't teach. When the numbers slip, look in the mirror first, then at the process, and only then at the rep. We also get into why reps discount every deal (it's usually the comp plan), how your marketing can pre-frame every call, and how to pay bonuses that drive the behavior you actually want. If you're a founder still carrying the sales team and every new hire feels like a gamble, this is the conversation. Apply to Work with Voics: https://events.voics.co/coaches Join Aura: https://aurasales.io 0:00 Intro 1:27 What a high-performing sales team looks like 2:31 Revenue per rep is the benchmark 4:30 Build the A-to-Z sales playbook 6:05 Should new reps go straight on the calendar? 7:28 The real cost of an insecure sales rep 8:54 Hell week: trial by fire for new reps 9:51 157-day ramp vs leads you can afford to burn 11:55 Join Aura 13:32 Build your ideal hiring profile 16:16 The live role-play hiring test 19:04 When to start recruiting 20:18 MPE: mirror, process, employee 26:48...

#343 Charlie Johnson - The Coach Who Built a $30M Business on Paid Ads

1 hr 0 min

Watch this next: https://www.youtube.com/watch?v=KvkldfWDCuM "Businesses make money when they make the first sale, but where businesses make a lot of money is where they make the second and third sale." Charlie Johnson took his business from $10M to $30M in revenue in about two and a half years, mostly on paid traffic. He runs two big fitness offers and a software business, Lead Wizard. At the start of this year he fired his media buyer and took the ads back himself, and in the last couple of months automating with AI has cut $30K in payroll. I wanted to know how he actually runs the machine. His answer: protect the pixel, even if it means turning off your most profitable ads. Reset tired ad sets every five to seven days. Stop polishing a VSL when only 7% of people press play. And fix the offer and the sales team before you crank traffic, because a VSL funnel only works if someone can close. If you've taken a follower funnel as far as it goes and you're weighing up paid ads, this is the conversation. Apply to Work with Voics: https://events.voics.co/coaches Join Aura: https://aurasales.io 0:00 Intro 1:32 From $10M to $30M on paid traffic 3:05 Getting clients to buy a second time 6:28 Going broader than fitness 9:20 How to sell high ticket on paid ads 11:33 Join Aura 13:11 Why he fired his media buyer 14:54 The AI that runs his ad account 17:42 Why you still need to know every skill 20:52 VSL funnel vs free course funnel 23:06 Nobody watches your VSL 25:15 Why he turned off his most profitable ads 28:34 Why cheap ad agencies fail 30:10 Hire brains, not bodies 31:21 Why overbooked closers stop closing 32:56 Where the money actually goes 36:29 Getting AI to learn every role in the team 37:49 What AI can't replace in a sales manager 40:52 The curse of capability 44:20 Why the middle of the coaching market is dying 47:34 The smartest move he made in 2026 50:04 What Acquisition.com taught him 53:59 Why a VSL fails if you can't close 56:59 Webinars vs VSLs 59:43 Fina...

#342 Josh Lyons - The $100K/Month Closer Who Sells Without a Script

1 hr 12 min

Watch this next: https://www.youtube.com/watch?v=KvkldfWDCuM "My mentor gave me four of his calls, the recordings, and I listened to them 500 times over the course of the first six months." Josh Lyons never learned sales from a script. No course, no manual, no book of questions. He's since taken four other closers to $100K a month in commissions the same way, two of them brand new to high-ticket sales, and three of his closers did $4.3M a month in cash collected on a single offer. I wanted to know why great reps still plateau. His answer: past a certain point it stops being a skill problem. Who you are shows up on every call, and most closers are being trained on the wrong layer. If you're good on calls and can't work out why you're not great yet, or you're an owner who can't find closers worth keeping, this is the conversation. Apply to Work with Voics: https://events.voics.co/coaches Join Aura: https://app.aura-app.ai/sign-up 0:00 Intro 1:11 Why sales starts with who you are 2:45 Why reps avoid the inner work 5:13 When prospects get defensive 6:48 Holding the line on truth 8:50 Truth vs falsehood on a sales call 12:16 Join Aura 13:53 The call review that changed everything 18:44 Do you need a script to start? 22:31 Why the best closers leave the market 24:17 Five closers at $100K a month, no script 27:29 The unicorn closer trifecta 29:16 What makes an offer worth closing 30:34 Why paying 3% gets you average closers 32:40 $4.3M a month with three closers 34:26 Price vs call volume 39:04 Money vs lifestyle: make it a conscious choice 42:33 Stress vs being out of alignment 46:38 How to actually find a mentor 50:30 "Girls like me don't date guys like you" 53:42 State, frequency and the pre-call checklist 59:36 What's on his pre-call checklist 1:04:03 Why closers check out after a few years 1:07:30 Stretch experiences: private jets and a $78M mansion 1:10:49 Final takeaways Support the show

How Much It Actually Costs To Build A SaaS In 2026

33 min

Watch this next: https://www.youtube.com/watch?v=KvkldfWDCuM "Anyone can build a tool. Not anyone can build a company." Darren Lee opens the spreadsheet on his software company and reads a full year of costs line by line. No revenue, no MRR, just where $565,000 actually went: $280K on engineers, $71K on ads, $100K on sales commissions, $50K on events, all self-funded, no VC. He splits it into building the thing and selling the thing, shows why 95% of the build is people, why the founder has to run his own ads, and the three things he would do differently if he started again. Apply to Work with Voics: https://events.voics.co/coaches Join Aura: https://app.aura-app.ai/sign-up 0:00 Intro 0:57 What Aura does 2:14 Self-funded, no VC 4:08 Why B2B SaaS costs keep rising 6:09 Build it vs sell it 6:56 $280K on engineering 10:04 Sponsor: Aura 11:41 Anyone can build a tool 14:20 The product nobody maintains 15:55 The $14K that runs everything 17:12 $71K on paid ads 21:17 Why the founder runs the ads 22:40 Turning sales calls into ads 24:12 $50K on events 26:30 Where the money actually goes 29:16 No outside help 30:20 Document the build 31:00 Pick bigger partners 31:40 The $565K total 32:40 Final takeaways Support the show

The Complete High Ticket Sales Call Framework (2026)

49 min

Full Framework: https://events.voics.co/selling-at-scale I've sold over a quarter of a million dollars on a single sales call, and I've done it more than once. Not because I'm a natural closer. Because the call was won before it started. This is the full system we use to sell high ticket offers at scale, end to end: the application form, the three days before the call, the call itself gate by gate, the price, and the objections. It's the same process we teach inside Voics and the same process our clients use to go from six figures to eight. Grab the document and fill it in as you watch. Apply to Work with Voics: https://events.voics.co/coaches Join Aura: https://app.aura-app.ai/sign-up 0:00 Selling high ticket at scale 2:07 Gap selling: current state to future state 3:15 Why most people are bad at sales 4:45 The quality of your questions 5:35 Stop talking, let them arrive at the answer 6:35 The sale lives in the gap 7:47 How to structure a 60 minute call 8:57 The two mistakes on every call I review 10:28 Collect tokens, then spend them 11:44 Build a series of yeses 12:43 Open vs closed questions 13:45 Where sales calls actually break 15:25 Go upstream: your application form 19:18 Qualifying non-business offers 20:34 Stop calling it a free strategy call 21:40 Hot, warm and cold leads 22:22 What leads should watch before the call 24:19 Two touches a day, three days out 25:08 Why 90% of unconfirmed calls don't show 26:00 The call: setting the frame 28:07 Finding the pain 32:16 Information gap vs implementation gap 32:43 Symptoms vs the core problem 34:32 The cost of inaction 36:00 Financial qualification and the decision maker 38:33 After the pitch: deploy what you collected 41:04 Show them the process to get started 43:20 The temperature check 44:24 How to deliver the price 47:06 Isolate the objection 48:11 Every objection is a money objection 49:13 Deposit, start, or walk away Support the show

#341 Bogdan Micov - The Mind Architect: Why Great Closers Freeze On Easy Calls

46 min

Watch this next: https://www.youtube.com/watch?v=KvkldfWDCuM "Pushing through is driving the car with a handbrake on." Bogdan Micov rebuilds the psychology underneath high-ticket closers. In this episode he doesn't tell war stories — he draws the whole model on paper and shows why every sales trainer you've ever hired has been working on the wrong step. We map conditioning, state, behaviour and results. He explains why your best rep hits $35K and crashes straight back to $20K. And he makes the case that you don't need more confidence, you need less fear. Apply to Work with Voics: https://events.voics.co/coaches Join Aura: https://app.aura-app.ai/sign-up 0:00 Intro 2:58 Subtraction, not addition 4:57 The four-step chain 7:19 Why reps don't send the outbound 9:24 Sponsor: Aura 11:00 What emotion actually is 12:59 The rep who quit over one question 14:30 95% of you is unconscious 15:55 When money isn't your real value 19:01 The six needs behind every behaviour 23:00 The question running your life 24:08 Why Darren wants an exit 30:20 The $20K set point 35:55 Process over content 37:06 How fast can you actually change 39:36 Avoiding it vs clearing it 41:28 Delete the emotion, install the belief 45:20 Final takeaways Support the show

#340 Temple Naylor - The Ultimate Guide To Closing High-Ticket Clients (Full Breakdown)

59 min

Watch this next: https://www.youtube.com/watch?v=KvkldfWDCuM "I've never read a single sales book. Never." Temple Naylor sold Cole Gordon's $24K offer and ran a portfolio of 65 client accounts, most of them doing $100K to $300K a month. He coaches 63 business owners now. He's 28, he grew up in a mobile home, and he dropped out of high school and taught himself to code because there was nothing else within walking distance. I wanted to know what actually separates good closers from great ones. His answer isn't a technique. He thinks most people plateau because they keep buying sales training long after the thing holding them back stopped being sales. If you're already decent on calls and can't work out what sits between you and great, this is the conversation. Apply to Work with Voics: https://events.voics.co/coaches Join Aura: https://app.aura-app.ai/sign-up 0:00 Intro 1:20 Why sales skill has a ceiling 4:30 People buy coaches, not coaching 6:53 Diagnosing one problem, not nine 7:33 The one thing frame 10:36 Join Aura 12:12 How to pitch end to end 13:00 The four pillars, and weaving in and out 16:11 The questions that lose deals 18:58 From a mobile home to teaching himself to code 25:09 How he actually got good: brutality 26:51 The cold call he recorded at 19 30:22 Scripts, coachability and sounding human 36:07 Why $300K a month is still a B2C buyer 39:59 Front end vs back end offers 40:44 The renewal data that changed his mind 47:09 The sunk cost pitch 50:46 Payment plans and meeting people where they are 53:16 How he runs a back end pitch 56:05 The blindside 59:09 Nobody actually has objections Support the show

#339 Christian Schuette - The Actual Systems to Scale a Business in 2026

49 min

Watch this next: https://www.youtube.com/watch?v=KvkldfWDCuM “You’re solving the right problem — but in the wrong order.” Christian Schütte advises 7 and 8-figure founders, including Will Brown. In this episode he doesn’t get interviewed — he runs a live advisory session on me and finds the constraint I’d been ignoring for months. We map every role I play. He pressure-tests my $30M exit until it falls apart. And he explains why most founders are busy every day while the number never moves. Apply to Work with Voics: https://events.voics.co/coaches Join Aura: https://app.aura-app.ai/sign-up 0:00 Intro 1:04 The hardest parts of business 2:20 Identity and your roles 7:00 Why bad feedback hurts 8:57 Sponsor: Aura 10:34 Why not every client makes it 21:49 Advisory vs coaching 25:33 Direction instead of goals 26:44 Why Darren wants an exit 34:58 Finding the real constraint 38:01 Getting honest with yourself 39:30 The Golden Hour 44:48 Closing open loops 47:46 Document the journey Support the show

#338 Özkan Akkilic - The CEO Behind 75,000 Businesses: "You Are The Blocker"

1 hr 5 min

Watch this next: https://www.youtube.com/watch?v=KvkldfWDCuM Most coaches never scale. Not because their offer is bad — because they never stop being the product. Özkan Akkilic has a view of this that almost nobody has. He's the co-founder and CEO of Ablefy (formerly Elopage), the platform running over 75,000 online businesses — which means he can see, in real numbers, exactly who breaks through and who stalls. His estimate: only 20–30% ever make it to the next level. If you're stuck somewhere between $20K and $100K a month and working harder every month to stay there — this one's for you. Apply to Work with Voics: https://events.voics.co/coaches Join Aura: https://app.aura-app.ai/sign-up 0:00 Preview & Intro 2:53 Launch-Based Businesses Have An Expiry Date 6:47 The Niches Making Money Right Now 10:10 The Roadmap From Zero To £1M 11:27 Sponsor: Aura 13:03 The One-To-One Coaching Trap 17:19 The Decision To Go (One-Way Door) 20:01 You're Just An Overpaid Freelancer 24:38 Clarity, Vision, And Ozkan's 2013 Bet 31:54 Comfort Kills More Businesses Than Competition 37:03 What Clients Actually Need Most 42:19 Why Aura And Ablefy Partnered Up 48:53 The Sales Rep Commission Nightmare 1:01:19 Why Small Businesses Need Better Tools Than Big Ones Support the show

1 Year Building a Software Company (The Brutal Reality)

29 min

Watch This NEXT: https://www.youtube.com/watch?v=KvkldfWDCuM&pp=0gcJCR0AztywvtLA A year ago I moved from consulting into software. This is what actually happened — the numbers, the mistakes, and the things I'd do completely differently. No highlight reel. Six figures in ARR, pushing seven, with the goal of eight — and every expensive lesson it took to get here. Apply to work with Voics: https://events.voics.co/coaches 0:00 – The numbers and the goal 2:15 – Why build Aura at all 3:41 – Sales intelligence vs. a CRM 5:06 – Pre-sell before you build 7:48 – Public launch and the activation problem 10:10 – The engineering hires that changed everything 12:38 – Using Aura to grow Aura 15:22 – Acquisition lessons from painful pivots 18:03 – Learning paid ads the hard way 22:18 – Events and alliances as the edge 26:04 – Iterate fast and build to sell Support the show

#337 Cameron England - The 20 Year Old Making $700k/month With His AI Agency

50 min

Join Aura today: https://app.aura-app.ai/sign-up At 20, Cameron England built his agency entirely on paid ads. No organic, no posting. $50–100 a day in, clients at around $400, $1,000 up front and $1,000 every month after that. "I don't want to be right, I just want to make money." He started posting at 15 documenting a business he hadn't built yet, spent four years in the trenches running a marketing agency for medical clinics, and now runs a second business teaching agency owners the same path. This one is about the mechanics. Why he dropped cold outbound the moment he learned paid. Why organic is what Darren calls "business on easy mode" — and why Cameron thinks depending on either paid or organic alone is a mistake. What actually broke when he poured money into ads: fulfilment, hiring, all of it. If you're running an agency or a coaching business and you're stuck deciding instead of doing, this one's for you. 0:00 Why your pain tolerance sets your income ceiling 1:12 The popcorn effect — 5 years of nothing, then everything 4:04 Student vs expert: which one actually gets paid 7:19 Selling vapes at 14, shaving his head at 15 9:50 Join Aura 11:26 How he cracked paid ads and killed cold outbound 16:24 Why 90% of beginners stay stuck at $10K a month 22:18 Reputation over growth spurts 23:58 The offer he refused to scale 26:34 The cost of condensing 10 years into 3 35:41 Turning down $120K a year at 16 on a gut feeling 42:51 When Instagram shut him down 46:42 Leading by example CAMERON ENGLAND YouTube: https://www.youtube.com/@Cameron.England Instagram: https://www.instagram.com/iamcameronengland/ Support the show

#336 James Galligan - The 22-Year-Old Playing A "Decade Game" While Everyone Chases Virality

38 min

Join Aura today: https://app.aura-app.ai/sign-up Most people build a business anyone can copy. This 22-year-old built the opposite. James Galligan runs A Players Club, a European members club he's taken city to city across the continent, on a tour he openly expects to lose six figures on this year. On purpose. Because the trust it builds in person is something no funnel, no ad, and no competitor can replicate. We got into how he thinks: the "Rockefeller Move", the one needle-mover you make once a year that changes everything. Why he believes you don't find your differentiator, you accept it. How he used his own members as the "bridge" to scale across five European markets that each buy completely differently. The character he built at 17 to become who he wanted to be. And why he's playing a "decade game" while everyone else chases the next viral spike. We also broke down the sales-commission tweak most teams get wrong, why brand is really about durability, and what we're building together at A Players and Aura. If you're trying to build something that lasts, not something that peaks, start here. JAMES GALLIGAN A Players Club: https://www.theaplayersclub.com/ Instagram: https://www.instagram.com/jamesgalligann Youtube: @Jamesgalligann Work with Voics: https://events.voics.co/apex Support the show

Building a $30,000/mo Agency for a Client in 60 Minutes

1 hr 0 min

I sat down with one of our clients — a podcast agency owner stuck at £6K/month — and built the exact roadmap to scale her to £30K/month without working more hours. We cover the real reason done-for-you agencies hit a ceiling, how to build a hiring engine that never stops, why retainer + rev share changes everything, and the reoffer strategy that closes leads everyone else gives up on. If you run an agency, coaching business, or any service business, this is the playbook. ⏱ TIMESTAMPS 0:00 – The £6K → £30K goal 2:40 – Acquisition vs delivery: the only two things that matter 5:50 – Building a hiring engine (the JP Morgan lesson) 10:10 – Ramping new hires (why you must hire 45 days early) 11:57 – Maker vs manager: who to promote (and who not to) 15:40 – Retainer + rev share: the model that breaks linear growth 23:34 – Done-for-you vs done-with-you offers 30:50 – How to qualify consulting clients 32:45 – The referral outbound system (25% + 5% in perpetuity) 36:38 – The reoffer strategy (proximity, speed, duration, price) 41:50 – Opening up your ICP beyond referrals 44:20 – Market to the root cause, not the symptom 48:30 – The problem awareness loop 53:40 – Gap selling: current state vs future state 59:10 – Final principles Support the show

#335 8-Figure Roundtable - The Only Offer That Survives AI in 2026

38 min

Watch This NEXT: https://www.youtube.com/watch?v=KvkldfWDCuM Apply to Work with Voics: http://events.voics.co/incubator Join Aura: https://www.aura-app.ai/ - Darren Lee - Adam Power - Usman Kayani - Oezkan Akkilic 0:00 Intro & Preview 0:57 Vetting Leads Before the Calendar 3:50 Replacing Ad Agencies With AI Agents 6:31 Why Done-For-You Offers Win in 2026 9:21 Mindset, Adaptation & Human Taste 12:33 AI Setters vs. Real Emotion 18:13 Multi-Agent Systems That Run the Business 22:45 GDPR, Security & AI Dialer Risks 26:03 Will the CRM Disappear? 29:24 How to Thrive With AI (Not Just Survive) 37:25 Resourcefulness & Final Thoughts Support the show

#334 Keenan - The Two-Step Sale System That Closes Anyone

1 hr 0 min

Watch This NEXT: https://www.youtube.com/watch?v=KvkldfWDCuM&t Apply to Work with Voics: http://events.voics.co/incubator Join Aura: https://www.aura-app.ai/ Guest: Keenan Youtube: https://www.youtube.com/c/Asalesguy (00:00) Why AI Is Flooding Sales With Garbage (03:20) Why More Volume Means Fewer Sales (04:05) Volume Fails Without a Strong Message (05:42) The Right Way to Personalise First Touch (08:06) Multi-Channel Outreach & SMS Boundaries (09:36) Ghosting, Follow-Up & When to Persist (11:09) Working an Account From the Bottom Up (15:04) Quantifying the Gap (Most Reps Get This Wrong) (17:20) Personal vs Business Drivers in B2B (19:26) Building a Thesis for Cold Outreach (22:31) It's Not the Pain — It's the Problem (24:36) The Shower Analogy: Root Cause, Problem, Impact (25:45) Make Prospects Reflect to Create Change (29:53) Levels of Awareness & Selling vs Serving (31:21) Inbound DMs & Content-Led Outreach (42:17) Why Selling Is Actually Simple (43:18) How Cold Leads Still Close (Find the Problem) (45:13) Ramping Reps With Systems & Coaching (47:31) Nurture Over Nature: The Manager as Linchpin (52:50) Behaviors vs Results: Who to Keep, Who to Cut (54:42) The Four Types of Sales Orgs & the New Book (57:17) Why Discounting Deals Is Killing Your Business Support the show

#332 Usman Kayani - The Sales Systems Behind 8 & 9-Figure Businesses

34 min

Watch This NEXT: https://www.youtube.com/watch?v=FA8kGL3JXx8 Apply to Work with Voics: http://events.voics.co/incubator Join Aura: https://www.aura-app.ai/ Guest: Usman Kayani Youtube: ‪https://www.youtube.com/@Usykay Instagram: https://www.instagram.com/usmankayanisales/ Support the show

#330 Joel Elster - The Only Sales System You Need to Scale Your Business

1 hr 8 min

Watch This NEXT: https://www.youtube.com/watch?v=FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube  Join Aura: https://www.aura-app.ai/  Guest: Joel Elster Youtube: https://www.youtube.com/@Nomadiccloser Instagram: https://www.instagram.com/joelelster/ Support the show

#328 William Brown, Usman Kayani & Christian Schütte - 8-Figure Roundtable: This is Keeping Your Business Stuck

32 min

Apply to work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guests: - William Brown - Usman Kayani - Christian Schütte Timestamps: 00:00 - Intro & Preview 00:42 - Set The Goal First 01:44 - Build The Infrastructure 03:48 - Lessons From My Last Company 05:50 - Traits That Kill Focus 07:00 - Plan Without Paralysis 08:43 - The Silent Opt Out 10:09 - Evidence Over Hype 12:39 - Journalling For Identity 14:32 - Tracking Net Worth 16:22 - Payroll Pressure 20:18 - Moving The Goalposts 22:04 - One Person Businesses & AI 24:37 - Loneliness & Better Circles 31:38 - Final Thoughts Support the show

#329 Serge Gatari - How to Build a $1M Business with AI in 2026

1 hr 23 min

Watch This NEXT: https://www.youtube.com/watch?v=FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest: Serge Gatari Youtube: https://www.youtube.com/@sergegatari Instagram: https://www.instagram.com/sergegatari/ Support the show

#326 Tom Spark - The Hard Lessons From Running The Largest Mastermind in Bali

1 hr 4 min

Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ 00:00 Hosting the Biggest Mastermind in Bali 01:27 The 3 I’s: Imitation, Infrastructure, Implementation 03:13 Choosing the Right Clients & Setting Boundaries 06:45 Bad Coaching Experiences & Why Care Matters 10:16 How to Scale Care (Without Burning Out) 11:00 Results Over Mechanisms: Scaling Apex & Aura 14:22 Finding Your “Thing” & Building Around Your Strengths 16:28 Team, Leadership & Culture as the Real USP 24:20 Why Young Entrepreneurs Should Develop Skills First 27:40 Life Experience, Mentorship & Personal Growth 30:22 Content That Lowers Cognitive Load & Raises Curiosity 35:48 Why More Work Isn’t Real Scaling 37:20 Do the Unscalable to Scale 41:20 Building an AI Companion With Philosophy 44:33 Integration vs Information: The Real Power of the Mastermind 46:29 Live Offer Execution & Closing in the Room 51:21 Sales, Leadership & Clear Next Steps 53:32 Why Female Entrepreneurs Often Outperform 55:31 Mentorship vs Consulting vs Coaching 56:57 Ego, Bias to Action & “Dumbass Energy” Support the show

#325 Jasmin Alíc - The LinkedIn Content System to Scale to $30,000/Month

49 min

Watch This NEXT: https://youtu.be/FA8kGL3JXx8  Apply to Work with Voics: https://www.voics.co/schedule-youtube  Join Aura: https://www.aura-app.ai/  Guest: Jasmin Alić Youtube: https://www.youtube.com/c/BigBigga Instagram: https://www.linkedin.com/in/alicjasmin 0:00 — LinkedIn in 2026 6:15 — AI Content and Authenticity 9:24 — Commenting vs Posting 21:04 — Intentional Growth on LinkedIn 22:52 — Why Your Offer Isn’t Converting 27:40 — Acquisition and Funnel Strategy 28:48 — Building and Scaling a Community 35:46 — Rotating Offers and Positioning 40:29 — Ecosystem Alignment 45:20 — Warm Outreach and Lead Generation 48:36 — Social Selling and Systems Support the show

#324 Joss Mooney - The Only Content Strategy You Need to Build Your First $1M Business

1 hr 7 min

Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest: Joss Mooney Youtube:  https://www.youtube.com/@joss_mooney⁩ Instagram: https://www.instagram.com/jossmooney 0:00 — Preview & Intro 3:20 — Health, Wealth, and Balance 5:30 — Discipline and Identity 8:40 — Authentic Content and Values 11:20 — Fear, Judgment, and Self-Trust 14:10 — Loss, Adversity, and Perspective 17:30 — Fatherhood and Responsibility 20:20 — Time, Presence, and Priorities 22:45 — Building a Sustainable Business 25:50 — Scale, Trade-Offs, and Quality of Life 29:45 — Content, Creativity, and Planning 33:50 — Storytelling and Credibility 37:55 — Personality, Nuance, and Differentiation 41:20 — Community, Masterminds, and Brotherhood 47:30 — Environment, Reset, and Growth 52:10 — Perfectionism and Volume 55:00 — Discipline, Hardship, and Drive Support the show

#323 Morgan Nelson - $1.4M in 3 Hours Selling From Stage

1 hr 7 min

Watch This NEXT: https://youtu.be/FA8kGL3JXx8  Apply to Work with Voics: https://www.voics.co/schedule-youtube  Join Aura: https://www.aura-app.ai/  Guest: Morgan Nelson Youtube:  https://www.youtube.com/@morgantnelson   Instagram: https://www.instagram.com/morgantnelson Support the show

#322 Ryan Moresby-white - The Brutal Truth About Money, Power, and Burnout

1 hr 21 min

Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest: Ryan Moresby-white Youtube:  https://www.youtube.com/@ryanmoresbywhite  Instagram: https://www.instagram.com/ryanmoresbywhite Support the show

#321 Frank Greeff - The $180M Founder Blueprint for AI Businesses

57 min

Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest: Frank Greeff Instagram: https://www.instagram.com/frankgreeff_ 0:00 — Preview & Intro 6:11 — Building the Next Company 9:20 — Team and Talent 15:39 — Vision and Community 22:26 — Content and Distribution 28:18 — Founder Priorities 33:58 — Product and AI Strategy 42:05 — Money and Discipline 52:09 — Family and the Future Support the show

#320 Laura Higgins - Why Most Content Never Makes Money (And How to Fix It)

1 hr 5 min

Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest: Laura Higgins Youtube:  https://www.youtube.com/@laurahigginsofficial Instagram: https://www.instagram.com/laurahiggins Support the show

#319 - Raw Reality of Scaling to $535,625/mo

1 hr 19 min

Watch This NEXT: https://youtu.be/FA8kGL3JXx8  Apply to Work with Voics: https://www.voics.co/schedule-youtube  Join Aura: https://www.aura-app.ai/  00:00 Hitting $535K in a Month 07:12 The Real Role of a CEO 14:29 Mission, Team, and Culture 24:43 Building and Keeping A-Players 30:55 Creativity, Coaching, and Business Models 36:05 Ethics, Marketing, and Selling 43:35 Content That Actually Converts 48:05 Chewing Glass and Doing Hard Things 50:53 Success, Grief, and Perspective 58:06 Pain, Gratitude, and Meaning 1:06:45 Authenticity and Creative Freedom 1:15:44 Applying This to Business and Life Support the show

#318 Alfie Robertson - Copy This Content Strategy, It'll Blow Up Your Business

1 hr 20 min

Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest: Alfie Robertson Youtube: https://www.youtube.com/@Alfiegetshard Instagram: https://www.instagram.com/alfiegetshard 00:00 – Preview & Intro 02:25 – From Creator to Entrepreneur 05:03 – The Real Buying Journey 08:13 – Brand Consistency and Relatability 12:54 – Expanding a Personal Brand Without Losing Trust 15:47 – Content, Storytelling, and Leverage 18:39 – Perception, Authority, and Audience Maturity 24:36 – MVPs, Product-Market Fit, and Shipping Fast 29:11 – Why Creators Struggle With Consistency 33:30 – Systems, Habits, and Accountability 39:16 – Offers, Proximity, and Scaling Coaching 50:26 – Scaling Revenue and Playing the Long Game Support the show

#317 Davie Fogarty - The $1 Billion Dollar Online Strategy

1 hr 19 min

Watch This NEXT: https://youtu.be/FA8kGL3JXx8  Apply to Work with Voics: https://www.voics.co/schedule-youtube  Join Aura: https://www.aura-app.ai/  Guest: Dan Martell Youtube:  https://www.youtube.com/@DavieFogarty   Instagram: https://www.instagram.com/daviefogarty 00:00 – Preview & Intro 01:43 – Growth and Virality 05:14 – Focus vs Scattered Thinking in Business 06:35 – Costly Failures and Learning the Hard Way 10:22 – Stop Comparing Yourself to Others 11:06 – AI, Dropshipping, and Faster Product Validation 16:26 – Finding Winning Trends and Market Timing 21:38 – Branding, Angles, and Differentiation 30:42 – The $1M–$5M Trap in E-Commerce 33:34 – Personal Growth, Discipline, and Mental Frameworks 52:30 – Shark Tank, Investing, and Daily Mentor Support the show

#316 Dan Martell - How to Build a $10M Business from $0

1 hr 7 min

Watch This NEXT: https://youtu.be/FA8kGL3JXx8  Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest: Dan Martell Youtube: https://www.youtube.com/@danmartell Instagram: https://www.instagram.com/danmartell 0:00 — Preview & Intro 3:06 — How to Start a Business Properly 5:51 — Free Models and Validation 8:35 — Bootstrapping vs VC Funding 12:00 — Building Products People Actually Need 14:46 — Prioritization and Systems 20:25 — The Shift That Unlocked Content Growth 29:01 — Consistency and Long-Term Success 32:10 — Storytelling and Personality in Content 41:20 — Rapid-Fire Business Beliefs 45:39 — Selling Ideas the Right Way 47:54 — Choosing What Content to Publish 51:40 — Communicating Simply at Scale 55:04 — Improving Through Feedback 58:58 — Health and High Performance Support the show

#315 Usman Kayani - The System That Led a $100M Sales Teams

1 hr 15 min

Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest: Usman Kayani Youtube:  https://www.youtube.com/@usykay Instagram: https://www.instagram.com/usmankayaniofficial/ Support the show

#313 Josh Troy - The Sales Method to Hit $1M/Month

1 hr 12 min

Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest: Josh Troy Youtube: https://www.youtube.com/@joshuatroy Instagram: https://www.instagram.com/troy.joshua/ 0:00 Preview & Intro 5:04 Call Economics Basics 15:48 Golden Revenue Formula 20:36 Funnels & Traffic 23:14 Cold vs Warm Leads 31:02 Lead Awareness Training 34:27 Two-Part Close System 43:51 Ramping Sales Reps 58:49 Skill vs Will 1:00:44 Comp Plan Design Support the show

#312 Steve Tan - The Truth About Luke Belmar

1 hr 37 min

Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest - Steve Tan Instagram: https://www.instagram.com/heystevetan X: https://x.com/heystevetan For two years… nobody actually knew what happened between Steve Tan and Luke Belmar. Just rumors. Screenshots. Half-stories. So I flew to Kuala Lumpur. Sat down with Steve. Turned the cameras on. And I asked him to walk me through everything… From the first message… To the $4.2M run… What Steve revealed shocked me. - ⁠How the partnership actually started - Why he funded the entire operation - ⁠The moment the business exploded (and when things started to go wrong) He laid out the full details. This wasn’t random internet drama. This was a breakdown of what really happened. This is the first time Steve has ever told the entire story in one place. Just raw from his seat, and the lessons every entrepreneur needs to hear. If you want the full picture, not the internet version… Tune in! (00:00) Preview  (00:43) The Origins of the Fallout (05:08) How Luke Belmar Changed (09:02) Why the Partnership Was Uneven (11:21) Investment Strategy Behind Capital Club (13:27) Were Luke’s Claims to Success Fake? (15:37) Luke Belmar's Suspicious Behaviour (18:26) The Real Vision Behind Building Capital Club (23:45) How Luke Used Narrative Control Internally (26:13) How Luke Got Involved with Capital Club (30:22) Inside Steve’s Exit Process (& What Actually Happened) (45:03) The Controversial $600K Withdrawal Explained (47:18) “$40M” Revenue Claims (51:44) Deflecting Tactics (59:48) When Things Started Falling Apart  (01:03:54) Real Numbers Behind Capital Club Launch (01:12:10) What Steve Actually Wants from This Case (01:22:18) Steve’s Plan to Bounce Back Support the show

#311 Dakota Robertson - How to Create Content That Actually Gets Clients

1 hr 9 min

Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ (00:00) Why Your Content Isn’t Bringing Clients   (00:32) How Copying Creators Kills Your Brand   (02:54) Use Personality to Build Loyal Followers   (04:14) How to Sell Yourself, Not Just Your Service   (06:08) Build Your Brand Using the Creative Brief   (09:49) Turn Life Experiences Into Content Ideas   (11:16) Define Your Core Values and Brand Voice   (16:22) Staying Authentic   (18:28) Build Your Brand Before Building Your Offer   (20:38) How to Use Market Research to Get Clients   (22:36) The GAP Framework for Content That Converts   (24:38) Leverage Trends to Grow Your Audience   (26:35) Create Authority Content That Builds Trust   (30:00) Use Storytelling to Sell More Effectively   (31:24) Connect With Audiences Through Emotion   (33:40) Practical Steps to Package Your Content   (47:36) How to Get Clients With a Small Audience   (56:50) The Content-to-Client Funnel Strategy   (58:01) Scaling Organic Content With Paid Ads Support the show

#310 Matthew Dicks - How to Master the Art of Storytelling

58 min

Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest- Matthew Dicks YouTube: https://www.youtube.com/channel/UCiglJWc9Ah0qNhZvbQ9Mnwg Instagram: https://www.instagram.com/matthewdicks (00:00) Why Every Entrepreneur Must Master Storytelling   (01:46) The Psychology Behind Memorable Storytelling   (04:11) Crafting an Authentic Origin Story  (09:48) How to Use Humor Effectively (13:45) The Role of Charisma and Energy in Storytelling   (17:29) How to Make Sales Conversations Enjoyable   (22:54) What Viral Founders Can Teach Us About Storytelling   (25:26) How to Connect With Your Audience   (29:15) Building Suspense Into Your Pitch Structure   (34:06) How to Instantly Gain Attention   (38:10) Storytelling in Sales (42:35) How to End Your Presentation   (45:39) How to Inspire Real Action After a Talk   (50:11) Why QR Codes and Sales Pitches Break Trust   (53:16) Balancing Connection and Conversion on Stage   (56:00) Why Great Speakers Like Chris Williamson Stand Out   Support the show

#309 Matt Ryder - The Ultimate Sales Optimization Blueprint

45 min

Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest- Matt Ryder YouTube: https://www.youtube.com/@MatthewRyder Instagram: https://www.instagram.com/realmattryder/ (00:00) Intro (00:32) Difference Between a Good and Great Sales Rep (03:42) Why Most Sales Reps Stay Average   (08:17) How to Create Value Beyond Lead Flow   (10:42) Coaching and Training Sales Reps  (14:39) Optimizing Offers, Pricing, and Sales Context   (25:06) The Psychology Behind Sales Conversations   (29:58) Scaling From $20K to $2.5M (Matt Ryder’s Sales Journey) (33:17) Building a Personal Brand That Converts  (36:24) Why Authenticity Matters in Content Marketing   (41:13) What Your Prospects Actually Care About   (43:49) The Power of Building a Sales & Content Ecosystem  Support the show

#308 Taki Moore - The Simplest Way to Sign Coaching Clients on Autopilot

1 hr 19 min

Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest- Taki Moore YouTube: https://www.youtube.com/@TakiMoore Instagram: https://www.instagram.com/takimoore/ (00:00) Intro (02:45) When Scaling Becomes Painful   (05:30) The Autopilot Acquisition Model (08:25) Building a 3-Layer Content Engine (16:52) Free vs Paid Webinars (19:10) 3-Part Marketing Framework to Scale (20:45) Simplifying Cashflow   (23:30) Customization & Coaching Philosophy (25:20) Platform Focus: Why One Channel Beats Many   (27:18) How Long-Form Builds Trust   (29:22) Removing the Sales Team: The Three-Month Experiment   (35:00) The $1,500 Application Filter (And Why It Works)   (39:06) Pricing Strategy & Early ROI Framework   (39:40) Why Good Product Wins Every Time  (42:29) The Referral System Reframe (46:00) Creative Offers That Break the Market   (47:02) Information vs Implementation (50:29) Knowing When to Kill a Product  (52:56) Coaching in the AI Era   (58:25) The Delivery Trifecta: Content, Coaching, Community   (01:00:01) Quick Wins vs Long-Term Foundations (01:01:24) YouTube Strategy Breakdown  (01:15:10) Creating Content That Feels Authentic (Taki’s Process) Support the show

#307 Tom Sparks - How to Build a 7-Figure Coaching Business

1 hr 4 min

Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ (00:00) Preview (00:40) Building Partnerships for Long-Term Success   (01:32) Lessons in Leadership   (04:11) The Process of Mastery (08:23) Breaking Down Decision Making Processes  (10:24) The First Principles of Scaling (15:15) Teaching vs Mentoring (17:34) How Trust, Emotion, and Logic Drive Conversions   (22:33) Using Market Awareness to Refine Your Offer  (26:14) Why You Need Clarity in Marketing (28:44) Why Every Entrepreneur Has an Offer Problem (and How to Fix It)   (34:10) How to Level Up Your Entrepreneurial Game   (37:37) How Personal Growth Shapes Business Growth   (41:58) Redefining Sales as Service  (47:16) How to Build Offers (50:22) The Reality of Staying Motivated (54:04) How to Attract Clients Through Content  (56:01) The Coaching Flywheel (56:50) Offers, Content, and Sales (58:03)The Three Archetypes of Mentorship (59:55) The Creator vs. Entrepreneur Dilemma Support the show

#306 Cardinal Mason - How to Scale an Info Business to $1M/Month

1 hr 29 min

Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest - Cardinal Mason YouTube: https://www.youtube.com/@CardinalMason Twitter: https://x.com/cardinalmason?lang=en (00:00) Staying Relevant in the Info Product Space   (02:15) From Influencer to Business Operator   (05:27) Hitting Revenue Milestones & Paid Ads   (07:42) Scarcity Mindset & Business Cycles   (11:25) Materialism vs Building Wealth   (13:23) Scaling with Paid Ads   (20:07) The New Role of Organic Content   (23:52) Market Saturation & Copycats   (25:09) Targeting an Older Demographic   (27:48) Building the Sales Team   (30:37) Scaling Call Funnels & Webinars   (34:59) Structuring Sales for Scale   (38:04) Culture & Retention in Sales Teams   (41:35) Leadership & Firing Lessons   (43:45) Fitness as a Business Advantage   (46:09) Fitness Journeys, TRT & Peptides   (54:07) Lifestyle Trade-offs   (59:38) Longevity, Mobility & Health as the Ultimate Flex   (01:04:31) Shifting Motivations & Revenue Scoreboard   (01:07:23) From Info Products to SaaS   (01:11:20) SaaS Economics & Business Models   (01:16:55) Scaling SaaS Through Info Product Flywheels   (01:21:23) The Future of Info Products   (01:25:29) Doubling Down When Things Are Good   Support the show

#305 Elizabeth Walker - How to Master Your Mindset like a 7-Figure Entrepreneur

1 hr 37 min

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest Elizabeth Walker - https://www.instagram.com/elizabethannewalker_eawtc/ (00:00) Why Entrepreneurs Need NLP (02:57) Aligning Life, Work & Mindset   (06:05) Finding the Root Cause of Entrepreneurial Struggles   (09:24) How to Reprogramme Your Mindset   (11:10) Money as Units of Choice (and How to Get More of It)   (16:08) Breaking the Million-Dollar Plateau   (20:26) Losing Friends on the Path to Growth   (22:30) Learning to Say No Without Guilt   (24:26) Boundaries vs Alignment: Build the Right Relationships   (27:09) The Truth About NLP  (33:24) Breaking Lifetime Patterns   (37:28) The Emotional Change Technique Explained   (45:12) The Science Behind NLP & PTSD Work   (52:21) Why Solution-Focus Beats Problem-Focus   (54:47) The Truth About Antidepressants & Healing Depression   (59:17) Identity Shifts & Burning the Boats (Safely)   (01:05:44) Spiral Dynamics, Values Levels & Human Design Boxes   (01:08:15) How Coaches Can Motivate Clients  (01:10:13) Lessons from Abuse and Healing   (01:13:34) The Beginner’s Mind: Why Billionaires Stay Curious   (01:17:20) The Usain Bolt Approach to Success   (01:21:31) Creating Business Parallels (01:26:04) Communication as the Ultimate Lever in Business   (01:31:24) The Privilege and Responsibility of Speaking to Millions   (01:35:31) The Power of Going All In   Support the show

#304 Jeremy Pogue - How to Build a 6 Figure Coaching Business With Ads & Setters ONLY

56 min

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ (00:00) Preview and Intro  (01:12) Building a Lean Team Without Burnout   (04:06) Revenue vs. Profit: The Coaching Dilemma   (06:47) Why Coaching Businesses Aren’t Sellable   (08:14) Jeremy’s Background in Software & Mini Exits   (10:23) The Biggest Lie in Online Business   (12:22) Redefining Success & Lifestyle Goals   (16:04) Personal Brand Positioning (19:05) From Organic Marketing to Paid Ads   (22:12) Why Simple Scales and Fancy Fails   (23:34) Content Alone Won’t Save Your Business   (25:31) Selling What Clients Want, Delivering What They Need   (29:30) Ads to VSL vs. Ads to Followers   (33:57) How to Qualify Clients Through Ads   (36:30) Willing vs. Able: Filtering the Right Audience   (40:54) Building Cult-Like Communities & Masterminds   (47:43) Lessons From Top Entrepreneurs & Mentors   (52:21) Consistency, Coachability, and Long-Term Thinking   (54:09) Why Hypothesis-Driven Testing Beats Guesswork   Support the show

#303 Matt Kelly - He Scaled an Ecom Brand to $20M+ (Here's How)

1 hr 2 min

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest: https://www.youtube.com/channel/UCRgqOS5NfE9KivsZ2b9QU4Q (00:00) Preview and Intro (02:48) Why Matt Built a Team Instead of Going Solo   (05:16) Losing Creativity as the Business Grew   (08:22) Moving to a Unit Economics Business Model   (11:50) Equity Dilution and Planning for an Exit   (13:04) How Much Do Investors Really Help?   (15:01) The Biggest Drivers Behind Spacegoods’ Growth   (16:12) Shifting from Meta Ads to Influencers and YouTube   (17:43) Founders as the Face of the Brand?   (20:58) Is Community Building Actually Worth It?   (26:56) Why E-Commerce Is Harder Than Agencies or Info Products   (30:54) The Truth About High-Ticket Dropshipping   (33:24) Three Ways to Scale an E-Commerce Brand   (33:43) Why Retail Margins Can Beat DTC   (36:16) Challenges of Expanding into the U.S. Market   (41:01) Spending £500k a Month on Ads   (46:07) Struggles with Managing a Team   (49:26) Keeping Top Talent and Avoiding Corporate Culture   (53:14) Why Matt Wants to Leave the UK Support the show

#302 Jeremy Haynes - The Only Playbook You Need to Hit $1M/Month

59 min

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ (00:00) Introduction  (00:57) First Steps to $1M/Month (06:11) Clients Success Stories (08:16) Finding The Right Time to Scale (10:23) Breaking Down the Business Math for Scaling (13:03) How to Identify Business Bottlenecks (17:30) The Power of Environment and Exposure to High Earners (20:25) Why Small Bets Keep You Stuck (25:30) Why Speed Matters in Business (30:48) Narrative Management and Avoiding Excuses (35:24) The Funnels That Actually Scale to $1M/Month (37:54) Scaling Sales Teams  (41:07) Tracking Data and Building Compliance in Sales Teams (46:08) Key Elements To Focus on While Scaling (53:28) Protecting Culture Inside Masterminds and Businesses (57:06) The Benefits of Masterminds  Support the show

#301 Kieran Drew - Why Writing is the Most Valuable Skill for Entrepreneurs in 2025

1 hr 18 min

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ (00:00) Using Writing to Build a Business in 2025   (02:58) Why Action Beats Waiting for Clarity   (04:04) From Dentistry to Discovering a Love for Writing   (06:02) Following What You Enjoy   (08:18) Turning Writing Into a High-Value Business Skill   (12:38) The Power of Storytelling   (16:43) Mindset Shifts: Playing the Long Game   (18:24) Life Lessons From a Near-Death Experience   (24:26) How the “Neck Story” Went Viral and Changed His Career   (32:24) Building a Sustainable Business Ecosystem   (35:16) Email vs Social Media for Growth   (38:59) Building Deep Trust with Your Audience (44:34) Scaling From $5K to Six-Figure Launches   (46:05) The Tension-Building Formula for Product Launches   (52:56) Balancing Launches With Evergreen Offers   (53:50) Creative Campaigns That Drive Sales   (55:47) Spotting & Serving High-Value Clients   (58:32) Designing an Offer Ecosystem for Long-Term Growth   (1:02:15) Why Client Work Improves Content Quality   (1:08:20) Evolving Offers as Your Audience Changes   (1:14:18) Turning New Customers Into Long-Term Clients   (1:17:24) Share Your Best Ideas – Even If They Sell   Support the show

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