Welcome to Launch Like a Creator - I’m your host Rachel Waring, I’m a sales and launch strategist and I help creative service providers, coaches, and experts launch like creators. This podcast is your permission slip to ditch the draining, overcomplicated, personality-free launch strategies and finally sell in a way that feels true to you.
We don’t do boring launches here.
We’re here for storytelling, creativity, connection, and sales that feel like self-expression.
Your personal brand is your most powerful sales strategy - and it’s time to use it.
SUBSCRIBE NOW and never miss an episode!
Want more business GROWTH in 2027? This is a birthday special episode, where I share 37 things I've learned about building an audience, a personal brand and a business online.
I’ve been a business owner of some description since 2013, so that’s nearly 14 years of learning, failing, growing and pivoting to get me to this current version of my work. So these are some of the biggest learnings I’ve had along the way.
Don't forget to subscribe so you never miss an episode!
In this episode I share 10 post ideas you can steal for your social media, to get you more visibility between now and the end of the year.
These are prompts you can use over and over again, so you literally don't have to think of another content idea between now and January 1st if you don't want to.
There's a difference between posting randomly and posting specifically for visibility, so these ideas are set up to bring new people into your following, and you can use them across your discovery platforms like Instagram, TikTok and LinkedIn, and you can even repurpose them across other platforms too.
ENJOY, and if you use any of these, please send them to me on insta so I can cheer you on!
Today we’re joined by Nicky Denson-Elliott, professional feminist, founder of the wilder collective, wilder live and her amazing podcast, women’s business.
We spoke about the incredible online world and community Nicky has built, and also about starting before you’re ready, building in public, and how we should all be a little more full of ourselves.
Links:
Follow Nicky on Instagram
The Wilder Collective
Listen to Women's Business
My recent episode on Nicky's podcast
Want more business GROWTH in 2027? This is a birthday special episode, where I share 37 things I've learned about building an audience, a personal brand and a business online.
I’ve been a business owner of some description since 2013, so that’s nearly 14 years of learning, failing, growing and pivoting to get me to this current version of my work. So these are some of the biggest learnings I’ve had along the way.
Don't forget to subscribe so you never miss an episode!
In this episode I share 10 post ideas you can steal for your social media, to get you more visibility between now and the end of the year.
These are prompts you can use over and over again, so you literally don't have to think of another content idea between now and January 1st if you don't want to.
There's a difference between posting randomly and posting specifically for visibility, so these ideas are set up to bring new people into your following, and you can use them across your discovery platforms like Instagram, TikTok and LinkedIn, and you can even repurpose them across other platforms too.
ENJOY, and if you use any of these, please send them to me on insta so I can cheer you on!
Today we’re joined by Nicky Denson-Elliott, professional feminist, founder of the wilder collective, wilder live and her amazing podcast, women’s business.
We spoke about the incredible online world and community Nicky has built, and also about starting before you’re ready, building in public, and how we should all be a little more full of ourselves.
Links:
Follow Nicky on Instagram
The Wilder Collective
Listen to Women's Business
My recent episode on Nicky's podcast
If you’re anything like me, or pretty much every client I’ve ever worked with, I bet at one stage, you’ve said the words “I think I’m just attracting the wrong people”.
We’re taught that as long as we get the numbers, we can make the sales. As long as you can get x amount of people on your waitlist, or 10k followers, or however many leads - as long as you have eyes on your content, you’ll be able to hit your revenue goals.
But UNFORTUNATELY it’s not always as simple as that, and if you're a business owner looking to grow and scale, you've likely come across this issue too.
In this episode I share the four things to focus on to start attracting more ready to buy, action taking people into your audience with your content.
Radiate is OPEN until tomorrow at 6pm UK time, and there are still spaces left for the IRL bonus coaching day!
There's a massive difference from trying to get views and go viral on Instagram, vs content that creates demand for you and your work. In this episode, we're chatting about the magic combo of:
Self expression - the kind of content that makes people FEEL like you're the person to follow, that pulls them in and gets them excited with you.
and
Commercial appeal - because the most creative content in the world, doesn't necessarily SELL, unless you know how to blend that creative self expression with commercial appeal.
Don't forget to listen to my free audio training, Your Content Comeback - you can find that here.
Growing an audience on your Instagram or other socials is often focused on how to get the most views, or how to go as viral as possible. And getting views is great, but what we reaaally love is content that builds your audience AND gets you the opportunities and business growth that you want.
I've never had a big viral moment in my business, but my content still gets me incredible opportunities, from five figure brand deals, to travelling the world for work, to doubling my revenue this year (without doubling my following).
In this episode, I share:
- The quick fixes nearly everyone could make to attract more strangers with their content
- The other things you can do to make a stranger actually follow you, not just scroll on by
- What to do outside of optimising for views and virality to grow your audience online
Don't forget to listen to my free audio training, Your Content Comeback here.
We all know that growing a following online doesn't necessarily mean making the money you want to make - but WHY is that? What is it that makes some people with a relatively small audiences make way more sales than some people with huge audiences?
I've worked with clients with 5k, 10k, 20k, 50k, even 100k followers, who aren't making the monthly revenue they want to be making, and in this episode I'm sharing the 8 things I see over and over that block their sales.
Don't forget, if you want to create content that really moves the needle for your business, listen to my free audio training here: Your Content Comeback.
Being consistent with content is one thing, but what about posting content that gets you the opportunities you want? Whether it's getting a book deal, working with brands, growing your community or getting more sales, we need to reverse engineer your content world to bring these goals to life.
This episode is about how to do that - what kind of content should you be posting to attract the opportunities on your vision board?
Plus I share some updates of what's happened in the week since I started my content comeback - spoiler alert, you can turn your online presence around way quicker than you think.
Don't forget to download my new free audio training: Your Content Comeback, if you want to get your content out of its flop era and into the kind of personal brands that attracts every opportunity you want.
If you've been going through a content flop era - I've GOT you.
In my first episode back after some serious life stuff halted the podcast, I'm sharing all the thoughts and feels around getting back into content after a break, or a busy season where you only have time for the bare minimum.
We're talking Presence Over Perfection - how to get out of overthinking and into your zone of genius with your social media - and how to keep taking imperfect action towards your goals.
I also shared my plans for how I'm re-energising my content in the run up to my next launch, and I've shared that exact plan in more detail in my new free audio training: Your Content Comeback.
Sign up here to get the bonus free audio training that goes through the exact 7 steps I'm taking this month to enter my content comeback era, so your dms can go from "I never see you on my feed anymore", to "omg you're on FIRE!"
This is the picky bits of the podcast world - a selection of quick fire life and business hacks to save you time and make life easier.
Picture the scene, it's the night before the Atomicon conference, we're in our pjs with burgers on the way, rosé in hand and a single mini-microphone passed between us.
Ellie Kime and Mary Lord join me in this episode to share things we've done recently to save time and make life easier, from travel to automation to business organisation tips.
You can find Ellie of Eleanor Mollie here.
And Mary of Yay Collective here.
Launch debrief: how I had my best launch ever with a brand new offer that wasn't even built yet.
My new offer Radiate now has its first founding members, and it ended up being my best launch ever - so I'm doing what I always do and sitting down to share the full behind-the-scenes with you.
The numbers, what worked, what I'd do differently and the big lessons I'm taking into the next one.
In this episode:
Why having less than half the people on my launch list compared to my last launch still produced more revenueHow building in public and having hundreds of conversations before opening the doors made this launch feel genuinely chillThe personal reason why this launch felt easier than previous ones - and what perfectionist mode was doing to my other launches without me realisingThe honest weak spots - the top of funnel content I deprioritised and the gap I left for logical buyers who needed more informationWhy I can't just do the same thing again next time - and exactly what I'm focusing on over summer to make the next launch even biggerThe one thing that made the biggest difference to this launch that you can start doing todayWant to be first in line for the next Radiate launch? Get on the waitlist here.
Every day you scroll past thousands of pieces of content that wash over you completely. And then there are a handful of people you always show up for. They pop up first on your stories, when their email lands you read it. When they post you stop scrolling, when they launch something you're first in the door.
This episode is about what's actually different about those people - and why most of the advice around "having a point of view" is missing a few key things.
In this episode:
The science behind why people only have cognitive bandwidth for a tiny handful of trusted voices.Why the rise of "hot take culture" has produced the most lukewarm content on the internet - and what it's done to the people who don't want to show up that wayThe difference between a point of view that makes people feel shamed and one that makes them feel seen - and why only one of them builds an online world people want to stay inRadiate doors close June 1st and the founding member price goes up after that. If you want to build the kind of online world that gets you into more people's handful of trusted voices - and keeps you there - this is your last few days!
A whole YEAR of this podcast! Here are the four biggest lessons I’ve learned in that time, about my business, my content, my overall strategy and my goals.
It also happens to be the day my new offer Radiate opens - which feels very fitting!
In this episode:
An honest look at where I was a year ago - pivot aftermath, rebuilding my email list, rebuilding my cashflow.
How the podcast changed things - including the specific moment in September where I felt it really started to work.
Why niching down was actually one of the hardest years I've had in business - and what landing on Creative Director of Online Worlds finally gave me
Why launch strategy needs an online world to sit inside - and what I've seen over and over with clients that made this undeniable
Today, Radiate opens. My new six month programme for established service providers, coaches and experts who want to build an industry-leading content world that pulls ideal clients into their orbit and turns them into raving fans of everything they do.
A reminder - the first ten founding members get an invite to an in-person day on June 11th, I expect these to go fairly quickly, so if you have any questions let me know!
Thank you so much for a whole year of listening. It genuinely means the WORLD - if you haven’t already, I’d love it if you could leave me a rating and review on Spotify / Apple Podcasts, it makes a huge difference to people finding the episodes.
This is a proper behind-the-scenes of how I've built and pre-launched a brand new signature offer - from the very first idea, through all the conversations, the content, the messy bits, what's worked and what hasn't
If you've got a new offer idea you've been sitting on and want to get moving, this one's for you.
In this episode:
Why Radiate is the offer I was always meant to create - and what working with over a hundred business owners taught me about what was missingThe sprint that came first - why I tested the concept before building anything bigger, and what a 50%+ conversion rate told meWhy I had as many conversations as possible before building a single thing - and how building from the outside in changed everythingThe content movement strategy that's had my podcast listens, email opens and click rates all going up at the same timeWhy the curriculum is always the last thing I build - and why selling before you create makes for a better offer every single timeRadiate opens next week. It's my new six month programme for established service providers, coaches and experts who want to build an industry-leading content world that pulls ideal clients into their orbit and turns them into raving fans.
And if you want a first taste before it opens - come to Inner Circle, my free masterclass on May 20th at 1pm. Grab your spot here.
Email list growth tips that actually work in 2026 - plus, it's episode 50!!
This is one of the biggest priorities I hear from people right now - building an inner circle of people who are warm, engaged, and actually want to buy from you. Your email list is one of the most powerful places for that to happen. When it's working properly.
In this episode I'm getting into the difference between a big list and the RIGHT list - and why that distinction changes everything about how you approach list building.
In this episode:
How list building has changed and what's actually working nowEvery list growth method I use and recommend - lead magnets, live events, summits, ads, ManyChat automations - with an honest take on eachWhy giving your list a "thing" - a series, a format, a reason to stay - is the most underrated list building strategy goingThe warm audience vs hot audience signals I look for before a launch (and what they tell me about whether pre-launch messaging is landing)Join me for Inner Circle, my free masterclass on May 20th at 1pm. We're looking at what a complete, intentional content world looks like and how to find and fill the gaps in yours. Grab your free spot here.
NOTE: the date has moved for the masterclass from the 11th to the 20th, if you're already signed up, your spot is saved!
Also mentioned in the episode, The Retention Games event (aff link)
In this episode I'm sharing my exact content workflow as someone with big goals this year who will never be a "whole month scheduled in advance" girly.
The system that's actually working for me right now, and the mindset shift that made content feel like it finally has real momentum behind it - thinking in movements instead of pillars.
I also get into something I see constantly with established, experienced people: the part of their content funnel they've been neglecting. Which one are you?
In this episode:
My exact quarterly, monthly, weekly and daily content rhythm The three funnel blind spots I see over and over with established creators.Why great content strategy isn't just about posting consistently, it's about speaking to every stage of your customer journey at the same timeReady to find and fill the gaps in your content world? Join me for Inner Circle, my free masterclass on May 11th - we're looking at what a complete, intentional content world looks like and how to make your inner circle big enough to hit your sales goals over and over. Grab your free spot here.
Building an audience is one thing - but turning that audience into people who are obsessed with your content, join every offer you launch, and basically become raving fans of everything you do is a whole different challenge.
It comes down to one thing: the gravitational pull of your content.
In this episode I'm breaking down what actually makes content magnetic - not just content that gets views, but content that makes people go looking for more of you, binge your back catalogue, and move from casual follower to loyal fan faster than you'd think possible.
In this episode:
Why audience growth doesn't automatically mean business growth - and what's actually missing when you have followers but not fansGoogle's 7/11/4 theory - 7 hours, 11 touchpoints, 4 locations - and what it means for how you build your content strategy (plus why strong messaging can collapse that timeline dramatically)Why listening is the most underrated content strategy, and how it directly affects how magnetic your content becomesThe real reason why some content gets binged and some gets scrolled pastInner Circle free masterclass - grab your spot here if you want to bring more people into your orbit and turn them into fans of everything you do.
Have you been hearing people talking about building online worlds, brand worlds, worldbuilding in their marketing and thinking - WHAT? HOW? Then this is the ultimate guide for you.
And when I tell you - OOOF this feels like a podcast episode that was 17mins in recording, but 10+ years in the making 🤣
We cover:
- what world building is in the context of branding and marketing
- what it means for us as online service providers, coaches, experts + educators
- how to get more people into the inner circle of your world, so you can have a bigger group of raving fans who want to be a part of everything you offer.
- an analogy to help you think about your online world as an eco-system working together.
I have a new experience coming for you soon, where you'll build an industry leading online world, that pulls clients into your orbit and turns them into raving fans of everything you do:
JOIN THE WAITLIST HERE.
Have you ever thought to yourself - "I have a small group of people who love everything I do, I just need more of those people" - then this episode is for you.
It's time to chat about turning lurkers into loyal fans who want to be a part of everything you offer - because growing your following is literally pointless if those people never take action with you.
The more loyal fans you have in your inner circle, the easier everything in your business gets. But even if you post every single day, if you don't know HOW you're bringing strangers into not just your audience, but your inner circle, then that's what makes everything in your business feel stagnant.
Enjoy the episode, and don't forget that doors are closing TOMORROW for Light Up Your Movement - there's still time to join us before we start on Monday, and this sprint is the ideal way to start turning more of your passive lurkers into your biggest fans.
You know that feeling when you're scrolling and you see something and think - that was made for me? That's what we're creating in this episode.
I'm talking about "this is me" content - the kind that makes your ideal clients feel genuinely seen, heard and understood. The stuff that gets saved, shared, sent to friends. The content that doesn't just perform well, but makes people think "this person gets me exactly."
Because that's what builds real trust. And that's what turns an audience into buyers.
In this episode:
Why getting clear on who you're speaking to is the foundation of resonant contentHow to use your audience's actual words in your content (and why guessing usually doesn't work)The diary entry exercise that gets you out of your head and into your ideal client's worldWhy "this is me" content isn't just about pain points, and the kind of content that makes people feel less aloneHow to use your own story as one of your most powerful resonance toolsThe data you're probably ignoring that tells you exactly what to make more ofMentioned in this episode:
Light Up Your Movement, my two-week sprint to build your movement, message and hype. Join us here.If this resonated, I'd love to hear about it - come find me on Instagram and tell me what you're struggling with right now with your content.
And if you've been enjoying the podcast, a review means so much and helps more people find it. See you next week.
This week I'm joined by Gemma of This Social Cottage - Gemma is an Instagram strategist who is an absolute GENIUS at messaging, and she just had an incredible £77k launch for her new membership, The Plotting Shed.
We touched on Instagram tips, but the main thing I wanted to chat about with Gemma is how she built her launch and her offer in public. She shared:
- The behind the scenes of her launch, including why she pushed the dates back
- Her waitlist strategy
- How she listened to exactly what her audience wanted to learn from her to build her new membership
- How she brought people along for the journey, and had her best launch ever.
Thanks so much to Gemma for joining me for this lovely chat 🥰
And don't forget, Thurs 26th is the last day to grab an early bird spot for Light Up Your Movement - if you're listening live, you can join us now for £95 + VAT for the 2 week sprint 💡
LINKS:
This Social Cottage on Instagram
The Plotting Shed
If you've ever struggled to define your "thing", you're going to want to listen to this one.
In this episode, I get into something I've personally navigated my whole career: being multi-passionate in a world that keeps telling you to pick one thing, one skill and one niche. And why the answer might not be a tighter niche at all, but a movement.
I break down the difference between a niche and a movement, why both matter, and how building a movement can give you all the clarity and momentum of niching without forcing you into a box that doesn't fit.
In this episode:
Why being multi-passionate isn't a problem to fix, and how to use it as a brand assetThe real difference between a niche and a movement (and why you need both)How to go from "here's my expertise" to "here's what I believe" and why that shift changes everythingThe question that helped me find my movement underneath all the different things I've doneWhy your message, not your method, is your most powerful differentiator onlineMentioned in this episode:
Light Up Your Movement, the two-week sprint to build the movement, message and hype behind your brand. Early bird doors are open on March 19th, join the waitlist here. Loved this episode? It would honestly mean so much if you could leave a review - it helps more people find the podcast. And come tell me on Instagram what your movement is, I genuinely love hearing peoples answers!
There's a difference between having followers and having people who genuinely *follow* you - who open every email, watch every story, and think of you first when someone asks who they love online.
In this episode, I'm sharing real data from the business owners in my Light Up Your Movement sprint, who collectively named over 85 creators they're obsessed with - and more importantly, explained exactly WHY.
Spoiler: not one person mentioned content strategy. What they talked about instead is going to reframe how you think about showing up online.
IN THIS EPISODE
Why "getting followers" and "becoming someone worth following" are two completely different thingsThe 8 themes that came up again and again when people described their favourite creatorsWhat "radical transparency" actually looks like - and why showing your working beats showing your winsThe permission slip effect: how the best creators make their audience feel like they can do it tooWhy your content feeling flat might be a joy problem, not a strategy problemThe one question to ask yourself: are you talking to your audience, or AT them?
Want to join us for the next round of the Light Up Your Movement Sprint? Join the waitlist here to get an early bird spot when they're released next week.
I’m excited for this one because we’re talking about a topic that I’ve been reaaallly down a research and development rabbit hole around recently, and that is HYPE, and what it is to build a seriously hype worthy brand in 2026.
Genuine and long term HYPE is the foundation behind brands that gather communities, attract opportunities, and make selling feel totally natural - because the excitement already exists.
Hype building helps you turn your creative ideas into movements people can’t stop talking about. It creates momentum, it turns you into their first choice, it makes people buy NOW not next time.
So in this episode I covered the four essential things your brand needs to actually grow this kind of genuine long term hype.
Also: Light Up Your Movement is coming BACK - this sprint was so popular when I ran it in January, so I’m running it again at the end of April 🎉 if you wanna make sure you don’t miss it, get on the waitlist here.
Have you ever looked at your content and thought - this just isn’t me anymore?
In this episode, I’m talking about that in-between phase where you’ve evolved, but your online presence hasn’t quite caught up yet. When your output doesn’t match your taste. When you’re tempted to pivot, rebrand, or scrap everything and start again.
Inside this episode, I share:
Why this “disconnect” is completely normal (and often cyclical)
The trap of trying to fix it with more structure, systems, or new content pillars
The one prompt I always come back to when I feel creatively off
How to step into the role of creative director of your own online world
How to close the gap between where your brand is now and where you want it to be
We talk about building an online presence that feels lit from within. One where your content creates genuine hype, connection, and momentum - not because you’re following a template, but because you’re aligned with what you actually want to say.
If you’ve been feeling disconnected or bored of your own content, this one’s for you.
Join me on instagram
Get your free launch template
In this episode I'm debriefing my most recent launch - the numbers, the highs, the lows and most importantly, the things I think contributed to not hitting my "best" stretch goal.
If you've recently had a launch that didn't go to plan, or could have been better, I also shared my exact post-launch process I go through to gather the data and improve next time.
If you're nosy, this one's for you - this is an honest look at the full behind the scenes 🤓
If you’re feeling wobbly in your business right now, this episode is for you.
Whether you’re in the middle of a launch, coming out the other side of one, or just feeling a bit disconnected, uncertain, or in your head - this conversation is here to help you steady yourself and keep going.
Launch wobbles (and business wobbles in general) are incredibly common, especially in the messy middle bit, when you’re still showing up but the results haven’t fully caught up yet.
In this episode, I talk through why that phase can feel so unsettling, why you can’t always trust the data when you’re in it, and what actually helps you move through a wobble without spiralling or making impulsive decisions.
If you’re in a wobble right now, I hope this episode helps you feel calmer, steadier and more supported - and reminds you that this phase will pass!
Doors close to Luminous Launching on Thursday 12th Feb - join us before doors close and the price increases here.
I'm joined in this episode by Alice Loveday of Loveday Social, who just had a MEGA launch and booked her stop motion animation services out for the whole of this year, resulting in a £100k launch.
Alice is a member of Luminous Launching, and she shared how she worked on her offer set-up, her messaging, how she spoke really specifically to the exact buyers she was looking for, and generally kept her mindset in the zone to get such incredible launch results.
Luminous Launching is officially open until Feb 12th, you can find all the deets here:
https://www.rachelemmawaring.com/luminous-launching
Ever wondered what really goes into a 6 figure launch? Today I'm joined by my pal Alice Benham, and she's sharing the behind the scenes of the incredible launch of her program On It.
Alice shared her honest thoughts around:
- her mindset going into the launch
- how she rebuilt her confidence and got rid of the launch scaries
- some real data and numbers from her launch, including how many she had on her waitlist to get her results
- the strategies she used to have such a successful launch
I was lucky enough to see behind the scenes of this launch in real time, as Alice is also a member of Luminous Launching, so I knew this chat would be a goodie and BOY did she deliver!
This episode is a must if you have launches coming up this year, it's full of honest reflections, lessons and super tangible tips to take with you into 2026.
PS. Luminous Launching is opening on Feb 2nd - if you're not already on the waitlist, you can join here.
LINKS:
Alice Benham
Find AB on insta
AB's new program - mentioned in the episode
If you want more sales this year, this episode is for you.
In this episode, I’m breaking down 10 practical things to focus on if you want selling to feel way easier this year, without reinventing your business, launching more often, or doing everything at once.
This is an honest breakdown of what actually moves the needle when it comes to sales, especially if you’ve launched before and know there’s more potential in what you’re already doing.
I'm walking you through what to prioritise, what to simplify, and where most people are making things harder than they need to be.
Why sticking with one main offer is often the fastest way to grow
What a launch really is (and why it doesn’t need to feel dramatic)
How planning your sales moments makes content and selling easier
Why most people don’t need more launches - just better ones
The role of content between launches in driving sales
How to stay recognisable instead of constantly reinventing your message
What it actually means to launch like a creator
Why leadership and storytelling sell better than expert-heavy content
How simplifying your content and offers can unlock more sales
Why intentional lead growth matters more than posting consistently and hoping
If selling has felt inconsistent, exhausting, or harder than it should be, this episode will help you focus on what really matters.
The Launch Gap
Get instant access to my new mini-training, for £11+VAT you'll literally fix the most common issue I see PLAGUING launches at the moment.
Luminous Launching - doors opening early February, join the waitlist here.
In this episode, I’m walking you through how I'm planning to scale my business this year, what I’m prioritising, and how I'm doing it in the most spacious way possible.
I covered:
My word of the year and what it means for me in 2026 - and how it’s shaping my decisions
How I’m thinking about scaling revenue by making each launch work harder, not doing more
My big launch goal for February and how I'm reverse engineering it.
Why reputation, authority, and hype-building are a huge focus for me this year
How I’m approaching email marketing and content more creatively in 2026
What “scaling spaciously” actually looks like in practice
A reframe on launches, capacity, and why bigger results don’t have to mean more work
If you’re craving more ease, better launches, and a business that actually supports your energy - this one’s for you.
MENTIONS + LINKS:
Luminous Launching - doors reopening early February
Alice Benham
Michelle Pontvert
In this final episode of the year, I’m sitting down to reflect on what has been one of the most challenging and rewarding years of my business so far.
I share the highs, the lows, and the lessons I’m taking into next year - from navigating a big confidence wobble and a scary pivot, to rebuilding trust in myself, finding my creative spark again, and ending the year feeling genuinely proud of what I’ve built.
This episode is a proper end-of-year pause while I shared:
Why Service was my word of the year, and how it shaped how I showed up
What this year actually felt like behind the scenes
The highlights, including starting the podcast, creative content joy, audience growth, launches, brand collabs, and experimenting with ads
The tougher moments, including confidence wobbles, a challenging launch, and navigating personal stuff alongside business
The biggest lessons I’m carrying into next year, around time, creativity, hype building, and self-trust
If you’re closing out the year feeling reflective, a bit emotional, or quietly proud of how far you’ve come, I think you’ll really enjoy this one.
Thank you so much for listening this year - I’ll be back in mid-January with new episodes and a look ahead to 2026.
Don't forget you can still join my January sprint, Light Up Your Movement before the doors close on Jan 9th.
This week I’m bringing you a mid-launch debrief of my brand new sprint, Light Up Your Movement - the early bird phase has just wrapped, we’re heading into the next stage, and there’s already so much to share.
I’m chatting through:
How the early bird phase brought me my highest conversion rate ever
What made this launch convert so highly
Why strong messaging and audience warmth matter more than “launch tricks”
The biggest pitfalls people fall into when launching something new
How to decide whether a new offer is worth keeping long-term
Why your between-launch content is the thing that builds (or breaks) your next launch
In this episode, I share exactly how many people joined during early bird, what the conversion rate worked out to, and why this has been such a validating launch - especially as the first outing of a brand new offer.
Your content between launches is what keeps your audience warm, grows your pond, and gets people excited long before you’re selling anything. That’s the heartbeat of an easy launch.
This is where movement-building really comes in.
Doors to Light Up Your Movement are still open until January 9th, and we officially start together on the 12th. You’ll get instant access to the first bonus training and prompts as soon as you join, so you can start shaping your movement over the festive break if you want to.
If you’re ready to build a movement around your brand in 2026 - and make launching feel lighter, warmer and way more doable, join us here before Jan 9th.
This week’s episode dives into something that’s been coming up everywhere lately - in client calls, DMs, even my own creative process - and it’s the real reason content creation feels so slow and draining, even when you’re technically “doing everything right.”
Most people assume the time-suck is the creation part: the filming, the editing, the captions, the ideas. But after hundreds of conversations, and plenty of my own disappearing acts from the internet, I’ve realised that the real issue is far simpler.
Content feels slow when you don’t have a clear point of view.
Without a strong POV, every post becomes a fresh decision.You overthink angles.You rewrite drafts.You scroll for inspiration.You lose momentum because you’re not building towards anything.
And that’s what leads to content blocks, burnout cycles, disappearing for weeks, and then coming back feeling even more disconnected.
In this episode, I’m breaking down:
Why your content feels slow even when you’re “being consistent”The hidden clarity problem at the root of content overwhelmHow a fuzzy POV turns every post into an exhausting taskThe seasons where I disappeared from the internet (and the real reason why)Why momentum dies when your content doesn’t have an anchorHow a clear POV makes content creation faster, not slowerWhy movement-building isn’t more work - it’s what reduces the workHow your POV becomes the foundation for your movement and messageIf your content has been taking way too long, or if you’ve been stuck in a cycle of disappearing and restarting, this episode will help you understand exactly why - and what to do about it.
And if you want support in finding your POV and turning it into a movement for 2026, Light Up Your Movement is open - join us before we start on Jan 12th.
Content pillars had their moment. I used them. I taught them. But the online space has changed, and the “post across your 5 buckets” strategy often leaves your audience feeling like they’re reading five different books at once - no depth, no thread to follow, no sense of where you’re taking them.
In this episode, I’m sharing the approach that’s been working so much better for me (and my clients): micro-movements.Choosing ONE clear message for a period of time, and exploring it from multiple angles so your audience can drop into your story, stay connected, and build momentum with you.
This week’s episode is also an exciting one, because my brand new offer: Light Up Your Movement opens today. If you’ve been listening over the last few weeks, you’ve already caught little glimpses of it in real time, because I’ve basically been leading my own micro-movement about… well… building a movement online.
And today we’re talking about exactly why that approach works - and why the old-school “content pillars” method just isn’t giving most creators the momentum, hype, or audience warmth it used to.
If you’ve been feeling flat, scattered, or like your content isn’t really building towards anything, this episode will give you such a clear path forward.
The sprint start in January, but Early bird spots are live today for the waitlist only.It’s a 2-week creative sprint to help you:💡 choose your movement for the start of 2026💡 map its message + DNA💡 turn it into a content series💡 start building hype and momentum around it💡 reconnect with your creative spark
Join Light Up Your Movement here before we start on Jan 12th 2026.
The content between launches is the part everyone underestimates, until they’re two weeks out from a launch and suddenly panicking because their audience feels disengaged.
In today’s episode, I’m talking about why the content you create when you’re not launching is actually more important than the content you create during the launch itself - and why trying to “warm people up quickly” never works the way you want it to.
This episode is an honest walkthrough of the pattern so many of us fall into:Putting off pre-launch content, ghosting our audience between offers, and then trying to create momentum from a complete standstill.
I’m sharing:- why launch success isn’t about perfect scheduling - it’s about building hype- how hype is built slowly, not in one dramatic post- what happens when you rely on purely cold-audience launches- how your between-launch content shapes your personal brand, your opportunities, and your future sales- the laws of “launch physics” and why they’re impossible to shortcut- a softer, more sustainable way of warming your audience that doesn’t involve posting daily
If you’re planning a January, February, or March launch - or if you’re just ready to stop the cycle of disappearing and reappearing - this episode is for you.
And if you want support building momentum now, my new group Sprint is coming in January - a two-week creative immersion to help you build hype outside your launches, so selling becomes easier and more energised whenever you choose to do it.
JOIN LIGHT UP YOUR MOVEMENT:
https://www.rachelemmawaring.com/light-up-your-movement
Ever hit that weird season in business where everything looks fine on paper - the clients, the sales, the content - but deep down, it just doesn’t light you up anymore? And it feels like everything is stagnating as a result?
This one’s for you.
In this episode, I’m reflecting on a whole year of growth to talk about what really happens when your message stops feeling like you.
I’m sharing:👀 How to tell when you’ve outgrown your message (and why that doesn’t mean you’ve failed)💬 The creative habits that helped me get my spark back - from muting the noise to embracing “pointless” creativity🤐 Why it’s so hard to take up space when your message sounds like everyone else’s⚡ And how building your own movement gives you the confidence, clarity and hype to show up again
If your content feels flat or your brand suddenly feels like someone else’s - maybe you haven’t lost your motivation.Maybe your message just hasn’t caught up with your magic yet.
💥 Join the Sprint:In January, I’m running a brand-new two-week Sprint - a creative reset to help you rediscover your message, rebuild your energy, and start 2026 with a movement people can't stop talking about.
You know that feeling when something drops online and suddenly everyone’s talking about it?That’s hype - and it’s the difference between content that’s seen and content that starts something.
In this episode, I’m sharing what it is to build genuine hype and a movement around your brand.
We’ll dive into:💡 Why hype is intangible but powerful - the atmosphere people feel when they see your content.🔥 How content and launch fatigue are changing what it takes to stand out in 2026.🌪️ What it looks like when your brand has hype - from exciting DMs to opportunities landing in your inbox.🎬 The difference between hype that connects and FOMO that gives people the ick.💫 How to start turning your content into a movement through storytelling, community, and building in public.
Join the Waitlist:In January, I’m running a brand-new mini sprint to help you build a movement around your brand - here's the link to join us.
Mentioned in this episode:
Alice Benham
Olivia Bossert
Aiza of Studio Coya
"How do you get brand deals?" is one of the most common questions I've had in my dms over the past year or so, and it's not something I've talked about in depth, until NOW.
Over the past few years, I've worked as a content creator with brands like Adobe, Meta, Pinterest, Hobbycraft, Cricut and Tide, and had some incredible opportunities in this space.
In this episode I cover:
💡 How I've built a personal brand that attracts these kinds of opportunities.
💡 The things I've done over the years that have made the biggest difference.
💡 Four things you can be doing now to intentionally set up a creator style business.
💡 How to build a movement around your brand.
I mentioned that I have something totally NEW coming very soon, all about building a movement around your brand, you can be the very first to hear about that by joining the waitlist here.
Follow Rachel on Instagram here.
ALSO mentioned in this episode:
https://www.instagram.com/bossyourpr/
https://www.instagram.com/kirathebold/
You can have the clearest, most valuable message in the world - but if no one sticks around long enough to hear it, it won’t matter.
In this episode, I’m diving into the second part of our mini-series on why your content isn’t converting into views, engagement or sales: attention.
You’ll learn:⚡ Why great content still flops when the first 3 seconds fall flat⚡ The “3-Second Rule” - how to use context, curiosity, and contrast to grab attention instantly⚡ Why your hook is your targeting now⚡ How to write openings that stop the scroll
This episode will help you earn attention, so the message you worked so hard to clarify in Part 1 finally gets seen and sells.
Instagram: @rachelemmawaringWebsite: rachelemmawaring.com
If your content is genuinely helpful - but no one’s engaging with it or buying from it - this episode is gonna be a big lightbulb moment.
This week I’ve been creating personalised launch plans for my Luminous Launching clients, and 90% of them were making the same mistake with their content.
In this episode, I’m sharing how to stop over-explaining your process and start speaking in your audience’s language - the kind that actually makes people feel something (and take action).
You’ll learn:
💡 Why your content is secretly confusing your audience
💡 The difference between expert mode and resonating mode
💡 Real examples of how to rewrite classic “coach” or “strategist” language so it sells.
This is Part 1 of a 2-part mini-series helping you fix the two biggest reasons your content isn’t converting.
Connect with Rachel:
Instagram: @rachelemmawaring
Website: rachelemmawaring.com
Download my free mini-masterclass: Your Pre-Launch Signature Series.
If you're nosy and LOVE a launch behind the scenes deep dive, this is the episode for you. I'm debriefing my best launch of 2025 with you including:
💡 What went well and what I did differently
🪐 What my biggest sales drivers were
✨ What contributed the most to me tripling the sales of my last launch
🛸 What didn't go so well and what I'd change next time
Mentioned in the episode:
Chloe Slade (my incred mindset coach): https://www.instagram.com/itschloeslade/
Nieve Taylor (ads QUEEN): https://www.instagram.com/thisistaylored/
Pre-Launch Signature Series Masterclass: https://www.rachelemmawaring.com/signature-series-masterclass
If you're constantly feeling scattered and behind and you've ever caught yourself saying "I'll just get to the end of this week / month / year and then I'll sort out my strategy properly", this episode is for you.
In this episode, I’m breaking down the biggest time drains I see ambitious creatives falling into - like posting content that doesn’t convert, chasing shiny tactics, relying on offers that eat up every ounce of your energy, and constantly starting from scratch with sales.
If you’re tired of running on survival mode, always behind, always overthinking - this conversation will help you see how a few key shifts can buy you back your time, energy, and creative spark.
And if you’re ready to step into a more repeatable, spacious way of selling - that’s exactly what I’ll help you do inside Luminous Launching doors are closing for the rest of the year TONIGHT and this is the last time it’ll ever be at this price 💡
Want to know what launching like a creator really looks like in a real life launch?
Today I'm sharing a chat with my lovely client Meg of The Joy Project, where she shares the behind the scenes of an incredible launch she ran during her time in Luminous Launching.
Meg shares:
- How she went from winging it with every launch and stressing out last minute, to having a solid plan and strategy she can repeat for every launch.
- How she ditched boring carousel content and started having way more fun in her launch.
- The ripple effect her launch had across her business, in more ways than just sales.
- How she tripled her live event sign up goal and welcomed 19 dream clients into her new program.
- How Luminous Launching supported her along the way.
Join Luminous Launching before Oct 1st before the price increases, and get your bonus personalised Stand Out Launch Plan.
You can find Meg here:
https://www.thejoyprojectcoach.co.uk/
https://www.instagram.com/thejoyprojectcoach/
Launching has picked up a bad reputation lately - heavy, stressful, visibility ick, audience fatigue… the works. But I want to change that.
In this episode, I’m on a mission to rebrand launching and show you how it can actually feel light, fun, and joyful - and be one of the most powerful business skills you’ll ever learn.
We’ll talk about:✨ Why launching isn’t just shouting louder - it’s structured hype that helps your audience decide✨ How launches create recurring revenue, structure, and audience growth (aka your business baseline)✨ The ripple effect of launching - collabs, visibility, new clients, and sales beyond your cart open✨ Why launching is the fastest way to sharpen your messaging, content, and offers✨ How to step into “creative director energy” and launch like a creator, not a marketing machine✨ My wholesome little launch rituals that make the process joyful instead of draining
Whether you’ve had a launch flop, you’re stuck in feast-or-famine, or you’re just curious about how launching could actually feel good… this one’s for you.
Because launching doesn’t have to drain you. And when you launch like a creator, selling becomes self-expression.
🔗 Mentioned in this episode:
Join Luminous Launching here and get the launch bonuses.
The Launch Basket Reel
FREE mini-masterclass, Your Pre-Launch Signature Series
Think launching has to be stressful, complicated, and exhausting? Think again pal.
In this episode, I’m taking you behind the scenes of my most intentionally chill launch yet. I’ll share exactly what I did in August to prep (hint: it’s all about audience growth and binge-worthy content), why I’ve decided to switch up the way I've been growing my list this time.
You’ll hear how I’m keeping things simple with rinse-and-repeat strategies, why your audience doesn’t have to be “big enough” before you start launching, and how building your community is actually part of the process.
If you’ve ever told yourself you’re not ready yet, this is your reminder that launching can feel spacious, creative, and fun.
Sign up for the free mini-masterclass: Your Pre-Launch Signature Series
Nieve's Lazy Ads Training: https://taylormarketingni.com/lazy-ads-method
You’ve got the offer. You’ve got the timeline. You’re posting content, maybe even running ads. You’re doing all the right things.
So why aren’t your launches converting the way you want them to?
In this episode, I’m breaking down the two most common launch personalities I see - the Creative and the Strategist - and why both of them miss the mark when it comes to sales.
🎨 Launching like a Creative? You’ve got loads of ideas and you love making content, but you’re winging it without the strategy that actually converts.💡 Launching like a Strategist? You’ve got the timelines, the funnels, the complicated early bird bonuses, but you’re missing the creative spark and personality that make people choose you in a crowded market.
Neither one is enough on its own.
What you need is the middle of that Venn diagram: launching like a Creator. The sweet spot where your personality and creativity are supported by the strategy that builds hype, grows your waitlist, and gets people ready to buy on day one.
We’ll cover:
The hidden mistakes Creatives and Strategists make that cost them sales
Why launches that “look good on the outside” still flop
The role of conversion rates (and why even experienced launchers often aren’t tracking them)
What it means to launch like a Creator - and how to start
If you’ve ever felt like you’re doing everything right but the sales still aren’t rolling in, this one’s for you.
👉 And if you want to take this further, grab my free mini masterclass: Your Pre-Launch Signature Series. You’ll learn how to create binge-worthy content that grows your audience, fills your waitlist, and turns your launch into an unmissable event.
Get it here → https://www.rachelemmawaring.com/signature-series-masterclass
Most launches don’t flop when you start selling they flop before they even start.
If your waitlist feels like a ghost town, your audience growth has stalled, or you’re sick of hearing “maybe next time,” this episode is for you.
I’m breaking down why:✨ Your waitlist is the most important predictor of launch sales✨ Pre-launch is even more important than launch (yes, really)✨ Audience growth isn’t something you do before you launch - it’s part of your launch strategy.
I’ll also share a quick reality check on conversion rates (and why I’m still shocked at how many experienced launchers aren’t tracking theirs), plus a few tangible tips you can steal right now to make your next launch feel like an event your audience can’t wait to be part of.
And if you’re ready to map out your own signature pre-launch series - the binge-worthy content arc that grows your audience, fills your waitlist, and has people DM’ing you “I’m in” before you even open cart - make sure you grab my brand new free mini masterclass: Your Pre-Launch Signature Series.
What You’ll Learn in This Episode:
Why waitlists = conversions (and why cart open is too late to start hyping your offer)
The truth about conversion rates and what they actually mean for your sales
Why audience growth is baked into your launch strategy, not something separate
Practical steps to grow your audience + get more buyers ready before cart open
FREE MINI-MASTERCLASS: Your Pre-Launch Signature Series
Why are the biggest, boldest brands right now also the silliest?
From Duolingo’s unhinged owl to Aldi’s cheeky replies, to the personal brands who tbh inspired this vibe in the first place, silliness has become a serious business strategy.
For years, both the big players AND personal brands have proved that leaning into humour and play is what makes people stop, listen and buy - but in 2025 (and moving into 2026) it's more important than ever.
In this episode I share:- Why silliness is the sharpest way to cut through the noise in 2025- The sales psychology behind why humour sticks (and sells)- How brands of every size are embracing playfulness - and why your audience craves it- Practical ways to bring a little more chaos and fun into your own content
If your marketing feels flat, you might be being too serious. The movement of brands getting playful, chaotic, and human is very much here to stay, and it sells.
Get your FREE Launch Map here.
In the episode I mentioned a carousel by Sophie of PLM, you can find that here.
You’re mid-launch. You’re showing up, you’re sharing your offer, you’re doing all the things you see other people doing in a launch. And yet:
❤️🩹 The likes are low.
💬 The DMs are dry.
💭 The comments are so quiet it’s actually a bit embarrassing.
So obvs, the launch wobbles set in:
“Is anyone even seeing this?”
“Every time I start selling, my reach TANKS”
“Am I annoying people?”
“Should I just stop now?”
“Maybe I’ll go back to just sharing my cat on stories, then my views will go back up”
I get it. That eerie silence feels like your launch is the most boring, annoying thing to happen to the internet. But, are you ready for this?
I can’t tell you how many times I’ve had launches where engagement felt quiet - but the sales were anything but quiet.
I’ve had launches where my posts barely got any comments, but my DMs were lighting up with “I love your energy right now, you’re on fire!”, or “I love watching you show up for this launch!”
I’ve had Threads that got two likes but landed me a podcast interview.
I’ve had moments where I could have convinced myself no one was interested, and let it shrink me, but I didn’t, because I trust my launch system.
And that’s the difference.
🚨 Silence isn’t always a bad thing. 🚨There’s a BIG difference between silence that sells, and silence that signals a problem.
In today's episode, I share how to tell if your launch is quiet because people are deciding whether to buy, or if it's quiet because they've disengaged - plus 7 habits that help me keep showing up and selling, even when I want to shrink back.
FREE Luminous Launch Map: https://www.rachelemmawaring.com/freebie
