Making your brand memorable, not disposable
24 min
How many branded pens, mugs or promotional giveaways have you received over the years, and how many have you actually kept? It's an interesting question, because there's a big difference between putting your logo on something and giving someone something they genuinely value. In this episode of Lead with Curiosity, I'm joined by Jody Fletcher from Chilli Promotional Products to explore why the most effective branded merchandise is about much more than simply getting your name noticed. We discuss what separates promotional products that people treasure from those that end up in the bin, why thoughtful gifts can strengthen customer relationships, and how something as simple as a well-chosen onboarding pack can help new people feel genuinely welcomed into an Organisation. We also explore the growing importance of sustainability and ethical sourcing, why businesses need to think more carefully about what they give away, and how to make a meaningful impression without spending a fortune. And with AI increasingly influencing marketing and personalisation, we consider whether technology can help us become more thoughtful, or whether there's still something uniquely human about choosing the right gift for the right person. If you would like to learn more about Chilli PromotionalProducts, you can find their website here https://www.chillipromotions.co.uk/ You can contact Jody directly via her LinkedIn profile https://www.linkedin.com/in/jodyfletcher/ To find out more about Donovan Training Associates, pleasevisit https://www.donovantrainingassociates.co.uk/ We'd love to know what you think of the episode and if you have any questions for Jody or I, please get in touch in the comments section.