There are so many wonderful marketing and advertising stories that need to be heard, but there's so little time. In this podcast, we speak about these stories in short and crisp episodes. Let's do shots! (Presented by Siddhant More from Mad Over Marketing)
15 min
Apple is changing how we watch F1. It is embedding F1 into our lives in a way that no other broadcaster ever has, nor possesses the ability to in the future. It is building a new world for F1 which will make the fandom stronger, and help the sport grow globally. Just like the 2026 regulations, this could be game-changing.
5 min
Everyone loves to hate on Ryan Air. And yet, they are super successful. In fact, they thrive because of it. How does it all work? We break it down in under 5 minutes. Let's do shots!
5 min
The White Lotus is a marketers dream. From high-end luxury brands like Chanel to fast fashion brands like H&M, everyone wants a taste of The White Lotus magic. But what makes it click? Why are brands craving to be associated with the show? Let's do Shots in under 5 mins.
15 min
Apple is changing how we watch F1. It is embedding F1 into our lives in a way that no other broadcaster ever has, nor possesses the ability to in the future. It is building a new world for F1 which will make the fandom stronger, and help the sport grow globally. Just like the 2026 regulations, this could be game-changing.
5 min
Everyone loves to hate on Ryan Air. And yet, they are super successful. In fact, they thrive because of it. How does it all work? We break it down in under 5 minutes. Let's do shots!
5 min
The White Lotus is a marketers dream. From high-end luxury brands like Chanel to fast fashion brands like H&M, everyone wants a taste of The White Lotus magic. But what makes it click? Why are brands craving to be associated with the show? Let's do Shots in under 5 mins.
4 min
In this episode, we dive into two of the most iconic families in the world of social media: The Kardashians and the D'Amelio's. When you look at them individually, they could not be more different from each other. One family became famous because of a leaked sex tape. The other family became famous because of a dancing tik-toker. But when you look closely, these families are shockingly similar. The D’Amelio sisters are indeed going the Kardashian way.
6 min
Lululemon is legit killing it. It has a revenue of almost 10 billion dollars. They are doing this at a 20% profit margin. And they are breathing down the necks of Nike and Adidas. And the reason isn’t what you think it is. There is a single reason why Lululemon has been able to do this, and it’s "thoughtfulness". Listen to the incredible story.
3 min
The region is home to 650 million people, and Netflix wants to convert them into subscribers. But what is driving this strategy, and how is Netflix planning to win the streaming war in Latin America? We break it down in under 5 minutes, Let's Do Shots!
2 min
When you think of Reese, you probably think of Legally Blonde, or the more recent Big Little Lies and The Morning Show. But what makes her stand out from everyone else in the industry is her book club. Yes, her book club. She has turned her simple book club into millions and millions of dollars. How did she do that? Let’s do shots!
4 min
India has finally landed on the moon, but what next? What does landing on the moon mean for India? What does it mean for our people, our economy, our country? Let’s break it all down in less than 5 minutes
3 min
Tesla began creating an expansive network of charging stations in the US to ensure their customers were never stranded without charge in the middle of nowhere. Little did they know, it would turn into potentially a 100 billion dollar business.
4 min
Remember when everyone was obsessed with the Metaverse? But now, all of a sudden, no one is talking about it. Why did the idea not take off? Why are companies backing out? Where did it all start to go downhill? We explore it all in under five minutes.
6 min
WeWork went from being the highest valued startup of all time to losing almost its entire valuation in a matter of months. At the centre of it all was the most eccentric Founder the startup world has ever seen - Adam Neumann. From global domination to the brink of bankruptcy in a space of 6 months, where did it all go wrong for WeWork?
4 min
In this episode we break down how Whisper has broken the silence around menstruation, one impactful campaign at a time.
5 min
In this episode we explore how the iconic Tata Tea, and its agency partner, Lowe Lintas, brought to life the iconic brand POV of "Har subah, sirf utho mat, Jaago Re"
5 min
In this episode we explore the intriguing relationship between Rado and India, and how it became a mainstay at Indian weddings, with wedding trousseaus not being complete without an iconic Rado in it.
3 min
In 2018, the long standing deal between Roger Federer and Nike ended. The ace athlete turned this loss into one of the most envious business deals with two other brands. A $300mn deal with Uniqlo and a stake in On worth another $300mn.
5 min
Strict rules such as the infamous one-child policy might have once helped China contain the population explosion, but the working age population in China is shrinking dramatically. In response, the government has announced that couples can have up to three children, but a lot has changed in the last three decades.
6 min
In this episode we explore the story of how Michael Jackson ended up owning the iconic music catalogue of The Beatles, and how Paul McCartney eventually won it back.
5 min
Ever wondered why people almost exclusively pop the question with diamond rings? In this episode, we explore why diamond rings are by far the most popular engagement rings and the brilliant marketing campaign that made them so.
4 min
People didn’t need diapers when P&G first introduced Pampers in China. No matter how affordable or convenient, they simply didn’t care for it. So how did Pampers crack a market that was virtually non-existent? Listen to find out.
6 min
Believe it or not, some people in the world actually dislike McDonald’s so much that they’ve been ousted from the country. Countries like Kenya, Iceland, Bolivia and Nepal don’t have a single McDonald’s outlet. But why has a brand so loved everywhere else in the world failed to succeed in these countries? Listen to find out!
5 min
In the mid 2000s, BlackBerry was undoubtedly the most popular phone in the world. Seemingly everybody had one, and those who didn't, wanted one. The brand held more than 20% of the global market share. What went wrong? How did an iconic brand become obsolete? Listen to find out.
7 min
In this episode, we unpack the buzz around Tesla finally entering the Indian market, the steps that the carmaker might take to cement its success in India, and how India could take a leaf out of China’s EV playbook to potentially revolutionise EV adoption in the world’s largest democracy.
6 min
In this episode, we explore how China has solidified its position as a sports superpower. We take a look at the different strategies the country has employed to harvest the maximum number of gold medals at the games, and take a peek into the country’s infamous sports boarding schools that create world champions out of their students.
7 min
Over the past few years, China has poured in billions of dollars building infrastructure throughout the African continent. While this investment is great for economic development in Africa, what does China have to gain from it? In this episode, we unpack this complicated dynamic and try to understand what exactly is going on in the continent.
6 min
In this episode, we explore how brands target your nose in different ways, and no, it’s not just the food industry who’s doing it.
8 min
It’s been over 60 years since the world’s most popular lollipop brand was founded. In this episode, we explore the origins of the Chupa Chups brand, its intriguing connection with the famous Surrealist artist Salvador Dali, and how it went from being a family owned business in Spain to conquering the world (and space before Bezos and Branson could!)
6 min
What do Jeff Bezos, Elon Musk and Richard Branson have in common? Apart from being multi-billionaires, all three have ambitions of commercialising space with tourism and building colonies with their respective space companies. How close are they to their goals? Are people actually buying into the hype? Listen to find out.
7 min
There’s a lot of conversation about how dating apps have influenced modern romance and even society at large, but in this episode, we explore how dating apps themselves have transformed over the years. From becoming safer and more inclusive, to adapting to unforeseen circumstances such as the pandemic, dating apps are constantly evolving and doing a great job at it too.
6 min
Prove you are human to listen to this podcast. Just kidding. In this episode, we take a look at how the ubiquitous CAPTCHA tests have served more than just the purpose of differentiating between humans and bots, and how it has evolved over the two decades of its existence.
6 min
Indonesia’s tech scene is heating up. You might’ve heard of Gojek and Tokopedia in passing, but have no idea what they are. In this episode, we decode the two tech startups born out of Indonesia and talk about the merger that made global headlines and went down as the biggest deal ever in Indonesian history.
5 min
A coffee shop disguised as a bank? Doesn’t really make sense at first glance. Surprisingly, Starbucks does function a lot like a bank. In this episode, we’re unpacking one of the most successful marketing strategies ever - The My Starbucks Rewards program and how it’s allowing the global coffee giant to borrow large sums of money from its loyal customers, at a 0% interest rate.
8 min
Each year, more and more brands are jumping on the Pride bandwagon to promote themselves as allies to the LGBTQ community. But how many of these efforts are genuine, and not just brands cashing in on what’s trending? In this episode, we explore how Pride has evolved over the decades, how companies are capitalizing on a culture that’s reaching mainstream acceptance, and what they can do to be more than performative allies.
8 min
In May 2021, Shein overtook Amazon as the most downloaded shopping app in the US. If you haven’t heard of the company, it's probably because you aren’t its target audience. The brand has been making waves in the Gen Z fashion scene selling the hottest trends at unbelievably low prices for a while now. In this episode, we delve into the origins of Shein, how it cracked the Gen Z online fashion market, and the culture of ultra fast fashion.
7 min
The final episode of Friends may have aired in 2004, but the show remains popular as ever even in the digital world. In this episode, we unpack just how much of an influence the show has had on our lives, and how it changed the sitcom landscape inspiring many of our favourite shows which followed its path to success.
6 min
Tesla has tasted sweet success in China. In this episode, we explore the unique symbiotic relationship between Tesla and China, and how the EV manufacturer entered the Chinese market and became the market leader.
5 min
While it may be a hot topic right now, Apple and Facebook have been at loggerheads regarding privacy for over a decade now. The two tech giants might not be direct competitors, but their moves have a huge impact on each other’s businesses. With Apple’s rollout of iOS 14.5, things for Facebook are about to change drastically. This episode explains how.
4 min
One tequila, two tequila, three tequila, floor! In short, that’s the answer. Tune into the episode as we explore how George Clooney made a fortune out of his tequila brand ‘Casamigos’ without intending to make a single penny out of it.
5 min
It’s been over sixty years since Swedish engineer Nils Bohlin invented the three-point seatbelt. The innovation has saved over a million lives, and continues to do so every day. In this episode, we explore how this invention came about and what has Volvo gained from the breakthrough since 1959.
6 min
With more connected consumers than anywhere else in the world, China has made social media the backbone of commerce. In this episode, we’re unpacking how China is shaping the future of shopping, not just for itself but for the rest of the world - with a focus on the viral social shopping platform Pinduoduo.
5 min
If you thought RedBull was an energy drink, think again. It is actually a marketing company, and a really good one at that. Instead of using traditional advertising methods, the brand associates itself with people and events that allow them to communicate what the brand represents - 'an energetic feeling', 'the feeling of being awake', 'the feeling of being alive'.
5 min
Pepsi's marketing fiasco in Philippines, also known as the infamous '349 incident', is a cautionary tale for marketers today. How did a simple promotion lead to riots with grenades and the death of five innocents?
6 min
Kylie Jenner, Rihanna, Selena Gomez, Katrina Kaif - the list goes on and on. Celebrities can’t seem to stop launching their own cosmetic brands. But what’s driving this trend? We find out in this episode of Let’s Do Shots.
4 min
Rihanna might have not dropped an album since 2016, but the pop-star’s lingerie label’s sales are skyrocketing, challenging the legacy of the Victoria’s Secret. This episode explores how Savage X Fenty has solidified itself to become a front runner in the global lingerie market.
4 min
How did Whitney Wolfe Herd, co-founder and CEO of Bumble become the youngest woman to lead a company to an IPO and join the rare female billionaires club? Let’s find out.
3 min
As soon as the first vaccines were announced in countries like the UK and US, travel agents from around the globe began pitching vaccine tourism to the wealthy. But is it ethical?
4 min
Viagra was an accidental discovery, but once it showed up and never looked back. In this episode we talk about how Pfizer chanced upon the little blue pill and where the drug is today.
3 min
Pepsi's foray into the Soviet Union and the country's bizarre obsession with the cola beverage is a story for the ages. In fact, as a result of this obsession, for a brief moment in the 1980s, Pepsi was the 6th largest military operator in the world.
3 min
The first Lamborghini ever was a tractor. The only reason they started making luxury sports car was because of a meeting with Enzo Ferrari which didn't end well.
4 min
In this episode we speak about the bizarre series of events that Ray Kroc (McDonald's) and Howard Schultz (Starbucks) went through early on in their career and how similar it was to each other, even though they were happening in different decades altogether.
6 min
I watched 'The Social Dilemma' on Netflix, and couldn't resist speaking to you about how the entire 'attention grasping' construct works on social media, and how important features like 'push notifications' have changed over the years.
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