She Logged Her Outfits in a Word Docs and Helped Build a 10M-Download App | Tracy Guarino of Whering
32 min
This week on Managed, we're joined by fashion-tech powerhouse Tracy Guarino, president of Whering, one of the world's largest digital wardrobe apps, and founder of the boutique advisory and investment firm Guarino Advisors. Tracy began her career in US aerospace and defence intelligence software, and after a successful exit she found her next challenge in an unlikely place: her wardrobe. She was tracking her outfits in word docs, went looking for a better solution, and ended up investing in, advising and eventually leading Whering, which now has over 10 million downloads. She explains how she made that leap, what her defence background taught her about building a "strong house", and why she thinks fashion tech needs the governance and accountability she saw in finance and defence. We also get into the big questions facing founders and investors right now: why governance around AI matters, the three things she looks at before investing, and why a famous name or a slick pitch is never a substitute for due diligence. Tracy shares her thoughts on the recent headlines around Phia, why founders can't put their name to a business they don't fully understand, and whether creator-led brands are still worth backing. This episdoe gives a great insight into the intersection of fashion and tech and what that means for the future of the way we shop. Managed is a podcast/digital show interviewing industry leaders across media, business, sports and more who found success at a young age. Hosted by talent agency owner Hannah Holland who founded HLD in 2019 at 24 years old, she has witnessed the struggles and less than Instagram-worthy realities of building a business to a 7 figure success at a young age. Follow Hannah Holland: https://www.instagram.com/hannahroseholland/ INSTAGRAM: https://www.instagram.com/managedpod/ YOUTUBE: https://www.youtube.com/@hldtalent2655 TIKTOK: https://www.tiktok.com/@managedpod HLD TALENT: https://hldtalent.com Hosted on Acast. See acast.com/pri...