Just Because You Can...
7 min
Send us Fan Mail Rachel asks why marketers are always the ones in the room who have to play Dr. Ian Malcolm from Jurassic Park. She connects the “just because you can, doesn’t mean you should” line to her podcasting sticker, then to the marketers in the trenches who execute the plans and know what’s automated, what’s manual, and what’s connected to what. She explains why that makes us look like the naysayers when we’re really being practical, especially when there’s no budget, no extra bandwidth, and a new half-baked idea landing on the pile. Her go-to move is to ask, “Did you see any data on how it performed?”, so any new idea comes with a way to measure it. Plus: a plea to think twice before holding that Ask Me Anything. Chapters 00:00 The Dr. Ian Malcolm protocol 00:40 Just because you can podcast doesn’t mean you should 01:40 Marketers in the trenches 02:15 Why marketers get labeled the naysayers 03:15 No budget, no bandwidth, just add AI 04:10 “Did you see any data on that?” 05:10 Feelings only get you so far 05:50 Hold the line 06:25 The Ask Me Anything warning and Monday sendoff Join the WhatsApp community and tell us about the last idea you had to hold the line on. And... hang in there. Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488 Artist: http://incompetech.com/ Support the show This is our cue to say, "But wait, there's Moore!" Get more marketing and podcasting stuff to help you on our Substack.Join our WhatsApp community, and give a big hug to the event marketer in your life.And... hang in there. Music copyright: Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488 Artist: http://incompetech.com/
