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Dana Snyder

Missions to Movements

A Non-Profit , Business and Marketing podcast

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About the show

Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert.  Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices.  Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital fundraising to drive real impact. If you want to learn how to attract monthly donors, master nonprofit marketing, and transform your mission into a movement, this podcast is for you. 

Newest episodes

Give Up Control and Let the Magic Happen | How 800 Hand Raisers Are Growing GivingTuesday in India with Priyanka Dutt

22 min

We talk with Priyanka Dutt about how GivingTuesday grows in India when local leaders shape it for their own communities and invite others into shared purpose. We dig into why belonging drives everyday giving, and why retention fails when nonprofits treat supporters like past-tense transactions.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

It’s All About the Invitation | Lessons From the GivingTuesday Europe Hub with Birce Altay

21 min

We talk with Birce Altay, Director of the GivingTuesday Europe Hub, about how a global generosity movement grows when it stays local and community-owned. We dig into distributed leadership, why participation is a core metric, and how a simple invitation can mobilize people who were never asked.  Birce's move from digital journalism into civil society communications and philanthropy work How GivingTuesday Turkey starts by reaching out and building local ownership Why localization matters and why “copy and paste” does not work across countries How the Europe Hub strengthens connection, resource sharing, and learning across leaders What GivingTuesday looks like on the ground across Europe from street activations to thought leadership Why distributed leadership helps scale impact, with France activating 12 plus cities Measuring participation and active citizenship alongside nonprofit fundraising totals The power of the ask, starting small, and treating GivingTuesday as an experiment you learn from GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

A New Partnership to Scale Recurring Donations: Dana Snyder Joins RKD as Monthly Giving Executive in Residence

19 min

Monthly giving shouldn’t be a line item or a one-off campaign. It should be core infrastructure. In this special announcement episode, I sit down with Justin McCord, EVP of Strategic Partnerships and Corporate Development at RKD, to share something we’ve been working on.  After two years of partnering on Monthly Giving Awareness Week, RKD and Positive Equation are launching the Monthly Giving Accelerator, and I’m joining RKD as Monthly Giving Executive in Residence. In this episode, we cover: Why now is the moment to treat monthly giving as a product, not a tacticHow the Monthly Giving Accelerator works: three months, six organizations per cohort, with peer learning and hands-on supportWhat you get: one-on-one time, The Monthly Giving Mastermind book, access to Monthly Giving Builder, a matched peer, and an in-person retreatWhy programs stall, and what Justin and I see most oftenWho the program is for, and who it’s not forThe first cohort starts in January, with six spots. Apply at https://rkdgroup.com/monthly-giving-accelerator Watch the video version Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

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All episodes

The newest 50 of 279 episodes

Give Up Control and Let the Magic Happen | How 800 Hand Raisers Are Growing GivingTuesday in India with Priyanka Dutt

22 min

We talk with Priyanka Dutt about how GivingTuesday grows in India when local leaders shape it for their own communities and invite others into shared purpose. We dig into why belonging drives everyday giving, and why retention fails when nonprofits treat supporters like past-tense transactions.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

It’s All About the Invitation | Lessons From the GivingTuesday Europe Hub with Birce Altay

21 min

We talk with Birce Altay, Director of the GivingTuesday Europe Hub, about how a global generosity movement grows when it stays local and community-owned. We dig into distributed leadership, why participation is a core metric, and how a simple invitation can mobilize people who were never asked.  Birce's move from digital journalism into civil society communications and philanthropy work How GivingTuesday Turkey starts by reaching out and building local ownership Why localization matters and why “copy and paste” does not work across countries How the Europe Hub strengthens connection, resource sharing, and learning across leaders What GivingTuesday looks like on the ground across Europe from street activations to thought leadership Why distributed leadership helps scale impact, with France activating 12 plus cities Measuring participation and active citizenship alongside nonprofit fundraising totals The power of the ask, starting small, and treating GivingTuesday as an experiment you learn from GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

A New Partnership to Scale Recurring Donations: Dana Snyder Joins RKD as Monthly Giving Executive in Residence

19 min

Monthly giving shouldn’t be a line item or a one-off campaign. It should be core infrastructure. In this special announcement episode, I sit down with Justin McCord, EVP of Strategic Partnerships and Corporate Development at RKD, to share something we’ve been working on.  After two years of partnering on Monthly Giving Awareness Week, RKD and Positive Equation are launching the Monthly Giving Accelerator, and I’m joining RKD as Monthly Giving Executive in Residence. In this episode, we cover: Why now is the moment to treat monthly giving as a product, not a tacticHow the Monthly Giving Accelerator works: three months, six organizations per cohort, with peer learning and hands-on supportWhat you get: one-on-one time, The Monthly Giving Mastermind book, access to Monthly Giving Builder, a matched peer, and an in-person retreatWhy programs stall, and what Justin and I see most oftenWho the program is for, and who it’s not forThe first cohort starts in January, with six spots. Apply at https://rkdgroup.com/monthly-giving-accelerator Watch the video version Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Do You Have a Button Or a Monthly Giving Program? (Findings From 400+ Audits)

14 min

I’ve spent a lot of time this year talking to nonprofit leaders about monthly giving, and after studying more than 400 audits, one thing became REALLY clear. 76% of nonprofits can set up a monthly gift in under three clicks, but the real gap starts after someone gives. In this solo episode, I’m breaking down the five biggest gaps I found, why a $36 monthly gift can actually be worth more than $2,000 over the life of that donor, and how to find new audiences you haven’t asked yet so you can build the kind of stewardship that makes people want to stay. So are you building towards a specific result by December 31st, or are you creating a sustainable monthly giving program for 2027? Resources & Links Is your monthly giving program leaking revenue? Take the 5 minute audit and find out what to fix first. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

What 4 Nonprofit CEOs Would Text Every Leader in the Country Tonight

39 min

46% of nonprofit CEOs say burnout is “very much” a concern, so what needs to change for nonprofit leaders to stay in this work? For a very special final conversation in my Atlanta CEO series, I’m bringing ALL four leaders together to talk about relationships, community, visibility, sustainability, and what it takes to lead an organization right now. Carolina, Tammy, Chidi, and Kenita get into why CEOs need a public voice, how to separate your identity from your job title, succession planning, letting your team own pieces of the vision, and the most important leadership skill… subtraction! We also talk fundraising and challenge long-held nonprofit norms around overhead, wellness, and what funders choose to support. And we end with a reminder I think every nonprofit CEO needs to hear. Resources & Links Connect with our guests on LinkedIn: Carolina García Jayaram, Chidi Asoluka, Kenita Smith, Tammy Tibbetts GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

From $11,000 to $879,000: Kenita Smith on Growing a Nonprofit for Single Parents in College

21 min

Did you know that 88% of nonprofits operate on less than $500,000? Kenita Smith started H.O.P.E, Inc. with no nonprofit experience, no donors, and no grants, AND grew the organization from $11,000 to nearly $900,000 (!) Kenita founded H.O.P.E after her own experience as a single parent trying to finish college, and one of her biggest growth strategies was getting out and telling that story. Whenever she spoke, they raised money, so she made it a goal to speak somewhere every single month. We talk about why Kenita went years without paying herself, the pressure she felt to prove the organization was legitimate, and why 100% board buy-in is non-negotiable for a growing nonprofit. Plus, after helping more than 100 parents graduate and coaching 58 nonprofit CEOs, she shares what she’s building toward next. Resources & Links Connect with Kenita on LinkedIn and learn more about H.O.P.E, Inc. on their website. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Founding, Growth, Layoffs, Merger: Tammy Tibbetts on the Full Life Cycle of a Nonprofit CEO

20 min

Once a CEO, always a CEO? That's not how my current guest sees it. Tammy Tibbetts started She’s the First at 23, became its first employee after landing two $25,000 grants, and spent nearly 17 years leading the organization through growth, workforce reductions, and ultimately a merger with Girl Rising.  Her biggest lesson from that entire arc? The unglamorous work you’re doing every day is building the muscle you’ll need for the challenges you can’t see coming yet. We talk about what Tammy learned from some of her loneliest years as a solo CEO, why strong boards should be looking after the CEO as a whole person, and a question we don’t talk about enough: what comes AFTER the CEO title? Tammy makes such a good case for why former CEOs can bring an entirely different level of perspective to philanthropy, chief of staff roles, and other seats at the table. Resources & Links Learn more about Tammy Tibbetts on her website, and check out her Merger Diaries series on LinkedIn. Learn more about She’s the First and Girl Rising. International Women’s Forum GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Giving Teens Real Authority + Real Money to Design Change with Chidi Asoluka

29 min

When a high schooler at NewComm manages a $10,000 budget, the money is real. So is the authority, and so are the neighborhoods they're designing solutions for. Chidi Asoluka spent 16 years as a classroom teacher before founding NewComm, a civic design studio where high schoolers from historically marginalized communities pair literature with real community challenges. He joins me in Atlanta for a special in-person CEO Series episode to share how a dream about Toni Morrison's Song of Solomon became an English elective in Philadelphia, then a summer program for 11 students, and now serves more than 150 students in the Bronx, with Brooklyn coming this fall. We also talk about the bank CEO who paid his full Georgetown tuition, why success shouldn't require erasure, how senior "managing partners" help run the organization, and how the Net Gala, the first project students funded with their $10,000 budget, became NewComm's annual fundraiser. Resources & Links Learn more about NewComm and follow along on Instagram. Connect with Chidi on Instagram and LinkedIn. Watch Chidi's TED Talk GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Making Good Famous: Carolina García Jayaram on Why Visibility Is Capital for Social Entrepreneurs

26 min

What if the boldest thing philanthropy could do is to hand an organization $250,000, and $50,000 directly to the individual to support the whole leader? My next guest runs a foundation around that exact idea.  Carolina García Jayaram, founding CEO of the Elevate Prize Foundation, believes that strategic visibility can be just as catalytic as funding, especially for social entrepreneurs trying to grow beyond the people and communities who already know them. We talk about Elevate Prize’s “Make Good Famous” philosophy, what relationship-based philanthropy looks like, and how Elevate Studios helped one storytelling series generate more than 3 MILLION views and 100,000 new YouTube subscribers. Resources & Links Connect with Carolina García Jayaram on LinkedIn and Instagram. Learn more about Elevate Studios, the Get Loud Award, and the Elevate Prize Foundation.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Meet Monthlies Greatest Impact Winner: World Central Kitchen | How 80,000 Kitchen Corps Members Fund Day 0 Disaster Response

30 min

When World Central Kitchen shows up within hours of a disaster, that response didn’t start that day. The relationships, infrastructure, and funding were already in place, and more than 80,000 Kitchen Corps members are a huge reason why. Monthly Giving Manager Lindsey Latham joins me to share how WCK turned an already successful recurring donor base into a true community, including a monthly newsletter that catapulted their open rates to 40-45%, along with a 4-part welcome series designed around stewardship. We also talk about their $500,000 monthly giving match, why it keeps matching gifts through the end of the year instead of just once, and what nonprofits with an unnamed recurring donor base can learn from their retention first strategy. Resources & Links Learn more about World Central Kitchen and Kitchen Corps and connect with Lindsey on LinkedIn. Everything Is Tuberculosis by John Green GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

If Everything Feels Important, You Haven't Made a Decision | Monthly Giving Year-End Plan

16 min

Use code: MOVEMENTS for 25% off Monthly Giving Builder Join the Sustainer Slack Group (FREE) Is monthly giving on your year-end fundraising plan, or is it just one email? In this tough love episode, Dana Snyder shares two quotes from Emma Grede that changed how she thinks about her work: "If everything feels important, you haven't made a decision" and "The work you avoid would probably change your life." If your nonprofit says it doesn't have time to start a monthly giving program, this episode is for you. Dana shares: Why "we don't have time" usually means monthly giving isn't at the top of the listWhy one monthly giving email at year-end is not enough, and how to build a full season of asksHow leading with a recurring ask can raise one-time gifts tooHow St. Jude turned a booth at Create and Cultivate into new supporters, and how to build visibility before year-endA 3-step challenge: cut one thing this week, choose who owns monthly giving, and block time on your calendar in the next 7 daysJoin the free Sustainer Slack group at positiveequation.com (click Resources) to share your plan with other nonprofit peers. Ready to build a monthly giving program? Use code MOVEMENTS for 25% off the annual plan of the Monthly Giving Builder. On October 22nd, Monthly Giving Builder users get a live coaching call with Dana to work on their year-end plan. Coming Wednesday: our final Monthlies winner, World Central Kitchen, and how their 80,000 Kitchen Corps members fund day zero disaster response. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, gro...

Meet Monthlies Most Creative Campaign Winner: Letters to a Pre-Scientist | The Volunteer Pipeline Behind a 500-Member Recurring Program

31 min

During a funding crunch, Lucy Madden, CEO of Letters to a Pre-Scientist, recorded a video asking volunteers if they could spare $5 a month to help the organization finish the school year. That first ask brought in 300 monthly donors, and today, more than 90% of Stamp Squad members have also been penpal volunteers. We get into why this worked so well, including how Lucy embedded the monthly giving ask directly into required volunteer training, and how their word-of-mouth momentum is now spilling into fundraising, too. Recurring revenue changed Lucy’s mindset about what was possible. And her biggest lesson for anyone building a recurring program? Get your tech right! Resources & Links Connect with Lucy on LinkedIn, learn more about Letters to a Pre-Scientist, Stamp Squad, and follow them on Instagram. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Meet Monthlies Winner: How AART Turned Monthly Donors Into Organizers (Not Just Givers)

28 min

If you've ever wondered whether a membership model could work for grassroots organizing and not just traditional fundraising, today's guest is going to show you exactly how. The African American Roundtable (AART) won this year’s Monthlies award for Strongest Sense of Community, and Executive Director Markasa Tucker-Harris is joining me to share how AART created a five-tier membership structure, inviting donors to “be the work.” That shift has influenced EVERYTHING, from fundraising and staffing to storytelling and retention, including how they think about dedicated membership roles, relationship-building with donors, and creating pathways for members to organize more people into the movement. Markasa also shares why AART’s churn stays low and what nonprofits considering a membership or recurring giving model should do first. Resources & Links Learn more about the African American Roundtable and their upcoming events. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Two Nonprofits' Year End Playbooks: Habitat for Humanity Omaha + Canadian Cancer Society (Q3 State of Recurring Giving)

58 min

Recurring giving now makes up 27% of ALL online revenue, and for many nonprofits, 30-40% of total online revenue can arrive in the final three weeks of the year. Is your monthly giving program actually positioned to take advantage of all that attention and generosity? Today’s episode is your front row seat into my Q3 State of Recurring Giving webinar, where I brought together the team from STella! alongside fundraising leaders from Habitat for Humanity Omaha and the Canadian Cancer Society to share what they’re doing heading into year end. We also get tactical about the channels and tools driving that growth, including Google Performance Max, paid search, SMS, Fundraise Up, UTMs, and AI. Canadian Cancer Society generated an additional $171,000 from pre-donation upsells, while one recurring donor upgrade test produced an average increase of $14 per donor! And if you’re wondering what to do before Q4, we end with four VERY practical actions. Resources & Links Learn more about STella!, Habitat for Humanity Omaha and Canadian Cancer Society. Read the Neon One 2026 Recurring Donor Report and the M+R Benchmarks 2026. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Agentic Giving Explained: How to Get Your Nonprofit Found, Understood, and Trusted by AI with Fundraise Up CEO Peter Byrnes

35 min

Your next donor may never visit your website! Peter Byrnes, CEO of Fundraise Up, is joining me to explain agentic giving and the shift he sees happening RIGHT now from discovery, to recommendation, to delegation.  Donors are already asking AI tools where they should give, and soon they may be asking those same tools to actually make the donation for them. We get into what nonprofits need to do now to become easier for AI to find, understand, and trust, including why consistency across your website, annual reports, financial information, and outside sources matters more than ever.  We also talk about Fundraise Up’s free Agentic Giving Readiness Assessment, how to audit what AI is already saying about your organization, and why the goal isn’t to panic — it’s to prepare. Resources & Links Check out the Fundraise Up Agentic Giving Readiness Assessment. Connect with Peter on LinkedIn. Learn more about Peec.ai. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Meet Monthlies Mid-Size Org Winner: Global Catalyst | This Is What Happens When You Stop Waiting

28 min

Global Catalyst is on a mission to mentor girls around the world to become powerful advocates and confident leaders. They went from just 7 monthly donors in July 2025, to growing their Girls First community by 500% to 35 monthly donors. As a girl mom, this episode with Courtney Stricklin Burgan hits deep to my heart. In her role as VP of Engagement and Communications, Courtney leads a passionate team of fundraising and storytelling professionals, and we're going to get into every single detail of how she did it. You’ll discover why donors started choosing $20, $25, and even $33 a month, how they steward their community with birthday cards, anniversary emails, sticker packs, and personal outreach, and why Courtney sees monthly giving as “major giving in a different way.” Resources & Links Learn more about Global Catalyst, follow them on Instagram, and connect with Courtney at c.strickland@globalgirlsglow.org.  Check out Courtney’s book recs, Dungeon Crawler Carl and I Am A Girl From Africa. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

He Wrote the Longest Book Title in Nonprofit History about Planned Giving. The Advice Inside Is Even Better with Tony Martignetti

31 min

Planned giving does not have to be complicated OR expensive, and you don’t need an estate attorney to get started. What if your nonprofit already has planned giving prospects sitting inside your donor database, but you just haven’t asked them yet? Tony Martignetti worked with a historical society who mailed just 250 people about planned giving. SIX donors responded that they had already included the organization in their wills! We talk about how Tony built St. John’s University’s planned giving program to $20 million, why your best prospects are often your most loyal long-term donors, and why he recommends starting with donors around age 55-60+ and older. And yes, monthly donors absolutely belong in this conversation. Someone who has supported your organization month after month for years can make an incredible planned giving prospect. Resources & Links Connect with Tony on LinkedIn, tune in to his podcast Nonprofit Radio, and learn more Planned Giving Accelerated. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Meet Monthlies Small Org Winner: Magical Creatures Sanctuary | How Authentic Storytelling on Social Media Built a Monthly Giving Program

26 min

If you've ever wondered what's possible with zero full-time paid staff and zero development budget, this episode is for you. Magical Creatures Sanctuary is a 100% volunteer-run farmed animal rescue on Hawaii Island that cares for more than 100 rescued animals, and today, 48% of their individual donor revenue comes from recurring gifts, with an 83% donor retention rate. Executive Director Jill Vanderhoef joins me to break down their Adopt a Magical Creature sponsorship program and how even a $5 monthly gift can create meaningful stability. Plus, Jill shares EXACTLY what’s working for them on Instagram and TikTok and why emotional connection, before-and-after storytelling, and paying attention to the questions your audience is already asking can help create content that brings supporters closer to your mission. Resources & Links Learn more about Magical Creatures Sanctuary and follow them on Instagram and TikTok. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Why Monthly Giving Stays on the To-Do List (What I've Learned From 1,000 Nonprofit Leaders)

13 min

How do you walk into the end of the year with your monthly giving program finally built? More than HALF of the nonprofit professionals who joined my recent monthly giving webinars either had no recurring giving program or had started one and stalled.  And after analyzing feedback and behavior from more than 1,000 nonprofit leaders, I found that there are three primary barriers keeping organizations from making recurring giving the front door to fundraising. I also take you behind the scenes of how I use Claude and MCP connectors to analyze webinar registrations, purchasing behavior, and participant feedback in a single afternoon. Plus, why another webinar, workbook, or framework won’t solve the problem unless it helps your team produce the actual program name, landing page copy, email sequence, and board-ready plan. Resources & Links GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Black Philanthropy Month: The $86 Million Case for Funding Ecosystems with Kaci Patterson

32 min

August is Black Philanthropy Month, so consider today’s episode the kickoff! Kaci Patterson has helped raise and leverage more than $86 million for Black-led organizations.  As the founder of Social Good Solutions and the Black Equity Collective, she joins me to get into their incredible study. 220 Black-led nonprofits across California created more than 4,000 jobs and generated over $335 MILLION in salaries. These organizations are powerhouse economic engines, truly driving critical work in health, safety, and racial justice. Kaci also shares how legacy can be a filter for which opportunities to say yes to, why funders must model the collaboration they ask nonprofits to practice, and how both sides can become values-based partners in community co-design. Resources & Links Connect with Kaci on LinkedIn and learn more about Social Good Solutions and Black Equity Collective. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Your Visibility Is an Asset: Shilpa Alva on Leading Out Loud

27 min

Shilpa Alva is on a mission to fix one of the world’s most fundamental problems: the fact that hundreds of millions of people don’t have access to safe, clean water. Surge for Water is a women-led nonprofit that went from a nights-and-weekends passion project into a global organization delivering clean water, sanitation, hygiene, and women’s health solutions. And after operating across 12 countries and reaching hundreds of thousands of people, Shilpa shares why the organization has shifted its focus from chasing the biggest numbers to demonstrating deeper, community-owned impact. We talk about the business principles Shilpa carried from chemical engineering and corporate leadership into the nonprofit sector, why her board encouraged her to become a more visible speaker and advocate, how media appearances build credibility even when the ROI is difficult to isolate, and why nonprofit leaders should begin telling their stories long before they feel fully ready. Resources & Links Connect with Shilpa on LinkedIn and learn more about Surge for Water on their website. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

The AI Shift Nonprofits Can’t Ignore: Chatbots, Cancer Support, and the Future of Search with Mike Osborne

18 min

Most nonprofits start with the tools. The better question is, what’s the scalable opportunity technology can solve so your team can stay focused on the human interactions that matter most? With 1 in 2 people impacted by cancer in their lifetime, Mike Osborne and his team at Cancer Council Victoria are applying that thinking to one of their biggest pressure points: freeing up counselors from digging through systems so they can stay present and support more people in less time. Mike also reveals research-backed hot takes on AI-generated search summaries, and why teens are more likely to open up to a chatbot than talk to an adult. Resources & Links Connect with Mike on LinkedIn and learn more about Cancer Council Victoria on their website. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

From Months to DAYS: How AI Is Helping Children International Scale to 275,000 Kids with Tim Bachta

23 min

Way too much of our human capacity is spent on tasks that DON’T require human empathy. That’s how Tim Bachta from Children International is thinking about growth as his team works to expand from 220,000 to 275,000 children served. Tim shares how his team is using Microsoft Copilot to eliminate the manual work that’s been slowing them down (like letter translation processes that once took months, to systems running in DAYS!) so their staff can focus on building relationships and supporting families. This episode is a powerful look at what happens when you stop asking, “how can we use AI?!” and start asking where your team’s time is being wasted and who your champions are to help drive change. Resources & Links Connect with Tim on LinkedIn and learn more about Children International on their website. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

From Spikes to Steady: World Central Kitchen's Monthly Giving Rebrand + What the Data Says About Recurring Giving Right Now

54 min

What does the latest recurring giving data actually tell us? In this special State of Recurring Giving episode, three leaders from CharityEngine, GivingTuesday Data Commons, and World Central Kitchen are joining me to unpack the latest recurring giving benchmarks AND one of the most compelling monthly giving case studies of the year. Together, we're exploring the trends shaping recurring giving today, why monthly donors generate nearly 3x the annual value of one-time donors, and how World Central Kitchen turned 2,800 new monthly donors into an estimated $6 million in lifetime value with their Kitchen Core monthly giving program. Resources & Links A special thank you to CharityEngine for making this quarter's State of Recurring Giving webinar possible. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

What 1,000 Donors Are Telling You: Key Takeaways from 2026 Giving Signals Report by Bloomerang

30 min

Did you know 92% of donors say giving is part of who they are? And that 94% say they're MORE motivated to give when they know exactly where their money will go? Today I'm doing one of my favorite things – diving into the data and research from Bloomerang's 2026 Giving Signals Report, and sharing the major opportunity gaps every nonprofit should be paying attention to. Generosity isn't disappearing, but it's becoming much more intentional! This episode is packed with several high-impact changes that can help you remove friction, strengthen donor relationships, and increase giving. Resources & Links Check out Bloomerang’s latest research in their 2026 Giving Signals Report. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

From Certification to Skills: Preparing Nonprofits for the AI Economy with Naria Santa Lucia

23 min

With AI adoption exploding, what does that actually mean for how you grow your team, your donors, and your impact? Naria Santa Lucia brought SO much energy and joy to her MC role at the Microsoft Global Nonprofit Leaders Summit, that I had to sit down with her to hear how nonprofit leaders can build practical pathways for using AI in their day-to-day work and cut through the hype. Naria also brings a perspective every nonprofit needs to hear: take the big swing, stay true to your mission, and don’t pivot just to chase funding. When you focus on real impact (and communicate it clearly!) you’ll draw the right supporters in. Resources & Links Connect with Naria Santa Lucia on LinkedIn and learn more about Microsoft Elevate here. Not sure where to start in building your program? Start with this $5 audit to know where your gap is. Takes 5-10 minutes max, and you'll know where to start --> Monthly Giving Interactive Audit  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

How Shared Data and AI Are Transforming ALS Research with Clare Durrett and Terri Thompson

20 min

Most AI conversations are loaded with productivity hacks, but it’s also accelerating scientific discovery in ways most people aren’t even thinking about. In this live conversation from the Microsoft Global Nonprofit Leaders Summit, I’m talking to Clare Durrett from Answer ALS and Terri Thompson from OnPoint Scientific about how they’re helping cut ALS research timelines by 65%!  With a shared platform called Neuromine, researchers now have access to clinical data, genetics, bio samples, and more, all in one place. Even if you’re not in the research space, this episode is a super powerful example of what becomes possible when you break down silos and build the right partnerships. Resources & Links Connect with Clare on LinkedIn and learn more about Answer ALS on their website. Connect with Terri on LinkedIn and learn more about OnPoint Scientific on their website. Learn more about Team Gleason, a nonprofit that improves daily life for people living with ALS. The Science of Scaling by Dr. Benjamin Hardy GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Leading AI Adoption From the Top with World Vision Germany's CEO Christoph Hilligen

20 min

This is the first time in 18 years that Christoph Hilligen sees a possibility to radically change the way NGOs operate. As the CEO of World Vision Germany, he’s already using AI to launch emergency appeals in HOURS and build personalized donor journeys. One of the most fascinating examples? His team uses predictive models to flag which donors may be at risk of canceling, so they can step in earlier and build stronger relationships. AI is definitely no longer optional, and the nonprofits who move faster, personalize better, and use their data to guide decisions will raise more and create more impact without risking falling behind. This is exactly the kind of case study I could have talked about with Christoph forever! Resources & Links Connect with Christoph on LinkedIn and learn more about World Vision Germany on their website. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Predictive Fundraising, Donor Identity, and the Nonprofit of 2030: Inside GiveCon with Bloomerang CMO Ann Fellman

28 min

Right off the heels of GiveCon, the data is IN. Bloomerang just released their 2026 Giving Signals report, and there's one stat that stopped me in my tracks: donors prefer specific impact language over vague appeals by an 88 point margin! Ann Fellman, CMO of Bloomerang, is joining me fresh off the GiveCon stage to break down what the data is telling us about donor behavior and why your $25/month donor might actually be worth $3,200+ in lifetime value. Ann also reveals two major product launches, including a native integration with Dataro's predictive donor intelligence — and shares exactly what she'd focus on this summer to get ahead of end-of-year fundraising. Resources & Links Connect with Ann on LinkedIn and check out Bloomerang’s 2026 Giving Signals Report. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

The Inclusive AI Economy: How Nonprofits Win with Microsoft Elevate's Justin Spelhaug

22 min

What happens when 1.3 billion people adopt AI in just 39 months… and most nonprofits are still trying to figure out where to even start? While nearly 90% of nonprofits are already using AI, only 6-7% are seeing meaningful returns, which is why I HAD to sit down with Justin Spelhaug, President of Microsoft Elevate, to talk about why that gap exists, and how nonprofits have a once-in-a-generation chance to shape a more inclusive AI economy. We also talk about generating personalized donor thank you messages at scale, and how to use predictive modeling to better understand giving behavior. This moment requires all of us to lean in and will challenge how you think about AI. Resources & Links Connect with Justin on LinkedIn and learn more about Microsoft Elevate on their website. Justin also recommends Carol Dweck and her work on growth mindsets. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Belief Precedes Growth: Building a Recurring-First Culture with Dave Raley and Dana Snyder

34 min

Monthly Giving Awareness Week feels like the perfect time to bring back repeat guest Dave Raley, especially after he just launched The Center for Sustainable Giving, a new initiative helping nonprofits rethink how they approach recurring generosity. The subscription economy is fundamentally changing donor expectations, which is why we’re exploring topics like “10x thinking”, generosity as a learned habit, the future of sustainable philanthropy, and why recurring giving programs deserve far more visibility, staffing, and investment than they’re currently getting. So many nonprofits are still stuck in a “single gift mindset” and this conversation is a reminder of just how big the opportunity is if you’re willing to think differently about donor relationships. Resources & Links Monthly Giving Awareness Week is THIS week and the deadline to apply for the 2026 Monthlies is May 13, 2026. Enter here. Learn about The Center for Sustainable Giving. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

From Voice to Velocity: Visibility Through Thought Leadership with Dion Dawson (MGS Main Stage Session)

36 min

Dion Dawson took the Monthly Giving Summit Main Stage in February and it was mic drop after mic drop. Over the last five years, his work at Dion’s Chicago Dream has generated more than $17.8 MILLION dollars in impact feeding families, building systems, and creating jobs.  And he didn’t get there by being perfect or cracking a universal code. Dion shares how to build visibility through thought leadership, the importance of knowing where to invest your time, and why showing up over and over again is what builds trust and momentum. If you’ve been sitting on ideas, waiting for the right moment, or questioning how you can build belief at scale, this episode will fire you up. Your mission deserves to be heard! Resources & Links Connect with Dion on LinkedIn and learn more about Dion’s Chicago Dream on their website. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

The $50 Million Vote of Confidence: How MacKenzie Scott's Gift Is Fueling Native Forward's Boldest Chapter Yet with Angelique Albert

28 min

Angelique Albert believes that scaling a mission takes bold investments in marketing, the courage to make unconventional leadership decisions, and the willingness to make a case loud enough for the right partners to find you. Imagine getting a $50 MILLION dollar unrestricted gift. It changes what’s possible for your organization. Angelique and I get into the practical side of growth, and what it looked like for Native Forward Scholars Fund to go from spending just $20,000/year on marketing to executing a full rebrand, upgrading systems, and intentionally putting themselves in the right rooms. Resources & Links Learn more about Native Forward Scholars Fund on their website and follow them on Instagram, Facebook, and LinkedIn.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Know Your Net Worth: Building Relational Equity with Allison Trowbridge

28 min

Relational equity is going to reframe the way you think about donors. Did you know loneliness is now considered a public health crisis, comparable to smoking 15 cigarettes a day?! In this bonus keynote from the Monthly Giving Summit, I’m sitting down with Allison Trowbridge, founder of Copper Books, to talk all about relationships and the compounding wealth you build by investing in people over time. You’ll hear Allison’s personal story of going from a venture-backed startup with millions in funding to losing everything – as well as her favorite practical ways to strengthen donor relationships and community connections. If you want to build a more sustainable movement, you’ll want to listen to every minute of this episode. Resources & Links Connect with Allison at allison@copperbooks.com and learn more about Copper Books here. Take Allison’s FREE Relational Archetype Quiz. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Why is Your Monthly Giving Program Not Growing?

13 min

Did you know monthly donors often have 85%+ retention rates, while many nonprofits are lucky to retain just 40% of one-time donors? In this episode, I’m asking you to take a hard look at your fundraising calendar and answer one simple question: Is monthly giving actually a priority? For most organizations, it’s not. We’ll talk about the shift from constantly raising money to building predictable, sustainable revenue, what metrics you should be tracking, and why making monthly giving a core part of your strategy is one of the most important moves you can make right now. Resources & Links GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

How Vibe AI Is Changing What's Possible for Nonprofits - And How I Built the Monthly Giving Builder to Prove It

23 min

Can you believe the tools that once required a full development team and a 6-figure budget can now be built in a matter of MONTHS with “vibe AI” for a fraction of the cost? In this solo episode, I’m sharing a behind-the-scenes look into my business, and how I took my $12K-$18K Monthly Giving Mastermind and turned it into a $499/year AI-powered tool that helps nonprofits build and grow their recurring revenue. I’m walking through what’s actually possible for nonprofits right now, from automating intake and donor communications to volunteer matching and grant research, and how to start identifying what your organization could build next. Resources & Links GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

What Season Is Your Monthly Giving Program In? (And Why the Retreat Meets You There)

10 min

Monthly Giving Retreat: Learn more + apply by 4/10 here!  What season is your monthly giving program in right now — planting, growing, or stuck in a plateau? In this episode, Dana Snyder breaks down why knowing your season matters and how the right environment can move your program forward faster than you'd get there alone. Dana shares an inside look at the 2026 Monthly Giving Retreat — an intimate, women-led gathering for nonprofit fundraising leaders held May 6–8 at The Portal in Serenbe, Georgia. From the peer learning that happens when every person in the room is working on the same thing, to the intentional design of the space itself, this episode makes the case for going deep on one thing instead of a little on everything. You'll hear real results from past attendees — including one leader who grew from 30 to 105 monthly donors and another who finally invited 17,000 email subscribers to give monthly — and what it actually looks like to leave a retreat with a plan, not just inspiration. Applications close April 10th. Three spots remain. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

What a Fundraising Conference Should Deliver - And How to Plan for It with Andrew Edwards

25 min

If you've ever been the only fundraiser in the room running the gala and fielding board questions about why an auction underperformed, today's guest has been exactly where you are.  Andrew Edwards spent years on the front lines of nonprofit fundraising, from coaching small shops, to scaling 60+ events nationally at the Epilepsy Foundation. In this episode, we’re getting into what helps small teams focus, larger teams scale, and fundraisers at every level work smarter, how to make the case for attending a conference (even with limited budgets), why investing in your team pays off, and how to approach networking and planning so you don’t waste the opportunity! Resources & Links Check out one of my favorite books, Unreasonable Hospitality by Will Guidara. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

The Visibility Strategy That Unlocked a $1M Gift: Personal Branding for Nonprofit Leaders with Bofta Yimam

34 min

What if the thing standing between your nonprofit and a million dollar gift wasn't your programming, your data or even your ask, but your story? Emmy Award-winning journalist and StoryLede founder Bofta Yimam is here to talk about why stepping into visibility is no longer optional for nonprofit leaders. She shares a powerful example of a leader who landed international speaking gigs, doubled her organization’s revenue, and later received a $1M gift. We break down how to use LinkedIn to reach donors and board members, how to turn your story into content that builds trust, and why visibility is a leadership responsibility. The real question is: are you willing to push past the discomfort and step into the visibility game? Resources & Links Connect with Bofta on LinkedIn and learn more about StoryLede on their website. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

The Accountability Gap: Why Knowing Isn't Enough (And What Actually Moves the Needle)

16 min

In this episode, Dana explores the gap between knowing about monthly giving and actually implementing it. She shares practical strategies from a recent mastermind call, emphasizing the importance of planning, community, and taking action to build sustainable revenue streams for nonprofits. Apply for the Mini Monthly Giving Mastermind - Doors close 3/25 (4) spots left to join the Monthly Giving Retreat (May 6-8) - Learn More Start building with The Monthly Giving Builder (use code MGBLUCKY for 17% off - ends 3/31) Chapters 00:00 The Importance of Monthly Giving 02:08 Bridging the Gap: From Knowledge to Action 06:46 Strategies for Successful Monthly Giving 11:33 Building Community and Accountability 14:21 Taking Action: Making Monthly Giving a Priority GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

The Future of Direct Mail for Nonprofits: Bring Joy Back to the Mailbox

30 min

In a world where nonprofits are competing with overcrowded inboxes, direct mail is experiencing a comeback. And if your direct mail looks the same as everyone else’s, there’s a good chance it’s heading straight for the recycling bin. Brandon Gaty and Cait Connolly work at LettrLabs and help brands create hyper-personalized donor experiences with robotics-powered handwritten mail. This makes it possible to personalize EVERY piece of mail at scale! So today, we are unpacking how to spark joy in someone’s mailbox, how segmentation and automation can dramatically improve ROI, where you might be overspending, and why focusing on donor retention and upgrades before acquisition can unlock faster results Resources & Links GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

How to Launch a Monthly Giving Program That Attracts First-Time Donors (Case Study: $10 for 10 Campaign) with Raegan Mach, Urban Bridge

27 min

Imagine if you ask someone to become a monthly donor for just $10, and they give more than triple that? It's no secret that talking about monthly giving strategies and case studies is my jam, so I brought on Raegan Mach to break down Urban Bridge’s “10 for 10” campaign. Their goal? 25 new donors at $10/month to celebrate their 10-year anniversary. In just 2.5 months, they surpassed it! You’ll hear how they drove 15 new donors in the first 48 hours with a CEO-led launch video, strategic campaign champions, and consistent messaging across email and social, and why LinkedIn turned out to be a surprisingly powerful conversion channel. If you’ve been thinking about launching or prioritizing monthly giving, this is a practical, replicable case study you won’t want to miss. Resources & Links Connect with Raegan on LinkedIn and Instagram and learn more about Urban Bridge on their website. Follow Urban Bridge at @urbanbridgenow on Instagram. Raegan uses FundraiseUp to improve their donor experience. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Inside the Monthly Giving Summit: Strategies, the Builder, and a Retreat for Recurring Revenue

9 min

It’s officially Monthly Giving Summit Day!!!  This short episode is your invitation to join us and start building. In this episode, Dana shares what’s happening at the Monthly Giving Summit and why this isn’t just another virtual event - it’s a room full of builders focused on sustainability, recurring revenue, and cultivating believers (not just donors). You’ll get a preview of what attendees are learning, including: How The Trevor Project acquired new monthly donors at scale in just two weeksHow Interfaith Sanctuary turned monthly donors into advocates who influenced local legislationHow Letters from a Pre-Scientist built an automated micro-giving system with 500+ volunteer-supportersHow Dion’s Chicago Dream leveraged thought leadership to amplify mission visibility (yes, all the way to national TV)From SMS to innovative direct mail to growth and retention planning, this summit is focused on execution — not theory. But that’s not all. Dana also announces the official launch of The Monthly Giving Builder — an interactive tool built from her five-step framework designed to help small and mid-sized nonprofits forecast revenue, craft messaging, build growth and retention plans, and launch sustainable monthly giving programs without a five-figure mastermind investment. And finally, she shares details about the second annual Monthly Giving Retreat at Serenbe, GA, a transformational in-person experience May 6-8 for women leaders ready to step away from the noise and design recurring revenue with clarity and intention. If you’re tired of living campaign to campaign and ready to build something that lasts, this episode is your invitation. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or L...

Clarity Is the Strategy: Turning Experience into Influence with Brandy Walker

28 min

If your board can’t clearly articulate what you do in one sentence, your donors won’t either. Brandy Walker is joining me to unpack why nonprofit leaders must get ruthlessly clear on the ONE thing their organization does exceptionally well. Not the 20 programs, not the calendar of activities, but the core impact. Brandy shares why embracing the “messy middle” builds trust, how to use lived experience as influence, and the one question that can completely reshape your growth trajectory: What do you want to be known for? P.S. We are in the final countdown to the FREE Monthly Giving Summit. Join me on February 25th-26th to master monthly giving. Resources & Links Connect with Brandy on LinkedIn, learn more about Brand Worthy Solutions, and tune in to her podcast, Brandy Was Here. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Monthly Giving Prediction #6: Monthly Donor Communities Move IRL

8 min

We close our 2026 monthly giving predictions with a bold call: move donor communities into real life to deepen belonging, retention, and advocacy.  Sincere gatherings beat big productions when donors feel trusted, included, and invited to co-create. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

How to Get Your Board "On Board" with Monthly Giving

32 min

If you’ve ever sat at a board meeting thinking “we can't keep doing fundraising like this!” then it might be time to start championing monthly giving – which is one of the most practical shifts a nonprofit can make. Board strategist Christal M. Cherry and I are getting specific about what staff should bring to the boardroom, how to pilot change without triggering resistance, and how dashboards and donor milestones help boards actually see the impact of recurring giving. That level of predictability can fundamentally shift how your nonprofit plans, invests, and leads with confidence. P.S. We are in the final countdown to the FREE Monthly Giving Summit. Join me on February 25th-26th to master monthly giving. Resources & Links Connect with Christal on LinkedIn, tune in to The Board Shake-Up podcast, and learn more about The Board Pro. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Monthly Giving Prediction #5: Retention Is Built Before the Gift

6 min

The neat donor funnel sounds good in slides, but it doesn’t match how people actually decide to give.  We dig into the real path supporters take today—bouncing from reels to Google to LinkedIn to your site—and why the strongest retention work happens long before the first dollar shows up.  Instead of chasing one perfect subject line or a last-minute match, we focus on what actually converts: consistency, clarity, and leadership that lowers the emotional risk of giving. You’ll hear how to spot and support the messy, multi-touch donor journey without getting lost in attribution rabbit holes. We unpack the limits of tracking tools and UTMs, then pivot to what you can control every day: narrative consistency across your website, social bios, and emails; visible leaders who show context and follow-through; and storytelling that explains the why, not just the need.  The goal is simple but powerful—help donors predict you. Predictability builds safety, and safety powers renewal. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Who Gets to Be ‘Legit’? BackBlack: The Movement That Proved Community Is the Infrastructure with Floyd Jones

28 min

A lot of movement builders might be thinking, who actually gets to be considered “legit”? We are celebrating Black History Month, and in a very short amount of time, BackBlack has built massive momentum, which is why I had to have one of my favorite repeat guests back on the show, Floyd Jones. This incredible case study unravels how they’ve helped move nearly $4 million to Black-led organizations, built a directory of close to 2,000 organizations, and driven tens of thousands of people to take action. We also talk about the structural realities many Black-led organizations face: 44% have no full-time staff, and most operate on less than $30,000 a year. The real question this episode raises is what becomes POSSIBLE when trust, proximity, and community are treated as legitimate infrastructure?! Resources & Links Connect with Floyd on LinkedIn, sign up for his newsletter, and learn more about BackBlack on their website. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

Monthly Giving Prediction #4: AI-Powered Donor Care Moves From “Nice to Have” to Necessary

5 min

Quiet signals decide retention long before a donor hits “cancel.”  We explore how to turn early indicators—failed payments, skipped emails, reduced engagement—into timely, human responses that save relationships and revenue.  Drawing on the proven playbook of subscription businesses, we unpack how predictive insights can flag risk before supporters drift away and how small teams can deploy light-touch interventions that feel like care, not automation. You’ll hear why the best results come from respectful timing and segmentation based on behavior, not guesswork. The goal isn’t to send more messages; it’s to send the right message at the right moment, in language that protects dignity and preserves trust. Throughout, we reframe AI as a second set of eyes—a smoke detector that notices patterns your team can’t watch 24/7. It doesn’t replace stewardship; it points you to where care is needed so real people can do what they do best.  As attention becomes the scarcest resource, the organizations that win won’t be the loudest. They’ll be the ones who notice first and respond with empathy that keeps supporters close.  If this resonated, follow the show, share it with a colleague who handles retention, and leave a quick review to help others find it. Your feedback guides what we build next—what’s the one donor-care trigger you want to test? GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

How To Choose Stories Based on Strategy - Creating Belonging & Champions of Your Mission with Max Kringen

32 min

How do you build a storytelling rhythm that can fuel your fundraising efforts all year long? Max Kringen of Tellwell Story Co. is EXACTLY who nonprofits call when they want to stop guessing. We kick off by going behind the scenes of a Ronald McDonald House Charities gala where a beautiful, cinematic story helped raise more than $350,000 in one night. Max walks us through how Clara’s story was selected, the meaning of narrative transportation, and how organizations can reposition themselves as the “helpful guide” instead of the hero. Once you hear Max’s wildly practical “Story Seasons” framework, you won’t be scrambling for stories in May or guessing what donors should hear in October. You’ll be fueling generosity all year long! Resources & Links Connect with Max on LinkedIn, subscribe to his newsletter, Start With Story, and learn more about Tellwell Story Co. Grab your ticket to Max’s nonprofit storytelling conference, WellTold, on April 30, 2026. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate.  GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

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