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Rebecca Aning-Brown of The Flower Farming Business School

Mulch

A Home & Garden , Leisure and Education podcast

#91 in Home & Garden · 🇪🇸 #112 in Home & Garden · 🇮🇪
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About the show

Mulch is a weekly podcast, hosted by Rebecca, owner of Silver Grey Foliage - a Flower and Foliage Farm in Leeds, England. Each week she share conversation and tips to feed, nurture and grow your Flower Farm, opens conversations that Flower Farmers find difficult to talk about and provides practical and pragmatic responses to the everyday Flower Farming Challenges. Sounds Good? DOn't forget to subscribe!

Newest episodes

Taking Cuttings, Saving Seeds and Growing Sustainably – 3 Lessons from Hortistry

12 min

I'm back with another ad hoc episode of MULCH after a fabulous day at the second Hortistry event, learning about propagation from three extraordinarily experienced horticulturists. In this episode, I'm sharing three practical lessons that I'll be bringing back to our flower farm at Silver Grey Foliage. We talk about why you might want to put your dibber away when taking cuttings, how an ordinary tea tray can help with saving and cleaning flower seeds, and why treading as lightly on the land as possible should be at the heart of our growing decisions. I also share a little about Hortistry, a new initiative working to preserve specialist horticultural knowledge and skills in the UK, and why I think their work is so important for the future of our industry. Links and further reading Hortistry – specialist horticultural skills and future workshops The Dirt – horticultural news and updates GROW Club by Silver Grey Foliage  

Know What Your Flower Farm Is Really Producing — with Jen Rolls of FlowerTracker Pro

33 min

In this episode of MULCH, I'm joined by Jen from Bristol Flower Company, creator of the new FlowerTracker Pro. FlowerTracker Pro has been designed specifically for flower farmers, making it easier to record what you're cutting and turn those numbers into useful information about what is actually happening on your farm. Jen and I talk about how the idea began, what happened when 50 flower farmers started beta testing it, and how their feedback has shaped the finished product. We look at how the Tracker works in practice, from simply recording total stem numbers to tracking individual varieties, beds, buckets, orders and customers — and how that information can help us make better decisions about what earns its space on our farms. We also talk about where to start if data collection feels overwhelming, what FlowerTracker Pro does not replace, pricing, data ownership and security, and some of the features Jen hopes to add next. Most importantly, this is a conversation about something I talk about regularly on MULCH: collecting useful information about our farms so that the decisions we make are based on evidence rather than what we think happened. FlowerTracker Pro launches on Friday 14 August 2026. 

5 Truths Every Flower Farmer Needs to Hear in 2026

9 min

This week on MULCH, Rebecca shares a short, steadying episode designed to help you stay focused and resilient as the season gathers pace. As we reach the end of the first quarter of the year, it's easy to feel behind, overwhelmed, or unsure whether you're doing enough. This episode offers five honest reminders to bring you back to what really matters on your flower farm. These are not complicated strategies, they're the simple truths that help you stay grounded, keep moving forward, and grow a business that works for you. This is an episode to return to when negative thoughts creep in, or when you find yourself comparing your farm to others.  

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All episodes

Taking Cuttings, Saving Seeds and Growing Sustainably – 3 Lessons from Hortistry

12 min

I'm back with another ad hoc episode of MULCH after a fabulous day at the second Hortistry event, learning about propagation from three extraordinarily experienced horticulturists. In this episode, I'm sharing three practical lessons that I'll be bringing back to our flower farm at Silver Grey Foliage. We talk about why you might want to put your dibber away when taking cuttings, how an ordinary tea tray can help with saving and cleaning flower seeds, and why treading as lightly on the land as possible should be at the heart of our growing decisions. I also share a little about Hortistry, a new initiative working to preserve specialist horticultural knowledge and skills in the UK, and why I think their work is so important for the future of our industry. Links and further reading Hortistry – specialist horticultural skills and future workshops The Dirt – horticultural news and updates GROW Club by Silver Grey Foliage  

Know What Your Flower Farm Is Really Producing — with Jen Rolls of FlowerTracker Pro

33 min

In this episode of MULCH, I'm joined by Jen from Bristol Flower Company, creator of the new FlowerTracker Pro. FlowerTracker Pro has been designed specifically for flower farmers, making it easier to record what you're cutting and turn those numbers into useful information about what is actually happening on your farm. Jen and I talk about how the idea began, what happened when 50 flower farmers started beta testing it, and how their feedback has shaped the finished product. We look at how the Tracker works in practice, from simply recording total stem numbers to tracking individual varieties, beds, buckets, orders and customers — and how that information can help us make better decisions about what earns its space on our farms. We also talk about where to start if data collection feels overwhelming, what FlowerTracker Pro does not replace, pricing, data ownership and security, and some of the features Jen hopes to add next. Most importantly, this is a conversation about something I talk about regularly on MULCH: collecting useful information about our farms so that the decisions we make are based on evidence rather than what we think happened. FlowerTracker Pro launches on Friday 14 August 2026. 

5 Truths Every Flower Farmer Needs to Hear in 2026

9 min

This week on MULCH, Rebecca shares a short, steadying episode designed to help you stay focused and resilient as the season gathers pace. As we reach the end of the first quarter of the year, it's easy to feel behind, overwhelmed, or unsure whether you're doing enough. This episode offers five honest reminders to bring you back to what really matters on your flower farm. These are not complicated strategies, they're the simple truths that help you stay grounded, keep moving forward, and grow a business that works for you. This is an episode to return to when negative thoughts creep in, or when you find yourself comparing your farm to others.  

The Small Habits That Actually Run a Flower Farm

12 min

This week on MULCH, Rebecca shares a lighter episode for growers coming through a busy Mother's Day weekend. Flower farms aren't usually held together by big moments or dramatic decisions. More often, they're sustained by small habits repeated quietly week after week across the season. In this episode, Rebecca talks through some of the simple practices that help keep a flower farm running smoothly and professionally — from preparing cutting tools and keeping buckets clean, to labelling seedlings properly, recording sowing notes, and replying to customer enquiries promptly. These small habits might not appear in the photographs we share online, but together they create the consistency that allows flower farms to deliver beautiful flowers reliably to customers. Rebecca also explains how she uses the Flower Farmer's Planner to track these habits, record propagation notes and review decisions across the season so that lessons learned aren't forgotten the following year. If you're feeling tired after a busy week of cutting and delivering flowers, this episode is a gentle reminder that professional flower farms are built on steady rhythms and small habits — not perfection. In this episode: • Why small habits matter more than big moments • Preparing tools and buckets for consistent flower quality • Avoiding the frustration of unlabelled seed trays • Recording sowing lessons so you don't relearn them next year • Managing customer enquiries without mental overload Links 🌿 Order the Flower Farmer's Planner https://www.silvergreyfoliage.com/education  

Succession Sowing Without Overwhelm: Why constant sowing isn't always the answer

18 min

Succession sowing is often presented as the key to having flowers all season long. But on many small UK flower farms, the pressure to keep sowing again and again can quietly create more work than the flowers are worth. In this episode of MULCH, Rebecca explores what succession sowing actually means and why misunderstanding it can lead to unnecessary labour, overwhelm, and resentment. Using ecological thinking and real examples from the field, she reflects on how a resilient flower farm often relies less on constant repetition and more on seasonal transition, where different plants step forward as the season moves on. You'll hear about: Why succession sowing doesn't always mean growing the same flowers repeatedly How seasonal transitions can create a steady flow of flowers The question every grower should ask before adding another sowing Why working with the season builds resilience in a flower farming business If succession plans are starting to feel overwhelming, this episode offers a calmer and more sustainable way to think about the season ahead. Mentioned in this episode Explore resources for flower farmers, including the Flower Farmer's Planner and business planning tools: https://www.silvergreyfoliage.com/education 

The 5 P's of Pest Resilience for Flower Farmers

14 min

This week on Mulch, we're celebrating two milestones, Episode 60 and 15,000 downloads. Thank you for being here and for building this thoughtful, business-minded flower farming community with me. Today's episode is about pests… but really, it's about resilience. Because pests are not a sign that you're failing. They're a sign that you're growing something worth eating. As sustainable flower farmers, the goal isn't elimination, it's building systems strong enough to absorb pressure without reaching for pesticides (or despair). In this episode, I share the 5 P's of Pest Resilience for the 2026 season: 🌿 Protection – When low tunnels help… and when they hinder. 🌿 Pungent – Using scent as a preventative layer (garlic, herbs, calendula, phlox). 🌿 Prickly – How spiky companions can deter deer and create natural boundaries. 🌿 Ponds – Inviting predators to rebalance your ecosystem. 🌿 Patience – The long game of ecological stability and small bird allies. Sustainable flower farming isn't about removing every challenge. It's about designing layered resilience into your land and your business.   ☕ Support the podcast & buy me a coffee: https://www.buymeacoffee.com/silvergreyfoliage  📓 Flower Farmers Planner & Business Planning resources: https://silvergreyfoliage.com/education/  🌿 Cut Flower Meadow Seeds (limited seasonal availability): https://silvergreyfoliage.com/shop   If this episode resonated, please leave a review on Apple Podcasts — it helps more flower farmers find Mulch and build resilient businesses of their own. As ever, I'll be back next week encouraging you to get on and grow. Rebecca 🌿

Flower Farming Is Hard on Hands. Things to think about to Protect your Skin, Muscles and Bones

19 min

In this episode of MULCH, Rebecca explores flower farmer self-care through the lens of our most important tools - our hands. From skin protection and glove choices to strengthening forearms and thinking about vitamin D and bone health, this episode offers practical, preventative advice to help you stay strong, safe and able to keep growing. A thoughtful reminder that sustainable flower farming starts with looking after yourself. You can find the Flower Farmers Planner, business planning kits and cut flower meadow seeds in our webshop:   Cut Flower Seed meadow Vitamin D Patient leaflet  

February Confidence Wobbles: 3 ways to steady your flower farm head when you feel behind and it looks like everyone else has it sorted.

18 min

In this episode of Mulch, Rebecca offers a timely February pep talk for flower farmers feeling wobbly, behind, or overwhelmed. She shares three grounded reminders: create your own seed sowing plan (and stop chasing perfect ones), stop buying seeds you don't need, and focus on your own business priorities rather than comparing yourself on social media. A practical and reassuring listen for anyone navigating the uncomfortable, unpredictable season of early-year growing.

7 top tips for seed sowing this February that will solve most of your problems with tricky germinators.

18 min

In this episode of Mulch, Rebecca shares seven practical tips to improve seed germination and make the most of the money you spend on seeds. From compost choice and moisture levels to patience, airflow and handling tricky seeds like orlaya and annual phlox, this is a calm, experience-led guide to starting the seed-sowing season well. If you find Mulch helpful, you can support the podcast by leaving a review here: 👉 https://podcasts.apple.com/gb/podcast/mulch/id1723466433?action=write-review

How to Stop Your Flower Farm Becoming an "Every Time Job" in 2026

21 min

When a flower farm starts to fill every spare moment — evenings, weekends and headspace — it can quietly turn into an every time job. In this episode, I explore The Every Time Job Trap: why it happens, what it looks like, and how to create more structure and sustainability when you're growing a flower farm alongside other work or caring responsibilities. There are gentle reflection prompts throughout, designed to support curiosity rather than criticism. Links: Join the newsletter: https://silvergreyfoliage.com Business Planning Module: https://silvergreyfoliage.thrivecart.com/business-planning-for-flower-farmers/ Live Q&A (Tuesday 27th January): https://silvergreyfoliage.thrivecart.com/live-flower-farmer-qa-january/ Instagram: https://www.instagram.com/silvergreyfoliage/ If you're finding MULCH helpful, leaving a review helps the podcast reach more growers. Thank you

5 things not to do in your first year of Flower Farming

19 min

In this episode of Mulch, Rebecca shares five common mistakes to avoid in your first year of flower farming. From keeping everything in your head and underpricing your work, to overcomplicating successions and planting perennials too soon. Drawing on real experience, she offers calm, practical guidance to help new growers build businesses that are realistic, profitable and sustainable from the start.

2 areas of focus to remain a resilient Flower Farm Florist in 2026

21 min

In this episode of Mulch, Rebecca explores two ways flower farmer-florists can build resilience for the season ahead: baggy planning and working within real capacity. Drawing on winter realities, crop planning, and lived experience, she shares how flexibility, intention, and asking for help can reduce overwhelm and support sustainable flower farming. To support your planning, you can sign up to the Grow Club newsletter and download the Business Planning module from our education page at www.silvergreyfoliage.com

End of season What Ifs

9 min

As the year draws to a close, this episode of MULCH reflects on the quiet "what if" questions that sit underneath flower farming; the decisions, confidence and support that shape how we grow. Using a simple winter observation as a starting point, Rebecca explores what it means to choose steadier ground as we move towards the 2026 season, and invites listeners to reflect without urgency or pressure. The episode also includes two practical updates: a one-off 2026 Flower Farmer's Wall Planner preparation for the first GROW Club session beginning in early January Links mentioned in this episode: – 2026 Flower Farmer's Wall Planner – GROW Club

10 cut flowers to be excited for on your Flower Farm in 2026

19 min

In this episode of Mulch, Rebecca shares the ten flowers she's most looking forward to growing in 2026, as Silver Grey Foliage closes the doors on another year and turns towards what's ahead. From fancy daffodils and sweet peas to anemones, white dahlias and a few new varieties yet to be grown, she reflects on why these plants matter — for reliability, scent, colour, texture and joy. Alongside the list, Rebecca talks about noticing patterns in our growing choices, the value of auditing what we already have before buying more seed, and the quiet excitement that comes with thoughtful planning. It's a gentle, end-of-year episode for flower farmers who are ready to rest, reflect, and begin imagining the season to come. If you'd like support with planning your 2026 season, Grow Club is still open, with the first quarterly planning session taking place in early January. https://silvergreyfoliage.com/grow-club/  Wishing you a restful Christmas and a hopeful turn towards the year ahead.

5 Important Challenges to Overcome When You Want to Grow a Sustainable & Profitable Flower Farm

18 min

In this week's episode of Mulch, Rebecca explores five common challenges flower farmers face when they're trying to build a sustainable and profitable business — the kind that supports life rather than drains it. Drawing on the conversations from this week's Grow Club reflection session, she speaks openly about isolation, physical exhaustion, blurred boundaries, feeling pulled in too many directions, and the pressure to master every skill at once. Rather than seeing these challenges as personal failings, Rebecca reframes them as completely normal parts of the flower-farming journey — and as opportunities to build structure, clarity, support and confidence for 2026 and beyond. She also shares news of a private podcast series for Grow Club members, featuring expert voices on branding, design, websites, small-business strategy and content creation. If you'd like to grow your flower farm with steadier roots, shared learning and a strong community beside you, you can join Grow Club here: https://silvergreyfoliage.com/grow-club/ Doors close on 31st December.

5 easy bits of preparation to Market your Flower Farm at the start of 2026

18 min

In this week's episode of Mulch, Rebecca shares five simple, practical ways to prepare your flower-farm marketing for the start of 2026 — from sorting your photos with purpose, to reconnecting with your business values, to identifying which customers you want to be speaking to as the new year begins. She explores why reusing your own best-performing content is not cheating but smart, sustainable marketing — and why worrying less and doing more will always serve your business far better than trying to be perfect. Rebecca also shares an update on Grow Club, including the newly uploaded teaching library, the upcoming reflection session on 9th December, and the limited mentoring sessions available for the next three members. If you'd like structure, support and a grounded community as you prepare for 2026, you can join Grow Club here: https://silvergreyfoliage.com/grow-club/ 

Beginnings and endings at Silver Grey Foliage

13 min

In this week's reflective episode of Mulch, Rebecca shares two stories from Silver Grey Foliage that shape the way she understands resilience and reflection that it takes to grow a flower farm. From the unlikely moment she met the farmer who offered her her growing space, to the family tradition that marks the end of each season, these stories uncover the quiet determination and gentle hope that sit beneath every successful growing year. Rebecca also explores what real resilience looks like for flower farmers — not "pushing through," but creating structure, accountability, learning, and community so you don't grow alone. She closes with a look at how these themes have shaped the ROOTS framework and the vision for Grow Club in 2026. If you'd like support, structure, and community as you plan for the season ahead, Grow Club's early bird pricing is available until Sunday at midnight — now is the perfect time to join.

3 ways to grow your Flower Farm in 2026

19 min

In this week's episode of Mulch, Rebecca shares the three shifts that can make the biggest difference to your flower farm in 2026: understanding how money moves through your business, treating your farm like the business it truly is (whatever its size), and why growing less can actually help you grow better. It's an honest, encouraging look at what really strengthens a flower-farming practice, rooted in experience rather than overwhelm. If you'd like support putting these ideas into action next year, Grow Club is open come and join us.   

Laying the ground for growth

29 min

Welcome back to MULCH. In this episode, Rebecca shares why she's relaunching the podcast and why the hardest and most important lesson from 2025 has been about resilience, structure and community. She opens up about the loneliness many flower farmers feel, the lessons from six years of growing Silver Grey Foliage, and the five themes that became the ROOTS Framework: Resilience, Openness to Change, Ongoing Learning, Trusted Support, and Steady Consistency. Introducing GROW Club — a space designed to help flower farmers grow steady, profitable businesses without burnout, overwhelm, or yet another course to "keep up with." Listen in for details on how GROW Club works, when we begin, and an early-bird thank-you for those who join first. Join Grown Club Here

What should I take into account when pricing my flowers?

12 min

In this episode I talk about the reasons why pricing your flowers well is SO important to you and also to the wider Flower Growing community. I set out the 7 reasons why I think it is important to get your pricing right.  I'm 100% honest and I use some difficult language as I do this. I talk about the things that are commonly missed out of pricing in addition to making sure that the first 7 reasons are addressed. Pricing is part of The Flower Farming Business School Online. This is week 8 and we have covered the first pricing module which is all about pricing corms and bulbs accurately. Registration to join the Flower Farming Business School in Q2 will open on Monday March 24th. Sign up here to be the first to know about teh curriculum and to sign up.    Finally, this week we went over 10000 downloads of the MULCH podcast! celebrate with us and buy me a coffee!   Thank you  Rebecca

Am I growing enough flowers and foliage on my flower farm?

18 min

In this episode of MULCH I address the really tricky question that we all face every year, and often several times a year as a Flower Farmer.  'Am I growing enough flowers and foliage on my flower farm?' It's so important to see this question as one based in the present moment and not a question in comparison to where I want to be in 3 or 5 years time.  So I ask  myself questions at this time of the year to help me to understand the actual position that I find myself in as I head into the beginning of my flower season. And I start with this question: 'Am I growing cut flowers that will cover as much of the season as I want to cover?' because if the answer is yes then whilst I may want to have more of each, the want is not necessarily proportionate to the need.  And if the answer is yes, then really this is the place to stop asking questions so that I can focus on getting the best quality out of what I have, rather than trying to do more. The purpose of The Flower Farming Business School Online is to help you to make the best decisions for you and your Flower Farm.  I ask questions like this all of the tim, because I want to help you to make the best decisions and to understand why you have made them. Quarter 2 of THe Flower Farming Business School will open for registration on Monday March 24th.  Quarter 2 will start on Monday 31st March and I can't wait to work with you to make your Flower growing business work for your. SIGN UP HERE to hear all of the details first.   Rebecca  

Rest and Productivity with Sophie Cliff

47 min

This Episode will change how you think about how you rest and how you regain your best energy and most importantly why. Sophie, Author and Positive Psychology Practitioner shares her vast knowledge generously in our conversation and explains the links between different types of rest, energy and productivity, where productivity is not just, 'getting stuff done' This episode is not just for Flower Farmers.  It's for Florists, Small Business owners and ALL women. I'd love to hear your feedback.  Share a review and help more people to benefit from Sophie's generosity in this Episode of MULCH. Links from the Podcast: https://sophiecliff.com/the-hustle-cure - Head to the website to find our more about The Hustle Cure and working with Sophie Cliff

What's your name and where do you come from?!

13 min

This week is all about the information that people need to see and need to be able to see about your any business, but in particular your Flower Farming Business inorder to buy from you.   It's about making it easy for your customers to know that you are right for them. And it's about being honest and clear with your words and your pictures.    All of the information that you need to make this happen is in your Business Plan. If you don't have a Business Plan, here is a link to our Business Planning Module.  It's packed with 6 videos and 6 PDFs to help you to understand where you are going in 2025 and how you are going to get there.    

How board games can help you on your Flower Farm

20 min

This episodes is all about board games.  Every board game has a different way of working.  Every board game encourages you to use different skills and understanding those skills has helped me to plan our Flower Availability for 2025.  Listen to learn how.   Links for this episode. Join the waiting list to join Quarter 2 of the Flower Farming Business School Online Sort out your Business Plan with our Business Planning Module Get Free Social Media Prompts   And always feel free to buy me a coffee! Thank you!   Rebecca          

The Flower Farmer's Business Plan and what it can do for you.

22 min

Let's keep things simple! The purpose of your Business Plan is to help you to take the directions that serve you and to confidently decline the directions that do not. It's hard to do, but your business plan will help you.   In this episode I talk you through why and how. If you've enjoyed this episode or found it challenging but worthwhile, please leave a review and share this with your audience on social media.   Thank you.   Rebecca

Easing Into 2025

20 min

It's a new day and a new dawn and a new year! We're easing back into things slowly in this part of Yorkshire. Episode 1 of Season 2(!) is all about just this - the Silver-Grey-Way. Most importantly: The Flower Farming Business School Online is open for registration for Q1 (January-March). The Quarter 1 Term starts on Monday January 6th. Registration is open until Thursday January 9th. The Flower Farmer's Planner is not essential, however I will reference it.  Order yours at a discounted price when you join The Flower Farming Business School Online. Rebecca p.s. I always love it when you buy me a coffee!  

Bringing the first year of Mulch to a Close

12 min

In this final episode of Mulch for 2024, Rebecca reflects on the journey of the podcast, the challenges faced in flower farming, and the innovations introduced with the Flower Farmers' Planner. She emphasizes the importance of community support and personal growth, while also looking ahead to the future of the podcast and the resources available for flower farmers.   Order The FLower Farmer's Planner Here.

Autumn Cautions for New Flower Farmers

24 min

Summary In this episode of Mulch, Rebecca Aning-Brown shares her insights and advice for new flower farmers as they prepare for the upcoming season. She emphasizes the importance of learning from mistakes, the necessity of rest, and the value of observation in understanding one's growing space. Rebecca provides practical tips on planting, record-keeping, and managing expectations, while cautioning against the temptation to overextend in terms of seed purchases and planting too much too soon. The conversation is rich with personal experiences and practical advice aimed at fostering confidence and success in new flower farming endeavors. Takeaways Flowering is exciting, but focus on a few plants. Learning from mistakes is crucial for growth. Rest is essential for rejuvenation in farming. Keep records to track your progress and learning. Observe your growing space to understand its dynamics. Less is more when starting out in flower farming. Plant spring bulbs for joy and motivation. Autumn sowing can be unpredictable and stressful. Conserve funds for necessary investments later. Avoid the temptation to buy every seed in the catalog. Chapters 00:00Introduction and Setting the Scene 05:10The Importance of Rest 07:34Preparing the Growing Space 11:39Observing and Understanding Your Space 13:59Planting for Joy 16:04Caution Against Autumn Sowing 18:22The Importance of Seed Selection 21:20Learning Through Observation and Experience 23:10The Value of Record Keeping in Flower Farming   Pre-Order the Flower Farmer's Planner Here

The Smelly Belt Theory!

15 min

In this episode I actually talk about plants!  Naming specific plants is actually a genuine first for MULCH!!   This episode is for you if you have Rabbits or Deer or other pests on your Flower Farm that are driving you potty!   Pre-Order your Flower Farmer's Planner here. Book your place on the Business Planning for Flower Farmers Workshop here.   Caffeinate your Podcaster If you have enjoyed this episode and others, please support Antony and I by buying us a coffee. By us a coffee! Thank you

Preparing for Winter on your Flower Farm

16 min

In this episode I talk about how we prepare for work over winter on the Flower Farm.  Because as you know, Flower Farmers don't rest all winter!   Pre-Order your Flower Farmer's Planner here. Book your place on the Business Planning for Flower Farmers Workshop here.   Caffeinate your Podcaster If you have enjoyed this episode and others, please support Antony and I by buying us a coffee. By us a coffee! Thank you    

The Divided Flower Farmer

14 min

So in this episode, I compare the practice of Yoga to the end of the Flower Season!  And I talk about the things that you can do now in the present to keep you focused on what needs doing this season.  Because next season is for now, out of our control.   The 3rd Edition of the Flower Farmer's Planner is now available to Pre-Order.  You can do this using this link.   Business courses for Flower Farmers for November and January are also availble to book.   I'll be back next week!   Rebecca

Working in Quarters

14 min

In this episode I talk about how we as a FLower Farming Business (Silver Grey Foliage) and how we will work in THe FLower Farming Business School.   We work in quarters.  Listen to find out why!

Building a Sustainable Flower Farming Practice

20 min

In this episode I talk about building a sustainable Flower Farming Practice for you, so that you can be present for your business. I set some homework prompts to help you to explore the sustainability of your business. And there is a Competition! To win your FREE copy of The Flower Farmer's Planner 1 - Share this episode of MULCH to your stories on Instagram 2 - Tag @theflowerfarmingbusinessschool in the same story AND 3 - send a copy to my Instagram inbox @theflowerfarmingbusinessschool   Thank you for playing and good luck!    

5 Flowers that make you feel like a real Flower Farmer

26 min

In this episode I bring you up to date with The Flower Farmer's Planner and The Flower Farming Business School  I set a small reflective piece of work for you to consider with a cup of tea and a biscuit. And then I talk about the 5 flowers that I think make you really feel like you are doing the job of a Flower Farmer. Perhaps this is a slightly giddy episode celebrating the completion of my first summer as a Flower Farmer and parent.  It's a little cheeky and I know that you will have other flowers to add or exchange on this list! You can book all courses on our website - www.silvergreyfoliage.com  Caffeinate your Podcaster Support Antony and I by buying us a coffee using the link below. By us a coffee! Thank you   Rebecca abd Antony    

Simplifying on the Flower Farm over Summer

23 min

Simplifying your workload and avoiding overload happens when, you stop reinventing the wheel, you rely on your records and you do everything through the window of your Flower Farm values and goals. Learn from SIlver Grey Foliage in 2024 Here are the other ways that you can learn with us this year. The Rose Course for Flower Farmers The Ranunculus (and Anemone) Course for Flower Farmers  First Steps in FLower Farming   Caffeinate your Podcaster If you have enjoyed this episode and others, please support Antony and I by buying us a coffee. By us a coffee! Thank you        

School Holidays and the Flower Farm

13 min

Learn from SIlver Grey Foliage in 2024 Here are the other ways that you can learn with us this year. The Rose Course for Flower Farmers The Ranunculus (and Anemone) Course for Flower Farmers  First Steps in FLower Farming GROW for new FLower Farmers   Caffeinate your Podcaster If you have enjoyed this episode and others, please support Antony and I by buying us a coffee. By us a coffee! Thank you   Work with Rebecca, Now Book a mentoring session with Rebecca and discover the tools and knowledge you need to flourish in the flower farming industry.      

The Middle Chapter of your Flower Farming Business

16 min

This week in MULCH I talk about the place where Flower Farmers get stuck with their Businesses. The answer requires more than knowledge and spreadsheets.  It requires discernment, support and advice.    Have a listen and let me know what you think.   Learn with SIlver Grey Foliage in 2024 Here are the other ways that you can learn with us this year. The Rose Course for Flower Farmers The Ranunculus (and Anemone) Course for Flower Farmers  First Steps in FLower Farming GROW your Flower Farming Business      

CPD and Flower Farming in Practice

31 min

In this episode I share all of the courses that Antony and I have invested in over the past 5 years and why we have approached our own business development and growth in this way. I also share a run down of all of the ways that you can work with us at Silver Grey Foliage over the next 6 to 12 months. Links to all of the courses are also here:   The Rose Course for Flower Farmers The Ranunculus (and Anemone) Course for Flower Farmers First Steps in FLower Farming GROW GROW for new FLower Farmers  

Quarter 2 review at Silver Grey Foliage

25 min

In this year we do the same as we did at the end of March in Episode 15 when we reviewed the first quarter of the year.  I share the outline of part of our review process and also some of our documented findings. Reviewing your practice and keeping you accountable to your goals is one of the things that we will do on GROW   Read more about Grow here

Investment Crops for your Flower Farm

29 min

 Click here to be the first to know about GROW and all workshops/courses from Silver Grey for 2024/2025   Work with Rebecca, Now Book a mentoring session with Rebecca and discover the tools and knowledge you need to flourish in the flower farming industry.  

When is enough enough?

26 min

Be the first to know more about Flower Farming Courses and workshops  Click Here   Work with Rebecca, Now Book a mentoring session with Rebecca and discover the tools and knowledge you need to flourish in the flower farming industry.   Caffeinate your Podcaster If you have enjoyed this episode and others, please support Antony and I by buying us a coffee. By us a coffee! Thank you      

Overwhelm in Flower Farm Land - Part 2

25 min

Another romp through a way of dealinng with everything that genuinely does need to get done.   To work with Rebecca and crack on with your Flower Farm Book a 1-2-1 Mentoring session Book a mentoring session with Rebecca and discover the tools and knowledge you need to flourish in the flower farming industry.   Be the first to know more about GROW - the year long Flower Farmer Education Course from Silver Grey Foliage and all other courses for Flower Farmers that are coming up Click here to receive more information about the Year Long Flower Farmer course GROW when it is available    

How to plan scaling your Flower Farm

29 min

Be the first to know more about GROW - the year long Flower Farmer Education Course from Silver Grey Foliage Click here to receive more information about the Year Long Flower Farmer course GROW when it is available     Work with Rebecca, Now Book a mentoring session with Rebecca and discover the tools and knowledge you need to flourish in the flower farming industry.   Caffeinate your Podcaster If you have enjoyed this episode and others, please support Antony and I by buying us a coffee. By us a coffee! Thank you        

Cultivating a Career Change - Part 1

28 min

Visible and vulnerable are not characteristics that my 'Professional' careers have taught me. Running your own business is very different to working for someone else.   Book a mentoring session with Rebecca and identify the tools and knowledge you need to flourish in the flower farming industry AND plan a route forwards.  

What sort of Flower Farmer are you?!

24 min

Book a mentoring session with Rebecca and discover the tools and knowledge you need to flourish in the flower farming industry. Be the first to know when the next Flower Farmer's Planner is available to order! Join the waiting list here  

Planning for Spring 2025

23 min

Everything in our business is considered 12 to 18 months in advance.   This is how we keep our growth steady and consistent.  More Hare than Tortoise, but it's worked here at Silver Grey Foliage.   When you have listened to the podcast: 1 - Rate the Podcast 2 - Review the Podcast 3 - Share the Podcast in your social media stories 4 - Drop me a line and share your thoughts 5 - If it is within your gift: By us a coffee! Thank you    

Quarter 1 review at Silver Grey Foliage

33 min

Episode 15!   We are a quarter of the way through the year already! Yikes! In this episode, I talk you through the questions and topics that we review each quarter.  And I share a large part of our own findings here at Silver Grey Foliage. This includes talking about the things that have not gone so well and Money! I hope that you enjoy this episode! Subscribe and rate the podcast whereever you are listening. And if you have enjoyed this episode and others, please support Antony and I by buying us a coffee. By us a coffee! Thank you   Rebecca    

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