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Steven Pope

My Amazon Guy

A Entrepreneurship , Business and Marketing podcast

#68 in Entrepreneurship · 🇮🇹
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About the show

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

Newest episodes

Amazon Now Shows Estimated Prime Eligibility on All Inbound Shipments

2 min

Send us Fan Mail  Amazon finally added a feature FBA sellers have been waiting years for. But there's a catch worth knowing before planning your next restock. Amazon's new estimated Prime eligibility timeframes give sellers more visibility into inbound shipments and when inventory may become Prime eligible. In this video, My Amazon Guy takes a closer look at the new Seller Central feature, what these estimates actually mean, and how they could affect inventory planning during the Q4 holiday rush. Watch the full video to see how this update works and why sellers should be careful about relying on Amazon's estimated dates. Get help managing Amazon inventory and Seller Central: https://bit.ly/4jMZtxu #AmazonFBA #AmazonSellerCentral #AmazonInventory #AmazonSellers #AmazonPrime Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Amazon's New Prime Eligibility Estimate 00:31 - Available for Sale vs. Prime Eligible Inventory 01:08 - Can Sellers Trust Amazon's Estimated Dates? 01:48 - Planning Q4 Restocks with FBA Shipment Estimates 02:18 - Why This Seller Central Update Matters ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopema...

Adapting to AI: How I Built My Life Back from Scratch

28 min

Send us Fan Mail  AI is changing how entrepreneurs work and live. Steven Pope shares his experience adapting to AI. Steven Pope, founder of My Amazon Guy, shares his perspective on adapting to artificial intelligence, running a business, and rebuilding his life in a time of rapid change. This video looks at the human side of AI and what changing technology means for business owners, entrepreneurs, and people planning their future. Get help growing an Amazon business: https://bit.ly/4jMZtxu #ArtificialIntelligence #Entrepreneurship #BusinessGrowth #StevenPope #MyAmazonGuy Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 – Introduction: How AI Is Reshaping E-commerce 3:15 – The Biggest AI Shifts Affecting Amazon Sellers 8:40 – Using AI for High-Converting Listing Optimization & SEO 14:20 – Automating PPC and Ad Campaigns with Machine Learning 19:45 – Practical AI Workflows to Cut Operational Costs 24:30 – Future Outlook: What to Expect Next & Closing Takeaways ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My A...

Why Profitable Amazon Businesses Still Struggle to Sell ft. Mark Botha, SellerVue

21 min

Send us Fan Mail  Can a profitable Amazon business still be hard to sell? Mark Botha of SellerVue explains why. In this episode of the MAG Growth Podcast, host Noah Wickham sits down with Mark Botha, founder of SellerVue, to discuss what makes an Amazon business profitable versus sellable. They cover contribution margins, hidden shipping costs, clean financial records, business valuation, and why sellers should start preparing for an exit years in advance. Mark also explains how founder-led systems, accurate cost tracking, and better expense management can help Amazon sellers protect their profit margins and prepare their brands for potential buyers. Planning to grow or sell your Amazon brand? Book a call with My Amazon Guy to build a stronger, more profitable business: https://bit.ly/4jMZtxu Learn more about SellerVue and how they help Amazon sellers prepare their businesses for a future sale: https://www.sellervue.com/ Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Can You Build and Sell an Amazon Brand in 3 Years? 01:36 - How Mark Botha Started Selling eCommerce Businesses 03:02 - Why Amazon Sellers Need Accurate Contribution Margins 04:37 - Shipping and Customs Costs That Hurt Product Profit 06:24 - How Poor Cost Tracking Creates Problems During a Sale 08:29 - Buil...

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The newest 50 of 2,000 episodes

Amazon Now Shows Estimated Prime Eligibility on All Inbound Shipments

2 min

Send us Fan Mail  Amazon finally added a feature FBA sellers have been waiting years for. But there's a catch worth knowing before planning your next restock. Amazon's new estimated Prime eligibility timeframes give sellers more visibility into inbound shipments and when inventory may become Prime eligible. In this video, My Amazon Guy takes a closer look at the new Seller Central feature, what these estimates actually mean, and how they could affect inventory planning during the Q4 holiday rush. Watch the full video to see how this update works and why sellers should be careful about relying on Amazon's estimated dates. Get help managing Amazon inventory and Seller Central: https://bit.ly/4jMZtxu #AmazonFBA #AmazonSellerCentral #AmazonInventory #AmazonSellers #AmazonPrime Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Amazon's New Prime Eligibility Estimate 00:31 - Available for Sale vs. Prime Eligible Inventory 01:08 - Can Sellers Trust Amazon's Estimated Dates? 01:48 - Planning Q4 Restocks with FBA Shipment Estimates 02:18 - Why This Seller Central Update Matters ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopema...

Adapting to AI: How I Built My Life Back from Scratch

28 min

Send us Fan Mail  AI is changing how entrepreneurs work and live. Steven Pope shares his experience adapting to AI. Steven Pope, founder of My Amazon Guy, shares his perspective on adapting to artificial intelligence, running a business, and rebuilding his life in a time of rapid change. This video looks at the human side of AI and what changing technology means for business owners, entrepreneurs, and people planning their future. Get help growing an Amazon business: https://bit.ly/4jMZtxu #ArtificialIntelligence #Entrepreneurship #BusinessGrowth #StevenPope #MyAmazonGuy Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 – Introduction: How AI Is Reshaping E-commerce 3:15 – The Biggest AI Shifts Affecting Amazon Sellers 8:40 – Using AI for High-Converting Listing Optimization & SEO 14:20 – Automating PPC and Ad Campaigns with Machine Learning 19:45 – Practical AI Workflows to Cut Operational Costs 24:30 – Future Outlook: What to Expect Next & Closing Takeaways ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My A...

Why Profitable Amazon Businesses Still Struggle to Sell ft. Mark Botha, SellerVue

21 min

Send us Fan Mail  Can a profitable Amazon business still be hard to sell? Mark Botha of SellerVue explains why. In this episode of the MAG Growth Podcast, host Noah Wickham sits down with Mark Botha, founder of SellerVue, to discuss what makes an Amazon business profitable versus sellable. They cover contribution margins, hidden shipping costs, clean financial records, business valuation, and why sellers should start preparing for an exit years in advance. Mark also explains how founder-led systems, accurate cost tracking, and better expense management can help Amazon sellers protect their profit margins and prepare their brands for potential buyers. Planning to grow or sell your Amazon brand? Book a call with My Amazon Guy to build a stronger, more profitable business: https://bit.ly/4jMZtxu Learn more about SellerVue and how they help Amazon sellers prepare their businesses for a future sale: https://www.sellervue.com/ Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Can You Build and Sell an Amazon Brand in 3 Years? 01:36 - How Mark Botha Started Selling eCommerce Businesses 03:02 - Why Amazon Sellers Need Accurate Contribution Margins 04:37 - Shipping and Customs Costs That Hurt Product Profit 06:24 - How Poor Cost Tracking Creates Problems During a Sale 08:29 - Buil...

The Fastest Way to Rank Organically on Amazon

7 min

Send us Fan Mail  Amazon PPC can do more than drive paid sales. It can help push products toward the top of organic search results. Steven Pope explains why spending more on the right keywords can improve organic rankings, how one keyword helped generate $144,000 in sales during a product launch, and why click-through rate deserves more attention than conversion rate. He also covers Amazon's backend AI, A+ Content image text, when to pull back PPC to avoid cannibalizing organic sales, and how main image testing and weekly negative keyword checks can improve performance. Get more organic sales on Amazon. Book a strategy call: https://bit.ly/4jMZtxu #AmazonPPC #AmazonSEO #AmazonFBA #AmazonAdvertising #amazonseller  Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - How to Rank Organically Using Amazon PPC 00:18 - Amazon Backend AI (Bulldog) & A+ Content Changes 01:04 - Organic vs. Ad Sales Discrepancy & Avoiding Cannibalization 01:35 - How Many PPC Keywords to Launch (The Mombox Case Study) 03:25 - The #1 Metric to Track: Why CTR Beats Conversion Rate 04:42 - CTR vs. Conversion Rate Debate & Fixing Main Images 06:01 - Weekly Negation Strategies for Auto and Broad Match 06:21 - What to Do When Listing Changes Hurt Sales ----------------------------------------------------------...

Amazon Adds Uber Eats to Prime Membership (Free Delivery)

2 min

Send us Fan Mail  Amazon adds Uber Eats to its Prime offerings, bringing $0 delivery fees, launch discounts, and 5% cash back to customers across 10,000 US cities. Steven Pope, founder of My Amazon Guy, breaks down the new partnership, checks out a Five Guys BOGO deal, and explains why the move makes sense for Amazon, Uber Eats, and restaurants looking for more orders. Grow your Amazon sales with My Amazon Guy. Book a call: https://bit.ly/4jMZtxu #AmazonPrime #UberEats #AmazonNews #FoodDelivery #AmazonDeals Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 - Amazon Prime adds Uber Eats 0:20 - Launch deals: $20 off & BOGO offers 0:33 - Why Amazon is partnering with Uber Eats 1:10 - How the Prime integration works 1:42 - Zero delivery fees and 5% cash back 2:00 - Eligible cities & key service details ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/s...

The Harsh Reality of Building an Influencer Network for Amazon Brands

18 min

Send us Fan Mail  Why is Creator Link having trouble growing? Steven Pope and Noah Wickham discuss Amazon influencers. Steven Pope and Noah Wickham discuss why building an influencer marketing platform is easier than making it successful. Creator Link has made less progress than expected, and the team is questioning what it will take to get creators involved. They talk about hiring the right people, managing influencer relationships, the cost of running a creator network, and why brands continue asking for influencer marketing. The conversation also covers Levanta, Stack Influence, Viral Nation, business leadership, and the lessons behind building something new at My Amazon Guy. Join Creator Link and get paid to create content for brands: https://creatorlink.maggrowth.com/ #InfluencerMarketing #AmazonInfluencer #CreatorEconomy #AmazonSellers #MyAmazonGuy Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 – Casual banter, singing bowls & desk life 00:57 – Will Creator Link work? The influencer dilemma 03:46 – Meeting Salt & Pepper / GaryVee content philosophy 04:26 – Herding influencers vs. finding the right team 06:05 – How massive brands scale with UGC & creators 08:18 – Stephen’s first Amazon marketing role ($2.5M budget) 09:10 – The chicken-and-egg problem of proving new...

Amazon Coupons vs. Deals vs. Promotions: Which Works Best?

17 min

Send us Fan Mail  Amazon coupons, deals, and dynamic pricing can drive more sales, but which option works best? Want more Amazon sales without giving away your profit margins? My Amazon Guy breaks down how Amazon sellers can use coupons, price discounts, limited-time deals, and brand-tailored promotions to improve conversions and sales. This video covers Amazon catalog merchandising, including when to change product prices, how long to run promotions, and which discounts work best for different types of customers. Learn why a short price reduction can help sales momentum, when Subscribe & Save coupons make sense, and how Amazon Seller Central promotions can help increase average order value. Want to increase Amazon sales without cutting into your profit margins? Book a call with My Amazon Guy to build a smarter pricing and promotion strategy for your brand. https://bit.ly/4jMZtxu #AmazonSeller #AmazonFBA #AmazonMarketing #AmazonCoupons #AmazonDeals Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - What is Catalog Merchandising on Amazon? 00:44 - Dynamic Pricing Strategy & Sales Volume Boosts 02:22 - Pros and Cons of Frequent Price Changes 03:28 - 5 Core Ways to Merchandise on Amazon 04:06 - When to Use Price Discounts vs. Coupons 05:26 - Audience Targeting: Brand Tailored...

BREAKING: Amazon 2027 Fee Increases Are Pretty Bad

12 min

Send us Fan Mail Amazon FBA fees 2027 are increasing, with new fulfillment rates, storage fees, and changes that could reduce Amazon seller profits. Noah Wickham breaks down the 2027 Amazon FBA fee increase, including the average $0.19 per-unit change and higher fees for certain standard-size products. The video covers Amazon fulfillment fees, low-price FBA rates, aged inventory storage fees, bulky product tiers, and the fuel surcharge. Amazon sellers can see how these changes may affect product costs, pricing, and profit margins before the new fees take effect. Protect Amazon profits from rising 2027 FBA fees, get a plan to cut costs and improve margins with My Amazon Guy: https://bit.ly/4jMZtxu #AmazonFBA #AmazonFBAFees #AmazonSellerFees #AmazonSellers #AmazonFBA2027 Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  00:00 - Amazon FBA Fees 2027: What's Changing 01:01 - Amazon FBA Fuel and Logistics Surcharge 01:49 - 2027 Amazon FBA Fulfillment Fee Breakdown 02:47 - Standard-Size Amazon Product Fee Increases 03:22 - Amazon FBA Fees for Products Over $50 04:39 - Low-Price Amazon FBA Fee Changes 05:21 - Amazon Inventory and Storage Fee Updates 06:01 - New Amazon FBA Bulky Product Size Tiers 06:52 - Amazon Oversized Product Fee Changes 07:31 - Unified Monthly Amazon FBA Storage Fees...

Building in the Open: Can We Turn Around This Amazon Brand? (Episode 4)

8 min

Send us Fan Mail  In this episode of the Building in the Open series, Steven Pope discusses a potential CEO partnership with a supplement brand and his plans to build the business in public. From reviewing product packaging issues and improving the Amazon customer experience to mentoring the founder's daughter and handling family business decisions, Steven shares what it takes to lead an Amazon brand. Get a behind-the-scenes look at how the CEO of My Amazon Guy approaches business partnerships, leadership, mentorship, and building a brand with transparency. Want to grow your brand with a smarter creator strategy? Book a call: https://bit.ly/3SH8m0l #StevenPope #AmazonBusiness #Entrepreneurship #BusinessMentorship #MyAmazonGuy Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  0:00 - The partnership opportunity & why control matters 1:10 - Inspecting product samples & handling shipping leaks 2:06 - What it takes to succeed on Amazon 3:21 - Overcoming family business dynamics & blind spots 4:21 - Mentorship approach & why teaching comes first 5:10 - Relationship selling & campus outreach 5:54 - Building in the open: Why full transparency works 7:09 - Next steps & planning the leadership transition ---------------------------------------------------------------------------------------...

Day in the Life of an Amazon Agency CEO Managing 400 Employees

11 min

Send us Fan Mail CEO daily routine with Steven Pope at My Amazon Guy shows how he manages 400 employees, checks team performance, and reviews business operations. Steven Pope shares what a CEO does all day, from checking Slack channels and employee updates to reviewing client sales and agency projects. This behind-the-scenes look at running a marketing agency also covers YouTube analytics, CTR, thumbnail A/B testing, and team feedback. The video shows how a CEO manages daily tasks, reviews results, and follows up on work across different departments. Get help growing an Amazon brand. Book a call with My Amazon Guy: https://bit.ly/4jMZtxu #CEODailyRoutine #BusinessLeadership #DayInTheLife #AgencyOwner #MyAmazonGuy Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - CEO Daily Routine: What to Do Without Meetings 00:34 - How a CEO Manages 400 Employees Using Slack 01:19 - Reviewing Amazon Client Sales and Growth 02:16 - How to Review YouTube Analytics and CTR 02:49 - Comparing Amazon Product Listing Images 03:54 - Managing Agency Finance and Account Issues 04:26 - Reviewing YouTube Video Performance 05:25 - YouTube Thumbnail and Title A/B Testing 06:21 - Reviewing Content Performance and New Videos 07:35 - Social Media Content and Team Collaboration 08:41 - Employee Performance...

Finally! Split Amazon Variations Directly in Seller Central

1 min

Send us Fan Mail My Amazon Guy shows how sellers can use the new Detach from Family and Ungroup Variation Family options in Manage Inventory. This Amazon Seller Central update explains how the new controls compare with the Variation Wizard and flat-file updates. The video also covers possible variation errors and changes to the new Seller Central interface. Need help fixing Amazon listing issues or managing variation families? Book a call with experts! https://bit.ly/4jMZtxu #AmazonSellerCentral #AmazonVariations #AmazonFBA #AmazonSellers Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Amazon Seller Central Variation Update 2026 00:37 - How to Ungroup an Amazon Variation Family 01:11 - Seller Central UI Changes and Variation Issues ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Amazon Marketing Cloud Tutorial: Audiences & Report

17 min

Send us Fan Mail Amazon Marketing Cloud Audiences help sellers improve Sponsored Products targeting and ad performance. Noah Wickham explains how to use AMC audiences, customer data, and reporting to improve Amazon PPC campaigns. This Amazon Marketing Cloud tutorial covers seasonal advertising analysis, audience bid adjustments, and how to create AMC audiences without SQL. It also shows how sellers can target cart abandoners, off-Amazon shoppers, and high-value new-to-brand customers to improve ad targeting. Check your CTR, audit your SEO, and track your watch time, because more impressions mean nothing if nobody clicks or sticks around:  https://bit.ly/4jMZtxu #AmazonMarketingCloud #AmazonPPC #AmazonAdvertising #SponsoredProducts Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Amazon Marketing Cloud Audiences Overview 01:04 - Amazon Marketing Cloud Use Cases and Reports 02:00 - Sponsored Products and Shopping Prompt Analysis 02:45 - Amazon Seasonal Advertising Exposure Analysis 03:25 - Setting Up Q4 Seasonal Ad Reporting 04:49 - How to Read AMC Seasonal Exposure Reports 06:28 - Choosing Amazon Marketing Cloud Use Cases 07:31 - AMC Audiences for Sponsored Products Campaigns 08:02 - Uploading Customer Data to AMC Audiences 09:15 - Creating AMC Audiences Without SQL 09:48 -...

Behind the Scenes: Making a Deal with a Supplement Company to Become it's CEO (Episode 3)

17 min

Send us Fan Mail  How much equity should a business partner get for bringing marketing expertise instead of capital? Steven Pope and the My Amazon Guy leadership team discuss a potential partnership with Powder Vitamins, debating 25% to 50% ownership, leadership roles, and plans to grow the supplement brand through athlete marketing, grassroots promotions, and behind-the-scenes content. The team weighs the value of Steven's involvement and what it would take to turn a $500K brand into a multimillion-dollar business. Your brand needs more than a good product to grow. Book a call with My Amazon Guy and build a plan to turn your next growth opportunity into real sales: https://bit.ly/4jMZtxu Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 – The Pitch: Becoming the Face & Building in the Open 01:11 – Breaking Down the Partnership Opportunity 02:07 – Equity vs. Labor: Structuring the Deal 03:40 – Bringing in the MAG Team for Strategic Review 05:08 – The Docuseries Strategy: Scaling Through Content 06:36 – Leveraging Athlete Relationships & College Sports 07:35 – Applying the Red Bull Marketing Playbook 08:28 – Steven Pope Deal vs. Agency Deal Dynamics 10:40 – Long-Term Vision: Capital, Cash Flow & Brand Equity 13:08 – How Behind-the-Scenes Content Drives Growth 14:45 – Field Marke...

Ecommerce SEO in 2026: What Still Works With AI ft. Brandon Leibowitz (SEO Optimizers)

19 min

Send us Fan Mail Ecommerce SEO in 2026 covers Google rankings, AI search optimization, quality backlinks, and ways online stores can improve organic traffic. Ecommerce SEO strategies include product schema markup, Shopify collection page SEO, relevant backlinks, technical SEO, and helpful website content. SEO vs AI search comes down to trusted content, structured product pages, website authority, and search ranking practices that support long-term visibility. Your competitors are showing up on Google while your brand gets left behind. Find out what's holding back your website rankings, organic traffic, and AI search visibility with an expert SEO strategy call: https://bit.ly/4jMZtxu #AmazonFBA #AmazonPPC #BlackFriday #AmazonAdvertising #AmazonSellers Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - How Google SEO and AI Search Are Changing 01:17 - Ecommerce SEO in 2026 With Brandon Leibowitz 01:57 - How AI Search Is Changing Google Rankings 03:13 - How Reddit Affects AI Search Results 03:48 - Traditional SEO vs AI Search Optimization 05:02 - Ecommerce Product Schema Markup Explained 06:42 - Backlinks vs Content for Better SEO Rankings 08:36 - How to Build Quality Backlinks for Ecommerce 10:01 - Guest Podcasting for SEO Backlinks 11:36 - Google AI Overviews and AI Search Man...

Amazon PPC Low Impressions? Fix These 3 Problems

8 min

Send us Fan Mail Amazon PPC not converting? Low impressions, few clicks, and no sales can signal bid, keyword relevance, CTR, or product listing problems. Amazon PPC optimization starts with the ICAP funnel: impressions, clicks, add to cart, and purchases to find where shoppers stop buying. Amazon conversion rate and click-through rate depend on product images, pricing, reviews, search placement, and listing quality. Stop paying for impressions that lead nowhere. Get an expert review of what's hurting Amazon PPC clicks, conversions, and sales before more ad spend goes to waste: https://bit.ly/4jMZtxu #AmazonPPC #AmazonAdvertising #AmazonCTR #AmazonFBA #AmazonSellers Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why Amazon PPC Gets Impressions but No Sales 00:29 - How the Amazon ICAP Funnel Tracks Sales 00:58 - Low Amazon PPC Impressions: Bids and Keywords 01:37 - Why Amazon PPC Clicks Don't Turn Into Orders 02:14 - How Reviews and Product Images Affect Conversion 02:53 - Fix Amazon PPC Low CTR With Better Main Images 04:05 - Why 0.25% CTR Can Still Have 25% Conversion 05:05 - How to Test Amazon Product Images Against Competitors 06:15 - Why Higher CTR Can Lower Conversion Rate 07:47 - Can Amazon A+ Content Make Up for Lower Ratings --------------------------------------...

Complete Amazon BFCM Marketing Setup to Target High-Intent Shoppers

28 min

Send us Fan Mail Amazon Q4 marketing strategies help sellers prepare for Black Friday Cyber Monday sales. Amazon Marketing Cloud, customer journey analytics, and audience targeting help reach high-intent shoppers. Full-funnel Amazon ads, brand tailored promotions, and cart retargeting help turn holiday traffic into sales. Stop spending Q4 ad dollars on shoppers who won't buy, get an Amazon advertising plan built around high-intent customers before Black Friday hits: https://bit.ly/4jMZtxu #AmazonFBA #AmazonPPC #BlackFriday #AmazonAdvertising #AmazonSellers Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Amazon Q4 Customer Journey Analytics 01:00 - Four Stages of the Amazon Customer Journey 02:21 - Building Brand Awareness Before Black Friday 03:40 - Brand Search Ratio and Amazon Click-Through Rate 05:00 - Turning Product Views Into Potential Buyers 06:31 - Brand Tailored Promotions for Q4 08:01 - Targeting High-Intent Black Friday Shoppers 09:28 - New-to-Brand Sales and Repeat Customers 10:24 - Amazon Marketing Cloud Audience Targeting 11:38 - High-Value Customer Segments for Q4 13:05 - Creating AMC Audiences for Holiday Ads 14:55 - Cart Abandonment and Wish List Targeting 16:25 - New-to-Brand Customer Audiences 17:42 - Applying AMC Audiences to Ad Campaigns 19:23 - Creati...

How to Setup Agency Contracts that Don't Get you Fired

6 min

Send us Fan Mail  What if your agency's biggest success becomes the reason a client fires you? Steven Pope shares how he lost a client after growing his agency fees to around $21,000 a month. In this coaching call with Jasim, he explains why certain agency pricing models can backfire, how to structure contracts that make sense for both sides, and what agency owners should consider before scaling. The conversation also covers building systems that run without constant founder involvement, finding clients through cold outreach, and deciding when to outsource versus building an in-house team. Get expert advice on agency pricing, contracts, and growth. Book a call: https://bit.ly/43TKHis #BusinessAutomation #AgencyGrowth #BusinessSystems #Entrepreneurship #MyAmazonGuy Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Automating business systems and operations 01:00 - Founder branding and long-term business growth 01:19 - Retainer vs. percentage-based agency pricing 02:29 - Outsourcing link building vs. content strategy 03:00 - Cold calling vs. cold email marketing 03:56 - Why in-house marketing systems beat outsourcing 04:30 - Email marketing platforms and deliverability issues 05:04 - How to check domain health and email blacklists 05:42 - Improving BDR outreach and testing s...

Amazon is Testing AI Main Images Without Telling Anyone

3 min

Send us Fan Mail  Amazon is testing AI-generated main image backgrounds, and sellers may not even know their images are changing. For years, Amazon has pushed sellers to use clean white backgrounds for their main product photos. Now, Amazon appears to be testing its own AI-generated backgrounds on beauty listings from brands like Olay, Bliss, L'Oréal, and St. Ives. From gray backgrounds to completely different product images, these changes raise questions about Amazon's image rules and how they could affect click-through rates. Watch real examples from Amazon search results and see what these AI image tests could mean for sellers and their product listings. Get expert help growing your Amazon sales. Book a call with My Amazon Guy: https://bit.ly/4jMZtxu #AmazonSeller #AmazonFBA #AmazonAI #AmazonListing #AmazonNews Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 – Amazon’s Unannounced AI Main Image Test 0:17 – The Irony: Breaking the Stark White Background Rule 0:43 – Live Search Examples (Olay, Bliss & L'Oréal) 1:22 – Amazon Replacing Main Images Without Permission 1:46 – Gray Gradients vs. Full Lifestyle Backdrops 2:11 – Testing Click-Through Rates (CTR) Across Beauty 2:48 – Will Gray Backgrounds Become the New Standard? 3:15 – What Sellers Need to Watch Next --------------...

Building in the Open: Can MAG Turn This Amazon Brand Into $100M?

13 min

Send us Fan Mail  My Amazon Guy is putting its brand-building strategy to the test. Can MAG turn a growing supplement brand into a $100M business? In this video, Steven Pope and Noah Wickham meet with Scott, who runs a $250 million company outside his supplement business, to discuss an electrolyte brand already selling over 4,000 units per month. The discussion covers product positioning, manufacturing challenges, inventory management, and scaling in a competitive Amazon category. Scott also proposes a potential partnership with MAG, opening the door to a new opportunity. As part of MAG's Building in the Open series, the team shares how it evaluates real business opportunities, makes strategic decisions, and approaches building an Amazon brand from the ground up. Ready to grow your Amazon brand? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu #AmazonFBA #AmazonSeller #Ecommerce #BrandBuilding #MyAmazonGuy Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Building in the Open: MAG's Amazon Brand Launch 00:46 - Meeting Scott and His Supplement Business 01:46 - Selling 4,000 Units a Month and Running Out of Stock 02:20 - Manufacturing Problems and Supply Chain Decisions 03:08 - Growing an Electrolyte Brand Through College Sports 04:32 - MAG's Decision to Buy or Build...

How to Design Amazon Images That Convert (Main Image & A+ Guide)

13 min

Send us Fan Mail  Amazon product images can improve CTR and conversion rates when they answer shoppers' questions. Learn how main images, product keywords, pack sizes, infographics, and lifestyle photos can help Amazon sellers get more clicks and sales. See how negative reviews can guide image design, why mobile-friendly text matters, and how A+ Content can address buyer concerns. The video also covers how to test listing images and track conversion rates using Amazon's Manage Your Experiments. Get expert help improving your Amazon listings and conversions. Book a call: https://bit.ly/4jMZtxu #AmazonSeller #AmazonListingOptimization #AmazonCTR #AmazonProductImages #AmazonFBA Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Amazon Main Image CTR Hacks and Keyword Placement 01:00 - Using Product Badges and Pack Counts to Get More Clicks 02:26 - Using Negative Reviews to Improve Listing Images 03:42 - Product Infographics and Installation Instructions 04:41 - Designing Amazon Images for Mobile Shoppers 05:51 - Addressing Customer Concerns Through Product Images 07:11 - Lifestyle Images and Eye Contact for Better Conversions 09:20 - Using A+ Content to Convert More Shoppers 11:57 - Measuring Conversion Rates and A/B Testing Amazon Images --------------------------------------...

Amazon PPC Mistakes: Why You Need Broader Search Terms

4 min

Send us Fan Mail Amazon PPC budget tips cover $500 monthly ad spend, daily budgets, and long-tail keyword targeting. Auto campaigns, broad match campaigns, and product-specific searches shape an Amazon product launch strategy for sellers with limited ad spend. Campaign data, sales, and profitability guide Amazon PPC bid changes and budget increases instead of a fixed monthly spending cap. Turn a $500 PPC guess into a focused launch plan, book a strategy call to review campaign targeting, bids, and where the next advertising dollar should go: https://bit.ly/4jMZtxu #AmazonPPC #AmazonAdvertising #AmazonProductLaunch #AmazonPPCStrategy Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  00:00 Amazon PPC Broad Match vs. Exact Match 00:37 Is a $500 Amazon PPC Budget Enough? 01:07 When to Increase Amazon PPC Daily Budgets 01:39 Starting Amazon PPC Auto and Broad Match Campaigns 02:10 Long-Tail Amazon PPC Keywords for More Relevant Clicks 02:59 Why Broad Match Can Find Winning Search Terms 03:29 Adjusting Amazon PPC Targeting, Bids, and Budgets ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myama...

Steven Pope is Launching a New Amazon Brand - Find Out What

23 min

Send us Fan Mail Launching an Amazon brand from scratch in 2026 sounds risky. Doing it in one of the most competitive categories makes it even more interesting. Steven Pope and the My Amazon Guy team are taking on that challenge with a new supplement brand. From choosing the right products to questioning what it takes to compete, the team shares the decisions, debates, and challenges behind the launch. But with so many established competitors, does starting from zero still make sense? Ready to launch or grow an Amazon brand? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why Selling Products You Believe In Matters 00:56 - Can You Still Launch an Amazon Brand in 2026? 02:10 - Declining Amazon Sellers and the New Brand Challenge 03:52 - Buying vs. Building an Amazon Brand From Scratch 05:35 - Amazon Profit Margins, Fees, and Customer Lifetime Value 08:12 - Relaunching Brands and Building Authenticity 10:31 - Finding the Right Audience for a Supplement Brand 11:53 - Why Product Knowledge Beats Chasing Trends 13:04 - Amazon Native vs. DTC: Building Brand Demand 15:03 - Branding Supplements for Everyday Consumers 17:17 - Electrolyte Powder vs. Ready-to-Drink Products 19:15 - Amazon Launch Strategy and Supplier Testing 20:54 - The Decision to Launch a New Brand From Scratch 21:05 - Packag...

Why Your Agency Keeps Losing Deals (And How to Fix It)

6 min

Send us Fan Mail  Doing everything right in sales and still losing deals? The problem might be what happens when an agency tries too hard to win a client.  Steven Pope and Noah Wickham discuss a real sales opportunity My Amazon Guy lost, the decision that may have hurt their chances, and why giving potential clients everything they ask for can backfire. This conversation reveals why sticking to a proven sales process matters, even when it means walking away from a deal. Ready to grow your Amazon sales? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu #AgencySales #SalesProcess #BusinessGrowth #AmazonAgency #SalesStrategy Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  00:00 – Why Agencies Lose Sales 00:30 – Why My Amazon Guy Lost a Potential Client 01:22 – Why Brand Managers Shouldn't Join Sales Calls 02:07 – The Cost of Making Exceptions for Clients 02:45 – Giving Customers What They Need vs. What They Ask For 03:31 – Why Brand Managers Aren't Salespeople 04:14 – The Risks of a Bad Agency Deal 05:09 – What Clients Keep When They Hire an Agency 06:02 – Why Sticking to Your Sales Process Matters ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.in...

The Real Strategy to Rank Higher on Amazon ft. Harshank Vyes

12 min

Send us Fan Mail Amazon PPC wasted ad spend is costing sellers sales. See how a 90-day Amazon PPC audit finds keywords with zero conversions. Learn how Amazon search term reports help identify wasted ad spend and why campaign ACoS alone misses costly problems. Mad Growth Podcast covers Amazon DSP retargeting, new-to-brand customers, and ways to improve Amazon advertising performance. Get more Amazon PPC tips and expert insights from Sellers Umbrella: https://sellersumbrella.com/ Stop wasting money on Amazon ads that don't convert. Book a call with My Amazon Guy to find out where ad spend is going wrong:  https://bit.ly/4jMZtxu #AmazonFBA #AmazonSellerCentral #AmazonShipping #AmazonSellers #FBAShipping Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why Amazon PPC Ads Spend Money Without Sales 00:44 - Mad Growth Podcast With Sellers Umbrella 01:19 - Why 34% of Amazon PPC Ad Spend Gets Wasted 02:31 - How Amazon Search Term Reports Reveal Wasted Spend 03:39 - How to Audit Amazon PPC Spend and Conversions 04:19 - New-to-Brand ACoS and Customer Lifetime Value 05:39 - Using Amazon New-to-Brand Data for Repeat Sales 06:43 - When Should Amazon Brands Start Using DSP? 07:17 - Amazon DSP Retargeting, Audience Size, and Budget 08:38 - How Amazon DSP Works With Sponsored Ads 09:46 - Amazon Marketplace Expansion for Growing Brands 10:24 - Selling on...

How to Launch a New Product on Amazon (2026 Strategy)

5 min

Send us Fan Mail How to launch a product on Amazon in 2026 with a smart Amazon FBA product launch strategy, PPC campaigns, pricing tips, and first sales. Learn Amazon PPC launch strategy using auto, broad, phrase, and exact match campaigns, competitor targeting, launch discounts, and Buy Box pricing. See how Amazon FBA fees, advertising costs, profit margins, and the Amazon revenue calculator affect new product sales and long-term growth. A product launch can burn through cash before the first sale. Get an Amazon launch plan built around pricing, PPC, and real profit margins before spending another dollar: https://bit.ly/43N1bZD #AmazonProductLaunch #AmazonFBA #AmazonPPC #AmazonSellingTips #AmazonSellers Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps Timestamp Search-focused chapter 00:00 How to Launch a New Product on Amazon 00:44 Amazon Product Launch Pricing Strategy 01:29 Why New Amazon Sellers Get No Sales 02:36 Amazon FBA Product Pricing and Profit Margins 03:13 How to Calculate Amazon FBA Fees and PPC Costs 04:05 Amazon New Seller Incentives and Launching in 2026 ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twit...

What is the difference between case packs and individual units on Amazon?

4 min

Send us Fan Mail Choosing the wrong packing method for Amazon FBA inventory can cause confusion when creating shipments in Seller Central. This step-by-step tutorial explains the difference between case packs and individual units, showing how to ship 2,000 units in eight boxes of 250. Follow the Send to Amazon workflow to enter box quantities, weights, and dimensions correctly and complete the packing information for multiple boxes. Need help with your Amazon FBA shipments? Book a call with us: https://bit.ly/4jMZtxu #AmazonFBA #AmazonSellerCentral #AmazonShipping #AmazonSellers #FBAShipping Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Amazon FBA Case Packs vs Individual Units 00:46 - How to Set Up Case Packs in Seller Central 01:53 - When to Use Individual Units Instead of Case Packs 02:18 - How to Pack 2,000 Units into 8 Boxes 03:05 - Entering Box Weights and Dimensions 03:48 - Case Packs vs Individual Units Explained 04:10 - How to Ask an Amazon FBA Shipping Question ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com...

Amazon Q4 Masterclass: How to Prepare for Black Friday & Cyber Monday

26 min

Send us Fan Mail  Black Friday can bring record Amazon sales, but one inventory mistake or unexpected FBA fee can eat into profits fast. This Amazon Q4 prep checklist covers inventory planning, listing health, holiday keywords, Black Friday deals, and PPC strategies to help sellers prepare for peak shopping traffic. Learn how My Amazon Guy uses quality checks, audits, and checklists to manage Q4 preparation, reduce costly mistakes, and use Amazon Marketing Cloud retargeting to reach shoppers who showed interest but didn't buy. Get your Amazon store ready for Black Friday and Q4 sales. Book a call today: https://bit.ly/4jMZtxu #AmazonFBA #AmazonSeller #BlackFriday2026 #AmazonPPC #CyberMonday Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Amazon Q4 Mistakes That Can Cost Sales 00:37 - Amazon Q4 Preparation Checklist 01:56 - FBA Inventory Planning and Restock Deadlines 05:34 - Amazon FBA Fees and Profit Margins 07:47 - Listing Health and Suppressed Products 08:57 - Holiday Keywords and Listing Optimization 11:39 - A+ Content and Amazon Brand Store Updates 12:49 - Black Friday Deals and Pricing Strategy 16:25 - Amazon PPC and Advertising Strategy 18:32 - Amazon Marketing Cloud Retargeting 19:57 - Tracking Sales, Conversion Rates, and Inventory 21:53 - Final Amazon Q4 Checklist --------------------------------------------------------------...

Why Profit Doesn't Matter When Scaling on Amazon ft. Abir Syed

22 min

Send us Fan Mail Amazon profit margin depends on more than fees—it comes down to ad spend, CAC, pricing, and how the brand is built to grow across channels. Growing an ecommerce brand means knowing when to invest, when to break even, and how Amazon costs compare with customer acquisition on other platforms. This video covers Amazon profit margins, growth strategy, ROI, ad spend targets, and the financial decisions that can help a brand scale without losing control of cash flow. Connect with Abir Syed for ecommerce finance, profit margin, and CFO support: https://upcounting.com/ Fix the margin, CAC, and ad spend math behind your growth: https://bit.ly/4jMZtxu #AmazonVsShopify #EcommerceStrategy #AmazonSeller Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Amazon vs Shopify Costs, Margins, and ROI 01:26 - Ecommerce CFO Strategy for Growing Brands 03:57 - How to Set CAC and Ad Spend Targets 05:49 - How Far Meta Ads Can Scale 07:31 - Creative Testing for Ecommerce Ad Growth 09:59 - Branded Search Strategy for Amazon and Google 11:29 - Amazon vs Shopify Fees and Profit Margins 14:10 - Why Early Profit Is Not the Only Goal 15:58 - Break-Even Goals for New Ecommerce Brands 18:16 - Why Comparing Brand Growth Can Mislead Founders 20:11 - When Paid Coaching Can Speed Up Learning 22:12 - Where to Find UpCounting CFO Support -----------------------...

Amazon Seller Central UI Change Doesn't Make Any Sense

7 min

Send us Fan Mail  Amazon Seller Central changed its interface and moved familiar tools into new menu sections. Business Reports, Brand Analytics, inventory settings, and other daily seller tools are now harder to find. This video breaks down the new Seller Central navigation, shows where important tools moved, and explains how to use the Site Map and Custom Analytics to find what you need faster. Get expert help with your Amazon account. Book a call with our team today. https://bit.ly/4jMZtxu #AmazonSeller #SellerCentral #AmazonFBA #AmazonSellers #AmazonSelling Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why the New Seller Central UI Is Frustrating 00:43 - What Changed in the Main Navigation Menu 01:29 - Missing Sections: Products vs. Supply Chain 02:30 - Where Did Business Reports Go? 03:18 - Using the Sitemap to Locate Buried Tools 04:12 - Deprecated Bookmarks & Custom Analytics 04:52 - What Happened to Brand Analytics and Management? 06:13 - Upcoming Navigation Walkthrough Series ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.m...

Are These Two Amazon Seller Decisions Costing You Profit?

2 min

Send us Fan Mail  Growing on Amazon is not just about sales. It is also about protecting your margins. In this video covers two decisions that can affect profitability: how to make low-priced products work through pricing, bundling, or larger sizes, and when profitable PPC search terms should stay running instead of being negated. Need help fixing profit leaks in your Amazon account? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu #AmazonSeller #AmazonPPC #AmazonFBA #AmazonAdvertising #AmazonSales Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 – Making Low-Price Products Profitable 0:49 – Bundles, Bigger Sizes, and Better Margins 1:20 – Should Profitable Search Terms Be Negated? 1:54 – Move Winning Terms Into Manual Campaigns ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw  Support the show

Type "Steven Pope" + "Amazon problem" into Any AI to Solve Seller Central Woes

7 min

Send us Fan Mail How to use AI for Amazon selling starts with asking better questions about SEO, PPC, CTR, conversion, and sales growth. I’ve published thousands of Amazon seller resources, so tools like Perplexity, Grok, and Claude can pull from my content to help sellers find answers faster. I use AI to make Amazon knowledge easier to search, whether the problem is traffic, conversion, ads, listings, or figuring out what to do next. Get a clear Amazon growth plan built for the problems holding sales back: https://bit.ly/4jMZtxu #AmazonSeller #SellOnAmazon #AmazonFBA ------------------------------------------------------------------------------------------ Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  00:00 - How to Sell on Amazon With Free Seller Content 00:44 - How AI Finds Amazon Seller Answers Fast 01:17 - Amazon CTR, SEO, PPC, and Conversion Tips 02:06 - Comparing Grok, Perplexity, and Claude for Content 03:37 - Building 2,000 Amazon Seller Content Pages 04:48 - Starting to Sell on Amazon Again 05:03 - Selling Supplements on Amazon From Scratch 06:17 - Finding Amazon Seller Help With AI 06:35 - Requesting New Amazon Seller Content ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ P...

Amazon Accelerate Breakdown: Real Updates or Recycled News?

9 min

Send us Fan Mail Amazon Accelerate 2026 seller updates cover Seller Assistant AI, Claude integration, global selling, Prime delivery, and multichannel tools. Amazon sellers can connect Seller Assistant data with Claude while new Seller Central tools cover eBay, Shopify, TikTok, Walmart, and global sales. See which Amazon Accelerate announcements are actually new, which sound familiar, and what these seller tools could mean for day-to-day operations. Amazon keeps adding seller tools, but tools do not fix a weak account plan, get the ads, listings, inventory, and growth plan reviewed before adding more software: https://bit.ly/4jMZtxu #AmazonAccelerate #AmazonSeller #AmazonSellerCentral ------------------------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  0:00 – Amazon Accelerate 2026 Seller Assistant Updates 0:47 – Amazon Seller Assistant Claude Integration 1:39 – Seller Assistant Automated Tasks and Workflows 2:40 – Amazon Prime Delivery and Global Selling Tools 4:00 – Amazon Global Selling From Day One 5:14 – Why Global Expansion Costs Sellers More 6:50 – Why Amazon Seller Tools Take Years to Launch 7:45 – Seller Central Multichannel Selling Tools 8:28 – Amazon Seller Central vs ChannelAdvisor and ShipStation -----------------------------------------------------------------...

Amazon Accelerate Breakdown: Real Updates or Recycled News?

9 min

Send us Fan Mail Amazon Accelerate 2026 seller updates cover Seller Assistant AI, Claude integration, global selling, Prime delivery, and multichannel tools. Amazon sellers can connect Seller Assistant data with Claude while new Seller Central tools cover eBay, Shopify, TikTok, Walmart, and global sales. See which Amazon Accelerate announcements are actually new, which sound familiar, and what these seller tools could mean for day-to-day operations. Amazon keeps adding seller tools, but tools do not fix a weak account plan, get the ads, listings, inventory, and growth plan reviewed before adding more software: https://bit.ly/4jMZtxu #AmazonAccelerate #AmazonSeller #AmazonSellerCentral ------------------------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  0:00 – Amazon Accelerate 2026 Seller Assistant Updates 0:47 – Amazon Seller Assistant Claude Integration 1:39 – Seller Assistant Automated Tasks and Workflows 2:40 – Amazon Prime Delivery and Global Selling Tools 4:00 – Amazon Global Selling From Day One 5:14 – Why Global Expansion Costs Sellers More 6:50 – Why Amazon Seller Tools Take Years to Launch 7:45 – Seller Central Multichannel Selling Tools 8:28 – Amazon Seller Central vs ChannelAdvisor and ShipStation -----------------------------------------------------------------...

Amazon Auto Optimization: Should Sellers Trust It?

6 min

Send us Fan Mail Amazon Ads auto optimization was shown at Amazon Accelerate, giving sellers an early look at how Amazon may automate more PPC decisions. This video breaks down the new keyword, bid, and targeting controls Amazon presented and how they compare with existing auto campaigns. It also looks at seller control, PPC automation, search term harvesting, and what this change could mean for Amazon advertisers. Put Amazon’s new ad automation against a real PPC strategy, schedule a call to find where automation helps, where it wastes spend, and what still needs human control: https://bit.ly/4jMZtxu #AmazonAds #AmazonPPC #SponsoredProducts #AmazonSellers ------------------------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  00:00 - Amazon Accelerate Auto Optimization Announcement 00:43 - Amazon Auto Campaigns vs Auto Optimization 01:21 - How Amazon Keyword Auto Optimization Works 01:51 - Automatic Bids and Negative Keyword Concerns 02:41 - Amazon Bid Limits and Seller Control 03:27 - Amazon Auto Optimization Early Results 04:09 - Can Amazon PPC Automation Replace Specialists? 05:21 - Amazon Ad Revenue and Automated PPC Strategy ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/286...

September 2026 Amazon News: Updates on FTC Allegations and More

9 min

Send us Fan Mail Amazon seller updates September 2026 cover FTC ad pricing allegations, Amazon DSP ChatGPT ads, listing changes, and Prime Big Deal Days. Amazon sellers also get Sponsored Brands collection changes, Sponsored Products conversion tools, and a new product quantity variation theme. The roundup covers Seller Assistant AI, Amazon DSP advertising, Q4 promotions, customer acquisition, re-engagement, and Amazon PPC changes. Watch all videos here: US FTC Sues Amazon Over $20bn in Rigged Advertising Manipulation: https://www.youtube.com/watch?v=weHPmI2Vi3w Amazon Ads Announces Partnership w/ ChatGPT Ads: https://www.youtube.com/watch?v=o5XQDxxrVDU New Quantity Variation Theme Rolled Out On Amazon: https://www.youtube.com/watch?v=xslxb8omY4c Amazon Prime Big Deals Day Dates Announced: https://www.youtube.com/watch?v=i1at1MR3sCI NEW Amazon Ads Beta Feature For Increasing Your Conversions: https://www.youtube.com/watch?v=5dK90Q-rOmM Amazon Seller Assistant AI Integrates Directly With Claude Now: https://www.youtube.com/watch?v=AFO6BV55mJA Turn these Amazon updates into an account plan before Q4 gets expensive, get the ads, listings, and promotions reviewed before traffic peaks: https://bit.ly/4jMZtxu #AmazonSeller #AmazonFBA #AmazonAds #AmazonPPC #PrimeBigDealDays ------------------------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q0...

New PPC Technique to Get Amazon Reviews...

4 min

Send us Fan Mail Amazon Review Requests ads let eligible US sellers reach recent buyers for ratings and written reviews through Amazon Ads. The new Amazon review request beta uses campaign bidding and budget controls while verified purchasers see review invitations across Amazon. Amazon sellers with products under 1,000 ratings and reviews can test the new review ads through Amazon Ads Agent when the beta opens. Before adding another Amazon ad campaign, get the review and launch strategy checked so ad spend supports sales instead of creating another expensive test: https://bit.ly/4jMZtxu #AmazonReviews #AmazonSeller #AmazonAds #amazonsellernews ------------------------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  0:00 – Amazon Review Requests Ads Explained 0:58 – Amazon Review Requests Open Beta 1:33 – What Customers See in Review Request Ads 2:38 – Amazon Review Request Eligibility and 1,000 Review Limit 3:08 – Do Amazon Review Ads Guarantee a Review? 3:40 – Testing Amazon Review Requests With Low Bids 4:10 – Is Paying for Amazon Review Requests Worth It? ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: http...

How to Solve Cash Flow and Inventory Financing on Amazon

8 min

Send us Fan Mail New Amazon sellers are facing bigger cash flow and financing challenges in 2026, especially when money is tied up in inventory. In this video, Steven Pope explains why his close rate with new Amazon sellers dropped from 33% to 15%, why financing has become a major roadblock, and how My Amazon Guy plans to connect sellers with financing options. He also shares a $15,000 product launch mistake and explains how the right agency support can help sellers avoid expensive errors and scale faster. Ready to grow an Amazon business with the right support? Book a free call with My Amazon Guy: https://bit.ly/4jMZtxu #AmazonSeller #SellingOnAmazon #AmazonBusiness #AmazonAgency #BusinessLoans Want free resources? Dowload our Free Amazon guides here: Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  00:00 – Why New Amazon Seller Sales Are Down 01:30 – The #1 Roadblock: Cash Flow & Financing 02:18 – Financing Options for New Amazon Sellers 03:54 – My $15,000 Amazon Product Launch Mistake 05:59 – Why Amazon Agency Support Can Pay for Itself 07:21 – Financing and Scaling an Amazon Business ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts...

Amazon SEO & Listing Optimization: The 5-Phase Ranking Strategy

42 min

Send us Fan Mail Amazon sellers can improve product ranking by fixing keyword relevance, listing images, pricing, A+ content, bullet points, and backend search terms. This guide explains how Amazon ranking works, how SEO and PPC support each other, how to find useful keywords, and how to audit a listing for better indexing, clicks, conversions, and organic rank. Book a coaching call with My Amazon Guy: https://bit.ly/4jMZtxu #AmazonSEO #AmazonFBA #AmazonPPC #AmazonSeller #AmazonListingOptimization Want free resources? Dowload our Free Amazon guides here: Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why Amazon Listings Fail to Convert 04:30 - Main Image & Click-Through Rate Fixes 10:15 - Optimizing Bullet Points & Product Titles 16:40 - High-Converting A+ Content & Visual Storytelling 23:10 - Pricing, Reviews, and Offer Positioning 31:45 - Traffic vs. Conversion: Finding the Bottleneck 38:20 - Step-by-Step Listing Audit Checklist & Final Takeaways ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

How Smart Founders Automate Shopify & Amazon Workflows ft. Joe (Order Automator)

25 min

Send us Fan Mail What if the tasks eating up hours of your day could be handled automatically? In this episode of the MAG Growth Podcast, Joe from Order Automator breaks down how ecommerce founders can reduce manual work, simplify Shopify and Amazon workflows, use smarter post-purchase offers, and improve fulfillment with Amazon Multi-Channel Fulfillment (MCF). They also get into the hidden cost of busywork, why fast shipping matters more than most brands think, and how backend automation can give founders more time to focus on high-ROI growth. Watch the full episode to see where automation can make the biggest difference in your ecommerce business. Book a call with My Amazon Guy to find the next growth opportunity for your brand. https://bit.ly/4jMZtxu Learn more about Order Automator https://orderautomator.com  Connect with Joe for ecommerce automation ideas https://joesideas.com #ShopifyAutomation #AmazonMCF #EcommerceAutomation #AmazonFBA #Shopify Want free resources? Dowload our Free Amazon guides here: Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps - 00:00 - Introduction & The Difference Between Busy vs. Productive - 01:47 - Welcome Joe from Order Automator - 02:18 - What is Order Automator & Why Backend Automation Has High ROI - 03:49 - Transitioning from Brand Owner to Software Solution - 05:35 - Top 3 Tasks Founders Should Automate First - 07:13 - Boosting AOV with Post-Purchase Upsells - 08:06 - Optimizing Founder Workflow & Time Management - 10:12 - Why Post-Purchase O...

Amazon Growth Tactics Sellers Learned From Steven Pope

2 min

Send us Fan Mail  Amazon sellers share strategies learned from Steven Pope for ranking, PPC, stock, pricing, CTR, and product launches. The video covers Strike Zone keywords, cutting wasted ad spend with keyword negations, avoiding stockouts, making the most of the honeymoon period, adjusting pricing, and improving main images to help click-through rate and conversions. These are practical Amazon seller tips that can help improve listings, ad performance, and sales. Need help growing an Amazon brand? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu Want free resources? Dowload our Free Amazon guides here: Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Steven Pope Tips Amazon Sellers Use 00:32 - PPC Ad Negations and Amazon Ad Changes 01:12 - Never Run Out of Stock During a Product Launch 01:44 - Pricing, Listing Images, CTR, and Conversion ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw  Support the show

Amazon Seller Assistant AI Integrates Directly With Claude Now

6 min

Send us Fan Mail Amazon announced major Seller Assistant updates at Amazon Accelerate, with new support for Anthropic’s Claude and Amazon Quick through Amazon Bedrock. The update adds 24/7 workflows, custom automations, Seller Central data access, pricing actions, restock planning, product rating alerts, and other routine seller tasks. The video also looks at how useful these features may be compared with current third-party tools, where Seller Assistant may still fall short, and why knowing how to use these tools still matters for Amazon sellers. Need expert guidance scaling your brand? Book a call with My Amazon Guy today to take your Amazon business to the next level. https://bit.ly/4jMZtxu #AmazonFBA #AmazonSeller #AmazonAI #EcommerceGrowth #MyAmazonGuy Want free resources? Dowload our Free Amazon guides here: Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 – Amazon Accelerate AI Announcements 00:16 – Seller Assistant Integrates with Claude & Amazon Q 01:06 – Built on Amazon Bedrock & Seller Data Privacy 01:46 – Task Execution: Pricing & Restock Planning 02:19 – 24/7 Automated Workflows & Monitoring 03:33 – Review Alerts & Automated Response Plans 04:19 – Analyzing the 90% AI Adoption Statistic 05:22 – Beta Access & Strategy for Competitive Advantage ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://w...

Amazon ACoS Tips to Grow Sales Without Wasting Ad Spend

6 min

Send us Fan Mail Amazon PPC keyword strategy for scaling low-ACoS terms, fixing high-ACoS spend, setting target ACoS, and protecting organic rank. Amazon PPC optimization covers keyword bids, conversion rate, CTR, search volume, campaign spend, and when an underperforming search term should be paused. The video also explains how PPC bids affect Amazon organic ranking and where sellers should spend more to gain page-one keyword positions. If PPC spend is rising while profitable keyword growth stays flat, get the account reviewed before more budget gets pushed into the wrong terms: https://bit.ly/4jMZtxu #AmazonPPC #AmazonAdvertising #AmazonFBA #AmazonPPCStrategy Want free resources? Dowload our Free Amazon guides here: Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  0:00 - How to Scale Low-ACoS Amazon PPC Keywords 1:14 - Setting a Target ACoS for PPC Campaigns 2:03 - When Low ACoS Means PPC Is Underspending 3:07 - What to Do With High-ACoS Keywords 4:12 - Amazon Conversion Rate and When to Pause Keywords 4:43 - Which Amazon Keywords Should Get More PPC Spend 5:26 - PPC Bid Changes and Amazon Organic Ranking ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podca...

Sales Call Software in 2026: Is Gong Still Worth Paying For?

16 min

Send us Fan Mail Gong review 2026: This two-year sales software review covers call coaching, talk ratio, AI trackers, and why the team canceled Gong. The review covers Gong pros and cons, conversation intelligence, HubSpot integration, call recording, sales coaching, and long-term software value. It also shows why AI sales call recording and custom workflows became practical Gong alternatives for a service sales team. If an Amazon brand is paying for more tools but still missing sales, it needs a plan built around the real revenue gaps before another month gets wasted: https://bit.ly/4jMZtxu #GongReview #SalesSoftware #ConversationIntelligence #salescoaching  Want free resources? Dowload our Free Amazon guides here: Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  0:00 - Gong Review 2026: Why the Team Is Canceling 0:51 - Gong Sales Coaching and Call Scoring 2:27 - Gong Call Duration Data and Close Rates 3:57 - Sales Talk Ratio Benchmarks in Gong 5:00 - Question Rate and Sales Discovery 6:04 - Gong AI Trackers for Sales Coaching 8:27 - Gong Call Library and Video Export Problems 10:22 - Why Gong Lost Value and AI Replaced It 12:04 - Gong for SaaS Sales vs Service Sales 14:02 - Gong Revenue Forecasting vs HubSpot 14:48 - Is Gong Worth It After 90 Days? ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pintere...

Here Are Amazon New Brand Registry Approved Selling Roles For Resellers

5 min

Send us Fan Mail  Amazon is making it easier for customers to see whether a seller is approved by a brand through seller approval labels on Amazon. In this video, Noah Wickham explains Amazon Brand Registry protection roles and selling roles, including Brand Representatives, Registered Agents, and the newer Reseller role. The video also covers what these permissions may mean for third-party sellers and how brand owners can manage approved resellers, protect their brand identity, and use drone accounts to keep better control over listing content on Amazon. Need help managing resellers and protecting a brand on Amazon? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu #AmazonBrandRegistry #AmazonSeller #AmazonFBA #BrandProtection #AmazonReseller Want free resources? Dowload our Free Amazon guides here: Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 – New Brand-Approved Seller Badges on Amazon 0:26 – How Brand Registry User Permissions Work 1:06 – Protection Roles vs. Selling Roles Explained 2:00 – Brand Representatives vs. Authorized Resellers 3:00 – Impact on Third-Party Sellers and Large Brands 3:55 – Managing Drone Accounts and Protecting Brand Identity 5:00 – How to Control Your Listings and Resale Distribution ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitte...

How to Access 700M European Amazon Shoppers the Easy Way ft. Nick Penev

17 min

Send us Fan Mail Selling on Amazon Europe can help US sellers test EU demand, handle VAT, and start with Germany before expanding across European marketplaces. MAG Growth podcast guest Nick Penev of hellotax and eCom Hot Sauce talks about Amazon Europe expansion, Amazon VAT, FBA, product compliance, listing localization, and finding the right partners. Nick explains why US brands should check demand first, test a small catalog, and add European markets only when the numbers make sense. Check out Nick Penev on LinkedIn for more on EU VAT, selling in Europe, and ecommerce partnerships: https://www.linkedin.com/in/nick-penev-0051791a/ #AmazonEurope #AmazonFBA #AmazonVAT Want free resources? Dowload our Free Amazon guides here: Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 - Selling on Amazon Europe: Market Size and Opportunity 0:57 - Amazon Europe Expansion With Nick Penev 2:30 - How US Sellers Should Check European Demand 4:43 - Why Europe Is More Than One Marketplace 5:19 - How to Start Amazon FBA Europe From Germany 7:24 - Amazon Europe VAT Rules for US Sellers 9:44 - Amazon Europe Product Compliance and EPR Basics 11:08 - Partners Needed for Amazon Europe Expansion 14:35 - How to Find Ecommerce Partners in Europe 15:23 - Business Advice From Nick Penev ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://...

NEW Amazon Ads Beta Feature For Increasing Your Conversions

4 min

Send us Fan Mail  Amazon Ads has rolled out a new beta feature inside Sponsored Products campaign creation called “Increase Conversions.” When enabled, Amazon can create an additional Sponsored Brands collection campaign alongside the Sponsored Products campaign. In this video, Noah Wickham from My Amazon Guy explains how the new setting works, how it fits into Amazon’s push toward collection ads and full-funnel marketing, and what sellers should check, including bids, target keywords, products, and campaign naming. Book a call with My Amazon Guy to get help with your Amazon Ads strategy: https://bit.ly/4jMZtxu #AmazonAds #AmazonPPC #SponsoredProducts #SponsoredBrands #AmazonSellers Want free resources? Dowload our Free Amazon guides here: Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - New Amazon Ads Beta Feature Overview 00:23 - What Does the "Increase Conversions" Setting Do? 01:00 - Sponsored Brands Collections & Search Placement Changes 02:06 - Customizing Targets, Bids, and Campaign Names 02:45 - Amazon’s Push for Full-Funnel Marketing 03:48 - Strategic Takeaways & PPC Budget Allocation ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: htt...

Why Content Creation Feels So Hard (And How to Fix It)

4 min

Send us Fan Mail Five minutes in front of a camera can produce nothing when the customer is missing from the conversation. Steven Pope explains why forced brainstorming makes content harder and how real customer questions, DMs, emails, support issues, and Amazon problems can become useful video ideas. For Amazon sellers, founders, and brand owners, staying close to customer feedback makes it easier to create tutorials and videos around problems people already care about. Need help with an Amazon brand? Book a coaching call with My Amazon Guy: https://bit.ly/4jMZtxu #ContentCreation #ContentMarketing #BrandBuilding #VoiceOfTheCustomer #EcommerceStrategy Want free resources? Dowload our Free Amazon guides here: Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Why Content Creation Feels Hard 00:56 - Every Brand Is a Content Creator 01:42 - Stay Close to Customer Problems 02:24 - Understanding Customers Before Recording 03:09 - Turn Customer Questions Into Videos 03:42 - Why CEOs Need the Voice of the Customer ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spot...

Amazon Prime Big Deals Day Dates Announced

2 min

Send us Fan Mail Prime Big Deal Days 2026 for Amazon sellers covers promotions, PPC bids, and customer targeting before the October 6–7 sales event. Amazon Brand Tailored Promotions can reach high-intent shoppers, new customers, and at-risk buyers while the event builds useful audience data. Amazon PPC budgets, cost per click, AMC targeting, Black Friday, and Cyber Monday planning all matter as shoppers wait for Prime Day deals. Get the Prime Big Deal Days promotion, bid, and audience plan checked before October 6 so Q4 starts with a plan instead of expensive cleanup: https://bit.ly/4jMZtxu #PrimeBigDealDays #AmazonSellers #AmazonPPC Want free resources? Dowload our Free Amazon guides here: Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 – Prime Big Deal Days 2026 Dates and Seller Impact 0:39 – Brand Tailored Promotions for High-Intent Shoppers 1:12 – Q4 Audience Data and Amazon PPC Planning ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

New Quantity Variation Theme Rolled Out On Amazon

2 min

Send us Fan Mail  Amazon just changed variation themes across 193 product types. This video explains how the new single-pack and multipack quantity rules work, why some size, color, and quantity setups may move from three variations to two, and what sellers should update now to avoid customer confusion and listing issues. Book a call with My Amazon Guy for help with Amazon catalog and listing issues: https://bit.ly/4jMZtxu #AmazonSeller #AmazonFBA #AmazonSellerCentral #AmazonListing #Ecommerce Want free resources? Dowload our Free Amazon guides here: Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 - Amazon Quantity Variation Update 0:22 - Single Pack vs. Multipack Display 0:42 - How to Set Unit Count and Pack Count 1:27 - 3-Variation vs. 2-Variation Setup 1:56 - 193 Affected Product Types and Next Steps ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw  Support the show

Amazon Ads Announces Partnership w/ ChatGPT Ads

4 min

Send us Fan Mail Amazon Ads ChatGPT integration brings ChatGPT Ads into Amazon DSP for AI advertising and programmatic campaigns. Amazon DSP advertisers can reach ChatGPT users with conversational ads during product research, comparisons, and buying decisions. Amazon sellers and ecommerce brands can see how AI shopping, Amazon advertising, and ChatGPT commerce may change paid media. Ready to test Amazon DSP and AI ads for your brand? Book a call to build a smarter paid media plan around ChatGPT advertising: https://bit.ly/4jMZtxu #AmazonAds #AmazonDSP #ChatGPTAds Want free resources? Dowload our Free Amazon guides here: Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 – Amazon Ads ChatGPT Integration Explained 0:42 – How ChatGPT Conversational Ads Work 1:17 – Who Can Use ChatGPT Ads Through Amazon? 2:16 – Why Amazon DSP Matters for ChatGPT Ads 3:12 – What ChatGPT Ads Mean for Amazon Sellers 3:48 – Future of Amazon Shopping Inside ChatGPT ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

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