Episode 27 - The Dynamics of Change: Strategies for Personal and Professional Growth
1 hr 7 min
NLP Marketing, Couples Coaching Ground Rules, NHS Crisis & Handling Addictions | Live Q&A with Steve & Tina Steve and Tina host a live monthly Q&A on Facebook, discussing how current economic and NHS pressures create opportunities for coaches to adapt and help more people. They answer questions on setting ground rules with couples (listening, coaching neutrality, and an exercise to reconnect partners to early attraction), avoiding imposing personal beliefs, and using personal metaphors in marketing while remembering audiences care about themselves. They compare organic vs paid marketing, emphasizing experimentation, warming cold audiences, and tracking acquisition cost and ROI, and suggest focusing locally. They address safeguarding and record-keeping when clients mention suicidal thoughts and how to respond when people can’t afford help, including signposting, pro bono limits, and group wellbeing sessions. They touch on learning meta programs through observation, working with addiction only when clients truly want change, and crafting an elevator pitch that sparks curiosity and conversation. 00:00 Going Live Setup01:00 Welcome and Catch Up01:32 Recession and Flexibility04:56 Couples Ground Rules08:11 Stay Out of Their Map14:33 Marketing Commandments17:20 Personal Metaphors That Sell21:24 Organic Versus Paid Ads28:59 PTSD Client and Safeguarding34:42 Crisis Call and Evidence35:27 Pro Bono Without Guilt35:57 NHS Crisis and Group Support38:58 Meta Programs in Practice42:52 Compassion Fatigue and Boundaries45:08 Addictions and Real Motivation51:05 Alcohol Chemistry and Control55:44 Hairdresser Leaflets and Referrals56:54 Crafting an Elevator Pitch01:03:30 Wrap Up and Upcoming Events