How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients
29 min
In this episode of Pharma Launch Secrets, Bozidar speaks with Nancy Phelan, senior VP at Indegene.
About the show
Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts that will help you stay up to date with trends and strategies to help you launch your product successfully.
Newest episodes
Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
27 min
In this special compilation episode, we will take you back to revisit some of the most enlightening conversations, innovative strategies, and motivating stories since our beginning.
AI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in Pharma
36 min
In this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc..
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All episodes
How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients
29 min
In this episode of Pharma Launch Secrets, Bozidar speaks with Nancy Phelan, senior VP at Indegene.
Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
27 min
In this special compilation episode, we will take you back to revisit some of the most enlightening conversations, innovative strategies, and motivating stories since our beginning.
AI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in Pharma
36 min
In this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc..
“Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk
30 min
In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.
US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch
37 min
In this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network.
Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?
37 min
In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene.
Medical Societies and Pharma: Unleashing Blockbuster Launches Through Partnerships and Medical Education
40 min
In this episode, Bozidar is joined by Neal Kovach, Global Chief Commercial Officer at the American College of Cardiology.
Binge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID World
42 min
In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip.
Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
45 min
In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium.
A Conversation With The Havas Team: How to Use Omnichannel and CX to Succeed With Launches in 2023 and Beyond
39 min
In this episode, Bozidar is joined by Richard Shaffer, Associate Managing Director at Havas, Pat Thistlethwaite, Chief Experience Officer at Havas, and Tara Stewart, Managing Director at Havas Health & You.
Modular Content: How to Use It Effectively to Accelerate Pharma Launches and Drive HCP Behavior Change
39 min
In this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health & You.
Launching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product Launch
44 min
In this episode, Bozidar is joined by Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health, as well as Thomas Engstrom, Global Group Director of Influencer Marketing at Klick Health.
CX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Strategically Leverage Customer Experience
43 min
In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.
Omnichannel and Medical Affairs: What’s the Future?
37 min
In this episode of Pharma Launch Secrets, Bozidar is joined by Karen Batoosingh, VP of Medical Communications Strategy and Execution at The Anthill Agency.
23 Years Later: The Co-founder of Indegene Shares How Life Sciences Companies Reimagine Commercialization in 2023 in the Digital-First Reality
37 min
In this episode, Bozidar is joined by Gaurav Kapoor, Executive Vice President of Indegene to share how Life Sciences companies reimagine commercialization in 2023 in the Digital-First Reality.
Launch Planning in a Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to an Omnichannel Future?
43 min
In this episode of Pharma Launch Secrets, Bozidar is joined by Peter Marchesini, Senior Vice President at Indegene.
The Power of Customer Experience: How Pharma Launches are Being Transformed, with Mark Makuch, SVP of Strategy at Havas Health CX
37 min
In this episode of Pharma Launch Secrets, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX.
“Hidden Value” of Pharma Launches - Why All Pharma Companies Have It, How to Find It, and How to Leverage It
29 min
In this episode of Pharma Launch Secrets, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch & Lifecycle Biopharma.
How Do Outdated FDA Regulations Affect the New World of Pharma Launches? With Dale Cooke, President of Philly Cooke Consulting
37 min
In this episode of Pharma Launch Secrets, Bozidar is joined by Dale Cooke, President of PhillyCooke Consulting, a company that focuses on ensuring that relevant stakeholders understand FDA regulatory requirements for the different categories of products and how to apply those regulations to new and emerging technology channels.
Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster
32 min
In this episode of Pharma Launch Secrets, Bozidar is joined by Naomi Fried, CEO, and Founder of PharmStars. If you’re a pharma or startup executive and wondering about how to bridge the pharma-startup gap, this episode could be just what you need to hear. Tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.
Search Listening: How One Billion Google Health Searches a Day Can Inform Pharma Launches with Julia Walsh, CEO of Brand Medicine International
38 min
In this episode of Pharma Launch Secrets, Bozidar is joined by Julia Walsh, CEO of Brand Medicine International. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.
How to Use Video Content to Engage HCPs: Secrets From Other Industries with Chris Savage, Co-founder and CEO of Wistia
31 min
In this episode, Bozidar is joined by Chris Savage, Co-founder and CEO of Wistia. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.
Pharma’s NEW Launch Machine: How CX, Data, Multiple $200M - $500M Launches, and Agility Come Together with Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting
47 min
In this episode, Bozidar is joined by Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.
How to Use Video Content to Reach and Engage HCPs While Driving Product Adoption - Learnings From Other Industries with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard
40 min
In this episode of Pharma Launch Secrets, Bozidar is joined by Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.
First-in-Class vs Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENAL
39 min
First-in-class medications are often referred to as innovative treatment alternatives. But innovation might scare and push away some HCPs and patients. In this episode of Pharma Launch Secrets, Bozidar is joined by Frank Dolan, Founder, and CEO of ARSENAL
David and Goliath: How Can First-Time Launchers Avoid Failure and Beat Big Pharma Launches with Rohit Sood, Executive Vice President at EVERSANA
36 min
A first-time pharma launch sounds exciting......but it's demanding. Not everybody can handle it. Want to learn how to succeed? In this episode of Pharma Launch Secrets, Bozidar is joined by Rohit Sood, Executive Vice President at EVERSANA
Peer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at Symbiotix
40 min
Peer-to-peer programs bring together clinical experts from the same field to share information and expertise on a specific pharma subject. Lately, there has emerged a high demand for clinically experienced doctors and experts to discuss with their peers and give advice to each other. In this episode of Pharma Launch Secrets, Bozidar is joined by Andrew Willmer, EVP of Strategy and Innovation at Symbiotix.
The Digital-First Future and the “Data flywheel”: How Can Pharma Use the Combination of Data, AI, and Content to Drive Successful Product Launches with Scott Snyder, Chief Digital Officer at EVERSANA
27 min
In this episode of Pharma Launch Secrets, Bozidar is joined by Scott Snyder, Chief Digital Officer at EVERSANA.
How Data Analytics Can Create Competitive Advantages for Your Pharma Launch with Bharti Rai, SVP and GM of Health Insights, Products and Solutions at CVS
33 min
In this episode of Pharma Launch Secrets, Bozidar is joined by Bharti Rai, the former VP of Commercial Acceleration Commercial Operations, Insights, Analytics, Data & Digital at Novartis, and now the SVP and GM of Health Insights, Products, and Solutions at CVS. They discuss the role of data analytics in customer personalization, driving business, and creating a competitive advantage.
US Launches: Right Size, Right Time, Right Place, and the Importance of Execution in Ensuring an Effective Launch with Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health
26 min
In this episode of Pharma Launch Secrets, Bozidar is joined by Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health. They discuss the successful launches behind Ozempic and Rybelsus, why companies should set up omnichannel promotional efforts for their pharma products, and the importance of engaging digitally with your customers.
Reuters Panel on Customer Engagement: How to Use Content to Drive HCP Trust
45 min
Apps and emails have been shown to be just as effective as social media outlets in distributing content. Data can be collected, challenged, and evaluated without depending on a third party since the marketer's function is getting more specialized, and data is being kept in-house. Content creation will migrate away from large-scale content factories to dynamic content optimization, on-demand content, and social networking based on-demand content.
The Death of “Blockbuster” Products: Micro Launches and a Data-driven Approach to Marketing with Indraneel Mukherjee, Associate Partner at ZS Associates
36 min
In this episode of Pharma Launch Secrets, Bozidar is joined by Indraneel Mukherjee, an Associate Partner at ZS Associates. He discusses the biggest changes facing pharma companies launching products in the US pre-COVID and post-COVID. They delved into the concept of "blockbuster products" and how this concept is growing obsolete. He also talks about how Pharmacy Benefit Managers (PBMs) play a crucial role in determining how to negotiate contracts with Pharma companies.
Medical Affairs and Pharma Launches: Strategies, Budgeting and Planning with Meg Heim of Heim Global Consulting
29 min
Meg discusses how COVID-19 was a transformational moment for the pharmaceutical industry, and how it has forced companies to re-examine, at multiple levels, the way they do business. Meg and Bozidar delve into innovation in the biotech industry, and how businesses will find new methods to connect and rely on solid partnerships by developing meaningful relationships that provide mutual value and advantages. Meg also talks about how innovation has influenced the activities of Medical Affairs and MSLs, and the evolving role of Medical Affairs in pharma launches.
Trust, Digital Innovation, Metaverse and Pharma Launches: What is the Connection? with Brendan Gallager of Publicis Health
31 min
In this episode of Pharma Launch Secrets, Bozidar is joined by Brendan Gallagher, Chief Connected Health Officer at Publicis Health. They discuss the impact of the pandemic on pharma and biotech companies and how COVID-19 is driving them to evolve their product launch strategy.
EU Launches, Omnichannel and Medical Affairs: Beyond the Support Role, with Matthew Goodman of LUCENT biopharma
37 min
In this episode of Pharma Launch Secrets, Bozidar is joined by Matthew Goodman, Medical Director, and Principal at LUCENT biopharma. They discuss the importance of digital innovation as a key driver of launch success and how it’s transforming the product launch paradigm in an omnichannel world.
How to Use Personalized On-Demand Video to Engage HCPs. Bozidar Jovicevic, CEO of Evermed, Speaking at a Reuters Pharma Event
8 min
Conventional sales channels utilized by pharma businesses are vanishing. The question that remains... what are they going to do now? Pharma businesses need to discover new approaches to promoting drugs and appealing to physicians, says Bozidar Jovicevic, CEO of Evermed, during this extract of a live talk delivered during a Reuters Pharma Event.
Trailer
1 min
Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts that will help you stay up to date with trends and strategies to help you launch your product successfully.
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