#882: SIA’s Design Overhaul: Is the Backlash Justified?
39 min
You’ve probably seen the pictures of Singapore Airlines’ (SIA) new cabin design, and netizens aren’t exactly impressed. From comparisons to “Scoot Plus” to complaints that the colours look dull and have lost SIA’s signature identity, the backlash has been hard to miss. But is the outrage really about the design, or does it reflect how much national pride Singaporeans place in SIA? In this episode, Darren, Dzar and Rahman unpack the backlash and ask whether Singaporeans are right to be protective of the brand.