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Possible NOW

A Marketing , Business and Technology podcast

#81 in Marketing · 🇳🇿
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About the show

Join Christian Muche, Global President and Co-Founder of POSSIBLE, for a new podcast, POSSIBLE NOW—the podcast where bold possibilities take center stage.   This isn’t just another business podcast—it’s a deep dive into the future of marketing, culture, and technology with the visionaries who are redefining the game. Each week, we’ll uncover the stories behind breakthrough ideas, the leadership lessons that drive success, and the bold moves shaping tomorrow.   No limits. No boundaries. Just big ideas and fearless action. So what are you waiting for? Subscribe now and join us on this journey of discovery!

Newest episodes

Cool Without Shouting: Fabiola Torres on Gap’s Comeback, Katseye, and Why Taste Still Wins

35 min

Fabiola Torres’s first Gap was a hoodie her aunt mailed from California to her hometown in Mexico. Now she’s Global CMO of the 56-year-old brand and the leader behind the Katseye campaign, which drew a billion impressions in its first week. She and Christian get into what nearly two decades at Nike taught her, how to make a brand everyone knows feel cool again without shouting about it, and why data alone can’t spot the next big artist. See omnystudio.com/listener for privacy information.

The Tattoo Test: Alexis Ohanian on Women’s Sports, Provable Humanity, and the Future of Community

49 min

When Alexis Ohanian paid $1 million to start Angel City FC, he was trolled for it. About five years later, an expansion fee in the same league went for $220 million. The Reddit co-founder and founder of Seven Seven Six and Athlos joins Christian to explain how he spots value before the market does, why he only builds brands people would tattoo on their bodies, and why the next wave of online community will depend on proving its members are human. See omnystudio.com/listener for privacy information.

Sebastien Page on Goal-Induced Blindness, Strategic Quitting, and the Power of "I Don't Know"

49 min

More than 200 literary agents told Sebastien Page to stay in his lane. The Co-Head of Global Investments and CIO at T. Rowe Price wrote The Psychology of Leadership anyway, and it became a bestseller. He and Christian dig into the near-death experience that taught him about goal-induced blindness, how to tell when persistence is courage and when it's ego, and why "I don't know" may be the most confident thing a leader can say. See omnystudio.com/listener for privacy information.

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All episodes

Cool Without Shouting: Fabiola Torres on Gap’s Comeback, Katseye, and Why Taste Still Wins

35 min

Fabiola Torres’s first Gap was a hoodie her aunt mailed from California to her hometown in Mexico. Now she’s Global CMO of the 56-year-old brand and the leader behind the Katseye campaign, which drew a billion impressions in its first week. She and Christian get into what nearly two decades at Nike taught her, how to make a brand everyone knows feel cool again without shouting about it, and why data alone can’t spot the next big artist. See omnystudio.com/listener for privacy information.

The Tattoo Test: Alexis Ohanian on Women’s Sports, Provable Humanity, and the Future of Community

49 min

When Alexis Ohanian paid $1 million to start Angel City FC, he was trolled for it. About five years later, an expansion fee in the same league went for $220 million. The Reddit co-founder and founder of Seven Seven Six and Athlos joins Christian to explain how he spots value before the market does, why he only builds brands people would tattoo on their bodies, and why the next wave of online community will depend on proving its members are human. See omnystudio.com/listener for privacy information.

Sebastien Page on Goal-Induced Blindness, Strategic Quitting, and the Power of "I Don't Know"

49 min

More than 200 literary agents told Sebastien Page to stay in his lane. The Co-Head of Global Investments and CIO at T. Rowe Price wrote The Psychology of Leadership anyway, and it became a bestseller. He and Christian dig into the near-death experience that taught him about goal-induced blindness, how to tell when persistence is courage and when it's ego, and why "I don't know" may be the most confident thing a leader can say. See omnystudio.com/listener for privacy information.

Songs Are Souls: Angela Hunte on Empire State of Mind, Rejection, and Starting Over

48 min

Angela Hunte grew up at 560 State Street in Brooklyn, the address that became a line in "Empire State of Mind." That song was turned down before it became New York's anthem. The Grammy-winning songwriter joins Christian to talk about letting go of work that's a piece of your soul, why rejection taught her more than the Grammy did, and how a life-changing heart surgery set her on a new path, including her own film and TV company. See omnystudio.com/listener for privacy information.

Anti-Chaos: Aaron Starkman on Independence, Creative Discipline, and the Last Space AI Can't Touch

32 min

Aaron Starkman may look like the wild-card creative, but he says he's the most buttoned-down person in the room. As Global Chief Creative Officer and Partner at Rethink, the fiercely independent Canadian agency, he's built a shop that refuses to sell and that people rarely leave. He and Christian get into how a chaotic childhood shaped his leadership, how a home run through a Coors Light billboard became one of the year's most talked-about campaigns, and why outdoor may be the last medium we don't share with AI. See omnystudio.com/listener for privacy information.

POSSIBLE NOW IS BACK FOR SEASON 4!

1 min

Welcome back to another exciting season of Possible NOW!  This season, we are getting into the room with people who have built, transformed, and led across industries. Frank Cooper, Angela Hunte, Megan Lally, Alexis Ohanian, Faby Torres, Aaron Starkman, Sebastien Page, and Linda Yaccarino.They bring different perspectives but are confronting the same challenge. How do you earn attention? How do you build trust? How do you remain relevant and drive growth when the rules are being rewritten?  Listen to Possible NOW. No panel speak, no empty hype, just candid conversations with the people deciding what comes next. See omnystudio.com/listener for privacy information.

From the Inside Out: Mark Shashoua on Growth, Focus, and the Future of IRL Events

20 min

Most conversations about the events industry happen from the outside looking in. This one doesn't. Recorded live at Possible 2026 in Miami, Christian sits down with Mark Shashoua, CEO of Hyve Group, for a candid conversation. Hear from Mark and Christian about what it actually takes to build events that matter, why focus is the hardest discipline in a fast-growing portfolio, and why leaving the right connections to serendipity is a strategy that's always been flawed. See omnystudio.com/listener for privacy information.

Stay Human at Scale: Manolo Arroyo and Carolyn Everson on Reinventing an Icon

28 min

Recorded live at POSSIBLE 2026 in Miami, this special episode features Coca-Cola's Global CMO Manolo Arroyo and board director Carolyn Everson. In this candid, unfiltered conversation, these two leaders interview each other and discuss what it took to transform Coca-Cola from a 140-year-old brand into a digital-first organization, why the company moved beyond brand love as its defining metric, and what it takes for a CMO to earn a seat in the boardroom as a driver of growth rather than a cost center. See omnystudio.com/listener for privacy information.

The Golden Age: Vineet Mehra on AI Infrastructure, the Death of Agency Retainers, and What Great Marketing Will Look Like in a Year

49 min

Vineet Mehra calls this the golden age of marketing and he can back it up. As Chief Growth Officer at Chime, he's already running 70% of customer support through AI agents, replaced his agency retainer entirely, and moderated focus groups with synthetic AI. He and Christian get into what most marketers are still underestimating about this moment, and why the CMO of the future is really a systems architect. See omnystudio.com/listener for privacy information.

Audience Is Not Enough: Valeria Lipovetsky on What It Really Takes to Build in the Creator Economy

35 min

Valeria Lipovetsky didn’t set out to build a media company. She started with a blog, a small following, and no roadmap. Now, as founder and CEO of Valeria Inc., she helps creators turn influence into lasting impact. She and Christian discuss why reach alone isn’t enough and the key mistake most creators make beyond their content. See omnystudio.com/listener for privacy information.

Rebuilding Belief: Marisa Thalberg on Saying Yes, Leading Legacy Brands, and the Only Metric That Matters

38 min

Marisa Thalberg has built her career stepping into legacy brands at pivotal moments and helping transform them.  Now leading marketing across five iconic American names at Catalyst Brands, she joins Christian to talk about what it really takes to rebuild belief in a brand, why creativity is the most undervalued word in the boardroom, and the one question she keeps asking that changes everything.  See omnystudio.com/listener for privacy information.

From Audiences to Communities: Kirk McDonald on the Future of Media

43 min

As CEO of Sundial Media and Technology Group, home to Essence, Refinery 29, Afro-Punk, and Beautycon, Kirk McDonald has spent 30 years at the intersection of publishing, ad tech, and agency leadership, and his thesis is simple: the industry optimized for clicks and reach when it should have been building for cultural relevance and community. Kirk unpacks the difference between influencers and creators, calls out AI as a proxy for "artificial intimacy," and argues the DEI backlash is a business mistake dressed up as a culture war. See omnystudio.com/listener for privacy information.

Power of the Pack: Shelley Zalis on Collective Action and Modern Leadership

37 min

Shelley Zalis has built her career turning bold ideas into movements. In this episode of Possible Now she joins Christian Muche to share how that mindset has shaped her journey. From pioneering online research with OTX to founding The Female Quotient and its global Girls’ Lounge community, Shelley explains how lasting change happens when leaders move from individual power to collective impact. She also reflects on the moment she realized compassion and empathy were not soft skills but essential leadership strengths. If you’re curious about how communities can transform industries, this conversation is one you won’t want to miss. See omnystudio.com/listener for privacy information.

Execution Edge: Kim Perell on Risk, Resilience & the 70% Rule

36 min

Serial entrepreneur and investor Kim Perell has founded and exited nine companies but her story didn’t begin with certainty. It began with a layoff at 23 during the collapse of the dot-com bubble. In this candid conversation, Christian and Kim unpack what truly separates dreamers from builders. From embracing rejection as a numbers game to applying the “70% rule” in moments of uncertainty, Kim shares why execution is a skill, not a personality trait, and why waiting for perfect readiness may be the biggest risk of all. They also explore mentorship, pivoting in fast-moving markets, and what Kim looks for when investing in founders today. For anyone standing on the edge of an idea, this episode is a masterclass in momentum. See omnystudio.com/listener for privacy information.

POSSIBLE NOW: SEASON 3!

1 min

Season 3 of POSSIBLE NOW moves beyond big ideas to the people who actually know how to execute. Host Christian Muche sits down with the builders, operators, and leaders shaping modern marketing. Where AI meets creativity, creators become companies, and brands fight to earn their seat at the executive table. From the intersection of media and technology to the rise of audiences as co-creators, these conversations reveal how bold ideas become real results. No panel speak. No empty hype. Just the people doing the work and leading the industry forward. Join us for an all-new season with new episodes every Thursday starting March 26th! See omnystudio.com/listener for privacy information.

Beyond Miles: Alicia Tillman on Loyalty, Leadership & What’s Next for Delta

41 min

Christian Muche sits down with Alicia Tillman, CMO of Delta Airlines, to pull back the curtain on what it takes to lead a century-old brand into its next chapter. From transforming loyalty beyond points to reimagining travel as a deeply human experience, Alicia shares how Delta is evolving into a lifestyle brand—while staying rooted in its soul—people. If you’re curious about how brands stay iconic and relevant, this one’s a must-listen. See omnystudio.com/listener for privacy information.

Passion Power: Esi Eggleston Bracey of Unilever on Connecting Culture to Cart

45 min

Overseeing 400+ brands, Esi Eggleston Bracey’s roots in community advocacy has inspired her leadership as Unilever’s Chief Growth & Marketing Officer. Sitting down with Christian, Esi explains how her mantra, "Passion Power," has been the driving force behind the transformation of Unilever's marketing machine -- from using digital twins to revolutionize product design to implementing her "culture-to-cart" model turning cultural relevance into measurable growth. See omnystudio.com/listener for privacy information.

The Creator-Owned Future: Chaucer Barnes on Music, Marketing, and Power

46 min

The shift to creator-owned models is changing how artists, brands, and audiences connect. Chaucer Barnes, CMO of Translation and UnitedMasters, has built his career at that intersection. In this episode, he and Christian explore how context strategy reshaped brand storytelling, why fan data must empower artists, and how AI could build a stronger creative middle class instead of dismantling it. See omnystudio.com/listener for privacy information.

Women’s Sports is Serious Business: Laura Correnti on Building Deep Blue

38 min

Women’s sports isn’t charity—it’s a growth market hiding in plain sight. Laura Correnti, founder and CEO of Deep Blue Sports & Entertainment, has built her career spotting the white space and turning it into business. She and Christian dig into the myths holding advertisers back, how athletes are seizing the white space with their own media platforms, and why the next billion-dollar sports opportunity will be led by women. See omnystudio.com/listener for privacy information.

A Safe Place for Dangerous Ideas: Greg Hahn on Building Mischief

24 min

Mischief at No Fixed Address went from pandemic startup to Adweek’s Agency of the Year in just five years. Its co-founder and Chief Creative Officer Greg Hahn joins Christian to share why creativity must surprise and feel inevitable at once, how indifference kills more brands than controversy, and what it takes to build an agency that’s fearless, human, and impossible to ignore. See omnystudio.com/listener for privacy information.

Sugar23 and the Power of Purpose: Michael Sugar on Storytelling, Brands, and Impact

40 min

Entertainment has always moved culture—but what happens when brands step in as co-creators? Michael Sugar, the Academy Award-winning producer behind Spotlight and founder of Sugar23, joins Christian to discuss his new partnership with the Ad Council, why mental health is at the center of his storytelling agenda, and how great content can bridge purpose and profit while inspiring cultural shifts See omnystudio.com/listener for privacy information.

From Funnel to Infinity Loop: Diana Haussling on the Future of Brands and Leadership

37 min

The funnel isn’t “dead” It has just evolved. Diana Haussling, CEO of Hello Products, explains why modern brand building looks more like an infinity loop than a linear path, and how AI is reshaping everything from creative to supply chain. Having worked leading marketing across many consumer brands, she and Christian discuss her shift from CMO to CEO, the importance of change management, and how values are reflected  in the thousands of micro-decisions companies make every day. See omnystudio.com/listener for privacy information.

Talking TO Gen Z—not about them: Ziad Ahmed, head of Next Gen at UTA, explains how 

41 min

Too many leaders talk about Gen Z without ever listening to them. Ziad Ahmed has spent a decade changing that. From founding JUV Consulting as a teenager to now leading Next Gen at UTA, he’s shown what happens when brands give young people a real seat at the table. In this conversation, he and Christian explore how to integrate into culture instead of interrupting it, why authenticity matters more than ever, and how Gen Z is rewriting the rules of creativity and leadership. See omnystudio.com/listener for privacy information.

POSSIBLE NOW: SEASON 2!

1 min

Season 2 of POSSIBLE NOW goes beyond talking points to the playbooks leaders actually use. Host Christian Muche presses agency heads, CMOs, founders, and rising talent for specifics: AI that ships (not slogans), practical fixes for generational friction, and brand ROI measured in momentum—pricing power, loyalty, and pipeline—not just spend. Candid, concrete, and immediately usable, these conversations reveal how the people behind the work shift what’s possible.  Join us for an all new season with new episodes every Thursday, starting October 2nd! See omnystudio.com/listener for privacy information.

It’s All About Flow": Mark Shashoua on Designing Events That Actually Work

17 min

Forget mega-conferences with endless cab rides and low engagement. Hyve Group CEO Mark Shashoua explains why the best events are built around human connection, intentional design, and a relentless focus on audience quality. In the season one finale of Possible Now, Mark and Christian talk Possible 2025, what Hyve looks for in acquisitions, and how to grow without losing your magic. See omnystudio.com/listener for privacy information.

“You’ll Search Differently in a Year”: Adam Epstein on the Future of Digital Ads

29 min

The search landscape is evolving faster than ever. AI is rewriting the rules, and regulators are stepping in. Adam Epstein, Co-CEO of AdMarketplace, reveals how brands can navigate the shake-up, why independent ad tech matters, and what comes after Google’s dominance. See omnystudio.com/listener for privacy information.

Leadership, AI, and the Future of Connection with Nicola Mendelsohn

38 min

Meta's Head of Global Business Group shares how AI is reshaping marketing, human connection, and leadership — plus why innovation and authenticity are key to success. Nicola also shares her personal journey with cancer and how it shaped her approach to leadership. This is a must-listen for anyone navigating the future of business. See omnystudio.com/listener for privacy information.

Beyond the Hype: Gary Vaynerchuk on Happiness, Hustle, and Legacy

43 min

It’s not about impressing people—it’s about impact. Gary Vee talks about the power of authenticity, why kindness is his competitive edge, and how staying true to yourself is the ultimate key to winning in business and life. See omnystudio.com/listener for privacy information.

“AI is the Stone That Allows David to Bring Down Goliath”: Rishad Tobaccowala

55 min

Visionary author and thought leader Rishad Tobaccowala joins Possible Now to explore how artificial intelligence empowers small businesses to compete with giants. Discover why AI is not just a tool for efficiency but an existential opportunity, reshaping industries and redefining work itself. This eye-opening conversation will change how you see the future of business. See omnystudio.com/listener for privacy information.

Embracing Purpose and AI with Carla Hassan

44 min

Carla Hassan discusses the transformative power of  AI in marketing and the crucial role of purpose and creativity amidst rapid technological change. Learn how she's leading JPMorgan Chase with a forward-thinking approach, blending heart and science for lasting connections. See omnystudio.com/listener for privacy information.

The NFL’s Marketing MVP: Tim Ellis on Big Plays and Bold Moves

42 min

From Super Bowl commercials to global fan engagement, Tim Ellis is reshaping how we experience the NFL. The league’s CMO joins Possible Now to talk about bringing football to new audiences, how digital platforms are changing the game, and why storytelling is at the heart of great marketing.Whether you're a marketer, a football fanatic, or just love a great behind-the-scenes story, this is a conversation you won’t want to miss. See omnystudio.com/listener for privacy information.

Kicking Off Big with Michael Kassan

32 min

For the premiere of Possible Now, Michael Kassan dives into bold predictions on AI, the future of marketing, and building 3C Ventures. Hear why strategic connections and creativity drive the next wave of industry transformation. See omnystudio.com/listener for privacy information.

Introducing: Possible NOW

1 min

In the Possible Now podcast, host Christian Muche, Global President and Co-Founder of POSSIBLE, explores the bold ideas shaping the future of marketing, culture, and technology. This isn’t just another business podcast—it’s a deep dive into breakthrough innovations and the visionary leaders redefining the game like Michael Kassan, Tim Ellis, Carla Hassan, and many more! Each episode unpacks leadership lessons, fearless decision-making, and the bold moves driving change. No limits. No boundaries. Just big ideas and fearless action.  Subscribe now and start listening March 13th—because when it comes to the future, anything’s possible! See omnystudio.com/listener for privacy information.

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