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Pippa Goulden

PR Made Simple

A Marketing , Business and Entrepreneurship podcast

#184 in Marketing · 🇬🇧
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About the show

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.   PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR.  In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.   Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

Newest episodes

82. PR Success Story: Deep work, owning your authority and claiming the opportunities that are rightfully yours with Rachel Cashman

48 min

What happens when an experienced founder decides to own her authority, fully and on her own terms? In this episode of PR Made Simple, Pippa Goulden talks to her 1-2-1 client Rachel Cashman about how she uses PR to build authority as an expert in leadership and psychological safety, from press coverage to pitching journalists, building media relationships and creating thought leadership through her own podcast and white paper. Rachel is the founder of The Fearless Facilitator Method® and the person organisations call when they have a conversation they cannot have themselves. With over 20 years working inside the NHS, government, defence and the private sector, she’s become one of the most distinctive voices on leadership under pressure, psychological safety and what happens when nobody in the room will say the thing everyone is thinking. Rachel has worked closely with Pippa in her 1:1 Authority Accelerator this year, and she practises what she preaches. She’s deliberate about exactly where she wants her voice heard, confident turning down what isn’t right, and fast to claim the opportunities that are. In this episode they discuss: The tipping point: why “how are they in that magazine?” finally got her to actWhy the deep work up front, getting clear on what she wants to be known for, made every decision since fasterThe media training that means she’s never fazed by a microphonePattern spotting: how to find PR angles in sensitive client work without exposing a clientHow to pitch journalists and build media relationships as equals, including the cold pitch that led to a meetingWhy her proudest PR wins will never appear on her websiteOwned Authority: how her podcast hit number 8 in the Apple business charts and why her white paper does the filtering for herHow PR sharpened her whole business strategy, and why clients are now budgeting to bring her in for 2027Building authority before launching her new psychotherapy service Find Rachel Cashman here: Website Fearless Dive...

81. You Can't Buy Authority: Why Pay to Play PR Doesn't Work (And What Does)

19 min

You can't buy authority. But you can absolutely build it. A row has kicked off in the US coaching world after speakers paid $25k each to appear at an event and say they didn't get what they were promised. In this episode, Pippa Goulden looks past the drama at the bigger question: should you ever pay to speak, be featured or be booked? And if not, what actually builds the kind of authority that grows your business? In this episode: Why pay to play stages don't work for the speaker, the host or the audiencehow pay to play is showing up in different ways - and what the alternatives are for you How one unpaid talk turned into £40k and countingThe biggest PR myths, and why they're holding you backWhy PR shouldn't sit separately from the rest of your marketing What a launch really looks like when reputation does the heavy liftingLet's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

80. PR Success Story: From Get Known to panels, partnerships and building reputation with Emma Post, co-founder NE Family Law

32 min

This week Pippa Goulden is joined by Emma Post, co-founder of NE Family Law and a Resolution accredited specialist family solicitor and mediator with 18 years' experience. Eighteen months ago, Emma joined Get Known with no idea where to start with PR. The six-week sprint gave her the foundations: her positioning, her plan, and a clear sense of what PR was actually for. From there she spent six months in Pippa's 1:1 Accelerator and is now a member of her DIY PR Membership. She's still building on that groundwork today. Emma came into PR thinking it meant press, TV and her face everywhere. She has since built a reputation across panels, podcasts, industry writing, local community work and a collaborative events series. None of it required her to share a single client's story. In this episode: Why Emma set up her own firm after COVID, and what changed when she stepped into the founder roleThe moment PR stopped feeling vain and started feeling like purposeHow Get Known gave her a plan she still goes back to when she needs to refocusHow she spreads her PR across three audiences: the legal industry, clients and referral networksFinding time for PR when it comes in peaks and troughsTurning down quick-hit press opportunities to protect client confidentialityWhy PR is a slow burn, and why so many founders give up too soonWhat's next for Emma: panels, a webinar series, a podcast series and growing the team Find out more about Emma: Website LinkedIn Link for Emma's Webinars: https://ne-familylaw.co.uk/about/webinars/Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence yo...

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All episodes

82. PR Success Story: Deep work, owning your authority and claiming the opportunities that are rightfully yours with Rachel Cashman

48 min

What happens when an experienced founder decides to own her authority, fully and on her own terms? In this episode of PR Made Simple, Pippa Goulden talks to her 1-2-1 client Rachel Cashman about how she uses PR to build authority as an expert in leadership and psychological safety, from press coverage to pitching journalists, building media relationships and creating thought leadership through her own podcast and white paper. Rachel is the founder of The Fearless Facilitator Method® and the person organisations call when they have a conversation they cannot have themselves. With over 20 years working inside the NHS, government, defence and the private sector, she’s become one of the most distinctive voices on leadership under pressure, psychological safety and what happens when nobody in the room will say the thing everyone is thinking. Rachel has worked closely with Pippa in her 1:1 Authority Accelerator this year, and she practises what she preaches. She’s deliberate about exactly where she wants her voice heard, confident turning down what isn’t right, and fast to claim the opportunities that are. In this episode they discuss: The tipping point: why “how are they in that magazine?” finally got her to actWhy the deep work up front, getting clear on what she wants to be known for, made every decision since fasterThe media training that means she’s never fazed by a microphonePattern spotting: how to find PR angles in sensitive client work without exposing a clientHow to pitch journalists and build media relationships as equals, including the cold pitch that led to a meetingWhy her proudest PR wins will never appear on her websiteOwned Authority: how her podcast hit number 8 in the Apple business charts and why her white paper does the filtering for herHow PR sharpened her whole business strategy, and why clients are now budgeting to bring her in for 2027Building authority before launching her new psychotherapy service Find Rachel Cashman here: Website Fearless Dive...

81. You Can't Buy Authority: Why Pay to Play PR Doesn't Work (And What Does)

19 min

You can't buy authority. But you can absolutely build it. A row has kicked off in the US coaching world after speakers paid $25k each to appear at an event and say they didn't get what they were promised. In this episode, Pippa Goulden looks past the drama at the bigger question: should you ever pay to speak, be featured or be booked? And if not, what actually builds the kind of authority that grows your business? In this episode: Why pay to play stages don't work for the speaker, the host or the audiencehow pay to play is showing up in different ways - and what the alternatives are for you How one unpaid talk turned into £40k and countingThe biggest PR myths, and why they're holding you backWhy PR shouldn't sit separately from the rest of your marketing What a launch really looks like when reputation does the heavy liftingLet's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

80. PR Success Story: From Get Known to panels, partnerships and building reputation with Emma Post, co-founder NE Family Law

32 min

This week Pippa Goulden is joined by Emma Post, co-founder of NE Family Law and a Resolution accredited specialist family solicitor and mediator with 18 years' experience. Eighteen months ago, Emma joined Get Known with no idea where to start with PR. The six-week sprint gave her the foundations: her positioning, her plan, and a clear sense of what PR was actually for. From there she spent six months in Pippa's 1:1 Accelerator and is now a member of her DIY PR Membership. She's still building on that groundwork today. Emma came into PR thinking it meant press, TV and her face everywhere. She has since built a reputation across panels, podcasts, industry writing, local community work and a collaborative events series. None of it required her to share a single client's story. In this episode: Why Emma set up her own firm after COVID, and what changed when she stepped into the founder roleThe moment PR stopped feeling vain and started feeling like purposeHow Get Known gave her a plan she still goes back to when she needs to refocusHow she spreads her PR across three audiences: the legal industry, clients and referral networksFinding time for PR when it comes in peaks and troughsTurning down quick-hit press opportunities to protect client confidentialityWhy PR is a slow burn, and why so many founders give up too soonWhat's next for Emma: panels, a webinar series, a podcast series and growing the team Find out more about Emma: Website LinkedIn Link for Emma's Webinars: https://ne-familylaw.co.uk/about/webinars/Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence yo...

79. Two Years On: The Talk that changed everything (and added £40k revenue)

18 min

Two years ago PR expert Pippa did a talk that changed everything in her business. Not because of the talk itself, but because of what she did before it, during it and after it. Two years on and Pippa is looking back at the impact that talk - and getting out of her own way - has had on her business.  The £40k revenue impact, the sixth Get Known cohort, Get Known Live in November, none of it exists without one decision to back herself. In this episode: - Why Pippa spent three years watching a speaking opportunity she knew was right for her and did nothing about it - The imposter syndrome, the eight outfits and what the build up to the talk was really like - The Peacock Feather Effect and what happens to your energy when you back yourself - How she turned one talk into two opportunities and the immediate impact on her business - Why she is taking the credit, not the speaking opportunity itself  - What two years of exercising the confidence muscle actually looks like Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

78. Steal My PR Strategy: What I'm Actually Focusing on in Q3 and Q4

26 min

PR Expert Pippa Goulden is back after the summer and hitting September at full speed. In this episode she takes you behind the scenes of her own PR strategy for Q3 and Q4, what she is actually doing, why she is doing it and what you can take for your own business. And whether you have a launch coming up or not, this one is for you. Because the opportunities you want in 2027 start with the work you do now. In this episode: - Why strategic PR is never reactive and why your 2027 opportunities need to be planted now - The specific PR routes Pippa is focusing on this quarter and why they work - Why in person events are non-negotiable and what happened at Ideas Fest - The daily pitching challenge she set herself in September and what she has learned so far - The post-it note story that perfectly explains why the no is almost never about you - Why the buyer journey has changed and what that means for your business right now Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

77. Stop the Hamster Wheel, I Want to Get Off (if you're having a meh August, this one's for you)

16 min

August has felt a bit meh. And PR strategist Pippa Goulden is willing to bet she is not the only one. In this episode Pippa gets honest about what happens when high achieving women slow down, why the antsy feeling is not a sign something is wrong and what she has actually been building in the background while the content hamster wheel has felt heavier than ever. This one is for the founder who is exhausted from performing for the algorithm and ready to do the work that actually lights her up. In this episode: - Why the meh feeling in August is actually really important information and what it is trying to tell you - The moment that reminded Pippa exactly why she does what she does - Why busy is not the same as strategic and loud is not the same as effective - What Pippa has actually been building this summer while her Instagram content has been quieter, including a private podcast that just hit number 22 in the podcast charts - Why the gap between where you are now and where you want to be is smaller than you think - And what it actually looks like to build momentum somewhere the algorithm cannot see If you have been feeling flat, a bit lost or like everyone else is powering ahead while you are standing still, this episode is for you. 🚀 Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

76. Success Story: Clarity, community and building confidence in Getting Known for what you do with growth strategist Lauren Mucklow

34 min

This week PR expert Pippa Goulden is joined by Lauren Mucklow, co-founder of What She Said, a growth ecosystem supporting female service-based business owners from solo founder right through to scale-up.  Lauren joined Get Known (Pippa's six-week signature PR sprint) and has since become a member of her DIY PR membership, so this episode is a proper look at what it's actually like to do your own PR when you run a growing business, plus what Lauren sees over and over again when she works with founders on scaling. In this episode:: Why Lauren invested in her own PR, and how thinking about her own buying behaviour (know, like, trust) shaped that decisionThe mindset shift that comes with seeing yourself as an equal in the room, and why so many founders apologise for taking up space instead of pitching for itWhat's actually moved the dial for What She Said since doing their own PR: new audiences, more credibility, and content that gives her a point of view instead of shouting into the voidWhy positioning has to come before content, not the other way round, and how founders often start with "what do I post today" instead of "what do I want to be known for"Building a female founder community both online and in person in the North West, and why she's now taking events to more UK cities including Edinburgh and LeedsWe also talk about Get Known In A Day coming to the North West in January 2026 -watch this space! Connect with Lauren on LinkedIn Instagram and her website  Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a lo...

75. Are You Having a Flock Summer? Why Following the Herd is Keeping You Stuck

13 min

Forget brat summer. This year it is the summer of the sheep. Small biz PR expert Pippa Goulden has been watching something happen across social media that has been making her genuinely twitchy. The Yap challenge. Butter yellow content. Social media templates taking over everyone's feeds. And a growing sense that everyone is starting to look, sound and say exactly the same thing. In this episode Pippa names the flock effect, why it is happening and why it matters far more than just aesthetics for your business growth strategy. In this episode: - The trends filling Pippa's feed this summer and why they are making her question whether founders are focusing on the right things - Why The Flock Effect happens and the specific factors making it worse right now - Why visibility and authority are not the same thing and which one actually grows your business - What AI search means for founders who are still putting all their eggs in the Instagram basket - What the founders who will look back on 2026 feeling proud are doing differently right now Plus Pippa's honest confession about the post she knew was not going to land even as she was posting it. Stop following the flock. Send the f*cking email. Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

74. The Rebellious Leader: Mills Gray on PR, Book Launches and Finding Your Lane

41 min

Mills Gray is a business strategist, NLP practitioner, speaker and author of The Rebellious Leader. She helps successful women build businesses that create more capacity, more predictable income and less dependence on them as the operating system. In this episode Pippa and Mills talk about her brand new book (out this week!) the PR behind it and why doing things the way you think you should rarely works. In this episode: - What made Mills write The Rebellious Leader and why it is not like any business book you have read before - Why every time you do something because you think you should, you lose a little bit of yourself - The difference between being scared of something and it simply not being aligned with you - How Mills has approached the PR for her book launch and what she has learned - Why your book is not your PR hook and what actually is - The passive visibility trap in action and why being specific changes everything Buy The Rebellious Leader here Find out more about Mills here Follow her on Insta here Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

73. It's July. Your Christmas PR Starts Now.

16 min

It's July. Which means in PR land, Christmas has already started. Pippa has been doing Christmas PR for over two decades and this will be her sixth Xmas inside The PR Set. In this episode she is not giving you the standard checklist. She is telling you what actually makes the difference between the founders who look back on Q4 feeling proud and the ones who wish they had started earlier. In this episode: - Why Christmas PR creates opportunities you could never have planned for, including the member who went from the Daily Telegraph to BBC Morning Live - Why 2026 is different and why starting now is your competitive advantage - The number one rule of Christmas PR at The PR Set and why you shouldn't put all your eggs in the Christmas Gift Guide Basket  - What Pippa would actually do if she were starting her Christmas PR today - The five step practical plan to get you from now to a brilliant Q4 Your Q4 self is going to be very grateful you listened to this in July. Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

72. Done Waiting: Your Six Month PR Plan for the Rest of 2026 (Part 2)

18 min

We are halfway through 2026 and if PR has been sitting on your to do list since January, this episode is your wake up call. In part two of this two part series, small biz PR expert Pippa Goulden gets practical. This is the going forward episode. The one that takes everything from last week's reflection and turns it into a real plan you can actually act on. In this episode: Why summer is actually one of the best times to be doing your PR and why most founders get this wrong The three things keeping you stuck right now and how to move past them Your five step six month PR plan to finish 2026 having genuinely moved the dial Why PR is no longer a nice to have and what AI search means for your business right now. Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

71. PR's Having a Moment: What's Actually Working in 2026 (Part One)

13 min

Six months into 2026 PR Expert Pippa Goulden is taking stock of what she is seeing across the founders she works with, and the picture is clear. The ones getting real results are not the ones who have cracked the algorithm. They are the ones building authority intentionally and strategically. In this episode, part one of two, Pippa shares what is actually working right now, the real results happening inside her membership and with her one to one clients, why PR is genuinely having a moment, and why AI search is changing everything for small business owners. In this episode: Real results from inside the PR Set membership and the one to one Accelerator Why AI search is making earned media more important than ever The common thread across every founder getting results right now Why visibility and authority are not the same thing and which one actually moves the dial Next week: Part Two, what to focus on in the next six months to Get Known for what you do. Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

70. The Passive Visibility Trap (and Why It's Keeping You Stuck )

15 min

In this episode PR expert Pippa Goulden talks about the passive visibility trap that so many female founders have fallen into and something that she has been watching build for month.  Visibility has become the buzzword everyone is chasing, but most people are doing it passively, waiting to be noticed, hoping for introductions, asking the room for contacts instead of taking direct, proactive action themselves. In this episode Pippa names the passive visibility trap, gives a four question audit to help you spot whether you are stuck in it, and shares her four step shift from passive visibility to proactive authority building. In this episode: - Why so much "visibility work" is actually performance rather than progress - The real difference between visibility activity and authority building activity - A four question audit to check if you're stuck in the passive visibility trap - The four steps to move from passive to proactive - Why specificity is the thing that makes a pitch actually land Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

69. PR Success Story: How PR Works as a Core Growth Strategy with Carly Corrigall

37 min

Carly Corrigall is a personal trainer and coach for women in midlife. A former solicitor, she made the leap into fitness after her own experience with the gender health gap postpartum and has built her business around women who want to feel strong, capable and fit in their 40s and beyond. She is also one of Pippa's DIY PR members and has built an authority ecosystem that genuinely works for her business. Journalists now approach her. Family members recognise her advice before she has even told them about it. And her PR has become a real growth strategy for her business rather than a nice to have. In this episode we discuss: - How Carly's PR has helped her build trust in a saturated and increasingly sceptical fitness market - Why being discerning about what she says yes to has made her PR work harder - What happened the time she shared a personal story on a controversial topic and how she handled the comments - Why niching down, then evolving that niche, has made her business stronger not smaller  - What it actually feels like when journalists start coming to you Find Carly at  https://www.clcfitness.co.uk/ https://www.instagram.com/carlycorrigall Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

68. Confidence and PR: What I Got Wrong

17 min

For years PR expert Pippa Goulden thought confidence was a byproduct of doing PR work. The nice thing that happened after the results came in. Preparing for a talk on visibility and confidence made her realise she had it completely the wrong way around. In this episode Pippa shares why confidence is not the destination but the thing that grows through doing the work. And why waiting to feel ready is the trap that keeps brilliant founders invisible. In this episode: Why confidence is a muscle not a feeling Why clarity is the biggest confidence accelerator Pippa has seen The founders who are building confidence fastest and what they are doing differently Why the nos matter just as much as the yeses And the real reason you need to send the f*cking emailLet's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

67. PR's ROI: It's Not What You Think

18 min

A common question is how you measure the impact of PR and in this episode small business PR expert Pippa deeps dives into the data, as well as the non-tangible impact that's harder to measure but makes it so worthwhile.  In this episode we cover:  - The real tangible results PR has created for Pippa's clients and members, from Liberty stockists to £40k keynote talks to John Lewis Christmas campaigns  - Why PR is actually more measurable than you think and how to track it in your own business  -Why AI search is changing everything and why your PR activity today is feeding it for years to come  - Why PR builds momentum in a way paid ads never can  - All the results you cannot put in a spreadsheet but that change everything anyway Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

66. What happens when you send the f*cking email: a real story

11 min

This week PR expert Pippa Goulden takes you through what happened when one of her 1:1 Accelerator clients was contacted by two major journalists in the same week. She didn't pitch them. They came to her.  Pippa shares exactly how it happened, what it took to get there, and what it means for you. In this episode: Why strategic PR builds momentum even when you can't see it happening  What journalists actually care about (it's not your follower count)  The moment everything shifts and opportunities start coming to you Why you need to send the f*cking email. Now. p.s. sorry for the swears!  Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

65. Storytelling and Your PR (and why it's not what you think it is)

18 min

Small business PR strategist Pippa Goulden tackles the word that stops founders in their tracks: Storytelling and reframes what it actually means in the context of PR and authority building. In this episode: Why storytelling doesn't mean oversharing or being dramaticThe real reason PR doesn't work, and how storytelling is usually at the heart of itHow to work out what stories to tell (and where to find them)Why your boundaries always come first and why no PR is better than bad PRLet's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

64. Knowing What You Want To Get Known For: The positioning piece that changes everything

16 min

Small business PR strategist Pippa Goulden tackles the one thing she sees holding founders back more than anything else: not knowing what they want to Get Known for. In this episode: Why this isn't just a beginner problem, even six and seven figure founders struggle with thisWhat unclear positioning is actually costing youThe mindset that stops founders putting a stake in the ground (and why the fear is wrong)How to work out what you want to Get Known forWhy positioning and authority building go hand in handLet's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

63. Not all PR is Good PR: How To Focus On What Actually Works For Your Business

13 min

Most founders think more PR equals better results. It doesn't. In this episode Small Biz PR expert Pippa Goulden breaks down why unfocused PR wastes your time, your money and your confidence,  and how two simple questions can transform your entire approach. In this episode: Why spray and pray PR never works (and why agencies do it anyway) The two questions that should sit behind every PR decision you make How to assess any opportunity before you say yes The real reason your PR isn't moving the needle What strategic PR actually looks like in practiceLet's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

62. What's working? Q1 reflections and what I'm taking into the rest of 2026

18 min

Small business PR strategist Pippa Goulden shares her Q1 reflections: what she's seeing working in her own business and in the businesses of the founders she works with, and what that means for the rest of 2026. In this episode: What's not working anymore, and why doubling down on it isn't the answerWhy playing the long game is the strategy that's actually paying off right nowThe authority ecosystem in action, and why being seen in multiple places changes everythingWhy owned authority moves are working when everything else feels harderWhat the founders getting the best results all have in commonAnd how to take these learnings into the rest of 2026  Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

61. The PR you're already doing (without even knowing it)

9 min

Think you don't do PR? Think again. In this episode Pippa makes the case that most established founders are already doing PR -  they just don't know it, aren't calling it that, and definitely aren't making it work hard enough for them. In this episode: What PR actually is (and why it's nothing like what most people think)The PR activities you're probably already doing without realisingWhy amplification is the piece most founders forget and where the real opportunity isWhy this work matters more now than ever: the trust recession, AI search and the authority gapWhat to do right now to start making what you've already built work harder for youLet's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

60. Beyond Press Coverage: The Real Business Impact of Strategic PR

19 min

The last few episodes we've talked about what's holding you back. Today we're flipping it. Because PR and authority building IS working -  and I've got the evidence to prove it. In this episode Pippa dives into what's actually changing for the founders who are making PR a core part of their growth strategy. Not the theory. The real, practical business impact-  that goes far beyond a bit of press coverage.  In this episode: Why buying has slowed but the tactics that are working with clients What Pippa is seeing across her DIY PR members, Get Known cohort and 1-2-1 Accelerator clients right nowThe real business impact of doing this work  - from discovery calls that become a formality to content that finally cuts throughWhy social media is your shop window, not your whole strategyHow to get started without overwhelming yourselfUse the code SPRING15 to get 15% off my DIY PR membership until Tuesday 31st March https://www.theprset.com/offers/SkzdLWcQ/checkout Interested in my 1-2-1 Accelerator? Book a discovery call with me here: https://calendly.com/theprset/discovery-call Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

59. How I turned two PR opportunities into months of authority and credibility (and how you can do the same)

18 min

How I turned two strategic PR opportunities into months of authority, content and credibility (and how you can do the same) Most people think PR is one and done. You get press coverage, you post about it, you move on.  But the founders getting the best results from their PR? They're doing something completely different. In this episode I'm sharing two real examples from my own business — a speaking gig at Top Drawer that I'd put off pitching for three and a half years, and a piece I wrote for Startups magazine that I pitched with really specific strategic intention going into 2026. Both are still working hard for me now. I'm also walking you through the exact process: How to get clear on what you want to get known for before you pitch anythingHow to identify the right opportunities for your business (not just any opportunities)How to pitch with an angle that lands - and then send the f*cking emailHow to amplify what you get so it keeps working long after the moment has passedBecause this isn't luck and it isn't complicated. It's a process, and once you know it, it becomes a lot easier. Here's a link to the StartUps article - https://startupsmagazine.co.uk/article-why-founders-need-prioritise-authority-over-visibility-2026 And get your ticket for The Authority Workshop here https://www.theprset.com/authority-workshop Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.t...

58.Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You)

18 min

Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You) Your ideal clients aren't making buying decisions from your Instagram anymore. They're doing their research. They're deep diving. They're looking for proof you're the real deal. In this episode, I share what happened when I needed to sort my dodgy back - and the full vetting process I went through before handing over my money. Spoiler: it's exactly what your clients are doing right now. If you're visible but not converting the calibre of clients you want, you've got an authority gap. And this episode shows you exactly how to close it. We cover: Why visibility and authority aren't the same thing (and why this matters more than ever)The real research process premium clients go through before they bookWhy you're actually way more qualified than you think - at every revenue levelWhat journalists and PR gatekeepers are genuinely looking forHow to build the authority infrastructure your clients need to find you Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

57. PR Success Story: Purpose, Positioning and Building Authentic Authority with Leadership Coach Nicola Pye

39 min

If you've ever wondered whether doing the work on your PR actually makes a difference to your business, this episode is your answer. Nicola Pye is The Leadership Coach and People Person who works with founders and senior leaders of purposeful businesses. After 20+ years at EY she set up on her own and has had a pretty incredible year, launching her own thought leadership initiative The Purpose Papers, hosting a VIP launch event, landing keynote speaking gigs, national press coverage and winning a small business award.  In this conversation we talk about how getting really clear on your positioning and building "authentic authority" has transformed how her ideal clients find her -  and how they arrive already knowing they want to work with her before they've even had a discovery call. Nicola did my 1-2-1 Accelerator programme for six months and is now part of my DIY PR membership  We cover: Nicola's thought leadership work and how this has created so many opportunities for her business The VIP launch event that terrified her -  and why it was one of the best things she's ever doneHow she landed a national press opportunity on day one of joining my DIY PR membershipWhy your existing network is your biggest PR assetThe honest reality of a tough business year and why building foundations mattersFind out more about Nicola: https://www.nicolapye.com/ https://www.linkedin.com/in/nicolapye/ https://www.instagram.com/nicolapye.theleadershipcoach Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on inst...

56. The One Thing Stopping You From Getting Known as THE Expert

10 min

In this episode Small biz PR strategist Pippa Goulden looks at the key thing that's holding you back from positioning yourself as a go-to expert in your industry and building your authority.  In this episode: Why the real barrier to authority isn't credentials or strategy - it's internalWhat it's costing you every week you don't position yourself as THE expertThe shift that changes everything (and why it's 80% of the battle)What "deciding you're the authority" actually looks like in practiceThis is the previous episode I reference that talks about why Authority is more important than Visibility here Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

55. The 3 Things That Stop You Hitting Send (And How To Push Through Them)

12 min

You know what you should be doing. You've written the pitch. Edited it seventeen times. And it's still sitting in your drafts. The people getting those opportunities? They're not braver than you. They're not more qualified. They're just hitting send. In this episode: Thing 1: Imposter syndrome (and why everyone feels it)Thing 2: Perfectionism (there is no perfect pitch)Thing 3: Fear of rejection (what if they say YES?)The thing stopping you isn't that you're not ready. It's fear dressed up as logic. Think about one pitch you've been putting off. One email sitting in your drafts. And send it today. Not tomorrow. Not when it's perfect. Not when you feel braver. Today. Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

54.Beyond The Algorithm: How To Use PR To Actually Grow Your Business

13 min

Feeling stuck in your Instagram bubble? Exhausted from the content hamster wheel? You're not alone. I just looked at where my revenue actually came from this month so far. Only 20% was from Instagram and Meta ads. The rest came from everywhere else - PR, networking, referrals, workshops. We've put all our eggs in the Instagram basket. But what worked 5 years ago doesn't work anymore. The algorithm changes, your reach drops, and you're stuck talking to the same people over and over again. Here's what actually grows your business: Building authority beyond your own channels. Getting featured on podcasts. Being quoted in articles. Speaking at events. Reaching NEW audiences who've never heard of you before. Instagram is ONE channel. It shouldn't be your ONLY channel. In this episode: Why 99% of businesses are struggling with Instagram (it's not just you)Where my clients actually come from (the real data)How to break out of your bubble and reach new audiencesWhy authority beats audience size every timeStop putting all your eggs in the Instagram basket. Build authority. Get known beyond the algorithm. Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

53. PR Success Story: Getting Known by Doing What Actually Works with Caroline Copp

36 min

Small Biz PR strategist Pippa Goulden sits down with wellness business coach and Get Known alumni Caroline Copp to discuss why waiting to be discovered doesn't work, how to build your profile strategically (without doing ALL the things), and why sending the email is the only thing standing between you and the opportunities you want. Connect with Caroline: https://www.carolinecopp.co.uk/ https://www.instagram.com/carolinecopp/ https://www.carolinecopp.co.uk/scaling-wellness-podcast Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

52. How to make 2026 the year you get known: Your new year pep talk on making it happen this year

11 min

You've set the intentions. But you're fed up watching others get the podcast interviews, speaking gigs, and press features while your pitches sit in drafts. Small business PR strategist Pippa Goulden shows you how to actually make it happen in 2026. Three steps to get known: Make the commitment - this is core business strategy, not a nice-to-haveGet clear on THE thing you want to be known for (not everything - THE thing)Take messy action - send the email, make the pitch, take the first stepIn 2026, authority and trust are everything. PR gives you third-party validation that builds credibility faster than any social media post. Stop waiting to be asked. Make 2026 your Get Known year. Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

51. PR Success Story: Sky News, Award Wins, Book Launches & Building Credibility Through Collaboration with Dani Seatter

33 min

PR expert Pippa Goulden chats to award-winning children's author and Eco-Able founder Dani Seatter about how she's used DIY PR to transform her business  landing features on Sky News, winning multiple awards and creating impactful campaigns that are changing lives. What You'll Learn: How Dani landed a Sky News interview through strategic timing and persistenceWhy collaboration is the secret weapon for small business PRThe truth about awards: How to choose the right ones and why the application process is valuable even if you don't winBook launch PR strategy: Why you need to start building your profile months (not weeks) before publicationThe power of "dancing on other people's dance floors" through charity partnerships and expert collaborationsHow to create newsworthy campaigns around awareness weeks and national curriculum changesWhy small PR wins matter just as much as the big ones and how they build momentum over timeFind Dani at https://eco-able.co.uk/ https://www.instagram.com/eco_able https://www.linkedin.com/in/danielle-seatter-ec0/ https://eco-able.co.uk/eco-childrens-books/bereavement-book-campaign/ Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

50. Your 2026 Business Vision: Finding the Magic, Momentum & Joy with Caroline Britton

34 min

Welcome to 2026!   Coach and magic maker Caroline Britton is back by popular demand (her first episode is still one of my most downloaded!) to help us kick off the new year with clarity, purpose and a plan that actually feels good. In this episode, we dive deep into: Setting Your 2026 Business VisionGetting Uncomfortable (in the Best Way)Building Real AuthorityHow to make this your best, most magical year yet in your business This is the year of expansion, momentum, and new beginnings. Find Caroline at  https://www.caroline-britton.com/ https://www.instagram.com/carolinebrittoncoaching Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

49. My Most Successful Year Yet: What's Coming With Me into 2026 & What's Staying Behind

18 min

The Honest Truth: What I'm Taking Into 2026 (And What I'm Leaving in 2025) This isn't just a highlight reel. It's the warts-and-all truth about my most successful year yet - the brilliant highs, the messy middles, and the hard lessons I'm not repeating. Here's exactly how putting on my big girl pants transformed my business (and bank balance). In this episode, I'm getting real about: - The breakthrough moment - Why stepping up and getting properly known (not just good at what I do) changed everything  - The income truth - How I hit my full annual target 4 months early and why alignment with my audience was the secret-  -  What actually worked - Pitching for scary opportunities, backing myself differently, and finally walking the walk I've been teaching -  What I'm leaving in 2025 - Money mindset mistakes, being too formulaic, and giving Mrs Doubtfire way too much airtime  - What I'm taking into 2026 - Big girl pants energy, more fun, better support, and a whole lot of courage Here's what I learned: Every single breakthrough came from doing the things that scared me. Not the comfortable stuff. Not the "should do" strategies. The scary stuff that pushed me out of my comfort zone. The bottom line? When you properly align with your audience, back yourself, and step into being known for what you do - your confidence changes, your opportunities change, and yes, your bank balance changes. Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for...

48. PR Success Story: This Morning, a Book Launch and Building Authority as the Industry Go-To with Clinical Psychologist Dr Anna Colton

39 min

Dr Anna Colton is a leading clinical psychologist, author, podcaster, media consultant and This Morning regular.  She's also one of Pippa's 1-2-1 Accelerator clients.  In this conversation PR expert Pippa Goulden and Dr Anna look at what it takes to build authority in your field - the messy bits, the wobbles and why saying yes before you're ready is the only way forward.  What we discuss: Why sending the f*****g email (even with zero expectations) opens doors you can't imagineHow Dr Anna went from ambivalent NHS psychologist to regular This Morning expert via drama school The truth about building authority: it's incremental, it's uncomfortable, and it compoundsWhy being responsive beats being perfect every single timeWhat actually happens when you stop treating PR as optional and bake it into your business strategyThe wobbles successful people have (spoiler: they're constant) and why they keep going anywayFind Dr Anna at  https://www.dranna.co.uk/ https://www.instagram.com/drannacolton/ And find her very brilliant book here  https://www.amazon.co.uk/How-Talk-Children-About-Food/dp/1785120557 Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

47. Breaking Up With the Algo: How to Use PR to Grow Your Business in 2026

15 min

Tired of being held hostage by Instagram's constant algorithm changes? It's time for a different approach. In this episode, PR expert Pippa breaks down why algorithm dependency is keeping your business small and what to do instead. She shares how the biggest moments of growth in her own business came from PR opportunities - not Instagram posts - and reveals how members are using strategic PR to land on Sky News, get stocked in John Lewis and the V&A, publish books and become go-to experts in their fields. This isn't about abandoning social media. It's about building an integrated strategy where Instagram maintains your business while PR actually grows it. In this episode: Why our relationship with Instagram has become unhealthy (and what to do about it)The joy that comes from brilliant PR opportunities vs. checking your reach dailyReal member wins: Dani on Sky News, Priya in National Trust and John Lewis, Sarah as the go-to EFT expertHow to build a business that isn't dependent on one platform's algorithmWhy starting your PR in December sets you up for momentum in 2026Ready to break up with algorithm dependency? Let's do this. Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

46. The Visibility Myth (And What Successful Business Owners Focus On Instead)

11 min

You're showing up. You're putting yourself out there. People see you. But are they remembering you? Are they converting into clients? Are you being known as THE go-to expert in your field? In this episode, PR expert Pippa Goulden debunks the visibility myth that's keeping established business owners stuck. Because here's the truth: being seen isn't enough. Visibility doesn't build the reputation and authority that converts high-level clients and customers and opens doors. If you're brilliant at what you do but somehow not being recognised as THE expert—this episode is for you. What You'll Learn: Why being seen isn't the same as being known for what you doThe visibility myth (and why it's keeping you stuck)What actually builds reputation and authority that converts clientsWhy third-party credibility works faster than any amount of visibilityHow to move from "people see me" to "people seek me out"Real examples of business owners who've made the shiftLet's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

45: PR Success Story: Lauren O'Donnell on profile building, story-telling and taking Oatsu from her Mum's kitchen to Selfridges and Ocado

34 min

What happens when you quit your corporate job, move back in with your mum, and start making overnight oats in her kitchen? If you're Lauren O'Donnell, you build a nationally-stocked brand using the power of storytelling and strategic PR. In this episode, Lauren shares how she: Transformed handwritten-label pots into a product stocked in 650+ Holland & Barrett stores, Ocado, and SelfridgesSecured a Channel 4 TV ad (beating 2,000 other applicants)Raised 250% of her crowdfunding target using LinkedIn and video contentGot featured by Meta alongside Dragon's Den star Steven BartlettBuilt her founder profile to attract retail buyers, investors, and press coverageFind Lauren On LinkedIn  https://www.linkedin.com/in/lauren-o-donnell-2a513a49/ http://oatsu.co.uk And don't forget you can try my DIY PR Membership just £1 for 14 day trial until Friday 21st November  https://www.theprset.com/DIY-Membership Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

44. What To Do Now: How To Get Known In 2026

14 min

Ready to make 2026 YOUR year? In this episode, Pippa Goulden gets real about why waiting until January to work on your PR strategy is costing you opportunities right now. If you've spent 2025 feeling frustrated—knowing you should be pitching yourself, landing podcast features, and securing speaking gigs, but defaulting to endless Instagram content instead—this episode is your wake-up call. In this episode, you'll discover: Why the "I'll start in January" mindset is keeping you stuckThe compound effect of PR (and why starting NOW gets you results in Q1/Q2)How to stop overthinking and start owning your expertiseThe difference between staying busy on social media vs. actually moving the needlePractical ways to make PR part of your everyday business routine (without it taking over)Why someone less qualified than you is landing the opportunities you wantYou're ready. The only thing standing between you and those PR opportunities is you. Pippa shares how she made this shift herself in October last year and the transformation it created in her 2025 business—plus details on her exciting new in-person PR strategy day happening January 14th in London. 2026 is just around the corner. Let's make it the year you finally step into the spotlight. Find out more about Get Known In A Day here: https://www.theprset.com/get-known-in-a-day Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at ww...

43. The Trust Recession And Your PR Advantage

21 min

Trust has bottomed out. People have been burned by gurus, courses that didn't deliver and "experts" who were making it up as they went along. The old ways of doing things aren't working in the same way anymore - you can't just post on Instagram and expect clients to roll in. But here's the thing: while everyone else is panicking about the trust recession, you can be building real, earned trust. And that's your biggest competitive advantage right now. In this episode, I break down: Why we're in a trust recession: The guru era fallout and why people have been burnedThe post-2020 shift and what's changed economically and culturallyWhy the traditional business growth tactics of the past 5 years are dyingThe AI factor making it harder to know what's realThe four ways PR builds trust when trust is scarce: Third party endorsement - why someone else saying you're good matters more than ever (and the psychology behind it)Building your personal profile so people feel like they know you before they hire youWord of mouth and recommendations - the most trusted form of marketing, especially nowHuman connection in an AI world - being provably human is your competitive advantageThis isn't just about visibility. It's about credibility. It's about building a reputation that actually means something when nobody's handing out their trust for free. The trust recession is real - but it's also your biggest opportunity if you're willing to do the work to earn it. Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on i...

42. PR Success Story: Ro Fielden-Cook On Finding The Right PR Routes, Boundaries and Storytelling

37 min

Ro Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's not trending audios). From being featured on Sophie Ellis-Bextor's podcast to winning national awards and securing a 6-page spread in Top Santé magazine, Ro shares how she's done her own PR with boundaries and strategy - and why learning to talk about your mission (not just your job title) is the skill that changes everything. In this episode: Why networking and "just sending the F*cking email" beats paid ads every timeHow to set PR boundaries that protect you (lessons learned the hard way)The moment Ro stopped saying "I'm just a PT" and learnt to talk about what she does and whyWhy awards gave her business and community credibility and morale boostWhat happened when Sophie Ellis-Bextor slid into her DMsConnect with Ro:  https://www.theshecollective.co.uk/ https://www.instagram.com/theshecollective_uk/ Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

41. PR Success Story: Emma Thomas - From Redundancy To Getting Known as a leading name in the menopause space

33 min

Ever wondered how to transform career upheaval into entrepreneurial success? Meet Emma Thomas, who turned redundancy into opportunity and built herself into one of the UK's leading voices in midlife and menopause. In this inspiring episode, Emma shares exactly how she's got known for what she does - from launching her top-25 ranked podcast "Middling Along" with a secondhand microphone to landing features in The Guardian and beyond. What you'll discover: Why Emma started her podcast despite thinking it was "ridiculous" - and how it opened doors she never imaginedHer strategic approach to guest selection and why she doesn't accept every pitchHow to use podcasting as a PR tool, not just marketingThe art of spotting trends and making your pitch about the bigger pictureHer refreshingly honest take on wearing multiple business hatsEssential advice for nervous first-time pitchersListen to Emma's Podcast Middling Along Here Connect with Emma on LinkedIn here Find out more about working her here Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

40. Send the F*cking Email: What happened in my business when I stepped up to Get Known

17 min

Pippa's getting personal - in this tell-all episode, PR expert Pippa Goulden is deep-diving into the decision that transformed her nearly 5-year-old business. In this episode, Pippa deep dives into what happened when she stopped fear running the show and how she landed a big industry speaking opportunity that's helped to transform her business.  Her biggest takeaway? "Send the f*cking email" - because how many times do we overthink reaching out to someone, convinced they won't want to hear from us?  Pippa shares the freeing truth that nobody cares about your business as much as you do, and that PR momentum works like a snowball rolling downhill. Once you get started and push through that sticky beginning phase, opportunities start compounding in magical ways. Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

39. Ready to Get Known? How To Step Out Of The Shadows and Build Your Personal Profile

20 min

You've been building in the shadows long enough. If you're brilliant at what you do but somehow invisible in your industry, this episode is for you. Small Biz PR Expert Pippa Goulden dives into why building your personal profile (not personal brand!) matters, what's really stopping you from stepping out, and most importantly, how to get started without feeling like a fraud. In this episode, you'll discover: Why "personal brand" and "visibility" are problematic terms that might be holding you backThe four big blockers keeping female entrepreneurs hidden (and how to overcome them)The business benefits of getting known - from the opportunity magnet effect to the peacock feather confidence boostHow to use storytelling without oversharing your private lifePractical first steps to start getting known for your expertiseSomeone out there needs exactly what you offer, but they can't find you because you're playing small. Time to change that. Ready to step out of the shadows? Pippa's Get Known Group Sprint starts in October - a 6-week action-focused program for ambitious female founders ready to position themselves as THE authority in their field. Find out more and jump in before the Early Bird Price runs out: https://www.theprset.com/get-known-autumn Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

38. Your September PR Reset: How To Use Back-To-School Energy To Build Momentum In Your Business

11 min

Ready to harness that back-to-school energy for your PR?  September is like New Year without the pressure - and it's the perfect time to get your PR strategy moving. In this episode small business PR expert Pippa Goulden gives her top tips on getting your PR started (or restarted)  Whether you're focused Q4 Christmas sales, or have one eye on 2026, Pippa gives her top tips on how to have a September PR reset Sign up for the wait list for Get Known here  Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

37. The Imposter Myth That's Keeping You Small (and what to do about it) with Leila Ainge

47 min

In this conversation, Pippa Goulden and psychologist, coach and business consultant Leila Ainge discuss the concept of imposter phenomenon, particularly among female entrepreneurs.  In this episode they discuss: - What Imposter Phenomenon is and what we can do about it - Comparison culture and how to navigate it (it's not what you think!) - The peer group paradox - The benefits of community and supportive environments  - Why action beats perfection and how joy can help to rewire your bring to help you celebrate your own successes If you're keen to step out of the shadows and get known for what you do but something's holding you back, have a listen to this episode and prepare to have everything you think about imposter "syndrome" turned on its head.  Find out more about Leila's work: LinkedIn https://www.linkedin.com/in/leilajaneainge/ Website https://www.leilaainge.co.uk Instagram https://www.instagram.com/leilaainge/ Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

36. The Summer PR Advantage: Why It's A Great Time To Keep Your PR Momentum Building

13 min

In this episode Small Business PR expert Pippa Goulden answers the question whether you should down PR tools over the summer or keep going (Spoiler alert: Keep going!) Discovery how to keep the momentum going, what opportunities there are for your business over the summer and tips on how to approach it.  Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

35. Want to be a Wildly Successful Woman? The Habits, traits and practices that you can steal for yourself

19 min

In this solo episode Small business PR expert Pippa Goulden is flipping the script on what it really takes to be seen, heard, and successful. This isn’t about pitching templates or press release hacks — it’s about the inner and outer habits of the wildly successful women she surrounds herself with (and how you can adopt them too). Expect equal parts mindset, real talk, and strategic action — all served up with Pippa’s signature warmth and honesty.  What You’ll Learn: The key habits Pippa sees again and again in the most successful female founders Why “just taking action” is the real game-changer — even if it’s messy How defining your own version of success helps you stand out in PR (and life) The art of not caring what other people think (and why that’s your superpower) How to position yourself with clarity so opportunities come your way Why systems and data don’t have to be scary (and can actually free you) Why doing it alone is not the vibe — and what kind of support to look for "None of these things require a big budget or years of experience. They’re just choices about how you show up." Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

34. PR & Ads: A Love Story - How They Work Together To Make Marketing Magic with Sophie Griffiths

39 min

Sophie Griffiths is a business growth strategist and Meta™ Ads expert known for helping impatiently ambitious women scale their business by growing an audience of super fans.  In this episode small biz PR expert Pippa Goulden talks to Sophie about how PR and ads work so well together and why an integrated approach is a must for your marketing strategy.  Pippa and Sophie discuss: - Why ads fail  - The PR & Ads Power Combo that builds trust and reach - How Sophie's built her own profile as a go-to expert in the space  - How to get started with ads  And if you want to find out more about Sophie's work: Connect with her on Insta hereHer Audience Builder Course hereFind out more about her Mini Mind here And her Mastermind (that I'm in and highly recommend) here(note these are aff links but I'd share with you anyway because I highly recommend Sophie if you want to up your ads game) Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

33. Your Six Month PR Pep Talk: How to Nail Your PR for the Rest of 2025

16 min

If PR is on your To Do list in 2025 and you've not quite got to it yet, then this is the episode for you. Small biz PR expert Pippa Goulden is here to call you out on your excuses and get you unstuck and taking action once and for all. She addresses common obstacles such as overthinking, prioritisation issues, and reliance on social media as the sole marketing strategy.  Pippa emphasises the importance of taking action and getting results that build credibility and trust with audiences.  The episode concludes with actionable steps for listeners to kickstart their PR journey and a special offer for her DIY PR membership. You can get a six month subscription to The PR Set for just £247 until midnight on **Friday 4th July** be quick! Find out more here https://www.theprset.com/DIY-Membership Let's work together: - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here 

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