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Lisa Bean

Produced

A Entrepreneurship , Business and Education podcast

#123 in Entrepreneurship · 🇬🇧
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About the show

For anyone wondering, “Is this really where I thought I’d be?” PRODUCED is about feeling stuck, starting again, finding your purpose and figuring out what you actually want from life. Honest conversations about mindset, purpose and producing what comes next.

Newest episodes

3 Tiny Business Habits That Make You Insanely Disciplined

11 min

But sometimes….you just can’t work any harder! So what if the secret to becoming insanely disciplined is NOT to work harder, wake up at 5am or sacrifice everything you enjoy? What if it’s something else entirely? In this episode of PRODUCED, serial entrepreneur Lisa Bean shares the 3 TINY habits that helped her triple revenue in 2026, without relying on endless hustle or burnout. - Free three-part audio series - into the mindset of the six figure entrepreneur: https://www.straightlinethrough.com/six-figure-philosophy/ - Being busy is not the same as building a successful business. You can be incredibly disciplined, work long hours, and tick off everything on your to-do list, but if you're focusing on the wrong projects, none of it will move you closer to your goals. It will just make you busier. So what’s the alternative? In this episode, you'll discover: 3 TINY habits to build sustainable discipline Why discipline isn't about suffering or working longer hours The difference between being busy vs. prioritising the projects that grow your business How to identify the exact projects that will move your business forward How to use deadlines and incentives to transform your productivity Why failure is part of the process - and how to bounce back faster Lisa also shares how one focused project generated 600 leads and five figures in sales, plus how a failed webinar became £20,000 in sales just seven days later. The goal isn't to do more. It's to get better at doing what matters. - Free three-part audio series - into the mindset of the six figure entrepreneur: https://www.straightlinethrough.com/six-figure-philosophy/ - Find out more about Lisa Bean: https://lisa-bean.com/ Explore Straight Line Through: https://www.straightlinethrough.com/ @lisabeanuk

Expert Accountant: What I've Learnt From Looking Inside 1,000 Businesses

31 min

If you've ever wondered why you're working harder than ever but barely breaking even, why your pricing feels wrong but you don't know how to fix it, or why you're scared to raise your prices even though you know you should, this episode is going to change the way you think about money in your business forever. Lisa sits down with Vicky, an expert accountant who's looked inside over 1,000 businesses and seen exactly what's working, what's not, and why 80% of business owners should be raising their prices right now. Vicky specializes in the pet industry, but the lessons she shares apply to every entrepreneur, freelancer, coach, consultant and small business owner who's ever felt like they're bringing in good money but still struggling to pay the bills. This conversation goes deep into what it really takes to price your services properly. You'll hear why copying your competitors guarantees you'll stay stuck. Why area doesn't dictate price, even though everyone thinks it does. Why turning over £140K doesn't mean you're making money. And why you need to stop apologising when you tell clients your prices are going up. Vicky shares the exact pricing model she uses with her clients, why most entrepreneurs are guessing instead of calculating, how your childhood shapes your money mindset, and what happened when she tried to launch an offer that nobody bought. This isn't about hustle culture or charging more just because you can. It's about understanding your numbers, knowing your value, and building a business that actually pays you what you deserve. In this episode, you'll hear: Why 80% of business owners should be raising their prices and how much room they actually have to increase The three numbers every business owner must know and why most people can't read their own accounts Why someone can turn over £140K but still struggle to pay their bills and what's actually happening there The biggest myths about raising your prices and why area doesn't dictate what you can charg...

You CAN Grow a Successful Business in a Difficult Economy

25 min

Don’t let the market pull you down. Don’t let average people tell you it can’t be done. Don’t let your fear dictate your actions. You CAN grow your business when the economy is struggling, and you know deep down this is true With rising costs, increasing taxes and customers being more discerning with their money, yes - it's easy to feel like everything is working against you. But a difficult economy does not mean your business can't grow. In fact, it gives you the perfect playground to dig in, get hyper focused on what works, and be a lot more carefaul about where you invest your time and energy! In easy economies, it all works. In tough economies, less things work and it takes a smart and courageous entrepreneur to say ‘this works, this doesn’t, here is my tough decision’, and then act on it! Find out more about Lisa Bean: https://lisa-bean.com/ Explore Straight Line Through: https://www.straightlinethrough.com/ Listen to the free 3-part audio - into the mindset of the successful entrepreneur - https://www.straightlinethrough.com/six-figure-philosophy/ @lisabeanuk - In this episode of PRODUCED, Lisa Bean shares what she's learned about growing businesses in tough economies, from 17 years in business, navigating the financial crisis, COVID and everything in between. This is part business strategy, part pep talk for entrepreneurs who feel like they're working harder than ever but aren't seeing the results they want. Lisa breaks down three things you need to focus on to grow your business, even when the market feels tough: Why having one clear signature offer can make all the difference. How to build a marketing plan that actually brings in customers. Why marketing and selling are two very different things, and what it looks like to do both to an exceptional standard. We also get into the importance of taking more action, action on (not just learning from) what isn't working, overcoming the fear of selling and shifting your mindset from simply surviving to activ...

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All episodes

3 Tiny Business Habits That Make You Insanely Disciplined

11 min

But sometimes….you just can’t work any harder! So what if the secret to becoming insanely disciplined is NOT to work harder, wake up at 5am or sacrifice everything you enjoy? What if it’s something else entirely? In this episode of PRODUCED, serial entrepreneur Lisa Bean shares the 3 TINY habits that helped her triple revenue in 2026, without relying on endless hustle or burnout. - Free three-part audio series - into the mindset of the six figure entrepreneur: https://www.straightlinethrough.com/six-figure-philosophy/ - Being busy is not the same as building a successful business. You can be incredibly disciplined, work long hours, and tick off everything on your to-do list, but if you're focusing on the wrong projects, none of it will move you closer to your goals. It will just make you busier. So what’s the alternative? In this episode, you'll discover: 3 TINY habits to build sustainable discipline Why discipline isn't about suffering or working longer hours The difference between being busy vs. prioritising the projects that grow your business How to identify the exact projects that will move your business forward How to use deadlines and incentives to transform your productivity Why failure is part of the process - and how to bounce back faster Lisa also shares how one focused project generated 600 leads and five figures in sales, plus how a failed webinar became £20,000 in sales just seven days later. The goal isn't to do more. It's to get better at doing what matters. - Free three-part audio series - into the mindset of the six figure entrepreneur: https://www.straightlinethrough.com/six-figure-philosophy/ - Find out more about Lisa Bean: https://lisa-bean.com/ Explore Straight Line Through: https://www.straightlinethrough.com/ @lisabeanuk

Expert Accountant: What I've Learnt From Looking Inside 1,000 Businesses

31 min

If you've ever wondered why you're working harder than ever but barely breaking even, why your pricing feels wrong but you don't know how to fix it, or why you're scared to raise your prices even though you know you should, this episode is going to change the way you think about money in your business forever. Lisa sits down with Vicky, an expert accountant who's looked inside over 1,000 businesses and seen exactly what's working, what's not, and why 80% of business owners should be raising their prices right now. Vicky specializes in the pet industry, but the lessons she shares apply to every entrepreneur, freelancer, coach, consultant and small business owner who's ever felt like they're bringing in good money but still struggling to pay the bills. This conversation goes deep into what it really takes to price your services properly. You'll hear why copying your competitors guarantees you'll stay stuck. Why area doesn't dictate price, even though everyone thinks it does. Why turning over £140K doesn't mean you're making money. And why you need to stop apologising when you tell clients your prices are going up. Vicky shares the exact pricing model she uses with her clients, why most entrepreneurs are guessing instead of calculating, how your childhood shapes your money mindset, and what happened when she tried to launch an offer that nobody bought. This isn't about hustle culture or charging more just because you can. It's about understanding your numbers, knowing your value, and building a business that actually pays you what you deserve. In this episode, you'll hear: Why 80% of business owners should be raising their prices and how much room they actually have to increase The three numbers every business owner must know and why most people can't read their own accounts Why someone can turn over £140K but still struggle to pay their bills and what's actually happening there The biggest myths about raising your prices and why area doesn't dictate what you can charg...

You CAN Grow a Successful Business in a Difficult Economy

25 min

Don’t let the market pull you down. Don’t let average people tell you it can’t be done. Don’t let your fear dictate your actions. You CAN grow your business when the economy is struggling, and you know deep down this is true With rising costs, increasing taxes and customers being more discerning with their money, yes - it's easy to feel like everything is working against you. But a difficult economy does not mean your business can't grow. In fact, it gives you the perfect playground to dig in, get hyper focused on what works, and be a lot more carefaul about where you invest your time and energy! In easy economies, it all works. In tough economies, less things work and it takes a smart and courageous entrepreneur to say ‘this works, this doesn’t, here is my tough decision’, and then act on it! Find out more about Lisa Bean: https://lisa-bean.com/ Explore Straight Line Through: https://www.straightlinethrough.com/ Listen to the free 3-part audio - into the mindset of the successful entrepreneur - https://www.straightlinethrough.com/six-figure-philosophy/ @lisabeanuk - In this episode of PRODUCED, Lisa Bean shares what she's learned about growing businesses in tough economies, from 17 years in business, navigating the financial crisis, COVID and everything in between. This is part business strategy, part pep talk for entrepreneurs who feel like they're working harder than ever but aren't seeing the results they want. Lisa breaks down three things you need to focus on to grow your business, even when the market feels tough: Why having one clear signature offer can make all the difference. How to build a marketing plan that actually brings in customers. Why marketing and selling are two very different things, and what it looks like to do both to an exceptional standard. We also get into the importance of taking more action, action on (not just learning from) what isn't working, overcoming the fear of selling and shifting your mindset from simply surviving to activ...

Trauma Psychologist: Why Do You Keep Holding Yourself Back In Your Business?

1 hr 10 min

Why do you keep holding yourself back, even when you know exactly what you want? In this episode of PRODUCED, Lisa Bean sits down with trauma psychologist Rachel Lee to explore how trauma, anxiety and your nervous system can quietly shape the way you make decisions, take risks, build confidence and show up in business and life. Rachel explains why past experiences can create an “echo” that affects the choices you make now, why your brain can interpret bold moves as threats, and why you do not need to feel completely calm or confident before taking action. Sometimes, you only need to feel safe enough to move forward. We talk about: Why entrepreneurs talk themselves out of good ideas How trauma can affect confidence, risk-taking and decision-making The link between anxiety and your nervous system Why procrastination can sometimes be a form of self-protection How to reframe anxiety as excitement Why high performance can sometimes come from a need for safety or control How to stop asking “What’s wrong with me?” and start asking “What’s happened to me?” How to recover when something goes wrong in business Why you should stop waiting to feel completely ready How to take bolder action without being reckless Why building a margin of error can make big decisions feel safer Rachel also shares practical ways to regulate your nervous system, understand where your fear is coming from, build confidence through action and make decisions from a calmer, more grounded place. If you’ve ever found yourself procrastinating, overthinking, playing it safe, talking yourself out of opportunities or wondering why you feel stuck despite being ambitious, this conversation will help you understand what may actually be happening underneath it all. 🎙️ PRODUCED explores mindset, purpose and what it really takes to produce meaningful work. Subscribe for more conversations on entrepreneurship, confidence, psychology, personal development, business, mindset and creating work that matters.

Everything You Need to Know About Building a Powerful Network

41 min

If you've ever wondered how to book high-profile speakers without a massive budget, why some events leave you broke despite being successful, or what it really takes to build a powerful network that opens doors, this episode is going to change the way you think about events and connections forever. Lisa sits down with Paul Lancaster, founder of UK Startup and Scale-Up Week, and the super connector who's booked Stephen Bartlett before he was mega famous, Sara Davies, Daniel Priestley, and Tim Campbell from The Apprentice. Paul's career has taken him from working tech support at Sage to organising over 100 events, including five-day city-wide festivals that attracted 800 people, to co-authoring Small Business Marketing for Dummies, to becoming one of the most connected people in the Northeast business community. This conversation goes deep into what it really takes to pull off successful events without going broke, how to become a super connector who creates opportunities for others, and why building an audience from scratch is the wrong approach when you're starting out. You'll hear why Paul paid £5,000 for Stephen Bartlett to speak and didn't make that money back in ticket sales, but why it was still worth it. How he negotiated Sara Davies' speaking fee. Why Daniel Priestley spoke for free and sent 500 books in advance. And the brutal truth about running an event that everyone loved but left Paul unable to afford a sandwich the week after. Paul shares the exact lessons he learned from organising over 100 events, why the experience matters more than the product, how to make events profitable without breaking the bank, and why being a super connector who gives first and sells later creates unexpected opportunities that change your life. This isn't about becoming an event organizer. It's about understanding that your network is your net worth, that relationships matter more than transactions, and that in the age of AI, human connection is the most valuable currency you...

In 8 minutes I’ll Make You Dangerously Focused

8 min

This changed my life! Free 3-part audio series: Into the true mindset of the multiple six figure entrepreneur, teaching you how successful entrepreneurs think about goals, showing you how to set the right ‘straight line through’ for success, and showing you exactly how to stick the landing! https://www.straightlinethrough.com/six-figure-philosophy/ You know what you want. You've got clear intentions. But, you keep being pulled off track. New ideas draw you in. The desire for variety overwhelms you. And you pivot when results aren't instant. This stops now. In the next 8 minutes, we’re going to break down the most powerful model I have for identifying the one goal that will materially change your life, and staying dangerously focused on that goal until you're holding the result in your hands. In this episode: You'll hear why trying to do it all at once guarantees you'll get nowhere, and why focusing everything you have on one project at a time creates a snowball effect that moves you forward faster than you ever thought possible. I’ll walk you through the five things that pull entrepreneurs off course, from not believing it's possible to feeling trapped by commitment, and why those five things are actually the resistance you need to become the person who can hold the result you want. You'll discover the Straight Line Through model, how to break your goal into three to five projects, and why most entrepreneurs guarantee their own failure by never completing the first stage because they can't deal with the rejections. This IS NOT about working harder. It's about making strategic decisions, staying on the line, and evolving into the entrepreneur you need to be to see it through. This is Produced. More from Lisa: Free 3-part audio series - into the mindset of the multiple six figure entrepreneur: https://www.straightlinethrough.com/six-figure-philosophy/ Lisa Bean - coaching, speaking, books + latest work: https://lisa-bean.com/ Connect on Instagram https://www.instagram...

The New Rules Of Publishing A Book (2026)

1 hr 5 min

Is it better to self publish your book, or get a book deal through an agent? In today’s episode Lisa Bean and Suzanne Alderson hold nothing back as they explore and challenge both publishing options, Lisa having self published, and Suzanne having published through Penguin Random House! In this honest reflection on publishing your own book, best selling author Suzanne Alderson shares what it was really like to sign with a major publishing house, the challenging editing process that followed, and how the experience differed from what she expected. Lisa adds her unique perspective of paying to self publish her book, retaining almost full control of the process. In today’s episode, you'll hear how Suzanne's agent got her the deal, how she became a best selling author after delivering her manuscript in February 2020, just before lockdown, along with how book advances actually work, what happens after your book is published, and why most of the promotional work falls on the author, not the publisher. Lisa and Suzanne also explore why human stories matter more than ever in the age of AI, whether books are becoming obsolete, and what it really takes to find your voice as a writer. This is a raw, honest conversation about creativity, validation, and what it means to make art in a world that wants everything packaged, productised, and profitable. We hope you enjoy! We cover: How Suzanne got her agent and what it takes to get into a major publishing house What it was like to sign a book deal with Penguin Random House What the true book editing process feels like The difference between self-publishing and getting a book deal including royalty percentages and creative freedom How book advances actually work What happens after your book is published Why you don't need a book to validate you and what you should focus on instead How to become a better writer and why working with a fiction writer transformed Lisa's manuscript How to find your voice as a writer and why you...

In 18 Minutes, I’ll Permanently Remove Your Subconscious Blocks

17 min

If you can tell me what your block is, that probably isn’t it. The block is ‘sub’ conscious, meaning you are not conscious of it. There are three ways to bring it into the conscious, and I’m going to tell you what they are in this episode. In just 18 minutes, we’re going to break down the real reason you're not changing your life, and walk through the framework I use with clients to uncover the subconscious beliefs that are running your life, keeping you stuck in painful patterns, and accepting what you truly want. You'll learn how to identify the bug on the windscreen, the evidence in your life that reveals what you actually believe about yourself. You'll discover the three levels of changing a limiting belief and why most people never make it past level one. And you'll hear the five rules I follow to help entrepreneurs break through their blocks and finally step into the life they've been asking for. This isn't about positive thinking or manifesting. This is about understanding that your identity creates your reality, and if you want a different result, you need to become a different person first. In this episode, you'll hear: Why if you can name your block, it's not your real block How to find your subconscious block by looking at the painful patterns in your life The three levels of changing a limiting belief and why I got into debt three times before I finally healed the pattern The five rules to change your life and why your identity is literally printing your reality How to identify the fake blocks keeping you stuck and what to ask instead Why you need to put yourself in the way of your dream to reveal the true block The three ways to find your hidden beliefs including looking at your judgments of other people What your judgments reveal about you and why the opposite of what you're saying about someone else is what you believe about yourself How to put yourself in the way of your dream without jumping off a cliff without a parachute The choice that changes...

Why Having a Business Plan Isn't Enough to Succeed

49 min

If you've ever wondered whether you're cut out to be an entrepreneur, whether waiting for the economy to improve is holding you back, or what it really takes to build something that lasts beyond your lifetime, this conversation is going to change the way you think about business forever. Lisa sits down with Charlie Hoult, fourth generation family business owner, founder of Opencast (a tech consultancy with 750 team members), founder of Dynamo (the region's tech network), and runner up in the 2019 election for Mayor of North of Tyne Combined Authority. Charlie's career has taken him from growing up in a family business in the 1970s during Britain's boom bust economy, to returning to Newcastle to run a 100 year old family business, and build a tech consultancy that partners with central government on major IT projects! This conversation goes deep into what it really takes to become a successful entrepreneur. You'll hear why waiting for things to get better won't change your life. Why your upbringing shapes your ambition but doesn't determine your success. Why you need to make yourself dispensable if you want to build a business rather than a you project. And why reputation matters more than short term success when you're building something that's meant to outlive you. Charlie shares the exact lessons he learned from running a fourth generation family business during COVID, why he decided to run for mayor, how he's using AI without outsourcing his thinking, and what he believes the Northeast needs to do to rebalance prosperity and opportunity. This isn't about hustle culture or grinding until you burn out. It's about understanding that entrepreneurship is about taking control of your own destiny, contributing to society, and building something bigger than yourself. In this episode, you'll hear: Why waiting for the economy to improve or something external to change won't save your business The mindset of an entrepreneur and whether it's something you're born with or som...

Why Being Good at What You Do Isn't Enough to Be Remembered

1 hr 18 min

If you've ever wondered why your content isn't converting, why your pitch isn't landing, or why people scroll past your posts without stopping, this episode is going to change the way you think about communication forever. Lisa sits down with local star Alfie Joey, BBC Radio Newcastle presenter, impressionist, stand-up comedian, and communications expert who's spent nearly 30 years mastering the art of storytelling, performance, and connecting with audiences. Alfie's career has taken him from training to be a priest and living with a religious order, to hosting breakfast radio for one of the most listened-to stations outside London, to performing on Britain's Got Talent, to coaching business leaders on how to communicate with confidence. This conversation goes deep into what it really takes to become a great communicator. You'll hear why confidence is a skill you earn, not a gift you're born with. Why rehearsal and repetition matter more than talent. Why stories beat statistics every single time. And why your business won't grow if you can't tell people what you do in a way that makes them care. Alfie shares the exact techniques he learned at the BBC to critique and improve his own work every single week, why he still rehearses even after decades of performing, and how he got a free suit from a company who recognised him from LinkedIn, not the radio. This isn't about becoming a performer. It's about understanding that communication is the most important skill you can develop as an entrepreneur, and that if you're not telling your story, someone else is telling theirs. In this episode, you'll hear: Why Alfie trained to be a priest, lived with monks, and then left to pursue comedy and radio How he went from being invisible at school to becoming one of the most recognised voices in the Northeast The teacher who changed Alfie's life and why he sat through every rehearsal just to get in the room Why confidence is a skill you have to earn, not something you're born with T...

The New Rules of Social Media (2026)

9 min

If you were starting from zero today, what content would you actually create to grow your business? In this episode, Lisa Bean breaks down the content strategy she would use if she were building an audience and business from scratch — from choosing what to create and setting up a simple home studio to turning long-form content into short-form social media that actually supports your business. The biggest mistake? Starting with “What should I post?” Instead, Lisa explains why your content strategy should begin with what you're trying to sell, who your ideal customers are, the questions they're already asking and the problems they need help solving. From there, you can create valuable long-form content, build genuine thought leadership and use social media to document and distribute your ideas — rather than posting simply for the sake of staying visible. You'll also discover why B2B and B2C content strategies shouldn't look the same, when a podcast or YouTube channel makes sense, how to create content when you don't have a big budget, and why businesses need to think differently about long-form video, short-form content and social media. If you're an entrepreneur, small business owner, coach, consultant or creator trying to grow your business with content in 2026, this is the blueprint Lisa would follow if she had to start all over again. Subscribe for more conversations about entrepreneurship, content creation, marketing, personal branding and building a business that lasts.

Why Posting Every Day Isn't Growing Your Business

56 min

If you've ever started something in your business but never finished it, if you've held back from launching your new idea, offer, or service because it wasn't perfect yet, or if you've convinced yourself you need just one more draft before you share your work with the world, this episode is for you. Lisa breaks down the difference between putting out a first version to test and learn versus producing something polished that you're genuinely proud of. She gets honest about the first book she wrote, the parts that make her cringe, and why she can't go back and edit it now without betraying the entire point of the book. She also shares what she's doing differently with her second book, why this one matters more, and how she's using deadlines, accountability, and structure to make sure it actually gets finished. This isn't about perfectionism or procrastination. It's about knowing when to ship something scrappy and when to invest in production as an entrepreneur or creative. It's about understanding the difference between building community and building a customer base. And it's about making work that only you can make in a world where everything feels like it's already been done. In this episode, you'll hear: The four principles you need to agree on before you decide whether to release something or keep working on it Why you have to put your work out in the world if you actually want to build a business The difference between creating for customers versus creating for community and why one will make you money and the other won't Why being real and making something only you can make is more important now than ever How to know if you're procrastinating, self-sabotaging, or genuinely working on something worth producing What "produced" actually means and how to know when something is ready for that level of polish Why you need feedback from the market before you invest in making something perfect Whether a bad first version can actually damage your brand and what to do if...

There's a Better Way to Work With Your ADHD Brain

1 hr 10 min

If you've ever wondered why your brain won't cooperate, why productivity hacks don't work for you, or why you feel like you're constantly fighting yourself just to get through the day, this episode is for you. Lisa sits down with Steph Nelson, a neurodiversity consultant, keynote speaker, and expert who's spent years researching the data, the papers, and the science behind how neurodivergent brains actually work. Steph isn't just talking theory. She's living it as a teacher who burned out, discovered her own ADHD and autism, and rebuilt her career by learning to work with her brain instead of against it. This conversation goes deep into the friction points that make everyday life harder for neurodivergent people (and entrepreneurs), from executive function struggles and sensory overload to rejection sensitivity and emotional regulation. Steph breaks down why awareness of neurodiversity isn't enough, why "just push through" doesn't work, and what reasonable adjustments actually look like in practice. In this episode, you'll hear: Why there's been a 694% increase in late diagnosis of ADHD in women since 2020 The difference between mental health symptoms and undiagnosed neurodivergence Whether you actually need a formal diagnosis to move forward What friction points are and how to identify yours across four key areas: executive function, sensory processing, workload, and emotional regulation Why neurodivergent entrepreneurs struggle with planning, prioritisation, and organisation when there's no manager or structure What rejection sensitivity dysphoria (RSD) is and how it can sabotage your business and relationships How sensory overload affects your ability to think clearly as an entrepreneur and what you can do about it Why ADHD impacts hormones, productivity, and mental health in ways most people don't realise How dopamine actually works and why neurodivergent brains need it to task initiate What body doubling is and why it works even though there's no science behind...

Why 'Done Is Better Than Perfect' Is Bad Advice

37 min

If you're waking up thinking "what should I post today?" you've already lost. In this episode, Lisa breaks down exactly what content you should actually be making if you want to grow your business, how to stop wasting time on social media content that doesn't convert, and why the biggest mistake people make is creating content for the platform instead of for their customers. She takes you behind the scenes of her own content journey, from filming her first ever video in a pink shirt and cufflinks, to driving to London at 3am because she couldn't afford a hotel, to building a full production studio and launching this very show. This isn't a "post three times a day and hope for the best" strategy. This is about understanding the difference between being a passive contributor to social media and being a business owner who uses content strategically to build trust, call in customers, and make sales. In this episode, you'll hear: Why waking up and asking "what should I post today?" means the social media companies have already won The real reason your content isn't converting (hint: it's not about posting more) How Lisa went from filming flat, low energy videos in an office to building a multi six figure online education business The night she came home at midnight, exhausted and broke, and filmed the video series that changed everything Why short form content keeps you entertained but long form content builds your business The shift from landscape to portrait content, and why "document, don't create" was the best advice Lisa ever got Why ‘how to’ content isn't enough anymore, and what people are actually searching for when they consume your content The exact content strategy Lisa would use if she were starting from scratch today How to create bingeable content that leads to sales without feeling salesy or manipulative The difference between B2B and B2C content strategy, and why you shouldn't be making a show like this if you're selling to corporations When to build a pe...

What Nobody Tells You About Starting a Podcast

1 hr 21 min

More views won't grow your business. More content won't either. So what will? In the very first episode of PRODUCED, Lisa sits down with Chris (our media producer) and special guest Suzanne Alderson to unpack what it really takes to build trust, create content that matters, and turn a side project into a pillar of your business. What makes someone come back? How do you build trust when everybody has a microphone? Do you need a clever format? And what’s the difference between simply making content and actually producing something people want to be part of? We get into all the details, bringing our unique insights from experience in radio, building communities, and building companies. Content note: This episode includes a brief discussion of suicide and a parent's experience supporting a child through a mental health crisis. In this episode, you'll hear: Why 90% of podcasts don't make it past 10 episodes (and how to be in the 10% that do) How Suzanne grew a community from zero to 50,000 people without paid ads or a marketing team The thumbnail debate: when Lisa and Chris clashed over clickbait vs brand integrity What YouTube analytics revealed about Lisa's audience (spoiler: it wasn't what she thought) The reality of overworking, burnout, and what business growth actually looks like behind the scenes Why trust is harder to build now than ever, and the three ways you can earn it anyway How to know when content should become a core pillar of your business, not a side thought What podcasters can learn from radio (hint: it's all about narrowcasting, not broadcasting) Why Lisa built a full podcast studio instead of filming in her dining room Chris's journey from video editor to media producer, and what surprised him most about working in a fast growing business This episode is for you if: You've been making content but not seeing it translate into real business growth You're wondering whether to invest in production quality or just keep it scrappy You want to understand th...

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