Farm Owners Academy

Profitable Farmer

A Management , Business and Education podcast

#7 in Management · 🇦🇺 #21 in Management · 🇳🇿

About the show

This show is all about increasing the profitability of your farm so you work smarter and not harder. Your host, Jeremy Hutchings (Managing Director at Farm Owners Academy), reveals the best farming business tips for more leverage in your farm business.

Newest episodes

#204 - Marriage and Business: Succeeding in Both, with Relationship Specialist Jacque Opie

Nov 5, 2026 1 hr 10 min

Our farm office is often only metres from the kitchen table, and the kitchen table only metres from the bedroom. We live where we work, and the line between business & marriage can blur fast. It’s part of what makes doing business with family one of the toughest challenges in farm business leadership. This episode honours the husbands & wives working shoulder to shoulder every day, through every season. Marriage on the farm is a rollercoaster ride, with ups and downs along the way. But I love the idea that “bones are stronger where the break was.” Hardship, met well, can leave us closer than a smooth ride ever would. In this Learning From Legends episode, I’m joined by Jacque Opie, a relationship specialist and qualified counsellor who helps couples strengthen connection and better understand each other. Married for more than 30 years herself, Jacque knows that relationships are always a work in progress and need to grow as we do. I’ve seen the difference she’s made for our alumni members and it’s a real privilege to share her wisdom with our wider community. Jacque shares a toolkit any couple can start using: why proximity doesn’t equal connection, and the small daily rituals that close the gap; the Gottmans’ “soft start-up”, and the four horsemen that can tear a relationship apart if left to run wild; Tony Robbins’ six human needs, and how to recognise when your partner is reaching out for connection; Values in Action, a free online assessment of 24 character strengths that’s well worth comparing side by side with your partner here; If tough conversations tend to go sideways in your house, here’s the step-by-step model for respectful conflict Jacque shares in the episode: Before you start, check in with each other: is this a good time to have this conversation, are we calm enough, and are we willing to listen rather than defend? The first partner shares using three prompts: “I feel…”, “What’s important to me about this is…” and “What I need or would like is…...

#203 - Can't Find Good Workers? Re-think How You Hire! with Michaela & Sunny from Farm Owners Academy

Oct 22, 2026 1 hr 10 min

G’day everyone, How often have you heard it said, or perhaps said it yourself, that good people just don’t exist anymore? That they’ve all gone to the mines, or that the younger generation in our area just don’t want to work? I understand why we feel that way. Recruiting is hard, especially when we’re farming remotely. But a mentor of mine once said something that really challenged me: we get the people we deserve. I truly believe who we attract to our teams comes down to three things: how good we are as employers and leaders; how good our recruitment system is; and how well we select, then onboard. In this episode I’m joined by two of our own, Michaela Malicki, our FOA Operations Manager, and Sunny Roberts, our People and Culture Manager. Together they’ve helped us welcome more than 30 new team members over the last five years. Sunny has also worked alongside many farming families, helping them find, recruit and settle great people into their businesses. Their professionalism, and their genuine care for every candidate, is something I’m so proud of. Grab a pen and paper. We unpack: why recruitment is really a marketing exercise, and who else you’re actually pitching to; the one addition to your job ad that makes candidates stop scrolling; the simple closing-date rule that keeps your campaign on track; and the interview questions that reveal far more than technical skill, and why your farm visit invitation should include one more person. Michaela also shares how we use DISC profiling, not as a pass or fail, but to understand how each new team member naturally works and how to lead them well. Find out how DISC works here. Then the bigger question. If we’re bold enough to look beyond our region, and beyond agriculture, how much more could it open up our prospects? We have members with farm managers who were electricians only five or six years ago. There are millions of people who grew up on farms and now hold down city and regional town jobs. Ma...

#202 - You Don’t Have to Inherit a Farm to Build a Great One - Tim & Hannah from The Food Farm

Oct 8, 2026 1 hr 6 min

Achieving a successful startup as a first-generation farmer is a tough assignment. On top of that, achieving a ‘direct to consumer, first generation farm’ is even harder. Tens of thousands, as you all know, have tried. Very few have succeeded. Meet Tim and Hannah and The Food Farm. Their story is remarkable. Their passion inspiring. Their determination unwavering. 5 years ago, Tim was a sole-operator contractor… surviving on borrowed machinery and blind faith. Hannah an opera singer from inner-Adelaide. Their first $2,000 came from a potato harvest festival that was nearly washed out by floods. It bought their first chicken caravan, towed home to New South Wales from Victoria. Today, and where they've arrived to is something to be immensely proud of. Tim and Hannah now lead a team of ten, run their own on-farm butchery, and grow pasture-raised chicken that has been awarded at the Sydney Royal Fine Food Show three times. Their organic, quality produce and endeavour even earned them a recent audience with our King! Every week, 600 to 700 people sit down to beautiful produce grown by Tim, Hannah and their passionate team. In this episode, Tim, Hannah and I explore: the mindset shift that saw them focus and scale their revenues; why direct-to-consumer farmers are really competing with their own self-worth, more so than the supermarkets; the challenges of hiring (and firing) then building their now dedicated team, and learning to lead as young business owners; and the personal development work that has underpinned their growth and success. Entrepreneurship is ‘jumping off a cliff and building the parachute on the way down’. Tim and Hannah do that constantly and as their way of doing business… and now, as Hannah says, "we have built a business that can buy a farm." So, a question for you: could it be more the internal battle-mindset, self-doubt and self-worth that is holding you back? Thank you, Tim and Hannah, for sharing it all so openly - the...

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All episodes

The newest 50 of 204 episodes

#204 - Marriage and Business: Succeeding in Both, with Relationship Specialist Jacque Opie

Nov 5, 2026 1 hr 10 min

#203 - Can't Find Good Workers? Re-think How You Hire! with Michaela & Sunny from Farm Owners Academy

Oct 22, 2026 1 hr 10 min

#202 - You Don’t Have to Inherit a Farm to Build a Great One - Tim & Hannah from The Food Farm

Oct 8, 2026 1 hr 6 min

#201 - Do You Have Your Life in Order? with Longevity Expert Marcus Pearce

Sep 24, 2026 1 hr 2 min

What if living longer had less to do with finding the perfect diet, supplement or exercise program… and more to do with how we live, what we believe and who we surround ourselves with? In this episode, I’m joined by the incredible Marcus Pearce, a longevity strategist, speaker, author and host of 100 Not Out. Marcus recently joined us at our FOA Deep Dive Workshop, and I was struck again by the way he challenges so many of the assumptions we carry around health, ageing and what it means to live a genuinely exceptional life. We explore: Why purpose, physical activity and social connection are some of the strongest foundations for a long, high-quality life. What decades of interviewing centenarians and “exceptionals” have taught him about living well. The importance of protecting the parts of life that farming can easily crowd out such as health, friendships, family, fun and time away from the business. Marcus’ Exceptional Life Quiz, and why making your lowest-scoring area your highest priority can be a powerful place to start. Take the quiz here One of the biggest reminders from this conversation is that we often assume there will always be more time. More time to get fitter. More time to see our mates. More time to take the trip. More time to slow down and enjoy what we’ve built. But none of us really knows how much time we have. Make the important things urgent. Call that mate you haven’t spoken to for some time. Book that fishing trip. Make small steps to look after your personal health as a priority. Have dinner at the dining table. Tell those you care about you love them. Create something outside the farm that lights you up. And keep building a business that supports the life you want, rather than a life that exists purely to support the business you have. Marcus, thank you. I appreciate you positively re-framing the importance of longevity for us: it’s not about how long we can stay alive… but how strong, connected, purposeful and alive we can be, a...

#200 - Uncertainty Is the Only Certainty - Building Resilience with Maria Ruberto

Sep 10, 2026 1 hr 4 min

Uncertainty Is the Only Certainty: Building Resilience with Psychologist Maria Ruberto Two hundred episodes in, and the thread running through nearly all of them is this: the numbers matter, but what's going on in our heads and hearts is what determines whether we thrive or just survive. So for this milestone, I wanted to talk human emotions properly, starting with the one none of us can avoid. Uncertainty is almost the only certainty we've got as farmers. But it isn't a sign that something's wrong with you. It's a normal state your brain moves into when it can't predict what happens next, and once you understand that, you can move through it with a lot more strength. That's exactly what we dig into today with psychologist Maria Ruberto. Maria Ruberto is a psychologist, certified applied Neuropsychotherapist and Founder of Salutegenics. With more than 30 years of experience across education, clinical practice, leadership and workplace wellbeing, Maria delivers science-backed training programs that help individuals, teams and organisations build resilience and strengthen their ability to support the wellbeing of others. Her approach focuses on understanding the powerful connection between biology, psychology and behaviour. In this Learning from Legends episode, we reconnect with Maria, who has previously presented to our FOA alumni and joined us on the podcast before, to unpack a topic every farmer knows intimately: uncertainty, and how we manage our exposure to it. We explore: Why uncertainty is a normal, biological state rather than a personal failing, and what happens in the brain the moment it can't predict what's coming next The truth about stress: why it's not the enemy, how it enables us to perform, and the point where sustained pressure tips into burnout Simple, science-backed ways to reset in under two minutes, including a slow out-breath technique and a head-turn technique that calms the nervous system Why connection with others isn't a nice-to-hav...

#199 - Proud to Be Pioneering the Uptake of AI in Our Industry, with Sam Johnsson, CEO, Farm Owners Academy

Aug 27, 2026 45 min

AI is moving fast — incredibly fast — and whether we like it or not, the game has changed. In this week’s episode, I sit down with Sam Johnsson, CEO of Farm Owners Academy. Sam, along with Michaela, Greg, and the broader FOA team, has been doing outstanding work in this space, not just exploring what AI can do, but figuring out how we can use it practically to build better businesses and better outcomes for farm owners. We unpack what AI really means for agriculture and why I believe the opportunity in front of us is enormous. From using ChatGPT or Claude as a smarter research partner, through to analysing data, improving decision-making, building systems, automating repetitive work and even capturing 40 years of knowledge from inside a farmer’s head, the capability is extraordinary. But we also talk about the other side of it: security, accuracy, the risk of AI being “confidently wrong”, and why good judgement, trusted advisers and knowing what good looks like still matter enormously. Sam also shares a really useful framework for understanding where you are on the AI journey, and, more importantly, how to take the next step without feeling like you need to become a technology expert overnight. My encouragement is simple: don’t sit on the sidelines. Get curious. Have a play. Start small. Because this technology is going to touch almost every part of business and life, and I think those who learn to use it well will have an extraordinary advantage. I really enjoyed this conversation with Sam, and I hope it gives you the confidence and a few practical ideas to start putting AI to work in your business. Keep winning! Hutch & The Farm Owners Academy Team P.S. If this episode has you thinking it's time to get more out of AI in your farm business, Sam is running a 90-minute live workshop on 21 & 22 October. You’ll learn how to spot the work where AI can create genuine leverage, then set it up with the context, standards and guardrails it needs to do...

# 198 - How Much Profit Should Your Farm Really Be Making? With your host, Jeremy Hutchings, Managing Director, Farm Owners Academy

Aug 13, 2026 38 min

There is a question every farming family should be able to answer with confidence: How well is our farm business actually performing — and what is it truly capable of? Not just whether there’s cash in the bank. Not whether we’ve had a good season. And not whether we’re doing things a bit better than they’ve always been done. I mean really understanding the strength of the business model underneath it all. Over the last few weeks, I’ve been lucky enough to spend time on-farm with a number of our members, sitting around kitchen tables, driving around properties and getting deep into the numbers behind their businesses. And one exercise in particular has created some incredibly valuable conversations. It’s about reverse engineering the potential of the farm. In this episode, I want to take you through that same exercise, and I unpack some of the key numbers I use to stress test a farm business: Return on assets managed Net Profit as a percentage of income Appropriate levels of gearing Labour investment Interest cover I then use these to ask a much bigger question: Given the assets you have access to today, what level of income and profit should your business be capable of producing? Because for many farming families, the opportunity isn’t necessarily about buying the farm next door. It may be about getting far more from the farm you already have. I uncover why scale should be measured in revenue, not hectares, and the three ways you can build it: through simplification, intensification and, only then, expansion. I also consider the idea of getting a balance between business model, scale and gearing — and why getting those three things working together can completely change the financial strength of your farming business. This isn’t about chasing numbers for the sake of numbers. And it certainly isn’t about suggesting there’s one perfect enterprise or one perfect way to farm. It’s about knowing what good looks like. It’s about giving yourself and your fam...

# 197 - A Legal Perspective on Farm Succession - Pat Barrett, Walsh & Blair

Jul 30, 2026 1 hr 0 min

Pat Barrett has spent nearly twenty years at Walsh & Blair, and before that he was playing regional rugby for the Wagga Waratahs, learning lessons about mateship, discipline, and common goals that he still leans on today when he sits across the table from farming families trying to navigate succession. In this episode, I sit down with Pat, director at Walsh & Blair and one of the most respected rural lawyers in the Riverina, to talk about what actually makes succession work. And what quietly wrecks it. We started with rugby, and the idea that not knowing the rules can get you hurt. So often we throw the next generation into farming with no rules, no structure, and no shared understanding of what success even looks like. Pat's seen that play out again and again, and had some really practical thinking on how to fix it. Here's what we got into: What happens when everyone in a family business is carrying a different version of the common goal, and why that's the difference between touch footy on the beach and playing for real The three stages of a proper transition: management, business, and land, and why trying to do all three at once is where things get messy and emotional Why bringing your accountant, banker, consultant, and lawyer into the same room beats passing messages between them like a game of Chinese whispers Why paying family members a market wage builds accountability instead of entitlement Pat's a straight shooter, and what got me thinking was his point about timing. He reckons the older generation has a window early on, while it's still exciting and before any history's built up, to get things agreed on properly. His advice to the next generation was the mirror image of that. It might feel awkward going in, but as Pat says it's "a lot more awkward later on down the track" if you don't. If you're the older generation holding on a bit too long, or the next generation wondering what you've actually agreed to, this one's worth your full attention. 👉 Y...

# 196 - The Power of Aligning Your Family to a Clear, Common Goal, with FOA Coaches Elle Webb & Kerrie Smith

Jul 17, 2026 1 hr 8 min

If a plan only lives in your head, no one else can help you make it happen. That's the line that sits at the heart of this conversation. Because so often on a family farm, there isn't one plan. There are two, or three, or four, each one living quietly inside a different family member's head, each one slightly different, and none of them written down anywhere everyone can see. In this episode, I'm joined by two of our senior FOA coaches, Elle Webb and Kerrie Smith. Both started, in their own words, at a zero out of ten when it came to having a clear, documented, common plan for their farm businesses. Both now run their businesses off a simple two-page, Clarity Action Plan that keeps the whole family and team pointed at the same goal. We explore: What life actually looks like without a shared plan: reactive decisions, disorganisation, and family members quietly filling the information gap with their own version of the story Why a BHAG (a big, hairy, audacious goal) needs to stretch 30, 50, even 80 years out, and how to break that down into 10-year, 3-year, and 1-year goals without getting stuck on the how What a Brick List is (anything left undone, sitting in your head and weighing you down) and why simply writing it down and prioritising it is one of the fastest ways to free up headspace and get moving again When and how to bring your employed team into the annual, quarterly, and weekly planning rhythm, and why that alignment is what turns individual effort into real momentum What it means to have a coach as your "unreasonable friend," asking the questions you can't ask yourself or your own family, and why that discomfort is so often where the growth happens It took Elle around 35 to 40 versions of her plan over three years before it finally clicked. And what came through clearly for both of them is that the ten-year goal was never just about a bigger business. It was about a business that could fund real holidays, hand genuine ownership to their ki...

# 195 - Breeding Better, Building Smarter The Science of Genetic Gain with Dr Mark Ferguson, neXtgen Agri

Jul 3, 2026 1 hr 1 min

What if the best investment you could make on your farm costs nothing extra to feed, never needs a day off, and compounds in value every single year? That's the case Dr Mark Ferguson has been making for 30 years. And the numbers back him up. Mark is a sheep geneticist turned ag tech founder who grew up on a family farm in the Victorian Mallee. After completing his PhD in Merino genetics, he founded neXtgen Agri to help sheep and beef producers across Australia and New Zealand breed better and build more profitable enterprises. He also heads up Genesmith, an AI-powered sheep facial recognition platform and hosts the Head Shepherd podcast. In this episode, we reconnect to talk genetics, entrepreneurship and what it really takes to build a business that compounds in value over time. We explore: The research behind the modern Merino, how fat and muscle selection transformed lamb survival and what that means for your flock today How to make genuinely objective breeding decisions and break free from the emotional, vision-driven choices that quietly hold most operations back The kitchen table origins of neXtgen Agri, what a trip to Stanford University sparked, and the lessons Ferg learned building a 19-person trans-Tasman business Genesmith: the AI-powered facial recognition platform trying to solve one of the sheep industry's oldest problems, dam-lamb matching at commercial scale, and what it needs to get there How to attract and retain great people in ag, give them the freedom to grow and build a team that performs beyond any individual To connect with Dr Mark Ferguson, visit www.nextgenagri.com or email mark@nextgenagri.com. The Genetic Plan and other resources are available at thehub.nextgenagri.com. If you are interested in Genesmith, whether as a supporter, partner or someone who wants to help drive the project forward, get in touch via the details above. And if you haven't already, search Head Shepherd wherever you listen to podcasts. Ferg, tha...

# 194 - The Origin & Impact of the McGrath Foundation, with Co-founder Tracy Bevan

Jun 18, 2026 56 min

Some friendships change your life. This one changed Australia. When Tracy Bevan met Jane McGrath at an airport café in 1996, they were simply two British women far from home, trying to find their place in a new country while their husbands travelled the world playing cricket. What neither of them knew was that a friendship forged over cups of tea, loneliness, laughter and life's challenges would go on to impact hundreds of thousands of Australian families. Tracy co-founded the McGrath Foundation with Jane in 2005. Two cricket wives, a kitchen table, no roadmap. Before Jane passed away in June 2008, Tracy made her a promise: to keep going, to honour what they had started together and to ensure no family would ever face cancer alone. She has spent nearly two decades since keeping that promise. Today, 367 McGrath Cancer Care Nurses, 174,000+ families supported, and a mission that has changed what a cancer diagnosis looks like in Australia. In this episode, Tracy shares the story behind one of Australia’s most loved charities - not from a corporate lens, but from the heart of a best friend who has spent nearly two decades honouring Jane’s legacy. We explore: How a difficult childhood taught Tracy resilience and the powerful lesson that helped her break free from the past Jane McGrath’s breast cancer diagnosis that changed everything and how one moment between two best friends sparked a national movement How one extraordinary nurse helped Jane navigate her darkest days and inspired a mission to ensure no family faces cancer alone What it really takes to build a lasting organisation from scratch, growing from a kitchen-table idea to one of Australia's most trusted charities Today, one in two Australians will face a cancer diagnosis in their lifetime. You may already know someone who has. It's a sobering reminder that the work of the McGrath Foundation is far from finished. Behind every diagnosis is a family navigating uncertainty, fear, and change...

# 193 - The 3 BIG Mistakes Grain Growers Are Making And What It’s Costing, with Market Check Leaders, Brett Stevenson & Nick Crundall

Jun 5, 2026 1 hr 3 min

There’s an old saying that uncertainty creates opportunity. But if you're a grain grower right now, uncertainty can also create confusion, hesitation, and some pretty costly decisions. Over the past few years, we've seen massive swings in commodity prices, input costs, weather patterns, and global politics. For many farm businesses, it feels like the rules keep changing. One minute we're talking about record production and oversupply. The next, global conflict, fund money, and drought concerns are driving volatility back into the market. In this episode, I'm joined by Market Check’s Managing Director and Founder, Brett Stevenson and CEO, Nick Crundall to unpack what has changed in global grain markets over the past nine months and what Australian grain growers need to be thinking about right now. More importantly, we explore the mindset and disciplines that separate consistently successful grain marketers from everyone else. We cover: How global conflict, rising fertiliser costs, and speculative investment are influencing grain prices and market volatility. Why global wheat stocks are tightening after record production years and what that means for the outlook for Australian growers. Insights around hedging, forward selling and grain storage, including why many growers continue to leave money on the table despite producing excellent crops. The common mistake of allowing tax planning and cash flow pressures to drive grain marketing decisions instead of following a clear strategy Nick shares some compelling analysis comparing hedging versus traditional forward selling and the long-term performance difference between growers who actively manage risk and those who don't. You can access Market Check's analysis here. This conversation also reinforces themes I explored with Jeff McDonald around financial clarity, proactive planning, and leading your business with confidence rather than reacting to circumstances. If you haven't listened to that episo...

# 192 - The Incredible AgriWebb Story – Part 2 with Co-Founder, John Fargher

May 21, 2026 40 min

In Part 1, John Fargher took us back to the beginning, exploring the early days of AgriWebb and the farming families who backed a young ag tech company long before the rest of the industry could see what it would become. If you haven't listened to that one yet, we recommend starting there. In Part 2, the story gets bigger. Because beneath the global partnerships and the rapid growth, this episode is really about how farming families move from recording the past to actually getting ahead of it. At the centre of it all is still the farm business itself. The producer who knows their country better than anyone but is making critical decisions without the right information in front of them. The family navigating rising expectations around data, sustainability, succession, and performance, often without the tools or support to do it confidently. John talks openly about the gap between what is possible and what most farming families are actually doing, and how AgriWebb's direct to farm model is closing that gap every day. Their collaboration with Figured takes it even further, finally connecting the operational and financial picture of a farm business in one place, so that the decisions being made on the ground are backed by the numbers that matter. In this episode, we explore: How AgriWebb's two-part business model works and why the enterprise model is unlocking value for farmers in ways the industry has never seen before The Sainsbury's and ABP partnership, six years in, 500+ farms, and results th

# 191 - The Incredible AgriWebb Story – Part 1 with Co-Founder, John Fargher

May 8, 2026 59 min

John Fargher grew up on a remote family station in the Northern Flinders Ranges, where distance, drought, hard work and innovation were simply part of life. He saw first-hand how quickly farming can change. A station that once needed 40 people could later run with four or five. Horses gave way to motorbikes. Water runs that once took days could be done in hours by plane. Each shift changed what was possible, and left John asking one question: what is the next step change in livestock agriculture? That question became AgriWebb. In this episode, John Fargher, co-founder of AgriWebb, shares the story behind one of Australia’s great ag tech businesses, from a floppy disk sitting unused in a station office to a global platform now used across 28 countries, tracking more than 20 million head of livestock. He talks openly about the early days, the failed hardware ideas, the farmer who almost said no but then chose to back them, and why that moment still gets him emotional more than a decade later. We explore: What AgriWebb is seeing across global agriculture and why Australian agribusiness may be slower to invest than other markets How AI is shifting livestock management from recording what happened to forecasting what is coming Why the future of farm data is about planning ahead, not just tracking the past How AgriWebb now supports farmers across Australia, the UK, the US, Brazil and beyond For farmers, this is more than a technology story. It is a reminder that progress rarely comes from one big leap. It comes from practical people backing better ways of working before the rest of the industry catches up. This is Part 1 of the AgriWebb story, with more to come in the next episode. Thank you John, for sharing the story so openly, and for the work you and the AgriWebb team continue to do in helping move agriculture forward. Keep winning, Jeremy Hutchings & the Farm Owners Academy Team

# 190 - Are Your Business Structures Impeding Your Farm Business’s Success? with Andy Fenton

Apr 24, 2026 1 hr 12 min

A good season can hide a lot. So can a strong balance sheet. But performing well on the surface does not always mean the business is built on the right foundation. Risk builds quietly. Options narrow over time. And by the time most farm owners recognise it, they have less room to move than they thought. In this episode, Jeremy sits down with Andy Fenton, Managing Director of Fenton Financial, who brings more than 20 years of experience across financial planning, funds management and investment banking, to unpack a confronting but important idea: It can be our business structures that kill our farm businesses. Not all at once. Not dramatically. But over time, through outdated structures, poor protection, limited leverage, unnecessary tax inefficiency, and too much control sitting with the bank. Andy explains why so many farming businesses are still operating in structures that were inherited, kept because they were simple, or never reviewed as the business grew. He talks through what can go wrong when land, machinery and trading operations are tied together in the wrong way, and why that can leave farming families more exposed than they realise. We cover: why outdated structures can quietly hold a farm business back the risks of having land and trading activities sitting together how tax averaging and poor structuring can limit flexibility why banks can gain too much control when security is not set up well how better structures can improve protection, succession and wealth creation We often see farming families operating in structures that no longer fit the business. That’s why conversations with specialists such as Andy matter. While Farm Owners Academy is not an accounting firm, we help members ask better questions, think more strategically, and strengthen the business behind the farm through the deeper support available in our 3-year comprehensive Platinum Mastermind program. If this episode has raised questions about how your...

# 189 - Fertiliser & Fuel Prices: How to Lead Through This New Economic Uncertainty with Tracy Secombe & Sam Johnsson

Apr 10, 2026 52 min

Are you concerned by the uncertainty surrounding increased fuel prices? Is the current global turmoil challenging your view on how to best navigate this season? The biggest risk right now is not fuel, fertiliser, interest rates, or global instability. It's panic. Uncertainty has a way of hijacking clear thinking. It pulls people into worst-case scenarios and pushes reactive decisions before the facts are fully in. That is where the real damage starts. Not in the disruption itself, but in the response to it. Because when something shifts, whether it is a headline, a price rise, or a disruption, the natural human response is not calm, measured thinking. It is alarm. It is projection. It is the tendency to ask, “What if this gets worse?” rather than, “What is actually true right now?”. In this conversation, Sam Johnsson, Tracy Secombe and I unpack what it really looks like to lead through uncertainty, not just from a business perspective, but from a mindset and leadership standpoint. We cover: how to check your state first and move from angst and panic back to composure and optimism why stepping away from drama, media, and negativity helps you come back to facts and make logical, informed decisions how to use forecasting to assess worst case, average case, and best case, and adapt your approach accordingly how practices like gratitude, exercise, and self-regulation help lift your mindset so you can lead your family and team more strongly You do not need to pretend uncertainty is not there. You do need to lead yourself well enough that it does not make your decisions for you. Sam and Tracy, thank you for the practical insight and steady perspective you’ve brought to this conversation on how to lead through uncertainty. Navigating the financial side of the business in times like this can feel overwhelming, and you’re not alone. Many farm owners have felt that same pressure and have used the Cash Flow Optimiser to turn uncertainty i...

# 188 - Knowing Your Numbers How to Build A Stronger Farm Financial System with Jayne Walsh, Tim Fowler, Renee Nicholls, and Bec Balfour

Mar 26, 2026 42 min

This week, Sam Johnsson hijacks the podcast while I’m off on a skiing holiday in Austria and he takes on a topic that might not sound flashy, but can quietly change everything in a farm business: building a strong financial system. Because for a lot of farm owners, the numbers are still something that sit in the background until they become a problem. And that’s a hard way to lead. When the books are behind, the reporting is patchy, or the numbers only come out at tax time, it leaves people making big decisions without a clear view of where the business is actually at. That creates stress, second-guessing, and a constant sense of being on the back foot. In this conversation, Sam is joined by Jayne Walsh, Tim Fowler, Renee Nicholls, and Bec Balfour to unpack what good financial management actually looks like in a real farm business. Between them, they bring lived experience from multi-generational farming operations, succession, enterprise management, and bookkeeping support for rural businesses. And what comes through clearly is this: strong financial systems are not just about compliance. They are about clarity, confidence, and better decisions. We explore the gap between “doing the books” and actually using your numbers to lead the business well. From clean data and simple chart-of-accounts structures, through to forecasting, enterprise analysis, cashflow visibility, and stronger conversations with banks, this is a practical discussion about getting out of reactive mode and into a much more proactive way of operating. Here’s what we uncover: Why weekly reconciliations and end-of-month processes create confidence in the numbers How forecasting helps you adjust as the season changes instead of reacting too late The value of enterprise-level reporting to understand what is and is not making money Why banks and lenders respond better when your numbers are current, clear, and well presented Practical first steps for farm...

# 187 - Legacy Isn’t Land: Rethinking What Succession Success Looks Like with Mike Stephens

Mar 12, 2026 49 min

Selling the family farm can feel like the ultimate failure. For a lot of farming families, it can carry guilt, grief, and the sense that something precious has been lost. But Mike Stephens challenges that story head-on. Mike is the founder of Meridian Agriculture, one of Australia’s oldest and most experienced agricultural consulting firms, and the author of Life After Farming. For decades, he has helped farming families navigate the people side of agriculture with practical support around succession, transition, and decision-making. He argues the real measure of “successful succession” is not whether the land stays in the family, but whether the outcome meets the needs of the whole family, passes the fairness test, and protects relationships. We explore why the “never sell” narrative adds pressure to families already carrying enough, how to get the right conversations on the table (early), and what it looks like when a family chooses a positive exit and thrives in the next chapter. Here’s what we uncover: Why selling the family farm is not a failure of succession Why fairness is the hard but necessary test, especially between farming and non-farming siblings The cost of staying in the game at all costs, including debt, pressure, and resentment How to approach succession conversations properly, starting with confidential one-on-one input before bringing key issues to the family table The power of starting early: it may be too early for a succession plan, but it’s never too early to plan for succession If your family is carrying the weight of succession conversations, this episode offers a clearer reference point for what good decision-making can look like. Not perfect. Not painless. But fair, practical, and grounded in what matters most. Mike, thank you for bringing such clarity and steadiness to one of the hardest conversations farming families ever face. Your perspective gives people permission to think more honestly ab...

# 186 - An Overheated Stock Market Crash in 2026? How to Get Ready with Terry Tran

Feb 26, 2026 42 min

As we step into 2026, there’s a lot of noise out there. Geopolitical tension. AI hype. Market highs. Media drama. And if you’re a farm owner trying to make steady, strategic decisions in the middle of a tight season… it can feel like one more thing to carry. In this episode, I sit down with my good mate Terry Tran, founder of Freedom Trader, to cut through the headlines and look at what the data is actually telling us. Because while the media sells emotion, markets move on numbers. And if you’re building off-farm wealth whether inside super, a managed fund, or direct equities, this matters. We uncover: What’s really driving the market surge (and why it’s not as broad as it looks) Why AI investment is inflating valuations across tech What Warren Buffett and other “smart money” investors are quietly doing What questions you should be asking your advisor or super fund And how to prepare so you’re not a spectator when opportunity returns If you’re looking for a clear, practical framework to assess markets, filter quality investments, and build an off-farm portfolio with confidence, join Terry’s exclusive FOA webinar on March 17th at 7:20pm AEDT. Register here. You can also learn more about Terry’s philosophy, real-money approach to risk management, and the Freedom Trader Blueprint program via his website here. Thank you Terry for your generosity, your clarity, and for continuing to equip farming families with the tools to invest with confidence and discipline. Yours in investing, Jeremy Hutchings & the Farm Owners Academy Team  

#185 - From Farm Operator to Farm CEO with Ben & Kate Johns

Feb 13, 2026 1 hr 8 min

What if the real constraint in your business isn’t effort, seasons, or skill, but the role you’re still stuck playing? For Ben and Kate, this question didn’t arrive neatly. It crept in over time. Their journey took them far from the farm first, through university, into investment banking in London, and straight into the pressure cooker of the GFC. Long hours. High stakes. A world where structure and accountability were non-negotiable. Choosing to come home to the family farm wasn’t about escaping work. It was about building something of their own. What they returned to was a third-generation Darling Downs farm growing irrigated silage for Wagyu feedlots. A good business, but one run largely from people’s heads, with no clear leadership role and a heavy reliance on who was on the ground each day. Here’s what we explore: What it really took to come home and spend years earning influence before having authority Why their succession took close to two years, and why slowing it down led to better decisions and stronger relationships The point where expanding pivots and working harder stopped delivering growth What changed once Ben stepped out of daily operations and into a full-time CEO role How simple rhythms now hold the business together, including weekly meetings, clear roles, and a 90-day operational focus If you know your business could handle more, but not the way it’s currently being run, this conversation will give you a clearer reference point for the next shift. Ben and Kate, thank you for sharing what leadership looks like when it’s intentional, well-timed, and anchored in long-term thinking. The clarity you’ve built into your roles, your team, and your systems is a benchmark for what’s possible when committed leaders give good decisions the space to compound. Cass, thank you for walking alongside Ben and Kate as their coach. The decisions, structure, and confidence reflected here show what’s possible when farm...

# 184 - Out of the Shadows of Succession: Taking the Lead as a Family, with Simon and Naomi Goode

Jan 30, 2026 44 min

There comes a moment in every farm business where the question isn’t how much more can we do, it’s what do we actually want to build? For Simon and Naomi Goode, that moment came after years of doing everything: cropping, hay, livestock, all while raising four kids and managing 3,200 hectares in Victoria’s eastern Wimmera. They weren’t in crisis. In fact, from the outside, they were flying. But inside, they were carrying too much. Too many moving parts. Too many long days. Not enough space to step back, lead strategically, or live the life they were working so hard to create. In this episode, their FOA Accountability Coach, Rick Morris sits down with Simon and Naomi to explore what it really looks like to evolve a fifth-generation family farm into a professionally run business without losing the heart of it. From completing full succession to stepping into defined leadership roles, they share what it took to: exit a legacy enterprise that no longer served them; restructure the business and move Naomi into the CEO seat; create a trusted “Core Four” advisory team to guide decisions; redefine success around clarity, family time, and aligned growth. You’ll hear Simon speak candidly about letting go of old work patterns, building a team he can trust, and learning to prioritise leadership over busyness. And Naomi with her background in public health and local government unpacks how she’s brought structure, financial discipline, and long-term planning into the heart of the business. If you’re running a solid farm but craving more alignment… if you’re stuck in the weeds but ready to step up and lead… or if you simply want to see what’s possible when a couple gets clear, strategic, and intentional, this episode is for you. Thank you Simon and Naomi for your candour, courage, and willingness to share the journey so generously. You are a brilliant example of what’s possible when structure meets heart, and business meets life. And Rick, than...

# 183 - Scaling from Scratch: The Rise Behind Nala Agribusiness and Red Dirt Lamb with Lachlan & Anna Sutton

Jan 15, 2026 1 hr 4 min

There comes a point when the late nights, the mental load, and the constant pressure make you wonder... how much longer can we keep doing this? Lachlan and Anna Sutton hit that point. Burnt out. Leasing land. Bucketing grain by hand while raising three young kids. Then something shifted. In this episode, their FOA Accountability Coach, Hayley Grosser speaks with Lachie and Anna, a couple who, in just 18 months, scaled from those long, heavy days to owning their first property, finishing over 20,000 lambs a year, launching a vertically integrated meat brand, Red Dirt Lamb, and holding a bold vision to build a $100M agribusiness that revitalises rural communities. But this story isn’t just about scale. It’s about identity, grit, and the price of transformation. We dive into: how they scaled from $200K turnover to multi-million dollar growth in less than two years; Anna’s leap from night shifts and nappies to launching a thriving farm-to-fork brand; the cashflow squeezes, mental burnout, and mindset shifts they had to overcome with the FOA community in their corner; and why their next chapter is about more than lambs on grain - it’s about building a team, backing people, and reigniting regional towns. This is for anyone who’s been told it’s too hard to start from scratch. For the couple feeling the strain of burning both ends. For the farmer who lies awake wondering, “Is this all there is?”. Lachie and Anna show us that it’s not just about working harder. It’s about changing the game, letting go of the rules, and building a farm that works for your life, not against it. To learn more about their story or to order their pasture-raised lamb direct from the farm, head to reddirtlamb.com.au. Thank you Lachie and Anna for reminding us that the strongest farms aren’t built on perfect conditions, but on heart, hard conversations, and a refusal to give up. And to Hayley, for not just guiding the story, but offering the rig...

# 182 - Out Of Survival Mode Burnout, Balance, and Breakthroughs with Andrew Graham

Dec 18, 2025 44 min

What if the hardest seasons in your business turned out to be the ones that set you free? In this deeply honest episode, Marina Gregor, one of our senior business coaches sits down with Andrew Graham, a cattle producer from southwest Victoria, to explore a powerful story of resilience, family, and business transformation. Andrew was previously burnt out, juggling operations management for a large-scale dairy business while navigating succession plans for his own family farm. Fast forward to today, and his world looks remarkably different, with a thriving cattle operation with 2,500 head, family back on the land, systems in place, and a sense of balance he never thought possible. This episode is a conversation about what happens when you step out of survival mode and into leadership with clarity and intention. It’s about letting go, backing yourself, and creating a business that truly works for you. Together, they explore: The messy reality of succession and how Andrew found clarity through it How burnout showed up, and what it took to finally slow down Why mindset, not just management, was the missing piece What changed when Andrew started building the business around his life The power of building a team and trusting them to lead These small shifts might not look like much at first, but they’re where real change starts. On the farm, it’s the everyday choices including how you plan, how you work with others and how you set priorities that determine the outcome of the season. The same applies in leadership. Creating space to step back, adding structure to the work, trusting others to lead, and getting clear on roles and direction helped Andrew move from burnout to focus and confidence. If you’re looking to do the same, now is the time to take stock. Block time early in the new year to step off-farm and get clear on your 12-month priorities, because without space, clarity rarely comes. Need help resetting your goals for the new year ahead? Our Ul...

# 181 - The 3 Secret Killers of Family Farming Businesses Confusion, Control and Conflict, with Jeremy Hutchings

Dec 4, 2025 45 min

As we reach the business end of the season for many, this episode offers a quiet reflection on some of the deeper and important challenges showing up for farming families and their business teams right across the country. There’s no guest this time. Instead, I wanted to take a moment to share some of my learnings and observations over the year through coaching calls, leadership workshops, and time spent walking alongside farm owners who are doing their best to juggle family, team, operations, and future planning. What continues to surface are three common forces quietly undermining even the most committed families. They don’t always get named, but they’re felt - in the tension, in the exhaustion, and in the weight that so many carry day to day. Those three forces are confusion, conflict, and control. In this episode, I explore what tends to happen when there’s no clear structure, when roles aren’t defined, and when everything rests on one or two people to hold it all together. I also touch on something many find uncomfortable - the idea that succession might not in fact be the issue at all! Sometimes all that is missing can be a professional and practical business management framework. Without structure, succession becomes messy. With structure, it becomes manageable, and the potential for success through generations enhanced. We will explore: Why resourcing decisions have such a direct impact on freedom, stress, and family dynamics The cost of carrying too much, and the long-term risk of building a business that depends on one person What it means to lead professionally and put the right frameworks in place, from organisational charts and role clarity to strategic planning and operating rhythms The career ladder model that helped one farming family move from tension to shared understanding What high-performing teams have in common, and how they’re built with intention, not guesswork This is an honest look at what it tak...

# 180 - Leadership Lessons From Elite Rugby and Dairy Farming With Sam Whitelock

Nov 20, 2025 1 hr 3 min

Sam Whitelock knows pressure. He’s captained the All Blacks through some of rugby’s most intense moments. He’s made high-stakes decisions with the weight of a nation on his shoulders. And now, he’s turned that same grit and composure to life on the farm. But here’s what Sam’s learned. Real leadership isn’t about powering through at all costs. It’s knowing when to push and when to pause. When to speak and when to listen. And how to look after yourself, so you can lead others well. In this episode, Sam opens up about his transition from rugby to farming, the lessons he’s learned along the way, and how the principles of leadership he honed on the field apply to farming life. From managing stress and communicating effectively to balancing the demands of family and business, Sam offers practical insights that can help anyone facing the pressures of modern-day farming. We cover: The parallels between leadership on the rugby field and managing a farming business, and how both environments require clear communication, calm decision-making, and showing up for your team. The importance of staying grounded and managing stress in high-pressure situations. The impact of Farmstrong, a wellness initiative supporting farmers' mental and physical health. The challenges of farming and why building a support network and taking time off are key to long-term success. Whether you’re managing a farm or a team, Sam’s reflections remind us that leadership is not just about being in control. It’s about being self-aware enough to step back and ensure your own well-being is a priority. Sam, thank you for sharing your journey with us and for reminding us that good leadership starts with taking care of ourselves. For all our listeners, if you’re looking for resources to support your mental and physical health, be sure to check out Farmstrong. And if you're in Australia, I encourage you to get involved with Active Farmers, a great initiative supporting rural communiti...

# 179 - Touring to 50+ FOA Farms Across Australia with Tim and Cheryl Freak

Nov 6, 2025 1 hr 12 min

“You’re doing better than you think.” It’s the simple, powerful reminder that Tim and Cheryl Freak leave behind after every farm visit. In this episode, I sit down with two of our long-time FOA members and coaches, Tim and Cheryl, who have spent the past three years deeply embedded in our community, supporting hundreds of farm businesses across Australia. This year alone, they’ve completed more than 50+ full day, in-person visits and share rare insight into what’s really going on in farming right now. From drought-hit sheep properties in Victoria, to feedlot expansions in NSW, to cropping and irrigation operations in Queensland, they’ve sat at kitchen tables and walked paddocks, helping farming families align around a shared vision, map out their next steps, and reconnect with why they’re doing what they’re doing. They bring a fresh perspective, often seeing things that others can’t because they’re too close to it. Whether it’s spotting simple changes, helping families refocus on what really matters, or gently challenging assumptions, their approach is grounded in experience and care. In this episode, we unpack: The key themes from their farm visits, from confinement feeding and breed decisions, to water shortages, machinery investments and more How the most effective operators are thinking strategically, knowing their numbers, and making informed decisions even in tight seasons Succession planning, and the honest conversations that many families avoid but desperately need to have The power of having a clear Clarity Action Plan that brings the whole team into alignment, and maps a path forward Why investing in your people and seeing your team as an asset, not a cost, is key to building a business that lasts The importance of finding joy, creating harmony, and celebrating wins along the way What Tim & Cheryl bring to these visits with fresh eyes, deep understanding, and a tonne of lived experience is gold. They often walk into some homes wher...

# 178 - What Is The Future For? Wool Can It Survive? With Jamie & Will Swales

Oct 23, 2025 57 min

Australia’s wool sector is still feeling the pinch. There’s no doubt the last couple of years have been challenging, with recent decile two and three prices making it hard for many businesses to stay afloat. But despite these obstacles, the Swales of Woodlands set an example of resilience. They’re carrying 150 years of family heritage into the future, proving that even in the face of adversity, there are opportunities to adapt and thrive. This week, I’m joined by Jamie & Will Swales both proud Platinum Mastermind Alumni from Woodlands, a 4,265 ha merino operation 55 km west of Armidale in NSW’s New England. This year marks 150 years of their family farming this property, with children Will, Georgia and Angus representing the sixth generation. Congratulations to Jamie, Angela, and their family on this incredible milestone. In this conversation, we dig deep into: The significance of 150 years of family farming at Woodlands, discussing how the farm has evolved and the connection to family heritage. The current state of the wool industry, including the impact of falling production, shifts in global demand and the disconnect between auction room price signals and actual consumer uptake. Strategic responses to tough times, including pivoting to cattle during drought periods and focusing on merino genetics to improve wool production. The industry's need for action on mulesing, with Jamie and Will stressing the importance of addressing animal welfare practices and marketing efforts to meet consumer expectations and boost demand. Will also shares his personal journey into the wool export industry through Endeavour Wool Exports, a company that’s become one of Australia’s largest wool exporters in just a few short years, now exporting around 220,000 bales annually. Will's role at Endeavour involves helping farmers navigate the export process and connecting them to the global market, offering direct-to-farm services and auction support. You can learn more about Endeavo...

# 177 - Premium, High Marbling Lamb Is Here. With Tom Bull from LAMBPRO

Oct 9, 2025 57 min

After more than 15 years of focused breeding, data collection, and persistence, Tom Bull and his team at LAMBPRO have achieved what many thought was impossible: the creation of KS7, a Marble Score 7 lamb, developed in partnership with Meat & Livestock Australia, Endeavour Meats, and chef Matt Moran. This high-marbling lamb delivers the same eating quality, juiciness, and tenderness that consumers love in premium beef. But this story isn’t just about a product. It’s about the vision, innovation, and belief that Australian lamb can compete on the global stage for the most discerning markets. Tom shares the journey from identifying high-marbling Hampshire Down genetics to developing grading technology that can now grade lambs accurately on the processing floor. He also reflects on what this means for producers and how the industry can evolve to attract young people, reduce labour, and build more efficient, profitable sheep enterprises. Specifically during this episode, we unpack: how genetic discovery and grading technology combined to deliver the world’s first Marble Score 7 lamb; how labour efficiency and youth engagement are shaping the next era of sheep production; and why Australia’s future lies in premium, not commodity markets, serving the “Uber-premium” consumer who values quality over quantity. Tom Bull’s work is proof that persistence and vision can move an entire industry forward and that Australian producers are ready to lead the world in innovation and eating quality. You can learn more about Tom and his work at https://www.lambpro.com.au/ A huge thanks to Tom Bull for his time, insight, and unwavering commitment to raising the bar for Australian lamb. P.S. Innovation like Tom’s doesn’t happen by chance. It comes from clear goals, smart planning and bold action. The TOP Producers Workshop in Sydney on the 16th & 17th February 2026 will help you bring that same mindset to your farm business. Two days that change the way you lead,...

# 176 - Will Red Meat Prices Crash or Hold With Expert Analyst Simon Quilty

Sep 26, 2025 41 min

Australian cattle and lamb markets are at a tipping point. Prices have surged to record highs, but according to leading analyst Simon Quilty, we’re about to hit what he calls “unsustainable pricing.” Bringing over 30 years of hard-won market insight to the table, Simon Quilty has worked with top firms including Louis Dreyfus, ConAgra, DR Johnston, and FC Stone. Today, he helps large financial institutions and farmers alike make sense of the complex forces shaping the red meat sector. In this episode, Simon delivers a no-nonsense forecast: cattle rallying up to 750c/kg before falling back to a new norm around 550… lambs peaking at 1350c/kg before settling at 950. These aren’t guesses. They’re grounded in global supply shocks, America’s herd liquidation, and the structural rebuild now underway in Australia. We cut straight into the forces driving this market, including: why America’s drought and Trump’s tariffs are reshaping global trade in our favour; how the mass liquidation of the southern Angus herd has set the stage for a desperate chase for quality cattle; the shift from wool into meat sheep and the rise of self-shedding breeds; and how new global demand from China shutting out US beef to the Middle East’s booming chilled carcass trade is creating both opportunity and protection against future price crashes. For producers, this conversation is a wake-up call. The highs won’t last forever. But there is a clear path forward. One built on understanding the new norms, preparing for volatility, and making confident decisions in a transformed market. Simon Quilty’s analysis has never been more relevant. If you want to know where livestock pricing is really headed and how to position your business, this is essential listening. 👉 You can learn more about Simon and Global AgriTrends at www.agritrends.com A huge thanks to Simon for his time, his candour, and his ongoing commitment to helping livestock producers navigate these ma...

# 175 - From Refugee To Financial Freedom - The Terry Tran Story

Sep 11, 2025 56 min

At just two years old, Terry Tran fled Vietnam by boat with his parents, was rescued after days lost at sea, and spent months on a Malaysian refugee island. It was there, on Christmas Eve, that a storm claimed his father’s life, leaving his 21-year-old mother widowed with a toddler to raise. From those humble beginnings, Terry has built a life of financial freedom, not through shortcuts but through patience, persistence and following a clear process. Along the way, he was also shaped by the kindness of others, a reminder that generosity can change lives. In this conversation, Terry shares how he started from almost nothing, the mistakes he made chasing quick wins, and the principles he now follows to protect and grow wealth. He talks about the role of risk management and how the mindset farmers use to work through seasons is the same mindset needed to succeed as an investor. We also explore Terry’s view on the global share markets. He explains why US-China tensions and trade tariffs have left markets sitting at unsustainable highs, why Australia may face deflation rather than inflation, and why he is holding larger cash positions to stay prepared. Most importantly, he reminds us that downturns, while uncomfortable, are often when the best opportunities appear. Specifically, we explore: Why managing risk and protecting your capital must always come first How to avoid “get-rich-quick” traps and instead build wealth through discipline and compounding How global tensions and tariffs are shaping markets, and why Australia may face deflation Why downturns like the GFC and COVID-19 can be the best times to invest if you’re prepared For farmers, this is both a story and a lesson. The same qualities that get you through tough seasons on-farm can also build lasting wealth off farm. And there’s more. Terry is running an exclusive webinar for the Farm Owners Academy Community on Tuesday evening, 23rd September. This is your chance to go de...

# 174 - Nothing Beats High Prices like High Prices with Brett Stevenson, Market Check

Aug 28, 2025 54 min

In recent years grain growers nationally have enjoyed an extended period of strong prices and favourable market conditions. According to grain industry authority, Brett Stevenson, Managing Director of Market Check, this may well be all about to change. Of the back of last month’s Australian Grains Industry Conference (AGIC), I invite Brett to once again join me to give us his expert insights to the new headwinds Aussie grain growers now face in coming years. As grain prices face downward pressure, Brett Stevenson offers invaluable insight on navigating a challenging global market – it seems clear the good times we have enjoyed may now not last forever. With over 30 years of industry-leading experience, Brett dives into the challenges of navigating a low-price environment and offers advice on risk management, grain marketing strategies, and why the next few years may likely be tougher than many expect. In this episode, we explore: the impact of geopolitical tensions and changing international supply dynamics; the challenges of managing input costs while facing long-term low grain prices’ how to prepare for market fluctuations and manage your grain marketing more strategically; and the importance of adapting your business model to ensure sustainability in uncertain times. You can learn more about their services and advisory offerings by visiting Market Check, with a short overview of their capability here. I would like to personally acknowledge, the long-standing and dedicated service Market Check provides many hundreds of grain growers across Australia. Their team is passionate about supporting farmers with practical, tailored and industry leading advice to help them navigate the complexities of grain marketing, ensuring long-term success, even during challenging times. Now more than in recent years, we need to be taking complete responsibility for our risk management and grain marketing. Whether you’re looking for daily market updates or in-...

# 173 - Beating Brain Cancer with Sam McGuane

Aug 15, 2025 1 hr 32 min

From growing up on a dairy farm in western Victoria with 12 siblings to the frontlines of one of the toughest fights in medical research, Sam McGuane’s story is one of resilience, service, and hope. As the inaugural Chief Executive Officer of The Brain Cancer Centre, and a key leader behind Carrie’s Beanies for Brain Cancer, Sam is on a mission to transform the future of brain cancer research. In this heartfelt episode, Sam opens up about how the values of gratitude, service, and hard work, ingrained in him growing up on the farm, have shaped his approach to both business and charity. These lessons, learned early in life, now fuel his leadership as he works to change the future of brain cancer research. Brain cancer remains the leading cause of cancer-related deaths in children in Australia, with survival rates virtually unchanged for decades. Sam is determined to change that. He’s building a model that brings researchers together, fosters collaboration, and supports breakthroughs in treatment. The result? A research ecosystem focused on tangible progress, including one of the most significant brain cancer clinical trials in the world. We discuss: How the farm values of teamwork, generosity, and service shape his approach to tackling one of the toughest medical challenges. The incredible success of Carrie’s Beanies for Brain Cancer, which has raised over $27 million, a campaign born from Carrie Bickmore’s Logies speech and fuelled by the power of community. Why the Brain Cancer Centre is changing the way research is done by focusing on sharing knowledge and working together to make real progress. Sam’s story shows how small, everyday actions can lead to big change when fuelled by purpose and community. His mission is clear: No lives lost to brain cancer and he’s working tirelessly to make that a reality. To all our listeners, you may or may not know someone affected by brain cancer, but imagine making a choice today that could change someone's future...

# 172 - How AI and ChatGPT Can Transform How You Operate as Farm Business Owners with Dimity Smith

Aug 1, 2025 51 min

When you wear as many hats as our farming families do, time is one thing you never have enough of. From the kitchen table to the paddock, we’re constantly making decisions, solving problems, and figuring out how to do more with less. What if there was a way to take some of that pressure off, without handing over the reins? In this episode, I sit down with Dimity Smith, agri-business innovator, event leader, and one of the most refreshingly practical minds when it comes to tech in agriculture. Dimity runs tailored AI training sessions for farming families and small ag teams, helping them get started with tools like ChatGPT and put them to work in your business. Together with Sam Johnsson, we dive into how AI is already helping farmers: Draft job ads, safety procedures, and strategic plans, Make grant writing quicker and less painful, and even help with farm system reviews, one prompt at a time. But more than the tools, this is about mindset. Dimity reminds us: AI is your co-pilot, not your competitor. It’s not here to replace your hard-earned wisdom, but to amplify it. And like any tool, it’s only as powerful as how you use it. We also explore the fears many have about AI, and how simple curiosity might be the antidote to overwhelm. Dimity puts it best, "You don’t have to be great at spelling, you don’t have to be techy, and you don’t need to have it all figured out.” She runs hands-on workshops through GRO Events Group and GRO Rural where she walks through it all slowly, answers your questions, and helps you use AI in a way that makes sense for your farm. Join the 2-hour online workshop exclusive for Farm Owners Academy listeners: Evening Session – Tuesday 12 August, 5.00 PM AEST (Register here) Daytime Session – Wednesday 13 August, 11.00AM AEST (Register here) For more information on all the workshop details and options, visit the workshop landing page here. To get in touch, connect with Dimity via social media or h...

# 171 - The Value Of Getting Away From Your Farm For Inspiration And Clarity – lessons from a recent FOA client conference

Jul 18, 2025 36 min

I really values the constructs that: ‘you cannot solve the problem you have created in the environment in which you created it’… and ‘many minds make for smarter work’. What could you see more clearly if you took time with key decision-makers away from your farm? How many more options and insights might you access if you more actively called on the collective wisdom of other high-performing farm owners? In this episode, Sam Johnsson speaks with FOA coaches Cassandra Kath, Elle Webb and Sam Pincott to unpack the powerful conversations and insights to come from our latest client conference, our ‘Organise Infrastructure’ Deep Dive. With more than 550 farm owners in the room, the focus was clear: how to optimise your investment in infrastructure, equipment and technologies in order to drive efficiency, productivity and farm performance. We all have a long-list of items we’d like to invest in to move our farm’s forward. At the same time there are a host of emerging technologies we need to be considering to help get it done. Getting the sequence for these investments, and structuring them in the right way is critical. Being cautious and under-investing can limit our progress. Being too bullish and over-investing can lock-up cashflow and capital and be the thing that brings us un-stuck. Are we allocating capital to the highest pay-off items? Are we making measured decisions based accurate due diligence? Are we working to a well-designed strategic plan, or making emotive and reactive investment decisions? For those who attended, breakthroughs came not from a spreadsheet, but from getting off-farm and into a room filled with open, like-minded growth-oriented peers. From sharing 250 tested infrastructure improvements to creating space for goal-setting, strategy and real connection, the impact was felt well beyond the conference content. In this interview, we cover: how a clear process helps avoid ‘wish-list’ investing; the value of stepping off-farm to reflect, reset,...

# 170 - How Demographics Can Shape Smarter Farm Decisions with Simon Kuestenmacher

Jul 4, 2025 56 min

What if the future isn’t something to fear but something we can prepare for, shape, and lead into with confidence? For Simon Kuestenmacher, understanding what’s ahead isn’t guesswork. It’s grounded in data, demography and deep thinking. As co-founder of The Demographics Group, Simon helps leaders across the country make sense of the big forces shaping our communities, our economies and our businesses. In this conversation, he brings that lens directly to farming. This is a full and generous exchange with someone who not only understands the numbers but deeply respects the people behind them. Simon doesn’t just talk about trends, he speaks to what they mean for farm owners, for regional Australia and for the next generation of workers we are all learning to lead. And his message is simple. The world is changing fast, but if you are in farming, you are in the right place. The question is - are you setting your business and your people up to thrive in what comes next? Specifically during this episode we explore: What happens when the “tyranny of distance” becomes a strategic advantage Why community and sport remain the glue in regional Australia The real story behind generational shifts and what each cohort needs from its leaders Why farmers are some of the most skilled professionals in the country Whether it is about creating better housing options, sharing your values with new staff, or just understanding the long arc of change, this episode will help you see the road ahead with a little more certainty. Simon, thank you for grounding the data in real meaning. And for reminding us that leading well today is still our best investment in tomorrow. To every farm owner listening - stay curious. Build systems. Invest in people. Keep asking the questions that matter. You are farming in the right country, in the right industry. And there is real opportunity ahead for those willing to prepare for it. Sincerely, Jeremy Hutchings and the Farm Owne...

# 169 - Don’t Wait for a Crisis to Care — A Real Talk on Farm Safety with Rebecca Fing

Jun 19, 2025 57 min

What if we treated safety not as a box to tick, but as a culture to lead? For Rebecca Fing, this isn’t a theoretical question — it’s the heart of her life’s work. From her base in Goondiwindi, Rebecca and her team at House Paddock Training & Consulting have spent two decades helping farm families lift their game in HR, business strategy, and importantly — work health and safety. This episode is a full-bodied conversation with someone who’s been on over 600 farms and seen it all. Rebecca doesn’t just talk compliance — she talks culture. She doesn’t just talk paperwork — she talks people. And the urgency is real. Agriculture employs just 3% of Australia’s workforce, yet accounts for 30% of all workplace fatalities. Even more sobering — 75% of those deaths involve machinery. These aren’t just numbers. They’re reminders that safety isn’t something we can afford to “get to later.” Because what’s at stake is far too important. In a world where the urgent often crowds out the important, she makes a powerful case for choosing safety not someday, but today. We cover: How to make safety part of your everyday rhythm — not a once-a-year task Why consistent follow-through matters more than a polished folder on a shelf How a culture of confidence (not just compliance) can actually save lives And practical tips on how to make a start today: Google free audits, borrow best practices from other industries, and stop trying to reinvent the wheel. Rebecca speaks with the kind of clarity and conviction that only comes from lived experience. Her honesty is refreshing, her passion is contagious, and her message is simple: don’t wait for a crisis to care. Whether you're leading a large team or running a family farm, this one will hit home. Because at the end of the day, this isn’t about rules — it’s about responsibility. And creating a farm culture where everyone gets to go home safe. Rebecca, thank you for showing us the heart behind the how...

# 168 - A Shout-Out to the Great Work of Agri-Entrepreneurs - The Wayne Perkinz Story

Jun 6, 2025 57 min

Every great innovation starts with a question — Could this be done better? For Wayne Perkins, that question came in a wool shed, with a busted back, and a view of shearing that hadn’t changed in a century. He wasn’t looking to build a business. He was looking to fix a problem. And in true agri-entrepreneur fashion, what followed was part invention, part persistence — and one heck of a story. In this episode, we shine a light on the doers. The tinkerers. The farm-based problem-solvers who aren’t waiting for permission — they’re out there building something better. Wayne Perkins is the founder of Perkinz, and the creator of the CrutchMaster and ShearMaster — two breakthrough systems in sheep handling that have become a lifeline for farmers and shearers across Australia and New Zealand. Backed by a background in shearing and solid grounding in farming, Wayne's story is a raw and real account of what it takes to create, adapt, and endure. We explore: Why practical farmer feedback — not engineering perfection — led to breakthroughs What it’s like to lead a growing business when the industry you serve is under pressure And why innovation sometimes starts with a hunk of steel and the belief that things can be better Wayne has been through the wringer — financially, physically, emotionally. And yet, through all of it, he’s held onto a simple, powerful vision: make shearing better. He is one of the most determined, self-made thinkers in our space — and someone who reminds us all that real progress often starts with having a go. If you’re an agri-entrepreneur forging your own path, this episode is for you. And if you're looking to reduce the strain and sharpen the system on your own farm, check out the Perkinz CrutchMaster and ShearMaster at perkinz.com.au. Wayne — thank you for showing us what it means to stay the course, solve the real problems, and lead with vision (and a bit of good Kiwi cheek). Here’s to every farmer and agri-ent...

# 167 - Enrolling the next generation - the McArthur Family Story

May 22, 2025 58 min

Succession isn’t just a plan on paper — it’s a living, breathing conversation about legacy, leadership, and what we’re really passing on. And when it’s done well, it can strengthen not just the business, but the family behind it. This episode is a testament to that. Rob and Ainsley McArthur aren’t just managing a successful beef operation in central Queensland — they’re guiding a generational transition with intention, structure, and a whole lot of heart. Alongside their six children, they’ve created a culture of contribution, where ownership and responsibility are shared from the ground up. In this conversation, I am joined by the McArthur’s and their Platinum Mastermind coach Sam Pincott. Together we dive into the nuts and bolts of a family business that’s thriving because it’s been built on purpose and participation. Here’s what we explore: How Rob and Ainsley stepped into leadership early and chose to rewrite the script on what succession could look like Why they treat their kids as stakeholders — inviting them into planning, strategy, and even financial oversight from a young age The real impact of strategic rhythm — from quarterly meetings to goal-setting retreats — in building trust and vision across generations What it means to balance the “family business” with the “business of family” — and why both need attention How FOA frameworks and lifelong learning have helped them shape a business that’s bigger than any one person You’ll hear how their children have stepped up to run operations and organise camp drafts, and how strategic grazing lifted their carrying capacity from 1,500 to over 5,000 — all while staying true to their family-first values. But more than anything, you’ll feel the deep pride and strength that comes from leading a family, not just a farm. To any family listening — whether you’re navigating succession, shaping strategy, or simply wondering how to get your kids more involved — this episode is full of gentle guidance, real...

# 166 - The TOP Producers Workshop: 10 Years In The Making

May 9, 2025 52 min

Now and then, you get the chance to pause, look back, and really take stock. And when that moment rolls around, it can be quietly powerful. That’s exactly what this episode is. A milestone. A moment. A celebration. This year marks 10 years of Farm Owners Academy, and I wanted to sit down with two people who’ve been there from the start — FOA founder Greg Johnsson and our CEO Sam Johnsson — and reflect not just on where we’ve come from, but where we’re going. In this one, we unpack the heart behind FOA, the thinking that shaped the Top Producers Program, and the impact it’s had on farming families across Australia and New Zealand. But more than that, we talk about what truly sets top producers apart — and why, now more than ever, mindset, business acumen, and strategic focus are the critical tools for leading through uncertainty. Because right now, volatility is the new normal. Climate, markets, costs — they’re all shifting. And that means farming families need a stronger compass and clearer tools than ever before. In this episode, we explore: How FOA began, the purpose behind its creation, and the real-world gaps it was built to fill The 9-step Top Producers Model — and how it’s helped thousands build more robust, profitable, and scalable farm businesses How top producers use entrepreneurial thinking to stay ahead in uncertain times The power of mindset — and how inner growth creates lasting, external transformation Real-life examples of families who’ve doubled their scale, renegotiated better finance, and gained strategic clarity — all within months So wherever you’re at — whether you’re in growth, in a rut, or somewhere in between — this episode is an invitation to step up, get clear, and take charge. Our last Top Producers 2-Day Workshop for the year is happening June 23rd and 24th in Melbourne (or online if you can’t be there in person). And I can tell you, it’s two days that could completely change the traj...

# 165 - Tariffs, Turbulence & Tough Decisions: How Farmers and Investors Can Navigate Economic Uncertainty

Apr 24, 2025 35 min

The markets are rattled. The headlines are loud. And for farmers trying to plan ahead, it’s starting to feel a bit like trying to build a fence in shifting sand. That’s exactly why, in this episode of Profitable Farmer, I’ve invited back our trusted investment specialist, Terry Tran from Freedom Trader - because when the world gets noisy, Terry brings sharp thinking and clear-eyed strategy. At present, we’re diving deep into one of the biggest economic curveballs we've seen in years — the Trump-imposed US tariffs. This conversation is as timely as it is important. We explore: What this means for Australia & NZ, for agriculture, and for the way we make decisions in uncertain times What these tariffs actually are, and how they were calculated The ripple effects on global trade, inflation, interest rates — and yes, our ag exports. Where the risks lie… and where the opportunities might just be hiding in plain sight. Smart, proactive strategies to help you safeguard your business and potentially thrive on the other side of this storm. Terry doesn’t sugarcoat it — and that’s what makes this episode so valuable. He brings the data, the insight, and most of all, a calm, measured voice in the middle of all the noise. Whether you’re feeling rattled, curious, or fired up to adapt and invest wisely, this one’s worth your time. Because when everyone else is panicking, the best in the game are positioning. If you're wondering how to navigate the months ahead and where to look for your next smart move — tune in. And a reminder that Terry is running an exclusive Freedom Trader Webinar for our community. It’s designed to help you get ahead of the headlines and build real financial resilience for your future. 👉 You can register for the webinar here Terry, thank you for your wisdom and generosity. And to all of you listening — keep leaning in, keep learning, and above all, keep taking care of yourselves and each other. The times may be uncertain, but your next step doesn’t...

# 164 - Work Harder On Yourself Than You Do In Your Business

Apr 10, 2025 1 hr 5 min

Let’s be honest - running a farm can feel like a never-ending list of things to do. The sun comes up, and we’re off… chasing the day, solving problems, making it all happen. But here’s the question we’re leaning into on this episode: What if the biggest breakthrough for your business isn’t out there in the paddock… but in here, inside you? At Farm Owners Academy, we’ve learned time and again that real transformation - the kind that sticks - starts with mindset. When farmers turn the focus inward and start doing the inner work, everything shifts. And this episode of Profitable Farmer is a powerful reflection of just that. We’re unpacking the theme: “Work harder on yourself than you do on your business.” It's a simple idea, but it cuts deep. And it’s at the very heart of what made our recent Tune In, Deep Dive event so special. Over 500 farmers joined us to dive into the mindset, wellbeing, and emotional intelligence tools that don’t just improve your business - they change your life. I’m joined by two people I respect deeply - Tracy Secombe, our Head of Wellbeing, and David Westbrook (Westy), one of our most loved coaches and a farmer through and through. Together, we get real about: Why mindset matters - and how looking inward can unlock better relationships, stronger leadership, and a more fulfilling life. Breaking old habits - especially the tough-it-out, stoic mentality so many of us were raised with. Simple, practical tools that build self-awareness and keep you grounded, even on the hardest days. Real stories of transformation - Westy shares his own journey - raw, honest, and incredibly powerful - from living on autopilot to becoming intentional and aligned in life and business. If you’re ready to lead with clarity, step into your potential, and show up as your best self - on the farm, at home, and in life - this episode is for you. Tracy and Westy, thank you for sharing your wisdom and experiences. To everyone listening - my hope is that some...

# 163 - Is your greatest opportunity buried inside your toughest season? with Jeff McDonald, RLS Agribusiness

Mar 28, 2025 1 hr 26 min

As we reset for 2025, many are feeling the weight of a brutal 2024. And to be completely honest — when you're staring down a decile one year, it’s hard to know where to start. How do you budget with confidence? How do you front up to your bank when the season doesn’t go your way? So here is the truth: waiting it out isn’t a strategy. Hope isn’t a business plan. And if you want to lead your business forward, now is the time to level up how you turn up. In this episode, I am joined again by Jeff McDonald, Founder & Director of RLS Agribusiness. Born and bred on an irrigation property in Loxton, SA, Jeff stepped off the farm and into finance, spending 20 years inside a major bank before founding Riverland Lending Services. Today, Jeff leads one of the largest Agri-finance brokerages in the country. His team settles over $200 million in Agri finance each year, and through RLS Agribusiness, he advises farm businesses on everything from strategy and succession to governance and growth. Jeff has worked with hundreds of producers, and his insight is gold because it’s built on experience and not theory. He knows what banks are really looking for and how the best operators are preparing — strategically, financially, and emotionally — for what's next. This episode is not about hype. It’s about truth. It’s about acumen. And it’s about how we all step forward, more commercially aware, more proactive, and more in control. So, here’s your call to action: If you’ve been flying under the radar... waiting to see how it all plays out... hoping the bank gives you another run - I hope this episode provides insight into how to take a hard look at your business, forecast with clarity and lead with courage. Sincerely, Jeremy Hutchings and the Farm Owners Academy Team P.S. Ready to take your leadership, financial clarity, and business strategy to the next level? Join us at the next TOP Producers event – live at the Melbourne Convention Centre or virtua...

# 162 - Vital Leadership Lessons Learned on the Battlefield - with Paul Ainsworth, Lincoln Institute

Mar 14, 2025 1 hr 3 min

Where have you learned leadership? On the farm? In a day job? Inherited perhaps? For most, NONE have learned the vital art and science of leadership. It is a learned skill. One we can all commit to and master. One we all need to be successful in life and business, and in succeeding in the pursuit of a family farm that can transcend generations… It is a privilege to introduce Paul Ainsworth, Managing Partner of Lincoln Institute to you in this episode - one that speaks deeply to the heart of leadership, resilience, and the power of community. Over 15 years, and after a decorated career in the Australian Army, Paul has helped shape leaders in the veterinary and agricultural industries. A graduate of the Australian Defence Force Academy and the Royal Military College Duntroon, Paul served as an Infantry Officer with international deployments across five foreign countries, culminating in a role as a military observer in the Middle East. His leadership journey continued beyond the Army, first as the inaugural Director of ALDI Foods in Australia and then, as CEO and Board Chairman of Australia’s fastest-growing company in the energy sector. Now, as the Founding Principal of the Lincoln Institute, Paul is dedicated to equipping veterinary and agricultural professionals with the leadership, management, and communication skills they need to thrive. Leadership is more than just making decisions. It’s about connection. It’s about knowing when to step forward and when to step back. It’s about building a team that isn’t just technically strong but also aligned, empowered, and accountable. Here Are Some of The Key Leadership Lessons from This Episode: How self-aware are you as a leader? How you think you come across isn’t always how you do. Where might there be a gap between your intent and your impact? Who’s in your corner? Isolation is the enemy—whether you’re a vet, a farmer, or a business owner. Who do you lean on? How are you building a strong...

# 161 - How Grower Groups Are Making an Impact with Pippa Jones from Macintyre Ag Alliance

Feb 28, 2025 43 min

Running a farm comes with its fair share of challenges, and it’s easy to get caught up in the day-to-day. But some of the biggest opportunities for growth come from stepping outside our own operations, connecting with others, and learning from those facing similar challenges. Stronger businesses, smarter decisions, and a more resilient industry all start with farmers coming together and sharing knowledge. This episode is all about the power of grower groups - why they matter, the impact they have, and why getting involved can be a game-changer for your farm and business. I'm joined by Pippa Jones, who, alongside her husband, runs a mixed farm near Goondiwindi, QLD. Beyond the farm, Pippa has played a key role in the Macintyre Ag Alliance, helping to drive innovation and support for local farmers. She also works as an extension officer with NSW Local Land Services and represents the Northern NSW Drought and Innovation Hub. On top of that, she’s a 2024 Nuffield Scholar, exploring how carbon farming can be both a profitable opportunity for farmers and better supported on a global scale. Together, in this episode, we explore: The critical role of grower groups like Macintyre Ag Alliance and the impact they're having in southern Queensland and northern NSW. Why getting involved in these networks goes far beyond just improving technical farming skills. How simplifying your farm business model can give you the time and space to pursue off-farm interests, leadership roles, and industry impact. Why we should all back ourselves as leaders, even if we don't see ourselves that way just yet. At Farm Owners Academy, we're proud to be partnering with Macintyre Ag Alliance and other grower groups across Australia to help farmers connect, learn, and thrive. If you haven't yet, I encourage you to seek out your local grower groups and engage with your regional drought and innovation hubs-they offer invaluable resources and networks that can help you na...

#160 - The Impact of FOA On-Farm Visits - With Tim & Cheryl Freak

Feb 13, 2025 1 hr 10 min

If something happened to you tomorrow, would your farm keep running? Would your team know what to do? Would your business continue to operate, or does it all rely on you? It’s one of those things we don’t like to think about, but it’s critical — not just for succession planning or long-term growth, but for building a farm business that’s resilient and can operate without you. Today, I have the pleasure of sitting down with two of the best people to have this conversation with — Tim and Cheryl Freak. Tim and Cheryl have been with Farm Owners Academy from the very beginning. They’ve spent the last 10 years transforming their farm into a ‘Freedom Farm’ but also, travelling the country in the Farm Owners Academy caravan, working alongside farmers to help them create farm businesses that thrive without total dependence on them. This is a powerful conversation because it challenges the traditional mindset in farming — the idea that working harder is the only way forward. Tim and Cheryl show us the alternative way. In this episode, we unpack: How they transitioned from a business that was completely reliant on them to one that now operates smoothly without them being hands-on every day. Why they chose to bring in business partners — giving key team members skin in the game, rather than just employing a farm manager. How they’ve structured their operation with clear roles, responsibilities, and systems that ensure everything runs efficiently — whether they’re there or not. The impact of their farm visits with FOA members — where they ask the tough questions and help these incredible people work through challenges that they often don’t talk about anywhere else. We also talk about Freedom Farming — what it really means and why it’s different for everyone. For Tim and Cheryl, their definition of freedom farming means they now have the flexibility to travel, spend quality time with family, and step into roles where they’re mentoring and coaching other farmers...

# 159 - Rebuilding a Farm Business Against All Odds with Matt & Hayley Watson

Jan 30, 2025 1 hr 20 min

Farming is a beautiful and rewarding way of life, but as we know, it comes with its fair share of risks—some that we prepare for and others that shake us to the core. In this episode, we dive into an extraordinary story of resilience, resourcefulness, and reinvention as we sit down with Matt and Hayley Watson, first-generation farmers who built a thriving free-range egg business, faced devastating adversity, and emerged stronger on the other side. Matt and Hayley share their incredible journey—from building their egg operation to 9,000 birds, navigating one of the worst droughts in Australian history, and tackling the challenges of growth, to the devastating biosecurity crisis that forced them to start over. Through all the setbacks, their determination, values, and ability to ask “unreasonable questions” of good people helped them rebuild their business in under 12 months and turn it into a more efficient, scalable operation; an outstanding result and credit to them both. This conversation is packed with hard-earned lessons on managing adversity, knowing your numbers, and building a team and a business that can weather even the toughest storms. It’s also a reminder of the power of community, integrity, and daring to dream big, even when the odds are against you. Stick around as Sam Johnson, CEO of Farm Owners Academy, leads this inspiring conversation with Matt, Haley, and their coach, Alison Hamilton. Whether you’re navigating challenges in your own farming business or simply looking for a fresh dose of inspiration, this episode is for you. Sincerely, Jeremy Hutchings and the Farm Owners Academy Team P.S. To check out Watson Family Produce, click here. Or, if you are interested in egg production for Watson Family Produce click here. P.P.S. Ready to take your farm business to the next level? Our Complimentary Coaching Calls are designed to give you the clarity, tools, and strategies you need to succeed. Book your spo...

# 158 - Transforming Farming Success Through Simplification, Strategy, and Support with FOA Coaches

Jan 16, 2025 50 min

Today, we’re diving into a cracker of a conversation with three of our incredible FOA business coaches—Rick Morris, Marina Gregor, and Jack Owen. They not only run their own successful farming enterprises but also help guide others in our FOA community to achieve remarkable results. In this episode, we reflect on the wins, challenges, and insights that shaped 2024. You’ll hear how these coaches, through bold decisions and a deep understanding of their numbers, transformed their farms by simplifying operations and finding focus. They share firsthand how these changes have driven profitability and reduced overwhelm—an approach that’s reshaping the mindset around diversification in farming. Before we get into it, I want to extend my heartfelt thanks to Jack, Marina, and Rick for joining me in this episode. Your dedication, commitment, and input to this community are deeply valued. The way you lead by example and share your stories with such authenticity is inspiring. It’s people like you who make this community what it is, and I couldn’t be more grateful to have you as part of the Farm Owners Academy team. It’s not just about numbers though. This conversation also highlights the role of mindset, strategic planning, and community in navigating tough seasons and setting the stage for success. Whether it’s embracing the three Rs—rest, reflect, reset, or having those all-important planning days off-farm, I hope you’ll leave inspired to tackle 2025 with purpose and clarity. If you want to set yourself up for success in 2025, The Ultimate 2025 Planning Guide is packed with tools to help you map out your best year yet. Don’t wait – get your hands on it today. You can download it here. Thank you Jack, Marina and Rick for joining me in this episode. I hope this conversation brings you value and wish you all the best for the year ahead. Sincerely, Jeremy Hutchings and the Farm Owners Academy Team P.S. Don’t miss out! The early bird sale for the Top P...

# 157 - Business Model, Scaling, Benchmarking, and Navigating Tough Times with Sam Johnsson

Dec 19, 2024 47 min

As we near the end of another whirlwind year, it’s a chance to reflect, reset, and recharge. The festive season brings its own flurry of busyness, but before we all step into some well-deserved downtime, I wanted to bring you a conversation packed with insight and inspiration to help you wrap up 2024 with purpose and head into 2025 with clarity. In this episode, I’m joined by Farm Owners Academy’s CEO, Sam Johnson. Together, we dive deep into the year that was — exploring the highlights, hurdles, and lessons learned across our farming community. We unpack practical ways to stress-test your business model, navigate challenges like rising interest rates and tough seasons, and build resilience into your farm and family operations. We also delve into the important interplay between scale, gearing, and business model and how to assess your farm’s performance against several critical measures. Sam shares a special reflection on his personal journey this year, showing how resilience isn’t just a business strategy but a life skill, too. We also celebrate the incredible work of the FOA team — our analytics professionals, coaching leaders, and operational champions — who have supported farming families across the country to benchmark, plan, and grow stronger farming businesses. Thank you, team, we are so grateful for the dedication and ‘above and beyond’ support you consistently provide to our members and community. Whether you’re looking to refine your vision, strengthen your business, or just find fresh motivation for the year ahead, I hope this episode will help in some way or another. So grab a cuppa, or keep the tractor running, and join us for a conversation that could set the tone for your best year yet. Thank you for tracking with us this year. Wishing you a very Merry Christmas and festive season. Hutch and the Farm Owners Academy team. P.S. If you know someone who would make an excellent guest for the Profitable Farmer Podcast, you can...

# 156 - Leadership Lessons from Cameron Schwab: Insights on Courage, Resilience, and Building Teams that Thrive

Dec 6, 2024 1 hr 15 min

Today’s conversation is one of those deep dives into leadership, resilience, and navigating the complexities of life—whether that’s on the farm, in the boardroom, or out on the footy field. Joining me is Cameron Schwab, a man who, at just 24, stepped into the CEO role of an elite AFL club, and over the years has learned not only what leadership demands of us but how it shapes us. Cameron is the real deal—a thinker, a mentor, and someone who’s walked the path of success, failure, and reinvention. Now founder and CEO of designCEO, Cameron leverages his extensive leadership experience in professional sport and business to mentor and support CEOs, senior and emerging leaders, and their organisations across various industry sectors. You can find more information about Cameron and his offerings on his website here. In this episode, we unpack what it takes to show up as a leader when the pressure’s on, how to navigate those “what am I doing here?” moments, and why the quiet, reflective times when no one’s watching might just be the most important moments of all. Cameron’s insights, from his experiences in elite sports to his work now coaching leaders across business and community, are so relatable and deeply impactful. We explore what it means to create the right conditions for people to thrive, how to reframe your story when it’s holding you back, and why leadership isn’t about having all the answers—it’s about showing up with courage, humility, and a deep sense of purpose. I hope you enjoy as we dive into this thoughtful and inspiring conversation. Cameron, thank you for sharing your wisdom, heart, and valuable practical tools that we can all takeaway. Sincerely, Hutch P.S

# 155 - The Personal Development Journey: Embracing Growth, Emotion, and Abundance with Tracy Secombe

Nov 21, 2024 58 min

Often, the journey of personal development can be misunderstood or even dismissed- many might view it as unnecessary or even indulgent. As we explore in this episode, it is not about ‘fixing’ yourself or chasing perfection… it’s about choosing who you want to become, letting go of old stories, and moving towards a more authentic, abundant version of yourself. In this episode, I am delighted to once again speak with Tracy Secombe, our Director of Wellbeing at Farm Owners Academy, and someone who helps our community open-up to and embrace conversations about personal development and mindset. In challenging times and an ever-changing world, for mine, this shift is more important than ever. Tracy and I explore how to reframe challenges, embrace emotions without judgment, and navigate the highs and lows of personal growth. Tracy shared a perspective that I’d describe as seeing life through a glass-half-full lens: “There’s plenty more where that came from.” It’s a simple yet powerful phrase, and when you really reflect on it, it represents a mindset shift—from focusing on scarcity and limitations to embracing abundance and possibility. We unpack how to manage emotional triggers, find clarity during tough times, and step into a mindset of growth and abundance—even when the world feels heavy. Tracy’s take on shifting from a scarcity mindset to one of abundance is not just inspiring; it’s transformative. I hope this conversation will leave you with fresh perspectives and valuable tools to take into your own life and business. So grab a cuppa, take a moment for yourself, and settle in for a heartfelt conversation that’s sure to challenge and inspire. Let’s dive in. Hutch and the FOA Team

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#204 - Marriage and Business: Succeeding in Both, with Relationship Specialist Jacque Opie

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Podcast details

Created by: Farm Owners Academy
Status: Active
Latest episode: Nov 5, 2026
Episodes: 204
Release period: Every two weeks
Avg. episode length: 53 min
Explicit: No
Language: English

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