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About the show

The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.

Newest episodes

Inside Walmart’s biggest shake-up in years, w/ CEO John Furner

24 min

John Furner started working in a Walmart garden center 33 years ago. Now, as CEO, he’s leading one of America’s largest companies at a critical moment. He talks with host Jeff Berman about how the influential retailer is transforming its business in the age of AI.  This conversation was recorded live as part of Masters of Scale Summit in October 2026 at the Presidio Theatre in San Francisco. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From underdogs to disruptors: how Tubi and e.l.f. built a different game

25 min

Free streaming and prestige-quality makeup at drugstore prices both sound like they must come with a catch. For Tubi and e.l.f. Beauty, that skepticism became the opening. Recorded live at Masters of Scale Summit, this conversation brings together former Tubi CEO Anjali Sud and e.l.f. president Kory Marchisotto, two leaders who took brands once written off as downmarket to 110 million monthly users and 30 straight quarters of growth. The pair dig into their unconventional Super Bowl plays, from Tubi’s cowboy-hat spot and free Super Bowl stream to e.l.f.’s Jennifer Coolidge and Melissa McCarthy ads. They explain how TikTok Live and “zero distance” let fans steer product and programming, and why e.l.f. built its “So Many Dicks” campaign around boardroom diversity. Two weeks after this recording, Anjali announced she’s taking the helm at SiriusXM, a move that underscores what she built at Tubi. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Open to Debate: should we trust AI agents with our information?

1 hr 6 min

Would you hand a stranger your bank passwords, your private messages, and control of your personal information? That’s the ask when the stranger is an AI agent, like Meta Muse, Claude Duet, or OpenAI Dots. In this special episode from Open to Debate, recorded live at the Masters of Scale Summit in San Francisco on October 22, 2026, Jeff Berman, co-host of Masters of Scale, moderates a debate on the question: should we stop trusting AI agents with our information? Arguing yes, Meredith Whittaker, president of Signal, says the convenience comes at the cost of our privacy, since agents need sweeping access that could undermine encryption, expose personal data, and create new vulnerabilities for hackers. Arguing no, Neil Chilson, head of AI policy at the Abundance Institute, counters that existing laws, competition, and targeted safeguards can manage the risks without giving up the productivity gains. So how much control is too much? Follow Open to Debate on YouTube (https://www.youtube.com/@OpentoDebate)  This episode originally ran Friday, November 6th on the podcast “Open to Debate.” See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Inside Walmart’s biggest shake-up in years, w/ CEO John Furner

24 min

John Furner started working in a Walmart garden center 33 years ago. Now, as CEO, he’s leading one of America’s largest companies at a critical moment. He talks with host Jeff Berman about how the influential retailer is transforming its business in the age of AI.  This conversation was recorded live as part of Masters of Scale Summit in October 2026 at the Presidio Theatre in San Francisco. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From underdogs to disruptors: how Tubi and e.l.f. built a different game

25 min

Free streaming and prestige-quality makeup at drugstore prices both sound like they must come with a catch. For Tubi and e.l.f. Beauty, that skepticism became the opening. Recorded live at Masters of Scale Summit, this conversation brings together former Tubi CEO Anjali Sud and e.l.f. president Kory Marchisotto, two leaders who took brands once written off as downmarket to 110 million monthly users and 30 straight quarters of growth. The pair dig into their unconventional Super Bowl plays, from Tubi’s cowboy-hat spot and free Super Bowl stream to e.l.f.’s Jennifer Coolidge and Melissa McCarthy ads. They explain how TikTok Live and “zero distance” let fans steer product and programming, and why e.l.f. built its “So Many Dicks” campaign around boardroom diversity. Two weeks after this recording, Anjali announced she’s taking the helm at SiriusXM, a move that underscores what she built at Tubi. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Open to Debate: should we trust AI agents with our information?

1 hr 6 min

Would you hand a stranger your bank passwords, your private messages, and control of your personal information? That’s the ask when the stranger is an AI agent, like Meta Muse, Claude Duet, or OpenAI Dots. In this special episode from Open to Debate, recorded live at the Masters of Scale Summit in San Francisco on October 22, 2026, Jeff Berman, co-host of Masters of Scale, moderates a debate on the question: should we stop trusting AI agents with our information? Arguing yes, Meredith Whittaker, president of Signal, says the convenience comes at the cost of our privacy, since agents need sweeping access that could undermine encryption, expose personal data, and create new vulnerabilities for hackers. Arguing no, Neil Chilson, head of AI policy at the Abundance Institute, counters that existing laws, competition, and targeted safeguards can manage the risks without giving up the productivity gains. So how much control is too much? Follow Open to Debate on YouTube (https://www.youtube.com/@OpentoDebate)  This episode originally ran Friday, November 6th on the podcast “Open to Debate.” See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thriving in chaos: top leaders’ strategies from Masters of Scale Summit

31 min

A decade ago, Bob Safian wrote about Generation Flux, the people built to thrive amid constant change. Today, he says, we all belong to it, whether we want to or not. In this live segment from Masters of Scale Summit 2026, Safian gathers leaders from across business, tech, and media to work out what that takes, in real time. Former U.S. Chief Data Scientist DJ Patil opens with a double pendulum and a lesson in chaos theory. Raina Kumra, who now manages a team of 12 AI agents, explains why there is no keeping up, only keeping calm. Upwork’s Hayden Brown makes the case for leading like a pioneer, Baratunde Thurston tries not to become a machine, and Watch Duty’s John Mills explains why speed and haste are not the same thing. Then Autodesk’s Dara Treseder and her husband William, a Marine Reservist and co-founder of Arkenstone Defense, share how they juggle glass balls and rubber balls across career, marriage, and family, and keep score with a family NPS. Candid, surprising, and brimming with lessons about turning chaos to your advantage. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Reed Hastings on Hollywood’s future, Netflix’s shakeup and knowing when to leave

52 min

After nearly 30 years building Netflix, co-founder and former chairman Reed Hastings stepped down from the board of directors this past June. His departure came at a tumultuous time in Hollywood and at Netflix itself. On top of the fallout from its failed bid to buy Warner Bros. Discovery, Netflix has also been struggling with stagnating engagement and slowing revenue growth, prompting a big C-Suite shakeup and a mass layoff earlier this month. In this episode of On with Kara Swisher, Swisher talks to Hastings live on stage at Masters of Scale Summit 2026, discussing Netflix’s future and why Reed remains bullish on AI’s future, especially when it comes to education.   Follow On with Kara Swisher on YouTube (http://youtube.com/@onwithkaraswisher) or your favorite podcast app (https://pod.link/1643307527). This episode originally ran Monday, October 26 on the podcast “On with Kara Swisher.” See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Maria Ressa on how to save democracy from Big Tech

25 min

When truth is under attack, how do you fight back? Nobel Peace Prize-winning journalist Maria Ressa has spent years confronting disinformation and political pressure through her news organization, Rappler. In conversation with Reid Hoffman and Aria Finger, Ressa explores the crises facing truth, accountability, and democracy, and what we can do to help defend them. Her new book is The Fight Back: A Citizen's Guide to Standing Up to Dictators.  This conversation was recorded live as part of Masters of Scale Summit on October 21, 2026 at the Presidio Theatre in San Francisco. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eric Schmidt scores US vs. China: who’s winning the AI race?

26 min

The AI race between the US and China is the defining competition of our age. Eric Schmidt, former CEO of Google, advisor to the Pentagon, and current CEO of Relativity Space joins Rapid Response live from Masters of Scale Summit to give his most unvarnished assessment yet. He reveals that the gap he once estimated at two years has narrowed to six months. Schmidt also takes on the open source question that’s keeping Silicon Valley up at night, explains why kicking China’s best PhD students out of the country is one of America’s dumbest own goals, and shares the one thing he believes could keep this from becoming a zero-sum game — even if the current political environment makes it nearly impossible.  This conversation was recorded live as part of Masters of Scale Summit on October 22, 2026 at the Presidio Theatre in San Francisco. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Masters of Scale: Don't be boring — KCRW's Jennifer Ferro on building a brand people love

33 min

Jennifer Ferro is the former board chair of NPR and president of Southern California’s iconic public radio organization: KCRW. Ferro talks with Masters of Scale host Jeff Berman about how nearly two decades as the founder’s deputy taught her to lead, why she thinks we deserve a better internet, and how the best defense of getting ignored is simple: Don’t be boring. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Reid Hoffman and OpenAI CFO Sarah Friar on where AI goes from here

28 min

Few companies have as much influence over AI’s trajectory as OpenAI. Reid Hoffman sits down with CFO Sarah Friar to understand the precipice of the moment we are in and the decisions that could shape what comes next for each of us. This conversation was recorded live as part of Masters of Scale Summit on October 21, 2026, at the Presidio Theatre in San Francisco. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

REI’s secrets to sustaining a beloved brand and touching grass

28 min

REI has been around for 88 years. Mary Beth Laughton wants to make sure it’s around for 88 more. The CEO of America’s largest consumer co-op joins Rapid Response to talk about what it actually takes to revive an iconic business — without shareholders, without quarterly earnings calls, and with 26 million members who hold you to a higher standard than any Wall Street analyst ever could. She explains why her first act as CEO was to publicly break ties with a Trump cabinet secretary, and how the co-op structure gives REI a kind of clarity that most retailers can’t buy. Plus lessons drawn from Nike, Sephora, and Athleta on what it really means to lead a mission-driven brand when the values are battle tested, not just stated. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You’re a media company now. Whether you know it or not.

19 min

Barbara Peng spent years running one of the most recognizable brands in business media. Newly out of the CEO seat at Business Insider, she joins Rapid Response for a candid conversation about the state of journalism, the future of trust, and what leaders in every industry need to understand about operating in an AI world. She reflects on her tenure at Business Insider — the pivot back to the brand’s core, the layoffs, the AI-powered paywall that actually worked — and makes the case that media’s resistance to AI isn’t a journalism problem, it’s a business problem. Peng also lands on the insight that may be the most important thing any leader needs to hear right now: it doesn’t matter how fast the technology moves if your organization is too afraid to experiment with it. The sweet spot isn’t the capability. It’s the rate of digestion. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The AI race to save American science and reshape medicine forever

27 min

Renee Wegrzyn spent her career building the future of American science — including ARPA-H, the White House agency created to accelerate health breakthroughs. Then the Trump administration showed her the door. Wegrzyn co-founded Transfyr to tackle what she calls one of the most overlooked issues in science: the magic hands problem. She joins Rapid Response to explain why fixing this unglamorous bottleneck is the prerequisite for everything AI promises to deliver in medicine, what the federal funding cuts are really costing science, and why she can feel the next Sputnik moment coming — even if she can’t quite name it yet. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Airbnb’s bet on an IRL future, with Brian Chesky

32 min

This episode of Rapid Response first aired in 2025. Live on stage at Masters of Scale Summit in San Francisco, Airbnb co-founder and CEO Brian Chesky explores what role business could and should play in building the future. He shares his candid perspective on politics, creativity, and AI — taking listeners from Airbnb’s humble beginnings to bold plans for the company’s future. Through a designer’s lens, Chesky also reveals the single question leaders must ask themselves, and explores how best to make tricky decisions in a volatile climate.  For more conversations like this, join us at this year’s Masters of Scale Summit, coming up October 20-22 in San Francisco. Visit the Rapid Response website here: rapidresponseshow.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kalshi vs. Everyone: Co-Founder Luana Lopes Lara on the lawsuits and the long game

34 min

Prediction markets incentivize truth. Everything else incentivizes clickbait. That's the core argument Luana Lopes Lara makes for Kalshi — the prediction market platform she co-founded that has gone from $5 billion to $22 billion in valuation in under a year, and is now being sued by New York's attorney general for $36 billion. Luana joins Rapid Response to make the case that Kalshi is fundamentally different from DraftKings — even though 75% of its volume is sports — explain why George Santos got banned for trying to trade on his own congressional attendance, and share what Kalshi's data actually says about the midterms. Plus the Timothée Chalamet dentist-chair ad, what ballet taught her about running a company, and what it's actually like to become the world's youngest self-made female billionaire. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Meet Tilly Norwood and her creator: AI "actor," death threats, and new Hollywood

29 min

What happens when you interview an AI? Bob Safian found out, and while it didn't break out into Cantonese, it was stranger than he expected. This episode is split in two: first, a conversation with Eline van der Velden, the Dutch actress-turned-tech-founder who created Tilly Norwood, the AI "actor" who sent Hollywood into a spiral. Then, Bob sits down with Tilly itself. Eline explains how a personal art project became one of the most controversial figures in entertainment — attracting talent agency interest, death threats, and a global debate about whether AI will kill acting or democratize it. She makes the case that great storytelling still requires human craft, and that the most dangerous thing anyone can do right now is stick their head in the sand. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Halloween meets GLP-1s: Hershey’s candy Super Bowl, with CEO Kirk Tanner

27 min

The second a brand like Hershey stops being culturally relevant, says its CEO Kirk Tanner, you should be worried. He joins Rapid Response to explain exactly what he's doing to make sure that never happens. Tanner also reveals why GLP-1 users are actually good for the candy business, how AI is now routing Hershey's sales force in real time through Target and Walmart, and why the Reese's Oreo collaboration (which generated $100 million in its first five months) is the model for how iconic brands find new energy. And with a major Hollywood film about Milton Hershey coming this fall, he talks about whether this is Hershey's Barbie moment. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chobani & Patagonia CEOs break down where values meet profit

27 min

This episode of Rapid Response first aired in 2025. Live on stage at Masters of Scale Summit in San Francisco, Patagonia CEO Ryan Gellert and Chobani CEO Hamdi Ulukaya joined the New York Times’ David Gelles to explore the intersection of values and commerce. They reveal their different strategies for dealing with an activist White House, the pressure for what David calls “anticipatory compliance,” and how they grew their businesses while also prioritizing causes like environmental conservation and immigration. The pair also shared personal stories that mark key inflection points for their companies, and what most gives them hope for the future. For more conversations like this, join us at this year’s Masters of Scale Summit, coming up October 20-22 in San Francisco. Go to masters of mastersofscale.com/summit to learn more. Visit the Rapid Response website here: rapidresponseshow.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rebranding in a war zone, with Prosper Global (formerly Mercy Corps)

26 min

The world has never faced so many humanitarian crises at once, and the systems built to respond to them are fraying. Tjada McKenna, CEO of Prosper Global — the organization long known as Mercy Corps — joins Rapid Response during UN General Assembly week to share what she's seeing firsthand from Syria to Sudan to Ukraine to Gaza, and why she rebranded a 40-year-old institution in the middle of a funding crisis rather than in spite of one. She explains how the Strait of Hormuz conflict is quietly writing next year's food shortages into fragile countries right now, why Russia's playbook of attacking civilian infrastructure has spread to conflicts around the world, and what she's asking AI companies to do that no one has figured out yet.  Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pioneers of AI: The deep AI shifts that will reshape our lives

38 min

For nearly two decades, Amy Webb's annual Tech Trends Report was required reading for anyone trying to keep up with technology. But this year, Webb killed the report and replaced it with something more applicable for leaders in an AI era. In this episode, CEO of Future Today Strategy Group Amy Webb joins Pioneers of AI host Rana el Kaliouby to unpack her 2026 Convergence Outlook and examines how AI-driven convergences such as compute shock, living intelligence, and emotional outsourcing will reshape business and daily life. Learn more about Pioneers of AI: http://pioneersof.ai/ Follow Pioneers of AI on all channels: https://linktr.ee/pioneersofai See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stop creating businesses. Buy one instead, with Codie Sanchez

33 min

Own or be owned. That's Codie Sanchez's ultimatum for anyone serious about their financial future. The founder of Contrarian Thinking and author of the new book Own or Be Owned returns to Rapid Response to make her most impassioned case yet for why buying a small business is the most reliable path to wealth that most people are too scared to take. She breaks down what "cowboying" your business is costing you, and why AI isn’t a shortcut for everyone, but instead an accelerator for what's already inside you. Plus, the industries she'd invest in right now, and why most small business owners are solving the wrong problems. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Let’s Kill Sh*t: Axios CEO on simplifying your work-life in the AI era

32 min

AI isn't simplifying your life… Yet. It's mass-producing more options, more decisions, and more noise. Axios CEO Jim VandeHei returns to Rapid Response to make the case that the antidote isn't a better productivity app, it's a ruthless, three-part system he calls Confront, Delete, Amplify. VandeHei shares what he's learned from running Axios by these principles, including calling a leadership meeting with the subject heading "Let's Kill S***," and why he shuttered the Axios app despite years of internal resistance. He also reveals his candid read on the midterms and what they mean for business, the data center backlash he thinks could reshape the political landscape, and what's really at stake in Axios's OpenAI content deal.  Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On's 16-year overnight success: Zendaya, Federer, and outrunning competition

27 min

On built a $4 billion sports brand in 16 years with a garden hose, a Roger Federer dinner in Zurich, and a young designer who watched a Halloween YouTube video. Co-founder and co-CEO David Allemann joins Rapid Response to explain why the defining decade for On is still ahead, and why being the most premium brand matters more than being the biggest. He breaks down the leadership shake-up that brought him back into a CEO role, and what the first-of-its-kind LightSpray robotic process says about On’s innovation philosophy. Allemann also makes the case for why the "movement class" is replacing the leisure class as the defining consumer of our time. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

NFL Kickoff: the science gets more damning, but the money keeps growing

25 min

The NFL is the world's most valuable sports business, and it keeps growing. But is the growth sustainable? Sports journalist Michele Steele joins Rapid Response to kick off the 2026-2027 NFL season with a clear-eyed look at what's driving record franchise valuations, why quarterback salaries keep exploding, and what the league's dizzying array of streaming platforms means for the fans. She also breaks down the NFL's deliberate "Helmets Off" strategy to grow its female audience, the business calculus behind nine international games this season, and whether the Bears are really leaving Chicago. Plus the uncomfortable CTE question that won't go away: Is the sport actually safer or have fans been sold a story? Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Masters of Scale: Always be the challenger, with Savannah Bananas founder Jesse Cole

28 min

Jesse Cole loved baseball. He also knew most people thought it was too long and boring. So he disrupted America’s pastime by putting on a yellow tux - and an incredible show. In this episode of Masters of Scale, the founder of the Savannah Bananas welcomed host Jeff Berman to Anaheim Stadium before a show recently to talk about how he’s scaling Fans First Entertainment into a growing league that sells out pro sports stadiums all over the country. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When AI agents do your shopping, everything changes, with Shopify’s Jess Hertz

29 min

For decades, e-commerce rewarded the biggest brands that could buy their way to the top of search results. AI is changing that. Shopify COO Jess Hertz joins Rapid Response to share what Shopify's data reveals about the agentic shopping revolution in real time, and how the company is building the infrastructure layer that makes products discoverable and purchasable by AI. Plus, why Shopify's engineers can spend freely on AI tokens while the rest of the business world agonizes over ROI, and what it looks like when a company powering over 14% of online shopping decides to win the future or die trying. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chicago Fed President on inflation, recession, and Trump’s attacks

35 min

The economy is strong, prices are still too high, and the job market is sending mixed signals. The Federal Reserve is navigating all of it while fending off the most overt political pressure in its modern history. Austan Goolsbee, President of the Chicago Fed, joins Rapid Response ahead of the Central Bank’s highly-watched meeting in Jackson Hole, to give his most candid read on what's actually going on. He explains why tariffs, war in the Middle East, and six years above the 2% inflation target make this the most dangerous inflation environment he's seen, what Kevin Warsh's new leadership means for how the Fed operates, and why he's a "grim optimist" on AI even as the hype keeps outrunning the results. Plus, what business leaders should actually be watching to get ahead of the Fed's next move. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ford's Jim Farley on beating China, and the storm nobody sees coming

28 min

This episode originally aired on Rapid Response in April 2026. With the ongoing disruption in the Strait of Hormuz and fuel prices still elevated, few auto executives are feeling the pressure more acutely than Ford Motor Company CEO Jim Farley. He joins Rapid Response to give a candid account of what the turmoil means for the auto industry, and for an iconic American brand navigating one of the most turbulent moments in its history. Farley gets frank about the China threat reshaping the global auto business, and his frustration with Ford's own ingenuity. Plus, why Ford is back in Formula One, and why Farley sees a storm gathering in the so-called "essential economy".  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Snoop Dogg, Comic-Con, and cold calls are growing USA Fencing

29 min

Fencing is one of the oldest sports in Olympic history. It's also one of the least watched domestically. Phil Andrews, CEO of USA Fencing, is on a mission to change that, and with the 2028 Los Angeles Games on the horizon, he's running out of time. Andrews joins Rapid Response to reveal how he's building a sports brand with almost no budget and no marketing playbook, cold-calling CMOs, crashing Comic-Con, and convincing Snoop Dogg and Flavor Flav to pick up a sword. He also explains why he banded together five niche sports into a collective to take on sponsors as a group, and how the sport's unlikely Hollywood connections are becoming its greatest marketing asset. A masterclass in scrappy brand building for anyone competing against bigger, better-funded opponents. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What the jobs report isn't telling you about AI & the workforce, with Upwork’s Hayden Brown

30 min

Few leaders have a better real-time read on how AI is actually reshaping the workforce than Hayden Brown. As CEO of Upwork, the platform where 18 million freelancers meet the businesses that need them, she sees what the monthly jobs report can't: which skills are surging, which jobs are quietly disappearing, and why 23% of businesses that moved work to AI are already bringing humans back. Brown joins Rapid Response to share what she's actually seeing on the ground, why she refused to blame AI when she laid off a quarter of Upwork's staff, and what the data says about the gap between AI hype and AI reality. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Masters of Scale: Author Jim Collins on unlocking your potential

32 min

Jim Collins is the author of some of the most important business books of all time, like Good to Great and Built to Last. For his latest project, instead of profiling iconic companies, he zoomed in on extraordinary individuals we can learn from. He joined Masters of Scale to reveal how icons like Grace Hopper and John Glenn illustrate lessons on how to navigate the cliffs and fog of life.  Find out more about the book: jimcollins.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Speed vs. accuracy, scale vs. soul: Watch Duty's toughest fire season yet

32 min

It's only mid-August, and Watch Duty CEO John Mills says it's only going to get worse. With British Columbia under a province-wide state of emergency and Spokane still reeling from the most destructive wildfire in Washington state history, Mills joins Rapid Response to take us inside the most catastrophic fire season his team has ever faced. Since the LA wildfires made Watch Duty a household name, the nonprofit has doubled its headcount and revenue — growth Mills describes as a little too wild for comfort. He talks about the decision to expand into flood monitoring across all 50 states, the controversial partnership with Ring cameras, and what it actually takes to scale a life-saving operation without investors, a cap table, or the luxury of getting it wrong.  Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google’s exodus, Spider-Man’s odyssey, Taco “Hell”, and more

29 min

What’s the business story of the summer thus far? SpaceX’s stumble post-IPO? AI security breaches? Ongoing tension surrounding the Strait of Hormuz? Host Bob Safian sits down with Rapid Response producer Alex Morris to weigh in. The pair also break down the impact of Uber COO Andrew Macdonald’s appearance on the podcast, and how it sparked a broader conversation throughout the business world about AI spending. Plus, leadership lessons forged in the fire of FIFA’s privatization play, Kalshi’s New York lawsuit, and the BTS boycott of The Grammy’s.  Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Long Game: Bob Safian on great leadership in the AI revolution

46 min

Rapid Response host Bob Safian recently sat down with Eric Becker on The Long Game to discuss leadership, innovation, and what makes a category-defining business. Bob breaks down what goes into becoming a truly “backable" founder, drawing from his experience profiling early-stage leaders like Mark Zuckerberg and Brian Chesky. The pair also dive into the future of AI and what it means for productivity, how it will reshape the workforce, and why the next decade will reward CEOs who adapt quickly and make disciplined decisions in times of uncertainty. Subscribe to The Long Game with Eric Becker wherever you get your podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The new rules of brand building, with Wieden+Kennedy CEO

30 min

For decades, Wieden+Kennedy has defined the brands that shape culture. Now, as economic uncertainty, AI, and shifting consumer expectations rewrite the rules of business, CEO Neal Arthur joins Rapid Response to break down why understanding your audience is no longer just the marketing team's job. Arthur shares what today's most successful brands are getting right and how leaders can better understand the culture that moves their customers. He also takes us behind the scenes of Nike's headline-making World Cup campaign, its emotional New York Knicks spot, and what’s at stake for the future of creativity in business.  Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Byron Allen’s vision for BuzzFeed, Starz, and beyond

30 min

When media mogul Bryon Allen took a controlling stake in BuzzFeed in May – becoming its CEO and chairman – it was his latest bold bet in a volatile media landscape. The Allen Media Group founder joins Rapid Response to explain his strategy for BuzzFeed (note: we recorded this before BuzzFeed announced layoffs for 35% of its staff), taking over Stephen Colbert's former CBS time slot with his Comics Unleashed, why YouTube and Netflix aren't untouchable in the streaming wars, and why race matters in media ownership.  Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Serena Williams on winning in business

25 min

Serena Williams doesn't just defy convention on the court. She’s also applying her competitive mindset to entrepreneurship and venture investing, recently rebranding her firm from Serena Ventures to Starfire Ventures. Serena joins Bob Safian to discuss the investment strategy that has led to 16 unicorns now in her portfolio, what she looks for in founders, and how partnerships with companies from Nike to Ro fit into her broader vision. Recorded live at the Reckitt Catalyst event in Palm Beach, Serena also opens up about balancing business with family life—and why she still feels the pull of the tennis court. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

No legacy, no playbook, no problem: Inside the Toronto Tempo's wild first season

29 min

The Toronto Tempo arrived in the WNBA this season with record-breaking attendance, a 53-point single-game performance, and the weight of being the league's newest franchise. As the season pauses for All-Star Weekend, President Teresa Resch joins Rapid Response to take stock of what she's built, what's surprised her, and what she's still figuring out in real time. She talks about running a sports franchise like a startup, navigating the tension between short-term results and long-term vision, and how Canada's complicated political relationship with the US impacts building a fanbase from scratch. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Delta's Ed Bastian on spiking fuel, summer travel, and a blunt reality check on AI

28 min

Few companies have a better real-time read on the American economy than Delta, and few CEOs are more willing to say what they actually think. Ed Bastian returns to Rapid Response to share what Delta's booking data is telling him that the headlines aren't, why he's not convinced by AI until it moves his top line, and how he decided to yank congressional travel perks during the government shutdown. He also explains what it takes to stay optimistic when fuel costs are spiking, the Strait of Hormuz is in the news, and the world keeps finding new ways to be unpredictable. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

OpenAI’s Critterz blowback: Director Nik Kleverov on year zero for Hollywood

31 min

Critterz was one of the first feature films built primarily with AI, but OpenAI abruptly shut down Sora, the very tool its director was relying on. Nik Kleverov, Chief Creative Officer of Native Foreign, joins Rapid Response from the Cannes Lions festival to make the case for why AI isn't killing Hollywood, it's about to reinvent it. He breaks down why 2026 is year zero for mass adoption of AI in the film industry, and why human talent is more in demand than ever when great storytelling is the goal. Kleverov also confronts the darker side of the technology: deepfakes, scams, and the blurring line between real and generated, and offers a surprising possible solution. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The quiet reinvention of a $42b business, with Canva’s Cameron Adams

23 min

In the last year, Canva redefined itself from the ground up. Co-founder and Chief Product Officer Cameron Adams joins Rapid Response live from the Cannes Lions festival to explain why the so-called SaaSpocalypse never kept him up at night, how Canva shifted from a design company to an AI company without losing what made it great, and why being only 1% of the way there is actually the most exciting place to be. Adams also shares the specific steps anyone can take to get real impact from AI tools rather than just falling down the rabbit hole, and makes the case that in a world of commoditized models, your organization's unfair advantage is the only thing that matters. Eager for more of Cam? Take a moment to listen and download his own podcast, Prompted! Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Possible: Satya Nadella on making human and token capital compound

1 hr 0 min

In this recent episode of Possible, Reid Hoffman sits down with Microsoft CEO Satya Nadella fresh off Microsoft Build 2026. The conversation goes wide: how AI is reshaping work, business, and society—and why the transformation sweeping through software development today is only a preview of what's coming for all knowledge work. Satya makes the case that human capital and "token capital" are now deeply intertwined, that companies—not just countries—must build their own AI capabilities, and that the organizations best positioned to thrive are those that can leverage their unique expertise inside intelligent systems. Reid and Satya also explore Microsoft's enterprise AI vision, Reid's work with Manas on AI-powered scientific discovery, lessons from past technological revolutions, and why demonstrating real, tangible benefits may be the most important thing the industry can do to earn—and keep—the public's trust. You can catch and subscribe to more Possible here: https://www.possible.fm/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The race to help Venezuela: Amazon's disaster relief machine

20 min

Tens of thousands of Venezuelans remain missing after two deadly earthquakes. Bettina Stix, Global Director of Amazon Community Impact, joins Rapid Response to take us inside the disaster relief operation she built from scratch, now deployed across more than 200 global crises from the LA wildfires to the Caribbean. She explains what Amazon's Prime obsession with speed and logistics has to do with getting aid to people who need it most, why delivering what hasn't been asked for can make a disaster worse, and what she learned from an interview with Jeff Bezos that changed the course of her career.  Donate to the International Red Cross Venezuela Earthquake Appeal Donate to World Central Kitchen's Venezuela Relief Efforts Donate to the World Food Programme's Venezuela Response Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Relevance is a sport: Gap’s Richard Dickson on swinging, missing, and winning

26 min

Gap was never uncool. It just disappeared. CEO Richard Dickson joins Rapid Response to explain how he's bringing it back, using the same pop culture playbook he used to resurrect Barbie at Mattel. He breaks down why he tracks "brand love" metrics on a dashboard hourly, why Sydney Sweeney's viral jeans ad was actually good news for the whole industry, and why the biggest risk a brand can take is playing it safe.  Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What Ken Burns’ The American Revolution warns us about today

32 min

After a decade in development, legendary documentarian Ken Burns released his long-awaited series, The American Revolution. Burns returns to Rapid Response to share key lessons from the founding of the United States—and the parallels between the revolutionary era and today. He also reflects on his admiration for Lin-Manuel Miranda’s Hamilton, the obstacles he faces in his ongoing quest for truth, and why the pursuit of virtue is as essential to American democracy as the pursuit of happiness. This episode originally aired on Rapid Response in November 2025. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cannes Lions’ battle of the brands: Starbucks’ stumble, World Cup ads, and more

31 min

Every year at Cannes Lions, the advertising world takes stock of itself — what's working, what's not, and what it's pretending not to notice. Autodesk CMO Dara Treseder joins Rapid Response live from the festival to cut through the noise. She breaks down the industry's complicated relationship with AI, weighs in on the hottest and most overrated campaigns of the year including sharp takes on Nike, Adidas, and Starbucks, and explains why the path from CMO to CEO is suddenly the most interesting career move in business. Treseder also gets candid about the brand of Elon Musk post-IPO, what Autodesk's $350 million investment in the next generation of workers actually signals, and what separates a brand collaboration that breaks through from one that just breaks. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gina Raimondo’s bipartisan fight for workers in the age of AI

28 min

This morning, former U.S. Secretary of Commerce Gina Raimondo launched RAISE US, an initiative to directly confront what she calls America's missing piece: a people strategy to match its technology strategy. Raimondo joins Rapid Response to explain how she built a $500 million war chest, secured bipartisan backing, and signed up launch partners from Bank of America to Anthropic before the ink was dry. She also makes the case against the two most popular answers to AI displacement — slowing down development and Universal Basic Income, and explains why neither will actually work. What will? A collective reinvention of how America trains, transitions, and values its workers. The window, she warns, is narrower than most people think. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

$300m in year two. The controversy came free, with David Protein’s Peter Rahal

20 min

David protein bars went from startup to one of the hottest consumer products in America in under two years. But the ride has been anything but smooth. Founder and CEO Peter Rahal joins Rapid Response to talk about building a breakout brand through lawsuits, a Jeffrey Epstein association, and the kind of social media heat most companies would run from. Rahal also revisits his $600 million sale of RXBar to Kellogg and what he learned about keeping your edge after a defining win. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

IBM’s $10 billion bet on what comes after AI

41 min

While many tech companies race to build ever-larger AI models, IBM CEO Arvind Krishna sees the future differently. Speaking with host Bob Safian before a live audience during New York Tech Week, Krishna explains why enterprises are overcomplicating AI adoption, what kinds of risks leaders should be taking right now, and how to weigh AI's costs against its benefits. He also shares why IBM believes quantum computing will reshape the next era of technology. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The U.S. at 250: The case for reckoning and rebuild, with Ian Bremmer

31 min

As America hurtles toward its 250th birthday, the world is watching. Ian Bremmer, Eurasia Group President and PBS host, joins Rapid Response to give his unvarnished read on the state of Brand America. He shares how he’s advising business and political leaders around the globe, why he believes the US is overdue for a revolution, and what the widening gap between American wealth and American opportunity means for the country's standing in the world. Bremmer also reveals the defiant way he plans to celebrate July 4th, and makes the case for what it will take to extend the great American experiment another 250 years. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

U.S. Soccer CEO: The unseen stakes of this World Cup

24 min

The World Cup arriving on American soil isn't just a moment. For U.S. Soccer Federation CEO JT Batson, it's a launchpad. Batson joins Rapid Response to reveal what’s on the line for the US men's team, where things stand with Coach Pochettino's future, and why this tournament is nothing like the last time America hosted in 1994. He also makes the case that winning a World Cup and growing a soccer nation are the same mission — and that the flywheel connecting pro leagues, youth development, national teams, and community access is finally starting to spin. Whether you've got World Cup fever or not, Batson's vision for building a winning culture from the ground up is a leadership story worth hearing. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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