Savannah Jordan

Running With Wolves

A Marketing and Business podcast Explicit

#49 in Marketing · 🇳🇴 #50 in Marketing · 🇸🇬

About the show

The Running With Wolves podcast is dedicated to helping female founders everywhere scale rapidly through potent marketing & sales strategies. The weekly podcast will feature lessons in marketing, sales, scaling, the mindset behind being an entrepreneur, production strategies, mental tenacity, and so much more. If you're ready for a fresh take on your marketing - this podcast is for you!

Newest episodes

Is Your Marketing Team Actually Making You Money? 7 Questions to Ask

Nov 9, 2026 36 min

Do you actually know if your marketing and sales team is making you money right now? Or are you paying for posts, emails, calls and beautifully formatted reports while still feeling like you're doing all the work yourself? In this episode of Running With Wolves, Savannah turns one of her most popular TikToks into a full breakdown of the questions she would ask if she walked into your business tomorrow. These are the questions that show whether marketing is working, whether sales is working, where you're losing money and whether your team is producing a real ROI. Here's what this episode covers: Why activity is not the same as performance, and how to stop measuring your team by how busy they look How to find out where your sales actually came from, including unique links, lead source tracking and attribution Why your highest viewed post is often the one that drives the least revenue How to map your funnel and find where revenue is leaking at every step Why averages hide problems in your sales team's close rates The monthly marketing and sales meeting Savannah would run if she were your CEO Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. marketing ROI, marketing team, sales team, marketing questions, CEO accountability, sales funnel, conversion rate, marketing attribution, Savannah Jordan

The Anti-Floral Flower Company: How Ty Hiss Built Fresh Sends From a 900 Square Foot Duplex

Nov 2, 2026 53 min

Ty Hiss is the CEO and co-founder of Fresh Sends, the modern gifting brand reinventing the way we send flowers. What started as a wedding florals side hustle at 22 turned into a nationwide brand that she and her husband Jesse launched out of their 900 square foot duplex, right before COVID. Fresh Sends has been mostly bootstrapped and grown largely through organic marketing and word of mouth. The brand has partnered with Bumble, Revolve, Benefit, Prime Video and Tower 28 along the way. In this episode of Running With Wolves, Savannah sits down with Ty to talk about how Fresh Sends went from a side hustle to the go-to gifting brand for the next generation, and why it has never really been about the flowers. Here's what this episode covers: How Ty went from wedding florals with no floral experience to building a nationwide flower business Why Fresh Sends called itself the anti-floral flower company from its very first press release How launching right before COVID shaped the business, from demand to logistics The hardest season of the business and why the name of the game is don't run out of money The Fresh Sends holiday collection is available now at freshsends.com, including their fresh wreaths delivered in a pizza box and the Santa Send. Connect with Ty on Instagram at https://www.instagram.com/tygerhiss and follow Fresh Sends at https://www.instagram.com/freshsends Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Ty Hiss, Fresh Sends, flower delivery, gifting brand, female founder, bootstrapped business, word of mouth marketing, brand building, startup story

One Post, 3,000 Views, $500K in Leads | Breaking Down My Own Marketing Strategy

Oct 26, 2026 42 min

September was one of the most chaotic months of the year. There was nonstop travel, a packed schedule and every sales objection under the sun. It still turned into the highest sales month of the year to date, without Savannah taking a single sales call. In this episode of Running With Wolves, Savannah does something she has never done before and breaks down her own marketing strategy. She walks through exactly what she posted, why she posted it and how each piece moved buyers from first scroll to purchase. Marketing that gets views is very different from marketing that makes someone ready to buy, and this episode shows you that difference in action. Here's what this episode covers: Why judging every post on "did this make a sale?" misses how people actually buy How "if it's a pattern, it's a problem" turns repeated sales objections into marketing prompts What a sales call looks like when your marketing has already pre-sold the lead The post with only 3,000 views that brought in over $500K in consulting leads How to audit your objections and your last three highest sales months to find what's really driving revenue Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. marketing strategy, highest sales month, sales objections, buyer's journey, content that converts, marketing that sells, objection handling, service based business, Savannah Jordan

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All episodes

Is Your Marketing Team Actually Making You Money? 7 Questions to Ask

Nov 9, 2026 36 min

The Anti-Floral Flower Company: How Ty Hiss Built Fresh Sends From a 900 Square Foot Duplex

Nov 2, 2026 53 min

One Post, 3,000 Views, $500K in Leads | Breaking Down My Own Marketing Strategy

Oct 26, 2026 42 min

Hope Is a Marketing Strategy: Inside the St. Jude Brand with Samantha Maltin

Oct 19, 2026 55 min

Nine out of ten Americans say they absolutely need hope. St. Jude Children's Research Hospital did not assume that. They commissioned a study to prove it. In this episode, Samantha Maltin, chief marketing and brand officer of ALSAC, joins Savannah on the St. Jude campus to break down the Hope Imperative, what it revealed about how people move from awareness to action, and why the same principles that drive donations apply directly to every business trying to convert an audience. In this episode: Why St. Jude commissioned the Hope Imperative study and what it says about the state of hope in America How hope is made up of small, repeatable actions and why that changes the way you think about content The three goals that drive every marketing decision at St. Jude: trusted, loved, and relevant What the creator economy means for brands right now and why younger generations trust people before they trust brands How St. Jude tells authentic patient stories under hospital regulations without ever staging or scripting a single moment Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Hope Imperative, St. Jude marketing, nonprofit marketing, brand strategy, female CMO, marketing leadership, content that converts, emotional marketing, female founder, organic marketing 2026

One Push Notification. 1000 Sales in 24 Hours. The Fitness Studio Case Study

Oct 12, 2026 31 min

She is six months pregnant, opening her sixth studio location and managing a 70-person team. And she is only executing about half of the marketing strategy Savannah gave her. In this episode of Running With Wolves, Savannah breaks down the full case study of her fitness studio client in San Diego, who sent one push notification and made 1,000 sales in 24 hours, then made 100,000 dollars in founding memberships for a studio that had not even opened yet. Here's what this episode covers: Why a studio with tens of thousands of email subscribers, SMS contacts and a solid social following was not making nearly the money it should have been The market research that revealed her audience was mostly women who had not worked out consistently in years, and how that changed everything about how they marketed The light bulb moment content, UVP content and founder forward marketing that took her reach from flat to flying Why most of her sales came from Instagram, not email or SMS, and what that tells every founder about writing off platforms they think are dead Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. fitness studio marketing, client case study, push notification marketing, Instagram sales, market research, marketing strategy 2026, female founder, organic marketing

She Blew Up a Perfect Life and Built Something Better ft. Áine Rock

Oct 5, 2026 48 min

Áine Rock had a life that looked perfect on the outside. Beautiful house, two kids, everything in place. And she recognized she was not happy and not fulfilled. So she blew it up. In this episode of Running With Wolves, Savannah sits down with Áine, author of Blow Up Your Life: The Wild Art of Wanting More, co-founder of Savanya Wellness, certified coach and breathwork healer, to talk about what it actually looks like to leave a life that no longer fits, how somatic therapy helped her handle the fallout and what 15 years of marketing experience taught her about building a brand from lived experience. Here's what this episode covers: The sacred pause and how moving her family across the country in an RV from Chicago to Los Angeles led Áine to her real path Why Savannah had a bigger unlock in a few months of somatic work than in years of talk therapy and what that work actually looks like How nervous system work helped Áine handle the reactions to sharing her story publicly as a recovering people pleaser who felt like having people mad at her was going to kill her Why you cannot outsource what you have not mastered and what happened when Savanya hired an agency Connect with Áine on Instagram at @its_aine_rock — https://www.instagram.com/its_aine_rock Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Áine Rock, Blow Up Your Life, somatic therapy, nervous system, female founder, marketing strategy 2026, breathwork, Savanya Wellness

Black Friday Is Not a Sale You Announce, It Is a Runway You Build. Here's How.

Sep 28, 2026 34 min

Most founders start thinking about Black Friday the week before. The ones who actually win it start four weeks out and are already closing sales before they ever make a public announcement. In this episode of Running With Wolves, Savannah walks through the complete Black Friday marketing playbook, the promotion options, the four week countdown and the exact moment you stop teasing and start selling, so that when Black Friday arrives you are converting an audience you already warmed instead of trying to warm and convert at the same time. Here's what this episode covers: Why a massive discount is not always the right Black Friday move and two other promotion options that protect your brand and your price point Week by week breakdown of what your marketing needs to do in the four weeks leading up to Black Friday Why the people who buy from you on Black Friday discovered you weeks before Black Friday and what that means for your October strategy How to capture Black Friday sales before you ever publicly announce your promotion Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Black Friday marketing strategy, Black Friday sales, holiday marketing, Q4 marketing, marketing strategy 2026, female founder, organic marketing, content that converts

You're Already the Prize ft. Serena Kerrigan on Building a Brand and a Book From Radical Self Worth

Sep 21, 2026 45 min

Serena Kerrigan, known as SFK, is the founder of Let's F****g Date and author of the brand new book Let's F****g Date: Become the Prize, Enjoy the Ride, and Never Settle Again. She is a Duke University graduate, a Forbes 30 Under 30 honoree and the creator and star of Peacock's Older Hotter Wiser. Her book is the dating bible for women who want love, have standards and are done apologizing for either, releasing September 22, 2026. In this episode of Running With Wolves, Savannah sits down with Serena the day before her book launch to talk about building a global brand around radical confidence, what it means to show up as the prize and how Let's F*cking Date went from a digital series to a community of over a million people. Here's what this episode covers: What Let's F*cking Date actually is and how it became a card game franchise, sold-out live shows, a Peacock series and now a book Why Serena built her entire brand on the premise that you are already the prize and never once positioned it around fixing women The real tools inside the book including the List, the 3P Theory, the Roster, the F*ck No Funeral and the Glue What the Let's F*cking Date community is really built on and why it's something no competitor can replicate Let's F*cking Date is available for pre-order now at https://letsfuckingdate.com, releasing September 22, 2026. Connect with Serena on Instagram at @serenakerrigan. Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Serena Kerrigan, Let's F*cking Date, you are the prize, dating book, female founder, Forbes 30 Under 30, book launch, self worth

The Brands That Win Q4 Are Not the Ones Who Show Up in October — Here's What They Do Instead

Sep 14, 2026 36 min

Most founders treat Q4 like a sprint. They show up in October with a discount code and a holiday campaign and wonder why their results feel flat. The brands that actually win Q4 — the ones who sell out, hit their biggest revenue months and build audiences that come back — they started in July. In this episode of Running With Wolves, Savannah breaks down exactly what the Q3 window is for and the three-part audit every founder needs to run right now to make sure they're one of the brands that wins. Here's what this episode covers: • Why Q3 is not a slow season — it's the most important strategic window of the year • Why holiday buyers are the least loyal buyers you will ever have — and what Q3 has to do with whether they ever come back • The content mix problem — most founders are running 80% attract content when conversion content should take up at least half • Why the offer you're planning to sell in Q4 needs to exist and be tested in Q3 Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Q4 marketing strategy, Q3 marketing audit, holiday marketing, conversion rate, marketing strategy 2026, female founder, organic marketing, content that converts

"She Co-Founded LNA at 22 With No Plan — Nearly 20 Years Later It's Still Hers ft. Lauren Alexander

Sep 8, 2026 55 min

In 2006 Lauren Alexander co-founded LNA Clothing in Los Angeles at 22 years old — hand-sewing dresses, selling to boutiques around LA and figuring it out as she went. No business plan. No fashion degree. Just a genuine idea and the delusion of someone young enough not to know how hard it was going to be. Nearly two decades later LNA is still independent, still growing and still entirely hers. In this episode of Running With Wolves, Savannah sits down with Lauren to talk about what building a fashion brand from scratch actually looks like — the early days getting into Barneys, Nordstrom and Saks, the zipper legging that catapulted them in 2008, why she never took outside investment and what nearly 20 years of staying true to your aesthetic actually teaches you about building something that lasts. Here's what this episode covers: How Lauren and her co-founder April started LNA with no business plan and figured it out as they went The zipper legging that catapulted LNA in 2008 and what it taught Lauren about evolving a brand Why celebrity dressing — from Madonna to Kate Moss to Brad Pitt — built the brand before influencer marketing existed Why she never took outside investment — and what that decision has meant for the brand over nearly 20 years Connect with Lauren on Instagram at @laurenalexander — https://www.instagram.com/laurenalexander. Shop LNA Clothing at @lnaclothing — https://www.instagram.com/lnaclothing — or visit https://www.lnaclothing.com. Check out Sistine Spritz at @sistinespritz — https://www.instagram.com/sistinespritz — or visit https://sistinespritz.com. Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Lauren Alexander, LNA Clothing, fashion founder, independent brand, marketing strategy 2026, female founder, fashion business, organic marketing

The Era of Faceless Brand Marketing Is Over — Here's What's Replaced It

Aug 31, 2026 29 min

The brands winning right now are not the ones with the biggest ad budgets or the most polished content. They're the ones with a human face attached to them. In this episode of Running With Wolves, Savannah breaks down why founder forward marketing is not a trend — it's a permanent infrastructure shift in how people decide to buy — and what it actually looks like to build a brand that converts in an era where trust is the only currency that matters. Here's what this episode covers: Why people buy from founders before they buy from brands — and the three reasons trust transfers from person to product The Glossier, Skims, Spanx and Liquid Death examples — what each founder did that their competitors couldn't replicate Why a founder with 10,000 engaged followers will outperform a brand account with 500,000 every single time The three things founder forward marketing actually requires — and why waiting until your brand is ready is the most expensive mistake you can make Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. founder forward marketing, faceless brand marketing, marketing strategy 2026, personal brand, female founder, organic marketing, trust based marketing, content that converts

She Turned a Chronic Illness Into a Massive Follower Brand — Here's How ft. Gigi Robinson

Aug 24, 2026 1 hr 11 min

Gigi Robinson grew up in and out of hospitals with a connective tissue disorder. She could have hidden it. Instead she built her entire personal brand around it — and now has over 500,000 followers, a book deal, and a keynote speaking career. In this episode of Running With Wolves, Savannah sits down with Gigi to talk about what it actually looks like to build a brand from your most vulnerable story, why authenticity without strategy is just oversharing, and what the personal brand era means for every founder listening right now. Here's what this episode covers: Why Gigi never hid her chronic illness — and how that decision became the foundation of everything she built The difference between influence and impact — and why Gigi has always optimized for the second one How anyone can be a content creator in today's world Connect with Gigi on Instagram at @itsgigirobinson — https://www.instagram.com/itsgigirobinson Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan with your takeaway. Gigi Robinson, chronic illness brand, personal brand, marketing strategy 2026, female founder, More Than a Body, organic marketing

Going Viral But Not Making Sales — Here's Exactly What Was Missing and How We Fixed It

Aug 17, 2026 37 min

Three million views on a single video. And 15K a month in sales. The views were there. The reach was there. The engagement was there. But something was missing — and in this episode of Running With Wolves, Savannah breaks down exactly what it was and how fixing it took a non-toxic kitchenware brand from 15K to 80K per month in six months. This is the full case study. The gaps, the strategy shifts, the crisis moment when their hero product failed, and how the marketing framework that built their revenue also became their lifeboat when everything went sideways. Here's what this episode covers: • The exact difference between attract content and converting content — and why going viral without the second one leaves money on the table every single week • How Savannah used their own comment section to build their entire content strategy • Why social proof is not a carousel of reviews — and what it actually needs to look like to convert • What to do when your hero product fails and you still have to hit your sales goals Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. going viral but not making sales, client case study, marketing strategy 2026, product based business, non-toxic brand, organic marketing, female founder, Wolf Framework

Never Sell Out Your Audience — The Trust Strategy Behind Luke Cook's Personal Brand

Aug 10, 2026 47 min

Luke Cook has played the devil on Netflix, made millions of people laugh on social media and built a fresh protein company from scratch. And the thread connecting all of it is one thing — he has never sold out his audience. Not once. In this episode of Running With Wolves, Savannah and Luke dig into what it actually means to build trust with an audience before you ever ask them to buy, why entertainment first and ad second is the formula that makes marketing feel effortless and what the K-Y Jelly ad that almost made Luke physically ill can teach every founder about warming up your audience the right way. Here's what this episode covers: Why Luke refuses brand deals that don't align — and what that protection has done for his audience's trust The K-Y Jelly ad breakdown — what went wrong and exactly how it should have been done instead Why ShakeWell works as a product launch when most celebrity brands feel like a cash grab What 17 years of rejection in Hollywood taught Luke about resilience that directly applies to building a business Try ShakeWell at getshakewell.com and use code Wolves15 for a discount. Connect with Luke on Instagram at @thelukecook. Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Luke Cook, ShakeWell, never sell out your audience, personal brand, marketing strategy 2026, trust based marketing, content that converts, organic marketing

Your Content Goes Viral and Your Bank Account Doesn't Move — Here's Exactly Why

Aug 3, 2026 38 min

You look at the millions of views you're racking up and then you look at your bank account — and the zeros don't match. Not even close. That gap has a name. And in this episode of Running With Wolves, Savannah explains exactly what's causing it and how to fix it. Gen Z marketing gets you seen. Millennial marketing gets you paid. And if all you have is one of them you are leaving serious money on the table. Here's what this episode covers: Why going viral without a buyer's journey just creates frustrated founders and abandoned carts The difference between Gen Z top of funnel content and millennial trust and conversion content — with real brand examples Why it's not a personality question about your brand — it's a funnel question How Savannah took an art publishing client from 100K to almost 400K in sales in one month without changing a single product or price point Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. viral content no sales, Gen Z vs millennial marketing, marketing strategy 2026, content that converts, buyer's journey, organic marketing, female founder, Wolf Framework

How to Market a Feeling Not a Ticket — The Deeply Worthy Event Strategy ft. Bridjet Morris

Jul 27, 2026 44 min

Bridjet Morris doesn't sell tickets. She sells transformation. She sells the feeling of being in a room with women who are willing to go there — to share the mess, the divorce, the postpartum, the business failure — alongside the wins, the glamour and the celebration. And that feeling has built a multi-six-figure event company that has taken women from Michigan to London almost entirely on word of mouth. In this episode of Running With Wolves, Savannah sits down with Bridjet, founder of Deeply Worthy, to talk about what it actually looks like to build a brand around a feeling, how she curates speakers and rooms that create genuine transformation, and why protecting the energy of that room is worth losing money over. Here's what this episode covers: * Why marketing a feeling instead of a product creates a word of mouth engine that compounds over time * The secret sauce behind Bridjet's sold-out events — and why vulnerability from the front of the room changes everything * How she filters speakers, sponsors and attendees to protect the brand she's built * Why women feeling deeply worthy is not just the brand name — it's the entire foundation Connect with Bridjet: Instagram: @bridjetmorris — https://www.instagram.com/bridjetmorris/ Website: https://bridjetmorris.com Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Bridjet Morris, Deeply Worthy, event marketing, marketing a feeling, female founder, word of mouth marketing, luxury events, marketing strategy 2026

How to Turn Your Authentic Personal Brand Into Multiple Revenue Streams ft. Hannah Huante

Jul 20, 2026 54 min

Hannah Huante built her personal brand on one idea — unapologetic realness. Sharing fashion alongside mental health. Showing the glamorous parts and the hard parts. And that duality built a community that trusted her enough to follow her into an agency, a podcast and a physical content creation studio. In this episode of Running With Wolves, Savannah and Hannah dig into what it actually means to monetize realness without losing it — and why the founders and creators who win are the ones willing to be honest about what they choose to be honest about, repeat themselves endlessly, and keep going long before the results show up. Here's what this episode covers: • Why being authentic online doesn't mean sharing everything — and what it actually means instead • The six months of being stuck before Hannah finally said yes to building the agency — and how it quadrupled her income • Why she deleted a video that hit a million views — and why it was the right call • The difference between going viral and building a community that actually buys Connect with Hannah: Instagram at @howhanseesit: https://www.instagram.com/howhanseesit Website: https://www.howhanseesit.com Listen to How I See It podcast: Spotify: https://open.spotify.com/show/2HXwo3ElwPpWtqa1frXiZN?si=8b080afd490643ed Apple: https://podcasts.apple.com/us/podcast/how-i-see-it/id1671023674 Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Hannah Huante, Unapologetic Strategies, personal brand, monetize realness, marketing strategy 2026, female founder, How I See It podcast, organic marketing

You're Paying for Content to Go Out — Not Content Built to Sell. Here's the Difference.

Jul 13, 2026 26 min

Content going out and content built to make someone buy are two completely different things. Two completely different strategies, two completely different skill sets and two completely different intentions. And most founders — and most agencies — only know how to do one of them. In this episode of Running With Wolves, Savannah breaks down a full client case study that proves exactly why. Her client had a 4 to 5K per month agency, beautiful consistent content and zero new clients to show for it. One week after implementing Savannah's strategy she made 60K in 24 hours — with no agency, less content and less money spent. Here's what this episode covers: • Why virality doesn't matter — one client had 2,000 views and made 200K, another had 200,000 views and couldn't make 2K • The three questions to ask your marketing team right now to find out if they actually know what they're doing • Why the selling is the last thing you should ever delegate — and most founders delegate it first • The old model vs the new model — and the single KPI shift that exposes every weak piece of marketing you're running Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. content that sells, marketing strategy 2026, marketing agency mistake, client case study, organic marketing, female founder, sales strategy, 60K in 24 hours

She Pre-Sold a Product That Didn't Exist Yet — And Built an 8-Figure Wellness Brand ft. Jesrina Arshad

Jul 6, 2026 1 hr 3 min

Jesrina Arshad didn't have money for marketing. She didn't have a product yet. What she had was four years of trust built through pure education — no selling, no pitching, just genuinely helping her audience understand an ancient Malaysian herb called pegaga. So when she finally asked her community to pre-pay for a product that wouldn't ship for three months, she sold out 250 units in two weeks. With zero marketing spend. In this episode of Running With Wolves, Savannah sits down with Jesrina Arshad, founder and CEO of PurelyB, to talk about healing a decade of chronic health issues in one week, building an all-women founding team, and the exact trust-first marketing strategy that took her from an educational platform with zero revenue to an eight-figure wellness brand now expanding into the US. Here's what this episode covers: How Jesrina turned a personal health crisis into the foundation of an eight-figure company The pre-order strategy that sold 250 units of a product that didn't exist yet — with zero marketing Why trust has to come before the sale, especially in wellness — and how Jesrina built that trust for free The guerrilla pitch that got PurelyB into conversation with Erewhon's co-founder Connect with Jesrina (Jess) Arshad on Instagram at @jessarshad — https://www.instagram.com/jessarshad — or visit https://purelyb.com Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. PurelyB, Jess founder, trust based marketing, female founder, wellness brand, pre-order strategy, eight figure brand, organic marketing 2026

How to Build More Than One Business Without Spreading Yourself Too Thin ft. Shannon Matson

Jun 29, 2026 44 min

Most founders are told to niche down and stay in one lane. But what happens when you have more than one passion — and the skills to build more than one thing? In this episode of Running With Wolves, Savannah sits down with Shannon Matson, founder of The Social Bungalow and Bungalow Coffee Co., to talk about the real mechanics of being a multi-passionate founder. How to know when your first business is ready to run without you. How to find the through line that ties completely different brands together. And why the permission to sit with a big decision — instead of jumping immediately — might be the most underrated business advice nobody is giving you. Here's what this episode covers: The "happy to be scrappy" era — what it looks like and why you can't skip it How to know when your plate is spinning well enough to add another one Why Shannon keeps The Social Bungalow and Bungalow Coffee Co. completely separate — and how she manages both The ism framework — finding the one thing that can carry across every audience and product you build Connect with Shannon on Instagram at @thesocialbungalow — https://www.instagram.com/thesocialbungalow — or visit thesocialbungalow.com. If you're in Vegas, stop by Bungalow Coffee Co. in the Arts District. Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. multi-passionate founder, Shannon Matson, Social Bungalow, build multiple businesses, marketing strategy 2026, female founder, personal brand, ism framework

The Brands That Printed Money in Q2 vs the Ones That Spent Millions Insulting Their Buyers

Jun 22, 2026 26 min

Two brands doing $46 billion in revenue combined spent millions of marketing dollars insulting the exact people responsible for the majority of that revenue. Five other brands made their buyers feel so seen that their comment sections looked nothing like comment sections for products — they looked like communities. In this episode of Running With Wolves, Savannah breaks down the Q2 marketing campaigns that got it right and the ones that got it catastrophically wrong — and what every founder needs to take from both. Here's what this episode covers: • The difference between marketing to a demographic and marketing to a lived experience — and why one prints money while the other gets ignored • The alienation tax — what happens when you focus on one segment of your audience and accidentally insult the other 90% • Why Nike's Boston Marathon campaign was a marketing disaster hiding behind good engagement numbers • Why selling the mission, the outcome and the conversation creates cult-like brand obsession — and selling the product only creates a one-time purchase Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Q2 marketing campaigns, marketing strategy 2026, Nike marketing fail, Wall Street Journal Emma Grede, brand marketing, alienation tax, Figs campaign, female founder

Your Competitor Is Stealing Your Sales — And Your Marketing Is the Reason Why

Jun 15, 2026 43 min

Your buyer showed up to your marketing ready to hand you their payment info. And your marketing sent them to your competitor without you knowing it. Not because your marketing is bad — because it's actually really good. You created the demand, built the urgency and did 80% of the work it takes to create a sale. And then you went silent on the one sentence that closes the loop. In this episode of Running With Wolves, Savannah breaks down exactly why this is happening, what specifically is broken and the one fix you can implement today to stop handing your competitor the sales that should be yours. One of her clients couldn't break past 100K sales months. They set a 180K goal for December. They closed at 360K. The only thing that changed was the marketing strategy. Here's what this episode covers: • Why problem awareness content stopped working — and what conversion marketing looks like instead • The three-part closed loop marketing framework that makes every piece of content close its own sales loop • Why your buyer reads each piece of content as a single impression — and what that means for how you sell • The closed loop marketing audit — three questions to run every piece of marketing through tonight to find exactly where your sales are leaking Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. closed loop marketing, competitor stealing sales, marketing strategy 2026, conversion marketing, sales not converting, organic marketing, double your sales, female founder

The Level Your Marketing Is Operating At Is the Only Level You're Getting Invited Into

Jun 8, 2026 46 min

The competitor who keeps showing up at the events you should be at, getting the press placements you want, and being invited into rooms you've been trying to get into — their product probably isn't better than yours. Their work isn't sharper. They haven't been in the game longer. The only difference is their marketing is doing things yours isn't. In this episode of Running With Wolves, Savannah breaks down why most marketing is mono-marketed — built to open exactly one door — and how to restructure your marketing strategy so it opens doors to press, partnerships, speaking stages, investor introductions and every other opportunity your business needs to scale beyond revenue alone. Here's what this episode covers: Why sales-only marketing is invisible to everyone except the people about to buy from you The difference between floor content and ceiling content — and how to shift from one to the other Why the room shows up to confirm what your marketing has already claimed — not to take a bet on you How to identify the three doors you want opened and aim your marketing at the humans who hold the keys Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. marketing strategy, floor vs ceiling signaling, open doors with marketing, speaking engagements, press placements, organic marketing 2026, brand building, female founder

The Economy Didn't Slow Your Sales — Your Marketing Did

Jun 1, 2026 43 min

If your sales have slowed down and you're blaming the economy, this episode is for you. The economy is not the reason your sales have slowed. The economy is the reason you can finally see what your marketing was always doing — just under pressure. In this episode of Running With Wolves, Savannah makes the case that market share transfers in tight economies do not reverse when the economy loosens — which means right now is the time to dial in your marketing or feel the consequences of not doing that for the remainder of your career as a business owner. Here's what this episode covers: Why the economy revealed your marketing problem — it didn't create it The difference between buyers in a good economy and buyers in a tight one — and why your current marketing was built for the wrong one Why market share transfers in tight economies don't reverse — and what that means for you right now The exact three things to fix in your marketing this week to start creating sales regardless of what the economy does Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. economy proof sales, marketing strategy 2026, sales down economy, tight economy marketing, organic marketing, brand building, market share, female founder

She Was About to Quit Her Business — One Strategy Change Later She Made $600K in 6 Months

May 26, 2026 41 min

She had been building her brand for five or six years. She was going viral every single week. People were begging for her product in the comments. And she was stuck at 15 to 20K months, had already cut 80% of her expenses and was ready to walk away. Twelve months after that conversation, she made almost $300,000 in 90 days. In the second half of 2025 alone, she made $600,000 in sales — up from $180,000 in the first half. And she did it without changing her product, her price, her audience or her ad spend. In this episode of Running With Wolves, Savannah breaks down the full case study — what was broken, what changed and how to apply it to your own business right now. Here's what this episode covers: Why your sales problem is almost never a visibility, product or funnel problem — it's a clarity problem The difference between informed people and converted people — and which one your marketing is currently creating How to stop selling an ingredients list and start selling the outcome your buyer actually wants Why market research is your sales cheat sheet and how to use it to write copy that converts in any market Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. client case study, marketing strategy, sales growth, digital product, baby led weaning brand, informed people watch converted people pay, organic marketing 2026, how to increase sales

Are You Committed to the Path You Chose — Or Committed to Comparison?

May 18, 2026 51 min

The CEOs you're watching aren't doing it on luck or talent. They're doing it on years of commitment to massive goals that looked completely unrealistic from where they started. The luck the world attributes to them is the byproduct of years they put in when no one was watching. In this episode of Running With Wolves, Savannah shares the four questions she was asked at the Forbes 30 Under 30 Summit and the answers she wishes someone had given her years ago — before polite advice almost cost her the next level of her business. Here's what this episode covers: Why the permission to stop is the actual ceiling — not your strategy, your team or your funding How to audit your environment and the ten people you spend the most time with Why you don't have a $5 million business if you can't step away for a week without it taking a hit The difference between running on incoming and building the outgoing levers that make growth predictable Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. CEO mindset, Forbes 30 Under 30, commitment vs comparison, female founder, scaling your business, permission to play big, marketing strategy, entrepreneur advice

Polarizing vs Alienating — Why Most Brands Can't Tell the Difference

May 11, 2026 49 min

Most brands think they're being polarizing. They're being lazy. There's a difference between a take that splits opinion on something your audience cares about — and a take that crosses their values entirely. One pulls your highest value buyer closer. The other pushes them out of the room quietly, and you won't see it in your data until six months later when a launch underperforms and no one on your team can explain why. In this episode of Running With Wolves, Savannah uses the Wall Street Journal's Emma Grede headline as a real time case study to break down exactly where that line is — and how to install a values filter into your marketing review so your team never crosses it by accident again. Here's what this episode covers: • Why polarizing and alienating look identical in your analytics — and how to tell the difference • The three structural problems causing brands to lose trust without knowing it • Why brand damage shows up six months later in a launch that underperforms — not in your next monthly report • The rule Savannah installs in every brand she works with: polarize the substance, protect the values Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. polarizing vs alienating, brand trust, values marketing, marketing strategy 2026, brand building, female founder, marketing mistakes, audience values

Your Biggest Threat to Scaling in 2026 Isn't AI — It's How You're Using It

May 4, 2026 47 min

Most founders think AI is the threat to their business. It's not. The real threat is that you are using AI to build a brand that AI itself could have built — optimized, replaceable and completely forgettable. In this episode of Running With Wolves, Savannah breaks down everything that has changed about how buyers find brands and make purchasing decisions in 2026, why 38% of shoppers are already using AI to decide what to buy, and exactly how she runs her entire content engine off AI while her sales have grown 50% year over date. Here's what this episode covers: • Why your buyers aren't scrolling your feed anymore and where they actually are • The two camps founders fall into with AI — and why both are getting it wrong • The four lessons Savannah uses to train AI like a team member not a content tool • Why AI is the engine and humans are the brand — and what flipping that means for your sales Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. AI marketing strategy, how to use AI in business, AI for founders, brand building 2026, organic marketing, AI content strategy, scale your business, marketing that converts

Good Marketing, Bad Marketing and One Campaign That Almost Ruined a Brand

Apr 27, 2026 29 min

Some marketing campaigns stop you mid-scroll and make you think — that was genius. Others make you wonder how it ever got approved. In this episode of Running With Wolves, Savannah breaks down four real world marketing campaigns — the good, the bad and the truly wild — and what every single one of them teaches us about buyer psychology, modern brand building and where marketing is heading. From a sales coach who built massive trust by literally showing people how she thinks, to a salon owner whose consultation videos became a triple threat of virality, engagement and conversions, to a Real Housewives cast member who turned public mockery into a digital product — and finally to a brand that completely misread its audience's emotional reality and paid the price for it. Here's what this episode covers: Why demonstration based marketing builds trust faster than any claim ever could How founder vulnerability creates deeper loyalty than polished perfect content Why marketing to skeptics instead of serving believers is one of the biggest mistakes a brand can make The one rule every marketing campaign must follow — and what happens when you ignore it Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. marketing campaigns, buyer psychology, founder led marketing, demonstration based marketing, brand building 2026, marketing strategy, real world marketing examples, what not to do in marketing

Marketing Isn't About Selling — It's About Access (What a St. Jude's Summit Taught Me)

Apr 20, 2026 32 min

Most founders think marketing is about getting clients and making sales. But after sitting in a room with Olympic gold medalists, ex-Google executives and some of the most powerful female founders in the nation at an invite-only St. Jude's summit — Savannah realized something much bigger. Marketing is about access. Access to rooms, people, opportunities and influence. And the life you end up living is shaped by the conversations you get invited into. In this episode of Running With Wolves, Savannah shares her personal reflections from the Legacy of Hope summit and what it made her realize about the true power of marketing — and how to use it to open doors you didn't even know existed. Here's what this episode covers: Why marketing is the vehicle that opens every door — not just the ones that lead to sales How to work backwards from your goal to build a marketing strategy that actually gets you there Why leaving room for magic is the most important thing you can do as AI takes over execution How to use AI as a tool without losing the humanity that makes your marketing powerful Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. marketing strategy, personal reflection, female founder, St. Jude's summit, AI and marketing, organic marketing 2026, marketing opens doors, influence and impact

She Made $70K in 12 Hours By Changing Two Things in Her Marketing

Apr 13, 2026 28 min

Her previous launch record was $70,000 in an entire weekend. After two marketing changes she hit that number in the first 12 hours. No new products. No ads. Same audience. Same amount of content. Just a completely different understanding of what her buyers actually needed to hear to purchase. In this episode of Running With Wolves, Savannah shares a hot off the press client case study — an Australian rave wear apparel brand that went from a revenue rollercoaster of 15-50K on non-launch months to 60K in her first month, then shattered her launch record, all from two content pillars added to her existing strategy. Here's what this episode covers: Why going viral and having a highly engaged audience doesn't automatically translate to sales The market research breakthrough that revealed what her buyers actually cared about — and why it was completely different from what she assumed The two content pillars that replaced her ads and doubled her revenue Why most founders are marketing to the wrong buying trigger and how to find the right one Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. client case study, market research, rave wear brand, double sales, organic marketing, no ads strategy, marketing strategy 2026, how to increase sales

Stop Guessing What to Post — Your Audience Is Already Telling You What They Want to Buy

Apr 7, 2026 43 min

What should I post today? What will make people buy? Why aren't people converting? These are questions most founders ask themselves constantly. But the answers already exist in your business — you just haven't learned how to extract them yet. In this episode of Running With Wolves, Savannah busts the biggest market research myths and walks through exactly how to use your market research and marketing and sales data together to build a strategy that creates consistent, predictable revenue — whether you're making 15K a month or 500K a month. In this episode: Why most founders are collecting marketing fun facts instead of actually using their data The four market research questions that will tell you more about your audience than most founders ever learn How to tell the difference between a visibility problem, an engagement problem, an objection problem and an urgency problem Real case studies from a skincare brand, a rave wear apparel company and a consulting business Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. market research, content strategy, how to get more sales, why marketing isn't converting, buyer psychology, organic marketing 2026, sales strategy, how to convert followers

I Paid $15,000 to Get in a Room With 7-9 Figure Founders — Here's What They Said

Mar 30, 2026 28 min

Most of the conversations that have shaped Savannah's business didn't happen online. They happened behind closed doors, in rooms that cost a lot of money to get into. In this episode of Running With Wolves, she breaks down what was actually being discussed in a mastermind of 30 seven to nine figure entrepreneurs — from the start/stop/double down exercise that almost every founder answered the same way, to the one word that defined every single woman's 2026. In this episode: Why almost every seven to nine figure founder said marketing was their number one priority The zone of genius principle that separates founders who scale from ones who stay stuck Why these founders stopped filtering their ambition through other people's comfort What "unhinged" actually means at the highest levels of business Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. mastermind, seven figure business, entrepreneur mindset, zone of genius, business growth strategy, female founders, marketing priority, scale your business 2026

I Cut My Client's Website Traffic in Half — Her Sales Doubled

Mar 23, 2026 33 min

More traffic should mean more sales. At least that's what most people think. In this episode of Running With Wolves, Savannah walks through a full case study of her Italian tourism client — ranked number one on Google, strong brand awareness, full marketing team — whose sales were not reflecting any of it. Instead of increasing their traffic, Savannah cut it in half. And their sales doubled. This episode breaks down exactly why, and what you can apply to your own marketing right now. Why attention does not equal intent — and what the Super Bowl proves about it How to diagnose whether you have a traffic problem or a messaging problem Why educating your audience without selling to them is costing you sales The exact two shifts that doubled this client's revenue with half the reach Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. website traffic, more traffic more sales myth, conversion rate, organic marketing strategy, messaging strategy, revenue growth, inbound marketing, 2026 marketing strategy

Inbound vs Outbound Marketing: What Actually Creates More Sales (The Real Debate)

Mar 16, 2026 45 min

There's a great debate happening right now among founders and business owners at every level — is outbound lead generation better than inbound marketing? And the answer might surprise you. In this episode of Running With Wolves, Savannah breaks down both sides of the debate using real client stories, real conversion rates and real revenue numbers. Including a multi-seven figure brand whose entire sales strategy was built on chasing strangers — and why that's not actually a strategy. It's a positioning problem. Whether you're making six figures a year or nine figures a year, here's what this episode will change about the way you think about your marketing and your sales: • Why inbound marketing crushes outbound when it comes to conversion rates, friction and ROI • The difference between a 5% cold conversion rate and a 40-50% warm conversion rate — and what creates it • Why until you're making seven figures annually through organic marketing, doing more is not the answer Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. inbound vs outbound marketing, organic marketing strategy, sales conversion rate, how to get more clients, marketing psychology, scale without burnout, 2026 marketing strategy, leads without ads

How to Turn Your Lurkers Into Buyers (The Hack I Charge Thousands For)

Mar 9, 2026 38 min

You know those people who watch every single story, open every email, comment on everything — and never buy? They're not uninterested. They're unconvinced. And there's a difference. In this episode, Savannah breaks down the exact step by step hack she uses with every single client to identify who their hottest leads are, what's really holding them back from buying and how to create content so specific it makes waiting feel more expensive than purchasing. This works for every business model, every industry and every stage — from brands doing 15K a month all the way to 400K a month: • Why lurkers are your easiest sales waiting to happen • How to do a profile behavioral audit to find your hottest leads • The three types of psychological urgency and how to use each one to collapse indecision Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. lurkers to buyers, sales psychology, convert audience to customers, urgency marketing, identity marketing, instagram marketing strategy, 2026 marketing, how to get more sales

How One Art Brand Went From $120K to $367K in a Single Month (The Messaging Case Study)

Mar 2, 2026 26 min

They weren't invisible. They had 40,000 followers, a podcast, email subscribers, influencer collabs and a full marketing team. And they were still stuck at the same revenue ceiling month after month. In this episode, Savannah breaks down a full client case study of an art publishing brand that went from $100-120K in monthly sales to $367,000 in December — without a bigger audience, without new products, without more content. Just two or three messaging changes that completely shifted how their audience bought. She walks through the exact four pillars that drove the results so you can take them and apply them to your own marketing right now: Why your current strategy has a revenue ceiling — and how to break it How market research told them exactly what their audience needed to hear to buy Why selling the transformation instead of the product changes everything Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. client case study, messaging strategy, revenue growth, art brand marketing, doubling sales, marketing psychology, 2026 business strategy, scaling without more content

Why Your Content Gets Views But Not Customers (Sales Psychology)

Feb 23, 2026 34 min

Viral does not mean profitable — and if your sales aren't matching your engagement, your marketing is missing conversion psychology. In this episode, Savannah Jordan explains how to incorporate sales psychology tactics into your marketing so your audience doesn't just understand your offer — they feel compelled to act. You'll learn why people don't buy because you're popular, and how to build content that shifts belief, creates urgency, and turns followers into paying customers. Whether you sell products or services, Savannah walks you through the tactics that raise your income ceiling: • What sales psychology actually is (and what it is not) • How to create urgency that feels logical — not dramatic • How to make social proof tell a story that sells • Authority positioning that builds trust without bragging • Contrast + comparison: the decision-making shortcut • Selling identity so buying feels natural Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan https://www.instagram.com/itssavannahjordan Follow the podcast here: https://www.instagram.com/runningwithwolvespodcast viral marketing, sales psychology tactics, conversion marketing, marketing that sells, business growth strategy, content strategy, customer decision making

Set Active's Marketing Strategy: How They Made $1M in One Hour

Feb 16, 2026 44 min

Set Active made $1 million in one hour — and it wasn't luck. It was marketing built to convert, not just go viral. In this episode, Savannah breaks down the exact strategy behind Set Active's cult-like following and why their audience doesn't just engage… they purchase. You'll learn how founder-led visibility builds trust, how they humanize their brand through their team, and how relentless market research turns product drops into inevitable sales. Whether you sell products or services, this episode shows you how to build a marketing system that drives real revenue momentum: • How founder-led marketing compresses the buyer journey • How to turn community into consistent sales • Why market research makes your launches stronger • How to sell a clear solution instead of just a product • The difference between virality and conversion Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan (https://www.instagram.com/itssavannahjordan) Follow the podcast here: https://www.instagram.com/runningwithwolvespodcast LINKS: How to do Market Research That Actually Works: https://youtu.be/OpiLJO2cdgo?si=4p-dMLutqQb1FT1r The FASTEST Way to Build Brand Trust in 2026: https://youtu.be/yi6UYJsoHx4?si=fPJBZ7oADnouhy1M $1MILLION IN AN HOUR??!: https://www.youtube.com/watch?v=Z1EpuzuQgF Set Active marketing, founder led marketing, ecommerce strategy, brand loyalty, cult brand strategy, product drop marketing, conversion marketing, 2026 marketing

The FASTEST Way to Build Brand Trust in 2026

Feb 9, 2026 39 min

Beautiful branding and viral content do not guarantee revenue. Story does. In this episode, Savannah Jordan breaks down how founder-led storytelling builds emotional buy-in, differentiates your brand from competitors, and turns attention into consistent sales. She explains how to blend personal identity with business strategy so your audience connects to you and your company at the same time. Savannah also covers how this approach works for different business models: • Product versus service founder strategies • How to create community through your content • When vulnerability helps and when it hurts • How to become the face of your category Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan https://www.instagram.com/itssavannahjordan Follow the podcast here: https://www.instagram.com/runningwithwolvespodcast brand storytelling, founder brand, marketing strategy podcast, business growth content, entrepreneur mindset

How to Raise Your Prices in 2026 Without Losing Sales

Feb 2, 2026 33 min

If you're scared raising your prices will kill your sales, you're not wrong. It will if your marketing stays the same. In this episode, Savannah breaks down the four strategy changes needed to confidently raise your prices in January 2026 without slowing revenue. You'll learn how to evaluate whether your current audience can afford your new prices, how to build problem and desire awareness at the new buyer level, how to sell through buyer types, and how to create internal urgency that makes higher prices a no brainer. Whether you sell products or services, this episode teaches you exactly how to reposition your brand for elevated pricing: • How to attract higher-level buyers • How to shift your messaging for elevated price points • What triggers urgency at higher investment levels Apply to work with Savannah HERE or DM her on Instagram @itssavannahjordan with your takeaway. raising prices, premium clients, high ticket sales, demand strategy, 2026 pricing, scaling revenue

Why You Aren't Scaling to Your First Million (and What Actually Gets You There in 2026)

Jan 26, 2026 28 min

If you're posting every day but still can't pinpoint why sales feel random, you're not scaling. You're guessing. In this episode, Savannah breaks down the three strategic shifts that would have cut her path to her first million-dollar year in half. You'll learn how to track the right data in your Attract, Warm, and Convert stages, stop creating content for popularity, and build a brand voice that grabs the market's attention and creates consistent demand. She walks through exactly how these shifts apply to both service and product-based businesses so you can scale smarter in 2026: • What data actually predicts revenue • Why virality doesn't equal demand • How to build a voice that positions you as the category leader Apply to work with Savannah HERE or DM her on Instagram @itssavannahjordan with your takeaway. scaling to 1 million, marketing strategy, content that converts, demand creation, entrepreneur growth, 2026 business planning

What I Learned Rebuilding My Business in 2025 (and the Mindset That Changed Everything)

Jan 19, 2026 41 min

If your business feels heavy, chaotic, or disconnected from who you are becoming, this episode will hit home. Savannah reflects on the year she burned her business to the ground and rebuilt everything from a place of clarity, confidence, gut instinct, and CEO identity. You'll hear the exact professional and personal lessons that reshaped her leadership, improved her mental health, strengthened her relationships, and helped her scale while traveling and simplifying her business. This is a raw look at what it takes to evolve as the entrepreneur, not just the business. • Why trusting your gut will save you six figures • How to lead yourself through seasons of change • The personal work behind becoming a stronger CEO Apply to work with Savannah HERE or DM her on Instagram @itssavannahjordan with your takeaway. entrepreneur mindset, business rebuilding, personal growth for CEOs, scaling sustainably, trusting your gut, leadership evolution

Why You're Stuck at 30K Months (and How My Client Hit 200K in 90 Days)

Jan 12, 2026 31 min

If you're doing "everything right" and still stuck at the same income level, your strategy is the problem. Savannah breaks down the exact strategic shifts that took one client from consistent 30K months to nearly 200K in 90 days without changing her offer, niche, or platforms. You'll learn why visibility doesn't equal demand, how messaging mistakes silently kill your sales, and what truly separates content that nurtures from content that converts. This deep-dive teaches you how to elevate buyer level, tighten your sales process, and diagnose the leaks keeping you stuck. • Why educational content doesn't convert high-level buyers • The demand-building shifts that changed everything • How to eliminate hidden funnel leaks Apply to work with Savannah HERE or DM her on Instagram @itssavannahjordan with your takeaway. scale to 100K months, demand creation, messaging strategy, funnel leaks, sales psychology, client case study

How I Built a $100K Week Marketing Strategy in Real Time

Jan 5, 2026 24 min

If you've ever wondered how to build a week of marketing that prints $100K in sales, this episode is for you. Savannah takes you behind the scenes as she builds her real marketing plan for next week — a strategy she already knows will generate at least $100,000. You'll hear her walk through data pulls, content ideation, messaging decisions, and the exact steps she uses to turn insight into revenue. How Savannah uses data to guide content + sales Real-time content ideation + messaging refinement How to build a week that predictably drives $100K+ Apply to work with Savannah HERE or DM her on Instagram @itssavannahjordan with your takeaway. marketing strategy, content planning, revenue growth, sales systems, data-driven marketing, $100K weeks

How I Made $84K in 12 Hours Without Launching or Showing Up Live

Dec 15, 2025 24 min

If you think evergreen can't sell, it's because your marketing isn't creating urgency. Savannah reveals how she generated $84,000 in 12 hours — while sitting in six hours of meetings. You'll learn the biggest mistakes that kill evergreen sales, how to create content that builds urgency daily, and how to sell the payoff so your audience stops waiting and starts buying. Why evergreen feels slow (and how to fix it) Movement content vs. educational content How to build urgency without discounts or deadlines Apply to work with Savannah HERE or DM her on Instagram @itssavannahjordan with your takeaway. evergreen sales, urgency marketing, movement content, passive sales, sales funnel, scaling

The Social Proof Strategy That Sells For You (Even When You Don't Show Up)

Dec 8, 2025 21 min

If your screenshots aren't converting, you're not using proof correctly. Savannah shares how she closed a $22K client without a single conversation — and how your own proof can pre-sell your audience before you ever speak to them. You'll learn: How to turn casual followers into confident buyers Why most "proof" falls flat How to tell proof stories that convert The difference between consuming + deciding Apply to work with Savannah HERE or DM her on Instagram @itssavannahjordan with your takeaway. social proof, pre-selling, marketing messaging, client results, demand creation, sales psychology

Why Sales Feel Hard (and How to Fix Them With Simpler Systems)

Dec 1, 2025 32 min

If buyers keep saying "I need more time," it's not a sales problem — it's a conversion problem. Savannah breaks down why your audience is consuming your content but not converting — and the simple messaging shifts that make people move now, not later. You'll learn: How to sell the impact of your offer Handle objections before they show up And use contextual social proof that lowers resistance Why your content creates engagement—not movement The real purpose of social proof And how to pre-handle objections without sounding defensive Apply to work with Savannah HERE or DM her on Instagram @itssavannahjordan with your takeaway. sales systems, conversion marketing, objection handling, social proof, business growth, simple sales

How to Stand Out in a Saturated Market (and Create More Sales Fast)

Nov 24, 2025 45 min

If you're losing sales to people with half your skillset, your marketing isn't doing its job. In this episode, Savannah breaks down why the best product or service doesn't win — the best marketing does. You'll learn: How to make your audience see themselves in your messaging Differentiate from competitors Build a strategy that creates movement instead of quiet followers Why great offers still lose in saturated markets The strategy shifts that make you the obvious choice and how to sell the solution (not the steps) Apply to work with Savannah HERE or DM her on Instagram @itssavannahjordan with your takeaway. saturated market, demand creation, differentiation, solution selling, marketing strategy, stand out online

How to Sell on Instagram in 2025: The Strategies That Actually Convert

Nov 10, 2025 21 min

If competitors are scaling to $50K, $100K, or $200K months on Instagram, the platform isn't dead—your strategy is. In this episode of Running With Wolves, Savannah Jordan explains how people actually consume Instagram in 2025, why old strategies no longer work, and what you need to do instead. She walks through how both product- and service-based businesses can create demand, handle objections in their feed, stand out with bold opinions, and position themselves differently to turn Instagram back into a sales machine. To apply to work with Savannah, click HERE or to message her on Instagram with a question, click HERE.

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Podcast details

Created by: Savannah Jordan
Status: Active
Latest episode: Nov 9, 2026
Episodes: 142
Release period: Weekly
Avg. episode length: 31 min
Explicit: Yes
Language: English

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