Rubber Cheese

Skip the Queue

A Management , Business and Society & Culture podcast

About the show

Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Merac. We're here to help attractions unlock growth with innovative solutions, expert insights, and customer-first strategies.

Newest episodes

Inside the Extraordinary World of Absurd City with Graham MacVoy

Nov 6, 2026 29 min

In this Skip the Queue podcast episode, recorded live at the Land, Leisure & Tourism Show in the Speak Easy Lounge, Andy Povey is joined by Graham MacVoy, co founder & CEO, Wake the Tiger to discuss the creation of Absurd City, the company’s immersive experience at Westfield London. Graham shares the creative vision behind Wake the Tiger, exploring how art, storytelling and imagination come together to create unique visitor experiences. He also discusses the challenges of developing a new attraction, lessons learned from the Bristol site, and the importance of sustainability through upcycling, ethical practices and B Corp certification. The conversation also looks at visitor engagement, the freedom to explore, and what the future holds for Wake the Tiger as it continues to develop its immersive world. Topics discussed The story and creative vision behind Wake the Tiger and Absurd CityBringing an immersive attraction to Westfield LondonStorytelling, world-building and visitor interactionSustainability, upcycling and ethical business practicesAchieving and maintaining B Corp statusLessons learned from developing the Bristol and London experiencesManaging visitor flow and creating freedom to exploreFuture plans, improvements and new creative ideas Show References Graham MacVoy - Co founder & CEO, Wake the Tiger https://www.wakethetiger.com/ https://www.linkedin.com/in/graham-macvoy-%F0%9F%8D%89-4624579b/ Land Leisure & Tourism Show 4 - 5 November, 2026 | NEC, Birmingham https://www.lltshow.com/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find...

What Happens When Attraction Designers Do Halloween at Home? with Jason Fox & Gavin Fox

Oct 28, 2026 36 min

What happens when two theme park creatives take their work home with them at Halloween? In this Halloween episode of Skip the Queue, Andy Povey is joined by twins Jason and Gavin Fox, collectively known as the Flippers, Creative Directors in Framestore’s Immersive team and the people behind Death to the Flippers. By day, they’ve helped create major attractions for the likes of Disney, Universal, Merlin and Lionsgate, working across everything from Jurassic World to The Twilight Saga. By night, or at least for a sizeable chunk of every year, they design and build increasingly elaborate Halloween experiences at home. We’ll look at what keeps them curious about the attractions industry, how that curiosity turns into a new Halloween haunt each year, and what they learn from building something entirely by themselves. We’ll also get into the charities they choose to support, and why Halloween has become such an important fundraising moment for them. Topics Covered Jason and Gavin Fox’s journey into immersive attraction designCreating major attractions for Disney, Universal, Merlin and LionsgateThe story behind Death to the FlippersBuilding an annual Halloween haunt in their front gardenImmersive storytelling, jump scares and audience psychologyBalancing spectacle, interaction and age-appropriate scaresHands-on creativity and learning by makingRaising money for Cancer Research UKDesigning Halloween experiences on a limited budgetReusing existing attractions and spaces for seasonal events Show References Gavin Fox - Creative Director at Framestore, Death to the Flippers https://www.linkedin.com/in/gavinfox/https://www.framestore.com/gavin-fox Jason Fox - Creative Director at Framestore, Death to the Flippers https://www.linkedin.com/in/mynameisjasonfox/ https://www.framestore.com/jason-fox Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise c...

Are Attractions Becoming Video Games? with Calum Smail

Oct 16, 2026 27 min

Today, we’re looking at the world of virtual experiences, digital twins and immersive technology and asking a pretty interesting question: how far can technology take us when it comes to designing, experiencing and even operating attractions? Andy Povey is joined by Calum Smail from Voxel Studio, a company working at the intersection of 3D, technology and immersive experiences. Voxel Studio is doing some fascinating work around digital environments and virtual experiences, so today I want to explore what’s happening beyond the physical attraction – how technology is changing the way attractions are designed, marketed and experienced, and whether virtual worlds could actually make physical attractions better. We’ll get into how you build a digital version of a real-world environment, where technologies like digital twins and 3D visualisation are heading, and what this could mean for operators looking to create more engaging experiences both before and after a visitor walks through the gates. Topics Discussed Immersive technology and virtual experiencesGuest experience and creative storytellingDigital twins and 3D visualisationSpatial audio and interactive attractionsAI, robotics and privacy concernsSmartphone use and visitor engagementImmersive theatre and experiential marketingFuture trends in attraction designBalancing technology with physical experiencesCreating memorable experiences on a budget Show ReferencesVoxel Studio: https://www.voxelstudio.co.uk/Calum Smail on LinkedIn: https://www.linkedin.com/in/calumsmail/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it r...

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All episodes

Inside the Extraordinary World of Absurd City with Graham MacVoy

Nov 6, 2026 29 min

What Happens When Attraction Designers Do Halloween at Home? with Jason Fox & Gavin Fox

Oct 28, 2026 36 min

Are Attractions Becoming Video Games? with Calum Smail

Oct 16, 2026 27 min

A Zoo, a Soft Play and a Trampoline Park: From the Warehouse Floor to the Chair with Cassie Poland

Sep 24, 2026 26 min

In this episode of Skip the Queue, Andy Povey is joined by Cassie Poland, Joint Managing Director of Drusillas Park in East Sussex. Drusillas started life in the 1920s as a tea cottage where motorists could stop on their way through the Downs. A hundred years on it's a zoo and a ride park on the same ten-acre site, and it's been in the Smith family since Cassie's parents, Laurence and Christine, bought it in 1997. In 2022 Cassie took over as joint managing director alongside her brother Ollie. Their sister Caroline runs Amazon Adventure in Tunbridge Wells, the soft play centre the family opened in 2024. And this April they acquired Urban Jump, a trampoline park in Heathfield, reopening it rebranded as Go Wild! and reopened on the fourth of July. Cassie is also BALPPA's first female Vice Chair - which means she'll become its first female Chair. They talk about running a zoo and a ride park as one business, going from one site to three, and what she wants to do with the chairmanship when it comes. This episode is part of Skip the Queue’s mini-series celebrating 90 years of BALPPA, looking at the people and businesses shaping the UK attractions industry. Show references: Cassie Poland — Managing Director, Drusillas Park https://www.drusillas.co.uk/https://www.drusillas.co.uk/drusillas-director-joins-balppa Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits:Written by Laura Baxter (YourCMO)Edited by Steve FollandProduced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attrac...

From Bird Gardens to Britain's Best-Rated Theme Park: The Independent That Out-Rated the Giants with Richard Mancey

Sep 23, 2026 34 min

In this episode of Skip the Queue, Laura Baxter is joined by Richard Mancey, Owner and Managing Director of Paultons Park in Hampshire. Paultons opened in 1983 as a country park and bird gardens, founded by Richard's parents John and Anne. Forty years on it covers 140 acres, and the introduction of the world’s first Peppa Pig World in 2011, changed everything. In May this year it opened Valgard: Realm of the Vikings - a twelve million pound land and the park's biggest investment to date. It's also consistently rated among the best theme parks in the country, is the current reigning “Best Theme Park” at the UK Theme Park Awards, and has been ranked among the best in the world, on guest reviews alone. This episode is part of Skip the Queue’s mini-series celebrating 90 years of BALPPA, looking at the people and businesses shaping the UK attractions industry. Show references: Our Guest Host in partnership with BALPPA: Laura Baxter - Founder of YourCMO https://www.linkedin.com/in/laura-baxter-4a756466/ BALPPA - https://www.balppa.org/ Our Guest:Richard Mancey — Managing Director, Paultons Park https://paultonspark.co.uk/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your guest host is Laura Baxter. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits:Written by Laura Baxter (YourCMO)Edited by Steve FollandProduced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond th...

What Happens When Live Theatre Takes On the Attractions Industry with Anna Warnecke

Sep 23, 2026 24 min

In this episode of Skip the Queue, Andy Povey is joined by Anna Warnecke, CEO of Kynren in Bishop Auckland - an attraction that doesn't really look like anything else in the UK. Kynren began in 2016 as an open-air night show telling 2,000 years of English history on a seven-and-a-half-acre stage, performed by a cast and crew of a thousand local volunteers, and built as part of a wider mission to regenerate a County Durham market town. This July, it went a step further and opened Kynren - The Storied Lands, a daytime park built entirely around live shows and immersive experiences rather than rides. They talk about what changes when your product is performance rather than throughput, what an experience-led attraction can teach a traditional operated site, and what the first few weeks of a brand new park have really been like. This episode is part of Skip the Queue’s mini-series celebrating 90 years of BALPPA, looking at the people and businesses shaping the UK attractions industry. Show references: Anna Warnecke — CEO, Kynren https://www.linkedin.com/company/kynren/https://kynren.com/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits:Written by Laura Baxter (YourCMO)Edited by Steve FollandProduced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a s...

A Theme Park, a Festival Site and a Film Set: How Dreamland Stopped Being Just an Amusement Park with Eddie Kemsley

Sep 23, 2026 27 min

In this episode of Skip the Queue, Andy Povey is joined by Eddie Kemsley, CEO of Dreamland in Margate – one of the oldest surviving amusement park in the country, and one of the most reinvented. Dreamland dates back to 1880. It closed in 2003, and reopened in 2015 as a vintage amusement park. Since then it has become something harder to categorise: a park, a six-and-a-half-thousand capacity outdoor music venue, an indoor events space, a wedding venue and a filming location, all on sixteen acres of seafront. At the end of 2023, LN-Gaiety - the Live Nation and Gaiety Investments joint venture - took a controlling stake in the business. Eddie now leads the boutique festival side of the business, she has served on BALPPA's Management Committee and still sits on the marketing sub-committee, helping shape the association's marketing seminars. They talk about diversification as strategy rather than accident, what the events and filming side really contributes, and what the industry network gives an operator who sits beyond the usual categories. This episode is part of Skip the Queue’s mini-series celebrating 90 years of BALPPA, looking at the people and businesses shaping the UK attractions industry. Show references: Eddie Kemsley - CEO Dreamland, Margate https://www.dreamland.co.uk/https://www.linkedin.com/in/eddie-kemsley-59926110/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits:Written by Laura Baxter (YourCMO)Edited by Steve FollandProduced by Emily Burrows and Sami Entwistle (Plaster) Down...

From a Model Village to Four Resorts: The Only Family Business Running a Theme Park Chain with Julie Dalton

Sep 22, 2026 47 min

In this episode of Skip the Queue, Laura Baxter is joined by Julie Dalton, managing director of Gulliver's Theme Park Resorts - and the head of what is, remarkably, the only multi-site theme park brand in this country that isn't owned by a corporate. Gulliver's began in 1978 as a model village on a fifteen-acre hillside above Matlock Bath, built by Julie's parents Ray and Hilary Phillips - Ray a builder by trade, making the miniature houses himself. Warrington followed in 1989, Milton Keynes in 1999, and in July 2020, of all the moments to open a theme park, Gulliver's Valley in Rotherham. Four resorts, more than fourteen hundred staff at peak, and a stubborn focus on the same audience it started with - families with children aged two to thirteen. They talk about what it takes to run four sites as a family rather than a corporation, opening a park in the middle of a pandemic, and why so much of Gulliver's is still built in-house. This episode is part of Skip the Queue’s mini-series celebrating 90 years of BALPPA, looking at the people and businesses shaping the UK attractions industry. Show references: Our Guest Host; in partnership with BALPPA: Laura Baxter - Founder of YourCMO https://www.linkedin.com/in/laura-baxter-4a756466/ BALPPA - https://www.balppa.org/ Our Guest:Julie Dalton — Managing Director, Gulliver’s Theme Parks https://uk.linkedin.com/in/julie-dalton-636084166https://www.gulliversworldresort.co.uk/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your guest host is Laura Baxter. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits:Written by Laura...

From the Big Top to the Seafront: A Lifetime on the Same Patch of Sand with Gary Smart

Sep 22, 2026 34 min

In this episode of Skip the Queue, Laura Baxter is joined by Gary Smart, chairman of Harbour Park in Littlehampton and a man who has spent his entire working life in this industry. The park opened in 1932, built by Billy Butlin on the site of an old fort and windmill. In 1977 it was bought by the Billy Smart circus family, and in 1994 Gary led the redevelopment that turned Smart's Amusement Park into the Harbour Park we know today - sat right on the beach, next to a working harbour, and free to walk into. Gary has served the wider industry through BALPPA and IAAPA, and was awarded the British Empire Medal for services to leisure parks and tourism. His sons now run the park day to day. This year he also received BALPPA’s Lifetime Membership Award. They talk about what's changed across four decades, what stubbornly hasn't, and what it takes for a small independent seaside park to still be standing. This episode is part of our mini-series marking 90 years of BALPPA, looking at the people and businesses shaping the UK attractions industry. Show references: Our Guest Host in partnership with BALPPA: Laura Baxter - Founder of YourCMO https://www.linkedin.com/in/laura-baxter-4a756466/ BALPPA - https://www.balppa.org/ Our Guest: Gary Smart — Chairman, Harbour Park https://uk.linkedin.com/in/gary-smart-7413b121https://www.harbourpark.com/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your guest host is Laura Baxter. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits:Written by Laura Baxter (YourCMO)Edited by Steve FollandProduced by Emily Burrows and Sami Entwistle (Pla...

Sustaining a Family Attraction on a Small Budget with Debs Griffin

Sep 22, 2026 37 min

In this special episode of Skip the Queue, Laura Baxter is joined by our guest, Debs Griffin, Director of Sundown Adventureland in Rampton, Nottinghamshire. This year, BALPPA turns 90. Our guest today runs a park that turns 58. Between them, that’s close to a century and a half of British attractions, and neither got there by accident. Debs Griffin is a director of Sundown Adventureland, the theme park for the under-tens. It started in 1968 in her grandparents’ back garden with a donkey and a monkey called Coco. Today, it spans sixty acres, with rides and a holiday village, and is still owned and run by the same family. Debs, welcome back to Skip the Queue. You heard Debs on the show earlier this year with Andy, where she told the story of how Sundown grew. There’s no need to tell that story twice. Instead, today’s conversation looks at the harder question, and one that doesn’t get asked often enough: not how you grew, but how you’ve kept going. Fifty-eight years, the same family, no outside money. So let’s start there. This episode is part of Skip the Queue’s mini-series celebrating 90 years of BALPPA, looking at the people and businesses shaping the UK attractions industry. Show references: Our Guest Host; in partnership with BALPPA: Laura Baxter - Founder of YourCMO https://www.linkedin.com/in/laura-baxter-4a756466/ BALPPA - https://www.balppa.org/ Our Guest: Debs Griffin -Director of Sundown Adventureland https://sundownadventureland.co.uk/https://www.linkedin.com/in/debora-griffin-924161120/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your guest host is Laura Baxter. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps...

Ninety Years of British Attractions: Paul Kelly on BALPPA’s Past, Present and Next 90

Sep 22, 2026 28 min

To celebrate 90 years of BALPPA, Andy Povey and Laura Baxter are joined by Paul Kelly, Chief Executive of BALPPA, for a look at the organisation’s history, its role in the attractions industry today and what the next 90 years could look like. With more than 30 years working across the attractions sector and at the helm of BALPPA since 2012, Paul has a unique view of an industry that has changed dramatically and of the people and businesses that have helped shape it. In this episode, Paul takes us back to BALPPA’s beginnings in 1936, exploring why the association was formed and how the attractions industry has evolved since then. He shares some of the achievements and behind-the-scenes work BALPPA has been involved in, much of which visitors and even some members may never see. They also explore what BALPPA means to its members today, from lobbying government and representing the industry to perhaps its most important role: bringing operators together and creating a community where they can share knowledge, challenges and ideas. Looking ahead, Paul discusses the issues facing attractions today, what the next generation of operators needs from the association and why he believes there are exciting opportunities ahead for the UK attractions industry. This episode is part of Skip the Queue’s mini-series celebrating 90 years of BALPPA, looking at the people and businesses shaping the UK attractions industry. Show references: Paul Kelly - Chief Executive at British Association of Leisure Parks Piers and Attractions (BALPPA) https://www.balppa.org/https://www.linkedin.com/in/paul-kelly-2714a922/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your hosts are Andy Povey and Laura Baxter. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our websit...

BALPPA at 90: The Stories Behind the Attractions

Sep 22, 2026 11 min

For the next few weeks, we’re teaming up with BALPPA to celebrate a very special milestone - 90 years of the British Association of Leisure Parks, Piers and Attractions. To mark the occasion, we’re going behind the scenes with some of the people who have helped shape the UK attractions industry, hearing their stories, exploring how the sector has evolved and looking at what the future might hold. Andy is joined by co-host for the series, Laura Baxter, as we chat to the people behind some of the UK’s best-known attractions. Across the series, we’ll be joined by:Marc Miller — Managing Director, Stockvale Group / Adventure Island https://uk.linkedin.com/in/marc-miller-9a515121https://adventureisland.co.uk/Gary Smart — Chairman, Harbour Park https://uk.linkedin.com/in/gary-smart-7413b121https://www.harbourpark.com/Julie Dalton — Managing Director, Gulliver’s Theme Parks https://uk.linkedin.com/in/julie-dalton-636084166https://www.gulliversworldresort.co.uk/Eddie Kemsley — Senior Executive / Director, Dreamland Margate https://uk.linkedin.com/in/eddie-kemsley-59926110https://www.dreamland.co.uk/Anna Warnecke — CEO, Kynren https://www.linkedin.com/company/kynren/https://kynren.com/Richard Mancey — Managing Director, Paultons Park https://paultonspark.co.uk/Debs Griffin — Director, Sundown Adventureland https://www.linkedin.com/in/debora-griffin-924161120/ https://sundownadventureland.co.uk/Cassie Poland — Managing Director, Drusillas Park https://www.drusillas.co.uk/We’ll also be joined by Paul Kelly, Chief Executive Officer of BALPPA, for a look back at the organisation’s 90-year history and a conversation about its role in supporting the industry and what lies ahead. Expect stories from behind the scenes, memories from across the industry, insights into how attractions have changed and a look at where the sector is heading next. Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions....

What Makes a Great Attraction? The Winners Have Their Say

Sep 11, 2026 18 min

In this special episode of Skip the Queue, Andy Povey is back in Blackpool for the UK Theme Park Awards, speaking to some of the people and businesses recognised for delivering some of the best work in the UK attractions industry. But this episode isn’t just about celebrating the winners. Andy explores what it actually takes to create a great attraction and a memorable visitor experience, asking the people at the heart of the industry what they think makes the difference. From storytelling and guest experience to technology, people, innovation and the small details visitors remember, Andy gets the winners’ perspectives on what’s working, what could be better and where the industry should be looking next. If you want to know what the best in the business think makes a great attraction, this is the episode for you. Listen now and hear directly from the winners of the UK Theme Park Awards. Show references: UK Theme Park Awards 2026 - https://www.ukthemeparkawards.com/ UK Theme Park Awards 2026 – Interviewees Courtney Baker - Pleasurewood HillsAward: 🏆 Theme Park of the Year – Under 1m Visitors Howard Ebison - Alton Towers Resort / Merlin EntertainmentsAward: 🏆 Alton Towers won 9 awards, including Gold for Best Landscaped Theme Park and Gold for Best Brand Activation – Minecraft: Meet the Mobs https://uk.linkedin.com/in/howard-ebisonDaisy Shirley, Digital Marketing Executive - Crealy Theme Park & ResortAward: 🏆 Crealy won 5 awards, including Gold for Best Theme Park for Toddlers – Sooty Land https://uk.linkedin.com/in/daisy-shirley-240138115Jodie Hodgkins, Sales & Marketing Manager - Crealy Theme Park & ResortAward: 🏆 Crealy won 5 awards, including Gold for Best Theme Park for Toddlers – Sooty Land https://uk.linkedin.com/in/jodie-hodgkins-44499a70Rupert Viney - Merlin EntertainmentsRepresenting: LEGOLAND Windsor, Thorpe Park and Chessington World of AdventuresAwards: 🏆 LEGOLAND – 6 awards; Thorpe Park – 4 awards; Chessington – 3 awards https://uk.linke...

UK Theme Park Awards 2026 Special: The Future of UK Theme Parks: What’s Coming Next?

Sep 8, 2026 20 min

This week, we’re bringing you a couple of very special episodes of Skip the Queue. We’re at the UK Theme Park Awards in Blackpool, celebrating some of the very best people, businesses and experiences in the attractions industry. But before we get to the awards themselves, we wanted to ask a slightly different question: What happens next? We’re finding out, straight from some of the best people in the industry, what guests are expecting from theme parks and attractions, where the industry is investing, what role technology will play, and what the people working in attractions think the next big change will be. Follow along for Part One, and stay tuned for Part Two, dropping Friday 11th September, when we’ll be speaking to the winners, getting their reactions and asking them what they think it takes to create a great attraction. Topics DiscussedThe future of UK theme parks and attractionsIndustry growth, investment and new theme parks opening in the UKChanging guest expectations and visitor experiencesThe impact of extreme summer weather and the need for indoor attractionsInnovation in ride design, including family-friendly and interactive experiencesCreativity and innovation in attraction development amid financial pressuresMarketing videos, photography and behind-the-scenes social media contentRecognising the teams and creative talent behind successful attractionsFamily traditions, storytelling and creating memorable seasonal experiencesThe economic impact of attractions on local businesses and communitiesTaxation, government support and financial challenges facing attraction operatorsOpportunities for international ride manufacturers in the UK marketThe role of industry awards in celebrating achievements and inspiring future developmentsUpcoming attractions, launches and innovations shaping the next five years Show references: UK Theme Park Awards 2026 - https://www.ukthemeparkawards.com/ GuestsDebs Griffin - Sundown Adventureland https://www.linkedin.co...

Are suppliers the backbone of the industry? with Stephen Reid

Aug 12, 2026 40 min

Andy Povey is joined by Stephen Reid, Director of Attraction Brand Consultants, to discuss whether suppliers are the backbone of the attractions industry. They explore operator-supplier relationships, innovation, AI, visitor expectations, human connection, and the future challenges facing museums, theme parks, zoos, and family attractions. Topics Discussed Are suppliers the backbone of the attractions industry? Operator vs supplier perspectives Building trust and long-term relationships Innovation through collaboration Trade associations and industry culture Why networking matters Learning across different attraction sectors Transferable ideas between museums, zoos, and theme parks The role of suppliers in problem solving Rising operating costs for attractions Competition for guests' time and money Managing visitor expectations Queueing and guest flow challenges AI and platform integration The future of ticketing and operations Technology vs storytelling Why immersive is often overused Human interaction in visitor experiences Theatre and live performance in attractions Lessons from farm attractions and seasonal events The importance of owner-operated attractions Guest reviews and personal service Innovation at the granular level The Sphere in Las Vegas Freedom to fail and experiment Practical advice for attraction operators Show references: Stephen Reid - Director of Attraction Brand Consultants https://www.kayelliott.co.uk/ https://www.linkedin.com/in/stephen-reid-37723010/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your guest host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review,...

How Queer Britain Tripled Visitor Donations Through Pay What You Can with Andrew Given

Jul 29, 2026 32 min

How can museums increase revenue without charging mandatory admission? Andy Povey is joined by Andrew Given, CEO of Queer Britain, who shares how Queer Britain's Pay What You Can model generated more than three times the previous donation income while making the museum more accessible to visitors. The discussion covers fundraising strategies, donor psychology, visitor data, inclusive storytelling, partnerships, and why cultural organisations should embrace experimentation and innovation. Topics Discussed The founding story of Queer Britain Building the UK's national LGBTQ+ museum Operating without government funding Diversifying museum income streams Pay What You Can admission strategy Tripling visitor donations through voluntary giving Donor psychology and visitor behavior Making museums more accessible Collecting visitor data through online bookings Using visitor insights to improve experiences Community engagement and volunteer programs LGBTQ+ history and cultural preservation Museum storytelling and exhibitions Partnerships with major cultural institutions Innovation in museums and visitor attractions Lessons for nonprofit fundraising Sustainable museum business models Improving the visitor journey Simplifying online ticket booking The future of museum innovation Show references: Andrew Given - Chief Executive at Queer Britain Museum https://queerbritain.org.uk/ https://www.linkedin.com/company/queer-britain/ https://www.linkedin.com/in/awtgiven/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your guest host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find u...

What Makes an Award-Winning Theme Park? With Lawrence Roots

Jul 22, 2026 26 min

Andy Povey is joined by Lawrence Roots to discuss the UK Theme Park Awards, industry trends, and his Guinness World Record challenge to visit every nominated UK theme park. Plus, Josh Haywood from Crealy shares his excitement for this year's awards and the park's latest developments. Topics Discussed The growth and purpose of Theme Park Network How the UK Theme Park Awards recognise excellence New award categories introduced for 2026 Lawrence Roots' Guinness World Record challenge Visiting all 37 nominated UK theme parks in 15 days Trends shaping the UK theme park industry Brand activations and IP partnerships The importance of presentation standards and landscaping Why staff are the key to exceptional guest experiences Theme Park Personality, Rising Star and Outstanding Achievement awards The value of public voting Continuous investment in attractions and guest experiences Josh Haywood on Crealy's new attractions for 2026 Josh Haywood's Theme Park Personality nomination Behind the scenes at the start of Lawrence's record-breaking journey Show references: Lawrence Roots, Founder of UK Theme Park Awards https://www.ukthemeparkawards.com/ https://www.linkedin.com/showcase/ukthemeparkawards/ https://www.linkedin.com/in/lawrence-roots/ Theme Park Awards: How They Work and Why You Should Care - Lawrence Roots https://skipthequeue.fm/episodes/lawrence-roots Josh Haywood - Board Director of Crealy Theme Park Resort https://www.crealy.co.uk/ https://www.linkedin.com/in/josh-haywood-68463630/ Voting in the 2026 UK Theme Park Awards is now open from the 20th July until the 28th August 2026. Register now to vote. https://www.ukthemeparkawards.com/register Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your guest host is Andy Povey. If you like what you hear, you can subscribe on Apple P...

The UK VAT Cut for Attractions: Pass Savings to Guests or Invest in Growth? with Clive Morris

Jul 15, 2026 45 min

In this episode of Skip the Queue, Andy Povey is joined by Clive Morris, founder of CCM Consulting, to explore the financial realities facing visitor attractions. They discuss the recent UK VAT changes, why collecting the right operational and financial data matters, and how attractions can strengthen the case for future VAT reform. Clive also shares practical advice on connecting finance with day-to-day operations to support better business decisions. Topics Discussed The recent VAT changes affecting UK visitor attractions Why finance and operations should work more closely together The importance of collecting accurate visitor and revenue data Building the case for future VAT reform Using financial insights to improve operational decisions Common financial challenges facing attractions Practical advice for attraction leaders and finance teams How better reporting supports long-term business growth Show references: Clive Morris - founder of CCM Consulting https://cmm-consulting.co.uk/ https://www.linkedin.com/in/clive-morris/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits: Written by Sami Entwisle Edited by Steve Folland Produced by Emily Burrows and Sami Entwisle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audie...

Boost your bottom line: Understanding Dynamic Pricing with Adriaan van der Hek

Jul 8, 2026 34 min

Dynamic pricing can be one of the most powerful tools available to visitor attractions but only when it's used well. Andy Povey is joined by pricing expert Adriaan Van Der Hek to discuss the practical realities of dynamic pricing, how it benefits both attractions and visitors, and why getting your pricing strategy right can drive higher revenue, better attendance and happier guests. Topics Discussed What dynamic pricing really means for visitor attractions The evolution of dynamic pricing over the past two decades Balancing revenue optimisation with guest satisfaction Using demand forecasting to influence ticket pricing Common misconceptions about dynamic pricing How attractions can introduce dynamic pricing successfully The role of technology and online booking platforms Managing peak and off-peak demand Pricing strategies for different attraction types Using data to make smarter commercial decisions Encouraging advance bookings through pricing Practical advice for attractions considering dynamic pricing Show references: Adriaan van der Hek - COO of HomeBuddy - AI, SaaS, Data, Tech, Advertising, Dynamic Pricing, Operations, E-Commerce, Lead Generation https://contractor.homebuddy.com/ https://www.linkedin.com/company/homebuddycom/ https://www.linkedin.com/in/ajvdhek/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits: Written by Sami Entwisle Edited by Steve Folland Produced by Emily Burrows and Sami Entwisle (Plaster) Download The Visitor Attractions Website Survey Report - https:/...

Creating Tomorrow's Attractions: Inside Three Major 2026 Launches - Lawrence Mancey, James Cox, Hogne Høstmælingen and Guest Host Owen Ralph

Jul 1, 2026 34 min

In this Summer Special of Skip the Queue, guest host and attractions industry journalist Owen Ralph is joined by three theme park operators for a closer look at their new offerings for 2026. Lawrence Mancey discusses Paultons Park’s £12 million themed area Valgard, the largest ever investment at the UK park, also home to Peppa Pig World. He explains how the viking theme was a ‘no-brainer’, why the family-run park likes creating its own IP, and also tells us about Paultons’ embryonic holiday park plans. Blackpool Pleasure Beach’s James Cox highlights the famous park’s new £8.7 million Aviktas thrill ride and its long-running Hot Ice show. He also explains how the team is trying to revitalise neglected areas of the seaside site and why its operating season is longer than most other British parks. Finally, Hogne Høstmælingen from Hunderfossen in Norway – celebrating its 40th anniversary this season – tell us about the Lillehammer park’s troll roots and much more. We hear how an IP first introduced in 2014 has spawned three attractions including a rollercoaster, Thea Award-winning simulator experience and the new dark ride Rally Flåklypa. Topics Discussed Developing a new themed area Working with intellectual properties Increasing Paultons’ appeal to older kids The flexibility of lodge accommodation Vs a hotel Choosing a new thrill and where to site it Revitalising a forgotten corner of Blackpool Pleasure Beach How an eye-catching ride can be an ‘attraction’ even to those that don’t ride it Live entertainment and its role in broadening a park’s offering Squeezing a dark ride into a remarkably small building How Hunderfossen invested in a movie to extend an IP’s life A unique troll-themed dining experience An enchanting winter park offer Show references: Guest host: Owen Ralph International Editor, Kirmes & Park International Regular contributor, Blooloop/World’s Fair www.kirmesparkrevue.de www.wordsandattractions.com https://www.linkedin...

Inside Arcade Arena: Building the World’s New Live Gaming Experience - Matt Stubbs

Jun 24, 2026 37 min

In this episode, Matt Stubbs, Creative Director at Little Lion Entertainment, shares insights into the innovative world of immersive entertainment, from the origins of the Crystal Maze to the cutting-edge Arcade Arena concept. Discover how technology, storytelling, and experiential design are shaping the future of location-based entertainment. Topics Discussed The evolution of immersive experiences from theatre to tech-driven attractions The concept and development of Arcade Arena as a new entertainment category The integration of gaming, live performance, and technology Designing scalable and repeatable experiences like Pac-Man and Chaos Carts The importance of human interaction and storytelling in immersive entertainment Future trends in location-based entertainment and destination experiences The role of innovation, testing, and iteration in attraction development Balancing nostalgia with new technology to create engaging experiences Show references: Matt Stubbs - Director of Creative at Little Lion Entertainment https://littlelionentertainment.com/ https://www.linkedin.com/company/little-lion-entertainment-limited/ https://www.linkedin.com/in/matt-stubbs-8869161b0/ Arcade Arena opening in September https://www.rli.uk.com/little-lion-entertainment-unveils-arcade-arena/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attrac...

Universal Is Coming: What Does It Mean for the Future of UK Attractions? - Duncan Phillips

Jun 17, 2026 42 min

In this episode, Andy Povey is joined by Duncan Phillips, Founder and Managing Director of DP Leisure and DP Associates, the team behind 360 Play. They discuss the potential impact of Universal's proposed UK resort, the opportunities it could create for attractions, and how operators can adapt to changing guest expectations. Duncan shares his thoughts on destination thinking, collaboration, competition, and the priorities attractions should focus on over the next five years. Topics Discussed Universal's proposed UK destination resort and its potential impact How major attractions influence regional tourism Opportunities for existing attractions to benefit from increased visitor numbers The role of destination resorts in shaping visitor behaviour Collaboration versus competition within the attractions sector Lessons from international theme park destinations The importance of differentiation and unique experiences How family attractions can position themselves for future growth Infrastructure, accommodation, and wider economic impacts What operators should be doing now to prepare Show references: Duncan Phillips, Founder and Managing Director of DP Leisure and DP Associates https://www.dpassociates.uk.com/ https://360play.co.uk/ https://www.linkedin.com/in/duncan-phillips-7b8962112/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor...

The Weather Forecast Debate Every Attraction Is Talking About - Rob Comley and Simon Townsend with Guest Host, Olly Reed

Jun 3, 2026 30 min

In this episode of Skip the Queue, guest host Olly Reed from Navigate is joined by Rob Comley of Chester Zoo and Simon Townsend of the Eden Project to discuss the growing impact of weather forecasting apps on visitor attractions. They discuss how simple weather icons can influence consumer behaviour, with misleading rain forecasts causing significant drops in attendance even when poor weather never materialises. Rob shares the story behind Chester Zoo's campaign calling for improvements to how weather forecasts are displayed, a movement now supported by more than 100 attractions and businesses across the UK. They discuss changing visitor behaviour, the importance of value for money, the rise of last-minute booking habits, and the role weather perception plays in decision-making. The episode also looks ahead to the campaign's upcoming discussions with the Met Office and highlights exciting developments at Chester Zoo and the Eden Project. Topics Discussed The impact of weather app icons on visitor attraction attendance How weather perception influences consumer decision-making Chester Zoo's campaign for improved weather forecast presentation The economic impact of inaccurate weather perceptions on attractions Industry support from attractions, farm shops, events, and hospitality businesses Visitor behaviour changes and the rise of last-minute bookings The relationship between weather forecasts and value for money expectations Differences in how weather affects Chester Zoo and the Eden Project The role of the Met Office and discussions around forecast communication Alternative weather forecasting models used in Europe The importance of accurate communication rather than challenging weather science How attractions adapt to changing weather patterns and climate conditions Future plans for the weather forecast campaign New developments at Chester Zoo including Heart of Africa and The Reserve lodges The Eden Project's 25th anniversary celebrations and Ed...

How Visitor Attractions Can Balance Technology and Human Interaction - Bala McAlinn

May 27, 2026 40 min

In this episode of Skip the Queue, Andy Povey is joined by Bala McAlinn, Managing Director Complete Works to discuss how visitor attractions can balance technology with authentic human interaction. Bala shares how storytelling, performance techniques and well-trained frontline teams can transform guest experiences, increase revenue and encourage repeat visits, while exploring why technology should support human connection rather than replace it. Topics Discussed Balancing technology and human interaction in attractions Why storytelling improves guest experiences Using theatrical techniques in visitor attractions Training frontline teams to create memorable interactions How live experiences increase revenue and repeat visits The importance of authentic human connection Christmas and Halloween event production for attractions Creating immersive shows and seasonal experiences Why attractions should invest in people as well as technology The role of confidence and communication in guest engagement How attractions can improve experiences without major budgets Using staff feedback to improve visitor experiences The growing importance of experiential entertainment Networking and collaboration within the attractions industry Why events and live experiences encourage repeat visitation Show references: Bala McAlinn - Managing Director Complete Works www.complete-works.co.uk https://www.linkedin.com/company/completeworks/ https://www.linkedin.com/in/bala-mcalinn-05406683/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your guest host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others...

Theme Park Awards: How They Work and Why You Should Care - Lawrence Roots

May 20, 2026 30 min

Andy Povey is joined by Lawrence Roots to explore the growing importance of the UK Theme Park Awards and why they matter to operators across the visitor attraction industry. Lawrence shares how the awards recognise excellence across parks of all sizes, combine expert judging with public voting, and help raise standards across the sector. They also talk about the emerging trends in the UK theme park industry, the value of consistency and creativity, and practical advice for operators looking to create award-winning guest experiences. Topics Discussed The origins and evolution of the UK Theme Park Awards How public voting and expert judging combine to decide winners Why awards matter for marketing, recognition and team motivation The role of creativity, consistency and guest experience in judging New award categories, including Rising Star and Outstanding Achievement Trends shaping the UK theme park industry in 2026 Major upcoming projects and investments across UK parks Why smaller operators can compete alongside major brands The importance of understanding audience needs Practical ways attractions can improve experiences without large budgets Why investing in people is as important as investing in attraction Show references: Lawrence Roots, Founder of UK Theme Park Awards https://www.ukthemeparkawards.com/ https://www.linkedin.com/showcase/ukthemeparkawards/ https://www.linkedin.com/in/lawrence-roots/ Nominations for the UK Theme Park Awards 2026 are now open. Register to make nominations and vote in the UK Theme Park Awards. https://www.ukthemeparkawards.com/register Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your guest host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website Skip...

How is AI starting to play a role in visitor attractions - Dominique Bouchard

May 13, 2026 52 min

In this episode of Skip the Queue, Andy Povey is joined by Dominique Bouchard, Heritage and Engagement Director at Leeds Castle and incoming Creative Director at the Shakespeare Birthplace Trust, to explore how artificial intelligence is transforming heritage storytelling. They discuss the creation of the world’s first interactive historical AI avatar, how Leeds Castle brought Queen Eleanor of Castile to life, and what this innovation means for the future of visitor engagement across heritage attractions. Topics Discussed: How artificial intelligence is reshaping heritage storytelling The creation of Leeds Castle’s interactive Queen Eleanor of Castile AI avatar Balancing historical accuracy with AI driven visitor interaction The design and development process behind the world first historical avatar Using AI to create personalised visitor experiences Audience reactions to experimental heritage technology Ethical considerations of AI in museums and heritage sites How AI can support interpretation and visitor engagement The challenges of introducing emerging technology in heritage settings Blending creative storytelling with digital innovation Practical advice for attractions exploring AI adoption The future of AI within museums and heritage organisations Dominique Bouchard’s upcoming move to the Shakespeare Birthplace Trust The potential for future AI driven heritage experience Show references: Dr Dominique Bouchard, Heritage and Engagement Director at Leeds Castle. Soon-to-be Creative Director at the Shakespeare Birthplace Trust. https://www.shakespeare.org.uk/about-us/news-media/press-releases/leading-uk-museum-appoints-its-first-creative-director/ Pilgrimage of Love: Eleanor of Castile https://www.leeds-castle.com/ https://www.leeds-castle.com/events/pilgrimage-of-love-eleanor-of-castile/ https://youtu.be/U29H_PHrh14?si=NDbHAwR0CTTIuApY Museum and Heritage show at Olympia London, Theatre 3 at 2:15 on Wednesday 13th May, 2026 http...

Climate Action in Attractions: What’s Holding the Industry Back? - Vero Celis and Marie Rayner with Ruth Read

May 6, 2026 41 min

In this Skip the Queue podcast episode, our guest host Ruth Read, Director of blooloop and greenloop, is joined by Vero Celis, CEO and Founder of Valumia and Sustainability Advisor at Skutek Consulting, and Marie Rayner, Director of Project Development and Sustainability Lead at Storyland Studios, to discuss sustainability in the attractions industry, focusing on practical climate action, key risks, and how small, data-driven steps can create meaningful progress. Topics Discussed: what sustainability and climate action mean for attractions how to get started using existing data and simple steps integrating sustainability into storytelling and guest experience designing attractions with biodiversity and long term impact in mind attractions as spaces to test and showcase sustainable innovation risks of not acting including climate impacts and infrastructure challenges supply chain risks and ESG considerations growing guest expectations around sustainability practical operational improvements and quick wins barriers to progress including cost, alignment, and lack of clarity circular design and reducing waste across projects engaging and educating guests through visible sustainability efforts Show references: Guest Host: Ruth Read, Director at blooloop, the go-to source for attractions news and its sustainability platform greenloop. https://blooloop.com/ https://www.linkedin.com/company/blooloop/about/ https://www.linkedin.com/in/ruthread/ Join the greenloop newsletter. https://mailchi.mp/blooloop.com/greenloops-reasons-to-be-cheerful Veronica Celis Vergara, CEO and founder of Valumia and Sustainability Advisor at Skutek Consulting https://skutek-consulting.de/ https://www.valumia.com/ https://www.linkedin.com/in/veronica-celis-vergara/ Marie Rayner, Director of Project Development and Sustainability Lead at Storyland Studios https://www.storylandstudios.com/ https://www.linkedin.com/company/storyland-studios/about/ https://...

The Future of Experiences: What Guests Expect Now (and What Comes Next) - Andy Zimmerman

Apr 29, 2026 42 min

Andy Povey is joined by Andy Zimmerman, CEO of Journey, the global design and innovation agency behind some of the world's most innovative immersive experiences. Andy shares how Journey blends storytelling, technology, and multidisciplinary creativity to transform everything from theme parks and observation decks to healthcare and live entertainment. They discuss the shift from digital to real-world experiences, the importance of designing every touchpoint in the guest journey, and why the most memorable moments often happen before the main event even begins. Topics Discussed How Journey creates world-class immersive experiences across multiple industries Why storytelling is the foundation of every successful project Designing experiences beyond entertainment, including healthcare and hospitality The transformation of the Empire State Building visitor experience Lessons from Disney's MagicBand and pre-arrival guest engagement The growing demand for real-life, technology-enabled experiences How Journey combines diverse creative disciplines under one roof The future of immersive experiences and opportunities with influencer-led attractions Why every part of the guest journey, including queues, matters The shift from the experience economy to the transformation economy Show references: Andy Zimmerman, CEO of Journey https://journey.world/ https://www.linkedin.com/company/journeydotworld/ https://www.linkedin.com/in/andrewzimmerman1/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn....

What Three Generations of Women Can Teach Us About Running a Theme Park - Debs Griffin

Apr 22, 2026 32 min

Andy Povey is joined by Debs Griffin, Director of Sundown Adventureland, to explore a family-run theme park shaped by three generations of women. The conversation covers its growth into a leading destination for young families, alongside insights on expansion, operations, and maintaining a clear focus on imaginative play for children under 10. Topics Discussed Origins and growth of Sundown Adventureland Three generations of female leadership Expansion into rides, play areas, and accommodation Challenges in staffing and operations Importance of hands-on leadership Focus on under 10s and free play experiences Balancing growth while maintaining family values Show references: Debs Griffin, Director of Sundown Adventureland https://sundownadventureland.co.uk/ https://www.linkedin.com/company/sundown-adventureland/ https://www.linkedin.com/in/debora-griffin-924161120/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here

From Zoo to Conservation Experience: Reinventing a 200-Year-Old Institution-Matthew Philpott

Apr 15, 2026 59 min

In this episode, Andy Povey is joined by Matthew Philpott, Head of Marketing at Bristol Zoological Society to discuss the transformation of Bristol Zoological Society and the move from Bristol Zoo Gardens to the larger, conservation focused Bristol Zoo Project. They explore how the new site prioritises animal welfare through natural habitats, the challenges of relocating animals including gorillas, and the creation of immersive environments like the African Forest. The episode also touches on changing visitor expectations and the evolving role of zoos in global conservation. Key Topics Discussed Transformation from city zoo to large scale conservation site Closure and legacy of Bristol Zoo Gardens Vision behind Bristol Zoo Project and modern zoo design Animal welfare and natural habitat creation Relocation of animals and logistical challenges Gorilla troop move and preparation process Design and features of African Forest habitat Multi species environments and enrichment Balancing visitor expectations with new experiences Branding and retaining the Bristol Zoo name Conservation breeding programmes and global collaboration Role of zoos in wildlife conservation Visitor engagement through immersive design and play Data driven decision making in attractions Industry trends and future zoo regulations Education and inspiring conservation action Show references: Matthew Philpott, Head of Marketing at Bristol Zoological Society https://bristolzoo.org.uk/ https://www.linkedin.com/company/bristol-zoo-project/ https://www.linkedin.com/in/matthew-p-b82395b3/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've...

What happens when museums stop giving answers and start asking questions instead - Donna Speed

Mar 25, 2026 33 min

In this episode of Skip the Queue, Andy Povey is joined by Donna Speed, CEO of We The Curious, to explore how curiosity can transform visitor experiences. Following major challenges, including COVID-19 and a devastating fire in 2022, the organisation rebuilt with a strong community-first approach, taking science directly to people through outreach while the venue was closed. The conversation focuses on a shift from traditional, answer-led exhibitions to question-led experiences, highlighted by the “Project What If” exhibition built from over 20,000 public questions. Donna shares how co-creation, inclusivity, and audience-led design are reshaping engagement, and how attractions can balance education and entertainment, remain relevant, and inspire curiosity in new ways. Key Topics Discussed Designing visitor experiences around curiosity rather than content The transformation and rebrand of We The Curious Community-led decision making and co-creation Recovery and resilience after the 2022 fire Outreach strategies during closure and post-pandemic recovery Project What If and question-led exhibition design Differences between interactive science centres and traditional museums Inclusion and representation in science and learning spaces The role of curiosity in lifelong learning Balancing entertainment and education in attractions Building trust and relevance with audiences Collaboration across the attractions and museum sector The evolving role of museums in society Leadership through crisis and change Inspiring future generations through engagement and accessibility Show references: Donna Speed - CEO of We The Curious https://wethecurious.org/ https://www.linkedin.com/in/donna-speed-15252916/ https://www.wethecurious.org/news-blog/we-curious-reopening-project-what-if Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanis...

Dark Universe at Epic Universe: Design Secrets from Universal Creative and Framestore - Greg Hall and Max MacEwan

Mar 18, 2026 48 min

In this episode of Skip the Queue, Andy Povey speaks with Greg Hall from Universal Creative and Max MacEwan from Framestore about the creation of Dark Universe at Universal Epic Universe. Inspired by the legacy of Universal Monsters, they explore how storytelling, technology, and psychology come together to create a thrilling yet re-rideable attraction. The conversation highlights the importance of anticipation, immersive queue design, creative collaboration, and balancing innovation with guest experience. Key Topics Discussed Creating Dark Universe at Universal Epic Universe Reimagining Universal Monsters for a modern audience Designing immersive queues and building anticipation Balancing storytelling with new technology Collaboration between Universal Creative and Framestore Using cinema techniques in attraction design Guest psychology and re-rideable thrill experiences The role of experimentation and creative risk in theme park design Maximilian Guy McNair MacEwan, Head of Strategic Partnerships - Immersive of Framestore https://www.framestore.com/ https://www.linkedin.com/in/maximilian-guy-mcnair-macewan-64809824/ Gregory Hall, Assistant Director, Creative Design of Universal Creative https://linktr.ee/universalcreative https://www.linkedin.com/in/gprodigy/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey...

Why neuroinclusion needs to be top of mind for themed attractions - with Robbie Jones

Mar 11, 2026 34 min

In this episode of Skip the Queue, host Andy Povey is joined by Robbie Jones from Katapult to discuss how guest insights and psychology shape the design of modern visitor attractions. Robbie shares how Katapult works with IPs, theme parks and destinations to create experiences that focus on guest behaviour, emotions and expectations. The conversation centres on a groundbreaking four-year research project with University of Birmingham and Drayton Manor Resort exploring how attractions can better support neurodivergent guests. The project aims to develop a global blueprint for neuroinclusive design that improves accessibility while maintaining exciting and immersive experiences. Key Topics Discussed: Insights-led design in themed attractions Neurodiversity and inclusion in theme parks A four-year research project with the University of Birmingham and Drayton Manor Breaking misconceptions around sensory experiences and neurodivergence Personalisation and guest autonomy in attractions Reducing friction in queues and guest journeys The role of analogue, interactive experiences in museums and parks The commercial and social impact of inclusive attraction design Show References: Robbie Jones, Insights Director at Katapult https://www.katapult.co.uk/ https://www.linkedin.com/in/mrrobbiejones/ https://blooloop.com/katapult-neuroinclusion-research/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching 'Skip the Queue' or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emil...

The Leaders Redefining the Visitor Attractions Industry - Emily Popovich, Rachael Hamilton, Ruth Read, Liz Sanchez Rasking & Claire Furnival

Mar 4, 2026 45 min

In this special International Women’s Day episode of Skip the Queue, guest host Claire Furnival brings together four leaders from across the global visitor attractions industry to discuss progress, challenges and what comes next. Joining Claire are Emily Popovich of KMI International, Rachael Hamilton of Rise AV, Liz Sanchez Rasking of Looking Glass Strategies and Entertainment SHE-nanigans, and Ruth Read of blooloop. They share personal career journeys and discuss the ongoing barriers women face, including pay gaps, unconscious bias, burnout, safety at trade shows and confidence in leadership. The episode highlights practical initiatives driving change, such as mentoring programmes, representation in awards and panels, pay transparency advocacy and grassroots networking groups. The conversation reinforces the importance of community, allyship, visibility and self advocacy in accelerating equality across the sector, while recognising there is still work to do before women focused initiatives are no longer needed. Key Topics Discussed Career pathways in attractions, AV, media and themed entertainment Confidence gaps and self advocacy Burnout and workplace pressures Gender pay transparency Safety and inclusion at trade shows Mentoring and leadership development Representation on boards and industry awards The role of allyship Building safe and supportive networks Priorities for the next five years Show References: Claire Furnival, Client Success Manager of JP Showsystems & previously Head of Engineering of Merac http://www.jpshowsystems.com https://www.linkedin.com/in/claire-furnival-exec/ Emily Popovich, Director of Global Business Development of KMI International https://www.kmiintl.com/ https://www.linkedin.com/in/emilypopovich/ Rachael Hamilton, Managing Director of Rise AV https://www.rise-av.com/ https://www.iamrachael.co.uk/ https://www.linkedin.com/in/rachael-hamilton-836a5825/ Liz Sanchez Rasking, Founder | Direct...

Master Planning the Future: How to Build Visitor Attractions That Last - Ray Hole

Feb 25, 2026 50 min

In this episode of Skip the Queue, Andy Povey is joined by Ray Hole of Ray Hole Architects for a wide-ranging and thought-provoking conversation about strategy, storytelling and the true economics of experience design. Key Topics Discussed The “Camelot” collaboration model in attraction development Experience economy vs. pure economics Primacy and recency effects in guest psychology Designing the departure experience Turning operational cost into experiential value Storytelling through architecture Instagrammable design and generational behaviour Empathy in ticketing and security Integrating accommodation into attraction strategy Converting capex into revenue-generating experiences Show References: Ray Hole, Managing Director of Ray Hole Architects https://www.rayhole-architects.com/ https://www.linkedin.com/in/ray-hole-a6b7396/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here

Live at Cultural Enterprises Conference with Richard Paterson

Feb 18, 2026 30 min

In this live episode of Skip the Queue, recorded at the Association of Cultural Enterprises Conference, Andy Povey is joined by Richard Paterson, Chief Operating Officer at the Shakespeare Birthplace Trust, to explore the delicate balance between commercial performance and heritage protection. Richard shares practical, real-world strategies for running sustainable cultural attractions in a challenging post-Covid landscape from improving ticket yield to rethinking discount strategies. Key Topics Discussed:Post-Covid financial pressures on cultural attractions Increasing income yield without increasing footfallSimplifying ticket structures at the Shakespeare Birthplace TrustReducing and rationalising discountsEncouraging online booking vs on-the-door salesUsing ticketing data to test and track performanceRe-engaging local audiences within drive-time marketsGrowing repeat visitationCommunicating conservation impact to visitorsTurning restoration work into part of the experienceLeveraging cultural moments like Hamnet to refresh storytellingShow References: Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey Richard Paterson, Chief Operating Officer at the Shakespeare Birthplace Trust https://www.shakespeare.org.uk/https://www.linkedin.com/in/richardpaterson1/ Cultural Enterprises ConferenceBirmingham on 9-11 February 2026https://culturalenterprises.org.uk/conference/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyo...

From Brand to Belonging: Designing Experiences People Feel Connected to - Mark Lofthouse

Feb 11, 2026 39 min

In this episode of Skip the Queue, Andy Povey is joined by Mark Lofthouse, Creative Director and Business & Client Strategy Manager at RWS Global, a global entertainment company delivering experiences across attractions, live events and destination design. Mark shares his journey into the attractions industry, from starting out in haunted attractions as a teenager to leading creative strategy on IP-led experiences around the world. Andy and Mark talks about how brands and attractions can create meaningful emotional connections, why guest-first design is critical to commercial success, and how IP partnerships can help venues reach new audiences when done thoughtfully. The conversation also looks ahead to the future of immersive experiences, personalisation, and what regional and family attractions can learn from projects that are thriving today. Key Topics Discussed:Emotional connection as the core of great attractionsHow IP and brands can attract new audiencesWhy guest-first design matters more than visualsWhat makes IP partnerships succeed or failLessons for regional and family attractionsThe future of immersive and personalised experiences Show References: Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey Mark Lofthouse, Senior Manager, Business & Client Strategy at RWS Global https://www.rwsglobal.com/https://www.linkedin.com/in/markloftcd/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’...

How to Design Play Spaces That Drive Revenue and Repeat Visits - Simon Egan

Feb 4, 2026 41 min

In this episode of Skip the Queue, Andy Povey is joined by Simon Egan, Project Development Fellow at CAPCO, the creative studio behind some of the UK’s most immersive and story-led play environments. Simon shares his unexpected journey into the attractions industry, from co-creating the much-loved BeWILDerwood to founding CAPCO and championing play as a powerful driver of social connection, wellbeing, and commercial success. Andy and Simon explore why play matters more than ever in a screen-dominated world, how storytelling can transform visitor experiences, and what attractions can learn from farm parks, schools, and international projects. Key Topics Discussed:Simon’s route into the attractions industryThe creation and success of BeWILDerwoodWhy story and narrative are critical to play designGetting children (and parents) playing again outdoorsThe impact of play on wellbeing, inclusion, and social skillsDesigning for dwell time, food spend, and revenue growthLessons from farm parks in the UK and North AmericaWhy play is becoming just as important for adultsCAPCO’s Royal Warrant and future projects Show References: Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey Simon Egan - Project Development Fella at CAP.CO (Creating Adventurous Places Ltd) https://www.wearecapco.comhttps://www.linkedin.com/in/simonpegan/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sammy Entwistle (Plaster), with Wenalyn Dionaldo (Skip the Queue HQ) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond th...

How to Improve Your Attraction’s Website in 2026: What the Latest Data Tells Us - Simon Jones and Steve Mills

Jan 28, 2026 40 min

In this episode of Skip the Queue, Andy Povey explores how visitor attractions can improve website performance in 2026 using insight from the 4th Visitor Attractions Website Survey. Andy is joined by two contributors to the report: Simon Jones, Managing Director at NavigateSteve Mills, Director at Decision HouseThey break down what visitors expect from attraction websites, how digital behaviour is changing, and where operators should focus to improve conversion, visibility and trust. Key Topics Discussed:AI search and how visitors are using it without realisingMobile-first design and poor mobile performanceWebsite speed and its impact on conversionVisitor confidence, risk and late booking behaviourPricing transparency and hidden feesFlexible ticketing and weather-driven decisionsReviews, social proof and AI-driven discoveryUsing first-party data more effectivelyThe rise of repeat visitors over first-time visits Show References: Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey Simon Jones - Managing Director of Navigate https://navigate.agency/https://www.linkedin.com/in/simontjones/ Steve Mills, Director at Decision House https://decisionhouse.co.uk/https://www.linkedin.com/in/steve-mills-0528661b/ Mentioned: Olly Reed of Navigate Agency: https://www.linkedin.com/in/olly-reed/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for build...

Burnout and Blue Monday: Why Wellness Matters in the Attractions Industry - Emma Newell

Jan 19, 2026 46 min

This special Monday release of Skip the Queue marks Blue Monday, often labelled the most depressing day of the year. But is Blue Monday real, or just clever marketing? Andy Povey is joined by Emma Newell, Chair of the TEA Wellness Council, to unpack the truth behind Blue Monday and explore a much bigger issue facing the attractions industry: burnout. Key Topics Covered: The truth about Blue MondayWhat burnout really looks likeThe Window of ToleranceWhy the attractions industry is uniquely challengingWhy burnout often feels “normal” in themed entertainmentSeasonal living and energy managementLeadership, boundaries and responsibilityThe role of the TEA Wellness Council Show References: Emma Newell, TEA Chair, and Strategy, Culture & Leadership Coach at Magnetic Moon Coaching https://www.teaconnect.org/https://magneticmooncoaching.com/https://www.linkedin.com/in/emma-newell-magneticmooncoachingltd/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here

Windsor Great Park Illuminated: Designing Experiences That Draw Guests Back Year After Year - Rob Paul and Kathryn Stafford

Dec 10, 2025 33 min

Step into the woods with us for a behind-the-scenes look at one of the UK’s most iconic winter light trails: Windsor Great Park Illuminated. In this episode of Skip the Queue, Paul Marden is joined on-site by Rob Paul, Design Director at LCI Productions, and Kathryn Stafford, Senior Events Manager at IMG Events, to discuss how this 2.2km light trail continues to evolve, surprise and delight hundreds of thousands of visitors each year. Rob and Kathryn reveal how they transform a natural woodland into a breathtaking immersive world — all while protecting wildlife and crafting stories that keep guests coming back year after year. You’ll discover: What’s new for the 2025 trailThe creative process behind reinventing the experience annuallyThe challenges of designing large-scale AV in a protected natural landscapeHow iconic Instagram moments are balanced with quieter storytellingBrand-new characters, narratives and festive surprisesTrends in repeat visitation and evolving guest expectations Show References: Windsor Great Park Illuminated https://www.windsorilluminated.com/tickets/ Rob Paul - Design Director, LCI Productions https://www.linkedin.com/company/lci-productions-ltd/https://www.linkedin.com/in/rob-paul-7a4ab417/ Kathryn Stafford - Senior Events Manager, IMG Events / PWR https://www.linkedin.com/company/img/https://www.linkedin.com/in/kathryn-stafford-7504241b/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Paul Marden. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-th...

Attraction Trends 2026 and insights from the TEA Global Experience Index - Melissa Oviedo, Martin Palicki and Edmond Chih

Dec 3, 2025 44 min

In this episode of Skip the Queue, Andy Povey is joined by Melissa Oviedo (TEA), Martin Palicki (InPark Magazine), and Ed Chih (ECA) to discuss the TEA Global Experience Index and trends shaping the attractions industry in 2026. Key Topics Covered: Overview of the TEA Global Experience Index and global attendance trendsShifts in guest expectations and evolving experiencesRise of immersive IP-driven experiencesImportance of reinvestment for long-term successStrategies to compete for guest attention and engagementRole of storytelling and brand integration in attractionsGrowth of cruise lines and location-based entertainmentInsights for operators, developers, designers, and storytellers Show References: Download the TEA Global Experience Index™ Report: https://www.teaconnect.org/tea-global-experience-indextm Melissa Oviedo, Chief Executive Officer, Themed Entertainment Association (TEA) https://www.teaconnect.org/ https://www.linkedin.com/in/melissa-oviedo-ruminot-90a63228/ Martin Palicki, Publisher of InPark Magazine https://www.inparkmagazine.com/https://www.linkedin.com/in/inparkmagazine/Edmond Chih, Director, Entertainment & Cultural Advisors (ECA) https://www.entertainmentandculture.com/ Skip the Queue is brought to you by Crowd Convert. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successf...

When VFX meets visitor attractions - Rob Liddell and Simon Clarke

Nov 26, 2025 41 min

Andy Povey is joined by two guests at the forefront of this space: Rob Liddell, Executive Producer at BBC Studios Science Unit, and Simon Clarke, Creative Director and Founder of Moonraker VFX. Fresh from announcing their new creative partnership, they’re here to share what happens when world-class storytelling meets cutting-edge visual effects in the world of immersive experiences. Show References: Rob Liddell, Executive Producer at BBC Studios Science Unit https://productions.bbcstudios.com/our-production-brands/the-science-unit/https://www.linkedin.com/in/rob-liddell-171639137/ Simon Clarke, Creative Director and Founder of Moonraker VFX https://moonrakervfx.com/https://www.linkedin.com/in/simon-clarke-07ba9146/ Skip the Queue is brought to you by Crowd Convert. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here

How to Engage All the Senses: Building More Immersive Attractions

Nov 19, 2025 40 min

Today’s attractions need to do more than look amazing — they need to feel, sound, and even smell unforgettable. In this episode, we explore how to go beyond the visual and bring audio, scent and motion to the forefront of the guest experience. Paul Marden is joined by Liam Findlay, Theme Park and Museum Scenting Consultant from AromaPrime Themed Scents; David Wakefield Director and Co-founder of On the Sly; and Matt Clarkson, Creative Director of Simworx. Show References: Liam R. Findlay – Theme Park & Museum Scenting Consultant, AromaPrime Themed Scents Why smell is a form of mind control, with Liam Findlayhttps://aromaprime.com/https://www.linkedin.com/in/liam-r-findlay/ David Wakefield – Director & Co-founder, ON THE SLY http://www.onthesly.comhttps://www.linkedin.com/in/davidonthesly/ Matt Clarkson – Creative Director, Simworx http://www.simworx.co.ukhttps://www.linkedin.com/in/matt-clarkson-a42a95124/ Skip the Queue is brought to you by Crowd Convert. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Paul Marden. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here

Reflect. Adapt. Thrive - Science and Discovery Centres the next 25 years.

Nov 12, 2025 45 min

In today’s episode, recorded live at the National Science and Media Museum during the Association for Science and Discovery Centres Annual Conference 2025, we’re exploring what’s on the horizon for Science and Discovery Centres right now, over the next 5 years, and looking even further ahead to the next 25 years. It’s a throwback to the break between Seasons 6 and 7, when Paul Marden was invited to the ASDC National Conference in Bradford, at the height of the Bradford City of Culture celebrations. It was Paul’s first time in Bradford, but not his first ASDC conference, and this one was an absolute standout. At the end of the first day, Paul gathered a brilliant panel of delegates to unpack the conference’s central theme: the Now, Next, and Future for Science Centres. Joining Paul on the panel were: Jo Quinton-Tulloch, Director, National Science and Media MuseumDavid Jones, Community Engagement Manager, International Centre for LifeNatalie Whitehead, Founder and Director, Exeter Science CentreStephen Breslin, CEO, Glasgow Science Centre and Chair of the Association for Science and Discovery Centres ASDCShaaron Leverment, CEO, Association for Science and Discovery Centres ASDCLet’s head back to Bradford for a fascinating conversation about innovation, engagement, and the long-term vision shaping the future of science discovery in the UK. Show references: Jo Quinton-Tulloch - Director, National Science and Media Museum https://www.scienceandmediamuseum.org.uk/https://www.linkedin.com/in/jo-quinton-tulloch-22503791/David Jones, Community Engagement Manager, International Centre for Life https://www.life.org.uk/https://www.linkedin.com/in/david-jones-031570198/Natalie Whitehead, Founder and Director, Exeter Science Centre https://exetersciencecentre.org/https://www.linkedin.com/in/natalie-whitehead-17323ba9/Stephen Breslin, CEO, Glasgow Science Centre and Chair of ASDC https://www.glasgowsciencecentre.org/https://www.linkedin.com/in/stephen-breslin-b331135b/Shaaron...

The Role Of Data For Visitor Attraction Management with Jim Deegan and Ernesto Batista- Sanchez

Nov 5, 2025 51 min

This week on Skip The Queue we explore the science behind ensuring good visitor experiences, by looking at the role data has to play in this Joining me are two experts in this field, Professor Jim Deegan, economist, tourism policy expert, and founder of the National Centre for Tourism Policy Studies at the University of Limerick, and Ernesto Sánchez- Batista, an expert in destination planning and digital transformation. Together, they have been instrumental in developing a new Tourism Data Dashboard. This has been utilised to transform the visitor experience at The Cliffs of Moher, one of Ireland’s most iconic landmarks. Let’s find out how, and what they’ve achieved. We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here: https://pages.crowdconvert.co.uk/skip-the-queue-playbook Skip the Queue is brought to you by Crowd Convert. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Paul Marden. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Show references: Jim Deegan - PHD Scholar of Cliffs of Moer Project https://www.cliffsofmoher.ie/https://www.irishexaminer.com/business/economy/arid-41721501.htmlhttps://www.linkedin.com/in/jim-deegan-94438b2a/Jim Deegan is the Director of the National Centre for Tourism Policy Studies (NCTPS), University of Limerick(UL), a member of the Economics Department( Head of department, 2011-2016) ) and Professor of Tourism Policy. He is an economist by training and his research interes...

Behind the Screams: How Avon Valley Masters Halloween Attractions - Doug Douglas

Oct 29, 2025 38 min

We’ve got a frightfully good episode for you today on Skip The Queue. We’re taking a trip to the dark side… where screams echo, shadows stir and the scare actors never seem to take a night off. We’re joined by the team behind Avon Valley’s FEAR Scream Park, a family-run adventure park with more than 35 years of experience, and now home to one of the UK’s most terrifying Halloween events. Winners of Best Event Entertainment at the 2024 Thrill Nation Halloween Awards, Avon Valley has mastered the art of blending immersive theatre, multi-sensory scares and spine-tingling attractions that keep thrill seekers coming back for more. From scare zones to scream-worthy shows, and even a ‘scaredy-cat lanyard’ for those who’d rather keep the monsters at arm’s length, there’s something for everyone who dares to step inside. Let’s unmask what’s new this year at FEAR… We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here: https://pages.crowdconvert.co.uk/skip-the-queue-playbook Skip the Queue is brought to you by Crowd Convert. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Show references: FEAR Avon Valley Scream Park https://www.fearscreampark.co.uk/Avon Valley Adventure Park https://avonvalley.co.uk/Doug Douglas on LinkedIn https://www.linkedin.com/in/douglas-douglas-87826038/National Farm Attractions Network (NFAN) https://www.farmattractions.net/Halloween and...

How to Build a High-Converting Online Gift Shop for Museums and Attractions - Stephen Spencer and Simon Jones

Oct 22, 2025 49 min

Paul Marden and Andy Povey head to the VAC 2025 Conference at the Queen Elizabeth II Centre in Westminster, London, to explore the evolving world of attraction retail and e-commerce. With special participation from Skip the Queue’s founding host, Kelly Molson, the conversation delves into practical steps for creating seamless, authentic and profitable online experiences. Joining him are industry experts Stephen Spencer, Director of Stephen Spencer + Associates, and Simon Jones, Managing Director of Navigate Agency, to discuss how attractions can create e-commerce gift shops that truly enhance the visitor experience. They discuss the Visitor Attraction Playbook and explore how storytelling, sustainability and smart integration can transform your retail offer from an afterthought into a powerful brand extension. This episode also marks the launch of our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here: https://pages.crowdconvert.co.uk/skip-the-queue-playbook Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your hosts are Paul Marden and Andy Povey. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Show references: Stephen Spencer, Ambience Director of Stephen Spencer + Associates https://www.stephenspencerassociates.com/https://www.linkedin.com/in/customerexperiencespecialist/Simon Jones, Managing Director of Navigate Agency https://www.navigate.agency/https://www.linkedin.com/in/simontjones/Kelly Molson, Skip...

LIVE from AVEA Conference 2025 - Get your attraction retail ready

Oct 15, 2025 50 min

Paul Marden heads to the AVEA conference in front of a LIVE audience to find out why gift shops are such an important part of the attraction mix. Joining him is Jennifer Kennedy, Retail Consultant, JK Consulting and Michael Dolan, MD of Shamrock Gift Company. They discuss why your gift shop is an integral part of your brand and why it needs to be just as good as the experience you have on offer. This coinsides with the launch of our brand new playbook: ‘The Retail Ready Guide To Going Beyond The Gift Shop’, where you can find out exactly how to improve your online offering to take your ecommerce to the next level. Download your FREE copy here: https://pages.crowdconvert.co.uk/skip-the-queue-playbook But that's not all. Paul walks the conference floor and speaks to: Susanne Reid, CEO of Christchurch Cathedral Dublin, on how they are celebrating their millennium anniversary - 1000 years!Charles Coyle, Managing Director, Emerald Park, on how they are bringing AI integrations to enhance their booking processesRay Dempsey, General Manager of The Old Jamerson Distillery on how they offering more accessible touring optionsIt's a mega episode and one you'll not want to miss. Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Show references: Jennifer Kennedy — Founder, JK Consulting https://jkconsultingnyc.com/https://www.linkedin.com/in/jennifer-kennedy-aba75712/Michael Dolan — Managing Director, Shamrock Gift Company https://www.shamrockgiftcompany.com/Catherine Toolan — Managing Director, Guinness Storehouse & Global Head...

Behind the scenes at The Traitors Live Experience - Neil Connolly

Oct 8, 2025 47 min

This week on Skip the Queue, we’re stepping into the turret and turning up the tension, as we explore one of the UK’s most talked-about immersive experiences. Paul Marden is joined by Neil Connolly, Creative Director at The Everywhere Group, who have brought The Traitors Live Experience to life. With over 10 million viewers watching every betrayal, backstab and banishment on the BBC show, expectations for the live version were nothing short of murderous. So, how do you even begin to transform a TV juggernaut into a thrilling, guest-led experience? Let’s find out who’s playing the game… and who’s about to be banished… Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Show references: The Traitors Live website: https://www.thetraitorslive.co.uk/ https://www.immersiveeverywhere.com/ Neil’s LinkedIn: https://www.linkedin.com/in/neil-connolly-499054110/ Neil Connolly is a creative leader of design and production teams focused on development, production and installation of live theatre, entertainment, multi-media and attractions for the themed entertainment industry worldwide. Neil began his career as a performer, writer, producer & artist in Londons alternative theatre/art scene. It was during this time Neil developed a love and passion for story telling through the platform of interactive playable immersive theatre. Having been at the vanguard of playable & immersive theatre since 2007, Neil had a career defining opportunity in 2019 when he devised, wrote & directed an immersive experience as part of Sainsbury's 150th Bir...

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Podcast details

Created by: Rubber Cheese
Status: Active
Latest episode: Nov 6, 2026
Episodes: 183
Release period: Daily
Avg. episode length: 40 min
Explicit: No
Language: English

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