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395 episodes · showing the newest 200

Pay Up or Pick Another

Nov 13, 2026 1 hr 0 min

Apple put a meter on its AI, the Siri waitlist quietly left the chat, Nvidia’s board is asking its own CEO some questions, Scott Colom won Mississippi, and if you can’t tell whether that pic is real, we have a hookup for that. The LowdownApple Puts a Meter on the AIiOS 27.2.1 Is HereSiri AI Waitlist Is (Mostly) Gone 2nd StringNvidia’s Board Calls HR on the CEO For The CulturePicked Another Senator: Colom Wins The HookupIs That Pic Real? Check for AI Images in Seconds

You Ain't Got the Range

Nov 6, 2026 51 min

The iPhone Duo is cracking, Apple's own 10-K says AI agents might go rogue, and Silicon Valley's half-billion-dollar midterm bet got cashed out by a blue wave, so naturally the hottest debate of the week is who's got the range to talk politics. The Lowdown Apple Confirms iPhone Duo Inner Display Cracking Apple Warns Its AI Agents Could Go Rogue Apple Bans Employees From Betting on Prediction Markets 2nd String Silicon Valley's Midterm Spending Spree Meets a Blue Wave For The Culture Angela Rye vs. Brandi McGill: Who Has the Range? The Hookup How to Customize iMessage Suggested Actions in iOS 27.2

The Glow Is Back

Oct 30, 2026 53 min

We recap Apple’s Pro and Tell event, from the glowing Apple logo’s return to which MacBook Pro you should actually buy, plus Oura’s new lawsuit, HaloBraid, and an iPhone Duo button tip. The LowdownPro and Tell RecapMacBook Pro M6MacBook Pro PROLED XDR Display 2nd StringOura sues Ultrahuman AGAIN For The CultureHaloBraid: Tech & Culture Meet The HookupHow to remap iPhone Duo buttons to match orientation

Pro and Tell-All

Oct 23, 2026 55 min

Apple shades AI’s “lunatic fringe” as touchscreen MacBook Pros loom, Starlink slows Ukraine down, chatbots flunk culture class, and your iPhone locks to passcode-only. The Lowdown Apple’s “Pro and Tell” Event: Touchscreen MacBook Pro Expected iPhone Duo Delivery Dates Are Getting Pulled In Apple Calls AI’s Loudest Players the “Lunatic Fringe” 2nd String Musk Reportedly Slows Starlink Service for Ukraine’s Military For The Culture AI Chatbots Struggle With Cultural Context, Study Finds The Hookup Force Your iPhone to Unlock With Passcode Only

Welcome Home

Oct 16, 2026 58 min

Apple opened the door to its smart home, but the welcome mat comes with a price, and we’re talking about all of it. The Lowdown Welcome Home: Apple Event Recap iPhone Duo Hits Stores Oct 23 2nd String Flock Safety Or Surveillance? For The Culture Georgia Votes: Early Turnout, Early Voting Tips, and Knowing Who’s on Your Ballot The Hookup How To: Stop Your iPhone Calls From Ending Randomly

Green Bubbles, Gray Areas

Oct 9, 2026 44 min

Smart glasses, green bubbles, and the cost of convenience The Lowdown Your Mac Won't Let Go of Apple Intelligence — Should Apple Add a Delete Button? Apple and LG Team Up on 7 Smart Home Devices iOS 27 RCS Upgrades Fix the Green Bubble Annoyances 2nd String Visually Impaired Users Fear a Smart Glasses Backlash For The Culture Wembanyama Says No to Sports Betting Deals — Should Other Players Follow? The Hookup How to Force Quit Apple Watch Apps in watchOS 27

Get What’s Owed To You

Oct 2, 2026 51 min

Apple owes somebody $250 million over Siri promises it didn't keep. Are you that somebody? The Lowdown $250M Siri Settlement Site Live Ternus May Blow Up Apple's Release Calendar Apple's Shelved AI AppleCare Plan 2nd String McDonald's AI Menu Pricing For The Culture A Different World… The Sequel The Hookup Siri AI actually works Get Your Apple Settlement Check

Storage Wars

Sep 25, 2026 1 hr 8 min

Your iPhone forgets your face, your Mac gives its storage to Siri, and Meta wants your wallet, so of course the most trustworthy thing in tech this week is a 0.1% raise. The Lowdown iPhone 18 Pro's Face ID Is Having an Identity Crisis iPhone 18 First Impressions Apple Intelligence Is Eating Your Mac's Storage (And You Can't Say No) Apple Card Savings Finally Gets a Raise 2nd String Meta's Muse Wants to Be Your Personal Shopper. Amazon Isn't Having It For The Culture Converse Pulls Chuck 70 X Ad After KKK and Lynching Comparisons The Hookup Just Tell Shortcuts What You Want (It'll Build It for You)

Queue To Get Siri AI

Sep 17, 2026 50 min

IOS 27 is here, but to get the most talked about feature, Siri AI, you’ll still have to get in line to get it. The LowdowniOS 27 Is Here Craig Federighi Admitted the iPhone Duo and iPad Mini Basically Do the Same Thing Apple Quietly Raised Prices on the Old iPhones — Right After the Duo Event 2nd StringMeta's Smart Glasses NameTag Feature Not On But Still Trains on Your Photos For The CultureFamed Director Says AI Means He "Didn't Need Black Actors" The HookupHow to get Siri AI

Impressive Yet Unattractive

Sep 11, 2026 1 hr 19 min

Apple's fall event delivers a genuinely impressive iPhone Duo, pricier Pro models, and a rebuilt Siri AI still stuck in beta — leaving us skeptical if the hype will match what's actually shipping. The Lowdown iPhone 18 Pro & Pro Max: New Colors, $100 Price Hike A20 Pro Chip Powers It All (For What, Exactly?) Camera Overhaul: Variable Aperture, Pro Controls, Reference Image & Dynamic Island Siri AI Arrives... In Beta Apple Watch Series 12, Ultra 4, SE 3 & AirPods 5 iPhone Duo: Apple's First Foldable iOS 27 and the New Apple Upgrade Leasing Program What Apple Didn't Announce (and What We'd Actually Buy)

A New Era

Sep 4, 2026 52 min

But will it be more of the same or an adventure into a new frontier. The Lowdown John Ternus Is Officially CEO Phil Schiller Is Out as Head of the App Store and Product Events The Vision Pro Layoffs Were Way Bigger Than First Reported 2nd String The EU Just Classified ChatGPT as a Search Engine For The Culture "Was She Black?" — Raven-Symoné's Podcast Comment is Dividing the Internet The Hookup How To: Set Your Wallet Cards on Autopilot with Shortcuts

Invites, Layoffs, and Fumbles

Aug 28, 2026 57 min

iPhone invites are out, Vision Pro (and the team) put on ice, and Target blows it (again)... The Lowdown Apple sends out invites for its annual fall iPhone event Apple refreshes the Mac Mini and Mac Studio with new AI-ready chips Apple reportedly scales back Vision team 2nd String If your Uber or Lyft driver goes hands-free, should they ask your permission? For The Culture Target apologizes for children's clown Halloween costume after backlash The Hookup Generate a virtual card number to use Apple Cash where Apple Pay isn't available

We’re Not Like Them

Aug 21, 2026 1 hr 1 min

Everybody's putting cameras on your face — except maybe Apple, betting you'll trust its camera-enabled AirPods more because they don't take your picture. The Lowdown The Epic Games Fight Just Went To Supreme Court Camera-Equipped AirPods Are Coming This Fall — And They're Not for Photos iPhone Ultra Supply Problem Leaked by Screen Protectors 2nd String Claude Adds Watermarking Everything It Writes For The Culture Stephen A. Smith Got NABJ's "Thumbs Down" Award

The Patreon Vault: 'School Daze'

Aug 14, 2026 41 min

No new episode this week — instead we're unlocking some Patreon exclusive 'Back to School' clips... College Move-In Prep With Three Kids Howard Unenrolls 500 Freshmen Before Move-In Forbes Publishes First HBCU-Only Ranking HBCU Alumni Aren't Funding Their Schools

Leak Week

Aug 7, 2026 48 min

Private Relay? More Like Public Relay… The Lowdown Apple's Private Relay Leaks Your IP AI Floods Apple's Bug Bounty Program Refurbished MacBook Neo Discount 2nd String Meta's Muse Code Takes on Claude and Codex For The Culture Black Creators Under Fire for OpenAI Retreat The Hookup How to Turn Any App Icon Into a Widget

Kill Switch

Jul 31, 2026 58 min

They may not limit your functionality with Apple Upgrade instead they could just make it unusable. The Lowdown Apple Just Hit $5 Trillion Apple Upgrade Is Here Apple Hit the Brakes on Smart Glasses 2nd String 30 Tech Giants Just Formed an AI Security Alliance For The Culture Dress Code for College Students The Hookup How to Get the Fastest Driving Directions

Built Different

Jul 24, 2026 1 hr 1 min

Nica built an app with just AI…”Wanna [see] it? here it go” The Lowdown Building The Brag Book App With AI iOS 26.6 Preps Your Phone for Siri AI Tim Cook's Final Earnings Call as CEO 2nd String EU Mandates In-Car Distraction Cameras For The Culture Argentina's World Cup Racism Fallout The Hookup Measure Your Height With iPhone LiDAR

Paper Chase

Jul 17, 2026 50 min

Hov said it best — and so did this week's headlines. The Lowdown Apple Sues OpenAI for Trade Secret Theft AAPL stock unexpectedly rallies 15% iOS 27 Public Beta Live - SiriAI for almost everybody 2nd String New York Just Became the First State to Ban AI Data Centers For The Culture Jay-Z NYC Takeover The Hookup Protect Yourself From the FaceTime Bank Scam

Apple's Bubble Has a Leak

Jul 10, 2026 39 min

Apple's Hide My Email gets caught leaking real addresses, the EU hands Apple another loss, Meta's smart glasses run into privacy tampering, Trump's FIFA favor blows up on Team USA, and we hook you up with how to wipe your number before selling your iPhone. The Lowdown Hide My Email Had One Job Apple Intelligence Starts Snitching on Google Cloud Apple Loses Its EU Digital Markets Act Appeal 2nd String Meta Locks Down Tampered Smart Glasses For The Culture Trump, FIFA, and Team USA's World Cup Exit The Hookup How to wipe Your Number Before You Sell Your iPhone

Grumble Through It

Jul 3, 2026 40 min

The numbers are out, but how will the people respond? The Lowdown Real Numbers behind Apple Increases OpenAI Is Raiding Apple's House Apple Is Lobbying US to Buy Chips From a Chinese Military Company 2nd String Google Just Killed the GIFs — Well, Sort of For The Culture BET Awards 2026 The Hookup How to NOT Get Scammed on Your World Cup Tickets

RAM-ifications

Jun 26, 2026 45 min

RAM shortages, lawsuits, AI passports, and a $40 vinyl that's got Black Twitter in its feelings. The Lowdown Your Next iPhone Is About to Cost More — Tim Cook Said So Congress Wants Inside the App Store — Apple Is Not Having It Apple vs. Jon Prosser: The Liquid Glass Leak Has Consequences 2nd String Show Your ID to Use AI? Apple Wallet Could Be the Key For The Culture Jay-Z's Reasonable Doubt Turns 30 — But Did He Have to Pick Target? The Hookup How to Stop Your AirPods From Jumping to Other Speakers

Pay More, Still Pull Up

Jun 19, 2026 56 min

Apple's raising prices and we're going to complain, pre-order, and repeat. The Lowdown The iPhone Fold Is Basically Confirmed Apple Is Paying Out $250 Million for Overhyping Sir Apple confirms price increases are coming to its products due to RAM shortage 2nd String U.S. Government Pulled the Plug on Anthropic's Most Powerful AI For The Culture FIFA Fun! Happy Juneteenth The Hookup Double Your Cash Back at Nike with Apple Card

Glow Different

Jun 12, 2026 1 hr 4 min

Siri finally showed up, Meta got exposed, and the World Cup's real scandal is at the arrivals gate — it's a lot. The Lowdown Siri AI — what it actually does now, and who doesn't get it macOS 27 "Golden Gate" — what Mac users need to know Apple Home Secure Video — Apple Intelligence now tells you what's on your cameras Time Allowance — Apple completely overhauled parental controls 2nd String Meta quietly shipped facial recognition to 50 million phones — then deleted it after getting caught For The Culture The World Cup is here — and some athletes are being welcomed like suspects The Hookup Your AirPods are a camera shutter button — here's how to use them

Preparing to Launch

Jun 5, 2026 53 min

WWDC’s All Systems Glow event kicks off on Monday and we get into what may be launched. The Lowdown WWDC 2026 — "All Systems Glow" Drops Monday Apple's Smart Home Era Is Finally Here… Maybe The Apple Design Awards — Apple Just Told You Exactly What It Values 2nd String IBM Just Bet $10 Billion That Quantum Computing Is No Longer a Dream For The Culture Roots Picnic 2026 — Jay-Z Showed Up, Showed Out, and the Internet Has Not Recovered The Hookup Schedule Messages in iMessage

Apple's Fumbling Season

May 29, 2026 55 min

From yield issues on the iPhone Fold to paying Google to fix Siri, Apple is having a moment — and we've got receipts. The Lowdown iPhone Fold Production Problems Apple Smart Glasses: 4 Designs Revealed Apple Pays Google $1B to Rebuild Siri Apple Splits iPhone 18 Launch Into Two Windows 2nd String Sam Altman: AI Won't Kill White Collar Jobs For The Culture Big Tech Kills DEI — Black Creators Fight Back The Hookup How to Customize Your iPhone Alarm Snooze in iOS 26

More of This

May 22, 2026 45 min

AI definitely gets a (deserved) bad rap, but there is definitely a good side. The Lowdown Getting free AirPods Pro 3 sounds simple until the Apple Card fine print kicks in iOS 26’s Wallet app has long-awaited order tracking fix, here’s how to use it Apple announces AI-powered accessibility features and eye-controlled wheelchair functionality 2nd String Hands-On With All of Google’s New Upcoming Android XR Smart Glasses For The Culture Election Day across the country The Hookup Lock Individual Apps with Face ID

Siri, Send Me My Check

May 8, 2026 41 min

Apple cuts a $250M check over Siri's broken promises, we look at who's making Apple's chips next, OpenAI enters the media game, and SC State students go toe-to-toe with a lieutenant governor — plus a tip that'll make you never wait on hold agai The Lowdown Apple's $250M Siri Settlement — You Might Get a Check iOS 26.5 RC: What's New Before WWDC Apple Eyes Intel & Samsung for U.S. Chip Production 2nd String OpenAI Just Bought a Media Company For The Culture SC State vs. The Lt. Governor: HBCUs Under Fire The Hookup How to Never Wait on Hold Again With Your iPhone

In The Club

Apr 30, 2026 50 min

Apple built the most exclusive club in tech, but the velvet rope is down, AirDrop crossed the aisle, and Android just pulled up. The Lowdown iOS 26.4 gave your iPhone an alarm feature that’s long been missing Apple cuts interest rate for Apple Card Savings accounts… AGAIN Apple Vision Pro Used in World-First Cataract Surgery 2nd String AirDrop is now widely available on Android phones For The Culture Future Faking or Change of Heart The Hookup Quick video editing on iPhone

What’s Next for Tim “Apple”

Apr 24, 2026 49 min

Tim Cook steps down as Apple CEO. Will his next “job” give him nightmares? The Lowdown Tim Cook steps down as Apple CEO Tim Cook’s legacy Apple Watch Blood Oxygen Ban 2nd String Will iPhone fold copy Huawei Pura X Max For The Culture Mary J. still not feeling Burger King commercial The Hookup iOS update stop cops from accessing messages

Are We Going to Have to Fold?

Apr 16, 2026 36 min

The Lowdown iPhone “Fold” Limbo App Store’s Bad Day iPhone Satellite Provide Bought by Amazon 2nd String Chrome Extensions Hijacked For The Culture Michael: The Movie The Hookup How to quickly jump back through Settings

Shot on iPhone?

Apr 10, 2026 38 min

Artemis II astronauts flaunt pictures of space through iPhone lens The Lowdown Artemis II astronauts share iPhone Photos Improved WhatsApp CarPlay Experience Anthropic and Apple to make the web safer 2nd String AI can’t keep track of time? For The Culture Black-founded Dual Shot Recorder app climbs to #1 The Hookup Download ⁠DualShot Recorder⁠ app

Apple Turns the Big 5-0!

Apr 3, 2026 1 hr 5 min

Apple celebrates 50 years of thinking different… A look back and a look forward. The Lowdown Happy Birthday Apple Most notable announcements through the years NASA’s Artemis II launch to be filmed in Apple Vision Pro immersive video Apple continues to roll out age verification around the world 2nd String Anthropic leaked its own source code For The Culture Free Speech can have consequences The Hookup How-to natively blur faces in Photos

Intelligent Dub Dub?

Mar 27, 2026 57 min

Will WWDC get some intelligence this year? New OS updates iOS 26.4 | iPadOS 26.4 | watchOS 26.4 | macOS Tahoe 26.4 WWDC 26 Announced Apple/Google AI partnership details 2nd String Instagram/YouTube ruling For The Culture Georgia moving to the Atlantic time zone? The Hookup Logitech MX Master 4: Macro-powered AI Mouse

New-ish AirPod Max 2

Mar 20, 2026 49 min

The Lowdown New Product Alert: AirPod Max 2 Apple releases Background Security Improvement for iPhone, iPad, and Mac Apple Milestone Birthday Approaches 2nd String Gamers Over Nvidia? For The Culture Another 1st Black (fill in the blank) The Hookup Show highlighted text in share links

Apple Tariff Plan B In Action

Mar 13, 2026 49 min

Avoiding China tariffs via brown-nosing may not be Apple’s only strategy… The Lowdown Apple’s newly discontinued products Why is iPhone production picking up in India? Mac Mini tapped as the hardware for ‘Perplexity Computer? 2nd String Using ChatGPT to do your taxes? For The Culture ‘Magic City’ Hawks collab The Hookup The best way to save full-page iPhone webpage screenshots

iOS Press Release

Mar 6, 2026 1 hr 14 min

The “iOS Press Release” is no longer just for people making a long mea culpa on social media. It now includes Apple hard launching new devices… The “Apple Experience” iPhone 17e | iPad Air | MacBook Neo | MacBook Air | MacBook Pro | Studio Display XDR If you want to watch the splashy videos, 9to5 Mac has collated them all in one post. 2nd String AI goes to War For The Culture The $10k Baby Shower

Return of the Mac[Book]

Feb 27, 2026 57 min

Word on the street is Apple is bringing back the entry-level laptop soon The Lowdown Apple brings back the MacBook? Apple’s March 4th “Experience” Apple brings age verification to UK users Apple fined (again) by Brazil over lack of charger 2nd String Anthropic to dial back AI safety measures…If other companies do it first For The Culture Tech-ing While Black: Calcea Johnson and Ne'Kiya Jackson Google apologizes for uncensored N-word news alert The Hookup Anker 3-n-1 travel charger: $50 off

Ring, Ring…

Feb 13, 2026 44 min

We’re here to help find your dog only, we promise that’s “all” we’ll do… The Lowdown OS 26.3 dropped today across Apple devices Old versions of iOS, macOS, and iPadOS get updates too Jony Ive Ferrari interior might be a glimpse of the Apple Car that never was 2nd String Super Bowl ad for Ring's dog-tracking cameras stirs privacy controversy For The Culture Did the Super Bowl Halftime Show deliver? The Hookup Add a poll in Messages for quicker group decisions

iTunes Is Alive and Kicking

Feb 6, 2026 1 hr 0 min

Everybody isn’t streaming music as much as we think… The Lowdown Beware: ApplePay email phishing scam Why you should use an SSD with Final Cut Pro for iPad Who’s keeping iTunes alive? 2nd String “Eco-anxious” women aren’t adopting AI as fast as men Who’s really doing the work when AI replaces jobs Are you using MoltBot AI on your machine? For The Culture Tech-ing While Black: Clarice Phelps - Chemist The Hookup How to use Apple Intelligence as a Chatbot

Rumor Has It

Jan 30, 2026 1 hr 11 min

The tech streets are talking. But are we picking up what they’re putting down? The Lowdown Apple launches AirTag 2 Apple Cash is making instant transfers more expensive soon Rumor Has It Quick Hits Apple to ‘unveil’ results of Google Gemini partnership as soon as next month: report Apple’s rumored ‘HomePad’ device gets encouraging launch update Apple is working on an AI-powered wearable pin: report 2nd String US-ification of TikTok is Complete For The Culture Is social media a drug? The Hookup Don’t reply ‘STOP’ to spam text messages Note: Misidentified Craig Federighi for John Ternus in this segment. Corrected later in the show.

The Number One Spot

Jan 23, 2026 43 min

Apple is on top of the smartphone market. What can they do to stay there? The Lowdown Apple edges Samsung for the #1 smartphone maker spot What will make iPhone Fold “work” Apple urges users to update Home app or lose access Why you should Reboot your iPhone 2nd String Ads ARE coming to ChatGPT For The Culture Kevin Stefanski comes to the ATL… The Hookup Why you should block instead of unsubscribe from emails

For Regular People

Jan 16, 2026 1 hr 4 min

Even still, you have to know what you’re doing... The Lowdown JPMorgan Chase becomes the new issuer of the Apple Card Apple Creator Studio suite is launching to take on Adobe Apple chooses Google’s Gemini to power next-gen Siri 2nd String Anthropic launches Claude Cowork For The Culture That’s Ludacris! The Hookup Smart Lists for the Win

2026 Apple Predictions Show (Full)

Jan 9, 2026 51 min

We made some bold predictions last year…and made even more this year. The Lowdown We review our 2025 Apple predictions to see how we did versus what Apple actually did We also make new 2026 Apple predictions to forecast what Apple will (or won’t) do this year 2nd String In CES news… Roku introduces new streaming service Samsung unveils true foldable display New “chores” robot on the scene For The Culture Suprise…Diddy can’t pay his people while in prison The Hookup If you haven’t turned on iOS 26 ‘Call Screening’ feature…

Everything, Everywhere: Apple's 26.2 Drop

Dec 19, 2025 1 hr 9 min

Apple dropped 24 security patches alongside shiny new features, but the boring stuff is honestly why you should update. The Lowdown 26.2 dropped for all products Apple Music is coming to ChatGPT, OpenAI announces Apple will supply senior managers to advise feds on new US Tech Force 2nd String YouTube to stream the Oscar Awards For The Culture “We told you so” Crisean Rock removes face tattoo of ex-boyfriend The Hookup How to sign and save your signature on Mac

No [Apple Entertainment] for you!

Dec 12, 2025 48 min

Apple Music, TV and games are down. How will we entertain ourselves? The Lowdown 30% off Mattel when using Apple Pay Apple Music & TV outage Tim Cook goes to Washington over Apple Age verification Apple warns users on using Google Chrome 2nd String Androids can now share live video with 911 For The Culture Diddy Doc recap The Hookup How to customize macOS folders

An Inconvenient Truth

Dec 5, 2025 45 min

A decision has to be made. The Lowdown Make Your Own Mac Pro Apple Security Bounties Take a Hit Leadership Shift with Apple Intelligence 2nd String Netflix Bans Streaming From Your Phone to Your TV For The Culture “New” Media The Hookup Get your piece of the data breach pie

Don't Get Scammed

Nov 27, 2025 53 min

If you’re gonna spend money this holiday season, do it the safe way. The Lowdown Apple Black Friday Deals Life without “Hey Siri” 2nd String From Mac to PC? For The Culture Bel Air [Final] Season 4 The Hookup Holiday Shopping Security Tips

You Get the Benefit…

Nov 21, 2025 53 min

Only if you already got the benefit... The Lowdown Are desktops irrelevant? Verdict in for Apple Watch Blood Oxygen Lawsuit iPhone 17’s N1 chip delivers major Wi-Fi speed boost 2nd String Down goes another cloud services platform For The Culture Use your “ambition” not DEI The Hookup 5% Cash Back at Ace Hardware and Booking.com

Digital ID Now…Or Later

Nov 14, 2025 39 min

You can now create your Apple Digital ID to be used…whenever businesses get around to supporting them. The Lowdown Apple Watch gets native Notes app Add your Digital ID to Apple Wallet macOS 26.2 to include a ring light? SmartThings integrates with Siri Our phones are listening 2nd String Google services down this week For The Culture Target’s new “friendliness policy” The Hookup YouTube TV subscribers - Don’t miss your $20 credit

And There You Go

Nov 7, 2025 1 hr 0 min

Not a whole lot of new OS 26.1 “fun” stuff, but a whole lot of new “security” stuff The Lowdown OS 26.1 Versions Released Apple’s next smart-home gadget is already hiding in iOS 26.2? WhatsApp full functionality comes to Apple Watch 2nd String AI “Artist” Makes it to Billboard Charts For The Culture The Great Rotisserie Chicken Debate The Hookup Update Your Phone