What happens when the LinkedIn tactics that used to work suddenly stop delivering results?
Rachel Rappaport, Head of Content at Compound, works with B2B tech founders to build their presence on LinkedIn and turn that attention into business opportunities. She's seen firsthand how quickly the platform changes and why marketers need to keep adapting.
In this episode, Rob and Rachel explore why founder-led content may already be losing its competitive edge, why she recommends spending less than 5% of your LinkedIn efforts on your company page, and how a creator with 100,000 followers could still struggle to generate revenue. They also discuss why blindly following LinkedIn best practices can hold marketers back.
Connect with Rachel:
LinkedIn: https://www.linkedin.com/in/rachel-rappaport/Compound Content Studio: https://www.compoundcontentstudio.com/Social Files by Tommy Clark: https://www.readsocialfiles.com/subscribe
Bottom-of-funnel content often attracts less traffic than broader, informational articles. But those visitors are much closer to making a purchase. So why do so many B2B marketers continue chasing traffic instead of targeting buyers?
Araminta Robertson, founder of Mint Studios, helps fintech companies turn content into measurable pipeline. She joins Rob to explain why she believes B2B marketers should start at the bottom of the funnel and work their way up.
They discuss how AI search is changing the value of BoFu content, why companies shouldn't shy away from writing about competitors, and how to measure content's contribution to revenue when traditional analytics only tell part of the story.
Connect with Araminta Robertson:
LinkedIn: linkedin.com/in/aramintarobertson/
Mint Studios: mintcopywritingstudios.com/
How Fintechs Can Win in AI Search: mintcopywritingstudios.com/ai-search-report
Does your company really need a rebrand? Or would a simple refresh do the job?
Companies can spend a lot of money changing their names, logos, and visual identities. But without a clear business reason, is that investment worthwhile?
Ashley Dudzik, founder of Continuum Brand Strategy, joins Rob to discuss when a rebrand makes sense. They explore how changes in your customers and business strategy should inform branding decisions. Ashley also shares what she learned at Morningstar about building brand trust through everyday customer experiences and getting employees aligned around a common mission.
Connect with Ashley:
LinkedIn: linkedin.com/in/ashleydudzik/
Email: ContinuumBrandStrategy@outlook.com
Website: continuumbrand.com
What happens when the LinkedIn tactics that used to work suddenly stop delivering results?
Rachel Rappaport, Head of Content at Compound, works with B2B tech founders to build their presence on LinkedIn and turn that attention into business opportunities. She's seen firsthand how quickly the platform changes and why marketers need to keep adapting.
In this episode, Rob and Rachel explore why founder-led content may already be losing its competitive edge, why she recommends spending less than 5% of your LinkedIn efforts on your company page, and how a creator with 100,000 followers could still struggle to generate revenue. They also discuss why blindly following LinkedIn best practices can hold marketers back.
Connect with Rachel:
LinkedIn: https://www.linkedin.com/in/rachel-rappaport/Compound Content Studio: https://www.compoundcontentstudio.com/Social Files by Tommy Clark: https://www.readsocialfiles.com/subscribe
Bottom-of-funnel content often attracts less traffic than broader, informational articles. But those visitors are much closer to making a purchase. So why do so many B2B marketers continue chasing traffic instead of targeting buyers?
Araminta Robertson, founder of Mint Studios, helps fintech companies turn content into measurable pipeline. She joins Rob to explain why she believes B2B marketers should start at the bottom of the funnel and work their way up.
They discuss how AI search is changing the value of BoFu content, why companies shouldn't shy away from writing about competitors, and how to measure content's contribution to revenue when traditional analytics only tell part of the story.
Connect with Araminta Robertson:
LinkedIn: linkedin.com/in/aramintarobertson/
Mint Studios: mintcopywritingstudios.com/
How Fintechs Can Win in AI Search: mintcopywritingstudios.com/ai-search-report
Does your company really need a rebrand? Or would a simple refresh do the job?
Companies can spend a lot of money changing their names, logos, and visual identities. But without a clear business reason, is that investment worthwhile?
Ashley Dudzik, founder of Continuum Brand Strategy, joins Rob to discuss when a rebrand makes sense. They explore how changes in your customers and business strategy should inform branding decisions. Ashley also shares what she learned at Morningstar about building brand trust through everyday customer experiences and getting employees aligned around a common mission.
Connect with Ashley:
LinkedIn: linkedin.com/in/ashleydudzik/
Email: ContinuumBrandStrategy@outlook.com
Website: continuumbrand.com
As AI makes it easier to create polished marketing content, could simply being a real person become a competitive advantage?
Samantha Schwimmer, Chief Marketing Officer at Advyzon, believes the human element is more important than ever. Her team is embracing AI, but she's careful about preserving the judgment and personal relationships that build trust with customers.
Rob and Samantha discuss how AI is changing marketing workflows, why experienced marketers can get more out of these tools, and where human oversight remains essential. They also explore why genuine interactions can leave a bigger impression than perfectly polished content.
Samantha on LinkedIn: https://www.linkedin.com/in/samanthaschwimmer
Advyzon: https://www.advyzon.com/
Everyone's talking about GEO. But what does an actual content strategy for AI search look like?
Benji Hyam, co-founder of Grow and Convert, joins Rob to walk through his agency's approach to getting B2B companies recommended in AI search. Drawing on his experience building content programs and testing GEO strategies, Benji explains how to identify the topics worth targeting, create content that reflects real customer problems, and build authority with the sources AI search engines rely on.
They also explore how to measure AI visibility when traditional rankings and attribution no longer tell the whole story.
Connect with Benji Hyam:
LinkedIn: https://www.linkedin.com/in/benjihyam/Grow and Convert: https://www.growandconvert.com/
AI is speeding up product development, but some parts of the process can’t move at the same pace. When teams can analyze data and build early concepts in days instead of months, customer validation can become the new bottleneck.
Neil Spencer, VP of Product at AlertMedia, joins Rob to talk about how AI is changing the way product teams work. Drawing on a career that started in sales before moving into product leadership, Neil shares how his team is using AI to test ideas and prototype faster, why customer conversations remain critical, and what happens when your ability to create starts outpacing your ability to validate.
Connect with Neil on LinkedIn: https://www.linkedin.com/in/neil-s-25a90716/
AI is helping software companies build and release new features faster than ever. But what happens when product development starts moving faster than marketing can keep up?
Jenna Poste, VP of Product at Wagepoint, is navigating this challenge firsthand. Features that once took months to develop can now be ready in a sprint or two, leaving marketing teams scrambling to prepare messaging, educational content, and launch materials.
Rob and Jenna discuss how AI is changing the relationship between product and marketing teams, why customer research is becoming increasingly important, and how companies can adapt when their traditional go-to-market timelines no longer work.
Connect with Jenna Poste:
LinkedIn: https://www.linkedin.com/in/jennaposte/
Wagepoint: https://www.wagepoint.com/
If you can write an entire blog post using information you found on Google, is it worth creating?
Katie Norris thinks that’s a useful question for B2B content teams to ask. After years working in fintech content, both in-house and with multiple clients, she’s seen how easy it is for companies to churn out versions of what’s already online.
In this episode, Katie and Rob talk about what makes content worth creating now that AI can handle much of the basic research and writing. They also get into where marketers can find original ideas, how to use the time AI saves, and why publishing more shouldn’t always be the goal.
Connect with Katie Norris:LinkedIn: https://www.linkedin.com/in/katienorris21a/
Most marketers are using AI to do what they’ve always done, only faster. Ed Locher thinks there’s a bigger opportunity: rethink the workflow itself.
Ed, CMO at PureFacts, has spent his career in marketing roles at companies ranging from IBM to smaller scale-ups. Now, he’s building Project Symphony, an AI layer that connects different parts of the go-to-market operation.
Rob and Ed talk about the difference between adopting and integrating AI, where humans still belong in the process, and what a three-person marketing team can accomplish when AI becomes part of the underlying system.
Connect with Ed Locher:
LinkedIn: https://www.linkedin.com/in/edlocher/
PureFacts: https://purefacts.com/
Holistic Marketing: People, Processes and Technology: https://www.amazon.ca/Holistic-Marketing-Transformation-Processes-Technology/dp/B0CHL5MQJ7
As marketing gets more digital, could some of the biggest opportunities be back in the real world?
Scott McKenzie thinks there’s an opening for marketers willing to look beyond crowded digital channels. Before founding ProHub, Scott spent years in retail, franchising, and community marketing, where he saw firsthand how showing up in unexpected places could get people’s attention.
Rob and Scott explore why street-level marketing may be worth another look, what marketers can learn from going where competitors aren’t, and why the growing flood of digital content could make real-world experiences more valuable.
Connect with Scott McKenzie: https://www.linkedin.com/in/scott-mckenzie-83093a1/
ProHub: getprohub.ca
AI is finding its way into almost every product marketing team. The challenge now is figuring out what it's actually good at.
Writing copy is the obvious use case. Andrew Saluke is much more interested in what happens after that. How do you keep messaging current as products evolve? How do you give sales teams the right information at the right time? Where do AI agents fit into all of this?
In this episode, Rob sits down with Andrew to explore how AI is changing the day-to-day work of product marketing. They also discuss why psychology still shapes good messaging, why AI still needs human judgment, and how product marketers can build workflows that actually save time.
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Advertising platforms know their products better than anyone. But their recommendations don’t always line up with what you’re trying to accomplish.
Gabriela Jardim has spent years in performance marketing, both agency-side and in-house. She’s seen platform reps recommend metrics and tools that didn’t necessarily serve her clients’ actual goals.
In this episode, Gabriela and Rob talk about why marketers need to think critically about platform advice, how vanity metrics can pull campaigns in the wrong direction, and what she’s learned from experimenting with AI-powered advertising tools.
Connect with Gabriela Jardim
LinkedIn: https://www.linkedin.com/in/gabrielacjardim/
Marketing IRL Meetup (Halifax): https://themarketingmeetup.com/location/halifax/
It’s easy to see someone succeeding at marketing and want to copy what they’re doing. But what if they’re playing a completely different game?
Angel Gonzalez, Head of Advisor Content at Snappy Kraken, has spent more than a decade in marketing and copywriting. He argues that before borrowing someone else’s tactics, marketers need to understand the business model behind them.
Rob and Angel explore why an influencer’s playbook might make little sense for a B2B company, how chasing the wrong metrics can distort your definition of success, and why marketers should be careful judging campaigns when they don’t know the results.
Connect with Angel Gonzalez:
LinkedIn: https://www.linkedin.com/in/angeldgonzalez/
Other resources Angel mentioned:
Founders Podcast: https://www.founderspodcast.com/
The Urethra Story: https://pbs.twimg.com/media/FI0rE_hXEAI5oWG?format=jpg&name=large
Everybody Writes by Ann Handley: https://www.amazon.com/Everybody-Writes-2nd-Go-Ridiculously/dp/B0BX7DDTWB?sr=8-1
Most early-stage startups try to build a brand.
Yash Mehta built an audience instead.
Seven months after launching Mettara, the AI startup had already reached $260,000 in annual recurring revenue. Much of that growth came through founder-led marketing, with Yash documenting the highs, lows, and lessons of building the company on LinkedIn instead of hiding behind a corporate voice.
In this conversation, Yash explains why he believes people buy from people, how he turns everyday experiences into content, and why building trust over time matters far more than obsessing over attribution.
What You'll Learn
Why Yash believes the best startups are built with the help of an entire community, not just a great founder.Why he measures customer lifetime value more closely than new customer acquisition.How founder-led marketing helped Mettara AI stand out without relying on corporate messaging.The surprisingly simple journaling habit that generates almost all of his LinkedIn content.Why consistency matters more than trying to attribute every customer to a single marketing touchpoint.Why showing the messy parts of building a company can create more trust than polished marketing ever will.About Yash Mehta
Yash Mehta is the co-founder of Mettara, an AI platform that helps SaaS companies improve onboarding, product adoption, customer retention, and lifetime value. Before launching the company, he spent five years working in customer success, where he saw firsthand how difficult software adoption could be for customers. Those experiences now shape both Mettara's product and his philosophy on founder-led marketing.
Connect with Yash Mehta
LinkedIn: linkedin.com/in/yashmettara/
Mettara AI: mettara.ai/
About The B2B Marketer
The B2B Marketer is a podcast featuring conversations with marketing leaders and founders about what's working in B2B today. Each episode explores the career journeys, lessons learned, and practical ideas shaping modern B2B marketing.
AI has made writing faster. It hasn't necessarily made marketing better.
In this episode, Rob sits down with Hillary Gillis, Director of Strategic Accounts at Outshine, to unpack why so much AI-generated marketing feels interchangeable. Drawing on her background in journalism and copywriting, Hillary argues that the problem isn't really the technology itself, but rather how marketers are using it.
The conversation explores why audiences are getting better at spotting AI-generated content, where AI genuinely adds value to the creative process, and why understanding people is becoming an even bigger competitive advantage as more companies rely on the same tools.
What You'll Learn
Why AI-generated copy often sounds polished but still fails to connect.The subtle "AI tells" that are making marketing feel increasingly generic.Why creative taste has become one of the hardest skills to automate.How Hillary uses AI for research while keeping humans responsible for the ideas.Why customer language is often more valuable than product messaging.How AI has changed expectations inside marketing teams in less than two years.The Outshine AI project that shows what practical AI adoption can look like beyond content generation.Why marketers who simply publish more AI-generated content may struggle to stand out.
About Hillary Gillis
Hillary Gillis is Director of Strategic Accounts at Outshine, where she helps B2B SaaS and AI companies grow through paid media and analytics. Before moving into marketing, she studied journalism at the University of King's College and worked as a radio reporter in Halifax. Her experience across journalism, copywriting, strategy, and client management shapes the practical perspective she brings to AI and modern marketing.
Connect with Hillary
LinkedIn: https://www.linkedin.com/in/hillarygillis/
Company: https://www.outshine.com/
About The B2B Marketer
The B2B Marketer is a podcast featuring conversations with marketing leaders about what's working in B2B...
Before launching Melon360, Denida Grow spent more than two decades working in close protection. She entered an industry where women were rare, built her own security businesses, and eventually found herself learning marketing out of necessity. When you're building a company from scratch with no budget for an agency, you figure out how to write the copy, build the website, and attract clients yourself.
That experience shaped the way she approaches marketing today. Rather than applying generic playbooks, Denida believes every industry has its own culture and expectations. Now she helps security companies market themselves in a way that reflects the trust their clients expect.
In this conversation, we talk about making the jump from practitioner to agency owner, why some marketing advice falls flat in high-trust industries, and what marketers should consider before borrowing tactics that work everywhere else.
What You'll Learn
How Denida's career in close protection led her into building a marketing agency.The social media post that convinced her the security industry needed marketers who understood the business.Why marketing can amplify a great company, but can't cover up fundamental business problems.What makes marketing to security professionals different from most B2B industries.Why trust and credibility matter more than attention-grabbing campaigns in physical security.How choosing the right platform is often more important than posting everywhere.Why understanding an industry's culture can matter just as much as understanding marketing.What Denida wishes she knew before launching her first business.About Denida Grow
Denida Grow is the founder of Melon360, a marketing agency specializing in the security industry. Before moving into marketing, she spent more than 20 years working in close protection and built several businesses serving the security sector. Today, she combines that firsthand industry experience with marketing expertise to help security companies bui...
Most marketing leaders don't need convincing that AI matters. The hard part is getting an entire organization to embrace it.
Questions around security, employee buy-in, governance, and change management can stall even the most promising initiatives before they ever gain momentum.
That's the challenge Robert Newcombe spends his days solving. As Founder and CEO of AI First Consulting, he helps organizations move beyond experimenting with AI and start using it in ways that actually stick. In this conversation, Robert explains why successful AI adoption has less to do with choosing the right tools and more to do with helping people change how they work. Along the way, he shares practical lessons from leading AI implementations, building a consulting business, and coaching teams through one of the biggest workplace shifts in decades.
What You'll Learn:
Why employee resistance is often the biggest obstacle to successful AI adoption.The simple mindset shift Robert encourages leaders to make before rolling out AI.How small, employee-led projects create more lasting change than top-down mandates.Why coaching people to build their own AI solutions often beats doing the work for them.The psychology behind the "IKEA Effect" and what it teaches us about technology adoption.What organizations consistently get wrong when introducing new AI tools.
About Robert:
Robert Newcombe is the Founder and CEO of AI First Consulting, where he helps organizations adopt artificial intelligence through strategy, training, and coaching. Before launching the company, he spent more than a decade in management consulting, specializing in process improvement and continuous improvement. Today, he works with organizations to help employees adopt AI in practical, sustainable ways.
Connect with Robert:
LinkedIn: linkedin.com/in/robertnewcombe/
Company: ai-first.ca/
About The B2B Marketer
The B2B Marketer is a podcast featuring conversations with marketing leaders, founders, and subject matter experts...
Chido Mbavarira spends a lot of time thinking about AI, but her interest starts with people. As the Halifax Chapter Lead for AI Collective, she is helping make AI feel less intimidating for people who do not come from technical backgrounds.
That work builds on her own path into marketing. Chido started in sociology and international development before moving into online business, where she taught herself copywriting, funnels, CRM systems, and digital strategy by building things herself. That hands-on background shapes how she talks about AI today.
In this episode, Chido explains why marketers need more than speed from AI. She talks about judgment, taste, authenticity, changing customer behaviour, and the career habits that matter when the tools keep changing.
What You'll Learn
Why Chido thinks judgment matters more than prompt writing.The mistake marketers make when they treat AI output as finished work.How AI is changing what customers expect from brands.Why polished AI content can still feel empty.How Chido thinks about authenticity when AI is part of the creative process.Why marketers may need to rethink the value of time-based work.What AI adoption looks like outside the usual technical crowd.How AI could reshape marketing roles over the next few years.
About Chido Mbavarira
Chido Samantha is a fractional marketer and the Halifax Chapter Lead for AI Collective, a global nonprofit focused on AI education and community. After beginning her career in nonprofit work, she built an online marketing business and developed a practical understanding of digital strategy through hands-on client work. Today, she helps people understand how AI can support better work without losing the human judgment behind it.
Connect with Chido Mbavarira
LinkedIn: https://www.linkedin.com/in/chidosamantha/
Company: https://www.aicollective.com/
What separates the marketers who influence business decisions in the board room from the ones who struggle to get buy-in?
John Landry has spent his career on the other side of the table. After more than 20 years leading operations and later serving as COO at high-growth startups, he's sat through countless budget discussions, product launches, and strategic planning sessions. He's seen what gives marketing leaders credibility in the boardroom, and just as importantly, what causes executives to tune out.
In this episode, JL shares an operator's perspective on marketing. We talk about why marketers should understand the financials, why customer experience deserves far more attention than it gets, and why bringing marketing into product conversations earlier leads to better decisions across the business.
What you'll learn...
The biggest mistake marketers make when they apply playbooks from other industries.Why customer experience may be one of the most overlooked growth engines in SaaS.How marketing can help shape product decisions long before launch day.What executives actually want to hear when marketers present to leadership.Why understanding your company's financials can dramatically increase your credibility.Why marketing and operations work best when they're solving problems together instead of working in separate silos.
About John Landry
John Landry (JL) is the founder of Ignite Operating, where he works as a fractional COO and operations consultant with growing companies. Before moving into the startup world, he spent more than 20 years leading operations in the restaurant industry, developing expertise in finance, process improvement, and organizational growth. Today, he helps founders and leadership teams build stronger businesses by improving operations and execution.
Connect with John Landry
LinkedIn:https://www.linkedin.com/in/john-landry-81224949/
Company:https://igniteoperating.ca
About The B2B Marketer
The B2B Marketer is a podcast featuring conversa...
Andy Tzortzinis didn't plan on working in cybersecurity.
He studied English, started his career in restaurants, and discovered marketing almost by accident after volunteering to build a staff training program. That experience led to restaurant marketing, then broader marketing roles, before an unexpected move into cybersecurity during the hiring boom of 2020. Along the way, he found an industry that suited both his personality and his love of solving complex problems.
In this episode, Andy shares what he's learned from making several career pivots, breaking into product marketing without the title, and marketing to one of the toughest audiences in B2B. It's a conversation about positioning yourself, building relationships, and why understanding people matters just as much as understanding products.
What You'll Learn
Why Andy believes restaurants and startups have far more in common than most people realize.How a marketing generalist can position themselves for a product marketing role.The challenge of convincing hiring managers you can do a job before you've officially held the title.Why networking should happen long before you need your next opportunity.What makes cybersecurity buyers so different from other B2B audiences.How lessons from hospitality helped Andy become a better marketer.Why empathetic marketing still works, even in highly technical industries.How early-stage startups can be the best place to accelerate your marketing career.
About Andy Tzortzinis
Andy Tzortzinis is a freelance cybersecurity product marketer and a Brand Ambassador for the Cybersecurity Marketing Society. After beginning his career in the restaurant industry, he transitioned into marketing before finding his niche in cybersecurity. Today, he helps security companies communicate more effectively with technical buyers while remaining active in one of the industry's largest marketing communities.
Connect with Andy:
LinkedIn: https://www.linkedin.com/in/andy-tzortzinis/
About The B2B M...
Dave Clark didn't set out to become a B2B marketer.
Before joining Factal as Marketing Strategist and Producer, he worked as a sports journalist, an Arabic linguist, a professional coffee taster, and in direct-to-consumer marketing. Each stop along the way taught him something different about writing, audiences, and what actually earns people's attention.
In this episode, Dave explains how those experiences shaped the way he approaches marketing today. We talk about zero-click marketing, why traditional attribution is becoming less reliable, and how AI search, privacy regulations, and changing buyer behaviour are forcing marketers to rethink some long-held assumptions. It's a conversation about adapting to where marketing is heading, not where it used to be.
What you'll learn:
Why Dave believes journalism taught him more about marketing than any textbook could.How a background in B2C marketing still influences the way he approaches SaaS.What zero-click marketing actually means, and why it's more than just avoiding links.Why marketers may be putting too much faith in attribution dashboards.How privacy changes and AI search are quietly reshaping marketing measurement.The metrics Dave pays attention to instead of obsessing over clicks.Why understanding your audience matters more than building increasingly detailed buyer journeys.Dave's advice for creating content people actually want to consume, wherever they find it.About Dave:
Dave Clark is the Marketing Strategist and Producer at Factal, a risk intelligence platform that helps organizations monitor and respond to critical events around the world. Before moving into B2B SaaS, he worked in journalism, direct-to-consumer marketing, professional coffee, and sports media. Those experiences continue to shape his perspective on content, audience building, and modern marketing.
Connect with Dave:
LinkedIn: https://www.linkedin.com/in/dave-clark-25304a38/
Factal: https://www.factal.com/
About the B2B Marketer
The B2B Markete...
Marketing teams are producing more content than ever.
More blog posts. More webinars. More email campaigns. More landing pages.
So why do so many companies still struggle to generate leads?
In this episode of The B2B Marketer, Rob Baillieul sits down with Noah Matthews, Business Development Advisor at BeResponsive Media. Noah explains why marketing teams often get stuck chasing new initiatives before existing ones have a chance to work, and how stronger alignment between sales and marketing can create better results.
The conversation also explores AI's growing role in marketing. Rather than replacing marketers, Noah argues the technology is increasing the value of strategy, judgment, and understanding how customers actually make buying decisions.
Noah Matthews is a Business Development Advisor at BeResponsive Media, a B2B marketing agency focused on helping organizations align marketing efforts with business goals. His work sits at the intersection of sales enablement, marketing strategy, and business development.
Connect with Noah on LinkedInLearn more about BeResponsive Media
Most people think AI is about automating repetitive tasks or generating content faster. But according to Anthony Nestel, the real opportunity is much bigger than that. In this episode, Rob chats with Anthony, Committee Member at the Halifax AI Collective and Head of Digital Advertising at MadBarn, about why AI could become for small businesses what Shopify was for eCommerce. They explore synthetic customer panels, AI-powered market research and the growing ability for lean teams to do work that once required massive budgets and headcount.
Connect with Anthony on LinkedIn.
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Going up against big-budget competitors? You’re not alone. In this episode, Rob chats with Kyle Hankins, Digital Marketing Manager at Carbide, about what it really takes to build pipeline when you're a small team with limited resources. They dive into why traditional SEO is broken, how to make paid ads work on a shoestring budget, and why SMBs need more than just software—they need real security partners. Plus, they swap bold predictions on how AI will reshape B2B marketing.
📹 Mentioned: Skyline Trail – Cape Breton
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The future of content marketing isn’t about speed. It’s about strategy.
In this episode of The B2B Marketer, I’m joined by Warren Lawless, content and brand consultant at WL Marketing, to talk about what’s changing—and what still matters—as AI reshapes the marketing world. We explore the rise of individual contributors, the fall of entry-level roles, and why human creativity and proprietary data are becoming your biggest advantages.
Learn more about Warren at warrenlawless.com. Subscribe, share, and let us know what you think!
Is AI the end of marketing as we know it, or just the beginning?
In this kickoff episode, I chat with Gaurav Iyer, Principal at Capital Communications, about how AI is reshaping content creation, what still sets great marketers apart, and why custom content might be more valuable than ever.
We also get into lessons from managing creative teams, a bold marketing prediction for the next 5 years, and a few war stories from our early days.
Enjoyed the episode? Subscribe, leave a review, or DM me on LinkedIn. I’d love your feedback.
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