SMTAI 2026 - Francesca Lehtomaa
12 min
Think about the last time you had a weird question at work. Did you type keywords into Google and click through ten blue links, or did you just ask ChatGPT or Claude? Most people in our industry are already treating AI tools like a smarter search engine. Which brings up a problem most manufacturing companies have not thought about yet: when an engineer asks an AI tool who solves a specific problem, does your shop show up in the answer, or do your competitors? At SMTA International 2026, Francesca Lehtomaa (founder of Lehtomaa Group) sat down with Elias Malfavon Jr., Sean Kincaid, and Daniel Stanphill to talk about Generative Engine Optimization (GEO), targeted LinkedIn strategy, and taking the leap into business ownership after 17 years at one company. We talked through: • What GEO actually means for B2B manufacturing companies trying to get cited where buyers are searching today • Why posting what genuinely interests you beats polished corporate copy every time • Getting the next generation onto the production floor through EMAC and the Bright Manufacturing Challenge • Why Daniel and Sean agree you could identify water-soluble solder paste blindfolded from across the room (and why Elias got called "Unc" on the mic)