When Product and Design Don't Agree | feat. Victor Yocco, PhD
41 min
Design has a strong opinion. The PM has a strong opinion. What can a researcher do? Victor Yocco shares the one move a researcher can make to get a team like that unstuck, and gets specific about running it well: how to propose it so nobody hears a verdict coming, how to give both directions an equal footing, which questions to ask users, and how to share findings that give both sides something to build on. Victor is a Staff UX Researcher at ServiceNow, where he studies how people work with AI-powered and agentic features, and spent nearly a decade as a research consultant at EY. He wrote Design for the Mind, a book on applying psychology to design, and his new book is Designing Agentic AI Experiences (CRC Press). Tiny Research Wins listeners get 20% off Victor's new book by using the code 26SMA4 at routledge.com. Check out Victor's course at UXR Institute on doing UX Research for AI Products: https://www.uxrinstitute.com/course/ux-research-ai-products