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Uncommon Thinking

Uncommon Thinking

A Marketing , Business and Management podcast

#128 in Marketing · 🇮🇳
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About the show

Disruption, reinvention, pushing the boundaries – these are the currency of advertising, marketing and modern business, and traits possessed by guests interviewed on the Advertising Week stage. Hear thought provoking ideas – from former heavyweight boxers to pop stars and cinematic legends – through people having an outsized impact on our world.

Newest episodes

The Next Era of Financial Media Networks

27 min

On this panel presented by Citi Commerce Media, Quentin George, Distinguished Partner at McKinsey & Company, joins Jeff Chwast, General Manager of Citi Commerce Media; Jack Jia, Founder and CEO of Musely; Maryam Paez, Head of Marketing & Loyalty at Paze; Jennifer Philo, Global Vice President, Digital Commerce and Partnerships at Blackhawk Network; and Joe Groter, Vice President of Commerce Partnerships at Publicis Media to discuss what financial media networks must deliver for advertisers. The conversation examines how transaction insights, relevant offers and payment capabilities can work together to serve customers. In this episode of Uncommon Thinking, live at Advertising Week New York 2026, we explore what turns a promising test into a lasting media partnership. From easy activation and incremental results to loyalty and checkout, the panel considers the evidence and customer experience brands need before committing more of their budgets.

The Power of the Transaction

17 min

On this panel presented by Citi Commerce Media, Quentin George, Distinguished Partner at McKinsey & Company, joins Pam Habner, Head of U.S. Consumer Cards; Jeff Chwast, General Manager of Citi Commerce Media; Elyse Lesley, Head of U.S. Consumer Cards Marketing; and Ben Mackinnon, Founder and CEO of Kard to discuss what purchasing behavior can reveal about customers. The conversation explores how Citi Commerce Media can connect audience insights with relevant advertising and offers across the purchase journey. In this episode of Uncommon Thinking, live at Advertising Week New York 2026, we examine how transaction data can help marketers assess spending after an ad, compare results with control groups and use those findings to improve campaigns. The panel also discusses the planned acquisition of Kard and the opportunity to bring more personalized rewards and measurable outcomes to customers and brands.

The Entertainment Evolution: What Today's Audiences Want Next

33 min

The entertainment landscape is changing dramatically, and so are the audiences that define it. From gaming and streaming to social media and digital communities, consumers are no longer simply watching or listening. They're participating, connecting and increasingly shaping the entertainment experiences themselves. For marketers, that evolution presents both an extraordinary opportunity and a fundamental challenge. How can brands move beyond traditional advertising to become meaningful participants in the entertainment and communities that people genuinely care about? In this special session, presented by Xbox, we explore the changing expectations of today's audiences, the growing influence of fandom and what the next generation of entertainment experiences means for brands. This is "The Entertainment Evolution: What Today's Audiences Want Next," recorded live at Advertising Week New York 2026.

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All episodes

The Next Era of Financial Media Networks

27 min

On this panel presented by Citi Commerce Media, Quentin George, Distinguished Partner at McKinsey & Company, joins Jeff Chwast, General Manager of Citi Commerce Media; Jack Jia, Founder and CEO of Musely; Maryam Paez, Head of Marketing & Loyalty at Paze; Jennifer Philo, Global Vice President, Digital Commerce and Partnerships at Blackhawk Network; and Joe Groter, Vice President of Commerce Partnerships at Publicis Media to discuss what financial media networks must deliver for advertisers. The conversation examines how transaction insights, relevant offers and payment capabilities can work together to serve customers. In this episode of Uncommon Thinking, live at Advertising Week New York 2026, we explore what turns a promising test into a lasting media partnership. From easy activation and incremental results to loyalty and checkout, the panel considers the evidence and customer experience brands need before committing more of their budgets.

The Power of the Transaction

17 min

On this panel presented by Citi Commerce Media, Quentin George, Distinguished Partner at McKinsey & Company, joins Pam Habner, Head of U.S. Consumer Cards; Jeff Chwast, General Manager of Citi Commerce Media; Elyse Lesley, Head of U.S. Consumer Cards Marketing; and Ben Mackinnon, Founder and CEO of Kard to discuss what purchasing behavior can reveal about customers. The conversation explores how Citi Commerce Media can connect audience insights with relevant advertising and offers across the purchase journey. In this episode of Uncommon Thinking, live at Advertising Week New York 2026, we examine how transaction data can help marketers assess spending after an ad, compare results with control groups and use those findings to improve campaigns. The panel also discusses the planned acquisition of Kard and the opportunity to bring more personalized rewards and measurable outcomes to customers and brands.

The Entertainment Evolution: What Today's Audiences Want Next

33 min

The entertainment landscape is changing dramatically, and so are the audiences that define it. From gaming and streaming to social media and digital communities, consumers are no longer simply watching or listening. They're participating, connecting and increasingly shaping the entertainment experiences themselves. For marketers, that evolution presents both an extraordinary opportunity and a fundamental challenge. How can brands move beyond traditional advertising to become meaningful participants in the entertainment and communities that people genuinely care about? In this special session, presented by Xbox, we explore the changing expectations of today's audiences, the growing influence of fandom and what the next generation of entertainment experiences means for brands. This is "The Entertainment Evolution: What Today's Audiences Want Next," recorded live at Advertising Week New York 2026.

Brands That Move People: What It Actually Takes

34 min

On this panel presented by MarketCast, Lana Busignani, Chief Executive Officer at MarketCast, joins Jim Mollica, President, Luxury Consumer Audio & Chief Marketing Officer at Bose to discuss how the audio company is building its brand around people’s connection to music. Jim explains why emotion leads the story, how Bose chooses artists and creators, and what it takes to earn support for long-term brand investment. In this episode of Uncommon Thinking, live at Advertising Week New York 2026, we explore how those choices translate into content, customer relationships and measurement. From using AI for production variants to developing music programming through Bose’s studio, the conversation examines how a brand can demonstrate what it stands for while remaining accountable to business results.

The Next Era of Commerce Media: How Tractor Supply Is Building for What’s Ahead

33 min

On this fireside chat presented by Koddi, Nicholas Ward, President and Co-Founder of Koddi, joins Tori Haynie, Director of Retail Media and Digital Initiatives at Tractor Supply Company to discuss how the retailer is building its media network around the people it serves. From first-time pet owners to families caring for livestock and land, the conversation explores how understanding customers can guide advertising that helps them shop. In this episode of Uncommon Thinking, live at Advertising Week New York 2026, we examine how Tractor Supply is creating opportunities for emerging brands, simplifying campaign reporting and using AI to support a small team. Tori also shares why the network protects branded search from competing advertisers and how its plans for in-store media and connected TV will build on its customer relationships.

The Privacy Payoff: What 11,000 Consumers Want Marketers to Know

14 min

When a customer clicks “accept,” have you earned their trust — or just worn them down? In “The Privacy Payoff: What 11,000 Consumers Want Marketers to Know,” recorded at Advertising Week New York 2026, Usercentrics’ Maureen Prado explores what consumer research reveals about data sharing, AI personalization and meaningful consent. Listen for why privacy-conscious consumers could become a brand’s most receptive audience, and how clearer choices can help earn their yes.

The Other Side of the Screen: Brand-Building through Premium Content

32 min

On this panel presented by Amazon Ads, Chris Fuller, Director of U.S. Financial and Consumer Services Advertising Sales at Amazon Ads, joins Jodie Hayes, Vice President of Integrated Investments at Havas Media, and Lauren Anderson, Head of the U.S. Brand Innovation Lab at Amazon Ads to discuss what attention adds to streaming TV planning. Reach and frequency show how often an ad appears, but understanding the content and the audience’s engagement can help brands make more informed investments. In this episode of Uncommon Thinking, live at Advertising Week New York 2026, we explore how that thinking translates into creative partnerships and campaign decisions. From Liquid I.V.’s integration with “Off Campus” to Lexus’ musical collaboration with Laufey, the discussion examines how brands can find a natural place in entertainment, measure the response and create their own cultural moments.

More Than the Game: Building Brand Connections Across Sports Culture

31 min

On this panel presented by Spotify, Ann Piper, Head of Sales for the Americas at Spotify, joins Angela Steele, Chief Client Officer, U.S. at WPP Media; Wes Harris, Director of Marketing for YouTube TV at Google; and Juliet Litman, Director of Talent and Operations at Spotify Podcast Studios to explore how fandom continues between games and episodes. Fans turn to trusted voices to debate, discover and keep the conversation going, creating opportunities for brands to contribute. In this episode of Uncommon Thinking, live at Advertising Week New York 2026, we explore what makes those partnerships welcome. From YouTube TV’s recurring segments with Bill Simmons to Ally’s investment in women’s sports, the discussion examines how brands can support the experiences fans care about and become part of their everyday routines.

Field to Fandom: Where Storytelling Meets Performance

33 min

On the panel presented by Paramount Advertising, Mary Kate Callen, SVP, Global Ad Marketing & Intelligence at Paramount Advertising, sits down with Neil Greskiewicz, VP, Sales, Paramount Advertising, Dayo Harewood, SVP, Creative, Brand Studio, Paramount Media Labs, and Amanda Evans, Head of Brand, Insights & Partnerships, Wayfair, to discuss Wayfair's partnership with the NFL on CBS.

Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution

30 min

On the panel presented by InstaCart Ads, the Deputy Editor, Commerce at Ad Week, Lauren Johnson, sits down with Instacart Head of Commercial Marketing, Stephanie Paturzo Swingle, and Belgian Boys CEO, Anouck Gotlib, to discuss how retail media built its reputation on measurable, lower-funnel performance. But something bigger is happening. In this episode of Uncommon Thinking live at Advertising Week New York 2026, we sit down to unpack what's driving this shift and what it looks like to partner on creative storytelling. Commerce media has evolved from a conversion channel into a full-funnel layer — with the targeting infrastructure and creative capabilities to inform the entire media mix, from awareness all the way through to purchase.

Measurement Masterminds: We Put Marketing’s Measurement Experts on the Spot

28 min

Whatever size of marketing budget you spend, proving ROI has never mattered more. But how do leading marketers, tech experts and media agencies go about it? In Measurement Masterminds, we bring together experts from across the measurement ecosystem, and ask key questions about their specialist subjects, to highlight the metrics that hold up best. You’ll hear from brands large and small, leading martech firms and measurement specialists. And you’ll get the answers you need for when you’re in the ROI hot seat. In Measurement Masterminds, each guest steps into the spotlight to answer the questions marketers really want answered about measurement. It’s our opportunity to dig into proving value on limited budgets, embedding measurement into the marketing tech stack, and identifying the most credible metrics in an era defined by data and AI.   Presented by LinkedIn.

The Power of Fandom: From Cultural Moments to Commercial Impact

27 min

There is no doubt that 2026 will be defined by global moments across music, sport and tech, but Aligning your brand with cultural moments does not always guarantee relevance, despite the scale. In a world where audiences are fragmented and attention is fleeting, the brands that win aren’t the loudest, they’re the most culturally fluent. This session will unpack how tapping into fandoms (the engaged audiences behind culture’s biggest moments) can drive measurable attention, relevance and business outcomes. Learn how to move beyond sponsorships and into the centre of the conversation.   Presented by Vevo.

Why the Future of Media is Sound-On and What It Means for Brands

31 min

The sound-off era is over. Screens are fading, and brands still chasing clicks are falling behind. In this session we preview new research from 5,000+ consumers, 100+ advertisers, and 30+ experts on the shift reshaping media: audio as modern life’s connective tissue - earning attention and emotion. With voice-first AI, audio becomes the primary interface, where trust and taste still matter and brands can show up without interrupting. Leave with why audio+ is essential for sustainable brand impact—and how Spotify leads today.   Presented by Spotify.

Creative that Lasts: Making the Most of Every Impression

30 min

From Advertising Week New York 2025: In a time of shrinking budgets and sky-high expectations, marketers are under pressure to deliver better creative that goes the distance — breaking through with impact, clicks, and sustaining them over longer periods of time. We’ll explore real-world campaigns, categories, and brands that achieve long wear-in and lasting impact — and what they’re doing right.

Fandom to Effectiveness: How Passion Drives Performance

33 min

From Advertising Week New York 2025: Join us for a conversation with Allegra Krishnan, Chief Loyalty & Engagement Officer at McDonald's; Tracy-Ann Lim, Chief Media Officer at JPMorgan Chase & Co and Nora Princiotti, Staff Writer at The Ringer. Moderated by Bridget Evans, Global Head of Business Marketing at Spotify, the panel will explore how brands and creators lean into communities that drive culture. Jenny Haggard, Global Brand Strategy Lead for Thought Leadership at Spotify, will open the session, framing how loyalty, storytelling and fandom drive measurement.

Precision at Scale: Unlocking the Future of Customer Connection

31 min

From Advertising Week 2025: Data has reshaped the way brands connect with consumers, evolving how brands personalize experiences, foster long-term loyalty, and measure business impact. This conversation will explore the strategies shaping the next frontier of relevance, attribution, and value at scale as brands and advertisers meet the demands of a complex advertising landscape.

Culture Can’t Be Bought—But It Can Be Partnered With

31 min

In a landscape where everyone’s chasing cultural relevance, music remains the most immediate and emotionally resonant signal of what’s next. This fireside chat explores how brands can move beyond transactional media buys to build real equity by investing in the creators driving culture forward. With deep roots in cross-cultural music scenes and a platform built to spotlight emerging talent, SoundCloud offers advertisers a more authentic path into culture,especially with Gen Z and Gen Alpha audiences who engage with music as identity, not background noise.  

All Commerce Media: Cross-Vertical Insights and Playbooks for Growth

31 min

Commerce media is at a tipping point. What started in retail is now reshaping industries from travel to financial services, creating massive new revenue streams through first-party data, purchase intent signals, and fresh monetization models. In this exclusive session, Nicholas Ward (Koddi) and Nikhil Lai (Forrester) will debut new Forrester x Koddi research that benchmarks commerce media maturity and reveals the innovations separating leaders from laggards. But this isn’t just research for research’s sake. We’ll translate the findings into a practical playbook of high-impact moves; the same kinds of strategies that have helped brands and publishers unlock billions in incremental revenue.

AI Gets Real: Dentsu & Canvas Worldwide's Outcomes Playbook

31 min

From Advertising Week New York 2025: Marketers aren’t asking for more AI hype. They’re asking for strategy that shows up in every media buy. Greg Johns of Canvas Worldwide and Stephanie Landrum of Dentsu share how their clients use custom AI to connect planning to real-time buying decisions — and the outcomes that followed.  

The In-House Advantage: How Chime Bypassed Traditional TV Buys to Scale Smarter

30 min

From Advertising Week New York 2025: In less than a decade, Chime evolved from a scrappy fintech startup into a multibillion-dollar digital banking powerhouse. In this fireside chat, Nick Fairbairn, VP of Growth Marketing, shares the strategies behind that rise, with TV advertising driving over 9 million customers and building the brand. Learn how bypassing traditional media buying created a unified growth engine — and the methodologies and insights that fueled this level of performance and scale.  

If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts

31 min

From Advertising Week New York 2025: Today’s path to purchase isn’t a funnel, it’s a remix. The line between brand and commerce has vanished, and everything is shoppable. To break through, modern marketers must move beyond impressions and lean into orchestration, where every touchpoint drives connection, conversion, and cultural relevance.​ Hosted by Christi Geary, EVP, and Head of AMP (Advantage Marketing Partners), this bold conversation brings together powerhouse brand leaders to share how they’re hitting all the right notes, emotionally and commercially.​ This isn’t theory — it’s a behind-the-scenes look at how marketers are delivering Full Volume Impact: -Building brand love that fuels buyer behavior -Bridging upper funnel storytelling with lower funnel performance -Turning TikToks into transactions and brand equity into real-life sales From omnichannel innovation to retail-rooted strategies, discover what it takes to not just keep up, but break out.​ Because if everything is shoppable, the smartest brands don’t just play, they go platinum.

Empowering Small Businesses Through Smarter Advertising

30 min

From Advertising Week New York 2025: SMBs face rising ad costs, shrinking reach, and cookie deprecation making customer acquisition harder. As inflation impacts spending, they need new revenue streams. Mark Grether, SVP of PayPal Ads, will explore how PayPal is reimagining advertising by turning SMBs into both ad buyers and publishers. Using transaction insights, PayPal's tools like Storefront Ads create an ecosystem where small businesses can monetize sites and acquire customers with precision. Small and mid-sized businesses (SMBs) face mounting challenges: rising ad costs, shrinking organic reach, and cookie deprecation making customer acquisition harder than ever. As inflation impacts spending, SMBs need new revenue streams.

Positivity Powers Performance, Presented by Pinterest

55 min

With Q4 2024 being their first billion-dollar quarter, as highlighted in their previous earnings, Pinterest has reached a new era. Their success is based on the lower-funnel performance products they launched over the last few years, which drives their users from inspiration to actually making a purchase. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025, we will explore how positivity impacts consumer behavior. We’ll dive into why positivity is good for business and explore the research to back it.

Rethink What’s Possible: What the Next Generation of Search Means for Marketing

27 min

As consumer behavior shifts, Google is offering new ways to Search. Marketers can benefit from these new tools with the right methods. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we will explore how AI-powered search can be a powerful tool in marketing and how companies like Dell are capitalizing on these new features.

Spotify Advertising: Easy, Elevated, Effective

26 min

With the launch of their Ad Exchange, Spotify aims to be the best partner possible for brands and marketers. Users have shifted towards video content within the app, which offers new opportunities for advertisers. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we’ll explore how Spotify Advertising is evolving to offer more automated opportunities that will improve audience engagement.

The YouTube Formula – How to Crack YouTube Ads, Prove It and Scale It

26 min

As privacy becomes more important to consumers, Usercentrics believes that user privacy, consent, and preferences should be at the forefront. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we explore the measurement framework to track and prove a channel’s success with a privacy-first approach

Attention Please: Unlocking the Power of Premium on YouTube

28 min

As younger audiences shift their attention from traditional media to streaming platforms like YouTube, brands need to pay attention to the content surrounding the ad spaces they inhabit. Research shows that advertisements surrounding premium quality content are optimal for audience engagement. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by Vevo, we explore how fit for TV content is the ideal space for advertisers.

AI in Paid Media: From POCs to Full-Scale Transformation

30 min

Leading brands are moving into full scale AI transformations. Agentive AI is set to improve the efficiency of marketing campaigns by relieving the grunt work and allowing for employees to focus their attention on other areas. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we’ll dive into how companies are building integrated, multi-agent AI platforms that span the entire media value chain, enhancing strategic capabilities and reshaping marketing operations The era of broad audience segments is over. As privacy regulations reshape the digital advertising landscape, precision is the new advantage. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we explore how Generative AI is revolutionizing audience targeting. You’ll learn how AI-driven solutions go beyond traditional segments to drive smarter, more effective campaigns.

How AI Will Help Marketers Do the Best Work of Their Careers

33 min

On this episode of Uncommon Thinking, recorded at Advertising Week New York 2023, panelists delve into the dynamic landscape of continuous AI innovation and share why our industry is on the precipice of unleashing its potential to do more creative, strategic work that drives businesses forward, and the importance of industry collaboration between brands and AI providers to maximize the impact and harness the opportunity of these new technologies.

Brand Mascots Get Social

28 min

Brand mascots — we know ‘em, we love ‘em and it’s no secret that brand mascots are taking social by storm. The way brands leverage mascots has evolved — they’ve been able to unlock new functions and “lives” online. With these personas entering the social media space now more than ever, marketers need to know what goes into creating a strong digital presence for their own mascots. Hear from some iconic brands as they discuss best practices for bringing your brand’s mascot to life on social media.

A Fashion-Forward Future: Using AI to Power Growth Marketing with Poshmark

24 min

In this episode of Uncommon Thinking, recorded live at Advertising Week New York, panelists discuss the opportunity for brands to leverage AI in their growth marketing operations. They’ll also discuss how incorporating AI can optimize your creative processes, resulting in higher production output without a higher budget. This session is for anyone ready to take their marketing to the next level with AI-based solutions.

How to Turn Your TV Nightmare into Ratings Gold

33 min

Measuring TV audiences used to be really simple. Now it’s a hot mess. From linear TV, to catch-up, FAST channels and subscription streaming apps — it’s a TV nightmare for marketers. In this session, taken from Advertising Week APAC 2023, execs from three very different media agencies will unpack how they’re navigating the data maze to make their clients television addicts. They’ll be joined by leaders from Yahoo and Samba TV to unpack a now globally-adopted system that is already turning savvy clients’ TV nightmares into ratings gold.

From Content to Commerce: Connecting Streams to Sales

33 min

Industry changes are unfolding that impact advertisers’ ability to reach engaged, relevant audiences. Amidst these changes, some brands are turning to streaming media to help reach consumers discover products they might love by using retail media and insight-driven technology. In this panel, taken from Advertising Week APAC 2023, we’ll hear from leading brands and media partners on how they’re successfully connecting content to commerce to drive business growth.

Real Relationships, Real Results: Driving Brand Growth & Sales

30 min

Real relationships are among the most significant connections we can have, especially with our closest friends and family. They provide a sense of belonging and joy. An environment built on real relationships holds the power to drive real influence for brands. In this session, taken from Advertising Week APAC 2023, our panelists discuss the power of relationships to drive business growth by building influence, loyalty and sales.

LBB Presents: How Do We Put a Value on Creativity?

31 min

Theoretically, creativity is an economic multiplier that can boost business and drive sales and make money. Easy, right? But then when it comes to paying for it, it all gets a bit more complicated. This session, from Advertising Week APAC 2023, opens up a dialogue about the value of creativity, and how it’s perceived in marketing departments and agencies. What’s really affecting marketers’ budgets? And what’s the impact of treating creative as a cost rather than an investment?

Storytelling in Sport

38 min

With the Women’s World Cup creating further excitement around Women’s Sports, the Rugby World Cup later in the year and Football continuing to grow in popularity, many advertisers are looking to capitalise on Sport’s major tentpole moments. In this session from Advertising Week Europe 2023, our panel shares their own experiences and recommendations around how brands and content owners can successfully cut through with high-impact storytelling in Sport, to engage audiences at scale — at a time when sport consumption is changing more than ever.

Secrets to Success

33 min

Looking for the secrets to success? Well, these Future Is Female nominees are ready to share theirs. In this session, recorded at Advertising Week Europe 2023, leaders from across the industry share details on their personal journeys, challenges they’ve overcome, and how they continue to innovate and evolve and more. This thought-provoking discussion is sure to leave you feeling inspired and empowered.

Unleashing the Power of Narratives: The Magic of Japanese Artistry in Brand Storytelling

37 min

In the grand theatre of branding and marketing, artists play an essential role as narrators, breathing life into brands through their palette of creativity and transforming ordinary campaigns into compelling visual symphonies that sing directly to the hearts of consumers. David Stanley Hewett is one of the most well-known foreign artists in Japan. This exciting session from Advertising Week Asia promises a peek behind the curtain into David’s distinctive approach to brand storytelling.

This House Believes the Golden Age of Advertising is Over

42 min

The world of advertising has evolved dramatically over the past few decades. From the early days of print and radio ads to the modern era of digital and social media marketing, the industry has undergone significant transformations. It’s worth asking whether the Golden Age of Advertising is over. In this lively debate from Advertising Week Europe 2023, two teams will argue for and against the motion “This House Believes The Golden Age Of Advertising Is Over.” The teams will present their arguments on whether the advertising industry is still a fun industry and if it has lost its creativity. They will examine the evolution of the industry and explore the challenges and opportunities that exist in the present day.

Pillars of Success in the CTV Marketplace

31 min

Growing your brand requires adapting to the changing media landscape, but as the nascent CTV marketplace and audiences evolve, it’s not obvious how one finds success or even what success looks like. In this session from Advertising Week Europe 2023, you’ll hear from pioneers in the CTV space as they share strategies to make this complex and fragmented streaming and digital space easy for you and your brands to navigate.

Changing the Language of Leadership

30 min

Descriptions of leadership have become gendered and in many cases, reflect an outdated characterisation of what makes good leadership. In this talk from Advertising Week Europe 2023, WACL leads a panel discussion on what ‘steps forward’ need to happen in order to accelerate this much-needed change.

From the Vault: How to Streamline Video Production Without Sacrificing Scale

1 hr 0 min

With demand for video at an all time high, how can advertisers strike the right balance between hitting their goals without overwhelming their bandwidth-strapped marketing teams? By getting efficient with video production. Learn all of this and more in this episode, recorded late last year with our partners at QuickFrame as part of our AWAdvance webinar series.

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