Gillian Perkins

Work Less, Earn More

A Entrepreneurship , Business and Marketing podcast

#116 in Entrepreneurship · 🇮🇪 #185 in Entrepreneurship · 🇳🇴

About the show

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

Newest episodes

Ep 355: 12 Online Businesses Anyone Can Start in 2026 (No Special Skills Required)

Nov 10, 2026 47 min

The online business ideas that worked a few years ago aren’t necessarily the ones that can really make money today. So in this episode, I’m walking you through 12 specific online business ideas for 2027, each one backed by data that shows real and growing demand. We’ll look at four categories: AI and tech services, health and wellness, family and life transitions, and hobby and skill-based memberships. For each idea, I’ll cover which business model fits best: services, high-ticket coaching or consulting, or mid-ticket digital products like courses and memberships. Even if none of these ideas is the perfect fit for you, they’ll get your wheels turning and show you exactly what kind of demand data to look for as you choose your own business idea. Once you have your idea, my free private podcast, The $100K Method, will walk you through turning it into a steady stream of profit: https://www.gillianperkins.com/100k-method-signup Free Resources to Grow Your Online Business: The $100K Method (free private podcast): https://www.gillianperkins.com/100k-method-signup Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ Work with Gillian Perkins: Startup Society: https://startupsociety.com $100K Mastermind: https://gillianperkins.com/100k-mastermind Connect with Gillian: Website: https://gillianperkins.com Instagram: https://instagram.com/gillianzperkins/

EP 354: Build an Email List that MAKES MONEY (with Kit CEO, Nathan Barry)

Nov 3, 2026 37 min

A bigger email list doesn't always mean a bigger income. Some creators earn over a million dollars a year from fewer than 5,000 subscribers. This week I'm joined by Nathan Barry, the founder and CEO of Kit, who gets a behind-the-scenes look at what's working for over 100,000 creators every month. We talk about what actually drives revenue per subscriber, why selling your own products beats relying on sponsorships, and why making money is a skill you can learn. Then Nathan walks through exactly how to grow a targeted list from your very first subscriber, using the same approach he used for his own first book. Turn your email list into thousands of dollars of revenue per month! Learn the strategy with my 10-episode podcast series, The $100K Method: https://www.gillianperkins.com/100k-method-signup Plus, use my link to get a free Kit email marketing account to put what you learn into practice! https://partners.convertkit.com/ezf23916u2j7 In This Episode, I Cover: Why audience size and revenue are less connected than you'd expectHow your niche and price point shape what each subscriber is worthWhy your own products earn more than sponsorships and affiliate dealsWhen to start offering recurring revenue products (and when not to)How to get your first subscribers and find out exactly what they wantThe algorithm trap that builds an audience that never buysAbout Nathan Barry: Pre-order The Ladders of Wealth: https://laddersofwealth.com Kit: https://partners.convertkit.com/ezf23916u2j7 Free Resources to Grow Your Online Business: Stuck at Zero podcast series: https://www.gillianperkins.com/stuck $100K Method podcast series: https://www.gillianperkins.com/100k-method-signup Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ Work with Gillian Perkins: Startup Society: https://startupsociety.com $100K Mastermind: https://gillianperkins.com/100k-mastermind Connect with Gillian: Website: https://gillianperkins.com Instagram: https://ins...

EP 353: What I'd Do If I Were Starting My Business from Scratch

Oct 27, 2026 20 min

If you had to start your business over with nothing, what would you do differently? Over the years, I've started about a dozen businesses. A couple did really well, a few failed, and a few I simply walked away from. In this episode, I'm sharing exactly how I'd build my current business if I were starting from scratch, without the connections, money or tools I have today. You'll hear the 10 steps I'd take to get it off the ground, the mistakes I wouldn't repeat, and the four tools I'd invest in right from the start. If you're ready to start your own online business and want a clear path to follow, check out my free Small Business 101 course here: https://gillianperkins.com/free-training-small-business-101/ In This Episode, I Cover: Why I'd start a YouTube channel before building a website or creating a productHow I'd set up my email list and a simple email funnel before I had anything to sellWhat a minimum viable product is, and how to create oneThe exposure strategies that have worked best for me beyond YouTubeThe first two people I'd hire, and how much sooner I wish I'd hired one of themThe four tools I'd invest in early, including the website platform I'd choose over WordPress Free Resources to Grow Your Online Business: Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup Early Access (Why Your Audience Isn't Growing): https://www.gillianperkins.com/early-access Work with Gillian Perkins: Startup Society: https://startupsociety.com $100K Mastermind: https://gillianperkins.com/100k-mastermind Connect with Gillian: Website: https://gillianperkins.com Instagram: https://instagram.com/gillianzperkins/

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All episodes

The newest 50 of 366 episodes

Ep 355: 12 Online Businesses Anyone Can Start in 2026 (No Special Skills Required)

Nov 10, 2026 47 min

EP 354: Build an Email List that MAKES MONEY (with Kit CEO, Nathan Barry)

Nov 3, 2026 37 min

EP 353: What I'd Do If I Were Starting My Business from Scratch

Oct 27, 2026 20 min

EP 352: How my FIRST VIDEO went VIRAL

Oct 20, 2026 14 min

The very first video I posted on my YouTube channel went viral. It wasn’t professionally shot, I was nervous on camera, and I filmed it in my living room with the camera on auto. So what made it take off? In this episode, I’m taking you behind the scenes of how that video went from a handful of views a day to hundreds of thousands of views, why it took months before it finally caught on, and the three things you need to do if you want your own videos to be much more likely to go viral. Viral videos aren’t just a nice bonus on YouTube. They’re one of the biggest drivers of channel growth, and the process behind them is simpler than most people think. If you want to learn how to get views on YouTube even when you’re starting with zero subscribers, check out my free YouTube growth strategy class here: https://creatorfasttrack.com/workshop-registration In This Episode, I Cover: Why viral videos are essential for growing a YouTube channel, not just nice to haveHow YouTube tests a brand new channel’s videos with small audiences before pushing them out widelyWhy you shouldn't give up on a video that doesn’t take off right awayThe two types of research that helped me find video ideas I knew would perform wellThe free tools I use for keyword researchHow to create a thumbnail and title that are clear, eye-catching, and a little bit intriguing Free Resources to Grow Your Online Business: YouTube Growth Strategy Class: https://creatorfasttrack.com/workshop-registration The $100K Method (free private podcast): https://www.gillianperkins.com/100k-method-signup Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ Work with Gillian Perkins: Startup Society: https://startupsociety.com $100K Mastermind: https://gillianperkins.com/100k-mastermind Connect with Gillian: Website: https://gillianperkins.com Instagram: https://instagram.com/gillianzperkins/

EP 351: The Happiness Trap (And How to Finally Escape It) with Sam Vander Wielen

Oct 13, 2026 39 min

What happens when you get everything you worked for and it still isn't enough? That's exactly where this week's guest, Sam Vander Wielen, found herself. Sam spent years building a career as an attorney, only to discover that the title, the salary, and the respect that were supposed to make her happy left her miserable instead. So she walked away and built a business from scratch — one that's since made over $10 million from a single digital product. In this episode, Sam and I dig into what she calls "the happiness trap": the belief that once a certain thing happens, we'll finally feel happy, worthy, or at peace. We talk about why that belief rarely holds up, even when the thing you were chasing actually comes true, and what to do instead if you're waiting for "someday" to start feeling better about your life. If this conversation has you thinking about finally starting the business you've been sitting on, my free Small Business 101 course walks you through exactly how to get started: https://gillianperkins.com/free-training-small-business-101/ In This Episode, I Cover: What the "happiness trap" is, and why almost all of us fall into it without realizing itSam's story of chasing a law career for the status and security, only to find it made her miserableWhy even wild success in her own business didn't automatically deliver the happiness she expectedThe reason we tend to revert to the same baseline of happiness no matter how much our circumstances changeHow negativity bias explains why one nasty comment can undo ninety-nine kind onesThe "arrival fallacy," and how it can trap you twice — once chasing a career, then again chasing the business meant to replace itSam's practical steps for building happiness now instead of waiting for "someday," including her "five-second rule" for trying new hobbiesWhy Sam believes it isn't your job's — or your business's — job to make you happyHer advice for anyone sitting on a business idea right now, and how to find out if people actu...

EP 350: 3 Surprising Lessons From a $164,464.40 Launch

Oct 6, 2026 13 min

I used to believe raising my price would scare buyers off. Then I tried raising them, and... my conversion rate went from 6% to 13%! This episode breaks down what happened during our second $100K Mastermind launch. Second launches are usually the weakest, because they don't have the hype of a first launch or the momentum of the launches that come after - and I've definitely experienced that! But this one broke that pattern. In fact, it became my best launch to date, netting $164,464.40 in just two weeks! So, today, I'm excited to walk through exactly how we made it happen. In This Episode, I Cover: Why raising my price increased my conversion rate instead of hurting itWhy people tell you your product is "too expensive" (because that's rarely the real reason they don't buy)A simple addition to our offer that made it almost impossible to say no toWhy I didn't send a single email to my full list for this launchThe one number thing that separates webinars that convert from those that just falls flatWhat happened when we got 4,000 people registered for two webinars FREE Resources to Grow Your Online Business: The $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ Work with Gillian Perkins: $100K Mastermind: https://gillianperkins.com/100k-mastermind Startup Society: https://startupsociety.com Connect with Gillian: Website: https://gillianperkins.com Instagram: https://www.instagram.com/gillianzperkins/ Screenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins. I love seeing which lessons resonate most. Until next week, stay focused and take action!

Ep 349: Everything I wish I knew before trying to sell online courses

Sep 29, 2026 55 min

I put all my effort into building an amazing course and thought that alone would be enough. Well, it wasn't- and it cost me a year or two of spinning my wheels before anything sold. In this episode, I'm breaking down everything I wish I knew before I ever tried to sell an online course. After almost ten years of doing this (eight of them actually profitable), I've learned the hard way what makes some courses actually sell while others just sit there. This one's for anyone who has an online course idea, is building one right now, or already has one that isn't converting the way they hoped. In This Episode, I Cover: Why a great course is almost never enough to make it sell on its ownThe real reason people buy a course (and it's NOT the content inside it)Why cramming in more modules and bonuses usually backfiresWhy pricing based on your hours of video is quietly costing you moneyThe uncomfortable truth about giving away your best material for freeWhy your first launch is guaranteed to teach you more than it earns youThe one thing that can quietly wipe out your course business's profit margins FREE Resources to Grow Your Online Business: Free Audio Course ($100K Method): https://www.gillianperkins.com/100k-method-signup Small Business 101 (Free Course): https://gillianperkins.com/free-training-small-business-101/ Work with Gillian Perkins: $100K Mastermind: https://gillianperkins.com/100k-mastermind Startup Society: https://startupsociety.com Connect with Gillian: Website: https://gillianperkins.com Instagram: https://www.instagram.com/gillianzperkins/ Screenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins — I love seeing which lessons resonate most. Until next week — stay focused and take action.

Ep 348: We Really Simplified Our Businesses! Here's How & Why (with Stefanie Gass)

Sep 22, 2026 53 min

In this episode, podcast coach and God-Led Business host Stefanie Gass joins me for an honest, unscripted conversation about the changes we've each made in our businesses over the last year - new platforms, overhauled teams, and product lines we simplified (or didn't, lol). If you're running an online business and wondering whether it's time to shake something up, this one is for you. In This Episode, I Cover: Why Stefanie added YouTube after years of podcast-only growth, and what changed when she didThe real reason we both overstaffed our teams, and how we knew it was time to cutWhy offering a cheap "dip your toes in" option is quietly costing you salesWhat happened when Stefanie stopped niching down on a specific topic... and let faith lead her content insteadThe unstructured, no-slide format that still converts better than anything polishedHow to know when one product has earned the right to become your whole business Stefanie's Free Podcast Bootcamp: 5-Day Profitable Podcast Bootcamp, free with code GILLIAN: https://stefaniegass.com/giftsListen to God-Led Business: https://podcasts.apple.com/us/podcast/god-led-business-make-money-online-work-from-home-passive/id1437868374 Gillian's free $100K Method audio course: https://www.gillianperkins.com/100k-method-signup Connect with Gillian: Website: https://gillianperkins.comYouTube: https://www.youtube.com/@gillianzperkinsInstagram: https://www.instagram.com/gillianzperkins/ Connect with Stefanie: Website: https://stefaniegass.comInstagram: instagram.com/stefaniegass Screenshot this episode and share it to your Instagram Stories - tag @gillianzperkins so I can see it. Until next week - stay focused and take action.

Ep 347: YouTube Views Are About to Go WAY UP

Sep 15, 2026 12 min

This week I'm breaking down a policy change YouTube announced a few weeks ago that's about to reshape how every creator reads their own analytics. It's a quick, practical episode for anyone who publishes on YouTube - or watches their view count as a signal of how they're doing. In This Episode, I Cover: Why YouTube changed how Shorts views were counted a year before this updateWhat actually counts as a "view" starting August 24, 2026Where your old, more honest view count is still hiding in your analyticsWhether this change touches your monetization or Partner Program statusWhy I still don't care about a view under three seconds longWhich channels are about to see the biggest (and smallest) jumps Free Resources to Grow Your Online Business: Early Access - Why Your Audience Isn't Growing: https://www.gillianperkins.com/early-access $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ Work with Gillian Perkins: Startup Society: https://startupsociety.com $100K Mastermind: https://gillianperkins.com/100k-mastermind Connect with Gillian: Website: https://gillianperkins.com Instagram: @GillianZPerkins Screenshot this episode and share it to Instagram Stories - tag @gillianzperkins so I can see it. Until next week - stay focused and take action.

Ep 346: 3 Files That Make Your AI 10x Smarter (with Kimberly Ann Jimenez)

Sep 8, 2026 44 min

Everyone's using AI to make more content, but Kimberly Ann Jimenez has taken a different path - she used it to rebuild how her entire business runs, and now she does more in half the time with a smaller team than ever. Today I'm sitting down with Kimberly to talk about her AI strategies and systems. She’s the COO of The Business Lounge and a woman who's spent about a decade helping service providers, coaches, and small business owners turn their content into consistent customers. We get into how AI has shifted buyer behavior, what people still need from real humans in an AI world, and - my favorite part - exactly how she built a team of AI "thought partners" and agents that know her business, her offers, and her voice. In This Episode, We Cover: From accidental entrepreneur to CMO - how Kimberly went from a background in academia (and zero interest in business) to managing over 100 social media channels and a multi-seven-figure ad budget in corporate, then building her own company with her husband ChrisWhy she scaled down on purpose - how her core community grew to serve over 10,000 people, and why she moved from "really large" to a more boutique, three-tier model (community, small-group coaching, and just four one-on-one seats a year)How the buyer changed after COVID and after ChatGPT - the three waves she watched play out: wanting more one-on-one connection, growing more sophisticated, and now craving in-person, "look over my shoulder" access - plus why old-school tactics like Facebook ads are trending back in a "throwback season"Information overload vs. the age of insight - why long-form podcasts and deep content are winning, and why AI's confident-but-wrong answers are sending clients back to real experts (one client burned $1,000 on a Gemini-built Facebook ad plan before Kimberly's team fixed it)Her AI "thought partners" - how every team member has a trained Claude project (named Rosalina, Edie, Harvest) tied to a central knowledge hub in ClickUp, so the whol...

Ep 345: The 3 Questions That Make Delegation Finally Work (with Gina Cotner)

Sep 1, 2026 39 min

What if you could reclaim 10+ hours a week without working harder, waking up earlier, or finally finding the perfect productivity system? Grab my free 10-episode series, The $100K Method, for the systems that let me build a business that doesn't need me in every corner of it: https://www.gillianperkins.com/100k-method-signup Delegation sounds simple: hire help, hand things off, get your time back. In reality, it often creates more questions and more management, unless you build the right structure around it. This week I'm joined by Gina Cotner, founder and CEO of Athena Executive Services, one of the top US-based executive assistant agencies. Gina's spent the last decade pairing highly skilled EAs with busy founders and executives, and she doesn't just treat delegation as an outsourcing task. She teaches leaders how to build trust, transfer real ownership, and create accountability so their business runs better without them doing everything. In This Episode, I Cover: Why delegating a task doesn't automatically buy you your time backThe one habit that turns a hire into a task-doer instead of a real partnerWhy the first 30 days with a new hire matter more than any month afterThe exact three questions Gina uses to hand off a project and make it truly theirsWhat a US-based executive assistant actually costs, and how that compares to overseas VAs and solo freelancersHow to tell early whether you've hired the wrong person for the roleSpecial Offer for Work Less, Earn More Listeners Receive 5 free hours of service added to your first full month of work with Athena Executive Services (AES) — a $275 value! Just mention this offer during your first call with them. Connect with Gina Cotner: Website: https://www.athenaexecutiveservices.com/ LinkedIn: https://www.linkedin.com/in/athenaea/ Instagram: https://www.instagram.com/aes_executive_assistants Grow Your Online Business: Free training, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ The...

Ep 344: Why Your Launches Aren't Converting (and What's Actually Working in 2026) with Shannon Matson

Aug 25, 2026 43 min

If your launches have been underperforming, the problem probably isn't your offer — it's the strategy around it. Today I'm sitting down with Shannon Matson, founder of The Social Bungalow and former corporate VP of marketing, to talk about what's actually working in online business launches right now. Shannon has built an eight-figure business helping online entrepreneurs build a signature offer and sell it consistently. In this conversation, she breaks down the exact launch framework she's using today, why the old playbook isn't cutting it anymore, and the subtle mindset shift that makes buyers feel like they came to the decision, rather than being sold to you. In This Episode, We Cover: The Double Milestone Approach: How Shannon structures a private podcast + live event sequence to warm and pre-sell audiences before cart ever opens, and why it converts so much better than a cold webinarIntrinsic vs. extrinsic motivation: Why flipping the 80/20 ratio (less urgency, more conviction) is the key to lower refunds and higher referralsLow-ticket self-liquidating offers: How Shannon uses a paid asynchronous product between launches to build a pool of buyers (not just subscribers), and why a price tag actually increases conversion into the main offerThe deposit + bonus month structure: A specific payment plan design that reduces buyer friction, increases completion rates, and builds in a natural renewal conversationThe Popcorn Theory: Why most business owners quietly run out of new customers and don't notice until it's too late, and what to do about it (hint: it's not more Instagram content) Connect with Shannon Matson: Free private podcast WTF Is Happening in the Online Space: https://thesocialbungalow.com/wtf-is-happening-onlineInstagram: @thesocialbungalow FREE Resources to Grow Your Online Business: Is your online business making as much as you hoped it would? If not, listen to my free private podcast series Stuck at Zero: Why Your Online Business Isn’t Making Any M...

Ep 343: How I turned one digital product into a $100K/year business

Aug 18, 2026 26 min

In this episode, I'm telling the full story of how one $27 live class turned into a $100,000/year business, and breaking down the exact process I'd recommend if you want to do the same with your own idea. In This Episode, I Cover: Why testing beats planning when you're picking your first product ideaThe exact 3-email sequence that got 50 signups with barely any audienceThe relaunch move that keeps momentum building instead of fading outWhy raising your price sends the opposite signal of what you'd expectThe 10-step framework for building a six-figure digital product from scratch Work with Gillian Perkins: Free podcast series, The $100K Method (10 episodes on building an evergreen sales funnel): https://www.gillianperkins.com/100k-method-signup FREE Resources to Grow Your Online Business: 3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months (free workshop): https://creatorfasttrack.com/workshop-registration Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ Connect with Gillian: Website: https://gillianperkins.com Instagram: https://www.instagram.com/gillianzperkins/ Until next week - stay focused and take action.

Ep 342: What's the Best Funnel Software? (the answer might surprise you)

Aug 11, 2026 14 min

Wondering which funnel platform to finally commit to - ClickFunnels, Kajabi, GoHighLevel? Before you pull out your credit card, listen to this. 👉Grab my free $100K Method audio course here: https://www.gillianperkins.com/100k-method-signup After nine years and just about every funnel setup you can imagine, I've landed somewhere that surprises most people: you almost certainly don't need funnel software at all. In this episode I walk through what a sales funnel actually is, the few tools you genuinely need to build one, and why the "convenient" all-in-one platforms usually cost you more money and more time than they save. In This Episode, I Cover: The wrong question - why "what's the best funnel software?" sends most business owners down the wrong patWhat a sales funnel actually is - the simple path every customer walks, from discovery to checkoutThe tools you really need - a website, email marketing, a way to host live events, and a payment processor (and that's it)The two-tool trick - why an all-in-one platform is really only replacing your website and your email softwareWhat I actually use - Squarespace, Kit, and the cheaper alternatives worth knowing aboutFree ways to start - the indefinite free plans on Kit and MailerLite, up to 10,000 and 2,000 subscribersThe thing that actually matters - why your strategy, not your software, decides how profitable your funnel is Work with Gillian Perkins: $100K Mastermind: https://gillianperkins.com/100k-mastermindStartup Society: https://startupsociety.com FREE Resources to Grow Your Online Business: The $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signupSmall Business 101 (free training): https://gillianperkins.com/free-training-small-business-101/ Connect with Gillian: Website: https://gillianperkins.comInstagram: @GillianZPerkins Screenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins. Until next week - stay focused and take action.

Ep 341: The 'just be consistent' advice is keeping you broke — here's why.

Aug 4, 2026 12 min

Work with Gillian Perkins: 👉 Apply for 1:1 coaching to grow your audience past 5,000 followers in 6 months: https://gillianperkins.com/apply-to-growEveryone repeats the same advice: just be consistent and everything will click. I followed it for 2 years - posting as consistently as I could - and at the end of it my audience had barely grown and I wasn't making any real money. Sound familiar? In this episode I want to take the pressure off and tell you the truth about consistency. It's not that you're lazy, undisciplined, or somehow broken. It's that consistency on its own was never the thing that grows an audience. Being consistent with a strategy that isn't working just helps you waste time faster. What actually changes everything is having a strategy you're confident in - because once you believe it's going to pay off, showing up every week stops being a fight. In This Episode, I Cover: The consistency trap: why "try harder and just show up" quietly costs creators years, and how I lost 2 years to it myselfThe 3 most common reasons your content isn't growing: you're not actually being consistent, you're picking topics that aren't popular enough, or the quality isn't high enough yetConfidence over willpower: how belief in your strategy makes consistency almost automatic (even when you're traveling or sick)My 18-month experiment: the break I took to study YouTube like a scientist, analyzing thousands of channels to find what actually predicts growthWhat to do instead: stop muscling through, start experimenting, then double down on what's actually producing resultsWork with Gillian Perkins: 👉 Apply for 1:1 coaching to grow your audience past 5,000 followers in 6 months: https://gillianperkins.com/apply-to-grow FREE Resources to Grow Your Online Business: 🎧 Free audio course: Stuck at Zero - https://gillianperkins.com/stuck 📚 Free course: Small Business 101 - https://gillianperkins.com/free-training-small-business-101/Connect with Gillian: 🌐 https://gillianperki...

Ep 340: Why Hiring an Assistant DIDN'T WORK (But Hiring an OBM Did) with Sarah Noked

Jul 28, 2026 39 min

Most people hire help too early, delegate the wrong things, and wonder why they're somehow busier than before. I've made every one of those mistakes - so this episode is the conversation I wish I'd heard back when I was hiring my first team members. This one's a little different. My friend Sarah Noked, founder of OBM School, had me on her OBM Show to talk about the client side of a long-term OBM relationship: what actually happens after the honeymoon phase, after the first launch together, after you've handed over real ownership. I've worked with my online business manager, Cortni, for almost eight years now, and I loved the conversation so much I wanted to bring it here to Work Less, Earn More. We get into when you're truly ready to hire an OBM (hint: it's not a revenue number), the difference between hiring help and hiring leadership, and why more time won't save you if nothing in your business is working yet. In this episode, I cover: The real difference between hiring a VA and hiring an OBMThe one sign you're actually ready to hire (it's not a revenue number)Why more help won't save a business that isn't working yetWhat made me pass on the cheaper candidate and never regret itHow trust really gets built with an operational leaderThe work you should never hand off, no matter how busy you areResources: Get matched with an accredited OBM: https://www.obmschool.com/matchmaking/Become an accredited OBM: https://www.obmschool.com/gillian-perkins/Find out more about Sarah: https://www.sarahnoked.comWork with Gillian Perkins: Get your online biz started with Startup Society: https://startupsociety.comThe 100K Method - my free limited podcast series on building an automated sales funnel: https://www.gillianperkins.com/100k-method-signupLearn more about Gillian: https://gillianperkins.comInstagram: @GillianZPerkins

Ep 339: 3 Reasons Your Audience Isn't Growing (Biggest 2026 Audience Growth MISTAKES)

Jul 14, 2026 20 min

Is your online business making as much as you hoped it would?If not, listen to my free private podcast series:👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)🔗 https://gillianperkins.com/stuck Most people who are trying to grow their audience aren't failing because they're lazy or untalented. They're failing because of a handful of very specific, very fixable mistakes. In this episode, I break down the five most common ones — and I'll be honest, I've made most of them myself. Whether you're building on YouTube, podcasting, Instagram, or a blog, these patterns show up the same way. And once you can see them, you can fix them. In This Episode, I Cover: Poor packaging: Why the appearance of your content matters more than almost anything else, and what "packaging" actually includes beyond just designInconsistent output: This isn't just about posting on a schedule; it's about topic, tone, and the experience people expect when they find youDoing too much: How spreading across too many platforms (or producing too much content) dilutes your results and prevents the snowball effect from ever startingContent that's too vague: Why general "success" or "mindset" content struggles to attract subscribers, and how to make your content more specific and stickyUnpopular topics: The balance between being specific and making sure there's actually an audience for what you're talking abouWork with Gillian Perkins: 👉 Build Your Audience Bootcamp (6-month program — join the waitlist!): https://gillianperkins.com/buildStartup Society (membership): https://startupsociety.com$100K Mastermind: https://gillianperkins.com/100k-mastermindLearn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsLearn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

Ep 338: Stop Creating New Content — Why 12 Posts Beats Publishing Forever (with Jana Osofsky)

Jul 7, 2026 40 min

In today's episode, I’m sharing a conversation with content strategist Jana Osofsky all about how to simplify your content marketing strategy while increasing conversions. Jana explains her “capsule blog library” approach — a system built around creating a small collection of intentional, evergreen content that helps your audience feel ready to buy. We discuss why repetition matters more than constantly creating new content, how to repurpose long-form content effectively, and why blogging can still be one of the most powerful low-lift marketing tools for digital entrepreneurs. Listen to the full episode to hear: Why creating 12–20 intentional blog posts can outperform constantly publishing new content How to repurpose long-form content into emails, social posts, collaborations, and sales assets The biggest mistake entrepreneurs make with content marketing — and what to focus on instead Why repetition and clear messaging help you become known for your expertise faster How creating content helps refine your offers, messaging, and overall business strategyWant to quit your job in the next 6-12 months with passive income from selling digital products online?Check out Startup Society:https://startupsociety.com Have you already started your business, but it isn’t generating consistent income?Schedule a free, 30-minute strategy session with our team to get unstuck!https://gillianperkins.as.me/?appointmentType=57013246 FREE Resources to Grow Your Online Business: Grab our free course: Small Business 101: https://gillianperkins.com/free-training-small-business-101 Learn “The $100K Method” with our free audio course: https://www.gillianperkins.com/100k-method-signupWork with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Ep. 337: $75 MILLION with Amazon KDP?? Here's how this guy did it. (with Chandler Bolt)

Jun 30, 2026 41 min

Is your online business making as much as you hoped it would?If not, listen to my free private podcast series:👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)🔗 https://gillianperkins.com/stuck Want to grow your business without a massive personal brand or a big ad budget? Chandler Bolt did it — to the tune of $75 million — and in this episode, he breaks down exactly how. Chandler is the founder of Self-Publishing School, which has helped over 7,000 authors publish their books and has done over $75M in gross revenue. His secret? Books and partnerships. In this conversation, he shares the full strategy — including how one book has generated $7 million in the last 12 months alone. Listen to the full episode to hear: Why a book is the new business card — and why giving it away for free actually makes you more money, not lessThe 5 Ps of the 8-Figure Profit Bridge — Chandler's framework for thinking through every stage of business growth (paying customers → product market fit → profit → people → process)The $6–8M partnership playbook — how Chandler's team does 40–70 speaking events per year and runs webinars with partners to drive the majority of their revenueThe 4 Ps of a bestselling book — person, pain, promise, price — and why getting clear on these before you write a single word changes everythingThe 30-day rough draft challenge — write 1 hour a day for 30 days, and you'll have most of your book doneBook vs. paid program — why writing a book on the same topic as your course won't cannibalize sales (book = strategy; program = tactics)Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsLearn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

Ep. 336: Why Your Instagram Followers Aren't Buying From You (and How to Fix it)

Jun 25, 2026 17 min

Is your online business making as much as you hoped it would?If not, listen to my free private podcast series:👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)🔗 https://gillianperkins.com/stuck If you've built any kind of following on Instagram — even a small one — you've probably noticed the same pattern: people like your posts, watch your stories, maybe even comment. But when it comes time to sell? Crickets. In this episode, I explain exactly why that's happening and share the strategy I use to bridge the gap between Instagram engagement and actual revenue. In This Episode, I Cover: The three reasons your Instagram followers aren't buying — low engagement on sales posts, followers who aren't ready to buy yet, and the friction created by the infamous "link in bio"Why common fixes don't work — posting more consistently, upgrading your content quality, chasing more followers, and rewriting your sales page all miss the root problemThe fix that actually works — using Instagram comment automation (via ManyChat) to turn engagement into email subscribers, without a link in bio or a hard sellWhy I close 90% of my sales via email — and why converting Instagram followers into subscribers is the highest-leverage move you can make on the platformTwo specific ways I use this strategy — to fill free webinars and workshops, and to grow my email list from every single postWant to get more out of your Instagram following? Get 30 days of ManyChat free → https://manychat.com/creators?utm_source=influencer&utm_medium=cold&utm_campaign=GillianPerkins&utm_content=YT — use code GILLIANPERKINS at checkout. Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsLearn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100...

Ep 335: Best Free & Affordable Online Course Platforms 2026

Jun 23, 2026 19 min

Is your online business making as much as you hoped it would?If not, listen to my free private podcast series:👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)🔗 https://gillianperkins.com/stuck In today's episode, I’m breaking down the best free and affordable online course platforms in 2026. Teachable used to be the clear winner for new course creators, but with its free plan gone and prices rising, it’s time to look at better options — especially if you’re trying to launch lean. Listen to the full episode to hear: Why Teachable may no longer be the best starter option for course creatorsHow to use tools you already pay for — like Squarespace, Wix, Shopify, WordPress, SamCart, ThriveCart, Kit, or MailerLite — to host your courseThe best truly low-cost options, including YouTube memberships, Patreon, Skool, and GumroadWhich dedicated course platforms are still relatively affordable, including Thinkific, Zenler, and KartraHow to choose the right platform based on what you already have and what you’re trying to buildWhy building an audience matters more than choosing the perfect course platform Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsLearn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

Ep 334: Do THIS Today If You Want to Start a Business "Someday"

Jun 16, 2026 11 min

Is your online business making as much as you hoped it would?If not, listen to my free private podcast series👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)🔗 https://gillianperkins.com/stuck In today's episode, I’m sharing the one simple thing you should do right now if you dream of starting your own business someday. Even if you’re months or years away from launching, getting your email list set up today can give you a huge advantage and make growing your business so much easier when the time comes. Listen to the full episode to hear: Why having even a tiny email list puts you far ahead of most aspiring entrepreneursHow to quickly set up a free email list using Kit (formerly ConvertKit)(Get it here: https://gillianperkins.com/kit)The difference between a landing page and a form — and which one to use firstSimple ways to customize your signup page to start attracting subscribersHow to create a free resource that encourages people to join your email listWork with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsLearn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

Ep 333: The NEW YouTube Strategy Dominating in 2026

Jun 9, 2026 31 min

YouTube has changed more in the past year than in any year before it — and it's mostly because of AI. Not just creators using AI to make content, but YouTube itself using AI to power the algorithm. That means a lot of the advice you've been following? It's already outdated. In this episode, I'm breaking down the 7 biggest shifts happening on YouTube right now and exactly how to adjust your strategy so you can grow your channel — even if you're starting from scratch. Here's the thing: yes, there are more creators on the platform than ever. But there are also more viewers than ever. And if you know how to work with the new algorithm, this might actually be the best time to grow. In This Episode, I Cover: Why subscribers matter less than ever — and what actually signals to YouTube that your content is worth promotingThe new algorithm trifecta — click-through rate, retention, AND viewer satisfaction (this third piece is changing everything)Why specificity is winning — how to stop chasing broad appeal and start creating content that speaks directly to one personThe smart way to use Shorts — why going all-in on Shorts is a mistake, and how to use them strategically to grow your long-form channelYouTube as TV and podcast — what this shift means for video length, format, and why audio quality is now non-negotiableWhy AI slop is getting deprioritized — and how to use AI as a tool without losing the authenticity that actually drives viewsTrust as a ranking factor — why your real stories, specific numbers, and honest opinions are more powerful than everSupercharge Your YouTube Strategy:Watch my free one-hour masterclass on how the YouTube algorithm works and how to build a channel strategy that gets results: https://creatorfasttrack.com/workshop-registration Connect with Gillian: 🌐 Website: gillianperkins.com📸 Instagram: @gillianzperkins📺 YouTube: Gillian PerkinsEnjoying the show? Screenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins — it he...

Ep 332: I tried every kind of online business so you don't have to.

Jun 2, 2026 31 min

In this episode, Gillian Perkins breaks down her real-world experience trying over a dozen different online business models—sharing what worked, what didn’t, and which ones are actually worth your time today. From affiliate marketing and dropshipping to courses, memberships, and YouTube, she walks through the pros, cons, and earning potential of each model based on years of hands-on experience—including multiple seven-figure successes and a few costly failures. As you listen, you’ll gain clarity on which business models are best for beginners, which ones scale, and how to choose the right path based on your strengths, goals, and personality. Ready to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're gearing up to run it again this spring! Put your name on the waitlist to be the first to know when enrollment opens: https://gillianperkins.com/validate FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/101Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsTimestamps:00:00 Introduction: Businesses I’ve Tried (Wins & Failures)01:27 Affiliate Marketing (Pros, Cons, Earnings)04:01 Coaching (High Income, Low Scalability)06:40 Etsy (Creative but Competitive)07:56 Dro...

Ep 331: Six Figures per MONTH as a Solopreneur?? I don't know about that... (w/ Moe Choice)

May 26, 2026 53 min

An audience is the #1 thing that will make or break your business's success... but do you have one? If not, check out this early release video (not yet available on YouTube) about the biggest reasons your audience might NOT be growing: https://gillianperkins.com/early-access/ In today's episode, I’m sharing an *interesting* conversation with entrepreneur and coach Moe Choice about rebuilding after setbacks, redefining success, and creating a business that supports the life you actually want to live. Moe opens up about his journey through multiple businesses, personal reinventions, and why he ultimately chose a simpler, freedom-focused approach to entrepreneurship over traditional hustle culture and constant scaling. Listen to the full episode to hear: How Moe rebuilt his life and business after major personal and financial setbacksWhy solopreneurship and high-ticket consulting became more appealing than traditional business growthThe mindset shifts that helped Moe redefine success around freedom and fulfillmentPractical strategies for using LinkedIn outreach to land consulting and coaching clientsWhy simplifying your business can lead to more meaningful and sustainable successFREE Resources to Grow Your Online Business: Get early access to my latest YouTube video (free!): https://gillianperkins.com/early-accessGrab our free course: Small Business 101 - https://gillianperkins.com/free-training-small-business-101Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signupWork with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermindGet your online biz started with Startup Society: https://startupsociety.comLearn more about Gillian: https://gillianperkins.comInstagram: @GillianZPerkins

Ep 330: Business & branding PHOTO SHOOTS for fun and profit! How to Plan Your First (or Next!) Business Photo Shoot

May 19, 2026 19 min

In this episode, Gillian Perkins highlights the transformative effects of professional photography on branding. Sharing her own journey, she discusses how quality images boosted her confidence and improved her brand perception. Gillian offers essential tips for planning a shoot and addresses budget concerns, emphasizing the value of hiring experienced photographers. She encourages entrepreneurs to invest in professional imagery and underscores the critical role of photography in business success. Chapters:0:00 The Power of Professional Photography1:27 My First Photo Shoot Experience4:46 The Cost of a Business Photo Shoot5:38 Why Not Use a Friend?7:28 The Value of Professional Photography10:07 Planning Your Photo Shoot11:48 Finding the Right Photographer16:26 Final Thoughts on Professional Photography17:13 Turning Ideas into Profitable Businesses Get access to some of my videos EARLY, before they're released on YouTube, right here: https://gillianperkins.com/early-access FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Ep 329: Captivate ANY Audience and Use Public Speaking to Grow Your Brand (w/ Jen Gottlieb)

May 12, 2026 42 min

In today's episode, I’m sharing an inspiring conversation with Jen Gottlieb all about building visibility, becoming a confident communicator, and using public speaking to grow your brand and business. Jen shares her journey from actress to sought-after keynote speaker, along with practical strategies for getting on stages, crafting compelling presentations, and overcoming the fear of being seen. Whether you want to speak at live events or simply become more confident showing up online, this episode will help you step into the spotlight with purpose. Listen to the full episode to hear: Why public speaking and personal branding are becoming even more valuable in the age of AIJen’s framework for crafting engaging keynote speeches using storytelling and audience pain pointsThe biggest mistakes speakers make on stage — and how to avoid sounding robotic or performativePractical ways to start getting speaking opportunities, even if you’re brand new to public speakingJen’s powerful mindset shift for overcoming fear and finding the courage to be seenWant to quit your job in the next 6-12 months with passive income from selling digital products online? Check out Startup Society: https://startupsociety.com Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! https://gillianperkins.as.me/?appointmentType=57013246 FREE Resources to Grow Your Online Business: Grab our free course: Small Business 101 - https://gillianperkins.com/free-training-small-business-101/Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signupWork with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermindGet your online biz started with Startup Society: https://startupsociety.comLearn more about Gillian: https://gillianperkins.comInstagram: @GillianZPerkins

Ep 328: How to Transition Out of Your Day Job in 2 Months

May 5, 2026 25 min

In today's episode, I’m sharing a step-by-step plan to transition out of your 9–5 in as little as two months—without building an audience, creating a product, or investing much money. You’ll learn how to leverage a simple high-ticket service model to replace your income quickly by landing just a handful of clients. This episode breaks down exactly what to do week-by-week so you can start earning $5K–$10K/month and take control of your time, income, and freedom. Listen to the full episode to hear: How the “high-ticket sprint plan” works to replace your salary with just 3–10 clients Why selling services (not products) is the fastest path to quitting your job Specific high-value service ideas you can start immediately—even with no audience The exact marketing strategies to land clients without ads or content creation A simple weekly roadmap to start earning income and confidently leave your 9–5 Want to quit your job in the next 6-12 months with passive income from selling digital products online? Check out Startup Society: https://startupsociety.com Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! https://gillianperkins.as.me/?appointmentType=57013246 FREE Resources to Grow Your Online Business: Grab our free course: Small Business 101 - https://gillianperkins.com/free-training-small-business-101/ Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signupWork with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Ep 327: Are online courses still selling? The honest truth.

Apr 28, 2026 28 min

In today's episode, I’m sharing an honest, behind-the-scenes look at what’s really happening in the online course industry right now. With so much noise, skepticism, and changing strategies, it’s easy to feel uncertain about whether digital products are still worth pursuing. I break down how the industry has evolved over time, what’s actually working today, and what this means for you if you’re building (or thinking about building) an online course business. Listen to the full episode to hear: How the online course industry has evolved from the early 2000s to todayWhy some courses still sell extremely well while others struggleThe real impact of AI tools like ChatGPT on digital product salesWhat’s changed about marketing strategies (and what still works)The #1 strategy you should focus on if you want consistent course salesGet access to some of my videos EARLY, before they're released on YouTube, right here: https://gillianperkins.com/early-access Want to quit your job in the next 6-12 months with passive income from selling digital products online? Check out Startup Society: https://startupsociety.com Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! https://gillianperkins.as.me/?appointmentType=57013246 FREE Resources to Grow Your Online Business: Grab our free course: Small Business 101 - https://gillianperkins.com/free-training-small-business-101/Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signupWork with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermindGet your online biz started with Startup Society: https://startupsociety.comLearn more about Gillian: https://gillianperkins.comInstagram: @GillianZPerkins

Ep 326: Online Marketing Has Fundamentally CHANGED in 2026 (with Alex Cattoni)

Apr 21, 2026 46 min

In this episode, I speak with Alex Cattoni about her business evolution from client work to educational initiatives in copywriting and marketing. Anticipating a return to high-level strategy by 2026, she emphasizes keynote speaking and personal branding. Cattoni reflects on her transformative YouTube journey, her flagship course, and her mastermind program's growth, highlighting the importance of community over automated marketing. She addresses changes in consumer messaging post-COVID-19 and the value of live interactions in launches. Looking ahead, she shares excitement for her personal brand relaunch and discusses AI's role in enhancing human creativity and storytelling. Chapters:0:00 Introduction2:21 Evolution of Business Strategy5:55 Key Decisions in Business Growth11:34 Mastermind Structure and Dynamics13:31 Media Features and Recognition14:36 Trends in Launch Strategy21:11 Engagement in Marketing34:02 Successful Initiatives of 202537:17 Exciting Future Projects for 202643:46 The Role of AI in Creativity Ready to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're gearing up to run it again this spring! Put your name on the waitlist to be the first to know when enrollment opens: https://gillianperkins.com/validate FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https:...

Ep 325: How to Make Money from Your Phone Instead of Scrolling

Apr 14, 2026 27 min

In this episode, Gillian Perkins shares practical ways to turn the time you’d normally spend scrolling on your phone into time that actually makes you money. She breaks down a wide range of opportunities—from simple microtasks you can do in minutes, to client services and local gigs, all the way to building a full business from your phone. Whether you’re looking for a low-effort side hustle or a scalable income stream, this episode will help you find options that fit your lifestyle. As you listen, you’ll discover how to replace mindless phone use with productive, income-generating activities—and how to choose the right path depending on whether you want quick cash or long-term growth. Ready to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're gearing up to run it again this spring! Put your name on the waitlist to be the first to know when enrollment opens: https://gillianperkins.com/validate FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsTimestamps:00:00 Why We Scroll (and How It Wastes Time)01:16 Making Money From Your Phone Instead02:17 Overview of Income Categories03:32...

Ep 324: 5 Reasons Your Customers Aren't Buying From You - and It's NOT Your Product (with Andee Hart)

Apr 7, 2026 33 min

In this episode, Gillian Perkins talks with sales expert and entrepreneur Andee Hart about the real reasons customers aren’t buying—and why it’s usually not your product that’s the problem. Andee shares insights from her 17-year career in corporate sales and her experience building a product-based business, breaking down the most common (and overlooked) mistakes that prevent sales—from unclear messaging to friction in the buying process. As you listen, you’ll learn how to improve your conversions without reinventing your offer—by refining how you present, sell, and deliver your product so it becomes an easy “yes” for your ideal customer. Ready to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're gearing up to run it again this spring! Put your name on the waitlist to be the first to know when enrollment opens: https://gillianperkins.com/validate FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsTimestamps:00:00 Introduction & Meet Andee Hart02:09 Andee’s Background in Sales & Entrepreneurship05:30 Helping Product Makers Scale Through Wholesale08:09 Why It’s Usually NOT Your Pro...

Ep 323: From Tumblr Blog to Celebrity Events (w/ Dianuh Aerin)

Mar 31, 2026 40 min

In this episode, Gillian Perkins talks with watercolor artist Dianuh Aerin about how she turned a creative side hustle into a high-end, in-demand business serving major brands and celebrity events. Dianuh shares the key shifts that made the difference—moving from saying yes to everything to niching down, building a small team, and creating systems that allowed her to scale while working fewer, higher-value events. As you listen, you’ll see how to spot the right opportunities, position your work to attract premium clients, and grow a business that supports your life—not takes it over. FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsHave you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! https://gillianperkins.com/100k 00:16 Meet Dianuh Aerin 04:36 Chasing Linen Origins 06:21 First Live Event Break 07:42 Team Growth and Systems 08:58 Niche Down to Scale 10:49 Getting Discovered Online 13:02 Handling Criticism Gracefully 14:52 Hiring and Training Artists 21:32 Purpose and Future Vision 21:32 Contentment and Growth Seasons 23:45 Reclaiming the Creative Role 26:12 Running a Bicoa...

Ep 322: How to Launch a Membership Site in 2026 with a Small Audience

Mar 24, 2026 15 min

In this episode, I share how I built a successful membership site, attracting 300 members and generating $10,000 in monthly revenue within a week of launch. I debunk the myth that a large audience is necessary, focusing instead on starting with a manageable launch list and delivering just enough content to engage members. I also discuss effective content management strategies that prevent burnout and ensure meaningful interactions. Additionally, I share about how I'm hosting a FREE class to help aspiring entrepreneurs develop a strong content strategy for their own membership sites: Sign up for the FREE membership class coming up on March 25th!From Zero Content to Paying Members: A Realistic Membership Content Plan:https://gillianperkins.com/free-membership-class Chapters:0:00 Intro0:36 What You *Actually* Need to Start a Membership Site1:38 Audience Size5:30 The Content Challenge10:46 Planning Your Content Strategy14:20 Conclusion and Next Steps FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Ep 321: Membership Sites 101: How to Create the Content, Get Members, and GROW

Mar 17, 2026 31 min

In this episode, I discuss the transformative power of membership sites for entrepreneurs, using as a springboard my journey from limited earnings to a five-figure per month income via membership site. I address four key questions for creating a successful membership site: how to produce content, which technology to use, attracting initial members, and sustaining growth. I emphasize starting with minimal content, choosing the right platform, and building an engaged email list before launch. I concludes by stressing the importance of an evergreen marketing strategy for ongoing success. This episode provides actionable strategies and inspiration for entrepreneurs ready to enhance their financial and personal freedom through membership sites. Chapters:0:00 Welcome & Backstory3:30 Membership Sites 10115:49 From Zero Content to Paying Members16:09 Navigating Tech Choices25:36 Attracting Your First Members28:50 Growing Beyond the Launch29:43 Next Steps Want to launch a membership site? There's nothing like it for recurring revenue! Learn all about my new program at:https://gillianperkins.com/membership Sign up for the free membership class coming up on March 25th!From Zero Content to Paying Members: A Realistic Membership Content Plan:https://gillianperkins.com/free-membership-class FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get...

Ep 320: Revenue Rehab: Fix Your Funnel in 60 Minutes

Mar 10, 2026 1 hr 9 min

In this episode, I share practical strategies for diagnosing and fixing leaks in sales funnels, which are critical areas where potential customers and revenue are often lost. I discuss the four key stages of a sales funnel: traffic, leads, sales, and retention... and I highlight common pitfalls at each stage. I teach you how to identify your own funnel weaknesses and compare your performance metrics against industry benchmarks. I offer targeted solutions for improving traffic, lead magnets, and sales effectiveness, encouraging you to address one issue at a time. As I wrap up, I encourage you to create a 30-day action plan, reinforcing that continuous testing and optimization are vital for success. This episode serves as a concise guide to strengthening sales funnels and enhancing your entrepreneurial performance. Chapters:0:00 Diagnosing Sales Funnel Leaks1:03 How to Think About Sales Funnels4:37 Understanding Revenue Flow6:45 Common Funnel Leaks9:27 Identifying Your Weakest Link10:11 Mapping Your Funnel14:29 Analyzing Performance Metrics17:36 Key Conversion Rates20:48 Diagnosing Conversion Issues24:11 Spotting the Leak26:52 Solutions for Funnel Issues28:10 Fixing Traffic Problems33:31 Exploring Paid Advertising35:51 Introduction to 100K Method37:23 Audience Q&A Session56:34 Improving Retention Strategies1:00:01 Using AI for Content Creation1:03:34 Final Thoughts on Funnel Optimization1:08:15 Mindset for Ongoing Improvement1:09:32 Call to Action and Wrap Up Book a free call now to find out how $100K Mastermind can help you scale your product to six-figures in 2026: https://gillianperkins.com/100k FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income...

Ep 319: How to Prioritize When EVERYTHING Feels Important

Mar 3, 2026 16 min

In this episode, I tackle the overwhelming challenge of managing a lengthy to-do list as a business owner or content creator. I introduce a practical five-step prioritization system that helps differentiate between what is genuinely important and what feels urgent. By organizing tasks by project, I demonstrate how to transform chaos into clarity, utilizing tools like spreadsheets and project management software. I further explain the significance of sequencing tasks based on dependencies, which clarifies the workflow and enhances productivity. I emphasize the need to rank tasks according to urgency and importance, helping you focus on critical deadlines and reflect on the potential consequences of neglecting these tasks. With actionable advice that resonates with anyone juggling multiple demands, this episode equips you with the tools to reclaim your time and boost productivity. Chapters:0:00 Introduction to Task Management1:06 Organizing the To-Do List2:45 Sequencing Tasks for Clarity7:02 Ranking Tasks by Urgency12:10 Assessing Consequences of Delays14:46 Final Thoughts on Task Organization Here's the link to download the free to-do list prioritization spreadsheet tool:https://www.gillianperkins.com/how-to-prioritize FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startu...

Ep 318: Why the Marketing Course I Bought Didn't Help Me (w/ Rebecca Tracey of The Uncaged Life)

Feb 24, 2026 45 min

In this episode, I sit down with Rebecca Tracey, founder of The Uncaged Life, to discuss the common pitfall of purchasing online courses that fail to meet expectations. We uncover the shared frustration among entrepreneurs regarding wasted investments and emphasize the importance of making informed decisions in course selection. Key Takeaways: Course Evaluation: Review past courses to understand why they fell short, focusing on issues like unclear messaging and misalignment with your business stage. Importance of Clarity: Establishing a clear niche and message can significantly enhance the application of strategies learned from courses. Setting Realistic Expectations: Entering courses should be coupled with an understanding that foundational work precedes results; courses won't be a magic fix. Building a Strong Foundation: Prioritize creating a solid business model before moving on to advanced strategies or tactical courses. Peer Insights: Leverage feedback from your network to clarify your business message, which can inform more strategic course investments. Throughout the episode, Rebecca and I stress the significance of distinguishing between appealing marketing and practical solutions. Listeners are encouraged to identify their genuine needs rather than getting sidetracked by flashy promises. With additional resources for beginners and a strong emphasis on community feedback, this episode is a valuable guide for entrepreneurs looking to enhance their decision-making in professional development. Tune in for actionable insights that will help you navigate the complexities of entrepreneurship with clarity and confidence! Chapters:0:00 Introduction to Course Challenges0:58 The Reality of Business Ownership2:33 Meet Rebecca Tracy3:42 Foundations of a Successful Business5:32 The Early Days of Online Business10:34 Missteps in Course Purchases12:20 Clarity and Specificity in Courses13:22 High Expectations and Course Results19:40 Navigating Course Expectations21:06 The C...

Ep 317: EVERYONE Should Have a YouTube Channel -- Here's Why

Feb 17, 2026 16 min

In this episode, I talk about why I believe starting a YouTube channel has so much potential right now, despite concerns about AI and market saturation. You don't need fancy equipment or a studio; you can make genuinely good content with nothing more than your smartphone. A channel can improve both your personal and professional life, whether you work in an office or a hands-on trade. If you want more independence, visibility, or even an extra income stream, YouTube is one of the best ways to achieve all of the above. I also discuss the creative side of running a YouTube channel. Sharing useful stories, experiences, and ideas can be incredibly rewarding. At the same time, I'm honest that YouTube isn't for everyone. I touch on AI as well: it's a powerful tool, but authentic human storytelling still matters most and always will. In the end, I encourage you to start NOW instead of waiting for the "perfect" moment. I also invite you to join a behind-the-scenes look at my video production process so you can see exactly how I do it and feel confident getting started yourself! Want to see exactly what’s working on YouTube in 2026? Join Gillian LIVE for a free 3-day YouTube strategy series, Feb 23–25 — straight from behind the scenes. Register so you don't miss out on any of the sessions! Register for my LIVE recording session here: https://creatorfasttrack.com/gillian-perkins-live Chapters:0:00 The Case for YouTube Channels2:22 Advance Your Career with YouTube3:45 YouTube for Blue-Collar Workers5:12 Benefits of Starting a YouTube Channel9:00 YouTube for Stay-at-Home Parents11:02 Who Should Avoid YouTube?11:50 The Importance of Authenticity14:06 How to Peak Behind the Scenes FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profi...

Ep 316: Get ChatGPT to Suggest Your Videos? (here's how)

Feb 10, 2026 19 min

In this episode, I delve into optimizing YouTube videos for visibility through AI recommendations, particularly from ChatGPT. I start with a checklist I received from a brand sponsor and critically assess each point's validity with ChatGPT's insights and my own experience. First, I explore updating video titles for AI queries, noting its benefits for YouTube but lesser impact for ChatGPT. We discuss the practice of repeating questions in intros, stressing viewer experience over algorithm tactics. I highlight the value of transcripts and chapters for retention and cross-platform engagement while clarifying that tagging is largely outdated and not very helpful anymore. I also emphasize the importance of solid content over mere distribution on various platforms. Ultimately, I find many of the recommendations on my sponsor's list lack a strong foundation, so I tell you what to do instead, outlining truly effective methods for increasing the visibility of your videos. Chapters:0:00 Introduction to YouTube and AI2:39 ChatGPT and YouTube Optimization6:55 Best Practices for Video Titles10:02 Understanding Video Transcripts12:34 What Works for ChatGPT Suggestions16:15 The Best Way to Ensure Your Videos Rank Well on YouTube Are you a creator or business owner who wants to use YouTube content as a consistent source of visibility, leads, and income? That's exactly what Creator Fast Track will help you accomplish. Join the waitlist so you're the first to know when doors open this month: https://creatorfasttrack.com/waitlist FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already star...

Ep 315: How to Start a SIDE-HUSTLE... and Turn It Into Your Full-Time Thing

Feb 3, 2026 43 min

In this episode, I tackle the common challenges of time management faced by aspiring entrepreneurs, offering insights from my extensive experience of running multiple businesses while raising six children. I emphasize that feeling overwhelmed is not a barrier but a stepping stone to action, and I encourage you to embrace gradual growth as your business evolves from 'baby' stages to a more established entity. I outline five essential mindset shifts, such as starting small, focusing on consistent effort, and prioritizing long-term sustainability over quick wins. I stress the importance of taking tangible steps and share a strategic action plan to launch side hustles effectively, highlighting the need to identify specific problems to solve and simplify service offerings. With practical strategies for gaining those crucial first customers, I advocate leveraging personal networks and online communities while focusing on relationship-building over advertising. I also underline the significance of systematizing operations early on to save time and prepare for scalable growth. I close by providing a checklist for assessing readiness to transition to full-time entrepreneurship, covering factors like income replacement and business systems. This episode is a treasure trove of actionable advice for aspiring entrepreneurs seeking to work less and earn more, and I hope it inspires you to navigate your path with clarity and confidence. Chapters:0:00 Starting Your Business Journey0:59 Mindset Shifts for Success6:55 Defining Your Business Concept12:45 Getting Your First Customers18:52 From Customers to Consistency20:12 Systematizing for Efficiency24:43 Scaling Your Business28:56 Creating One-to-Many Offers30:59 Building an Evergreen Sales Funnel32:57 Preparing for Full-Time Entrepreneurship35:56 Choosing the Right Business Idea42:03 Taking Action on Your Idea42:36 Wrapping Up and Next Steps Free course: Small Business 101: https://gillianperkins.com/101 More FREE Resources to Grow...

Ep 314: How to Stop Being the Bottleneck: Build a Business That Thrives Without You (with Laurie Stirling)

Jan 27, 2026 37 min

In this episode, I talk with business exit strategist Laurie Sterling about building self-sustaining businesses that allow entrepreneurs to step back and enjoy life. Laurie shares her personal journey, emphasizing the importance of independence and her "Step Back to Scale" framework. Key Takeaways: Time Audit: Conduct a comprehensive audit to determine tasks that can be delegated or automated, freeing up valuable time for founders.Bottlenecks: Identify key growth impediments such as cash flow and delivery capacity that often arise from founder over-involvement.Scaling Strategies: Explore effective methods like empowering teams and leveraging technology to achieve scalability.Asset Building: Focus on creating digital assets and efficient processes to enhance the business's sellability.Freedom Pathways: Discuss multiple scaling options, including hiring talent and developing digital courses.This episode provides actionable insights for entrepreneurs looking to reduce hands-on management while ensuring business profitability and independence. Tune in for strategies to transform your business into a thriving, self-sustaining freedom machine! Chapters:0:00 Introduction to Freedom Machines2:00 The Journey of Business Ownership3:55 Laurie's Business Exit Strategy5:51 Lessons Learned from Selling a Business6:19 Transitioning to Helping Others7:23 Working with Online and Local Businesses8:30 Identifying Founder Dependency9:54 Scaling Beyond the Founder13:47 The Rockstar Method Explained16:33 The Power of One-to-Many Models19:02 Building Valuable Business Assets23:08 The Step Back to Scale Framework26:09 Common Bottlenecks in Online Businesses31:14 Diagnosing Your Business's Needs36:19 Finding Support and Resources Laurie's Links:Website: lauriestirling.comInstagram: https://www.instagram.com/laurie.stirling/LinkedIn: https://www.linkedin.com/in/lauriestirling/ Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://w...

Ep 313: How to Find "Good People" & Build a Powerful Team

Jan 20, 2026 46 min

In this episode, I explore the transformative journey of assembling a powerful team that can elevate your business to new heights. I share crucial insights on the paradigm shift required for effective hiring, advocating for an approach that not only seeks potential employees but fosters an environment that attracts skilled individuals aligned with your mission. I reflect on my own hiring struggles, providing you with actionable strategies to identify and engage the best talent. I introduce the concept of the "solo ceiling," emphasizing that collaboration and shared vision are key to leveraging your business for exponential growth. You will learn about four essential qualities that define a valuable team member: alignment with values, capability, reliability, and collaboration. Through a practical reflection exercise, I help clarify the traits that contribute to successful working relationships, making it easier to identify ideal candidates moving forward. Additionally, I discuss innovative recruitment strategies that extend beyond conventional job postings, highlighting the power of referrals and 'inbound recruiting' to attract talent that resonates with your mission. I underscore the importance of team culture, introducing four pillars—delegation, clear expectations, strong communication, and a growth mindset—that empower team members and enhance overall engagement. With practical advice aimed at avoiding high turnover and burnout, this episode serves as a reminder that building a successful team involves more than filling roles; it's about crafting a collaborative environment that amplifies your organizational impact. If you're eager to enhance your team-building skills and accelerate your growth, this episode is a must-listen! Tune in to unlock the potential of the right people in your entrepreneurial journey. Chapters:0:00 Building a Powerful Team0:47 The Journey of Entrepreneurship1:16 Overcoming Hiring Challenges3:37 Finding the Right People6:47 Essential Qual...

Ep 312: Beyond "Time Management" - Creating a LIFE-GIVING SCHEDULE, with Lissa Figgins

Jan 13, 2026 36 min

In this episode, I speak with Lissa Figgins, a scaling strategist who helps entrepreneurs reclaim their time and combat burnout. Lissa shares her transformative journey from being overwhelmed by hustle culture to embracing heart-centered time management, emphasizing a shift from managing time to multiplying it. Together, we explore the profound impact of mindset on productivity and well-being. Key Takeaways: Heart-Centered Time Management: Lissa discusses the misconception that busyness equates to productivity, urging entrepreneurs to find purpose beyond their output.Reframing Your Relationship with Time: The dialogue stresses the importance of prioritizing meaningful tasks by asking, "What is it time for?" instead of fixating on the clock.Time Anchor Zones: Lissa introduces a flexible scheduling method that accommodates life’s interruptions, enhancing focus without the guilt of multitasking.Growth Mapping: She outlines a strategy to break annual goals into manageable 12-week segments, facilitating clear focus without overwhelm.Accountability and Support: Lissa highlights the significance of sharing goals with others to boost success rates.This episode serves as an empowering call to action for entrepreneurs seeking balance, providing practical strategies to approach time as an abundant resource. Tune in for actionable tips to help you work less and earn more! 0:00 Introduction to Time Management1:26 The Reality of Busyness6:01 Unhurrying the Heart7:41 Transitioning from Busyness to Leadership9:53 Changing Beliefs About Time12:41 The Role of Time Stewardship18:52 Embracing Flexibility in Planning23:00 Multiplying Your Time28:05 Yearly Planning Insights31:30 Wrapping Up and Resources Lissa's Links:- Website: https://redeemhertime.com- Facebook: https://www.facebook.com/lissa.figgins Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-method More FREE Resources to Grow Your...

Ep 311: The Biggest LEGAL MISTAKES New Business Owners Make (w/ Attorney Sam Vander Wielen)

Jan 6, 2026 39 min

In this episode, I talk to Sam Vander Wielen, a lawyer turned entrepreneur and best-selling author, about legal essentials for new business owners. We delve into the often-overlooked legal frameworks necessary for safeguarding entrepreneurial ventures and share actionable advice to help you avoid costly mistakes. Key Takeaways: Foundational Legal Protections: Sam outlines three critical components: registering your business as an LLC, drafting robust contracts, and obtaining necessary business insurance to mitigate risks.Timelines in Legal Action: Many entrepreneurs delay securing legal protections. Sam stresses the importance of establishing these safeguards from day one, even before initial profits.Professional Business Management: Sam underscores the necessity of enforcing contracts and maintaining clear boundaries with clients to ensure smooth operations.Clarity in Contracts: Clear and comprehensive contracts are vital. Sam advocates for professional templates to avoid confusion and protect interests.Choosing the Right Business Insurance: Entrepreneurs should work with brokers for tailored coverage to safeguard all business aspects, especially in online ventures.Partnership Dynamics: Sam warns against 50-50 partnerships, advocating for clear roles to prevent disputes and enhance decision-making efficiency.Embracing Legal Literacy: Sam encourages entrepreneurs to become familiar with legal terms and evolve their contracts as their businesses grow.This episode is a crucial resource for entrepreneurs to confront the legal complexities of their businesses confidently. Tune in for insights that empower you to maintain legal safety while focusing on growth and sustainability! Chapters:0:00 Teaser Clips0:32 Intro from Gillian2:45 Sam's Book Journey4:11 Building a Sustainable Business8:06 Common Legal Mistakes11:43 Understanding LLC Protection15:46 The Pitfalls of Partnerships18:36 Contracts and Terms of Service24:53 The Role of AI in Legal Documents30:10 Navigating Bus...

Ep 310: Scaling 101 – What It Really Means to Scale + How to Do It

Dec 30, 2025 59 min

In this episode, I redefine the concept of scaling in entrepreneurship and dive into how to expand your businesses efficiently while maintaining your personal well-being. I challenge the misconception that scaling equates to simply increasing employee headcount or ad spend, instead emphasizing a smarter approach focused on leveraging resources for greater output without disproportionate input. I draw a clear distinction between scaling and traditional growth and outline a strategic pathway comprising three essential stages: foundation building, optimization, and exponential expansion. By stabilizing the business and refining offers in the foundation stage, entrepreneurs can transition to increasing efficiency in sales and marketing during the optimization phase, ultimately leading to expansive growth through replicable processes. Listen to learn four key levers for effective scaling: implementing systems and automation, developing leveraged products, enhancing marketing visibility, and strategic team building. Each lever provides concrete action steps for entrepreneurs at any stage, empowering you to take immediate, actionable measures toward your scaling goals. If you want to transform your understanding of business growth and unlock the potential for smarter scaling, all while avoiding burnout, then don't miss this episode! Chapters:0:20: Introduction to Scaling0:46: Understanding the Right Mindset3:51: Defining Scaling7:38: Examples of Strategic Scaling9:28: The Three Stages of Scaling10:42: Building the Foundation12:01: The Optimization Stage13:38: Exponential Expansion14:53: Transitioning Between Stages16:09: Four Levers to Scale Your Business16:30: Systems and Automation21:07: Leveraged Products24:21: Marketing and Visibility26:43: The Role of Your Team29:11: The Scaling Action Plan41:46: Q&A Session FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 1...

Ep 309: This NEW Instagram Launch Strategy Is Changing Digital Marketing (with Brittany Roberts)

Dec 23, 2025 55 min

In this episode, I interview Brittany Roberts, the mastermind behind the Instagram Launch Lab, about her innovative product launch methods that emphasize simplicity and creativity. Brittany helps online coaches and creatives build launches that everyone wants a piece of — by turning Instagram into their hottest launch asset. She's an award-winning Social Media Manager and the creator of Instagram Launch Lab, where she teaches a show-stopping, scroll-stopping strategy that transforms casual followers into paying clients. Brittany has led organic strategy for multiple six- and seven-figure women-led brands, and created standout campaigns for names like My Muscle Chef, Royal Caribbean, and Later. Since starting her own brand in 2020, she has coached hundreds of women internationally and grown an engaged Instagram audience from scratch. Brittany is a creativity-led strategist, and the host of The One Woman Show — which debuted at #3 in the Australian Marketing Charts. Key takeaways from this episode include: Evolving Launch Strategies: Brittany shares her shift from traditional funnels to using Instagram's "Close Friends" for more relaxed audience engagement.Curated Content: Short, engaging videos allow followers to learn without feeling overwhelmed, making content digestible.Simple Launch Processes: A three-day training series can effectively foster engagement without complexity.Boosting Participation: Gamified elements and exclusivity enhance interaction rates with her audience.Soft Selling Techniques: Gradual calls to action lead participants through a nurturing process to a final offer.Feedback for Improvement: Continuous refinement of her approach based on audience reactions drives success.Brittany's success illustrates how simplifying launches can lead to substantial results. Tune in for actionable insights to elevate your launch strategy! Chapters:0:00: Introduction to a New Launch Strategy1:16: The Shift Away from Fancy Funnels5:10: Embracing Instagram Stories f...

Ep 308: How to Find a Profitable Product Idea

Dec 16, 2025 25 min

In this episode, I explore the vital first step in entrepreneurship: identifying a profitable product idea, which is crucial for building a successful online business. I emphasize the iterative nature of product development and the importance of tapping into market needs through personal frustrations and community insights. Listeners will learn how to harness everyday challenges to uncover authentic product ideas with built-in validation. I also share valuable strategies for exploring what’s selling in your niche by analyzing popular marketplaces like Amazon, Etsy, and Kickstarter for sales data, reviews, and trends. I outline a straightforward testing strategy to evaluate profit potential, utilizing tools like Google Trends and market size assessments to ensure demand and consumer willingness to pay. Using a practical example of launching an online course, I guide you through idea conception, validation, and beta launches. Throughout the episode, I encourage embracing uncertainty, experimenting, and taking incremental steps toward your entrepreneurial goals. Join me to discover how to brainstorm, validate, and act on product ideas, all while reshaping your approach to work-life balance. Don't miss this episode if you're ready to embrace innovation and reshape your entrepreneurial narrative! Chapters:0:03; Finding Profitable Product Ideas0:46: The Freedom of Entrepreneurship2:08: Generating Product Ideas3:30: Listening to Online Conversations5:40: Studying What Sells6:37: Testing Your Product Idea12:53: Validating Your Idea18:16: Action Steps to Take20:33: Resources for Your Journey24:22: Engaging with Your Audience Grab our FREE course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in More FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 m...

Ep 307: How to SIMPLIFY YOUR MARKETING Without Losing Momentum

Dec 9, 2025 44 min

In this episode, I tackle the critical need to simplify marketing strategies for online business success. Amidst an overwhelming array of marketing options, complexity can sabotage your efforts. I'm here to show you how to take a streamlined approach instead. I begin by addressing the most common pitfalls that lead entrepreneurs to over-complicate their marketing in pursuit of better results. I share six key insights on common areas of unnecessary complexity, starting with the number of platforms used. By narrowing your focus to fewer platforms, you can achieve deeper engagement and better results. I next discuss content frequency and promote a balanced approach, advocating for quality over quantity. I get into the strategic benefits and potential pitfalls of content repurposing, emphasizing the importance of leveraging successful materials without diluting their impact. I also address the common misconception that more products bring broader appeal. I advocate selecting a few high-quality offerings to enhance effectiveness and sales potential. By identifying a singular target market, entrepreneurs can tailor their marketing messages for optimal conversions. I wrap up by highlighting the importance of automation, discussing how to create systems that recycle effective marketing assets, thus saving time and effort. This episode is packed with practical strategies for entrepreneurs looking to reduce complexity in their marketing efforts. Tune in to learn how to simplify your approach and enhance your business success while avoiding burnout! Chapters:0:00: Simplifying Marketing Strategies2:34: The Pursuit of Entrepreneurial Freedom3:15: Reducing Platform Complexity13:31: Streamlining Content Output20:05: The Art of Content Repurposing25:22: Managing Product Offers33:19: Targeting the Right Customers37:32: Automating Successful Marketing41:02: Conclusion and Next Steps Would you like to build a strategic, yet SIMPLE sales system to scale your digital product to $100K/ye...

Ep 306: Plan Out Your Content for the ENTIRE YEAR (in Just 24 Minutes)

Dec 2, 2025 23 min

In this episode, I get into the importance of efficiency in entrepreneurship, which is critical for me as a business owner managing multiple ventures while raising five children. With only 20 hours a week dedicated to my four businesses, I have developed practical strategies to enhance productivity without compromising family time and personal fulfillment. I challenge common misconceptions about efficiency and emphasize focusing on impactful output over mere busywork. Listen to learn the power of batching related tasks to maximize time, using my effective video production strategy as a guide. I also share my "building block method" for content planning, offering a streamlined approach that allows entrepreneurs to outline their entire year's content in just 15-25 minutes. Additionally, I discuss the value of flexibility in content strategies, encouraging adaptability while maintaining a cohesive brand narrative. I also highlight the role of AI tools like ChatGPT in enhancing creativity and organization within content generation and share my insights on converting visibility from successful content marketing into tangible leads, a key aspect for business growth. This episode is a must-listen if you are an entrepreneur who is eager to optimize your business practices, innovate your content creation, and cultivate a more rewarding lifestyle. Tune in to gain valuable insights on boosting efficiency and transforming visibility into sales success! Chapters:0:20: Introduction to Efficient Entrepreneurship2:18: Planning Content for the Year3:21: Choosing Your Main Platform5:43: Identifying Content Formats7:45: Defining Content Topics9:31: The Power of YouTube11:20: Generating Specific Content Ideas13:49: Scheduling Content on the Calendar16:49: Creating a Repurposing Strategy19:13: Recap of Content Planning Steps20:34: Turning Visibility into Sales22:33: The $100K Method Want to use YouTube as your main platform? It's a great option! Learn my strategy here: https://creatorfa...

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Ep 355: 12 Online Businesses Anyone Can Start in 2026 (No Special Skills Required)

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Podcast details

Created by: Gillian Perkins
Status: Active
Latest episode: Nov 10, 2026
Episodes: 366
Release period: Weekly
Avg. episode length: 32 min
Explicit: No
Language: English

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