Brad Staines

Working On It

A Careers , Business and Management podcast

About the show

What if growing your business didn’t mean sacrificing your time, your health, or your freedom? Working On It is the podcast for service-based founders who want to scale without burning out. Each episode brings you honest conversations with experts, operators, and mentors - the same kind of people who’ve helped shape successful businesses from the inside out. We dive into the systems, strategies, and habits that drive performance - and show you how to build a company that works without you always having to be there. It’s about clarity, leadership, and reclaiming control - of your time, your team, and your next chapter. If you're focused on building a business that runs without you - and a life that works because of you - then you're in the right place

Newest episodes

Ride the AI Wave or Drown: Why Every Trades Business Must Reskill Now

Nov 11, 2026 11 min

Brad delivers a hard-hitting solo episode on the AI revolution and what it means for trades businesses, service operators, and anyone still building wealth through manual work. From replacing expensive software with Claude in a weekend to using AI as the perfect team member in the boardroom, Brad breaks down exactly how to ride the AI wave before it drowns you and why reskilling isn't optional anymore. Discover how to map your entire client journey through AI, why trades businesses are more valuable than ever despite automation, and the truth about finding hungry workers in a post-lockdown world where everyone was paid to do nothing. This is a wake-up call for business owners who think AI doesn't apply to them and a masterclass in taking ownership when you can't find good people. KEY TAKEAWAYS Ride the AI Wave or Drown: AI is the biggest disruption since the internet. Just like the internet wiped out millions of traditional businesses but created millions of new opportunities, AI will do the same. The people who reskill and learn the tools will thrive. Everyone else will get left behind. Every Business Has a Client Journey AI Can Improve: Even if you're a storage business, a trades company, or a brick and mortar operation, AI can help. From finding ideal clients to tracking KPIs, minimising HR issues, or identifying new sites, AI touches every part of your business except the physical building of the thing. Start Small and Experiment Daily: Download Claude and spend an hour a day testing it. Try every task you think you need to do and see if AI can do it first. The more you use it, the better it gets. Machine learning means it builds digital intuition based on how you train it. Replace Expensive Software with AI: Brad replaced a finance dashboard subscription by connecting Claude to Xero in 10 minutes over the weekend. Claude can integrate with almost every piece of software you use via MCP functions. It doesn't take sick days, doesn't cause HR drama, and speaks pla...

Walking Away from the Church to Build a Global Trading Business: Lewis Crumpton's Journey

Nov 4, 2026 1 hr 4 min

Brad sits down with Lewis Crumpton, a former church counsellor who walked away from religion, came out as gay, and rebuilt his life from scratch by mastering the skill of trading financial markets. From stacking shelves in debt to running a global business teaching 550+ students how to trade in just 30 minutes a day, Lewis shares the raw truth about breaking free from financial stress, challenging the mortgage myth, and building wealth without exchanging more time for money. Discover why Lewis believes savings accounts are a banking scam, how he went into debt to learn trading and turned it into his greatest investment, and why paying off your mortgage might be the worst financial decision you can make. This is a masterclass in taking responsibility for your financial future, building multiple income streams, and creating a life where money works for you instead of the other way around. KEY TAKEAWAYS Money Stress Destroys Families: Research shows that money stress is one of the main reasons families fall apart. If you can eliminate financial worry through education and smart investing, you become a better version of yourself and create more peace at home. Trading Is Low Risk When You Know What You're Doing: The biggest myth about trading is that it's risky. Lewis only ever uses 1% of his total capital on any single trade, meaning even if it goes wrong, he's only losing 1%. That's lower risk than most people realize. Savings Accounts Are A Banking Scam: The word savings is a marketing ploy. When you put money in a bank, you're giving them permission to invest it in everything they tell you is too risky. Meanwhile, you get a terrible return and inflation eats away at your wealth. Paying Off Your Mortgage Is Not Always Smart: Lewis used to overpay his mortgage until his mentor showed him the numbers. Money tied up in property becomes part of your estate and gets taxed as inheritance. Debt doesn't. Keep the cash liquid, invest it, and pass it on tax efficiently. It's No...

From a VAT Fine to £1M: Ben King on Failed Partnerships and Finding His Brand

Oct 28, 2026 11 min

Brad sits down with Ben King, founder of King's Window Cleaning, who built a £1 million window cleaning empire after surviving a VAT fraud fine, a failed partnership with his best friend, and a mental breakdown that nearly ended everything. From starting with £5 petrol money and a battered Fiesta to building a systemised operation with 10 vans and a team that runs without him, Ben shares the raw reality of what it takes to rebuild after hitting rock bottom. Discover why Ben refused to call himself a million pound business owner until his round value hit the magic number, how watching The Founder changed the way he built his business, and why he spent years growing on emotion before finally learning the numbers that unlocked explosive growth. This is a masterclass in resilience, branding, systemisation, and building a business that works without you being on the tools. KEY TAKEAWAYS Partnerships Can Destroy Friendships: Ben and his best mate ran multiple businesses together, but their different mindsets and work styles tore the friendship apart. Money changes everything. They've since rekindled the relationship, but the lesson is clear: partnerships are high risk, especially with people you're close to. VAT Fraud Will Catch Up With You: Ben tried to run multiple businesses under the VAT threshold to avoid registration. He got caught, fined, and had to merge everything into one company. Trying to game the system always backfires. Pay your dues and build properly from the start. Mental Health Matters More Than Business: Ben hit rock bottom in 2019, walking his dog and imagining himself hanging from a tree. He shut down React Property Solutions, took a holiday, and came back with a new vision: King's Window Cleaning. Sometimes you have to burn it all down to rebuild stronger. Branding Is Your Competitive Advantage: Ben went through multiple brand changes before landing on King's Window Cleaning. The branding became so strong that other window cleaners told him it was th...

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All episodes

Ride the AI Wave or Drown: Why Every Trades Business Must Reskill Now

Nov 11, 2026 11 min

Walking Away from the Church to Build a Global Trading Business: Lewis Crumpton's Journey

Nov 4, 2026 1 hr 4 min

From a VAT Fine to £1M: Ben King on Failed Partnerships and Finding His Brand

Oct 28, 2026 11 min

3x Your Prices Upselling "Experiences" & Increase Valuation Before sell, Get High Quality Employees

Oct 21, 2026 2 hr 13 min

James Ashford shares powerful lessons on sales psychology, emotional control & What Should You Do 18–24 Months Before Selling Your Business? Get business help from me personally: https://bradstaines.com/ We Covered: ↳ How to 3x Your Prices Upselling "Experiences", handle price objections, build customer certainty, and increase sales without lowering your prices ↳ How to Increase Valuation Before sell & Get High Quality Employees ↳ How to overcome business failure, build a strong team culture, and turn setbacks into opportunities for growth You are going to learn: Chapters 00:00:00 How to Build a Business That Grows Without the Owner 00:00:19 Why “It’s Too Expensive” Is Rarely About Money 00:02:54 How to Build a Company Culture That Gets the Best Out of Your Staff 00:03:31 Staff Lost £125K: How Should a Business Owner React? 00:05:05 The Skill of Turning Complex Business Problems Into Simple Solutions 00:06:16 Competitors Were About to Take 25% of His Market: What Did He Do? 00:07:41 How a New Product Turned a Business Crisis Into £10K More Revenue Per Month 00:09:31 The More Things You Need to Be Happy, the Harder Happiness Becomes 00:13:22 How to Win More Sales When Customers Are Cutting Costs 00:15:56 Stop Discounting: The Real Reason Customers Say Your Service Is Too Expensive 00:18:06 The Sales Question That Reveals Hidden Objections Before You Discount 00:18:42 How to Turn a Price Objection Into a More Profitable Deal 00:19:34 The Question That Uncovers the Real Reason a Customer Won’t Buy 00:19:55 How to Discover What Your Customer Is Actually Being Measured On 00:22:14 How Grant Cardone Turned a £50K Donation Request Into a £100K Deal 00:22:51 Stop Negotiating on Price Before You Understand What the Customer Wants 00:23:53 How to Sell a £1,200 Experience Instead of a £400 Hotel Room 00:25:06 How to Sell to Your Customer’s Personal Goals, Not Just Their Business 00:25:59 Why Customers Reject Your Price but Pay More for Something They Value 00:26:45 How...

Selling Is Service: James Ashford on Closing Deals, Building Culture, and Exiting to Sage

Oct 21, 2026 2 hr 13 min

Brad sits down with James Ashford, founder of GoProposal, who built and sold a proposal software business to Sage for millions. From navigating business failures and personal guarantees to building a world class culture and creating a moat around his business, James shares the raw truth about what it takes to grow fast, exit big, and do it all without losing yourself in the process. Discover why selling is the highest skill you can develop, how to kill the founder in your business so it can grow without you, and why the best entrepreneurs focus on the space above the bar instead of just clearing it. This is a masterclass in building a business worth buying, creating assets that multiply your impact, and living a life where fitness, family, and fulfilment come first. KEY TAKEAWAYS Selling Is Service, Not Manipulation: Selling is helping someone make the right decision for them. It's an exchange of energy, enthusiasm, and passion. If you can't sell your service now, you won't be able to sell your business later. Master this skill above all others. Kill The Founder To Maximise Value: You don't want a business that runs without you. You want one that grows, solves problems, hires, fires, and innovates without you. The less the business depends on you, the more valuable it becomes to a buyer. Build A Moat Around Your Business: Make your business defensible by creating assets competitors can't replicate. James built a community, wrote books, produced video content, and created IP that could scale into new markets using AI. The harder it is to copy, the more it's worth. Shorten The Buyer's Roadmap: Don't just sell revenue or profit. Sell speed. If you can help a buyer achieve their goals faster than doing it themselves, you become infinitely more valuable. Show them the leverage, not just the numbers. Core Values Must Guide Behaviour: Culture isn't pool tables or pizza Fridays. It's firing your top performer if they violate your core values. James learned from the All Blac...

From £5 Petrol and a Battered Fiesta to Financial Freedom: Aaron Knightley on Escaping the 9-to-5

Oct 14, 2026 10 min

Brad sits down with Aaron Knightley, a serial entrepreneur who became a father at 20 and turned workplace betrayal into the catalyst for building multiple successful businesses. From silently building his first venture while working a toxic 9 to 5, to launching logistics startup HODL and operational platform Exit Nine, Aaron shares the raw reality of what it takes to escape employment and create a life on your own terms. Discover why knowing your financial "North Star" matters more than chasing endless income, how Aaron survived on three to four hours of sleep for five years while replacing his salary, and why he now prioritises time with his son over every business opportunity. This is a masterclass in discipline, delayed gratification, and building a life where you potter about instead of constantly grinding for the next milestone. KEY TAKEAWAYS Know Your Financial North Star: Success isn't about earning more than the next person. It's about defining what "enough" looks like for you and working backwards from that number. Without clarity on your target, you'll keep moving goalposts and never feel satisfied. Keep Your Plans Quiet Until They're Real: Aaron didn't tell anyone at work he was building a business. He kept his head down, replaced his income in silence, and only resigned when he was ready. What they don't know, they can't destroy. Discipline Beats Motivation Every Time: Aaron slept three to four hours a night for five years, worked every weekend, drove battered cars, and lived on tight budgets. There were no shortcuts, just relentless consistency and sacrifice during the building phase. Time With Family Is Non Negotiable: Aaron now refuses to compromise on his son's football games or family time, even turning down lucrative brand deals if they clash. He learned early that there's no point building wealth if you miss the moments that matter. More Money Doesn't Equal More Happiness: Aaron knows people with far more wealth who are still lost, chasing the nex...

Hairdresser Build a Beauty Brand Selling Emotion in a Dominated Market: Hair Fall, Business to Start

Oct 8, 2026 58 min

Craig shares the lessons behind his journey from cutting hair in his father’s salon to becoming a world champion, building a 200+ product beauty brand, and eventually selling the company. He also reveals what he learned from business failures, building strong company culture, using AI to create new opportunities, and understanding what customers really want. Get help from me personally: https://bradstaines.com/ We Cover: ↳ How Craig went from hairdresser to building and selling a successful beauty brand ↳ Why strong business culture starts with hiring the right people and putting people first ↳ How AI is changing the way entrepreneurs can build businesses with less money and fewer resources ↳ The biggest business failure Craig experienced—and what it taught him about risk, money, and knowing when to quit You are going to learn: Chapters 00:00:00 Intro 00:00:14 How Does a Hairdresser Build a Beauty Brand? 00:02:35 Why Can't You Earn More Just Cutting Hair? 00:03:19 How Do You Disrupt a Market Dominated by a Big Brand? 00:08:08 How Can You Turn a Salon Into a Lifestyle Experience? 00:09:27 How Do Emotions Influence What Customers Buy? 00:11:43 What Makes a Good Culture in a Business? 00:13:08 Why Is Authenticity Important in Business? 00:18:15 Why Is Never Giving Up So Important in Entrepreneurship? 00:19:10 How Do You Take Business Risks Without Losing Everything? 00:20:07 How Does Your Network Affect Your Success? 00:21:24 Why Is Entrepreneurship So Lonely? 00:22:59 What Was the Biggest High Point of Your Career? 00:24:38 How Do You Build a Business to Sell It? 00:25:13 What's the Biggest Business Mistake You've Made? 00:28:21 If You Lost Everything, How Would You Rebuild a Business? 00:30:08 How Do You Build Self-Belief? 00:30:56 What Business Should You Start Now? 00:32:09 How Is AI Changing the Way People Start Businesses? 00:34:54 How Should You Use AI to Build a Business? 00:41:12 Why Are Young People Addicted to Instant Gratification? 00:45:23 What Shou...

From World Champion Hairdresser to £50M Exit: Craig Hubert on Building a Beauty Empire

Oct 7, 2026 56 min

Brad sits down with Craig Hubert, a former world champion hairdresser who built a multi-million-pound beauty brand and sold it to a Canadian group 12 years later. From cutting hair in his father's barber shop to owning commercial property across Chelmsford, Craig shares the highs and lows of entrepreneurship, the power of emotional intelligence in business, and why he still cuts hair two days a week despite building multiple successful ventures.\n\nDiscover why hiring people better than yourself is the best investment you can make, how asking the right questions can transform your service business, and why understanding what your clients truly want matters more than copying your competitors. This is a masterclass in building businesses with heart, staying authentic to your values, and creating something meaningful beyond just the numbers.\n\nKEY TAKEAWAYS\n\nHire People Better Than You: The best money Craig ever spent in business was hiring a CEO, FD, and other leaders who were better than him in their respective areas. Knowing your strengths and filling the gaps with top talent is how you scale without becoming the bottleneck.\n\n Stop Assuming What Clients Want: The biggest mistake service business owners make is assuming they know what their clients need instead of asking them. Focus on the outcome your customer actually wants, not just what your competitors are doing.\n\nKnow When to Walk Away: Craig's lowest point was a clothing shop that burned through cash for two and a half years. He ignored his gut, let ego take over, and kept funding a failing business. The lesson: stop sooner, listen to your instincts, and don't throw good money after bad.\n\nBuild Backwards from the Exit: If you want to sell your business one day, structure it like a buyer would want to see it from day one. Craig built his cosmetics company with people better than him in every key role, which made it attractive when the time came to sell.\n\nInvest in Yourself First: Before pouring mone...

Stop Looking at Your Bank Balance: The Financial Mistake Costing SMEs Thousands

Sep 30, 2026 10 min

" In this episode, Brad sits down with a former JP Morgan analyst who traded the corporate world for helping small business owners master their finances. From seven years in investment banking to building a consultancy focused on SMEs, this conversation unpacks the most dangerous financial mistakes entrepreneurs make and why so many are unknowingly spending money that isn't theirs. Discover why tracking your numbers isn't optional, how to avoid the VAT trap that nearly cost Brad £95,000, and the simple system that prevents cash flow crises before they happen. This is a masterclass in financial clarity for business owners who are experts at their craft but struggle to make sense of the numbers behind the scenes. KEY TAKEAWAYS Stop Making Decisions Based on Your Bank Balance: The biggest mistake business owners make is treating their bank account as a reliable indicator of financial health. Without tracking cash flow, upcoming liabilities, and forecasting, you're flying blind and setting yourself up for nasty surprises when tax bills arrive. VAT and Corporation Tax Are Not Your Money: Too many entrepreneurs treat VAT collected from clients as available cash. The moment it hits your account, it should be moved into a separate holding account. You're a tax collector for HMRC, not the owner of that money. Financial Statements Weren't Built for You: Balance sheets, P&Ls, and cash flow statements were designed by accountants for accountants. If you're not from a finance background, it's no wonder you find them confusing. The key is translating jargon into simple, actionable insight. Forecast Beyond This Month: Business owners often only look at what's already happened. Smart operators forecast at least a few months ahead, so they can make proactive decisions instead of reactive ones. Anything beyond a few months is educated guesswork, but short term forecasting is essential. Becoming a Business Owner Means Learning New Skills: Whether you're a...

From One Boring Photo to a Colourful Running Brand: Pete Goldie on Ultras and Building Happy Stride

Sep 23, 2026 55 min

In this episode, Brad sits down with Pete Goldie, ultrarunner and founder of Happy Stride, to explore the intersection of endurance sport and entrepreneurship. Pete shares his journey from completing 75 marathons and ultras including a grueling 103-mile race to building a thriving running apparel brand with his wife from a single parkrun photo where he noticed everyone's shorts were boring. Pete reveals the mental strategies that got him through 24 hours of continuous running, how he breaks down impossible goals into manageable checkpoints, and why he believes time will pass is the most powerful mindset for overcoming adversity in both sport and business. He unpacks the seven-year grind of building Happy Stride from a side hustle whilst working in advertising to going full-time, beating Nike in industry awards, and why focusing relentlessly on your flagship product is more valuable than chasing every shiny opportunity. KEY TAKEAWAYS Break Down Impossible Goals Into Checkpoints: Whether it's 100 miles or building a business, Pete doesn't focus on the overwhelming end goal. He breaks it into smaller milestones, treating each checkpoint as a mini race, making the impossible feel achievable. Time Will Pass, Keep Moving Forward: In the darkest moments of an ultra or a business struggle, Pete reminds himself that if he keeps putting one foot in front of the other, time will pass and he will get through it. Pain is temporary, progress is inevitable. Focus on Your Flagship Product: Happy Stride's colourful, functional running shorts are their core. Pete resists the temptation to dilute the brand by chasing too many product lines too soon, learning from McDonald's lesson to perfect the burger, fries, and milkshake first. Build Through Consistent Testing and Quality: Every product Happy Stride launches has been rigorously tested by Pete and his running community. Quality and functionality come before speed to market, ensuring customer trust and repeat purchases. Content and C...

From Bedroom to £50M Exit: Building a Facilities Empire in Your Pants with Andrew Holbert

Sep 16, 2026 1 hr 7 min

Andrew Holbert, founder of Pareto FM, shares the unfiltered story of how he went from starting a facilities management business in his bedroom (in his pants) to building a £50 million operation with 550 staff and exiting for nine figures at age 37. Andrew reveals the strategic decisions, brutal work ethic, and unconventional sales tactics that allowed him to achieve profitability levels two to three times higher than industry competitors, all while maintaining an 8 in 10 win rate on major contracts. From winning London Zoo as a £1.5 million turnover business to sitting in client offices with trays of donuts (including vegan and gluten free options), he breaks down exactly how he built a service business designed for scale and sale. You are going to learn: 00:00 Intro 01:04 How I Started A Business In My Bedroom (In My Pants) 03:21 Growing From Bedroom To £50M & 550 Staff In 9 Years 05:47 Why Our EBITDA Was 13% When Competitors Were At 4% 09:12 The Overhead Light Model That Changed Everything 12:38 Why I Turned Down Work When I Was Starting Out 15:29 How I Used AI Before AI Existed (And Why I'm Glad It Wasn't There) 18:44 Hiring The C Suite: Building A Senior Team That Never Left 22:17 Working 19 Hours A Day & Still Having Two Kids 26:03 The 1,000 Day Wall Planner That Kept Me Going 29:51 Why Work Your Arse Off Is Still The Answer 33:26 I'm Not An Entrepreneur, I'm Someone Who Achieves Things 37:14 What Success Really Means (And Why It's Not What You Think) 40:58 The Three Things I Was Willing To Lose 43:37 Why There Are Two Times To Start A Business 46:22 The Air Conditioning Opportunity Everyone's Missing 49:08 How London Zoo Made Us Grow 300% In One Day 52:41 You Only Get Lucky When You're Doing Something 56:19 Why I Never Won A Single Pound On LinkedIn 59:47 The Donut Strategy That Won Million Pound Contracts 01:03:25 How To Read A Room & Adapt In Two Seconds 01:06:52 The Fake Job Advert Trick To Learn About Competitors 01:10:18 Why Price Was Only 20% Of What We...

From Being Extremely shy to Speaking to Thousands: Kirsty Carden on Overcoming Fear and Building Confidence

Sep 9, 2026 1 hr 5 min

From the kid who wouldn't raise her hand in class to speaking confidently in front of thousands, Kirsty Carden reveals how she built a thriving coaching business helping women find their voice, attract high-ticket clients through speaking, and create the freedom they actually want. Kirsty shares her journey from corporate life at Sky Broadcasting to becoming a sought-after speaking coach, NLP master practitioner, and hypnotherapist. She breaks down the practical steps that transformed her from terrified of public speaking to commanding stages worldwide, and why she believes communication is the foundation of every successful relationship and business. KEY TAKEAWAYS Build Your Confidence Muscle Incrementally: You don't go from classroom silence to speaking to thousands overnight. Start with a Facebook Live, then a small group, then a workshop. Each tiny step builds the resilience your nervous system needs to handle bigger stages. Clarity Drives Action: Knowing exactly what you want and why you're doing it is what pushes you through fear. When Kirsty knew she had to be visible to get clients, that clarity motivated her to overcome her terror of video and speaking. Smaller Rooms Convert Better: While speaking to a thousand people builds authority and credibility, intimate events of 20 to 25 people create deeper connection and higher conversion rates. Kirsty made £200,000 from one 25 person event by creating genuine connection. Your Personal Brand Opens Doors: Major speaking opportunities, client inquiries, and business growth come from people actually seeing your face, hearing your energy, and understanding what you do. Hiding behind text posts won't cut it anymore. Environment Is Everything: The fastest way to change your life is to change your environment. Get around people who've already done what you want to do. Their blueprint becomes your possibility. BEST MOMENTS "Everything starts with knowing what you want. I had to overcome my fear of visibility because I dec...

Rob Moore’s Unfiltered Truth: Parenting, the Financial Matrix, and Monetizing Authenticity

Sep 2, 2026 1 hr 13 min

In this week's episode of Working On It, entrepreneur and wealth educator Rob Moore breaks down the realities of authentic personal branding and why navigating social media criticism is a mandatory part of modern business. Rob and Brad dive into the urgent need for financial literacy outside the traditional education system, the incoming wave of AI disruption across all sectors, and why self-investment remains the ultimate safety net. Emphasizing practical parenting and leading by example, Rob offers a no-nonsense look at why ditching hero worship, adapting to new technologies, and building your own independent financial knowledge base are the blueprints for long-term freedom. Key Takeaways Authenticity on social media inevitably invites criticism, but triggering an emotional response is essential for building a genuine, highly engaged audience. The rapid rise of AI will massively disrupt traditional white-collar and administrative roles, making immediate adaptation and up-skilling non-negotiable to avoid being replaced. The traditional school system completely fails to teach financial literacy; true wealth generation requires independent education in investing, taxes, and emotional management. Parenting the next generation of entrepreneurs requires showing rather than telling, demonstrated by helping kids build real-world businesses instead of just lecturing them. True financial security comes from recognizing that the best asset class is your own knowledge and taking actionable steps to continually invest in it. Episode Quotes "emotions create response. So if no one has an emotional response a trigger, to your content, they're not going to comment." "if you don't ride the wave of AI you're going to drown. That is a fact." "You don't get what you want, you get what you are." "the best investment you can make is in yourself... your knowledge plus action will probably make you more money than any passive asset class." VALUABLE RESOURCES Follow Rob's new podcast, Cars...

You're Earning Money But Not Happy, This Video will Save Your Life! Worst Money Making Advice Online

Aug 26, 2026 1 hr 12 min

Aaron Knightley reveals why making more money doesn’t always make you happier, how to escape the 9–5 & why he believes AI could replace 10M jobs within the next two years. Get help from me personally: Instagram: https://www.instagram.com/bradstaines10/ LinkedIn: https://www.linkedin.com/in/bradstaines/ We Cover: 00:00 What’s the Worst Advice About Making Money Online? 01:38 What Made You Leave Your 9 to 5? 03:40 How Do You Start a Business When You Don’t Know What to Do? 06:15 What Does It Really Take to Escape Financial Struggle? 08:37 How Do You Know When You Have Enough Money? 12:14 You Know What to Do, So Why Don’t You Do It? 12:32 What Is the Biggest Lesson About Health and Longevity? 16:40 Do You Really Not Have Enough Time? 17:25 Why Do So Many People Hate Their Jobs? 19:07 How Much Money Is Actually Enough? 20:41 What Is Your North Star in Life? 21:54 Are You Living Your Own Life or Someone Else’s? 28:37 What Skills Will Protect Your Career From AI? 31:38 What Is Exit Nine and How Does It Work? 34:21 How Do You Achieve Time and Financial Independence? 35:30 How Much Money Do You Actually Need to Retire? 40:18 Why Repetition is the Key to Success? 41:03 How Did You Grow to 2,600 YouTube Videos? 47:10 How Do You Grow a Social Media Account From 200 Followers? 49:00 What Does It Take to Succeed in Business? 52:25 Ai Could Replace Millions of Jobs in the Next 2 Years 59:15 What’s the Best Money You’ve Spent on Business? 01:02:37 If You Want to Be Wealthy & Happy,... 01:05:40 Things I Wish I Knew in My 20s (Motivational Advice) Helpful? Hit Like Button!

Ditching the 9-to-5: Scaling Startups, Personal Branding, and Playing the Long Game with Aaron Knightley

Aug 26, 2026 1 hr 10 min

In this candid conversation, serial entrepreneur Aaron Knightley shares how becoming a father at 20 and navigating workplace toxicity propelled him to break out of employment and build multi-venture success in logistics, tech, and online education. Aaron breaks down the mechanics behind his logistics startup HODL and operational platform Exit 9, while revealing why massive content volume and disciplined self-investment are non-negotiable for modern business growth. Emphasising life balance over endless hustle, he offers a no-nonsense look at why knowing your financial "North Star," keeping family first, and moving before the AI shift reshapes the workforce is the ultimate blueprint for long-term freedom. Key Takeaways True freedom comes from defining your precise financial "North Star" and knowing when enough is enough rather than endlessly chasing higher figures. Building a sustainable online brand and securing your business requires relentless consistency, high content volume, and clear positioning. The rapid rise of AI and changing digital landscapes make up-skilling and creating proprietary assets urgent necessities for anyone still relying on a traditional job. Entrepreneurial success is meaningless without prioritising personal health, mental well-being, and irreplaceable time with family. Episode Quotes "What they don't know, they can't destroy." "If you don't know your North Star, and you don't work back from that, how do you know what vehicle you're going to use?" "You're either a creator and you have your head screwed on, otherwise there's this side of it where it's really dangerous: consumption, you validate against other people, you compare yourself." "At some point, these people will go silent because they realise content isn’t optional—it becomes mandatory." VALUABLE RESOURCES Aaron Knightley - https://www.aaronknightley.co.uk/ HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s...

Don't Take This Worst Business Decision I Get Ready for 2027: How to Use AI the Right Way!

Aug 19, 2026 1 hr 7 min

We Covered: Chapters 00:00:00 From the Scottish Highlands to Hollywood 00:01:32 Is AI Really the Future? 00:02:29 How AI Will Disrupt Traditional Businesses 00:06:28 What Does Matt Actually Do? 00:09:09 The Business Mistakes That Nearly Broke Me 00:10:28 Riding 500 Miles for a £500 Tree Survey 00:11:56 The Moment I Knew I Needed to Change 00:12:43 How Drones Changed My Career 00:14:05 Spending £6,000 on a Drone Nobody Wanted 00:15:19 How I Ended Up Working on Hollywood Films 00:16:29 The Business Lesson That Changed Everything 00:18:13 Why Automation Became My Growth Strategy 00:19:21 How ChatGPT Changed My Business 00:20:04 Why Your Staff Shouldn't Use AI Directly 00:22:10 Stop Using AI for the Wrong Things 00:25:03 Why Mentorship Could Have Changed Everything 00:27:25 The Difference Between Learning and Taking Action 00:28:24 Why Speed Is a Superpower in Business 00:33:02 How I Help Businesses Implement AI 00:38:49 Where to Start With AI in a Trades Business 00:41:00 The New Way Customers Will Find Your Business 00:43:28 What Happens When an AI Sends You a Lead? 00:45:43 Automating Your Business Operations 00:47:43 Why You Should Build a Business to Sell 00:55:59 My Worst Business Decision 01:05:20 Why Accountability Changes Everything Get help from me personally: LinkedIn: https://www.linkedin.com/in/bradstaines/ Helpful? Subscribe!

Stop Using AI Like Google: Operations, Automation, and Scaling with Matt Harmsworth

Aug 18, 2026 1 hr 4 min

In this episode, Brad sits down with Matt Harmsworth, founder of the ROVAR Group. Matt shares his journey from working as a tree surgeon in Surrey and making grueling motorbike commutes to flying drones over Hollywood film sets like James Bond and Transformers, before ultimately building a multi-million-pound environmental consultancy. KEY TAKEAWAYS Build an "AI Engine" Underneath the Business: Rather than using public AI models for surface-level tasks like basic web searches or content generation, business owners should break down internal operational bottlenecks and build custom, step-by-step AI workflows. Speed of Implementation Drives Success: The key differentiator between thriving entrepreneurs and stagnant ones is the speed at which they take action on new insights, advice, and operational adjustments. Prepare for Generative Engine Optimization (GEO): As consumers increasingly rely on AI agents and voice assistants to search for services, businesses need to ensure their digital footprint is structured for AI crawlers rather than just traditional web browsers. Strategic Hires Unlock New Milestones: Investing in high-leverage expertise such as a fractional CFO or an executive assistant provides the financial clarity and operational freedom required to scale without over-leveraging the business. Fail Fast and Build Proprietary IP: Experimenting with internal automations inevitably leads to tools that don't get used. The goal is to fail fast, abandon what doesn't work, and retain the custom systems (IP) that give your company a distinct competitive edge. BEST MOMENTS "The smart thing here is not interacting with this as if it's a Google search engine... it's getting it to do stuff." "My bedrock thing in AI consultancy is that you should build an AI engine underneath the business. Find where the bottlenecks are, and then sprinkle the AI fairy dust over the top." "Comparison is the thief of joy, and the last thing you should be doing is looking at people that are...

Hitting the £1M Mark: Overcoming Burnout and Scaling a Service Business

Aug 11, 2026 1 hr 14 min

In this episode, Brad sits down with Ben King, founder of King's Window Cleaning and Verpa, to unpack his incredible entrepreneurial journey. From starting with a single squeegee and a free set of Vista business cards to scaling a business on track for a £1 million turnover with 10 vans, Ben shares the raw, unfiltered truth of what it takes to build a successful service business. KEY TAKEAWAYS Systems and Processes are Vital for Scaling: Inspired by The E-Myth and the McDonald's founding story, Ben realized that to grow beyond a few vans, he needed strict "copy and paste" processes. Embrace Pain as a Catalyst for Growth: Ben’s lowest point—a disorganized business partnership that pushed his mental health to the brink—forced him to rethink everything. Don't Let the VAT Threshold Stunt Your Growth: Many small business owners intentionally stop growing just to avoid registering for VAT. Ben’s advice is to push through the threshold by knowing your numbers, raising your standards, and confidently adjusting your pricing to compensate. Delegate with Clarity, Not by Abdication: Hiring an office manager or a PA too soon is a mistake if you haven't built the backend processes first. Speed of Implementation is a Superpower: Action is everything. Whether it's returning emails, fixing a broken system, or setting up a new business idea, successful entrepreneurs make fast decisions and act immediately rather than sitting on ideas for months. BEST MOMENTS "I think there's a difference between a business owner and an entrepreneur. An entrepreneur will constantly look for opportunity, where a business owner will just want to scale that one business." "I watched the McDonald's film, The Founder, and when they sketch out the kitchen... I was like, okay, so now I need to do copy and paste. I need to make that van identical to the next one." "I think a lot of businesses hire a PA or an office manager far too soon, because they don't build processes and systems on the back end... The...

The Price of "More": Why Winning Doesn't Always Satisfy

Aug 4, 2026 1 hr 12 min

In this thought-provoking episode, Brad explores the delicate balance between ambition and contentment following a profound conversation with entrepreneur Will Polston. Reflecting on the common cycle of sacrificing health and relationships for financial success, the host digs into why winning often fails to satisfy us and instead merely raises the stakes. KEY TAKEAWAYS The Trap of Moving Goalposts: Continuous success often raises the stakes rather than providing lasting satisfaction, turning yesterday’s dream into today’s baseline expectation. Understanding Hedonic Adaptation: Whether in income, career milestones, or personal wins, humans rapidly normalize achievements, driving an endless search for the next high. How the Perception of Wealth Evolves: Money is critical for security and choice, but as we mature, its real power shifts from buying items to purchasing time and peace of mind. Ambition Needs Definition: Without clear parameters, ambition can consume the very life it was meant to improve, forcing us to sacrifice what matters most to reach arbitrary targets. "Enough" Transforms Ambition into Choice: Deciding what is "enough" doesn't mean halting progress—it turns compulsive chasing into conscious, purposeful growth. BEST MOMENTS "What if the greatest risk of becoming successful isn't losing everything... but losing the ability to recognize when you already have enough?" "He described spending half of his life sacrificing his health to build wealth, only to reach a point where he was prepared to sacrifice some of that wealth to recover his health." "The win didn't satisfy the desire—in fact, it escalated it. Yesterday's dream became today's baseline." "Money matters. It can reduce anxiety, give us choices, and buy back our time... but ambition without definition can consume the life it was supposed to improve." "Enough isn't the enemy of ambition; enough is what gives ambition direction of where to go." VALUABLE RESOURCES LinkedIn - ⁠https://www.linkedin.co...

1 Insta Marketing Hacks Got Me Celebrity Clients Like Justin Bieber, Jake Paul, Harry Maguire

Jul 29, 2026 57 min

Harry built a multi-million-pound brand powered almost entirely by social media and influencer marketing. He explains: ↳ How a side hustle on eBay became a multi-million-pound business ↳ Why social media—not paid ads—is still the biggest opportunity for business owners ↳ How working with 200+ celebrities transformed Garage Style into a global brand ↳ Why influencer marketing works differently today than it did five years ago ↳ The content strategies that generate over 30 million monthly impressions ↳ Why consistency beats perfection when growing on social media He Cover: 00:00 Intro 01:14 From Selling on eBay to Building a Million-View Brand 03:02 How I Found a Business Nobody Was Doing 05:07 The Sales Lessons That Built My Business 06:18 How Garage Style Became a Premium Brand 08:10 How Working With Celebrities Changed Everything 09:16 The Power of Influencer Marketing 12:19 How I Built a Brand Using Social Media 13:54 Why Attention Is the New Currency 16:23 Is Influencer Marketing Still Worth It? 17:32 The Biggest Social Media Mistake Businesses Make 20:43 How We Turn Before & After Videos Into Sales 22:19 How to Grow on Social Media Today 23:18 The Secret to Going Viral Consistently 25:05 How to Grow From 300 Followers 26:16 Why Business Owners Should Create Their Own Content 27:47 A Simple Instagram Strategy for Local Businesses 29:31 The Social Media Formula We Teach Businesses 30:57 How Social Media Has Changed in 2026 32:34 Why Hashtags Don't Work Like They Used To 33:41 Why Every Business Needs a Personal Brand 35:39 How to Turn Content Into Customers 40:16 Why You Should Start Creating Content Today 45:25 The Biggest Business Lessons I've Learned 49:08 My Biggest Business Win So Far

Leveling Up: Lessons in Resilience and Leadership with George McLennan

Jul 22, 2026 1 hr 0 min

In this candid episode, Brad sits down with George McLennan, a former professional footballer turned founder of G Mac Gardens. After ten years in professional football, highlighted by a league title win with Cheltenham, injuries, performance anxiety, and burnout forced George to pivot away from the sport. Facing zero income, a broken ankle, and a low point driving Deliveroo with a lawnmower crammed into the back of his Ford Fiesta, George turned sheer necessity into entrepreneurial drive. KEY TAKEAWAYS Necessity Breeds Breakthroughs: Being backed into a corner forces rapid learning and action. When options are limited, survival instinct transforms into powerful entrepreneurial drive. Exposure Dissolves Anxiety: Overcoming fear and performance anxiety doesn't come from overthinking it comes from repeatedly putting yourself into uncomfortable, challenging situations until confidence builds. Fall in Love with the Process: Fixating solely on an end goal or exit strategy can create unnecessary stress. Real fulfillment and sustainable growth come from enjoying the day-to-day journey, problem-solving, and continuous learning. Tailored Leadership Beats One-Size-Fits-All: Inspired by the varying styles of football managers, effective team leadership relies on understanding individual personalities and knowing whether a team member needs an arm around the shoulder or a push to perform. Humility opens Doors: Don't let pride or fear of competition stop you from seeking advice. Most business owners are happy to share insights and point newcomers in the right direction if you simply dare to ask. BEST MOMENTS "I think when you're backed into a corner... your best work is done and your fastest-growing times happen, because you need to learn everything." "Of all the therapy and sports psychology... the main thing that got me out of that anxiety is literally facing fears. Putting yourself in scary situations gives you self-respect." "The fun part isn't the exit—it's the journey. Y...

Handwritten Letters to the King: Inside the Lockwood Clothing Brand

Jul 15, 2026 47 min

In this gripping episode, Brad sits down with Jacob Lockwood, an energetic, patriotic, and fiercely determined former Coldstream Guard who transitioned out of the military just seven days prior after 16 years of service. Jacob shares the remarkable story behind his rapidly growing British clothing brand, Lockwood, detailing how his military training became his ultimate business education. KEY TAKEAWAYS Military Skills as a Business Foundation: Jacob credits his 16 years in the infantry with giving him the psychological resilience, problem-solving skills, and adaptability required to survive the daily "shock of capture" that defines running a business. The Power of Authenticity and Content: The absolute best advice for any new or scaling business owner is to document the journey relentlessly. Authentic, unpolished content is what genuinely wins people’s hearts in an era dominated by hyper-polished AI media. Fierce Commitment to Local Economy: Despite knowing he could increase his net profit by 35% or more by outsourcing production overseas, Jacob is unyielding in his mission to support British factories, local jobs, and tax contributions. Trusting Your Gut Against Predators: In business, predatory investors look for struggling companies to exploit. Jacob highlights the importance of listening to your instincts and turning down bad money, even when you are facing heavy debt. The Extreme Swings of Entrepreneurship: Within a matter of eight weeks, Jacob went from being four days away from losing his home to signing a life-changing, multi-million-pound funding deal with excellent repayment terms. BEST MOMENTS "I saw the Army as my career. Little did I know, actually, it was just my basic training for running this company." "Your North Star should be like emptying the sea with a soup spoon... It’s so big that it’s almost impossible, but it keeps you driving towards it." "The biggest brain cells you've got in your body are in your stomach. If something just feels off, then...

From Scarcity to Seven Figures: Scaling a Business by Mastering Your Numbers

Jul 9, 2026 54 min

In this episode, accounting firm owner and entrepreneur John Holliday flips the script on traditional business advice by proving that scaling your company doesn't require massive upfront cash. John shares his unconventional approach to "no money down" acquisitions through strategic earn-outs, discusses how he turned failing practices into booming multi-office hubs, and explains why tracking micro-metrics like quote conversion rates is the true secret to scaling. More than just a math lesson, this conversation dives deep into the personal mindset shift required to build super profits—the financial safety blanket every business owner needs to survive unexpected market slumps, sleep soundly at night, and design a life worth living. Key Takeaways Buying a company with "no money down" is entirely possible through deferred vendor notes and earn-out models, but it requires deep industry credibility and established trust with the seller first. A profit and loss statement only shows the past, which makes proactive tools like forward-looking budgets, scorecards, and lead tracking infinitely more valuable for predicting future growth. If a business is converting more than 90% of its quotes into won jobs, it is almost certainly pricing its services too cheaply and leaving significant money on the table. Business profit should never be viewed as a negative or greedy word; it is the essential financial buffer that protects employees and keeps a company alive during inevitable downturns Episode Quotes "I’m a big believer in growth, because I think that we should give opportunity to other people. I think growth also allows you to buy your way out of problems." "Anyone who does a weekly P&L will make more profit that year than anyone who doesn't do a P&L." "I always say to my team we've got to make X profit. People think that's a lot of money, and it is a lot of money, but the reality is we've got a lot of people. So when things go wrong, we need that buffer." "I'd rather do it an...

Leading Beyond Your Limits - with Penny Ford

Jul 1, 2026 57 min

In this inspiring episode, primary school founder turned elite leadership consultant Penny Ford shares the transformative power of choosing a growth mindset over the comfort zone. Drawing from a career that began with shaping young minds and evolved into coaching high-performing CEOs, Penny reveals the hidden mechanics of successful teams, the reality of the 143% rule, and why standard leadership frameworks fail without psychological safety. Discover how to reprogram your brain's fear response, master strategic delegation, and lead with an authentic humility that inspires peak performance even when you step out of the room. Key Takeaways Leaders must operate at a higher standard of intensity because a natural 30% delta exists in performance transmission between a leader and their team. A safe environment where employees feel empowered to pitch bold ideas, challenge authority, and openly admit mistakes is the true driver of high-performing, exceptional teams. True succession planning and scaling require business owners to stop firefighting daily tasks and intentionally protect time for overarching strategy, innovation, and coaching. It is much easier to modify your everyday actions to resemble the leader you want to become than it is to think your way into a new behaviour cycle. Episode Quotes "If you have a solution, you don't have a problem." "Act your way to a new way of thinking is easier than thinking your way to a new way of acting." "That feeling of worry or concern—that's actually good, because that shows we're growing." "If you want your team to be 100%, you've got to rock up as the 143%." VALUABLE RESOURCES LinkedIn - https://uk.linkedin.com/in/penny-ford HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a...

The Secret to Radical Focus: Ditching Disparity for Discipline

Jun 24, 2026 1 hr 3 min

Business coach and fitness mentor Byron Munford breaks through the noise of modern distraction and convenience culture to uncover what it truly takes to optimise your physical performance and business growth. He tackles the modern myth of being "too busy" for self-care, outlining why high-stakes performance requires rigorous internal boundaries. From uncovering the real impact of sleep cycles on body composition to a candid critique of popular medical shortcuts like Ozempic, this conversation offers a strict, no-nonsense diagnostic blueprint for individuals ready to reclaim their focus and operate at maximum capability. Key Takeaways True bodily alignment can be measured internally by waking up feeling Happy, Hungry, and Horny. The human brain does not create permanent physical changes through passive consumption; it changes strictly through creation and discomfort. True supplemental value comes from precise personal blood diagnostics, not mainstream wellness marketing trends. Rest and relaxation are far more rewarding and biochemically effective when hard-earned through intense daily discipline. Episode Quotes "You have to train your mind to be stronger than your feelings, otherwise you'll lose yourself." "Human brains learn via creation, not via consumption." "If you want to be a different person, you have to become that person before you are them." "If you haven't got your basic ducks in a row—sleep, clean eating, and training—you shouldn't even be looking at supplements." Would you like me to refine any specific aspect of these descriptions or titles to better match your distribution platform? VALUABLE RESOURCES ● Instagram - https://www.instagram.com/byronperformancept/ HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a co...

The Instrument Of Leadership: How To Unlock Your Voice's Power - with Daidree Tofano

Jun 17, 2026 1 hr 3 min

Behind every great leader is a powerful vision, but how do you ensure that your message actually lands when the stakes are at their highest? In this episode, executive voice and presence coach Daidree Tofano dives deep into how leaders can master the tool they use every single day: their own voice. Drawing from her fascinating, non-linear career path, Daidree shares her unique inside-out philosophy for conquering high-pressure speaking moments. You'll learn how to shift your mindset, step away from your script, and actively use your body and breath to command authority and connect authentically with any audience. Key Takeaways True executive presence requires sharpening your physical instrument—your body, breath, and voice—rather than just focusing on your slide deck or written content. Managing high-stakes speaking anxiety requires building deep physical awareness of your internal tension and your breath before you even open your mouth. Presenting effectively on camera is a distinct skill set from speaking in person, demanding fewer physical movements and a direct, consistent connection with the lens. Great speakers command authority not by rushing, but by intentionally embracing silence, pausing, and physically claiming their environment Episode Quotes "A lot of communications coaching is all around what you say, your content. I look at the instrument that delivers it: the how you say it." "I help leaders, specifically in really high-stakes moments, show up as the best version of themselves and the most persuasive version of themselves." "People don't want to take up space. They don't want to take up physical space, they don't want to take up vocal space... I think that is one of the biggest turnarounds that people can make." "We're all kind of like brains on a stick walking around, and we're in our heads and then we completely forget about the body." VALUABLE RESOURCES ● LinkedIn https://www.linkedin.com/in/daidreetofano/ ● Website www.impactvoicecoach...

The Moving Middle: Debunking AI Hype with Applied Innovation

Jun 10, 2026 1 hr 26 min

In this episode, applied AI expert Lee Russell sits down with us to separate real-world utility from the loud extremes of Silicon Valley optimism and dystopian pessimism. Steering clear of dense, speculative tech jargon, Lee breaks down how automated systems can drastically elevate trade and service-based businesses by automating the mundane and humanising the exceptional. From creating hyper-personalised customer proposal flows to structural team transformations, this conversation outlines an actionable blueprint for business owners to step away from repetitive day-to-day tasks, scale consistently, and leverage machine learning to become highly strategic orchestrators of their own success Key Takeaways Genuine ROI in business comes from practicing applied AI rather than getting caught up in the far-off "futurist" predictions of massive societal disruption. Successful AI integration is an engineering consistency problem rather than a capabilities problem, requiring strict guardrails, thorough context templates, and deliberate constraints to maximise results. The "10-80-10" model suggests that while AI can efficiently handle the middle 80% of repetitive data processing, human expertise must direct the initial 10% of context setting and refine the final 10% of output. Rather than causing mass job replacement, the emergence of AI allows high-performing teams to elevate their responsibilities, offload the mundane, and focus entirely on high-leverage human connection. Episode Quotes "It is the middle road... It's not going to be as amazing as everyone says, and it's not going to be as bad as everyone says. And that is generally how technology plays out." "When you're doing AI right, that's the signal we look for: Are you becoming a more human business? Are you spending more time with your clients? More face-to-face time?" "If you can think in your business: 'How do I get to try before I buy?' and 'I will pay you to interview with me' because I don't want to waste an hou...

The Six Pillars of High Performance: Health, Mindset, and Resilience with Byron Munford

May 27, 2026 37 min

Brad welcomes personal health and fitness expert Byron Munford, one of the UK's leading powerlifters and founder of Lifestyle Revolution, to discuss the critical connection between physical health and business success. Byron shares his personal journey from aggressive child to black belt martial artist, crossfitter, and elite weightlifter, highlighting how physical challenges condition the mind to handle daily stress. The conversation delves into the similarities between elite athletes and corporate executives, exploring how both groups utilise a high tolerance for stress and an advanced perception of pain to maintain peak performance. Byron also introduces his Six Pillars of Health exercise, nutrition/hydration, sleep, mindset, stress management, and circadian rhythm, explaining how mastering these elements can transform lives, recover lost time, and optimise both personal well-being and professional success. Key Takeaways An unhealthy individual is consumed by a single problem—their illness—while a healthy person has the freedom to face and manage the thousands of challenges that come with daily life. Elite performance in sports or business relies on conditioning the mind to view high levels of stress and discomfort as a normal, manageable part of the daily routine rather than a reason to stop. True well-being requires a balance of exercise, nutrition, sleep, mindset, stress management, and circadian rhythm, as an imbalance in even one pillar can completely disrupt the others. Lasting transformation comes from focusing on incremental, consistent improvements—like tracking and slowly increasing deep sleep—rather than trying to achieve a flawless standard immediately. Episode Quotes "A healthy man has a thousand problems, an unhealthy man has one problem." "If you look at the average person, they will only ever contract 30 to 40 percent of their max muscular units, but elite athletes can tap into a greater percentage where they're lifting or using 80, even 90 perc...

Understanding Autism and ADHD in the Trades Industry

May 20, 2026 48 min

Forget the traditional one-size-fits-all workplace; it's time to build an environment where every mind can thrive. We sit down with Melissa, a secondary school teacher, mum, and the driving force behind Neuro Inclusion UK. She shares her deeply personal journey of navigating autism and ADHD diagnoses for both her son and herself. Sparked by conversations with her dad in the trades, Melissa aims to bring foundational awareness of neurodivergence to the construction industry. We explore why genuine inclusion is far more than a tick-box exercise and how small, practical tweaks can massively boost team morale, safety, and productivity. Discover actionable coping mechanisms, understand the exhausting reality of masking, and learn how to foster a culture where everyone feels safe to bring their authentic selves to work. Key Takeaways True inclusion requires a foundational understanding across the whole team, rather than relying solely on human resources departments for compliance. Simple environmental tweaks, like providing written handouts or using visual status indicators, can significantly enhance focus and productivity. Masking neurodivergent traits is an exhausting daily process, and fostering a safe culture allows individuals to operate authentically. Neurodivergence brings distinct strengths to the workplace, such as exceptional attention to detail and creative problem-solving abilities. Early education is vital, as teaching neurodiversity in classrooms lays the groundwork for the inclusive leaders of tomorrow. Episode Quotes "It's never been wrong it's never been broken it's just different and it's um yeah so it's yeah there might be times where you think i wonder why that person does it that particular way." "We should be judging it based on the outcomes of what the job was rather than how we think it should be done." "If you want true inclusive culture then everyone should have a foundational knowledge of it to really truly be removing the barriers." "Putting on...

The People's Poll: A Wake-Up Call for the UK

May 13, 2026 1 hr 9 min

It is time to stop waiting for a silver bullet to solve your problems and start looking in the mirror to see the only person who can actually change your trajectory. Neil Tuson returns to the show to dive into the current state of the UK and why a culture of dependency is the silent killer of both national progress and personal growth. We explore the 25 levers that make a nation tick, the vital difference between $10 support tasks and $1,000 strategic moves, and why the most successful people are those who invest in their own skill sets rather than waiting for permission. Whether you are struggling to break a seven-figure ceiling or just trying to find clarity in the "noisy nonsense" of the modern world, this conversation provides a roadmap for reclaiming autonomy and building a legacy worth being remembered for. KEY TAKEAWAYS Growth begins only when you move from a dependent state to an independent mindset by accepting 100% responsibility for your outcomes. Business owners must differentiate between support, operational, and strategic tasks to avoid the trap of "peeling spuds" when they should be leading. Most criticism from others is actually a reflection of their own internal struggles, making it easier to ignore the noise and stay focused on your vision. Public speaking and sales are the two most critical skills for any young professional looking to fast-track their career in a digital-heavy world. Taking time for silence and internal reflection is often the missing ingredient in solving complex business and life problems. QUOTES The moment you take responsibility, things will happen; until you do, you are going to hide into nothing. Successful people become successful in the time that other people waste. If you start paying attention to the noise at the edges, it disperses the focus on the centre. You do not build relationships through screens; real relationships come from being face-to-face, eyeball to eyeball. Money is just an outcome of doing something that...

From a VW Polo to a £10M Electrical Empire

May 6, 2026 1 hr 5 min

Starting out with just a VW Polo and a few tools, Brad Jones didn’t have a business plan—he just had the "bottle" to go it alone when nobody else would hire a fresh apprentice. Today, he’s steering Imperium Group toward a £10M turnover, but the journey hasn’t been a smooth ride. We dive deep into the "scary as hell" moments, like the morning 99% of his revenue vanished and how he fought back through pure persistence. Brad shares the "ruthless" reality of building a team that actually cares, why he still jumps in the van to clear his head, and the exact steps needed to step off the tools and start acting like a businessman. If you’re feeling stuck in the day-to-day firefighting of your trade, this is the wake-up call you need to stop winging it and start scaling. Key Takeaways The Tools Bottleneck: You can’t grow a business while you’re wiring sockets all day; leveraging other people's time is the only way to break the ceiling. Speed Wins: Returning quotes in 10 minutes rather than 2 days is often the difference between winning a massive contract or losing it. Incentivize Results: Moving from hourly pay to pay-per-job creates engineers who treat the business like their own. Resilience is Non-Negotiable: When you lose your biggest client, you either shut the phone down or get on LinkedIn and hunt—there is no middle ground. Integrity Over Flash: Success isn't about Ferraris; it’s about being a man of your word and treating your team like family. Direct Quotes "You can wire a socket up, but apart from that, you ain't got a scooby." "I put four grand into this business... we probably hit 10 million this financial year." "There’s nothing better than proving someone wrong. It’s the greatest feeling ever." "I had two options: I could have turned around or I could say... I’m going to find a way." "If you haven't got the bottle to do that, you're going to be on the tools for the rest of your life." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by...

Perfect Teams: Decoding the Psychology of Success with Neil Tuson

Apr 29, 2026 31 min

In this episode, Brad sits down with Neil Tuson, the founder of Perfect Teams, a personality profiling system designed to optimize team dynamics. Neil shares his fascinating and non-linear career path, taking us from his early days as a marine engineer in the Navy to selling vacuum cleaners door-to-door in America, which eventually led him to discover a deep passion for personal development. KEY TAKEAWAYS Invest in your own development: Neil paid his own way through his initial Dale Carnegie public speaking courses. He emphasizes that true growth requires taking individual responsibility and investing your own resources rather than waiting for an employer to do it for you. Embrace the uncomfortable: A foundational mantra for Neil, borrowed from Albert Gray's The Common Denominator of Success, is that successful people willingly choose to do the things that failures dislike doing. Sales is a process of listening: Rather than simply pushing a product onto a prospect, effective selling is a questioning process designed to actively listen to the customer and elicit their true needs. Delegation is required for scale: To grow a business beyond a sole operator, founders must transition from working in the business to working on the business. This requires hiring strategic experts, delegating tasks, and trusting your team enough to let them safely fail and learn. Great teams require diverse skills: The three essential components of a highly successful team include an intuitive visionary, an organized process planner to execute the ideas, and an empathetic culture builder to maintain harmony. BEST MOMENTS "Successful people do the things that failures don't like to do." "Two parties come together, there's a sale going on. Either you sell them on listening to you, or they sell you on going away." "If you look at anything that's sustainable, it's got a great education policy behind it." "You've got to break this dependent cycle and get more people recognizing that if they take...

From Emmy-Nominated Journalist to Language Architect: Michelle Ponto's Global Journey

Apr 22, 2026 59 min

In this episode, we sit down with Emmy-nominated journalist and global communications expert Michelle Ponto to explore her fascinating career journey across three continents. Michelle shares her insights on the courage it takes to leave a comfortable career in the US and move to places like Saudi Arabia and the UAE to build new ventures. KEY TAKEAWAYS Embrace change and take calculated risks: Leaving a comfortable job to explore unknown territories, like moving from the US to Saudi Arabia to help build a university newsroom, can lead to unprecedented career growth. Take control of your personal brand: If you do not actively update your personal brand and tell your own story, others will write it for you based on outdated information. Be a language architect: Effective communication requires building a solid foundation of messaging rather than just using generic words, ensuring your core values are clear across all platforms. Avoid AI-generated fluff: While AI is a powerful tool for writing, it often produces generic corporate jargon, meaning you must inject your unique perspective and specific facts to stand out. Maintain consistency across channels: Your core message should remain identical whether it is on a website, a press release, or a podcast, even if the delivery format changes. BEST MOMENTS "Sometimes you just have to go where the journey takes you." "If you're not always talking and updating people, your personal brand whatever you're doing is stuck in somebody else's mind and it is incorrect. And they make up your own history for you and your own future." "If you don't change, your brain I think kind of can go to mush." "Language is almost like a system... you find these key stories, these key things that will be interesting to your audience, and you build your messaging from there." "AI won't know your personal stories; it will only know what it can find on the internet." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by defau...

From Dyslexic Dropout to Multimillion-Pound Empire: The James Martin Story

Apr 15, 2026 1 hr 17 min

In this inspiring episode, Brad sits down with James Martin better known online as "Dyslexic James" to uncover how he transformed his early educational struggles into a multimillion-pound property and business empire. Expelled from school at 14, unable to read or write, James used his familiarity with failure as a superpower, leaning into his relentless determination and unmatched social skills. KEY TAKEAWAYS Early struggles with severe dyslexia made James immune to the fear of failure. Because he was already used to failing in traditional academic settings, he had nothing holding him back from taking risks in business. Instead of letting his inability to read and write stop him, James hired a Personal Assistant at just 18 years old. By outsourcing his weaknesses, he freed himself up to focus entirely on his strengths—sales, networking, and growth. Business is fundamentally about people. If you lack certain technical skills, lean heavily into authenticity, relationship-building, and trust. People buy from people they like and trust. There is a clear evolution from being a "solopreneur" (doing the mechanical work), to an "owner-preneur" (managing the business and team), to an "invest-preneur" (buying businesses and providing stewardship while others run the day-to-day). To scale, you must let go of the tools. Don't rely on the government or external economic conditions to dictate your success. Build a highly profitable business by delivering exceptional, "surprise and delight" customer experiences that keep your pipeline full regardless of the broader economy. BEST MOMENTS "When you're used to failing as much as I did from say six years old to say 14... failure was my friend. It was more prominent in my life than most other things. So I just tried everything and anything." "We are on sale. As business people, we are salespeople of us every single day. I soon learned that my superpower was to be very social and be very capable of meeting new people." "A brand is jus...

Beyond the Bank Balance: Why Your Gut Might Be Tanking Your Profits

Apr 9, 2026 55 min

In this episode, Brad is joined by Tom Griffiths, a former JPMorgan corporate banker turned fractional CFO for SMEs. Tom dives deep into the most common financial pitfalls business owners face like making gut-based decisions instead of data-driven ones, and shares his expert framework for navigating economic shifts. KEY TAKEAWAYS Many business owners mistakenly equate their bank balance with profit, forgetting upcoming liabilities like VAT and Corporation Tax. There is a critical difference between a P&L statement and a cash flow statement; profit is theoretical until the cash is actually collected from the customer. Every business is made of the same basic parts. To fix a business, you must identify and repair only the malfunctioning "part". To protect margins, business owners must have a clear minimum profit target for every project and be willing to walk away if it isn’t met. Tracking cash flow on a rolling 13-week basis is the most effective way to prevent crises and make proactive decisions. BEST MOMENTS "It's very easy to get into the trap... of making decisions based on how much money's in the bank account... and forgetting that we have upcoming liabilities." "We're just tax collectors for the government, basically. The VAT and the corporation tax—it was never really our money in the first place." "Financial statements were designed by accountants, for accountants... no wonder it’s easier to just look at your bank account." "You can't cut your way to growth. You can cut your way to improved margins, but there’s a limit to how far that can go." "For every small business that's struggling, there is one that's doing tremendously well... the way we choose to see the world isn't out of our control." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involve...

The 80/20 Rule: Balancing Science, Drive, and Personal Growth

Apr 1, 2026 1 hr 29 min

Today, Brad interviews Christina Robinson, who shares her extraordinary journey of self-reinvention, beginning with her transition from redundancy to becoming a successful business owner in the marketing industry. Christina discusses the pivotal role social media played in her career and how she eventually orchestrated a management buyout to own her agency. However, the narrative takes a profound turn as Christina recounts a life-altering medical emergency in 2025 that challenged her physical abilities but strengthened her mental resolve. KEY TAKEAWAYS Christina highlights that life often requires us to recreate ourselves multiple times, and dropping out of traditional paths (like university) can lead to discovering true passions, such as social media and marketing. Christina introduces her ‘COGH’ model for overcoming adversity: Community (having the right people around you) Vision (owning where you want to go) Reality (understanding your current situation) Happy (finding joy in the journey). True success in business and personal branding comes from removing the ‘mask’ and being the same person in every environment, from a boardroom pitch to a 2 AM reflection in the mirror. In marketing, focus 80% on educational, inspirational, and motivational content, and only 20% on direct sales to build a loyal audience. When faced with a prognosis that she might never walk again, Christina focused on the ‘possible’ rather than the ‘unlikely’, using the same mental tools that helped her succeed in business to navigate her physical recovery. BEST MOMENTS "You get to a point in life and you realise that you've recreated yourself way too many times." "Success to me is the freedom to be who I am every hour of the day." "The mind only knows what you tell it." "Unlikely means it’s possible, and I’m going to focus there." "Everything happens for you, not to you." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, h...

Leading from the Front: Navigating the Jump from Site Work to Leadership

Mar 25, 2026 31 min

In this episode, Brad sits down with Dan Gurney to discuss his unique career trajectory, transitioning from the host's personal trainer to ascending the ranks as Operations Manager at Aquamark. Dan shares the challenges of moving from hands-on site work to managing a growing team, emphasizing the critical importance of maintaining strict standards, leaning on the "teacup method" to stay calm under pressure, and always leading by example. KEY TAKEAWAYS Lead from the Front: Transitioning into management requires setting the standard and maintaining clear expectations across the board. The Power of Discipline: Motivation is fleeting, but discipline is what gets the job done on tough days. Sticking to non-negotiables and pushing through difficult moments ultimately generates the motivation needed to keep moving forward. Always Have a Backup Plan: In operations, unexpected challenges are inevitable. Staying calm under pressure and ensuring you always have a Plan B and Plan C allows the team to pivot smoothly without panicking. Embrace Accountability: A blame culture is toxic to any growing business. Fostering an environment where team members own up to mistakes and use them as active learning opportunities is vital for long-term organizational success. Prioritize Your Own Well-being: You cannot effectively lead a team or support your family if you are burnt out. Committing to your own health and happiness acts like putting on your own oxygen mask first, equipping you to be a stronger, more present leader and parent. BEST MOMENTS "Leaders have to lead. As in, whether I'm in the office or on the field, I've always led from the front." "Discipline creates motivation when all motivation isn't there... once you've done what you should be doing, that motivates you to continue." "If you make a mistake, be accountable for it. I think in order for you to grow, you have to understand where you made the mistake and be accountable for it." "I didn't start as a window cleaner, I sta...

Trade Growth Club – Unleashing Your Business Potential

Mar 18, 2026 45 min

Today, Chris and Brad take a look at the challenges and triumphs of building a successful business in the trade and construction industry. They share personal anecdotes, discuss the importance of a supportive community, and unveil the ‘Magic Seven’ pillars for sustainable growth. From mastering financial management to cultivating a strong brand vision, this episode is a treasure trove of insights for ambitious business owners. KEY TAKEAWAYS Surrounding yourself with like-minded individuals who understand the unique challenges of the trade industry is crucial for growth and emotional support. Success in the trade business hinges on seven key areas: vision, marketing, sales, operations, finance, team building, and scaling up. Understanding and regularly monitoring your P&L, cash flow, and balance sheets is the lifeblood of any successful company. It’s essential to move beyond simply paying bills and focus on producing profit after all expenses and stakeholders are paid. While information is readily available, the key to success lies in taking deliberate, strategic action and having accountability for those actions. BEST MOMENTS "Running a business can get lonely. Sometimes you don't need more hustle, you need more clarity, structure, and the right people around you." "The number one rule or the number one purpose of a business is to make money and produce profit." "The finances are the blood of the company. You have to get that first—for investment, for paying bills, for growing." "Build your business to sell, whether you're going to sell or not, because then it gives you options." "Action is literally the enemy of procrastination, and it will move you forward." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week -...

Beyond Social Media: Creating a Memorable Personal Brand

Mar 11, 2026 1 hr 4 min

In this episode, entrepreneur and personal branding expert Kelly Lundberg shares her journey from a cabin crew member in Dubai to becoming an authority on personal branding. Kelly shares the defining moments that led her to recognise the importance of personal branding, particularly her experience with luxury retailer Harvey Nichols. She breaks down her ‘Seven Pillars of Personal Branding’ and explores the power of storytelling and consistency across multiple platforms. Kelly also shares her insights on professional growth, the impact of environment, and how personal branding is about evolving into the version of yourself you aspire to be. KEY TAKEAWAYS Personal branding is often about transitioning from being ‘hidden’ to being ‘seen’, often providing the confidence and clarity that people are truly buying into. A successful personal brand must be consistent across multiple digital platforms, including LinkedIn, Instagram, websites, and even search results. Your personal brand sits at the top and evolves with you, while business activities and joint ventures may come and go beneath it. Effective personal branding requires an intentional strategy (who you are and what you want to be known for) before jumping into social media content. Storytelling is a crucial element of personal branding that allows for a relational experience, moving beyond generic AI-generated content. BEST MOMENTS "While you think that you're offering transformation and personal branding, ultimately what people are buying into is confidence." "Dubai is the home of reinvention. And more than that, presence and brand is very much Emirates standards." "Your personal brand never stays still. It always evolves. You evolve as a person." "Visibility is your responsibility. No one else is going to talk about you than you." "It's the small things done consistently that makes you memorable, not one big thing." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the fac...

Why You Need a 'Must-Not-Have' List for Your Next Hire

Mar 4, 2026 54 min

In this episode, Brad sits down with recruitment expert Daniel Langley, founder of his own agency with a decade of experience in the industry. Daniel shares his journey from a successful career as a personal trainer to becoming a specialist in MES and smart manufacturing recruitment. They dive deep into the post-COVID landscape of hiring, exploring the challenges of inflation, the impact of AI, and the ongoing debate between remote and in-office work. Daniel provides actionable advice for both companies and job seekers, emphasising the importance of structured interviews, the power of a ‘don't-want’ list, and the necessity of building a visible personal brand in today’s digital market. KEY TAKEAWAYS A bad hire can cost a company up to 200% of that employee's salary when factoring in recruitment fees, training, onboarding, and lost productivity. Beyond defining the perfect candidate, companies should create a ‘red line’ list of traits and qualifications they absolutely do not want to protect the company culture. A successful hiring process should include at least three stages: a line manager interview, a ‘peer-to-peer interview’ to assess team fit, and a final meeting with the CEO or founder. For professionals seeking growth, being visible, particularly on platforms like LinkedIn, and quantifying your specific impact (outcomes over responsibilities) is essential for triggering promotions. Companies should strive to be in a state of constant recruitment rather than ‘turning the tap on’ only when a desperate need arises, allowing them to hire for potential rather than just immediate relief. BEST MOMENTS "The riches are in the niches. You just can't be a generalist; you've got to zero in on one micro area." "I think you have to be delusional. You have to be delusional about what you can achieve and you've got to pitch into existence what you dream." "I've always been a big believer in you either win or you learn." "AI is excellent at repeatable tasks. The big differenti...

From Dental Nurse to Senior Property Manager in Dubai

Feb 25, 2026 57 min

In this engaging episode, Brad interviews Beth Lancaster, a Senior Property Manager at FirstPort. Beth shares her fascinating career journey, starting as a dental nurse on minimum wage to making a bold move to Dubai at age 26, where she ‘faked it till she made it’ into the world of luxury skyscraper management. The conversation explores the high-pressure world of facilities management, the importance of proactive communication with residents, and how Beth manages a team of 96 developments. KEY TAKEAWAYS Beth shares how she transitioned from dental nursing to managing a Dubai skyscraper by being willing to learn on the job and projecting confidence even when she was still learning basic office skills. In property management, silence creates anxiety. Beth emphasises the importance of constant updates, even if there is no new news, to build trust with residents during building emergencies. Successful property managers must be adept at juggling multiple high-priority tasks simultaneously while recognising their limits to ensure service standards don't slip. Beth discusses how her management style evolved through personality profiling (like the ‘Surrounded by Idiots’ workshop), moving from a ‘High Red’ dominant style to a more empathetic ‘High Yellow’ approach. The industry has become significantly more complex with the Building Safety Act, requiring managers to be constantly learning and leveraging new technologies to track compliance and safety. BEST MOMENTS "I was faking it till I made it. I didn't know how to use computers, I didn't know how to file anything, but I just seemed to get away with it." "Over-communicating is definitely going to be better than under-communication... that's where you build up the trust with your residents." "I like to be a medium fish in a big pond. I like to be somebody, but I also like to be surrounded by a lot of other somebodies." "On a Sunday evening, none of my team are feeling sick about going to work the next day. As long as we ha...

Building Boom: Lessons in Growth, Culture, and Exit Strategies with Paul Bulloch

Feb 18, 2026 1 hr 6 min

In this insightful episode, Brad sits down with Paul Bulloch, as they dive deep into the evolution of business over the last 25 years. Paul shares his journey of founding and scaling Concept, a specialist vehicle leasing brokerage, and the eventual sale of the company to Rivervale. From the early days of ‘fire in the belly’ ambition to navigating the 2008 financial crisis, Paul discusses the fundamental shift from traditional marketing to the AI-driven landscape of 2026. KEY TAKEAWAYS Despite the rapid acceleration of AI and digital communication, business remains fundamentally relationship-based. Real trust is earned through face-to-face interaction and consistent touchpoints. The 2008 financial crisis forced a strategic shift from consumer leasing to a B2B focus. Embracing constraints can lead to discovering a more profitable and sustainable niche. Maintaining a team for 10-15 years requires more than just high salaries; it’s about structure, clear progression paths, and small, consistent acts of recognition that make employees feel valued. Selling a business is a multi-year process. Paul suggests a five-year window to refine systems, clean up credit control, and ensure the business is attractive to potential acquirers. Success in 2026 requires consistent habits, such as regular strategy sessions out of the office and staying ‘present’ in the business while leveraging AI to handle operational heavy lifting. BEST MOMENTS "No trust, no transaction." "You've got to celebrate the wins, little and often, just making sure you take stock, look at what's worked well." "As business owners, quite often the best ideas or best solutions to problems come when you're taking yourself out [of the office]." "You've got to be the best version of yourself, you need to work on yourself massively before the business." "If you're in a hole, the only way to deal with that is to try and grow out of it." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by defaul...

Beyond the Buzzwords - Strategic Marketing that Drives Results

Feb 11, 2026 1 hr 6 min

In this episode, Brad sits down with marketing strategist Chris Burton of ‘The Marketing Centre’ to pull back the curtain on what truly drives business growth in 2026. Moving far beyond the surface-level tactics of SEO and pay-per-click ads, Chris explains his ‘Marketing Orchestra’ philosophy, where technology, messaging, and people must be perfectly synchronised to create a high-impact brand. KEY TAKEAWAYS Successful marketing isn't about a single tool; it’s about the synergy between the ‘instruments’ (tools like Google Ads or AI), the ‘music’ (your messaging and tone), and the ‘conductor’ (strategy). Exceptional customer experience is defined by doing the unexpected. Small, innovative shifts in how you treat customers can lead to massive increases in referrals and lifetime value. Small-to-medium enterprises (SMEs) have a distinct advantage in their ability to pivot quickly. By leveraging AI to accelerate research, they can outmaneuver slow-moving corporate competitors. A brand isn't just a logo; it’s the internal culture of the business. When employees are aligned with the brand's values, they naturally deliver the ‘operating standards’ that keep customers coming back. To avoid the ‘Red Ocean’ of cutthroat price wars, businesses must identify their ‘sweet spot’ - the intersection of what they do best and what the market uniquely needs. BEST MOMENTS "Marketing shouldn’t be a cost; it should be a profit driver, a growth driver, contributing actively in the fiscal year and beyond". "The instruments are the tools, the music you play is the messaging and the tonality of it all. I need to be the conductor, not the instrument player". "Customer experience is what your customers feel and actually experience. It’s not what you say; it’s how you say it. It’s not what you do; it’s how you do it". "Brand exists because what it does is it helps attract the right people to your business. That’s customers, but it’s also talent". "A customer that strongly recommends your business...

Unleashing the Digital Workforce with Dr. Alok

Feb 4, 2026 1 hr 1 min

In this high-energy conversation, Dr. Aalok from Implement AI joins the show to demystify the rapidly evolving landscape of Artificial Intelligence. Moving beyond the ‘Google search’ mentality, Alok explains how AI is a general-purpose technology, akin to electricity or fire, that can act as a ‘spectral night vision’ for business owners to see opportunities they previously missed. From automating mundane tasks to building full-scale digital colleagues like ‘Neo’ and ‘Morpheus’, the episode explores how curiosity-driven entrepreneurs can leverage AI to gain an unfair advantage. KEY TAKEAWAYS Don't view AI as a simple chatbot; view it as a tool that allows you to see data patterns, customer needs, and business inefficiencies that are invisible to the naked eye. Start by augmenting yourself (speeding up your own tasks), then augmenting your team (standardising processes), and finally reaching transformation (redefining revenue capacity and customer experience). To get the best results from AI, you must feed it your ‘company DNA’, your specific tone of voice, ethos, and unique industry insights, rather than asking for generic content. We all have a limited ‘budget’ of attention each day. Success comes from automating or avoiding distractions so you can apply your focus to high-impact, creative decisions. 2026 is a ‘compression year’ where technological advancement is moving at an unprecedented pace. Those who experiment and implement now will be ‘above the fog’ while others are left struggling to take off. BEST MOMENTS "Use AI like special glasses, spectral night vision, to see things that other people couldn't see before." "You're not limited by technology; you're limited by creativity." "If you're a free user, you're the product. When you pay, you're the partner." "It’s more elegant to avoid than to say no. Guard your attention; it’s your most valuable currency." "It’s not what you don't know that gets you; it’s what you think you know that isn't true." HOST BIO Brad...

The Psychology of Branding: Why Personal Connection Wins in a Digital World

Jan 28, 2026 58 min

In this episode, Brad dives deep into the fascinating intersection of psychology and branding with Claire Marshall, founder of Brand Mixology. Claire shares her unique journey from corporate recruitment to hypnotherapy, and ultimately, to helping founders build powerful personal brands. We explore why ‘yellow pages’ advertising is dead, how our primal need for human connection influences buying decisions, and why AI should enhance, not replace, your authentic voice. KEY TAKEAWAYS Success comes from owning your unique blend of experiences, skills, and personality quirks. In an era of AI-generated content and endless ads, consumers crave authentic human connection. Building trust through a personal brand is more effective than shouting the loudest. True accountability isn't about being told off; it's about having a support system or community that validates your progress and keeps you moving toward your goals when motivation wanes. Avoid ‘throwing spaghetti at the wall’. Use Claire's ‘Vivid Framework’ (Vision, Identity, Visibility, Innovation, Data) to ensure every marketing action aligns with your core business goals and customer needs. Don’t ignore the numbers. Regularly reviewing simple metrics, like engagement or consistency, can reveal what’s actually working, allowing you to pivot before you waste resources on ineffective strategies. BEST MOMENTS "You can only see the journey when you join the dots backwards." "Success comes from your own mix of experiences, of the trial and error, and also of what makes you unique." "You don't ask somebody to marry you on day one... [that's] probably not the most effective strategy." "All data is good data. I think sometimes people don't want to look at it because the data can be stuff you don't want to hear, but actually that's the good stuff to hear." "If you can really own who you are and what you want that life to be... take that stand aside from what is considered the 'safer route'." HOST BIO Brad Staines is a founder in...

Biohacking Your Bones: The Future of Strength & Longevity with Ryan Ashford-Smit

Jan 21, 2026 57 min

In this episode, Brad sits down with Ryan Ashford-Smit, the co-owner of the UK’s first OsteoStrong centre in Tunbridge Wells. Ryan shares his fascinating journey from a career in architecture and lighting design in South Africa to becoming a pioneer in the UK biohacking space. They dive deep into the science of ‘osteogenic loading’, a method of strengthening the skeletal system that takes just 15 minutes a week. Ryan explains how high-impact force is the missing key to longevity, how he reversed his own knee arthritis, and why we should all be training like athletes for our ‘Quantum Decade’, the last ten years of our lives. If you are interested in future-proofing your body, reversing aging, or simply understanding the hidden foundation of physical strength, this conversation is a must-listen. KEY TAKEAWAYS Bones are not just static structures; they are living, breathing organs similar to the heart and lungs. Just like muscles, they require specific stimuli to remain healthy and can decondition without it. There is a neurological connection between bone density and muscle strength. If your bones (the chassis) are weak, your central nervous system limits your muscle output to prevent self-injury. Strengthening the bone removes this governor, allowing for greater muscle gains. To trigger new bone growth, the skeletal system needs to experience forces of roughly 4x body weight. This is nearly impossible to do safely in a traditional gym, but is the core principle behind OsteoStrong’s robotic loading technology. The decisions you make regarding your health in your 40s and 50s dictate the quality of your life in your 70s and 80s. Training now is about ensuring you have the mobility to put your own luggage in the overhead locker during your final decade. Biohacking and training provide the stimulus for growth, but the actual repair happens during rest. Without adequate sleep and protein intake, the body cannot utilise the stimulus to build denser bone and stronger tissue....

Redefining Poker as a Tool for Corporate Team Building and Skills Development

Jan 14, 2026 59 min

In this episode, Jo shares with Brad her remarkable journey from investment banking to founding Aces High, a corporate team-building initiative that reimagines poker as a skills-building experience without the gambling aspect. She discusses the profound personal challenges she faced, including the loss of loved ones, which prompted her to seek a more meaningful career. Jo highlights the parallels between poker and business strategy, emphasizing the importance of patience, discipline, and the ability to assess risks. KEY TAKEAWAYS Life's challenges, such as personal losses, can serve as catalysts for change. Embracing these moments can lead to significant personal and professional growth, encouraging individuals to pursue their passions and take calculated risks. Poker teaches valuable life skills such as patience, discipline, and strategic thinking. These skills can be applied in business settings, helping individuals navigate high-stakes situations and make informed decisions. Recognising when to cut losses is crucial in both poker and business. It's important to assess situations objectively and make decisions that minimise potential losses rather than stubbornly holding on to failing ventures. Maintaining a calm and composed mindset is essential for effective decision-making. Practicing mindfulness can help individuals respond thoughtfully rather than react impulsively, especially in high-pressure situations. Engaging in activities like poker can boost confidence and assertiveness, particularly among women. By creating inclusive environments and encouraging participation, individuals can develop skills that translate into professional success and personal growth. BEST MOMENTS "I think sometimes it's the cracks that let the light in, right? It's those moments where you think, well, actually, what is important to me?" "Poker teaches you about patience and discipline, statistics and picking your moments." "I realized I've got aces and there was no way I was folding....

From Stripper to Fitness Coach: Gav's Unconventional Journey into the Fat Loss Code

Jan 7, 2026 44 min

In this episode, Brad sits down with Gav, a fitness expert with a unique background in sports science and a 17-year career in male stripping. Gav shares his unconventional journey into the fitness industry, detailing how he transitioned from entertaining audiences to becoming a personal trainer and eventually moving his business online. They discuss the complexities of weight loss, emphasising the importance of understanding calories in versus calories out, and the psychological aspects of dieting. Gav highlights the significance of changing one's identity to achieve sustainable weight loss, discussing how mindset and discipline play crucial roles in long-term success. KEY TAKEAWAYS Achieving and maintaining weight loss requires a fundamental change in identity. Individuals must see themselves as someone who engages in healthy behaviours, such as exercising regularly and making mindful food choices. Weight management fundamentally revolves around the principle of calories in versus calories out. To lose weight, one must consume fewer calories than they burn, but this equation is influenced by various factors, including metabolism, activity level, and the thermic effect of food. High protein intake is crucial for weight loss and satiety. Increasing protein levels can help individuals feel fuller and more satisfied, making it easier to adhere to a calorie deficit. Motivation can get someone started on their fitness journey, but discipline is what sustains long-term success. Building discipline involves saying no to unhealthy choices and developing habits that align with one's health goals. Finding the right caloric intake for weight loss is often a process of trial and error. It's essential to monitor how one feels and responds to different calorie levels, adjusting as necessary to ensure sustainable progress. BEST MOMENTS "Calories in, calories out, is a very simplistic way of describing a quite complex equation that is always going on. But it is absolutely 100% true...

Building Cathedrals, Not Just Laying Bricks: The Importance of Vision in Life

Jan 2, 2026 1 hr 28 min

To kick off the new year, Brad interviews mindset coach Paul, who shares his remarkable journey from a challenging childhood to becoming the youngest cruise director in the world. Paul reflects on how his early experiences in acting and a desire to escape his past shaped his mindset and fuelled his ambition. He discusses the transformative power of positive thinking and the importance of evolving one's mindset to achieve personal goals. KEY TAKEAWAYS The journey to becoming a mindset coach began with a desire to escape a challenging childhood. Engaging in acting provided an early outlet for self-expression and exploration, which later translated into a passion for helping others change their thinking. Exposure to books like "The Power of Positive Thinking" and "The Power of the Subconscious Mind" ignited a belief in the potential to control one's thoughts and emotions, leading to significant personal and professional achievements, including becoming the youngest cruise director in the world. The importance of experiences over material possessions is emphasised. True fulfillment comes from meaningful experiences and relationships rather than simply accumulating wealth or status. A structured approach called "Engage" was developed, consisting of six steps: Evolve, Nirvana, Grace, Action, Grit, and Education. This framework guides individuals in transforming their mindset and achieving their goals. Emphasising the need for resilience, the discussion highlights that challenges are a natural part of life. Viewing setbacks as feedback rather than failures is crucial for personal growth and maintaining a positive mindset. BEST MOMENTS "I came to the understanding that you can become anything you want if you can control your thinking and your emotions." "I decided to believe in myself, and it was the most apparent thing ever, because I made up in my head that I was going to prove him wrong." "If you're a miserable person, it doesn't matter where you go in the world; you ca...

How Vibe Agency is Automating NHS Processes

Dec 17, 2025 1 hr 2 min

In this episode, Taz shares his journey into the tech world, beginning with his childhood in Chelmsford and his early fascination with technology during the dial-up era. He recounts building his first website at 16 for his father's printing business, which sparked his interest in user interface (UI) and user experience (UX) design. Taz discusses his placement at IBM, where he honed his skills in marketing software, and how this experience fueled his entrepreneurial spirit, leading him to co-found Vibe Agency shortly after graduation. KEY TAKEAWAYS The journey into tech began in the teenage years, sparked by experiences with early internet technologies like dial-up and MSN Messenger, leading to the creation of a first website at age 16. The initial fascination with technology shifted from coding to understanding user experience (UX) and user interface (UI) design, emphasising the importance of improving user journeys and processes. After graduating, the decision was made to start a business immediately, driven by a desire for independence and entrepreneurship, leading to the founding of a web development agency with friends. The agency has worked with the NHS for over a decade, focusing on automating manual processes to improve efficiency, such as developing booking platforms and reporting tools for training hubs. BEST MOMENTS "I remember at the age of 16, I built my first website. What fascinated me was actually not the code, it was actually the experience." "When one door closes, another one opens. I always kind of look at it in the sense that when one door closes, another one opens." "If we can automate that, can we make more space for the human element to grow?" "The reality is that the bits that are being automated are the bits that are taking the admin and heavy processes that are causing the pain for the businesses." "We went in and we said, look, why does it have to be done manually? Like you're a small team. Capacity is massively a big problem in the NHS."...

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Podcast details

Created by: Brad Staines
Status: Active
Latest episode: Nov 11, 2026
Episodes: 64
Release period: Weekly
Avg. episode length: 58 min
Explicit: No
Language: English

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