Finola Howard

Your Truth Shared

A Marketing , Business and Entrepreneurship podcast

About the show

Every Business Has a Story to Tell because that’s how the Market Decides Whether to Buy or Not. Your story has to resonate with who you are AND with the people you want to serve. This podcast is about helping you reach the market in a way that feels right to you. So, if you’re an entrepreneur with a dream you want to make real, then this is the podcast for you because Great Marketing is Your Truth Shared.

Newest episodes

#141 You Can Love AI and Still Not Hand It the Keys, with Dr Lollie Mancey

Oct 13, 2026 47 min

This summer, AI agents got around the security at Hugging Face while chasing the answer to a test. If that has you worried, you're paying attention. It's also the reason the foundations come before the autonomy. You can be excited about what AI can do and still not be ready to hand it the keys. So when the headlines started sounding like Terminator, I went back to Dr Lollie Mancey, anthropologist, futurist and innovation provocateur, who joined me in May 2025 for Episode 109. A lot has happened since. I wanted her read on what actually happened at Hugging Face, how worried we should be, what AI costs the planet, and what all of it means for your business. What You'll Walk Away With See what happened at Hugging Face, and why an AI given a goal finds a way to reach it Ask the one question that matters before you give any AI more access or autonomy Hear why the generation behind us is stepping away from AI, and where the environmental argument really stands Spot why people can use AI every day while the business sees little change Decide who owns the time AI saves you, and what you do with it Start with a free course that builds your AI literacy before you set your own boundaries In This Episode Dr Lollie takes us through the Hugging Face incident and says it is a bigger question than cybersecurity. Give a machine an objective and it will find a way to achieve it, including ways nobody intended. She doesn't read it as proof that AI is malicious. She reads it as goal-driven behaviour, and the question she asks is whether we've built a system that can detect it, contain it and correct it, and whether humans are overseeing that. We also talk about whether you can give an AI morals when humans can't agree on them, and what happens when agents start working as a collective. We turn to the generation behind us, many of whom want nothing to do with AI. Lollie calls them the analog generation and sees a pendulum swinging back. On the environment, she lays out what AI dema...

#140 10K or 250? The Question That Rewrote My Vision with Finola Howard

Sep 29, 2026 20 min

Everyone measures their content. Almost no one measures their vision. This week a testimonial arrived that hit me like a punch to the gut. I've had wonderful words from clients over the years, but this was the first time I could see the difference I set out to make actually being made, in someone else's words. So in this episode I take you inside how I rebuilt my own purpose, mission and vision using the architecture I built for Your Business, Integrated. I show you where it pushed back on me, where I pushed back on it, and how I ended up with a vision I can finally measure. What You'll Walk Away With Three questions that tell you whether your vision is real, or only a wish Why reach and transformation are different numbers, and which one belongs in your vision How to use testimonials as the measure of your vision, not just as marketing proof Why "purpose-led" works as a filter, and what that means for who you choose to work with What happens to your content when your pillars finally align with your purpose In This Episode People often ask me if I'd stop working if I won the lotto. The answer has always come straight from the gut: no. I haven't yet made the difference I want to make. That's the thread under this whole episode. I tell the story of the testimonial that arrived this week, why I never write testimonials for my clients, and why a testimonial is the view from outside the shape of your own work. Then I open up one of the prompts inside Your Business, Integrated: Purpose, Mission and Vision. I built it to push the way I push one to one, and I tested it on myself first. It pushed on who I work with, on where bravery lives, on the how, and hardest of all on the number in my vision. It asked me which number I could say with a straight face. I started in the thousands and ended at 250. It also brought me to a question I'd never asked in all my years of naming fragmentation: when something isn't fragmented, what is it? That's where the word integrated came...

#139 Women, Money and the Brain You Were Sold with Finola Howard

Sep 22, 2026 19 min

You can win the award and still not be able to pay yourself what you're worth. I've watched it happen — brilliant women, and the money just isn't there. And underneath it, the same quiet belief: I'm just not wired for the money side. I need to tell you where that idea came from. Because it isn't science. It was proven — with real brain scans, thousands of them — that the brain they told you about does not exist. This one made me angry, and I think it will make you angry too. For weeks I've been showing you that the parts of your business were never meant to run in separate boxes. This week I go after the last box — the one you were most encouraged to keep shut. Money. Not as budgeting tips, but as the part of yourself you were talked out of owning — and how you bring it home. In this episode Where "I'm not a numbers person" actually came from — and why it's a myth, not a fact about you The 1960s science that was real, and the 1979 pop-culture distortion that wasn't The study of over 1,000 brains that found no "left-brained" or "right-brained" person at all Neurosexism: how a debunked idea got dressed as biology to keep women out of money What the data really says women do with money — and why they tend to outperform Money as an act of creation — and the one place it becomes real in your business Key moments 00:00 — You can win the award and still not pay yourself 01:05 — The fear of looking, and what happens when you finally do 03:00 — Where the story came from: Sperry, Gazzaniga, and the distortion 05:30 — The 1,011-brain study that should have ended it 07:00 — Neurosexism: who the lie was built for 09:00 — What it cost women, in money specifically 11:30 — What women actually do with money (the evidence) 13:00 — Money is an act of creation 14:30 — The real integration — of you 16:30 — Where it becomes real: your selling calendar 18:30 — The invitation, and the revolution This is exactly what we build in Your Business, Integrated — eight weeks, live, where we...

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All episodes

#141 You Can Love AI and Still Not Hand It the Keys, with Dr Lollie Mancey

Oct 13, 2026 47 min

#140 10K or 250? The Question That Rewrote My Vision with Finola Howard

Sep 29, 2026 20 min

#139 Women, Money and the Brain You Were Sold with Finola Howard

Sep 22, 2026 19 min

#138 Four times a year, not four times a week with Finola Howard

Sep 16, 2026 17 min

Four times a year, not four times a week You can post every single week of the year — and still not know if it makes sense for your business growth. The fix is never more. Post more, batch harder, get disciplined — that's the advice everyone's given, and it was never the answer. The overwhelm was never the amount of content. It's that every piece gets decided from scratch, every single week — fifty-two times a year, from nothing, cut off from what it's meant to say and what it's meant to sell. I've never believed in posting for the sake of it; I'd take meaningful over constant any day. And here's what this episode is really about: you don't have to choose. Last week I settled the foundation with you. This week I show you the second map, the one the foundation feeds — where meaningful finally gets to be consistent, and your content grows your business instead of eating your week. What you'll walk away with Why marketing overwhelm is a design problem, not a discipline one How your foundation and your content are two maps that connect — and compound What a content pillar actually is (and why yours might just be topics) Where the joy hides: the one piece you originate, and everything else that repurposes off it Why your selling calendar is the hinge — and the question almost no one asks it How a whole year of content becomes four decisions instead of fifty-two I take you from the thing everyone writes down and never uses — your Purpose, Mission and Vision — and show you how it walks off the wall and into your content pillars, so a pillar becomes a conviction instead of a topic. I show you where your joy is meant to live: in the one original piece only you can make, with everything else fanned out from it. And then I slow right down on the hinge the whole system turns around — your selling calendar — because when you lay a year out against your number, it tells you the truth: whether you have enough offers, whether you have enough reach, and where the gap you've been...

#137 It was never your marketing. It was your positioning with Finola Howard

Sep 1, 2026 18 min

You can be brilliant at what you do and still be the one they forget — and it has nothing to do with how good you are. For years I've watched people treat that as a marketing problem: write better, post more, find the hook. It never works, because the thing that's missing sits underneath the marketing entirely. It's your positioning — the foundation your whole business stands on. And almost nobody ever finishes it. In this episode I take it all the way down: what positioning actually is, why it dictates everything from your pricing to your trajectory, why your business splinters into silos without it, and why — for the first time — the deepest part of this work is something AI can genuinely help you build. What You'll Walk Away With Why being good at what you do and being positioned are two completely different things The definition of positioning most people get wrong — and the one that changes everything The real reason nothing compounds: your business is running as disconnected silos Why messaging is the last thing to fix, not the first The one thing AI can do for your positioning that you could never do alone What actually becomes possible — ease, consistency, momentum — once the foundation is set In This Episode I start where it hurts: you're good, and you're still not being remembered or chosen the way your work deserves — and you feel it everywhere, from the marketing that won't land to the sales call where they can't quite see you. That isn't a writing problem. It's a positioning problem, and underneath that, a direction problem. I walk you through what positioning really is — not a clever line in your bio, but the space you own in your customer's mind — and why it's a series of choices (your customer, your signature offer, your pricing, your ecosystem, the gap you serve) that together dictate your entire business model and, most of all, your trajectory. I recap the ten steps from Episode 49, and show you the thing hiding in the order: messaging doesn'...

#136 Unmissable to the right people — without the content treadmill with Kristian Downer

Aug 12, 2026 36 min

Everyone wants more reach. Almost no one has decided who they're reaching — or what they'd say once they got there. Here's what I want you to hear in this one. Kristian Downer can do something remarkable: put your face in front of a named list of the exact people you want to work with — by company, by job title, by seniority — for a fraction of what LinkedIn ads used to cost. But listen to what he keeps circling back to. Not once does the targeting come first. Every single time it's who are you for, what's the pain you solve, what's the one message worth carrying — and only then, the tactic. The ad is the last mile, never the first move. That's architecture before action, and this episode is a masterclass in it — taught, unusually, by the person whose whole craft is the action. What You'll Walk Away With How to be seen by the exact people who could buy from you — without shouting into the void Why "post more, post faster" is almost never the answer, and what to build instead The four-to-six-week on-ramp that turns your best organic posts into targeted reach What "not generic" actually means when you define an audience — and why it's the whole game The follow-through most people skip — and why the ad only opens the door, it doesn't close the deal Where a tactic like this sits inside the whole: architecture first, action second In This Episode I've watched people chase visibility for years — more posts, more platforms, more noise — hoping reach alone will do the work. It won't. The reason this conversation lands is that Kristian, who could sell you the tactic all day, keeps handing the credit back to the thing underneath it. He walks through Thought Leadership Ads — the ones that run from your personal profile, your face and your voice, not the company page — and shows how a modest, tightly targeted spend can put you in front of the right people again and again until you're the obvious choice. The proof is concrete. He describes a campaign built to reach the peop...

#135 By Replacing Me, I Found Me with Finola Howard

Aug 5, 2026 13 min

Everyone told me I pivoted this year. I didn't. The ground moved under my business — fast, and not gently — and while the room around me braced against it, I did the other thing. I leaned. Not from fear, because a strategy for growing your business can never come from fear. I leaned because I've watched every wave roll in across thirty years, and leaning in early has always paid. So I made a decision I want to say clearly: I set out to replace myself with AI. On purpose. And trying to automate myself out of my own business is the thing that finally showed me where my genius had been hiding all along. What You'll Walk Away With Why a strategy built from fear will always reach for the wrong thing — and what to build from instead The difference between working with AI (chats that vanish) and building the architecture of how you work How aiming automation at yourself surfaces the one part of you no machine can copy The "I am the product" trap — and the harder question that shows you your real genius A simple way to see your own voice clearly, without your own ego in the way In This Episode A few of you reached out after last week and asked me to go deeper — so this is the deeper cut, handed over in case you're standing in your own version of this shift right now. I tell the real story of the year the ground moved: the two-week window that shortened my runway, why I refused to build from fear, and the tools I was already building when the pace changed everything. Then the hinge of the whole thing — the decision to replace myself with AI, and the insight I didn't see coming. When you set out to replace yourself, you stop defending what is and open the whole world up to what if. That space is where I stopped chatting with AI and started building the architecture of how I actually work — and where I found the one thing it could never hand back: the way I see a whole business at once, the strategist and the coach that were only ever mine. By replacing me, I found me...

#134 You're Standing Too Close to See It with Finola Howard

Jul 29, 2026 20 min

You can't see the shape of a thing while you're standing inside it. And you never step outside your business — because you never leave. So the clarity you keep meaning to "find time for" isn't hiding. You're standing too close to see it. I came home from five weeks and 4,500km on the road — France, Switzerland, Italy, a campervan, a 17-year-old — and finally understood the year I'd just had. The year the ground moved under my business, when I built the answer in the fire and delivered it live from the road. From far enough back, the thing that had frightened me flipped into the truest thing I know: when AI made the generic cheap, the only asset left standing is the one that can't be copied. Your unmistakable voice. This episode is how I got there — and how you get the same distance without the campervan. What You'll Walk Away With Why you can't get clarity from inside your business, and the exact kind of distance that brings the whole picture back How to tell a problem that's genuinely big from one that's merely close — so your to-do list stops running your priorities Why "my business can't run without me" is the diagnosis rather than the exception, and what to do about it How to treat rest as strategy instead of self-care, and build the room to think into an ordinary week Why, as AI makes the generic cheap, your unmistakable voice becomes the only asset that appreciates — and what that means for what you build next In This Episode I didn't go away to think. I went away to stop. But somewhere between an Alpine pass and the best cappuccino of my life, my head cleared — and the pile of things I'd been carrying as urgent quietly sorted itself. Two things surfaced: the pivot I made this year was right, and I can help you more deeply now than I ever could before. Here's what I finally saw. You can't see the shape of your business from inside it — an inch from your face, your own hand blocks out a mountain. The urgent things aren't big, they're just close, and you'v...

#133 Strategic Storytelling That Sells: How to Turn Your Brand from Invisible to Irresistible with Marc Rust

Apr 15, 2026 34 min

What if your brand isn’t underperforming… …it’s just not being felt? In this episode, Marc Rust shares why most businesses are stuck measuring the wrong things—and how shifting from transactions to connection can completely transform your growth. What You’ll Walk Away With If your marketing feels like effort without return… this episode will shift how you see everything. You’ll discover: Why branding is not your logo—it’s your entire business experience How to move from surface-level marketing to deep, trust-driven connection What “strategic storytelling” really means—and how it drives measurable growth Why your real customer might not be who you think it is How to turn a “normal” product or service into something people actively choose (and talk about) This isn’t about doing more marketing. It’s about finally making your marketing work. Episode Summary In this conversation, I sit down with Marc Rust of Consequently Creative to explore the powerful intersection of storytelling, brand strategy, and measurable business growth. Marc breaks down why so many businesses stay stuck focusing on short-term sales metrics—and what becomes possible when you shift your focus to connection, trust, and audience understanding. From redefining your true customer to transforming “ordinary” offers into remarkable ones, this episode will challenge how you think about brand—and show you what’s actually driving buying decisions today. As Marc puts it: “Clarity will outweigh cleverness any day.” Episode Chapters 00:00 – Introduction to Strategic Storytelling & Brand Growth Brand strategy, storytelling in marketing, measurable branding results 02:00 – Why Branding Starts Earlier Than You Think What shapes brand perception, emotional connection in advertising 05:30 – The Real Impact of Branding on Business Value How branding affects company valuation, buyer psychology in business 08:30 – Can You Actually Measure Brand Success? Brand metrics vs sales metrics, audience engagemen...

#132 Why Your Emails Aren’t Selling (And What Happens When You Fix It) with Katie Skelton

Apr 8, 2026 49 min

What if the thing you’re avoiding… is actually the fastest path to consistent sales? In this episode, I sit down with self-proclaimed “email weirdo” Katie Skelton to unpack one of the most misunderstood (and underused) growth tools in business: email marketing. Because here’s the truth: Most business owners aren’t struggling with visibility. They’re struggling with conversion. And email? That’s where it happens. Katie made a bold decision to send emails every single day—breaking every “rule” in the book. What happened next? Her revenue didn’t just grow… it more than doubled. But this isn’t about spamming your list. It’s about: Understanding why your emails aren’t converting Learning how to sell without sounding salesy Building trust, connection, and momentum—daily Inside this conversation, we go deep on what it really takes to turn email into a powerful sales engine (without burning out or becoming someone you’re not). What You’ll Walk Away With: A completely new perspective on selling via email (without fear) Clarity on the difference between content vs. conversion A practical way to make offers consistently (without feeling pushy) Insight into why your offer—not your marketing—is the real problem Permission to build your business in a way that actually works for you If you’ve been sitting on an email list… or second-guessing every “send” button… This episode will change how you see it—and how you use it. Episode Chapters 00:00 – Meet Katie Skelton: The “Email Weirdo” Who Turns Words into Revenue Email marketing strategy, email copywriting expert, email conversion 02:00 – Why Email Is Still the #1 Conversion Channel for Business Growth email marketing ROI, conversion strategy, sales through email 04:00 – Weekly vs Daily Emails: The Shift That Changed Everything daily email marketing, email frequency strategy, consistent sales 06:30 – The Truth About Selling in Emails (And Why You’re Avoiding It) how to sell in emails, email offers, non-pushy selling...

#131 The Hidden Asset in Your Business: Turning Your Knowledge into Scalable Growth with Maeve Ferguson

Mar 11, 2026 37 min

Most experts are sitting on a powerful asset… and don’t even realise it. It’s not another social media strategy or a better funnel. It’s the intellectual property already inside your business. In this episode, I’m joined by Maeve Ferguson, who works with high-level thought leaders, bestselling authors and experts to turn their ideas and frameworks into lead-generating client engines that work whether they’re on stage, online… or completely offline. If you’ve ever felt like you’re constantly “on” just to generate leads — this conversation will change how you think about building your business. Episode Description What if your expertise could generate leads and clients even when you’re not actively selling? Many experts rely on constant content creation, social media posting, or launches to grow their business. But according to Maeve Ferguson, the real shift happens when you turn your expertise into infrastructure — a system that consistently attracts and converts the right clients. In this episode of Your Truth Shared, we explore how to transform your knowledge, frameworks, and experience into a client engine that fuels sustainable growth. Maeve shares how thought leaders build systems that qualify leads, position their expertise, and route the right people to the right offers — without relying on endless marketing activity. You’ll learn why the hardest stage of business is the journey to six figures, how intellectual property becomes a powerful strategic asset, and why attracting the right clients is far more important than attracting more people. If you’re ready to move from busy marketing to strategic growth, this episode is essential listening. What You’ll Learn in This Episode By listening, you’ll discover: • How to identify the hidden intellectual property already inside your business • Why most experts struggle with growth even when they’re working hard • The difference between real intellectual property and “fake frameworks” • How to turn your exp...

#130 How AI Is Rewiring Your Customers — A Conversation with Mark Schaefer

Mar 3, 2026 40 min

What if the biggest AI disruption isn’t your marketing… but your customer’s mind? In this powerful return to Your Truth Shared, marketing futurist Mark Schaefer joins me to unpack the urgent ideas in his latest book, How AI Changes Your Customers. We’ve talked before about how marketers must adapt in an AI world. But this conversation flips the lens. Because AI isn’t just changing how we work. It’s changing how humans think. How they relate. How they decide. How they define purpose. And if your customer is being psychologically rewired in real time… your strategy must evolve too. Why You Need to Listen If you’re a business owner, founder, strategist, or leader navigating AI, this episode will help you: Understand how cognitive offloading is reshaping decision-making Recognise why customers may feel more adrift, anxious, or disconnected See how AI is influencing identity, purpose, and agency Avoid the trap of outsourcing your wisdom (and your voice) Reimagine how your brand can become more human, not less This is not an anti-AI conversation. It’s a deeply thoughtful exploration of how to use AI without losing your humanity. You’ll walk away clearer, braver, and more intentional about how you build your business in this new era. 🔎 Episode Chapters 00:00 – Welcome Back Mark Schaefer: From Audacious to AI’s Next Impact Marketing futurist Mark Schaefer returns to discuss how AI is shifting from changing marketers to changing customers. 03:15 – How AI Is Psychologically Rewiring Your Customers Why cognitive offloading is real — and how reliance on AI tools may be reshaping human thinking. 08:30 – “Are We Making Ourselves Dumber?” The Risk of Cognitive Offloading What happens when AI replaces thinking, writing, planning, and even emotional processing. 14:05 – Earned Wisdom vs AI Shortcuts: Why Struggle Matters for Authority The concept of “phronesis” (earned wisdom) and why shortcuts create the illusion of intelligence. 19:40 – AI Relationships, Emotio...

#129 Why Pressure Matters More Than Your Million Dollar Goal with Finola Howard

Feb 18, 2026 14 min

What actually changes you when you set a bold goal? Is it the number? Or is it the pressure that goal creates? In this return episode of Your Truth Shared, Finola shares what shifted when she took her Million Dollar ambition seriously — not as a vision board idea, but as a real commitment. This isn’t a revenue report. It’s a leadership reset. You’ll hear what the pressure of a bold goal revealed: The hidden gap between potential and habit Why staying “comfortable” can quietly limit scale How fragmentation stalls growth And why building an offer ecosystem — not just selling more — is the real lever for expansion If you know you’re capable of more but haven’t fully reached for it, this episode will meet you there. 🎧 What You’ll Walk Away With By the end of this episode, you will: ✔ Understand how bold goals expose growth gaps ✔ Recognise where habit may be limiting your scale ✔ See why scale requires integration, not just effort ✔ Learn what an “offer ecosystem” really means for service-based businesses ✔ Shift from fragmented selling to customer-led, compounding growth This episode isn’t about chasing a million. It’s about what happens when you stop protecting yourself from your own potential. 🕒 Episode Chapters 00:00 – A Deliberate Return: Why This Isn’t a Progress Update Reframing the Million Dollar goal as pressure, not performance. 01:40 – Self-Protection vs Self-Sabotage in Small Business The quiet pattern that keeps you inside what already works. 03:10 – The Gap Between Habit and Potential What happens when a bold goal becomes serious. 05:30 – Leadership & Being Seen Trying Why commitment changes behaviour — even when it’s uncomfortable. 06:40 – Expansion: Why Others Are Rooting For You How your ambition expands what feels possible for others. 07:30 – Evolution, Not Rejection Why past success isn’t wrong — just insufficient for scale. 08:20 – From Offers to Ecosystem: The Real Lever for Growth Why scale comes from integration, not isolat...

#128 Are Virtual Summits Worth It? The Real ROI of Collaboration with Lauren Tilden

Nov 11, 2025 46 min

Everyone says hosting or speaking at a summit will “explode your audience” — but do they really work? In this episode, marketing strategist and Making Good podcast host Lauren Tilden pulls back the curtain on what summits actually deliver, what most people get wrong, and how to use them as a powerful, intentional growth strategy — not just another marketing experiment. Whether you’re summit-curious, collaboration-shy, or simply ready to grow your email list without social media burnout, this conversation will change how you think about marketing forever. 💡 You’ll Learn What makes a summit succeed (and what instantly kills results) How Finola used a summit to grow her email list and convert new clients The one thing every speaker must have to turn visibility into subscribers Why intentionality beats hustle every single time The 3 jobs every piece of marketing must do if you want consistent sales ⏱️ Episode Chapters 00:00 – Why Summits Beat Social Media for Growth Lauren shares how virtual summits skyrocketed her email list and why email remains the highest-converting marketing channel. 02:15 – From Corporate Burnout to Purpose-Driven Marketer Lauren’s leap from corporate America to small business owner — and what she learned about authentic marketing along the way. 07:24 – The Power of Intentional Marketing Stop copying others — here’s how to clarify your goals, focus on results, and design marketing that feels good and works. 14:20 – Why Marketing Feels Scary (and How to Do It Anyway) How courage and repetition build confidence — plus Finola’s sea-swim metaphor for showing up bravely. 18:09 – What a Virtual Summit Really Is (and Isn’t) The anatomy of a summit: how it works, what it costs, and why it’s still one of the smartest list-building tools around. 24:46 – Should You Host or Speak at a Summit? Lauren’s checklist for finding the right summit to join or the right audience to host for. 29:24 – Collaboration Over Competition Why being in a room wi...

#127 The Only Way to Build a Business Worth Having with Finola Howard

Nov 4, 2025 22 min

What if the missing piece in your business isn’t another plan, but the feeling that drives it? In this milestone solo episode, Finola Howard shares the 20-year journey behind the Joyful Annual Planner — and the deeper belief that changed everything. This isn’t just about planning. It’s about why you plan. It’s about what happens when joy stops being an afterthought and becomes the very foundation of your business strategy. If you’ve ever wondered how to stay connected to your purpose while actually hitting your goals, this episode will show you. By the end, you’ll see that the only way to build a business worth having is to follow the joy that makes you brave enough to do it your way. 🎧 WHAT YOU'LL LEARN: The true purpose of planning (and why most people get it wrong) How to connect long-term vision with day-to-day action Why clarity comes from connection, not more information The belief shift that will change how you see your business How joy fuels the courage to finally build what you were meant to create 🌟 TRANSFORMATION: You’ll walk away with a renewed sense of what your business can be — not a to-do list, but a living expression of your purpose. You’ll feel clearer, more courageous, and ready to plan from a place of joy, not pressure. Because joy isn’t the opposite of bravery — it’s the source of it. 🕰️ EPISODE CHAPTERS 00:00 – The Joyful Heart of Business Strategy How Finola connects story, strategy, and soul to build authentic, resonant businesses. 02:15 – From 1999 to Now: The Vision That Wouldn’t Let Go A 20-year journey from the Get Strategic, Get Results system to the Joyful Annual Planner. 05:40 – Why Fragmented Thinking Kills Momentum The hidden danger of “niching down” too far — and how to see your whole business clearly. 08:45 – Clarity Comes from Connection, Not More Information Discover how connecting the dots creates exponential growth and peace of mind. 10:03 – A Vision 20 Years in the Making How a conversation with OnePageCRM fo...

#126 The Psychology of Sales — Building Trust One Promise at a Time with Michael Fitzgerald

Oct 14, 2025 56 min

The final deal is never made logically — it’s made psychologically. That’s the core truth at the heart of this conversation with Michael Fitzgerald, founder and CEO of OnePageCRM . Michael is an inventor turned entrepreneur whose product vision has never wavered: make sales as simple as possible — and as human as possible. In this episode, he shares how small, consistent promises create trust, and how trust is the ultimate sales strategy. He also turns the tables on me — challenging me to publicly commit to a shipping date for my own new product. (Yes, October 30th is officially locked in!) It’s a brilliant example of the courage it takes to stop perfecting and start releasing — the same lesson that turned OnePageCRM from a sketch on a napkin into a globally respected sales tool. You’ll walk away with a fresh perspective on what truly drives conversions — not funnels filled with friction, but relationships built on reliability. Whether you’re a founder, coach, or consultant, this episode will help you sell with confidence, focus, and integrity. 🎯 Listen and you’ll learn: Why every sale is built on promises kept — and what that means for your next pitch. How trust, not tactics, determines whether someone buys. Why simplicity and consistency outperform complexity in every CRM. How to build a vision-led business that stays true to its purpose. The real power of “shipping before you’re ready” — and how it can transform your growth. ⏱️ Episode Chapters 00:00 – The Psychology of Sales: Why Every Deal Starts with Trust Michael reveals how the real buying decision is emotional, not logical — and why trust is your greatest conversion tool. 02:30 – From Inventor to Entrepreneur: The DNA of a Product Creator How a background in product design shaped Michael’s approach to building scalable software. 08:30 – Vision That Endures: Why OnePageCRM’s Mission Has Never Changed How staying anchored to one clear product vision created long-term growth. 10:45 – Next Action...

#125 AI Can Support You — But It Shouldn't Decide for You with Finola Howard

Oct 7, 2025 21 min

AI can help you move faster, think clearer, and create better — but if you start letting it decide for you, you risk losing the very reason you became an entrepreneur in the first place: your freedom to choose. In this solo episode, Finola shares a powerful story from inside her SOAR program that triggered a gut-level “No, no, no!” reaction — and sparked this exploration of what happens when we hand over too much power to AI. You’ll learn how to collaborate with AI without surrendering your strategy, your originality, or your voice. Because while AI can support you — it should never be the decision-maker in your business. 💡 You’ll Walk Away With A grounded understanding of how to use AI as a collaborative tool — not a strategist. The real reason entrepreneurs hand over agency (and how to stop doing it). The 3 growth stages of decision-making every entrepreneur moves through. Insight into why AI’s “people-pleasing” nature is a danger to your strategic clarity. A renewed confidence in your human creativity and instinct — the parts AI can’t replace. 🕒 Episode Chapters (Keyword-rich for SEO and listener navigation) 00:01 — Welcome to Your Truth Shared Finola introduces her mission: to help entrepreneurs share their truth through aligned marketing and strategic clarity. 01:20 — How AI is Transforming Growth Inside SOAR Discover how AI helps SOAR participants align customers and offers — and create what Finola calls Grand Slam Offers. 03:45 — The Gut Reaction: When AI Crosses the Line Hear the moment that sparked this episode — a powerful reminder that AI should never decide your next strategic move. 06:15 — What ‘Agency’ Really Means in Business Drawing from the American Psychological Association, Finola defines agency as “the capacity to act independently and make free choices” — and explains why it’s central to entrepreneurial freedom. 08:30 — The Old Pattern: Handing Over Power From consultants to formulas and now AI — how entrepreneurs keep outsourcin...

#124 — Funnels That Convert, Ads That Scale: Proven Steps to Business Growth with Melissa Litchfield

Oct 2, 2025 35 min

If you’ve ever felt stuck wondering when (or if) you should start running ads, this episode is your roadmap. Paid traffic can feel overwhelming—but the truth is, 95% of seven-figure businesses use ads to grow and sustain their results. Melissa Litchfield, Founder of Litchfield Media, breaks down how to confidently move beyond organic reach, design a funnel that actually converts, and reverse-engineer the math so your ad spend brings consistent returns. After listening, you’ll walk away knowing: How to design a funnel that nurtures, converts, and eliminates wasted ad spend. The real numbers behind ad campaigns (and how to calculate if ads will work for you). Where to start if you only have $200 a month—and when to scale bigger. Why ads aren’t a “dirty word” but a growth tool used by nearly every seven-figure business. Whether you’re running your first campaign or preparing to scale, this conversation will give you the clarity and confidence to invest in ads wisely. Episode Chapters [0:01] The Traffic Truth: Why Ads Fuel 7-Figure Growth Melissa shares why consistent traffic is the lifeblood of every seven-figure business. [2:12] From Agency to Accelerator: Melissa’s Entrepreneurial Journey How she built and reshaped her agency, and why “small but mighty” teams thrive. [6:28] Funnels as Foundation: What to Build Before You Run Ads Why a funnel is more than a landing page—and how it maps the entire customer journey. [10:42] Lead Magnets that Convert (and What’s Wasting Your Ad Spend) The difference between throwaway downloads and assets that attract ready-to-buy clients. [11:18] Anatomy of a Funnel: 5 Essential Steps to Move Leads to Sales Melissa breaks down landing pages, thank-you pages, email sequences, and nurture strategy. [15:46] The Fear Factor: Why Entrepreneurs Hesitate on Ads Overcoming the overwhelm of Ads Manager and building confidence to start small. [18:55] Where to Start: Budgeting $200 a Month for Ads How to grow reach and test conversions...

#123 Stop Chasing Customers. Start Optimising Your Money Model for Flow with Finola Howard

Sep 23, 2025 14 min

Do you feel like every sale resets your business back to zero? 👉 Sell the programme. Start over. 👉 Sell the coaching package. Start over. 👉 Sell the product. Start over. That exhausting cycle isn’t a sales problem — it’s a fragmentation problem. In this episode of Your Truth Shared, I’ll show you how to defragment your money model so you can build flow in your business — flow of customers, flow of cash, and flow of growth. You’ll learn how to design a money model where every offer connects, every step makes sense, and each “yes” naturally leads to the next. No more guessing which product to push. No more feast-and-famine. Just a business that finally feels consistent, scalable, and aligned. ✨ What you’ll walk away with: How to spot fragmentation in your money model (and why it’s costing you revenue) Why customer profiling is the foundation of flow The mindset shift that turns hard selling into ease How to structure your offers into a guided sequence that solves real problems My own behind-the-scenes story of building flow in my business (including the gap I missed — and how I’m fixing it) The simple exercise you can do today to start creating a money model that works If you’re ready to stop chasing and start optimising, this episode will show you how to build the revenue engine your business needs to thrive. ⏱ Episode Chapters 0:01 – Welcome to Your Truth Shared Business growth starts with truth: why chasing the next customer is a trap. 2:07 – What Fragmentation Looks Like Real-world examples: coaches, consultants, and creative businesses stuck in one-off sales. 4:12 – Money Models as a Sequence Why each offer should solve the next customer pain point, not sit in isolation. 5:27 – Not Just for Online Businesses From McDonald’s “Would you like fries with that?” to bricks-and-mortar flow. 6:15 – The Hidden Cost of Customer Acquisition How fragmentation drives feast-and-famine cycles (and what flow changes). 7:28 – Building a Revenue Engine A look...

#122 – The Shifts That Separate Those Who Scale From Those Who Stay Stuck with Debbie Jenkins

Sep 16, 2025 49 min

Only a tiny percentage of women ever reach seven figures in business. That’s one of the reasons I’m writing my next book—and in this episode, you get a front-row seat as I begin to frame it with my publisher and book coach, Debbie Jenkins. This isn’t just about writing. It’s about documenting an experiment: can I build a Million Euro business without burning out? And how do you capture the subtle shifts, the liminal moments, and the messy in-betweens that really change us along the way? Inside this raw, unfiltered conversation, you’ll hear: Why books fail when they map a journey instead of marking a landmark transformation. How to journal like an investigative reporter and never lose the insights that matter most. The 4F prompts (Failure, Firsts, Feck-Ups, and Fightbacks) to turn setbacks into fuel for growth. Why vulnerability isn’t about oversharing—it’s about showing what wakes you at 4am and how you carry on anyway. How to set powerful public intentions and hack serendipity so opportunities find you. If you’ve ever dreamed of writing a book—or simply want to see what it takes to step fully into your own edge of potential—this episode will give you both the courage and the practical tools to start. 📍 Episode Chapters 00:00 – Why I’m Writing My Next Book (and Why It Matters) The truth about women, seven figures, and building without burnout. 02:36 – The Power of Raw Conversations in Book Framing Why I chose to record this unfiltered and what you can learn from it. 04:20 – Journaling vs. Retrospective: Capturing Nuance in the Moment How to document subtle shifts before they disappear. 07:20 – The Map, the Landmark, and the Newsletter Why my Playbook is the “map” and the book will be the “landmark.” 10:24 – Vulnerability Without Oversharing How to show the doubts and fears that make your story real. 13:15 – Becoming Your Own Investigative Journalist Five questions to deepen your journaling practice. 17:39 – The 4F Framework for Transformation Failur...

#121 – Most Small Businesses Don’t Make €100K. Here’s How Yours Can with Finola Howard

Sep 9, 2025 20 min

Globally, 86% of small business owners pay themselves less than $100K a year. Only 20% of solopreneurs reach the $100K–$300K bracket. And just 3.6% ever hit the million mark. So why do so many stay stuck — and how can you break through? In this episode of Your Truth Shared, I unpack what really keeps small businesses from crossing that €100K line — and why it’s not about working harder, but working more consciously. We’ll explore: The Busyness Trap that keeps entrepreneurs on the hamster wheel The missing sales engine that moves businesses from €15K to €100K and beyond Why whole-business thinking matters just as much for solopreneurs as larger companies My five-question Consciousness Framework that turns random actions into aligned growth Why boring, consistent follow-through beats shiny tactics every time My own declaration to build a million-euro business — and why the odds don’t scare me If you’ve ever wondered how to take your business from busy to viable, from fragmented to aligned, and from stuck to sustainable — this one’s for you. ⏱️ Episode Chapters 00:00 – The Reality Check: Why Most Small Businesses Don’t Cross €100K 04:30 – Sales vs. Salary: Getting Clear on What You Really Want 08:15 – The Fear of Wanting: Why Entrepreneurs Hide Their Goals 12:40 – The Busyness Trap: When Consistency Becomes Pointless Activity 18:05 – The Missing Engine: Why Visibility Without Conversion Doesn’t Work 24:50 – Sales as a Relationship: The Power of Small Yeses 28:30 – Whole-Business Thinking: Culture, Alignment, and Follow-Through 33:00 – The Consciousness Framework: Five Questions That Change Everything 39:15 – Finishing What You Start: Why One Campaign Done Well Beats Two Half-Finished 43:20 – Reframe & Empower: Hitting €100K and Beyond Without Burnout 48:00 – My Million-Euro Declaration: Consciousness Over Hustle 52:15 – The Closing Challenge: Build a Business That Sustains You Resources & Links Connect with me: Website → finolahoward.com Instagram → https:...

#120 Unlock the Power of Your Story & Speak with Confidence with Jackie Goddard

Sep 2, 2025 39 min

Do you ever doubt whether your story is “worthy enough” to share? In this episode of Your Truth Shared, I’m joined by Jackie Goddard—former fashion designer, actor, and now speaking coach—who helps entrepreneurs and leaders discover the confidence to own their stories and share them powerfully. Jackie believes every one of us has a story that can inspire, connect, and transform—not just our audience, but also our businesses. If you’ve ever held back from speaking because you thought your story wasn’t big enough, dramatic enough, or important enough, this conversation will change that. What you’ll walk away with: How to reframe your story as an asset, not baggage. Simple tools to uncover stories you’ve forgotten you had. Practical techniques from acting to help you own the stage (and the Zoom room). The confidence shift that turns fear of public speaking into excitement. Why embodying your “number 8 self” could change how you show up everywhere. By the end of this episode, you’ll know how to speak with confidence, use storytelling as a tool for connection, and bring more authenticity into every room you enter. ⏱️ Episode Chapters [00:00] Every Story Matters: Why You Don’t Need Trauma to Speak Powerfully [05:00] From Acting to Speaking: Lessons Entrepreneurs Can Steal from the Stage [09:30] Own It: Turning Life Experiences into Confident Storytelling [13:45] Breaking the Myth: Everyone Has a Story Worth Sharing [18:50] Unique Selling Point: Why Your Journey Makes You Different [22:00] Frameworks That Work: Structuring Talks that Engage Audiences [25:30] Memorize to Improvise: Speaking Without Losing Your Place [32:15] Embodiment Exercise: Stepping Into Your “Number 8” Presence [37:20] Final Message: Choose Confidence, Choose to Share Your Story 🔗 Resources & Links Connect with Jackie Goddard Website: Power to Speak LinkedIn: Jackie Goddard Connect with Finola Howard Website: finolahoward.com LinkedIn: Finola Howard Newsletter: The Joyful...

#119 The One Thing That Changes Everything (If You’re Brave Enough to Choose It) with Finola Howard

Aug 26, 2025 18 min

What if the reason your business feels fragmented isn’t because you’re doing something wrong — but because you haven’t anchored to the one thing that truly matters? In this episode of Your Truth Shared, I’m helping you find what I call your Cardinal Belief — the single, guiding truth that shapes everything you offer, teach, and build. It’s more than positioning. It’s your lighthouse. And when you name it, everything else begins to align. We’ll talk about the resistance that comes with choosing one thing, the myth of doing more, and the kind of clarity that creates momentum, income, and impact — without burning you out. You’ll also hear the transformation story of one of my SOAR clients, who went from hiding behind soft language to powerfully standing in her truth — and the difference it made in her business. 🔥 What You’ll Walk Away With: A deeper understanding of what a Cardinal Belief is and how to identify yours Why choosing one thing to focus on is the key to exponential growth How joy is more than a feeling — it's a business strategy Real-world examples of what changes when you fully commit to your belief The mindset shift that makes 10X growth possible Reflection prompts to get clear on what truly matters in your business If you’re ready to stop circling your potential and finally build something that feels like you and earns like it too — this episode is for you. ⏱️ Episode Chapters: 00:00 – Intro: What’s the One Thing That Matters Most? Discover why naming your Cardinal Belief could unlock the clarity you’ve been craving. 02:20 – The Strip-Back Moment: A Lesson from 20 Years Ago How one simple exercise helped me choose between being a marketer or being intuitive — and why that choice changed everything. 06:10 – From Intuition to Joy: The Birth of My Cardinal Belief A personal story of loss, courage, and how joy became my compass for business and life. 10:42 – Client Spotlight: Laura’s Transformation Through SOAR See how naming a bold Cardin...

#118 Stop Selling. Start Showing: The Power of Props, Personality & Presence on Video

Jul 23, 2025 43 min

If you’ve ever struggled with showing up on video, thought your story wasn’t “big” enough, or felt like everyone’s already said what you want to say… this episode will flip your perspective. 🎥 Matt King is here to show you how to cut through the noise, not with perfection, but with personality. He shares his proven method for making human-centred, story-led videos that actually connect — all by using simple props, true stories, and the magic of your own lived experience. You’ll walk away knowing: Why your most ordinary objects can unlock extraordinary storytelling How to stop performing and start resonating with your audience What 3 videos every founder should create (and how to shoot them) The key difference between sharing what you know vs. what you believe 🎧 Whether you're camera-shy, a content pro, or somewhere in between — this conversation will reignite your confidence and creativity. 🧭 Episode Chapters (with SEO-rich keywords & timestamps) 00:00 – Feelings Sell, Not Features Emotional marketing, video storytelling, and human-first brand content 02:30 – From ‘How-To’ to ‘Here’s What I Believe’ Authentic video content, expert vs. explorer positioning, and the trust-building power of vulnerability 06:50 – Sharing the ‘In-Between’ Stage of Success Why showing the messy middle matters more than perfection 08:45 – Building a Brand Through Belonging Community-led marketing, relatable storytelling, and social proof 12:20 – The Truth About Video Fear Why showing your face is scary — and why it’s your biggest strength 14:00 – The Power of Props: Storytelling Tools You Already Own Creative video techniques, visual metaphors, and how to make props do the heavy lifting 22:20 – The 3 Videos Every Founder Needs Founder's story video, process explainer, and a testimonial that moves 25:15 – Chess Pieces & Strategy: Crafting Story From Objects Business storytelling prompts and how to spark video ideas using what’s around you 28:50 – You Already Have the Storie...

#117 Success Isn’t a Mystery — It’s a Workflow: How Systems Set You Free with Marci Rossi

Jul 15, 2025 38 min

What if the chaos in your business isn’t a reflection of your capacity—but of your systems? In this episode of Your Truth Shared, business strategist and systems expert Marci Rossi shares the truth behind what’s really holding you back—and it’s not what you think. 🔧 If you’ve ever felt stuck in indecision, drowning in half-done to-dos, or hiding behind “busy” instead of boldly selling your offers… this conversation is your turning point. You’ll discover how systems can unlock your creativity, give you more freedom, and allow you to consistently show up in your zone of genius. As Marci puts it: “Success isn’t a mystery. It’s a workflow.” 🎯 What you’ll walk away with: The real reason consistency is hard—and how to make it easier Why systems don’t have to feel rigid (and can actually support your creativity) The two biggest bottlenecks that keep entrepreneurs stuck—and how to fix them How to know what to systemize first to boost sales and client trust A fresh perspective on AI, delegation, and staying human in your marketing The step-by-step order to go from overwhelmed to in-control 💡 Whether you’re launching, scaling, or simply trying to get out of the weeds—this episode offers the clarity and encouragement you need to start building a business that works for you. 👉 Take Marci’s free quiz: What’s Your Business Bottleneck? ⏱️ Episode Chapters & SEO Timestamps: 00:00 – Introduction: Meet Marci Rossi SEO: business systems strategist, ease in entrepreneurship, scaling with systems 02:30 – Success Isn’t a Mystery—It’s a Workflow SEO: business workflows, consistent business growth, scaling strategies 04:00 – The Myth of the Magic Answer & the Truth About Consistency SEO: entrepreneur mindset, consistency vs. shiny object syndrome, growth habits 08:20 – The Two Biggest Bottlenecks in Business: Indecision and Implementation SEO: business bottlenecks, implementation challenges, decision-making for entrepreneurs 13:50 – Why Systems = Freedom (Not Rigidity)...

#116 The Real Reason You’re Stuck — And How to Start Growing Again with Finola Howard

Jul 8, 2025 12 min

Growth stalls for surprising reasons. This episode explores five — including the hidden impact of making decisions alone. 💡 Episode Summary: If business growth has felt slower or harder than it should be, you’re not alone — and you’re not doing it wrong. In this episode, Finola Howard explores five often-overlooked reasons entrepreneurs stay stuck, despite working hard and showing up consistently. From the quiet weight of decision-making in isolation to the fragmentation that creeps in without a clear strategy, she shares hard-won insights gathered from 26+ years of experience and thousands of business conversations. Whether you’re overthinking your next move, stuck in a sea of advice, or simply ready to grow with more clarity and connection — this conversation will meet you where you are. ⏱️ Episode Chapters & Timestamps: 00:00 – Introduction Why working harder isn’t the answer — and what this episode will reveal. 02:10 – Shift 1: The Map Always Smooths the Journey Seeing the bigger picture and building from strategy — not reaction. 06:28 – Shift 2: Feedback Fuels Focus The loneliness no one talks about: carrying every decision alone. 14:04 – Shift 3: Experts and AI — No More Starting From Scratch How the right support and tools accelerate your growth. 19:12 – Shift 4: The Power of a Thinking Partner Having someone who holds the vision when you can’t. 25:26 – Shift 5: Everything Connects (Introducing the SOAR System) Bringing it all together — and what happens when your business clicks into place. 29:47 – Wrap-Up & Reflection Next steps if you’re ready to grow with more cohesion and clarity. 💬 Quote to Remember: “The deeper truth is that the incessant decision making is lonely. That’s what’s not talked about enough.” 🎧 Listen, Reflect, and Reframe You don’t need another tactic. You need space to think, structure that supports you, and a way to reconnect with the business you’re building. This episode is a powerful place to start. 🚀 Want Support Put...

#115 The Big Leap: From Expert to Visionary (And Why It Matters Now) with Shelley Rostlund

Jul 1, 2025 46 min

Are you ready to move from being great at what you do… to being known for how you think? In this powerful conversation, Finola Howard is joined by personal brand strategist and fellow podcaster Shelley Rostlund to unpack “The Big Leap” — the transformation from subject matter expert to thought-leading visionary. With 86% of roles predicted to change in the next five years, Shelley shares why your human uniqueness, critical thinking, and personal brand are more valuable than ever. Finola reflects on her own leap toward building a joyful million-euro business — and what it takes to scale with purpose, not pressure. Expect clear frameworks, vulnerable stories, and Shelley’s Thought Leader’s Toolbox: five powerful tools every visionary needs to grow with integrity. If you know you’re ready for your next level—but you’re not sure how to rise without burning out—this episode is your sign. Key Takeaways: Why being an expert is no longer enough — and what sets visionaries apart in today’s world The role of personal branding in the age of AI — and how to protect your relevance How to define your unique marketable value (beyond your skills list) What it really takes to be seen as a thought leader (hint: it's not self-proclaimed) Five tools every visionary needs to grow with clarity and resilience “You can't call yourself a thought leader—someone else has to say it first.”– Shelley Rostlund Chapters & Timestamps: 00:00 – Reinvention Is ComingWhy 86% of us will need to rethink how we work 02:20 – Expert or Visionary?Shelley breaks down the difference and why humility is key 06:30 – Personal Brand is the New MoatWhy branding your humanity matters more than ever 10:40 – AI + Awareness: A Real-World StoryHow teaching AI your voice can backfire—or elevate you 13:00 – Context Is Your SuperpowerThe human advantage AI can’t replicate 14:50 – The Bluetooth vs Mobile Network MetaphorUnderstanding scale in thought leadership 17:30 – Hiring VisionariesWhen to look beyond...

#114 How I’m Planning a Million Euro Business — with Joy at the Centre

Jun 24, 2025 23 min

In this powerful solo episode, Finola Howard returns to the bold declaration she made in Episode 112: she’s building a million euro turnover business. The question that followed? How exactly are you going to do that, Finola? This episode is her answer. Finola shares the real, raw, and strategic shifts she’s making—not just in her business model, but in her body, her mindset, and her daily decisions. She introduces the guiding question that’s shaping every move she makes: “What would the Million Euro Me do?” This isn’t a hustle story. It’s a story of scaling with joy, clarity, and truth. If you’ve ever wondered if financial freedom and joyful living can co-exist—this is your roadmap. What You’ll Learn Why saying your big goal out loud is an act of personal power The mindset that supports sustainable, scalable success How to move beyond the “time-for-money” model Why physical wellbeing is key to financial expansion How to make strategic space for growth in your business What it looks like to shift from “enough” to “abundance without apology” Why joy is a legitimate—and essential—metric for success Resources Mentioned ✨ The Joyful Million Playbook — Get the behind-the-scenes strategy, tools, and real numbers as Finola builds her €1M business with joy. 🚀 Join SOAR — Doors are open now for this transformative growth space for values-led entrepreneurs. 🎧 Listen to Episode 112 — The beginning of the journey: Making the Million Euro Declaration. 🕒 Episode Chapters 00:00 – Welcome to Your Truth Shared → Business Growth with a Joyful Heart Intro to the episode and the podcast’s mission to align story and strategy in business. 01:10 – Revisiting the Million Euro Declaration → From Bold Statement to Strategic Action Why saying the goal out loud changed everything—and how it created accountability. 03:30 – Purpose Over Ego → Challenging Limiting Beliefs Around Money and Success Why this isn’t about flashy numbers, but about proving that joy and money c...

#113 – Burned Out from Loving It Too Much: The Wake-Up Call Behind Teri Holland’s Podcasting Success

Jun 12, 2025 49 min

What if burnout wasn’t caused by a job you hate—but by one you love? In this powerful and deeply human episode, Finola sits down with coach, public speaker, and podcaster Teri Holland, who opens up about her burnout story—not from loathing her work, but from being so passionate about it that it nearly broke her. Teri’s body hit a full stop, her adrenal system crashed, and she was told by her doctor that continuing could land her in hospital. What followed was a profound unraveling of identity and an unexpected rebirth—fuelled by the discovery of podcasting. You’ll hear: 🔥 Why loving your work too much can be just as dangerous as hating it. 🧠 The truth about cortisol and burnout—beyond the social media headlines. 🎧 How starting a podcast gave Teri a lifeline, a voice, and eventually a #1 spot on the iTunes Self-Improvement charts. 💡 Why podcasting can still be a brilliant visibility strategy (if you approach it right). 📋 The three reasons most podcasts fail before Episode 3—and how you can avoid the same fate. 🎯 Teri’s must-have Podcast Launch Strategy Checklist (linked in the show notes!). For aspiring podcasters: Teri drops gold on using your voice authentically, building sustainable content, and what vulnerability really means in the age of oversharing. Whether you’re podcast-curious or already publishing, her insights on what truly connects with listeners are a must-hear. “Every person has something to say, and everyone deserves to be heard.” ⏱️ Episode Chapters 00:00 – The Burnout You Didn't Expect burnout from loving your job, adrenal fatigue symptoms, work-life imbalance 02:47 – Teri’s Story: Burned Out by Passion burnout recovery, fitness industry burnout, autoimmune and overtraining 07:33 – What Cortisol Really Does in Your Body cortisol explained, adrenal fatigue, stress hormone cycle 11:00 – The Impact on Women’s Health progesterone levels and burnout, perimenopause and stress, hormone imbalance in women 14:37 – From Breakdown to Breakth...

#112 — The Joyful Million: My Boldest Business Declaration Yet with Finola Howard

Jun 6, 2025 12 min

What if joy wasn't just how you measured success — but how you achieved a million-euro business? This is the episode where I put that belief to the test, publicly. In this special solo episode, I do something I’ve never done before — I go public with my boldest business goal to date. One year after the release of my Amazon Bestselling book What If Joy Was How You Measured Success and the Money Proved You Right, I’m standing behind that message and declaring my intent to build a million-euro turnover business in just two years. Joyfully. Intentionally. Without burnout. This is more than a goal — it’s a live experiment in values-led entrepreneurship. It’s where theory meets practice, and joy meets metrics. Inside this episode: The powerful question I ask every entrepreneur (and myself) Why this declaration matters for you as much as it does for me How I’m changing this podcast to reflect the journey Three ways you can join me on the path to the Joyful Million If you’ve ever wondered whether you can build something financially significant and soul-aligned, this is the invitation you’ve been waiting for. 🕰️ Episode Chapters & Timestamps 00:00 – Welcome & The Question That Changes Everything What are you willing to do to get what you want? A foundational question that shifts clarity, commitment, and ambition for every entrepreneur. 03:20 – Joyful Entrepreneurship and The Fallacy of “Should” Unpacking the difference between what you want vs. what you’ve been conditioned to want in business. 06:00 – The Courage to Declare What You Really Want Reflections on legacy, parents, purpose, and why owning your desire matters. 09:10 – From Bestseller to Bold Goal: Why I’m Going Public How the success of What If? inspired this million-euro declaration — and what comes next. 12:50 – The Joyful Million: My Official Declaration I name the number. I name the date. I make the commitment — out loud. 15:30 – Strategy Meets Soul: Why This Journey Will Be Different Lessons from sc...

#111 Why People Pleasing is Killing Your Coaching Impact – with Chris Marr

May 27, 2025 45 min

In this powerful episode, Finola Howard is joined by Chris Marr, coach, author of Become An Authoritative Coach, and co-founder of The Authoritative Coach platform. Together, they unravel why people pleasing may be the single biggest barrier holding coaches—and their clients—back from true transformation. Chris shares his deeply personal journey of moving from fear-based communication to grounded confidence, and how the stoic philosophy and deliberate practice helped him stop playing small. This episode is a goldmine for coaches, creatives, and consultants who are ready to claim their space, challenge their clients, and stop hiding behind the need to be liked. 🎯 In this episode, you’ll learn: Why people pleasing stifles transformation—and what to do about it. The professional power of being assertive and direct (without being unkind). Why many coaches confuse knowledge with skill—and how to bridge that gap. How journaling, Stoic philosophy, and daily intention-setting can transform your impact. The difference between being in control vs. having agency—and how the latter unlocks your best work. How to extract maximum value from every experience (and why most people don’t). 🔥 Standout Quote from Chris Marr: “If you’re not naming what’s really holding your client back, who will? Your silence could be costing them their breakthrough.” 🎁 Giveaway Alert: Want to win a copy of Chris's book? Comment on your favourite platform with: The most valuable insight you took from the episode. The one action you’re committed to taking as a result. 🕰️ Episode Chapters & Timestamps 00:00 – Intro: Why Communication Skills Are a Coach’s Superpower Chris Marr opens with a powerful statement about why underdeveloped communication skills are the root of most coaching challenges. 02:30 – Meet Chris Marr: Author, Coach & Founder of The Authoritative Coach Finola introduces Chris and his book Become An Authoritative Coach, which calls coaches to stop people pleasing and start...

#110 Unlocking Your Genius Zone: The Real Secret to Entrepreneurial Growth

May 21, 2025 20 min

Are you building your business on grind or on genius? In this transformative episode, Finola Howard unpacks the Genius Zone — that powerful intersection between your passion and your innate talent — and reveals how staying aligned with it can fast-track your growth, elevate your impact, and bring more joy into your work. Through a powerful personal story, practical tools, and her proprietary Joy Release Compass, Finola shows how thriving entrepreneurs choose alignment over exhaustion and genius over grind. If you've ever felt stuck, burnt out, or unsure of how to scale with soul — this is your compass forward. 🔑 In this episode, you'll learn: What the Genius Zone really is and why it matters for business growth Why joy is the clearest indicator you're working in your genius The 4 key elements of the Joy Release Compass: Purpose Clues, Purposeful Outcomes, Pause Points, and Release Points Why “genius moves” — and how to evolve with it instead of getting stuck The hidden costs of not working in your genius zone How to find your genius through tools like Energy Audits, Flow Tests, and Ikigai Real client stories of transformation by embracing their genius “The simplest indicator of genius for me has always been joy. It’s also the simplest indicator of where your uniqueness—and ultimately your business success—lies.” – Finola Howard 📥 Download the Joy Release Compass Tap into your joy, reclaim your time, and grow your business with alignment. 👉 https://www.finolahoward.com/joy-release-compass 💬 Let’s connect! Finola wants to hear how this landed with you. Reach out and share your story of genius at ask@finolahoward.com 💡 Next Week's Teaser: Don’t miss our next episode with Chris Marr on how people-pleasing is keeping you small — and what to do instead. 🔗 Connect with Finola Howard: https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahow...

#109 The Next AI Revolution Is Coming — Only the Prepared Will Profit with Dr. Lollie Mancey

May 13, 2025 40 min

What if AI isn’t just the next tool in your tech stack—but a tidal wave that will reshape everything from how you grow your business to how society functions? Lollie Mancey—anthropologist, futurist, and innovation provocateur—shares a grounded, essential look at what’s really happening behind the AI boom. Forget the fluff and fear—this conversation unpacks the real risks, the real opportunities, and how entrepreneurs who prepare now can work less, earn more, and thrive in the coming AI revolution. You’ll learn how to leverage AI as your most loyal team member, what traits future-ready businesses must develop, and why your ability to think differently and build real human connections will become your biggest competitive edge. 💡 What You’ll Learn in This Episode: Why we’re not in a digital revolution anymore—we’re in a cognitive revolution The single biggest AI mistake entrepreneurs make (and how to fix it) Why AI is the perfect match for founders—if you train it like a team member The difference between being active and passive with technology What future-ready entrepreneurs are doing differently right now How to use AI to free your time and finally grow the way you want to The truth about moral bias, data ownership, and the dangers of staying uninformed “Your best value as an entrepreneur is not in your inbox—it’s out in the world, building human connection. Let AI do the heavy lifting.” – Dr. Lollie Mancey 🛠️ Try This: ✅ Train your AI tool like an intern: give it memory, purpose, and feedback ✅ Ask yourself: What would my business look like if I weren’t trying to do everything? ✅ Journal: If I had 10 extra hours a week, what future would I design with them? ✅ Read: The Science of Awe 📘 Bonus Resource #1: Elements of AI – Free Literacy Course 📘 Bonus Resource #2: Join my AI Growth Tools Team https://www.finolahoward.com/ai-growth-tools 🔗 Connect with Dr. Lollie Mancey: https://www.linkedin.com/in/drlollie Learn more about her research and talks: ht...

#108 How AI Can Help You Make Your First "Hire" Without the Risk

May 7, 2025 12 min

If you’d like to use the AI tools I have built for growing my business, apply here:https://www.finolahoward.com/ai-growth-tools Taking the leap from solopreneur to business owner is a huge shift, and often, the biggest challenge is making that first hire. But what if you didn’t need to hire a person—at least not yet? AI is changing the game, allowing business owners to delegate tasks, test efficiencies, and free up time without the risks and costs of a traditional hire. In this episode, we explore how AI can act as your first “team member,” helping you grow your business, get back your time, and scale with confidence. If you've been hesitant to take that next step because hiring feels overwhelming, this episode will give you a new perspective on how AI can be your bridge to sustainable business growth. What You'll Learn in This Episode: The mindset shift needed to transition from self-employed to business owner. Why entrepreneurs get stuck in the "sticky bridge" phase and how to break free. How AI tools can handle key business functions, from marketing to customer research. A step-by-step guide to using AI to test delegation before making your first human hire. How AI can enhance—not replace—your unique voice and expertise in business. Resources & Next Steps: Apply for AI Growth Tools Beta Access: If you're ready to explore AI-driven business growth, apply here https://www.finolahoward.com/ai-growth-tools Related Episode: Watch Episode 105 with Mark Schaefer on how AI is reshaping marketing:https://youtu.be/vN-HBSOmRYs?si=mTAUOtqBlz22EhZt Book Recommendation: The E-Myth Revisited by Michael E. Gerber for understanding the common traps of early-stage entrepreneurship. If you’re feeling stuck in your business and don’t know how to move forward, this episode is for you. AI might just be the game-changing solution you’ve been looking for! Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linked...

#107 The Leadership Mistakes That Are Driving Your Team Away with Brian Downes

Mar 11, 2025 39 min

"You can’t control your way to success." – Brian Downes What makes a great leader? And how can entrepreneurs and business owners build high-performing teams that drive success? In this episode of Your Truth Shared, we sit down with leadership and performance coach Brian Downes to explore the mindset shifts needed to lead effectively—whether you're an entrepreneur building a team or a corporate leader steering an organization. Brian shares insights on why trust beats manipulation, why hiring for high performance means going beyond job descriptions, and how leaders can balance empowerment with accountability. If you're scaling your business, hiring your first team member, or leading an established organization, this episode is packed with takeaways to help you lead with clarity and confidence. What You’ll Learn in This Episode: The biggest leadership mistake that kills team engagement Why clearly defining your company values shapes long-term success How to hire the right people—and why cultural fit alone isn’t enough The difference between checking in vs. micromanaging your team Why alpha personalities aren’t always the best leaders How to handle tough conversations with empathy and fairness The power of diverse opinions in driving innovation and problem-solving If you're ready to build a thriving business with a team that truly performs, this episode is for you! Connect with Brian: https://briandownes.com/ https://www.linkedin.com/in/brianpdownes/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/@ThisIsFinolaHoward https://www.twitter.com/FinolaHoward

#106 How Saying “I Don’t Know” Will Help Your Business Grow Faster with Maria McCann

Mar 4, 2025 57 min

"Once you start saying you don’t know, it gets easier to say it more and more." – Maria McCann Can saying "I don’t know" more, actually help your business grow? Maria McCann, an organisational psychologist and digital transformation expert, believes so. In this episode of Your Truth Shared, Maria reveals how embracing uncertainty fosters a culture of trust, collaboration, and innovation—whether you're leading a startup, scaling a business, or navigating corporate change. Maria shares her experience of leading teams through high-pressure environments, including the COVID crisis, and how creating space for honesty and learning helped drive success. If you're an entrepreneur or leader looking to build stronger teams and make better decisions, this conversation is packed with insights you won’t want to miss. What You’ll Learn in This Episode: Why saying "I don’t know" builds a stronger, more trusting team How to create a workplace where employees feel psychologically safe The difference between managing and truly leading a team Why collaboration and knowledge-sharing lead to better problem-solving How embracing uncertainty can improve decision-making The role of founder intuition vs. traditional leadership structures The power of diverse perspectives in driving innovation If you’re ready to lead with confidence—without needing all the answers—this episode is for you! Connect with Maria McCann: https://www.linkedin.com/in/maria-mccann Get connected with host Finola Howard: Website LinkedIn Instagram YouTube

#105 The Untapped Marketing Strategy that AI Can’t Replicate with Mark Schaefer

Feb 26, 2025 46 min

Have we lost our humanness and become lazy when it comes to Marketing? “In a world where AI is more than competent, if you are merely competent, you're in trouble. We must rise above the bots. The most human company wins” – Mark Schaefer In this episode we welcome back Marketing visionary Mark Schaefer. Mark joins us to unveil insights from his latest book, "Audacious: How Humans Win in an AI Marketing World" exploring the coexistence of humanity and technology in marketing. Mark suggests that most marketing has lost it’s human touch and fails to resonate with it’s target audience. Mark shares his guide on how to put the human back into marketing! What you will learn about in this episode: • A recent Marketing campaign that stopped Mark Schaefer in his tracks.• How Marketers are sleepwalking and losing to AI.• Why “competent” marketing is no longer enough.• What Mark learned from meeting some of the world’s most creative marketing minds.• Mark Schaefer’s simple guide to disruptive marketing.• Recent research that suggests most marketing is boring to it’s audience.• The biggest opportunity in modern marketing that AI can’t touch• Discover many of the learnings from Mark Schaefer’s new "Audacious: How Humans Win in an AI Marketing World" Connect with Mark: https://businessesgrow.com/ https://www.instagram.com/markwschaefer/ https://www.youtube.com/user/MWSchaefer Buy Audacious:https://businessesgrow.com/audacious/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/@ThisIsFinolaHoward https://www.twitter.com/FinolaHoward

#104 Why Women Who Prioritize Physical Health Will Prosper Faster with Tracy Byrne

Jan 28, 2025 51 min

If you've ever struggled with stress and overwhelm, Tracy Byrne advocates for the difference physical wellness will make to your business and life. “ I want more women to realize that they will feel empowered by taking that first step and that it does not have to be scary. You are going to find somebody who's going to grab your hand when you reach out they're going to bring you in for a hug and say; I'm here for you. What do you need? – Tracy Byrne Fitness and life coach Tracy Byrne joins us to share her incredible journey from an aspiring doctor to a career in fitness and life coaching. Tracy's story is a testament to the transformative power of self-prioritization and physical well-being in achieving success, both personally and professionally. Her empowering mantra, "move more, laugh more, live more," serves as a guiding light for anyone looking to find balance in their hectic lives. Together, we explore the vital intersection of physical activity and mental wellness, emphasizing how they contribute to work-life balance and personal growth. What you will learn about in this episode: How your mental and physical health are closely linked The direct impact physical health has on your business growth and success The importance of strength training for everyone over 35 How even small steps can boost your energy and focus, making you more productive How to turn exercise from a chore on your to-do-list to something you enjoy Resources: Intro to Resistance Training Video - Click Here This is episode 3 of our three part series that’s all about enshrining your health & wellbeing into your success journey. This is the “how we move” episode because that directly affects our productivity and Tracy's tagline of Move More, Laugh More, Live More perfectly sums up how we need to view that physical side of ourselves in our success journey. Other Episodes In This Series Episode 1 - The How We Work Episode#102 Why Women Struggle with Authenticity at Work and How to Chan...

#103 What You’re Really Losing to Diet Culture (It’s Not Weight!) with Niamh Orbinski

Jan 21, 2025 44 min

If you've ever struggled with your relationship with food or your body, this episode is a must-listen! This week, our guest is Niamh Orbinski, a nutritionist, yoga teacher, and psychotherapist, who explores the intricate relationship between food, body image, and personal success. “ It's really important to hear that there is hope for a healthier relationship with food and with your body. When you work on this it can really open up so many more doors for transformation in your life because if you're anchored in your sense of self, then everything in your life can shift.” – Niamh Orbinski We challenge the notion that equates body size with health and explore the transformative journey from body hatred to self-acceptance and love. Discover how practices like yoga can foster a compassionate relationship with your body, providing a broader understanding of body image and wellness. This heartfelt conversation explores the emotional struggles faced by those who feel their bodies are "wrong" and seeks to empower listeners to develop a healthier self-perception. Discover how societal pressures, particularly on women, influence our self-image and the importance of body respect and acceptance. In this episode, you'll learn about: • The impact of diet culture on our relationship with food and body image.• The difference between discomfort and pain in physical activity.• The concept of intuitive eating and how to reconnect with your body's natural cues.• Practical steps to cultivate body respect and acceptance.• The importance of listening to your inner voice and trusting yourself. Niamh shares valuable insights on how to navigate the complexities of body image in a society that often prioritizes appearance over well-being. This is episode 2 of our three part series that’s all about enshrining your health & wellbeing into your success journey. This is the “how we eat” episode because that’s the fuel that gives us the energy for our success. Other Episodes In This...

#102 Why Women Struggle with Authenticity at Work & How To Change It with Sara Slattery

Jan 15, 2025 47 min

Meet Sara Slattery, a coach who’s dedicated to helping you do life and business your way. This conversation is a call to action, urging us all to regularly re-evaluate our goals and definitions of success as we navigate life's ever-changing landscape. It's a reminder to adapt and set boundaries to protect our well-being. “It's not safe for you to fight back in the boardroom or in the meeting. It may not be safe for you to leave because you might be punished. But it might be safe for you to agree with what everybody's saying and go along with it and that will keep your job safe and potentially line up a promotion.” – Sara Slattery And let's not forget the powerful exploration of personal fulfillment, especially for women juggling myriad responsibilities. We dive into the importance of giving ourselves permission to want more and dream bigger, amidst societal expectations. Coaching emerges as a beacon of hope, guiding us to prioritize our authentic desires. We discuss how aligning work tasks with natural rhythms can foster healthier habits and challenge outdated norms. This episode is an invitation to rethink work environments, fostering spaces where authenticity and joy are not just welcome but essential. What you’ll learn in this episode: Discover the concept of "fawning" and how it impacts authenticity in the workplace. The real meaning of burnout and how to recognize its subtle signs. Strategies for redefining success and setting personal boundaries to protect well-being. The importance of personal fulfillment and the role of coaching in achieving it. Understand the significance of aligning work tasks with natural rhythms for better well-being. Reflect on the societal pressures that challenge women's authenticity and ambition at work. Consider alternative work structures that honour individual and environmental needs. This is episode 1 of our three part series that’s all about enshrining your health & wellbeing into your success journey. This is the “how we...

#101 Seven Steps to Reframing the Self-Doubt That’s Costing Your Business with Vicky Shilling

Dec 18, 2024 45 min

Are you tired of feeling stuck in your business due to self-doubt and uncertainty? Do you struggle to take action and make progress towards your goals because of negative self-talk and fear of failure? Discover Vicky Shilling’s 7 step approach to reframing your self-doubt and hitting your business goals as a result. Vicky is a self belief business coach who has helped lots of entrepreneurs and solopreneurs overcome the unseen cost of self-doubt. “Let’s experiment. Let’s see what happens if we try on a different belief. It doesn’t mean anything if it works or if it doesn’t. It’s just information. Data for us to play with.” – Vicky Shilling What you will take away from this episode:• Understanding the importance of self-belief as a foundational element for success.• How to identify and reframe beliefs that may be holding you back.• Discovering strategies to challenge yourself and step out of your comfort zone.• Exploring the connection between mindset shifts and opening new opportunities.• Gain insights into building confidence to pursue personal and professional goals.• How to embrace self-doubts as a normal part of the process and flip them into something that doesn’t cost you. Get Vicky’s Paralysis To Progress audioguide and worksheet:https://vickyshilling.podia.com/paralysis-progress-audio-guide-worksheet Connect with Vicky Shilling:https://vickyshilling.com/ https://www.instagram.com/vicky.shilling/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward

#100 A Yearly Reflection That Lasts a Lifetime: My Simple Process with Finola Howard

Dec 12, 2024 16 min

Do you want to achieve your goals for 2025? This is the blueprint to set you on your way! As we celebrate the 100th episode, Finola shares her personal and highly effective strategy for annual reflection and growth. Learn how to paint a comprehensive picture of your past year’s triumphs and trials, ensuring no valuable lesson goes unnoticed. This episode is your gateway to embracing both successes and failures as stepping stones for future growth. As a special treat, Finola has crafted a downloadable annual review template, designed to guide entrepreneurs in assessing the past year and plotting a course for greater achievements. Download your FREE Annual Reflection guide:https://www.finolahoward.com/annual-reflection Let’s build a community of shared insights and support, fuelling each other's journeys toward authenticity and success. Reflect on your experiences and to share your revelations with fellow entrepreneurs. Together, we're not just celebrating past achievements but also paving the way for a future aligned with our deepest values and aspirations. "May you be brave enough to do the work that brings you your dreams."– Finola Howard Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward

#99 How To Right Size Yourself for the Life You Want To Live with Norma O’Kelly

Dec 3, 2024 46 min

What happens when you step back from the roles you've inherited and embrace a life that truly reflects who you are? Join Finola as she chats with systemic coach and facilitator Norma O'Kelly, exploring the transformative power of systemic coaching. Drawing from her extensive training, Norma shares insights on how the interconnected systems of family, school, and workplace shape our identities and influence our actions. In a world that often feels isolating, where can we find genuine support? Norma opens up about her journey of stepping into an elder's role too soon, ultimately leading to burnout. She sheds light on how systemic coaching and constellations can help restore balance in our familial roles. By connecting with our ancestors—whether through cherished items or vivid memories—we can combat loneliness and revitalise our entrepreneurial spirit. Norma also emphasises the importance of setting boundaries and moving away from a rescue mentality, which is crucial for our well-being and professional success. She shares practical exercises to help you understand your family dynamics and leverage those insights to grow your personal and professional life. If you're feeling stuck energetically, get ready to step out of entanglement and into a life of empowerment! Key points throughout include: Systemic Coaching 101: Understanding the systems that shape our lives The cost of caring: How self-neglect can lead to burnout Stepping into freedom and embracing new beginnings with support and space Connecting with the past: The power of guidance resources in systemic coaching Energy drains vs. radiators: The importance of positive influences Bridging family and business: The impact of systemic coaching on entrepreneurial values Objects of connection: A gentle, practical exercise to explore family ties Embracing your wholeness: Finding freedom and authority within "You are whole and resourced. You’re not broken. You don’t need to be fixed. You have tons of resources and now...

#98 - Your 3 Phased Map to Exponential Business Growth with Finola Howard

Nov 28, 2024 16 min

Finola shares the essential Marketing Milestones that can propel entrepreneurial ventures to new heights. The episode is structured around three critical milestones: Positioning, Engine, and Visibility (P-E-V) These together create a comprehensive map for business growth. The episode serves as both a guide and a call to action for entrepreneurs, encouraging them to reflect on their growth journey and utilize the resources provided to drive exponential growth. By focusing on strategic positioning, constructing a robust digital engine, and amplifying visibility, listeners are equipped with actionable steps to elevate their business endeavours. Take this valuable roadmap to transform your businesses into a success story, with practical advice on how to overcome obstacles and achieve sustainable growth. "Maps are Key to the Speed of Your Growth. They’re specific enough to be useful and yet not so rigid as to be restrictive" – Finola Howard. Resources:Love to get your hands on a copy of this Growth Map? DOWNLOAD Finola’s 3 Phased Map to Exponential Business Growth Here Further Listening: Episode 49 Unlock Your Business Growth With Positioning Strategy:https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147912139 Episode 88 The Step-by-Step Guide to the Ultimate Sales and Marketing Funnel:https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2148659313 Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward

#97 What I Learned From 25 Years of Scaling Businesses with Brendan McGurgan

Nov 19, 2024 50 min

Did you know that only a small fraction of SMEs actually achieve scalable success? In this episode, Finola sits down with Brendan McGurgan—chartered accountant, director, and CEO mentor—to dive into how adopting a purposeful mindset can propel your business to new heights. Question for you - have you ever analysed your inner voice? Is it your biggest supporter, or is it holding you back? In this discussion, Brendan delves into the power of mindset and the often-overlooked psychological barriers, like imposter syndrome and self-doubt, that even the most successful entrepreneurs face. Brendan also explores the transformative role of self-awareness in leadership, discussing how it can unlock both personal and organisational potential. Brendan introduces his powerful scaling framework and encourages leaders to engage in introspection, seek feedback, and align personal growth with their company’s goals. This episode promises to inspire leaders from all walks of life to embrace their unique strengths, conquer their mental barriers, and scale their businesses successfully. So, buckle up to shift your mindset, embrace discomfort, and make intentional, growth-focused decisions that your future self will thank you for. Key points throughout include: - What does scaling with purpose look like? - The power of psyche: How your inner dialogue can shape your scaling ambition- The challenges of scaling and letting go in business - Developing the 10 principles of scaling framework- The Ripple Effect of Leadership: How a negative culture can affect your life beyond work- Scaling support: Why finding the right community matters- Why you can't scale a business without scaling yourself first- The Power of Self-Awareness: Leaders Must Address Blind Spots to Inspire Teams- Helping leaders find their own voice “I found out that less than 1% of small and medium-sized enterprises ever achieve scale. The tone and content of your inner voice ultimately determines the quality of your life. W...

#96 Uniting Technology, Brands and Consumers Like Never Before with Wendy Slattery

Nov 12, 2024 49 min

Hands up if you’ve ever felt overwhelmed by the sheer number of products in the beauty industry! Do you have a little bag stashed away in the back of your drawer with half-used products? Don’t worry, you’re not alone! This week, Wendy Slattery, CEO of Beauty Buddy, is here to take us on her and her sister’s journey to transform personal challenges within the beauty industry into a flourishing, tech-based, community-driven solution. Wendy, alongside her sister and co-founder, aimed to change how consumers navigate the overwhelming sea of beauty products by creating a platform inspired by TripAdvisor. Their vision was clear: to empower consumers with unbiased reviews through a simple barcode-scanning app. Hear firsthand about the pivotal role that accelerator programs like New Frontiers and the NDRC played in shaping Beauty Buddy’s trajectory. Wendy also unpacks the a-ha moments of her career, behind the scenes of planning an adventurous expansion into the U.S. market and how their platform now offers valuable consumer insights directly into the hands of beauty brands. Wendy also reminds us that, no matter the hurdles, we should keep pursuing our dreams because we don’t want to live with the true cost of not trying. Key points throughout include: From frustrated consumers to beauty innovators: Tackling overwhelm and waste in the industry Sisters on a mission: Building a global business from Ireland The knowledge gap: How the beauty industry overlooked consumer needs Leveraging support and programs to accelerate business growth Overcoming investment challenges and the importance of a clear business plan How Beauty Buddy connects brands with their unseen consumers Win-Win-Win: A Model Where the Beauty Squad, Brands, and Consumers All Benefit Navigating B2B2C challenges and simplifying a dual business model Looking ahead and essential advice for aspiring entrepreneurs “The more we got into the beauty industry, the more we’ve spoken to makeup artists, beauticians,...

#95 Brand Refresh 101: How to Tell When It's Time for a Change with Finola Howard

Nov 6, 2024 13 min

Can a logo change really redefine your business, or is it time to dig deeper into your brand's soul? This week, join Finola as she navigates the sometimes murky waters between a brand refresh and a complete rebrand. With years of experience in brand positioning and development, Finola has learned that aligning with your brand's human values can be transformative. Take, for instance, Nike's bold decision to stand by Colin Kaepernick—a move that sparked conversation while reinforcing their core identity. In this episode, Finola unpacks why such choices aren't just about aesthetics but about staying true to your brand's beliefs. She also shares personal insights from her book, "What If Joy Was How You Measured Success and the Money Proved You Right!" which taught her the importance of aligning business growth with personal fulfilment. Get ready to honour the business you're becoming, map your brand's future, and choose the perfect path for change! Key points throughout include: Branding with Purpose: The Human Element That Builds Trust Rebrand or Refresh? How to Choose the Right Strategy for Your Brand Letting Go to Grow: Releasing the Old to Embrace a Brand New You Does Your Brand Reflect Your Future? "People now identify with brands as a reflection of their own beliefs and values. They need to feel the humanness of the brand before they trust it." – Finola Howard. Resources: Not sure if it's time for a refresh or a complete rebrand? DOWNLOAD Finola's Refresh vs Rebrand Checklist now and discover the best path for you and your business: https://www.finolahoward.com/refresh-vs-rebrand-checklist Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward

#94 - How to Turn Skyrocketing Costs into Opportunities for Growth with Grainne Mullins

Jul 23, 2024 23 min

What does it take to turn skyrocketing costs and near-insurmountable obstacles into opportunities for growth and community-building? Gráinne Mullins, the visionary founder and CEO of Grá Chocolates, reveals her unique approach to tackling these challenges head-on. From battling drastic increases in ingredient prices to dealing with soaring rent, Gráinne shares her story with raw honesty, turning her struggles into a source of inspiration and resilience. From her origins as a pastry chef to creating hand-painted Easter eggs that became an instant hit during lockdown, Gráinne’s journey is nothing short of inspiring. Her background in fine dining infuses every aspect of Grá Chocolates, from the use of premium Irish ingredients to the meticulous attention to customer experience. This episode is a celebration of local Irish businesses and the massive impact they have on the economy. By supporting ventures like Grá Chocolates, we contribute to a thriving business landscape. Don't miss this heartfelt and motivational conversation filled with valuable insights for entrepreneurs aiming to turn adversity into opportunity. Key points throughout include: Discover how Gráinne Mullins transitioned from a fine dining pastry chef to the founder and CEO of Grá Chocolates. How a desperate LinkedIn post transformed into a viral call for support, resulting in a game-changing Kickstarter campaign. Insights into building a luxury brand from scratch. Survival amidst rising costs across the hospitality industry. The importance of supporting local enterprises and how Grá Chocolates is contributing to the Irish economy. Explore Gráinne’s ambitious plans for the future, including the construction of a new chocolate factory. KICKSTARTER LINK https://www.kickstarter.com/projects/grachocolates/chocolate- lovers-destination-in-the-west-of-ireland Find out more about Gra Chocolates: grachocolates.com Get connected with host Finola Howard: https://www.finolahoward.com/ https://www....

#93 - Stop Chasing Likes and Start Driving Meaningful Sales with Karen McCarthy

Jul 17, 2024 46 min

Are you ready to transform your social media strategy from chasing likes to driving meaningful sales? Join us as we sit down with Karen McCarthy, a social media marketing coach who transformed scepticism into success. Karen shares her evolution from a reluctant marketing student to a values-driven social media expert, sharing practical insights on aligning your online efforts with the buyer's journey. From navigating the chaos of international interviews post-9/11 to blending creativity and business in France, Karen's experiences highlight the magic that can unfold when you embrace unexpected opportunities. Karen opens up about the profound impact of personal challenges, from the heartache of losing a pet during the pandemic to finding resilience through creative growth. Get ready to discover how nurturing your existing followers and valuing each one as an individual can lead to sustained business growth. Forget likes and comments; it's time to focus on what really drives your business forward. Tune in now and learn how you can connect with your audience on a much deeper level. Key points throughout include: An accidental stumble into the world of marketing Taking the leap: Joining Disney France's marketing team Personal writing: Bridging the gap between marketing and creativity Growing creative projects and a following through Instagram Converting potential clients into happy paying customers Can a routine be the death of creativity? Navigating the throes of grief: Coping with the loss of a beloved pet Instagram's community power: Forging bonds through shared interests Five immediate actions to change your approach to social media Aligning content with the buyer's journey for business success Embracing individual journeys and trusting the process of audience engagement "You need to come to terms with the fact that you may not get the likes or comments you think you should, but you'll get the sales you want. There's a real perspective shift when you realise you...

#92 - Will We Ever Bid Farewell to One-Dimensional Leadership with Kate Rooney

Jul 10, 2024 45 min

What is going on with leadership right now? Will we ever bid farewell to one-dimensional, dinosaur-style leadership? Joining Finola this week is Kate Rooney, an excellent leadership coach from The OnLegs Agency, to discuss the persistent challenges of modern corporate leadership. Kate brings a wealth of knowledge from her early retail management days when she prioritised team dynamics over hitting KPIs. Together, Kate and Finola unpack the significance of vulnerability, navigate power dynamics in leadership, and explore the magical ripple effect that can happen when supportive environments are created. They also delve into transforming teams through honest conversations and establishing trust through transparency. Leaders, it's time to remove the masks and lead with heart and authenticity. Key points throughout include: The leap from leadership roles to confidently going solo Why you should make no assumptions about leadership The lack of understanding and practice of emotional intelligence in leadership Tackling the fear of exposure in leadership How to invite leaders into meetings without compromising psychological safety Elevating energy: The power of vulnerability in tough conversations The contradiction of vulnerability VS. weakness Leadership gaps: The impact of poor mentorship The dangerous rise of unaccredited coaches in a saturated coaching market "I would love leaders to take off the mask, go into the room and accept that you don't know everything. How could you? It's too big an ask, ask the questions that you're frightened of asking and ask the questions that you don't know the answers to, and see what comes up." – Kate Rooney. Get connected with Kate Rooney: https://www.linkedin.com/in/theonlegsgency/ https://www.theonlegsagency.co.uk/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https:/...

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#141 You Can Love AI and Still Not Hand It the Keys, with Dr Lollie Mancey

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Created by: Finola Howard
Status: Active
Latest episode: Oct 13, 2026
Episodes: 141
Release period: Weekly
Avg. episode length: 39 min
Explicit: No
Language: English

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